Brand Book

BRAND bOOK T H E POW ER OF BRA N D

A D D R E SS Club Dissociato 12th Nanjing Road, Chaoyang Avenue 11028 Beijing China

CONTACT Phone 1 : +0395 2119 211 Fax : +0395 2119 211 Email : ClubDissociato@gmail.com Website : ClubDissociato.com

INTRODUCTIONS

C l ub Dis soci at o i s t he c loth i n g b ran d t hat m a kes clothes, sho e s , a c c e ss o ries for speci fi c youn g g e n e rat i o n m o stl y i n C hi na wh o w ant to j oi n o ur FR E E, TR UE SEL F an d U NU SU A L g ro up in an er a of peop le h av e n o c o ura g e or to show t he tr u e s e lf . T h e s t y l e is 80s, Old School, S tre et- S t y le w h ich in spi r ed byst r eet c u ltu re , s u c h a s s k ate boar di ng, gr af fi ti , h i p - p op .

01

contents

PAGE 03

BRAND MISSION

01.

PAGE 04

LOGO & SYMBOL

02.

PAGE 14

THE C OLOR S

03.

PAGE 18

T YPOGRAPHY

04.

PAGE 22

STATIONARY

05.

PAGE 26

IMAGES USE

06.

PAGE 33

THE ELEMENTS

07.

PAGE 35

SOC IAL MEDIA

CREATIVITY. INNOVATION. UNIQUE. TRUE SELF. UNCONVENTIONAL. FREE. PROFESSIONAL. UNUSUAL. TRUST.

03

About us

BRAND MISSION

MISSION As the brand is servicing for specialized cus tomers, yet only seen by those who recognize the code, tells his consumers they are part of “Dissociato Group” who are cool to be in-theknow of this innovative brand, but, who also can hold a unconventional, street style which allow them to stand out. Club Dissociato pro vides a special dress style, lifestyle for par ticular group of people those want to expose themselves freely, but not hidden themselves.

This brand is a support, let them be unique， to show characters and even reinvent them selves.

1

logo & symbol 1.1. Logo Structure 1.2. Logo Concept 1.3. Logo Variations 1.4. Clearspace 1.5. Logo Application

05

1.1.

logo STRUCTURE

LOGO SYMBOL

LOGO FONT

Be made up of 2 ovals and 1 angle.

The font type we uses is BURAN USSR. It is unconventional and dynamic, fit the brand.

BURAN USSR FONT

BURAN USSR ABCDEFGHIJKLM NOPQRSTUVWYZ 12345678910

06

1.2.

logo concept

1

2 OVAL

DIRECTION

Description

3 ANGLE

OVAL

From the left toward the right.

The sharp angle represents our brand and attitude, the circle represents the general public group, it means we will break the general public group.

07

1.3.

logo VARIATIONS

LOGO VERTICAL

LOGO HORIZONTAL

LOGO POSITIVE

LOGO NEGATIVE

08

1.4.

CLEARSPACE

FULL LOGO 2X

2X

X

X

2X

2X

LOGO SYMBOL 2X

X

2X

2X

X

2X

LOGO TEXT 2X

X

2X

2X

X

2X

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1.5.

LOGO APPLICATION LOGO SCALE

LOGO VERTICAL Minimum Size : 20mm x 30mm

A3

LOGO HORIZONTAL Minimum Size : 6mm x 28mm

A4

LOGO SYMBOL Minimum Size : 6mm x 8mm

A5

LOGO TEXT Minimum Size : 5mm x 20mm

A6

10

1.6. SYMBOL EXAMPLE

11

1.6. SYMBOL EXAMPLE

12

1.7.

url logo

URL LOGO 01

URL LOGO 02

13

1.8. url logo example

2

the colors 2.1. Primary Colors 2.2. Secondary Colors

15

2.1.

primary colors

DARK BLUE 100% COLOR CODES PANTONE : 287C

80%

WEB : #023b93

60%

40%

20%

ORANGE 100% COLOR CODES PANTONE : 7413C WEB : #ef9a5b

80%

60%

40%

20%

16

2.2. SECONDARY colors

YELLOW 100% COLOR CODES PANTONE : 115C

80%

WEB : #f7cf48

60%

40%

20%

RED 100% COLOR CODES PANTONE : 771C WEB : #c33938

80%

60%

40%

20%

17

BROWN 100% COLOR CODES PANTONE : 7529C WEB : #bdac98

80%

60%

40%

20%

LIGHT BLUE 100% COLOR CODES PANTONE : 7543C WEB : #95a2b1

80%

60%

40%

20%

3

typography 3.1. Primary Fonts 3.2. Secondary Fonts 3.3. Font Hierarchy

19

3.1.

primary fonts

ALLER FONT

ALLER

REGULAR

ABCDEFGHIJKLM NOPQRSTUVWYZ 12345678910

BOLD

ABCDEFGHIJKLM NOPQRSTUVWYZ 12345678910

20

3.2. SECONDARY fonts

LATO FONT

L AT O

REGULAR

ABCDEFGHJKLM NOPQRSTUVYZ 12345678910

BOLD

ABCDEFGHJKLM NOPQRSTUVYZ 12345678910

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3.3. FONT HIERARCHY

BODY TEXT

Content Text

FONT SIZE :10pt

SUBTITLE TEXT

Content Text

FONT SIZE :18pt

TITLE TEXT

Content Text

FONT SIZE :26pt

TAGLINE TEXT

Content Text

FONT SIZE :36pt

HEADLINE TEXT FONT SIZE :52pt

Content Text

4

stationary 4.1. The Letterhead 4.2. Other Prints 4.3. Logo Placement

23

4.1.

the letterhead

BRAND LETTER PAPER SIZE : A4

BACKGROUND :

D e a r C u s t o me r

white paper

LOGO SIZE : 6mmx8mm

Club Dissociato is the clothing brand that makes clothes, shoes, accessories for specific young generation mostly in China who want to join our FREE, TRUE SELF and UNUSUAL group in an era of people have no courage or to show the true self. The style is 80s, Old School, Street-Style which inspired bystreet c u l t u r e , s u c h a s s k a t e b o a r d i n g , g r a ff i t i , h i p - p o p .

24

4.2. other prints BUSINESS CARD

FRONT SIDE

PAPER SIZE : 5x4 inc size

BACK SIDE

Mengting Wu Designer

Phone : 18639588888 Email : Mengting@gmail.com Website : ClubDissociato.com Address : 12th Nanjing Road

Chaoyang Avenue

Beijing

CLUB DISSOCIATO

ENVELOPE PAPER SIZE : 7x5 inc size

TO : Dear Customer

25

4.3. LOGO PLACEMENT

ALTERNATIVES MEDIA USAGE : 1. FLYER 2. POSTER 3. BROCHURE 4. NEWSLETTER 5. POSTCARD

5

images use 5.1. Colored Images 5.2. Black & White Images 5.3. Mix Modes

27

5.1.

colored images

EXAMPLE IMAGES

28

5.2. black & white images

EXAMPLE IMAGES

29

5.3. mix mode

EXAMPLE IMAGES

30

5.4. MOODBOARD

31

6

the ELEMENTS 6.1. Icon

33

6.1. icon

ICON VARIATIONS

7

social media 7.1. Social Media Plan 7.2.Example

35

7.1.

social media plan

SOCIAL MEDIA MEDIA USAGE : 1.INSTAGRAM 2. XIAOHONGSHU 3. TIKTO 4. WEIBO 5. YOUTUBE 6. BILIBILI

7.2. social media EXAMPLE

INSTAGRAM

XIAOHONGSHU

TIKTOK

WEIBO

YOUTUBE

BILIBILI

42

7.3. OFFICIAL WEBSITE

43