The Link Economy

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The Link Economy CONTENTS I See Links, But Where’s the Economy? The Price of a Link to the Apple TV The Path to Pricing? Follow the Sale. How to Maximize Earnings Looking Ahead

THE HUMBLE HYPERLINK – a staple of the Internet, the veritable “Hâ€? in “HTTPâ€? – is ubiquitous and often taken for JUDQWHG $W OHDVW DW ĆUVW %XW RQ FORVHU LQVSHFWLRQ ZH ĆQG WKH OLWWOH ROG OLQN KROGV SURIRXQG HFRQRPLF SRZHU )RU PRVW VLWHV WKH OLQN LV WKHLU OLIHEORRG ,WèV WKH PHDQV E\ ZKLFK WKH\ UHFHLYH WKH WUDIĆF WKDW GULYHV WKHLU EXVLQHVV :LWKRXW OLQNV EXVLQHVV FDQèW VXUYLYH $QG WKH PRUH OLQNV WKHUH DUH WKH PRUH WUDIĆF DQG VDOHV ćRZ 7KLV LV RI FRXUVH ZK\ EXVLQHVVHV DUH ZLOOLQJ WR SD\ IRU PRUH OLQNV +HUH ZH ZLOO XQGHUVWDQG KRZ OLQNV FDQ HYROYH IURP SDVVLYH VWDWLF HQWLWLHV WR DFWLYH SDUWLFLSDQWV LQ D G\QDPLF HFRQRP\ DQG ZK\ WKDW ZLOO LQFUHDVH VDOHV IRU UHWDLOHUV DQG earnings for publishers. I See Links, But Where’s the Economy?

VigLink creates ordinary links that earn money. The largest network of its kind, VigLink maximized earnings for tens of thousands of publishers and works with more than 30,000 merchants, processing billions RI SDJH YLHZV DQG ĆYH PLOOLRQ clicks every month. Founded in 2009 and based in San Francisco, VigLink is backed by top investors including Google Ventures. Sign up at www.viglink.com or give us a call at 1-888-828-8492.

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The Price of a Link to the Apple TV /HWèV WDNH D ORRN DW D EDVLF H[DPSOH /HWèV VD\ WKHUHèV D SXEOLVKHU ZULWLQJ DERXW WKH $SSOH 79 DQG WKH\èUH ZLOOLQJ WR DGG D OLQN :KR VKRXOG JHW WKH OLQN" $PD]RQ" H%D\" 1HZHJJ" :K\ QRW 7DUJHW" 2U WKH $SSOH 6WRUH WKHPVHOYHV" 6LQFH RXU K\SRWKHWLFDO SXEOLVKHU LVQèW LQ EXVLQHVV WR ORVH PRQH\ WKH\ ZDQW WR OLQN WR WKH PRVW OXFUDWLYH GHVWLQDWLRQ 8QIRUWXQDWHO\ WKDWèV ZKHUH WKH\ JHW VWXPSHG DV WKH LQHIĆFLHQF\ RI WKH PDUNHW UHDUV LWV XJO\ KHDG


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Average Earnings Per Click (EPC) for Retail Links to the Apple TV in June 2013

$0.07

$0.0681 $0.0638

$0.06 $0.05

$0.0425

$0.04 $0.03

$0.0255

$0.02 $0.01 $0.0021

$0.00 Merchant

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2

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3

Merchant

4

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$0.0001

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Follow the Sale YOUR SITE

www.merchant.com

Conversion Rate (CR) 7KH QXPEHU RI VDOHV SHU FOLFN

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Clicks

Order Value (OV) MERCHANT SITE

Buy Now! Conversion Rate (CR) MERCHANT SITE

Order Value (OV) YOUR SHARE

Commision Rate (COM)

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