Contents
01 RESEARCH _ TRAVEL _ WITHOUT THOUGHT _ SIMPLICITY _ MODULARITY
02
03
ANALYSIS
design
_ SCENARIO
_ SYSTEM
_ EXIST PRODUCT
_ COMPONENTS _ TECHNICAL DETAIL _ STIMULATION
01 RESEARCH
_ TRAVEL _ WITHOUT THOUGHT _ SIMPLICITY _ MODULARITY
5
01 what is travel?
Travel is the movement of people between relatively distant geographical locations, and can involve travel by foot, bicycle, automobile, train, boat, airplane, or other means, with or without luggage, and can be one way or round trip. Travel can also include relatively short stays between successive movements.
_ TRAVEL
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01 why you travel?
Reasons for traveling include recreation, tourism or vacationing, research travel for the gathering of information, for holiday to visit people, volunteer travel for charity, migration to begin life somewhere else, religiouspilgrimages and mission trips, business travel, trade, commuting, and other reasons, such as to obtain health care or fleeing war or for the enjoyment of traveling. Travel may occur by human-powered transport such aswalking or bicycling, or with vehicles, such as public transport, automobiles, trains and airplanes.
Motives to travel include pleasure, relaxation, discovery and exploration, getting to know other cultures and taking personal time for building interpersonal relationships. Travel may be local, regional, national (domestic) orinternational. In some countries, non-local internal travel may require an internal passport, while international travel typically requires a passport and visa. A trip may also be part of a round-trip, which is a particular type of travel whereby a person moves from one location to another and returns.
_ TRAVEL
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01 UNCONSCIOUS
_ WITHOUT THOUGHT
A New Design Genre “Without thought” — doing things in this way is something that everyone has experienced. People usually move unconsciously. Even though our heads are full of conscious thoughts, we are not habitually conscious of each and every one of these things. When you’re walking, you don’t consciously think about how you actually go about doing it.
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01 UNCONSCIOUS
How about when using a smart phone? You don’t consciously focus on every movement you make when touching your phone. The number of different mobile devices that have spread throughout the world in the blink of an eye has easily surpassed the continually increasing world population. How many times at this very moment on a street corner somewhere is the situation where a person suddenly stops walking when their mobile phone rings and the person behind them runs into them playing out?
The diffusion of mobile devices is changing the world. There are also new changes arising one after the other in the design world – the world that created these mobile devices - owing to this. “What does design design?” — the answer to this question is gradually spreading throughout a world that did not exist until now. But if you close your eyes and think about it, people do not lack for experiences of “without thought” even now, the same kinds of experiences they had even before the four great civilizations flourished.
_ WITHOUT THOUGHT
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01 without thought naoto
Without Thought is design that designer Naoto Fukasawa, together with DMN, showed the world for the first time in workshops at the very end of the 20th century. Translated into Japanese, without thought is “omowazu”. Designers currently working at the forefront of design participate in this workshop, which
has been held every year since entering the 21st century. The work of these designers demonstrates part of just what kind of design without thought is. It is deemed to be a part because design that is without thought is clearly demonstrated in the process of trial and error that they repeat over the months they participate in the workshops. Without thought has had more than just an impact on world design. By touching on the unconscious human mind hidden behind it, design, which becomes utilitarian when neglected, reminds us to take back that primordial strength that we all bear. The same goes for new genre of design. This is because design cannot be effected without sensing peoples’ unconscious minds.
_ WITHOUT THOUGHT
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01 UNCONSCIOUS
“The closer an object gets to the human body, the easier it will be to adapt to if it has a softer, gentler form. Our job, you could say, is not to give forms to objects, but instead to determine their positions, if it’s going to be installed near a wall or used while in a human hand—that’s what’s important.” — Naoto Fukasawa
The Muji rice cooker is without a doubt, a dull looking and feeling product at first glance. But Naoto Fukasawa’s interaction and dialog with a product always results in a raised sense of awareness for the product. He notices things that many designers would overlook. In the case of this product, it’s the act of serving rice from a rice cooker. When you serve rice, you hold the bowl with one hand a scoop rice with the other. The problem arrives after serving the rice. Where do you put your spatula? In Japanese culture, it would be rude to simply place it on the counter.
_ WITHOUT THOUGHT
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01 muji
Muji is known for its distinctive design, which is continued throughout its more than 7,000 products. Commentators have described Muji’s design style as having mundanity, being “no-frills”, being “minimalist” and as “Bauhaus-style”.
Muji product design, and brand identity, is based around the selection of materials, a streamlined manufacturing processes, and minimal packaging. Muji products have a limited colour range and are displayed on shelves with minimal packaging, displaying only functional product information and a price tag.
_ WITHOUT THOUGHT
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01 BRAUN
“Around the world in 90 years”
Braun has grown from its origins as a small manufacturing workshop into a globally leading producer of electric appliances. The basis of the company’s success is the core values which have guided it from the beginning right up to the present: technical innovation, sustainable development and outstanding design. Today, 90 years after its founding, Braun is the world leader in the foil shaver, epilator and handblender market segments. With its acquisition in October 2005 by Procter & Gamble in Cincinnati, USA, Braun became one of 23 global brands in the consumer goods group that achieve annual sales of more than one billion US dollars.
_ SIMPLICITY
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01 BRAUN DIETER rAMS
“Less, but better”. — Dieter Rams
The influence of Dieter Rams and “Braun Style” on the design we can see and feel all around us, and not to mention in the design of interfaces, is as clear as day.
Dieter Rams (born 20 May 1932 in Wiesbaden, Hessen) is a German industrial designer closely associated with the consumer products company Braun and the Functionalist school of industrial design. His unobtrusive approach and belief in “less but better” design generated a timeless quality in his products and have influenced the design of many products, which also secured Rams worldwide recognition and appreciation. Rams once explained his design approach in the phrase “Weniger, aber besser” which translates as “Less, but better”.
_ SIMPLICITY
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01 BRAUN DIETER rAMS
_ SIMPLICITY
“Design Should Not Dominate things. Not dominate people. It Should Help People”. — Dieter Rams
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01 DIETER rAMS good design
Rams introduced the idea of sustainable development and of obsolescence being a crime in design in the 1970s. Accordingly, he asked himself the question: is my design good design? The answer formed is now the celebrated ten principles.
1
_ SIMPLICITY
2
Makes a product useful
– A product is
bought to be used. It has to satisfy not only functional, but also psychological and aesthetic criteria. G ood design e mphasizes t he u sefulness of a p roduct whilst disregarding anything that could detract from it.
3 4
Makes a product understandable
– It clarifies the product’s structure. Better still, it can make the product clearly express its function by making use of the user's intuition. At best, it is self-explanatory.
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01 DIETER rAMS good design
5
Is unobtrusive
– Products fulfilling a purpose
are like tools. They are neither decorative objects nor works of art. Their design should therefore be both neutral and restrained, to leave room for the user's self-expression.
Is honest
6 – It does not make a product appearemor
innovative, powerful or valuable than it really is. It does not attempt to manipulate the consumer with promises that cannot be kept.
7 _ SIMPLICITY
8
Is thorough down to the last detail
– Nothing must be arbitrary or left to chance. Care and accuracy
in the design process show respect towards the consumer.
9
Is environmentally friendly
–
Design makes an important contribution to the preservation of the environment. It c onserves r esources a nd m inimizes p hysical a nd v isual pollution throughout the lifecycle of the product.
10 29
01 simplicity
Simplicity is the state or quality of being simple. Something which is easy to understand or explain seems simple, in contrast to something complicated. Alternatively, as Herbert A. Simon suggests, something is simple or complex depending on the way we choose to describe it. In some uses, the label “simplicity” can imply beauty, purity, or clarity.
“Simplicity” may also occur with negative connotations to suggest a deficit or insufficiency of nuance or of complexity of a thing, relative to what one supposes as required. The concept of simplicity has been related to in the field of epistemology. According to Occam’s razor, all other things being equal, the simplest theory is the most likely to be true. In the context of human lifestyle, simplicity can denote freedom from hardship, effort or confusion.[citation needed] Specifically, it can refer to a simple living style.
_ SIMPLICITY
beauty
purity
simplicity
clarity
“Simplicity is the ultimate sophistication”. — Leonardo Da Vinci
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01 mODULAR DESIGN
Modular design, or “modularity in design�, is a design approach that subdivides a system into smaller parts called modules or skids, that can be independently created and then used in different systems. A modular system can be characterized by functional partitioning into discrete scalable, reusable modules, rigorous use of well-defined modular interfaces, and making use of industry standards for interfaces.
Besides reduction in cost (due to less customization, and shorter learning time), and flexibility in design, modularity offers other benefits such as augmentation (adding new solution by merely plugging in a new module), and exclusion. Examples of modular systems are cars, computers, process systems, solar panels and wind turbines, elevators and modular buildings. Earlier examples include looms, railroad signaling
_ MODULARITY
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01 mODULAR DESIGN
systems, telephone exchanges, pipe organs and electric power distribution systems. Computers use modularity to overcome changing customer demands and to make the manufacturing process more adaptive to change (see modular programming).[1] Modular design is an attempt to combine the advantages of standardization (high volume normally equals low manufacturing costs) with those of customization. A downside to modularity (and this depends on the extent of modularity) is that low quality modular systems are not optimized for performance. This is usually due to the cost of putting up interfaces between modules.
_ MODULARITY
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01 mODULAR DESIGN COMPONENT a.
The term modularity is widely used in studies of technological and organizational systems. Product systems are deemed “modular”, for example, when they can be decomposed into a number of components that may be mixed and matched in a variety of configurations. The components are able to connect, interact, or exchange resources (such as energy or data) in some way, by adhering to a standardized interface. Unlike a tightly integrated product whereby each component is designed to work specifically (and often exclusively) with other particular components in a tightly coupled system, modular products are systems of components that are “loosely coupled.”
_ MODULARITY
exchange
COMPONENT b. connect
interact
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02 ANALY SIS
_ SCENARIO _ EXIST PRODUCT
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02 TRAVEL JOURNEY
Packing luggage
on the road
What is travel? This is the eternal question. The differentiation between “tourist” and “traveler” has been made, and “travelers” frequently stick up their noses at “tourists” while “tourists” don’t really understand what “travelers” are trying to accomplish. The Great ‘Tourist versus Traveler’ debate aside, the world of long-term traveling isn’t as clear-cut as it may appear at first blush.
_ SCENARIO
during travel
in hotel/hostel
return home
41
02 TRAVEL type
family trip
39%
There are so many different types of travel out there that you are bound to find something that works for you. Like: The Weekend Break, The Package Holiday , The Group Tour ,Long Term Slow Travel, Visiting Friends or Relatives , Event Travel and Business Travel. These three travel types are the biggest groups in the world.
_ SCENARIO
business trip
youth trip
37%
24%
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02 FAMILY TRIP
Family travel provides many benefits, not only to children, but to adults as well. Family vacations provide memories that last a lifetime and could even produce life changing events. family travel is so important because, “education begins in the home and the family is the child’s first teacher.� Over the years, an increase in family travel has occurred.
_ SCENARIO
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02 BUSINESS TRIP
Business trips bring local entrepreneurs into personal contact with foreigners and their technology. The face-to-face communication with foreign business travelers could thus be crucial for transferring technology, ahead of methods such as telephone calls or video-conferencing.
_ SCENARIO
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02 YOUTH TRIP
Youth Travel is defined as independent trips of less than one year by people aged 15-30. Unlike typical vacations, youth travel is motivated by many factors, including the desire to experience other cultures, build life experience, and benefit from formal and informal learning opportunities from other countries.
_ SCENARIO
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02 FAMILY TRIP
The family trip is more complex than the other travel types. Because the numbers of member and the ranges of age, therefore they always bring a lot of stuffs in the trip, the woman cares product, kids bath tool, grandparents’ pills, etc.
_ SCENARIO
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02 BUSINESS TRIP
Business trips bring local entrepreneurs into personal contact with foreigners and their technology. The face-to-face communication with foreign business travelers could thus be crucial for transferring technology, ahead of methods such as telephone calls or video-conferencing.
_ SCENARIO
53
02 YOUTH TRIP
Youth Travel is defined as independent trips of less than one year by people aged 15-30. Unlike typical vacations, youth travel is motivated by many factors, including the desire to experience other cultures, build life experience, and benefit from formal and informal learning opportunities from other countries.
_ SCENARIO
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02 travel tools
Travel tools are different for differnt purposes. But the biggest problem of traveler is how to pack them in the limited space, different shapes and mess cables. It’s a challenge for the traveler, but it’s seems also a challenge for designer.
_ SCENARIO
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02 travel electronic good
Low Voltage The low voltage travel products including: electric toothbrush, trimmers, shavers, flashlight, razor, fans, etc. They have same condition, battery, whether is rechargeable battery or dry-cell battery.
_ SCENARIO
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02 travel electronic good
high Voltage The high Voltage products including: hair dryer, hair styler, heating spoon, steamer, etc. They have very noisy component, cable. Each of high Voltage products have their own cable and plug, when we bring more than two products which means we have to bring one more cable and plug in our luggage.
_ SCENARIO
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02 MUJI TO GO
MUJI TO GO is the MUJI travel line which provide a great scnario of travel. The products of MUJI TO GO have different prospectives, they started from the moment when you pick up your lauggage until you finish all the journey. MUJI has been leaded by their priciple, nonname, they always inspire from observation, user behaviour. MUJI TO GO has the same process.
_ EXIST PRODUCT
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02 muji to go
Face and Nose Trimmer – An electronic personal essential, the face and nose trimmer has an interchangeable brush heads that trim unwanted hair gently and carefully. The skin does not get bruised nor irritated and regular trimming becomes easy and pain-free.
Electric Eyelash Curler – A cool innovative product that is every girl’s dream. It is small and slim enough to fit inside her make-up kit but sleek and functional to curl her lashes and open her eyes up. This cute beauty gadget operates on AAA battery.
_ EXIST PRODUCT
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02 good well
A basic toothbrush handle designed to last forever with interchangeable heads that can be composted when they begin to fray. Portland-based industrial designer Patrick Triato calls his creation “a modern toolkit for your mouth.� The handle, which Goodwell guarantees will last a lifetime, is made out of medical-grade aluminum. The kit comes with interchangeable attachments, including a toothbrush head, a flosser, and a tongue scraper.
The attachments are made of a polished bamboo composite, and the toothbrush bristles are made out of Binchotan charcoal, a Japanese charcoal already used in some bathroom and beauty products. When they begin to wear out, you can toss them in the compost bin, rather than putting another piece of plastic in the trash.
_ EXIST PRODUCT
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02 braun travel
_ EXIST PRODUCT
In early of 50’ Braun had designed a lot of interesting product for travel. Their ideas came from observation of user behaviours. They proposed different perspectives which from housewife point of view, businessmen point of view, these are very inspired people who never thought about.
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02 Braun travel
Braun TM / TV / TI 1250 travelcombi Robert Oberheim 1991
_ EXIST PRODUCT
This travel hair dryer is a combination product which combines the function of iron and hair dryer. This interesting idea came from they need same energy condition which is using heating. Therefore Braun invented this additional piece which can transform hair dryer immediatly. Braun provided an unusal combination, but created a great scenario you never imagine.
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02 Braun travel
Braun combi DL5 Dieter Rams + G. A. Muller 1957
_ EXIST PRODUCT
Important early design for Braun by Rams and Muller. With diminished badge asymmetrically positioned, finer ribbing, chromed head and swelling form, the foundational combi was the first Braun razor issued in the modernist idiom. Offered fully functional, in very good order and unusually complete with box, case, foil guard, boxed spare foil, original cleaning brush and cable, guarantee and instructions for use.
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02 Braun travel
Braun HLD 4 Dieter Rams 1970
_ EXIST PRODUCT
Interesting example of Rams’ severe-pop style. The simple form, strong colour, gloss finish and the devise’s apparent satisfaction with the inexpensively democratic means of its own production seems to have been lent it from the Pop idiom. Interesting therefore to compare with Weiss’ somewhat more serious HLD 231 hairdryer of six years earlier, an unequivocally functionalist design.
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03 design
_ SYSTEM _ EXPLORING _ CLEANING _ GROOMING
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03 TRAVEL OVAL
Troval is a system of travel product which brings the new perspective to the market. The word “TROVAL“ combinated by “travel” and “oval”, which represents the shape of the product and the type of product.
_ SYSTEM
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travel tools
According to my research and analysis, people usually want to bring more than 10 stuffs with them except the clothes. The problem of luggage volume is the big issue at all time, but most of solutions are directly try to solve how to extend luggage volume.
Therefore, I tried to answer this question in another way, redefining travel product.
_ SYSTEM
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03 modular travel kit
_ SYSTEM
I imagined that all the travel products are became several cylinders, they can support the others’ needs, and share their body for other function. I tried to redefined and recreated the form which travel product should be, easily to hold in hand, simply to store in the bag or luggage, and fully functional.
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03 modular components
The story of this travel kit system came from one host component, all of the elements adapt on it according to it own propose during traveling, for example, personal cleaning, portable charger or emergency indication.
Considering different type of traveler, people’s “needs� are personal and specific, travel tool become one of the way to shows personal behavior and style, this modular kit indicated highly flexibility and adaptability during the trip.
_ SYSTEM
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03 TRAVEL JOURNEY exploring set
“Explore series� contains a battery, a wire charger and a LED light. Traveler are able to get their basic demand easily when discover the city. During the day, bring the portable charger unit with you, recharge your device anytime anywhere.
_ EXPLORING
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03 exploring portable charger
Smart devices are become our necessity tools in this morden life. Even during the trip there is no exception. People need smart devices to record their trip, keep connecting with society, world, small community, even update news of neighbor. But most usage is exploring a new city. When I travel in an ingnored city, the most terrify thing is out of battery, without battery I can’t use internet or offline map, I can’t even call some help.
Therefore portable charger become another travel necessity tool which solve your limited battery volume.
_ EXPLORING
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03 PORTABLE CHARGER FEATURES
_ EXPLORING
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03 PORTABLE CHARGER FEATURES
_ EXPLORING
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03 recharge your phone
_ EXPLORING
the story of this travel kit system came form one host component, all of the elements adapt on it according to it own propose during traveling, for example, personal cleaning, portable charger or emergency indication.
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03 exploring charging station
The charging station integrated an adaptor, cable, and cable management in this small object which easy to manage cable and charge your phone easily. After back to the hotel or home, just put the battery onto the charging station, it will fill up the battery during the night.
_ EXPLORING
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03 Charging station cable management
_ EXPLORING
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03 Charging station SPIN ADAPTOR
_ EXPLORING
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03 CHARGE IN HOME EASY TO PLACE
_ EXPLORING
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03 exploring flashlight
If you are in a emergency situation, there is a small light on the top to help you serching things or it could be your bed light which give you a little warm light near your bed, then have a sweet dream.
_ EXPLORING
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03 LIGHT UP YOUR NIGHT
_ EXPLORING
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03 TRAVEL JOURNEY cleaning set
“Cleaning series� contains by a motor and electric toothbrush head. This set gives traveler more hygenic travel experience, you can easily have different type of toothbrushs which is customized by your personal behaviours. Moreover you can use portable charger as your energy and handle, helping you save more space for your luggage.
_ CLEANING
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03 cleaning motor
In cleaning series you will have this multi-adaptable motor which can be the motor of other series. At the side of motor have gradient bump texture which gives you a direction of assemble guide, let you easily, intuitively to assemble on the battery.
_ CLEANING
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03 motor joint detail
_ CLEANING
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03 cleaning motor
In cleaning series you will have this multi-adaptable motor which can be the motor of other series. At the side of motor have gradient bump texture which gives you a direction of assemble guide, let you easily, intuitively to assemble on the battery.
_ CLEANING
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03 fresh YOUR day
_ CLEANING
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03 TRAVEL JOURNEY GROOMING SET
The “grooming series� included a razor, a trimer and a shaver, this is a set specific design for man, especially during the business trip. It required to adapt a battery, a motor and a substitute top, you will have your personal grooming kit even during travel.
_ GROOMING
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03 GROOMING TRIMMER
_ GROOMING
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03 GROOMING TRIMMER
_ GROOMING
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03 GROOMING SHEAVER
_ GROOMING
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03 GROOMING SHEAVER
_ GROOMING
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03 GROOMING RAZOR
_ GROOMING
129
03 GROOMING RAZOR
_ GROOMING
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travel tools
Troval is the open-source of travel product system, you can imagine what you need and what you want in a trip, troval gives you those possibility to make it realized.
_ SYSTEM
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NO. 513DP FUHUA WANG
ADVISORGIOVANNI LAUDA