SMO Activity Plan
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Social Media Audit
Social Media Monitoring Social Media Management Social Online Reputation Management Social Media Marketing Social Media PR
Social Media Audit: Research your social media presence Analyzing your social media opportunity and threats Recommending the ideal social media strategy Execution plan
Social Media Monitoring Identifying con variations Segregating con variations Analyzing conversation Insight & recommendation report
Social Media Management Strategic presence creation on social media ď‚— Presence promotion and response management ď‚— Analyzing opportunities for social media outreach ď‚—
Online Reputation Management Researching and analyzing current online reputation Defining a reputation score Recommending steps to improve reputation score Execution of recommendations
Social Media Campaign Creation of campaign thought Illustration of campaign execution – tool, Apps and prospective conversation strategy Deliverables (ROI) via camping execution
Social media release Identification of online PR Objective Analysis of PR Opportunities Strategy Layout and Activation of blogger and Influencer outreach
Social Media Strategy With a well-designed social media strategy, you can leverage conversation to advance your business. Without such a strategy, you run the risk of falling behind. The benefits of social media campaigns are extensive – from increasing customer satisfaction, to keeping tab on the competition, to marketing your latest product. Why not take advantage?
Facebook
Creating profile Creating page Content development Buzz creation Integration page with other social media channels Post updates with links to the desired landing page Joining groups and pages Adding members Starting discussions Sharing links Creating facebook “like” button and badge, to place it in the website and blogs Run contests, promotional campaigns, polls… Video sharing via YouTube tabs ( for viral campaigns) Photo sharing via page flicker apps/ similar apps Document sharing ( pdf, ppt, whitepapers, brochures, notes..) Customized contact form/ registration form Promote blogs/feed Adding custom tabs Tagging use of various external interactive Apps
LinkedIn
Creating profile Creating company page Integrating profile with other media channels Add connections Join Groups Targeting and networking with the influencers Starting Discussions in groups Active participations in relevant Q&A’s Publish Press release Create polls Launch and promote e vents Submit feeds Share presentation Integrate blogs to the profile Share likes
Twitter
Creating twitter handle Post tweets with site link (content from the site) Following key influencers Use hash tags for keywords Retweet influential tweets Tweeting based on trends Post natural updates frequently Influence mentions Create a twitter badge and place it on the site and blogs Increase followers base constantly Network and engage the followers
Google +
Create profile Create page Content Development Buzz Creation Integrating page with other social media channels Post updates with links to the desired landing page Joining pages Adding influencers to our circles Starting discussion Sharing links Video sharing Photo sharing Document sharing ( pdf, ppt, whitepaper, brochures, notes…) Tagging
Pinterest Creating Profile Creating boards Content Development Buzz creation Integration profile with other social media channels/blogs Add pins Influence repines Photo sharing with links Sync info graphics Follow influencers Follow relevant boards
Blogs And Q&A’s
Blogs ◦ Follow key blogs ◦ Comment on blogs with link ◦ Network with influential bloggers
Q&A’s ◦ Post questions and answers on Q&A sites like answer, bag, quora, yahoo answers with links, to derive traffic, increase backlinks, create more visibility and enhance online reputation
12 – Month Social Media marketing plan
12 – Month Social Media marketing timeline Month 1-3 brand presence
Traffic Sources
Create profiles
Referring sites
Implement brand image
Search engines
Announce presence
Project Traffic
12.5 % increase
Twitter/facebook / LinkedIn followers
100 -2000 followers
Costing
$500
12 – Month Social Media marketing timeline Month 3 - 6 : Brand/custom er engagement
Traffic source
Increase followers base
Referring sites
Monitor brand, industry, niche
Search engines
Reply to customers and prospects
Projected traffic
25 – 30 % increase
Twitter/ facebook / LinkedIn followers 1000- 3000 followers
Costing
$1500
6 - 12: Traffic Projected Costing 12 –Month Month Social Media marketing timeline ROI focus Sources Traffic
Special offers for fans, members, followers‌
Referring sites
Converts fans, members, followers to email subscribers
Search engine
Revenue based campaigns
Lead generation
50-60 % increase
$2500
Contact Us 360Netwire.com Address - 10220 E Apache Trail #211 Apache Junction, Arizona 85120 USA Phone: Toll Free - +1-888-328-3239 E-mail: - support@360netwire.com More info:- http://www.360netwire.com
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