BRAND bOOK T H E POW ER OF BRA N D
A D D R E SS Club Dissociato 12th Nanjing Road, Chaoyang Avenue 11028 Beijing China
CONTACT Phone 1 : +0395 2119 211 Fax : +0395 2119 211 Email : ClubDissociato@gmail.com Website : ClubDissociato.com
INTRODUCTIONS
C l ub Dis soci at o i s t he c loth i n g b ran d t hat m a kes clothes, sho e s , a c c e ss o ries for speci fi c youn g g e n e rat i o n m o stl y i n C hi na wh o w ant to j oi n o ur FR E E, TR UE SEL F an d U NU SU A L g ro up in an er a of peop le h av e n o c o ura g e or to show t he tr u e s e lf . T h e s t y l e is 80s, Old School, S tre et- S t y le w h ich in spi r ed byst r eet c u ltu re , s u c h a s s k ate boar di ng, gr af fi ti , h i p - p op .
01
contents
PAGE 03
BRAND MISSION
01.
PAGE 04
LOGO & SYMBOL
02.
PAGE 14
THE C OLOR S
03.
PAGE 18
T YPOGRAPHY
04.
PAGE 22
STATIONARY
05.
PAGE 26
IMAGES USE
06.
PAGE 33
THE ELEMENTS
07.
PAGE 35
SOC IAL MEDIA
CREATIVITY. INNOVATION. UNIQUE. TRUE SELF. UNCONVENTIONAL. FREE. PROFESSIONAL. UNUSUAL. TRUST.
03
About us
BRAND MISSION
MISSION As the brand is servicing for specialized cus tomers, yet only seen by those who recognize the code, tells his consumers they are part of “Dissociato Group” who are cool to be in-theknow of this innovative brand, but, who also can hold a unconventional, street style which allow them to stand out. Club Dissociato pro vides a special dress style, lifestyle for par ticular group of people those want to expose themselves freely, but not hidden themselves. This brand is a support, let them be unique， to show characters and even reinvent them selves.
1
logo & symbol 1.1. Logo Structure 1.2. Logo Concept 1.3. Logo Variations 1.4. Clearspace 1.5. Logo Application
05
1.1.
logo STRUCTURE
LOGO SYMBOL
LOGO FONT
Be made up of 2 ovals and 1 angle.
The font type we uses is BURAN USSR. It is unconventional and dynamic, fit the brand.
BURAN USSR FONT
BURAN USSR ABCDEFGHIJKLM NOPQRSTUVWYZ 12345678910
06
1.2.
logo concept
1
2 OVAL
DIRECTION
Description
3 ANGLE
OVAL
From the left toward the right.
The sharp angle represents our brand and attitude, the circle represents the general public group, it means we will break the general public group.
07
1.3.
logo VARIATIONS
LOGO VERTICAL
LOGO HORIZONTAL
LOGO POSITIVE
LOGO NEGATIVE
08
1.4.
CLEARSPACE
FULL LOGO 2X
2X
X
X
2X
2X
LOGO SYMBOL 2X
X
2X
2X
X
2X
LOGO TEXT 2X
X
2X
2X
X
2X
09
1.5.
LOGO APPLICATION LOGO SCALE
LOGO VERTICAL Minimum Size : 20mm x 30mm
A3
LOGO HORIZONTAL Minimum Size : 6mm x 28mm
A4
LOGO SYMBOL Minimum Size : 6mm x 8mm
A5
LOGO TEXT Minimum Size : 5mm x 20mm
A6
10
1.6. SYMBOL EXAMPLE
11
1.6. SYMBOL EXAMPLE
12
1.7.
url logo
URL LOGO 01
URL LOGO 02
13
1.8. url logo example
2
the colors 2.1. Primary Colors 2.2. Secondary Colors
15
2.1.
primary colors
DARK BLUE 100% COLOR CODES PANTONE : 287C
80%
WEB : #023b93
60%
40%
20%
ORANGE 100% COLOR CODES PANTONE : 7413C WEB : #ef9a5b
80%
60%
40%
20%
16
2.2. SECONDARY colors
YELLOW 100% COLOR CODES PANTONE : 115C
80%
WEB : #f7cf48
60%
40%
20%
RED 100% COLOR CODES PANTONE : 771C WEB : #c33938
80%
60%
40%
20%
17
BROWN 100% COLOR CODES PANTONE : 7529C WEB : #bdac98
80%
60%
40%
20%
LIGHT BLUE 100% COLOR CODES PANTONE : 7543C WEB : #95a2b1
80%
60%
40%
20%
3
typography 3.1. Primary Fonts 3.2. Secondary Fonts 3.3. Font Hierarchy
19
3.1.
primary fonts
ALLER FONT
ALLER
REGULAR
ABCDEFGHIJKLM NOPQRSTUVWYZ 12345678910
BOLD
ABCDEFGHIJKLM NOPQRSTUVWYZ 12345678910
20
3.2. SECONDARY fonts
LATO FONT
L AT O
REGULAR
ABCDEFGHJKLM NOPQRSTUVYZ 12345678910
BOLD
ABCDEFGHJKLM NOPQRSTUVYZ 12345678910
21
3.3. FONT HIERARCHY
BODY TEXT
Content Text
FONT SIZE :10pt
SUBTITLE TEXT
Content Text
FONT SIZE :18pt
TITLE TEXT
Content Text
FONT SIZE :26pt
TAGLINE TEXT
Content Text
FONT SIZE :36pt
HEADLINE TEXT FONT SIZE :52pt
Content Text
4
stationary 4.1. The Letterhead 4.2. Other Prints 4.3. Logo Placement
23
4.1.
the letterhead
BRAND LETTER PAPER SIZE : A4
BACKGROUND :
D e a r C u s t o me r
white paper
LOGO SIZE : 6mmx8mm
Club Dissociato is the clothing brand that makes clothes, shoes, accessories for specific young generation mostly in China who want to join our FREE, TRUE SELF and UNUSUAL group in an era of people have no courage or to show the true self. The style is 80s, Old School, Street-Style which inspired bystreet c u l t u r e , s u c h a s s k a t e b o a r d i n g , g r a ff i t i , h i p - p o p .
24
4.2. other prints BUSINESS CARD
FRONT SIDE
PAPER SIZE : 5x4 inc size
BACK SIDE
Mengting Wu Designer
Phone : 18639588888 Email : Mengting@gmail.com Website : ClubDissociato.com Address : 12th Nanjing Road
Chaoyang Avenue
Beijing
CLUB DISSOCIATO
ENVELOPE PAPER SIZE : 7x5 inc size
TO : Dear Customer
25
4.3. LOGO PLACEMENT
ALTERNATIVES MEDIA USAGE : 1. FLYER 2. POSTER 3. BROCHURE 4. NEWSLETTER 5. POSTCARD
5
images use 5.1. Colored Images 5.2. Black & White Images 5.3. Mix Modes
27
5.1.
colored images
EXAMPLE IMAGES
28
5.2. black & white images
EXAMPLE IMAGES
29
5.3. mix mode
EXAMPLE IMAGES
30
5.4. MOODBOARD
31
6
the ELEMENTS 6.1. Icon
33
6.1. icon
ICON VARIATIONS
7
social media 7.1. Social Media Plan 7.2.Example
35
7.1.
social media plan
SOCIAL MEDIA MEDIA USAGE : 1.INSTAGRAM 2. XIAOHONGSHU 3. TIKTO 4. WEIBO 5. YOUTUBE 6. BILIBILI
7.2. social media EXAMPLE
XIAOHONGSHU
TIKTOK
YOUTUBE
BILIBILI
42
7.3. OFFICIAL WEBSITE
43