Kukhyun Yoon Industrial Designer
Kukhyun Yoon Moblie : +82(0) 10 4624 3192 E-mail : kukhyun1812@gmail.com
Education 2003 _ 2010 - ZIBA
- INDUSTRIL FACILITY 2008 _ 2009 - DAELIM - PANTECH
Hong-ik University (Korea) Bachelor in Product Design Received university scholarship for academic excellence Kingston University (UK) Bachelor in Product & Furniture Design Bridge Course
Awards & Activities 2011 2010 2009 2008 2007
Experience 2010 _ Present
2010
DAELIM - Full time, Seoul, Korea Working on all levels of the design process. Main role : Branding, Service design, Furniture, Signage ZIBA - 3month internship in Portland, OR, USA Worked on all levels of the design process from ideation to 3D visualization and the overall execution of projects.
2009
INDUSTRIAL FACILITY - 3month internship in London, UK Helping the studio projects, working closely with the team, drawing, modelling, photography, and general activities
2007 _ 2008
PANTECH - 1 year internship in Seoul, Korea 2010 Mobile phone concept proposal R&D, Freehand drawing, Illustration, AutoCAD
2003 _ 2005
Finalist _IDEA_USA Silver Prize _SPARK awards_USA 3rd Prize_Human body communication_Korea Gold Prize_Chung-ho Nice water machine_Korea Seoul Design week 2007 _ exhibition (Joined in Nothing Design Group) Military Service Chang-won, South Korea
Computer skills 2D graphics 3D modeling Rendering Free hand drawing
Photoshop, Illustrator, Indesign, Auto CAD Rhino 4, Sketch up 8 Keyshot
Reference Thomas Crisp Ippei matsumoto
Design Partners : thomas@designpartners.com INDUSTRIAL FACILITY : ippei@industrialfacility.co.uk
The age of identity
The six things I pursue as a designer
The age of selling well-made goods has gone. Until the
1. Detect: Detection is done by observation and endless interest.
20th century, a beautiful product with good functionality was
2. Philosophical: Philosophy sets up a guideline before creativity
acknowledged as a valuable product. Electronic products
is demonstrated. Consistent and sustainable branding cannot
of Sony and mobile phones of Nokia were the examples.
be done without philosophy.
However, as functional and aesthetic elements became basic elements, people began to buy the philosophy of company who manufactures the product. Consumers go wild with Apple, Nike and Muji because they look for products with their own images projected. Designers should accurately understand the philosophy of the company and transmit brand identity by way of the product. Many people think design as aesthetic
3. Creative: Creativity is the scale that determines the value of a product. It is also the soul of a product. 4. Logical: Logical and rational approach enhances the value of a product because it is long-lasting essential power. 5. Sincere: Consumers trust sincere product. Sincerity sustains sales and ultimately works as a key element in branding. 6. Ethical, eco-friendly: Ethical and moral thinking let the product
work; however, design is the product of awareness that
be environment-friendly. It also becomes a standard in
accommodates both intangibles and tangibles.
decreasing or increasing design. All innovations and problemsolvings should start from ethical and environment-friendly thinking.
Product Design
Situational _
Interaction _
Cultural _
Symbiotic _
Reminiscent _
Mobile phone
Portable scanner
BBQ grill
Dish
Dish
Historical _
Natural _
Meaningful _
Story _
Sustainable _
Bottle cap
Lip rouge
Mood light
Paper chair
Oil fence
Situational Concept mobile phone for 2010 Pantech internship Project Dec.2008 Individual Work Photographed by Woon Kyeong Kim
Mission MP3 function is being integrated into mobile phone. Design 2010 type mobile phone for the possibility of music and mobile phone.
Direction 1. Have differentiation in function from monotonous square design and alleviate inconvenient grip. 2. Find the situation of not readily listening to music with mobile phone and connect with music.
Suggestion 1. Emotional oval shape in a mouse shape with maximized grip Volume
2. White display that will alleviate eye fatigue 3. Speaker discharger that will play music even during charging
Speaker
Interaction Portable Scanner (New type of scanner / concept) April / 2010 Team Work with Sangyoon Lee
What if
a scanner, which is located on printer, could be a portable garget?
Intuitive scan Problem
Shift
1. It normally scans the entire page but what if you didn’t want to scan it at all?
1. Scan the image what you want while still seeing the image. It can reduce time and effort to scan the images.
2. The scanned image needs to be corrected, crop, rotate, etc.
2. The location of the book doesn’t have to fit in a scanner as zone is indicated.
3. The book has to be located in the right position on the scanner.
It provides intuitive interaction for the user.
The zone of the image is already indicated, so the lens will move
One can write, draw, edit information
The user is able to scan images with one’s touch motion through
on minimum distance.
through the edit tool on the scanned
the trasparent AMOLED.
images.
W: 298 D: 231 H: 10 (mm) Display ratio 3 : 2 / 13 inch
Cultural BBQ grill for two people Industrial Facility Internship Project (MUJI) Develop Indivisually July.2009
Mission Single-person & two-person households are continuously increasing. Propose an according BBQ grill for one, two persons.
Direction 1. Practical and simple design that will reflect MUJI brand identity 2. Design harmonious with surrounding tableware
19
Suggestion
1. Wire net design divided into two to allow convenient replacement of wire net that easily burns from meat oil or seasoning 2. Pan design in the same size of wire net to allow simultaneously grilling of vegetables 3. Wood support design that can be used also on table
1/2 size cooking grill 1/2 size steel cooking plate Charcoal net Made of Plywood
Pressed stainless steel
Reminiscent Concept Design July 2012 Individual Work Photographed by Woon Kyeong Kim
Question Various main dishes accompany their source and side dish such as pasta & pickle, French Fries & ketchup and sushi & soy sauce. Why should side dish be put separately?
Suggestion 1. Plate within plate 2. As affordance, chef can provide main dish and side dish or sauce in one plate 3. Sanitary and can be carried at once while reducing amount of dish washing
Lunar Lunar was inspired from the pureness and topography of moon. Western concept of main dish and side dish are applied on modest white-ceramic dishes.
Lava Lava was inspired from toughness and shape of volcano. Food sauce works as volcano magma. The dish has natural topography and image of food in fusion.
Historical Bottle cap design for Heinz Ziba internship Project Jun ~ Sep / 2010 Tom Crispy - bottle design Kukhyun Yoon - Cap design
Mission Realize design integration for various packages provided in various sizes to reinforce Identity and lower package production cost.
Photographed by Ziba Before
After
Suggestion 1. Modernize the glass bottle design with strong identity and historic significance among Heinz products to allow the experience of a new container design while maintaining traditionality. 2. Compress various cap sizes into two and widen the diameter to stable stand even when it is upside down. 3. Simplify cap details to cleanly maintain areas around the ketchup hole. Heinz’s famous faceted glass bottle cap was the natural inspiration for the updated design.
New, simplified cap details stay clean for the life of the bottle, keeping ketchup from becoming trapped and drying around the spout.
Natural Cosmetic product October. 2011 Team Work with Jihye Kim Photographed by Woon Kyeong Kim
Question Is there a way to apply lip gloss more quickly and naturally?
Direction Designed from the act of rubbing upper and lower lips together after slightly applying lipstick for natural display.
Suggestion 1. Instead of drawing or applying rouge, apply by gently biting with lips a thin paper shape 2. Allow darker display by biting onto it to apply several times 3. Natural sensibility was expressed by embodying petal
Meaningful Mood Lamp School Porject Dec.2008 Individual Work
Mission 1. Study design method through humanities 2. Select a poem to find meaning and commercialize into a product
Flower Before I call her by name, she used to be only a gesture. When I called her by the name, she came to me and became a flower for me. As I called her by the name, I want someone who goes well with this colour and scent call me by the name. I would like to come to her and want to become a flower for her. I want to be a meaning that won’t be forgotten to you and vice versa.
Suggestion 1. Tissues are always used and abandoned easily by people. However, if we think a little bit differently, we can see that the tissue could have a meaning. 2. It consists of 70 roses that are made from tissues. It is focused on layered material, beauty and context.
Story Card board chair for Natural History Museum (UK) School Project Feb.2009 Indivisual work
Mission Create a chair using card board
Suggestion 1. Souvenir for children at age 3-7 for London National Museum. 2. ‘The Little Prince’ This pink T-rex can be a product that contradicts an adult’s misconception that there are no pink dinosaurs.
When the children look around the museum, they will experience the dinosaur chairs as though they are their own pets. They can sit on the chair and can draw on it as well. They will recognize where they are and what they see.
One cardboad component that is already pre-cut
Sustainable Oil fence Graduation work October. 2010 Team work with Kisang Yoon, Sukho Whang
Mission Sustainable design for earth Suggestion Oil collectors plays not only a role of collecting oil by preventing it from spreading but also a role of reusing spilled oil afterwards by storing it temporarily. In addition, it helps to solve the problem of the secondary waste making oil skimmer waste and oil sink and saves natural resources through reuse of oil being exhausted.
1. Spilled oil
2. Installation
3. Absorb
4. Transport oil
5. Clean
6. Collected oil storage
Oil pipe line
Controller
As intakes of oil collectors is constituted in the form of valves, it controls inflow of water and oil. Since all oil collectors are connected with each oil pipeline in parallel, it can move oil to the part of handles when oil is collected. The structure of handles is easy to put it in the tanks so that they can control injection of oil.
Brand identity application
Moderation _
Optimization _
Archetype _
Integration _
Door knob
Furniture
Brand logo Signage
Documents, objects
Visibility _
Balance _
Landscape _
Signage system
Model house Interior
Facade color plan
Moderation Door knob
December. 2013 Indivisual Work Installated in 4000 houses
Mission Propose pull & push type door knob Direction 1. Door know shape & size that will not be mistaken as swing type. 2. Harmony between mechanical device for pull & push function and door knob design.
Optimization Furniture December. 2011 Indivisual Work Installed in 100 houses
Mission Alleviate customer needs of a dilemma of unbalanced style between newly purchase apartment interior and existing furniture
Suggestion 1. Propose harmonious furniture applying interior concept and similar finishing materials (emphasis of practical function, decoration-free design as background)
Direction Convert space into furniture instead of placing furniture
2. Custom-tailored furniture connecting walls to maximize space efficiency 3. Maximize storage utilizing leftover space
Archetype Vacuum forming Feburary. 2013
Mission Brand logo sign is an important visual element of the street hinting the look & feel of the brand. The original form of brand logo is reproduced by converting 2D sign into 3D to reinforce brand identity with sophistication.
Suggestion 1. Produced using 3D vacuum forming method, it allows mass production for use in various locations such as show house, temporary fence, apartment sign, etc. 2. For a clear orange gradation, it was printed once on a semi-transparent film and once on a transparent film with UV coating treatment to prevent discoloration from sunlight.
Before
After
Integration Promotional material / Signage October. 2012 Team work Kukhyun Yoon Hyeyoon Lee
Mission 1. Need for a new style from e-Pyunhansesang apartment BI change 2. Identity integration of scattered styles 3. Minimal design based on practicality Suggestion - Promotion Material 1. Display consistent identity in every contact point where customers experience the brand. Propose style and promotion product needed for various situations such as show house viewing, contract signing and apartment move-in. 2. Use of orange that is accent color was refrained to highlight brand logo. Color attractiveness was increased by using background.
Suggestion - Signage 3. Provide consistent visual identity by developing standard guideline 4. Induce the flow of residents with minimum amount at right locations 5. Improvement and reduction of 41 items using unique color and font
Balance Space branding / Model house December. 2013 Team work Jongsup An Inhee Seo Hanseok Kim
Mission
Direction
1. Space branding of show house for Seoul’s highest price apartment sales. (common hall interior, marketing related promotion materials)
1. Decoration-free practical design
2. Design optimal space for customer flow and product promotion.
3. Improve customer convenience through
2. Product focused space and lighting plan resembling exhibition hall service design
2F Suggestion 1. Arrange marketing points with priority at each movement line for customers to stay extensively in minimum amount of space. 2. Visualize outside environment of expected apartment that cannot be directly experienced by customers and expected activity to help their imagination and identification. 3. Minimize ceiling lighting and design spot lighting to focus the light to information.
3F Suggestion 4. Apply four types of toned downed colors for subconsciously distinguishing different dimensions to common hall interior.
Give practical role of recognizing and remembering product.
5. Use pictures and info-graphic at each entrance to provide product information in advance to allow customers to
understanding product characteristics as they look around.
6. Use lighting and simple model and graphics for yet to be
constructed households to focus on product and its description.
Landscape
Mission
Problem
Apartment facade color plan
1. Faรงade color design of e-Pyunhansesang apartment
April. 2014 Indivisual Work
Before
2. Appeal to customers with advantages differentiated from other companies through practical and minimal design
After
1. Deterioration of harmony with surrounding and sustainability through identity display using accent color. 2. Limitation of visual stimulation as complex buildings.
Suggestion 1. Form urban landscape in harmony with natural scenery by using familiar colors found in nature. 2. Color planning with low chroma colors for psychological stability. 3. Provide architectural landscape function through varying color compositions for each building.
- 2010
2011 - 2014
2014 -
Majored in product design and concentrated all three of my internships on product design.
Broadened my horizon through various experiences such as product, furniture, visual, interior and building facade color design based on brand.
Strive to become a designer that can satisfy customer needs based on the brand design strategy of clients and knows how to improve existing issues and designs, while also increasing customer satisfaction by presenting new experiences.
Joined a construction company at which I can experience design in various areas by experiencing various areas such as product, furniture, lighting, architecture, landscaping, etc.
During my three-year experience, I sought to improve the identity of e-Pyunhansesang apartment with certain outcomes. I’ve created my portfolio to break away from the environment of a construction company for an environment where design is more emphasized.
After equipping myself with much experiences and skills that I can acknowledge as a ‘designer’, I would like to become a ‘director’.
You take the blue pill
You take the red pill
My story ends you close the PDF and find whoever you want to believe.
You will “hire” me and Iet’s show to people how deep the design-hole goes.
Kukhyun Yoon +82 (0)10.4624.3192 kukhyun1812@gmail.com Copyright Š 2010 All rights reserved by Kukhyun