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About me.
Mingyang Liu Email: slyml1@nottingham.edu.cn 782105274@qq.com
Background
Experience & Awards
University of Nottingham Ningbo, China Product Design and Manufacture (4+0)
Summer Social Practice (Sichuan, China, 2018)
In my opinion, design thinking is like a teacher in my daily life which helps me cultivate a habit that observing my daily life and attempting to find out the motivation of activity undergroud. Actually, i am a amateurish athlete of ultimate frisbee. Competitve sports developed me a tough characteristic, which demonstrates that i would work hard again and again to achieve my dreams just like getting every goal in the race .
Nepal Public Welfare Design Competition Champion (2019) Lighten/ SESA / IED / IMechE
Phone: +86 18888681520 Instgram: yanggg9527
Skill
During two year of study in PDM, I obtained some skills include sketching, modelling, design thinking and operating some softwares. Also, my understand about deisgn is gradually renewal.
Lynk & Co Co:lab Campus Innovation Competition 2nd Place (2019) Autonomous Driving innovative Design research (2019 followed Dr. Sun)
2021 PRODUCT DESIGN PORTFOLIO MINGYANG LIU
Cheat Cheat Food design for 2050 Aims at provoking discussions about the relationship between food and fitness athletes with the technology in the future. JUNE 2021 / INDIVIDUAL WORK / GRADUATION PROJECT
2021 PRODUCT DESIGN PORTFOLIO MINGYANG LIU
BACKGROUND IN THE FUTURE
PROBLEM & OPPORTUNITY
USER RESEARCH
The market size of fitness field is growing stably. Large number of people are finding a way to eat efficiently and freely.
Target user AGE: 18-30 2 - 4 trainings a week
FOOD WASTE
EXTREME EATING HABITS
EATING DISORDERS
NO FOOD DEMOCRACY
FITNESS CULTURE
CHEAT MEAL
Interview results 80% people eat cheat meal more than once a week After the reflection on Covid-19, the current food system can feed only 3.4 billion, the food industry needs a revolution. The population of the world will reach 10 billion in 2050.
-Seeds & chips 2020
Due to the strict training goals, fitness enthusiasts need to intake ammount of nutritents. They need to cook kilos of chicken breast, which produces a lot of pressure. Whereas, there are 23.5% of fitness enthusiasts have eating disorders and they usually have the need of cheat meal to release their pressure.
90% fitness enthusiasts feel hard to choose food 70% people feel happiness after eating cheat meal
In fitness culture, the food is divieded into three categories, protein, fat and carbohydrates. And they are also chosen by the content of nutrient elements.
2021 PRODUCT DESIGN PORTFOLIO MINGYANG LIU
BEHAVIOR STUDY
CONCEPT Cellular Agriculture Growing agricultural products directly from cell cultures in a laboratory
EDITED SHAPE EDITED COLOR EDITED TEXTURE
FUTURE FOOD FOR FITNESS PEOPLE
PROTEIN CONCLUSION:
-long strip-
FAT
-semi-liquid-
CAEBONHYDRATE -balls-
the interaction bewteen food and people could affect the experience of eating, Biting; sucking; licking.
2021 PRODUCT DESIGN PORTFOLIO MINGYANG LIU
MOODBOARD
BITE-PROTEIN -peel off, bone, chewy-
SUCK-CARBOHYDRATE -babies, container, malleable-
LICK-FAT
-sexual, thick, friut -
2021 PRODUCT DESIGN PORTFOLIO MINGYANG LIU
IDEATION PROCESS
2021 PRODUCT DESIGN PORTFOLIO MINGYANG LIU
BITE- PROTEIN
INSPIRED BY SHOULD BLADE This is one of three products, which is used as a container to eat protein. It is inspired by the process of peeling flesh off the bone, which demonstrates the original desire of humans to eat
2021 PRODUCT DESIGN PORTFOLIO MINGYANG LIU
SUCK- CARBOHYDRATE
INSPIRED BY NIPPLE (babies) This is one of three products, which is used as a container to eat carbohydrate. It is inspired by the process of sucking nipples of little babies, which demonstrates the original desire of humans
2021 PRODUCT DESIGN PORTFOLIO MINGYANG LIU
LICK- FAT
INSPIRED BY PASSION FRUIT SLICES This is one of three products, which is used as a container to eat fat. It is inspired by the process of suck the pulp of friuts, which demonstrates the original sexual desire of humans
2021 PRODUCT DESIGN PORTFOLIO MINGYANG LIU
2021 PRODUCT DESIGN PORTFOLIO MINGYANG LIU
JAMBO Planetery Mixer This project is cooperated with JAMBO to redesign a stand mixer, which aims to help the brand the seize the mid-to-high-end market. The pain point of the current condition was solved, the brand identity of “JAMBO” company was developed further and help them to differentiate themselves from competiors, October 2019 / INDIVIDUAL WORK / 6 WEEKS PROJECT
2021 PRODUCT DESIGN PORTFOLIO MINGYANG LIU
BRIEF
Baking school / DIY workshop
Collaboration project with JAMBO company to design planetery mixer targeted at Asian market. It should be original, user-friendly and suit the environment of use. The dimensions and arrangement of internal components need to be mainteined. the design should be realistic and suitable for manufacturing, the overall user experience should be optimized.
This using environment is clean and industrial style, the table is alway used in stainless steel.
Bakery shop (open kitchen)
Backery shops are often use woods, the whole environment is under the warm light
TARGET MARKET ANALYSIS COMMERCIAL MARKET: NEW STYLE DESSERT & DRINKS STORE
All over the world, especially in China, the new style backeries, desserts and drink stores (such as HeytTea, Lady M, Nayuki) have sprung up. In these stores, the immersive brand concept and culture experience of user appears to be particularly important.
They try to make tge interior design not to be complicated, and have some places for people to seat and rest. Also, the production process is presented to the customer through glass, enven completely integrted into the user area in some stores.
2021 PRODUCT DESIGN PORTFOLIO MINGYANG LIU
User Research After defining target market, the question that how do target user use the plantery mixer in the using scenario needs to answer. The problems produced when using machines and the pain points were developed for special needs. After interview and observation of using process, the opportunities were developed and showed the design direction in the functional After field. defining target market, the question that how do target user use the plantery mixer in the using scenario needs to answer. The problems produced when using
Lanabami bakery
Baker 35 Male Xinhai Mixer
"Mixer is always shaking in high speed, it's not possible to operate by one hand"
" We only use this machine to mix cream, dough is the bigger one"
'' Buttons on the right side is nice"
Sweaty Toast
Baker 22 Female LEHEHE Mixer
" We use this machine to mix cream sometimes, but it is slower than hands."
" If it has a timer (like a rice cooker), i could put it away and do other things"
"This machine's head is not too heavy for a girl to uplift
Users need to find a comfortable way to raise the head
Users need to find a comfortable way to raise the head
Users need to find a comfortable way to raise the head
Users need to find a comfortable way to raise the head
Users need to find a comfortable way to raise the head
Users need to find a comfortable way to raise the head
2021 PRODUCT DESIGN PORTFOLIO MINGYANG LIU
FORM
Shape
CMF
Architectual and Depth
Smooth transition
Advanced and Matte
2021 PRODUCT DESIGN PORTFOLIO MINGYANG LIU
This design using an all-aluminum body to reduce shaking during work. There is an inclination angle between the nose and the ground to facilitate the user to open the machine.
2021 PRODUCT DESIGN PORTFOLIO MINGYANG LIU
This mixer uses an intelligent control system, which frees the user’s hands. And shifted focus of operationbody to the the machine head,There and has This designthe using an all-aluminum toscreen reduce of shaking during work. a timing function,angle which solvesthe thenose requirements of commercial is an inclination between and the ground to facilitatecustomers the user to for multi-tasking and makes bread making more efficient. open the machine.
2021 PRODUCT DESIGN PORTFOLIO MINGYANG LIU
RESHAVING This project aims at to reuse the wood waste during the manufucture process, which utilise local woodland resources to stimulate inclusive and sustainable economic activity.
October 2020 / INDIVIDUAL WORK / 6 WEEKS PROJECT
2021 PRODUCT DESIGN PORTFOLIO MINGYANG LIU
BACKGROUND Transportation
Transportation
Woodland
Furniture
Factory
Customer OBJECTIVE
PROBLEM
Wood waste is recycled to be building composite board and Charcoal man-made panel and Charcoal in China.
In China, wood industry has an increasing demand. The national forest resource inventory (1989 to 2013) indicates a forest cover of 128.5 million (excluding plantations), only 13.92 percent of the total land area of China.
In this process, a lot of extra cost and carbon emission was produced. My design aims to recycle the wood waste to return to the factory. It is designed to be the tools the workers might used in the factory, which could extend the life of wood waste.
OPPOTUNITY
Manufacture process
About 63.0 million of wasteland are to be afforested. The total growing stock in China is about 10.7 billion m3
Wood waste
Therefore, tons of wood waste need to have an economic and eco-friendly way to deal with.
Local woodland in Ningbo
Shaving
Powder
Composite Board
Block
Factory Social & Environment Impact
Business awareness
I went to the a wood industry factory called "Yong Li" in Ningbo, China, which is mainly used padauk and rosewood imported from Southeast Asia and Africa. During the obeservation in the factory, i found that there are lots of wood waste like shavings and powders in the factory. Therefore, I want to use the shavings and powders to add other eco-friendly materials to achieve my objectives.
Eco-friendly and recycled
Bio- resin
The price of bio-resin is 16.8 yuan/kg, which could replace the cost of tools and transportation and delivery. By adding the wood waste, the price of bioresin mixture would be decrease.
Less carbon emission
No transportation cost
2021 PRODUCT DESIGN PORTFOLIO MINGYANG LIU
EXPERIMENT ON MATERIAL
FORMULA FOR WORKERS TO MADE
Experiment 1 aims
Experiment 2 aims
In experiment 1, the shavings and powders were mixed with the different proportion of A:B. The mixture was expedcted to have properties with the followings:
In experiment 2, the shavings and powders were mixed with the proportion of A:B=4:1, different sizes of shavings were added. The mixture was expedcted to have properties with the followings:
In this project, the key innovation is the formula studied by the experiment. By using this formula, the workers could make the tools they need in factory.
Criteria: Higher hardness Criteria: 1. Solid
2. Enough hardness 3. Could be shaped
Results
< 1mm
5-10mm
1. mix the A resin and B resin with 4:1
2. mix the shavings and resin with 200g:50g
3. place it in room teperature for
4. shape the product in four hours
5. place it in room teperature for 8 hour to harden
6. grind and polish
> 30 mm
When the size of shavings <10mm, the mixture had the relatively higher hardness
Experiment 3 aims In experiment 3, the same size of shavings were mixed with the different proportion with the resin, The mixture was expedcted to have properties with the followings: (shaving:resin=s:r)
one hour
s:r=200g:30g
Experiment 1
Results When A:B>2.5:1, the mixture would be solid When A:B=4:1, the mixture would have a relatively higher hardness
s:r=200g:50g
s:r=200g:70g
Results When the s:r=200g:50g, the mixture had the relatively higher hardness
After the cycles of experiments, the mixture should be mixed as the following criteria: A:B= 4:1
SIZE<10mm
s:r=200g:50g
2021 PRODUCT DESIGN PORTFOLIO MINGYANG LIU
IDEATION During the observation in the factory, they use multiple tools, which the handle is often broken when grinding and knocking. Therefore, it is designed a handle for various of file.
During the observation in factory, they often use a piece of steel to push to make the surface flat and remove the shaft. Therefore, it is designed a handle for this tool.
2021 PRODUCT DESIGN PORTFOLIO MINGYANG LIU
PROCESS & DETAILS
Working Process of try square
The final product could be a sery as the picture below shown. (file; flaking;try square)
Feasibility test and ergonomic test The funtion of tools was demonstrated and analyzed to simulate the working state of workers in the factory, and also the ergomomic test was used.
Working Process of handle Hardness test in lab
2021 PRODUCT DESIGN PORTFOLIO MINGYANG LIU
2021 PRODUCT DESIGN PORTFOLIO MINGYANG LIU
Lynk & U
领酷
Car sharing to life sharing Lynk & U is a new era cirty mobility sharing platform of Lynk & co. It has the typical business system to redefine the future mobility and the definition of " City Explore" service is introduced in the following pages. This project has won the 2nd place of Lynk & Co Co:lab Campus Innovation Competition in August, 2019, hangzhou. MAY 2019 / TWO PERSONS TEAM WORK / 6 WEEKS PROJECT
2021 PRODUCT DESIGN PORTFOLIO MINGYANG LIU
Background
"Changing Mobility forever"
brand identity
target users' need Focus on driving experience and travel experience Feel the city from different angles Multiple modes of travel
Lynk&Co is a younger and fashion, new era high-class car brand which has a unique brand identity.
The target user is for the people who are young urbanites with distinct personalities and curious about new things and with passion in making new friends>> Do you feel too boring for a package tour?>> Do you want to get a feel for the lifestyle of locals in other cities? >>
PERSONAL
OPEN
CONNECTED 2021 PRODUCT DESIGN PORTFOLIO MINGYANG LIU
the
vision
This is the seanrio of the "City explore" service proposed by the "Lynk & U". The owner of Lynk&Co cars could hold activities on the app and could create a typical social life.
City explore.
"City explore" is a new service proposed by "Lynk & U", which helps urban youth to go out and enjoy a new socail method. This service is not only the car-sharing system but also a lifestyle-sharing syetem.
City leader Leaders are the car owners of Lynk & Co, who are willing to share their lifestyle they hold activities on the " Lynk & U" app and invite user to explore their cities.
2021 PRODUCT DESIGN PORTFOLIO MINGYANG LIU
Booking.
1. The detail information of the chosen "city explore"
2. Users tchoose the car and travel accessories
3. Users could communicate with the "City leader" and make an appointment
2021 PRODUCT DESIGN PORTFOLIO MINGYANG LIU
Rent. 1. Users book the renting time and position
2. Users choose the style of the car according the needs
3. Users choose the travel accessories according to the "city explore" Bike/E-scooter
4. Come to the "Renting area" to pick up the car
2021 PRODUCT DESIGN PORTFOLIO MINGYANG LIU
Picnic set Feast of sesons This project is a group project (named picnic), which designs a picnic set for Japanese seniors. It connected the seniors and convenience store (711) and helps seniors to communicate and have a better social life. MAY 2020 / TEAM WORK / 8 WEEKS PROJECT
2021 PRODUCT DESIGN PORTFOLIO MINGYANG LIU
Background
9 millon senior citizens would be living alone in 2040 Japan Convenience store is a daily spot in Japanese seniors Japanese has a long history of picnic (sakura)
2021 PRODUCT DESIGN PORTFOLIO MINGYANG LIU
Persona
Decent life Even if they live alone, they also lead a very self-discipline life
Develop their own interest Like playing chess, photographing, singing...
Rely on shop nearby Convenience stpre in Japan could achieve the most daily needs of them
2021 PRODUCT DESIGN PORTFOLIO MINGYANG LIU
System Spring meal Summer meal Autumn meal Winter meal
1
2
Order meal
Group people
4
3
Pick up meal
Prepare meal
5
Have picnic
6
The sponsor of this system is 711, they advertise the actvity both online and store, it serves the picnic set and set meal fpr seniors. Meanwhile, seniors order the meal and pick up for group and have a picinic.
Return the set
6+
Collect feedback
7
Clean the set
8
Improvement
2021 PRODUCT DESIGN PORTFOLIO MINGYANG LIU
Ideation & Test
Our product family has one bento box, one trolley with a table; four portable chairs; four tablewares. By our research, we found that the basic picnic set is the carry system and tablewares. The bento box is inspired by the sakura; and considering the ergonomic, the trolley is designed with a folding table.
2021 PRODUCT DESIGN PORTFOLIO MINGYANG LIU
Final product
Trolley
Bento box 1. Rotate the handle The trolley could be used as a portable table, and have enough space to store items requires when picnic
2.Remove the cap
3. Take out the bento
Tableware & Storage box
Chair
Icon on the storage box showcase our main thems (711 & seasons)
The portable chair is designed for old people's needs and with comfortable fabric surface
Our product family has the neutral style with the elements of 711 and traditional Japanese. Also, the logo and typical color of 711 is also added on the product to show the brand identity. To show the consistency of product family, we use the same design language in the series of product. 2021 PRODUCT DESIGN PORTFOLIO MINGYANG LIU