Project

IDEASIGN | Archistudio Brand Collection

IDEASIGN | ARCHISTUDIO

DESIGN AND BRAND GUIDELINES WE LOVE THAT BRAND.

CONTACT Address

Phone & Fax

Online

IDEASIGN | Archistudio

Phone:

+994 12 123 4567

Fax:

+ 123 456 7890

Email 1: info@example.com Email 2: custom@example.com Website: www.example.com

1219,. Nobel avenue, Azerbaijan, Baku

THE GUIDE

IDEASIGN | Archistudio Corporate Brand Guidelines Version:2015

IDEASIGN | ARCHISTUDIO

DESIGN AND BRAND GUIDELINES TABLE OF CONTENTS SECTION 0 | INTRODUCTION

PAGE 4

SECTION 1 | LOGO AND ITS COMPONENTS

PAGE 6

SECTION 2 | CORPORATE TYPOGRAPHY

PAGE 10

SECTION 3 | CORPORATE COLOR

PAGE 14

SECTION 4 | CORPORATE STATIONERY

PAGE 18

SECTION 5 | GRID SYSTEMS

PAGE 24

SECTION 6 | AUTOMOBILE BRANDING

PAGE 28

SECTION 7 | IMAGES AND BLENDING MODE

PAGE 30

SECTION 8 | SUMMARY AND CONTACT

PAGE 34

SECTION 0 INTRODUCTION

WELCOME & INTRODUCTION

The IDEASIGN Archistudio Corporate Brand Guidelines 5 // 36

THE COMPANY AND CORPORATE DESIGN GUIDELINES THE DESIGN GUIDELINES These guidelines describe the visual and verbal elements that represent IDEASIGN Archistudio’s corporate identity. This includes our name, logo and other elements such as color, type and graphics.

Sending a consistent and controlled message of who we are is essential to presenting a strong, unified image of our company.

These guidelines reflect IDEASIGN Archistudio commitment to quality, consitency and style.

The IDEASIGN Archistudio brand, including the logo, name, colors and identifying elements, are valuable company assets.

Each of us is responsible for protecting the company’s interests by preventing unauthorized or incorrect use of the IDEASIGN Archistudio name and marks.

SECTION 1 LOGO & ITS COMPONENTS The Logo Introduction The Logo Application The Logo Elements Clearspace and computation

01

LOGO INTRODUCTION Our Logo is the key building block of our identity, the primary visual element that identifies us. The signature is a combination of the the Bold main

text Company Name itself and our company title – they have a fixed relationship that should never be changed in any way.

THE FULL LOGOTYPE The IDEASIGN Archistudio Masterbrand or Corporate Logo comprises two elements, the logo main text and logo Subtext. The Logo main text is a powerful Symbol evoking the culture of design services - the connection between the strength of communication and the different points that influence. It has a particular relationship with the IDEASIGN Archistudio name.

The Logo Subtype has its title been carefully chosen for its modern and yet refined, highly legible style, which has been further enhanced by the use of upper case letters. The typeface is

BEBAS NEUE Light and has also been chosen to compliment and balance perfectly with the logo main text.

The corporate logo is presented through the use of colour as well as shape and form. The two corporate colours are Orange and Black. It is a fresh and appealing blend of colours chosen for their strong combination - modern - classic timeless.

The Colours have been selected according to international standards as shown below and are easily implemented.

The IDEASIGN Archistudio Corporate Brand Guidelines 7 // 36

THE LOGOTYPE 1) The Logo Title Carefully chosen for its modern and yet refined, highly legible style, which has been further enhanced by the use of upper case letters in Orange and Black tone of the chosen corporate color. The font that is used here is Bebas neue Bold.

1

2) The Logo Subtitle Consists of a powerful element evoking the Subtitle of the our Company in Black color. The font that is used here is Bebas neue regular

2

1) The general Logo The main logo is the Dark logo used on white or colored backround. For darker backrounds you will find an alternative below.

LOGO DARK VERSION

LOGO LIGHT VERSION

3) The Logo Dark Version will be used when the backround color ist light colored.

4) The Logo Light Version will be used when the backround color ist dark colored.

Recommended formats are: .eps | .ai | .png | .jpg | .tiff

3

4

Attention: Use of any stylized, animated, hand drawn or other versions of a inofficial logo is not permitted. This undermines the logo system and brand consistency.

Please consult with IDEASIGN Archistudio Trademark Licensing if you have any questions or need further help.

The IDEASIGN Archistudio Corporate Brand Guidelines 8 // 36

SECTION 1 LOGO & ITS COMPONENTS The Logo Introduction The Logo Application The Logo Elements Clearspace and computation

LOGO CONSTRUCTION, CLEARSPACE AND COMPUTATION It is important to keep corporate marks clear of any other graphic elements. To regulate this, an exclusion zone has been established around the corporate mark. This exclusion zone indicates the closest any other graphic element or message can

be positioned in relation to the mark.of the the symbol itself and our company name – they have a fixed relationship that should never be changed in any way.

0.5 x

1.5 x

CLEARSPACE Full Logo

Definition Whenever you use the logo, it should be surrounded with clear space to ensure its visibility and impact. No graphic elements of any kind should invade this zone.

Computation To work out the clearspace take the height of the logo and divide it in half.

(Clearspace = Height / 2).

1

/2 x

1

/2 x

/2 x

1

/2 x

x

1

The IDEASIGN Archistudio Corporate Brand Guidelines 9 // 36

APPLICATION ON A BACKGROUND

LOGO A

LOGO B

LOGO C

LOGO D

Colored Version

Colored Version

Colored Version

Colored Version

MINIMUM LOGO SIZES Full Logo Minimum Size: 20mm x 9.8 mm

40 mm

30 mm

20 mm

SECTION 2 CORPORATE TYPOGRAPHY The Corporate Fonts Primary Font Secondary Font Font Hierachy

02

THE CORPORATE FONTS AND TYPOGRAPHY THE CORPORATE TYPOGRAPHY Typography plays an important role in communicating an overall tone and quality.

Careful use of typography reinforces our personality and ensures clarity and harmony in all IDEASIGN Archistudio communications. We

have selected Bebas Neue, which helps inject energy and enthusiasm into the entire IDEASIGN Archistudio communications, as the primary and secondary corporate typefaces.

The IDEASIGN Archistudio Corporate Brand Guidelines 11 // 36

PRIMARY CORPORATE FONT

PRIMARY FONT BEBAS NEUE

BEBAS NEUE FONT FAMILY

DESIGNER : RYOICHI TSUNEKAWA

-

THE FONT

Bold

A

B

C

D

E

F

G

H

I

J

K

L

M

N O P Q R S T U V W X Y Z

Bebas Neue is a sans serif font family based on the original Bebas Neue and set it free, under a free, libre and open source license, the SIL Open Font License.

a

b

c

d

e

f

g

h

i

j

k

l

m

n o p q r s t u v w x y z Regular

A

B

C

D

E

F

G

H

I

J

K

L

M

N O P Q R S T U V W X Y Z a

b

c

d

e

f

g

h

i

j

k

l

m

n o p q r s t u v w x y z TYPE EXAMPLES BEBAS NEUE

Figures

Special Characters

0

1

2

3

4

5

6

7

8

9

0

! “ § $ % & / ( ) = ? ` ; : ¡

“

¶

« ∑

¢

]

€ ® † Ω

æ œ @ ∆ √

[

|

{

≠

¨ ⁄ ø π

º ª © ∂

~ µ ∞ … – ≤

}

¿

‘

• ± ‘

‚ å ¥ ≈ ç

< > ≥

˘ › ‹ ◊

The IDEASIGN Archistudio Corporate Brand Guidelines 12 // 36

SECTION 2 CORPORATE TYPOGRAPHY The Corporate Fonts Primary Font Secondary Font Font Hierachy

PRIMARY CORPORATE FONT TYPOGRAPHY STYLE

The IDEASIGN Archistudio Corporate Brand Guidelines 13 // 36

TYPOGRAPHY AND TEXT HIERARCHY Typographic hierarchy is another form of visual hierarchy, a sub-hierarchy per se in an overall design project. Typographic hierarchy presents lettering so that the most important words are displayed with the most impact so users can scan text for key

CONTEXT TEXT AND INNER HEADLINES

Caption Text

information. Typographic hierarchy creates contrast between elements. There are a variety of ways you can create a sense of hierarchy. Here are some of the most common techniques for IDEASIGN Archistudio layouts.

I D E AS I G N A rc h i s t u d i o T y p o B e bas N e u e R eg u l a r 6 pt Type / 9 pt Leading

HEADLINES AND TYPOBREAKS

Copy Text

IDEASIGN ARCHISTUDIO Typo BEBAS NEUE Regular 8 pt Type / 11 pt Leading

Headlines Copytext

IDEASIGH ARCHISTUDIO TYPO

Sublines Sections

Big Headlines and Title

Bebas neue Regular 10pt Type / 10pt Leading

IDEASIGN ARCHISTUDIO TYPO Bebas Neue bold - Capital Letters 16pt Type / 16pt Leading

IDEASIGN ARCHISTUDIO BEBAS NEUE Bold - Capital Letters 25 pt Type / 30 pt Leading

SECTION 3 CORPORATE COLOR SYSTEM The Corporate Colors Primary Color System Secondary Color System

03

THE PRIMARY COLOR SYSTEM AND COLOR CODES THE COLOR SYSTEM Color plays an important role in the IDEASIGN Archistudio corporate identity program. The colors below are recommendations for various media.

A palette of primary colors has been developed, which comprise the “One Voice” color scheme.

Consistent use of these colors will contribute to

the cohesive and harmonious look of the IDEASIGN Archistudio brand identity across all relevant media. Check with your designer or printer when using the corporate colors that they will be always be consistent.

The IDEASIGN Archistudio Corporate Brand Guidelines 15 // 36

PRIMARY COLOR SYSTEM

PRIMARY COLOR YELLOW

-

-

Explanation: The IDEASIGN Archistudio Company has three official colors: Orange and Black.

These colors have become a recognizable identifier for the company.

COLOR CODES CMYK : C000 M043 Y089 K000 Pantone : 1375 RGB : R249 G162 B52 Web : #f9a024

Usage: Use them as the dominant color palette for all internal and external visual presentations of the company.

COLOR TONES 100 %

80 %

60 %

40 %

20 %

PRIMARY COLOR DARK GREY

COLOR CODES CMYK : C75 M68 Y67 K090 Pantone : 5605 RGB : R000 G000 B000 Web : #000000

COLOR TONES 100 %

80 %

60 %

40 %

20 %

The IDEASIGN Archistudio Corporate Brand Guidelines 16 // 36

SECTION 3 CORPORATE COLOR SYSTEM The Corporate Colors Primary Color System Secondary Color System

THE SECONDARY COLOR SYSTEM AND COLOR CODES SECONDARY COLOR SYSTEM

COLOR CODES

Tones

CMYK : C020 M000 Y000 K080 Pantone : 442C HKS : 98K RGB : R000 G000 B000 Web : #000000

Tones

CMYK : C020 M000 Y000 K080 Pantone : 442C HKS : 98K RGB : R000 G000 B000 Web : #000000

Tones

CMYK : C020 M000 Y000 K080 Pantone : 442C HKS : 98K RGB : R000 G000 B000 Web : #000000

Tones

CMYK : C020 M000 Y000 K080 Pantone : 442C HKS : 98K RGB : R000 G000 B000 Web : #000000

Tones

CMYK : C020 M000 Y000 K080 Pantone : 442C HKS : 98K RGB : R000 G000 B000 Web : #000000

-

Explanation: The Secondary colors are complementary to our official colors, but are not recognizable identifiers for IDEASIGN Archistudio company. Secondary colors should be used sparingly, that is, in less than 10 percent of the palette in one piece.

COLOR CODES

Usage: Use them to accent and support the primary color palette.

COLOR CODES

COLOR CODES

COLOR CODES

The IDEASIGN Archistudio Corporate Brand Guidelines 17 // 36

SECTION 4 CORPORATE STATIONERY The Company Letterhead The Company Business Cards The Envelope The Company Employee Cards The Company Folder

04

THE IDEASIGN ARCHISTUDIO STATIONERY THE IDEASIGN ARCHISTUDIO STATIONERY SYSTEM Stationery is a primary means of communication and it is essential that every application be a consistent reflection of our corporate identity.

business stationery. It includes specifications for typography, color, printing method, paper stock and word processing.

There is only one approved design format for all corporate and business unit stationery, although there are slight variations in size and content for different regions of the world. This section illustrates approved layouts for standard U.S.

Stationery brand management guidelines do not include invoices, bills of lading, credit letters, business forms, checks, e-mail tags or other business processes.

The IDEASIGN Archistudio Corporate Brand Guidelines 19 // 36

THE COMPANY LETTERHEAD THE COMPANY LETTERHEAD

Explanation: This shows the approved layouts with the primary elements of the IDEASIGN Archistudio stationery system for the front- and backside of the letterheads.

Usage: The letterhead will be used for all official communication that is going out of IDEASIGN Archistudio company.

PARAMETER Dimensions 297 x 210mm DIN A4 Dimensions 297 x 210mm DIN A4

We spice up your imagination

Mr. Edward Simmons Troublemaker Company Main Avenue, 5th Northwest Los Angeles United States

Sitatume necates aut atendio rporro et lam remped quaecto idi andigni squibustrum repedip sanduci lignatem rehendae lit es id quatus sincia iliatios aut qui con ex est, occatus non et fugitius et estibus.

Ut volore sum inciam earume corere dolestrum quam, sam sinctiu scipis eosam nonsequo molut fugitium venissi mollupta consed ma doluptae voluptatur, core perfersperis res delecat eniment ut officiet aut eos dis eatio voluptam, sae nis solesti onsequi corit que exerit et aut duciatur abo. Iscium reius, qui idenimus alia consendus autem ius sit, ipsandit, cullis a que sit, sinvel eum sintio torent atem eossitas sant.

Fere delit, il enimint quae vit prem quo blam, untiorro beruptatus sus, aut et haruptatet adi berae nus est etur aces quiae conet ut dolorei ciurios re iur, sita quis vel ius qui venis sa corem doluptiis vendandae niti te intiasped mo denem eos eicim ni consectas dolecatus inum que volorro in restion ecullib usapitatus experch ilibusa ndanimolores venistio blacien damet, voluptae sum et quas cus res asi volorum et fuga. Eperum sante conecto ipsa accusandis ipideles alitae quas enis nonsedit, sim et odis di ut harciissum, sunt, toreptatio ilique ni voluptat a pra que dis unt eossequidel intiassimus dolupta tendae lanis ipsundi gnitatiis pella corem vene eliti auditatquis et eium inimili gendae quid ut que eum aut rem eaquissit evelibus, et abo. Sus sa sunt laborro bea sequi cum facepe sunt.

Coris vit ma atur, ommoditatus.

Fernam eostius ni cum fugiam fuga. It volorrum nihiliq uatur, comnimus nobis nestias comnisi officto bea dolorio dolorpos volor sitatem porest perspit, cumquas sitisciam, volores rem aruptinctur, conem lique dolorum restor autessum voles et veritat.

Weight 120g/m Uncoated white

+994 12 123 4567 | fidan.aliyeva@example.com | www.example.com

The IDEASIGN Archistudio Corporate Brand Guidelines 20 // 36

SECTION 4 CORPORATE STATIONERY The Company Letterhead The Company Business Cards The Envelope The Company Employee Cards The Company Folder

THE COMPANY BUSINESS CARDS THE COMPANY BUSINESS CARDS

Frontside

FIDAN ALIYEVA

Explanation: This shows the approved layouts with the primary elements of the IDEASIGN Archistudio stationery system for business cards.

Usage: The business cards will be used for all official contact and communication of IDEASIGN Archistudio company. Insert the IDEASIGN Archistudio letterhead and send your documents throughout the world.

PR&Marke ng Manager

+994 12 123 4567 fidan.aliyeva@example.com www.example.com 1219,. Nobel avenue, Azerbaijan, Baku

Backside

PARAMETER Dimensions 85 x 55 mm Weight 400g/m Uncoated white Weight 120g/m Uncoated white Print CMYK

www.example.com

The IDEASIGN Archistudio Corporate Brand Guidelines 21 // 36

THE COMPANY ENVELOPE THE COMPANY ENVELOPE

Explanation: This shows the approved layout with the primary elements of the IDEASIGN Archistudio stationery system for envelopes.

PARAMETER Dimensions Depended

Frontside

Weight 400g/m Uncoated white Print CMYK

+994 12 123 4567 | fidan.aliyeva@example.com | www.example.com

Backside

The IDEASIGN Archistudio Corporate Brand Guidelines 22 // 36

SECTION 4 CORPORATE STATIONERY The Company Letterhead The Company Business Cards The Envelope The Company Employee Cards The Company Folder

THE COMPANY EMPLOYEE CARDS THE COMPANY BUSINESS CARDS

-

123 345 6789 email@example.com www.example.com 1219,. Nobel avenue, Azerbaijan, Baku

Explanation: This shows the approved layouts with the primary elements of the IDEASIGN Archistudio stationery system for Employee card.

Usage: The Employee card will be used for all official Employee to show the same identity and Make security in IDEASIGN Archistudio company.

FIDAN ALIYEVA PARAMETER Dimensions 2.60x 4â&#x20AC;?

Weight 400g/m Uncoated white Weight 120g/m Uncoated white Print CMYK

PR&Marketing Manager

+994 12 123 4567 fidan.aliyeva@example.com www.example.com

The IDEASIGN Archistudio Corporate Brand Guidelines 23 // 36

THE COMPANY CORPORATE FOLDER THE COMPANY CORPORATE FOLDER

Explanation: This shows the approved layout with the primary elements of the IDEASIGN Archistudio stationery system for envelopes.

PARAMETER Dimensions 210 x 297 mm Weight 400g/m Uncoated white Print CMYK

SECTION 5 GRID SYSTEMS Grid Systems Vertical Grid Systems A4 Vertical Poster Grid System A3 Horizontal Presentation Grid Vertical Grid System for Tablets

05

THE IDEASIGN Archistudio GRID SYSTEMS THE GRID SYSTEM In graphic design, a grid is a structure made up of a series of intersecting straight (vertical, horizontal, and angular) or curved guide lines used to structure content. The grid serves as an armature on which a designer can organize graphic elements

(images, glyphs, paragraphs) in a rational, easy to absorb manner. A grid can be used to organize graphic elements in relation to a page, to other graphic elements on the page, or relation to other parts of the same graphic element or shape.

The IDEASIGN Archistudio Corporate Brand Guidelines 25 // 36

A4 VERTICAL GRID SYSTEM EXAMPLES

The IDEASIGN Archistudio Corporate Brand Guidelines 26 // 36

SECTION 5 GRID SYSTEMS Grid Systems Vertical Grid Systems A4 Vertical Poster Grid System A3 Horizontal Presentation Grid Vertical Grid System for Tablets

A4 VERTICAL GRID SYSTEM EXAMPLES

The IDEASIGN Archistudio Corporate Brand Guidelines 27 // 36

A3 VERTICAL GRID SYSTEM EXAMPLES

Explanation: This shows an approved layout with a typography grid for a A3 Poster of Design.

Inc.

Example: Poster A3

SECTION 6 AUTOMOBILE BRANDING Automobile positioning

06

THE IDEASIGN Archistudio AUTOMOBILE BRANDING THE AUTOMOBILE BRANDING In this section, show that how we use our logo design on our automobile design. In this section IDEASIGN Archistudio show the space around the logo to generate.

The IDEASIGN Archistudio Corporate Brand Guidelines 29 // 36

SECTION 7 IMAGES AND BLENDING MODES Corporate Image Corporate Image Color Corporate Image Black and White Blending Modes and Options

07

THE IDEASIGN Archistudio CORPORATE IMAGE : COLORED IMAGES THE CORPORATE IMAGE SYSTEM Corporate Images are responsible to transfer the values of IDEASIGN Archistudio to our customers or our potential customers. It is a composite psychological impression that continually changes with the firmâ&#x20AC;&#x2122;s circumstances, media coverage,

performance, pronouncements, etc. IDEASIGN Archistudio use various corporate advertising techniques to enhance their public image in order to improve their desirability as a supplier, employer, customer, borrower, partner, etc.

The IDEASIGN Archistudio Corporate Brand Guidelines 31 // 36

EXAMPLES FOR IDEASIGN Archistudio CORPORATE IMAGE SYSTEM

Requirements: - desaturate colours - high contrast - sharp images - minimalistic look - modern and business like

The IDEASIGN Archistudio Corporate Brand Guidelines 32 // 36

SECTION 7 IMAGES AND BLENDING MODES Corporate Image Corporate Image Color Corporate Image Black and White Blending Modes and Options

THE IDEASIGN ARCHSTUDIO CORPORATE IMAGE : BLACK & WHITE EXAMPLES FOR IDEASIGN Archistudio CORPORATE IMAGE SYSTEM

Requirements: - black and white colours - high contrast - sharp images - minimalistic look - modern and businesslike

The IDEASIGN Archistudio Corporate Brand Guidelines 33 // 36

THE IDEASIGN Archistudio BLENDING MODES FOR IMAGES IDEASIGN Archistudio BLENDING MODES

-

Explanation Image effects and blending modes raise the concision and the recognizability of a brand. Also they are able to divide content and other graphical elements that are used in layouts. In the same way the support statement of the used images and raise application possibilities.

How to: 1) use it in black and white images colours 2) use a placeholder with a yellow back 3) adjust the layer style to â&#x20AC;&#x153;multiplicateâ&#x20AC;?

SECTION 8 SUMMARY AND CONTACT Summary Contact

SUMMARY & CONTACT INFORMATION

The IDEASIGN Archistudio Corporate Brand Guidelines 35 // 36

SHORT SUMMARY, CONTACT AND SUPPORT INFORMATION A SHORT SUMMARY

CONTACT

Tequis magnam everunt re volupti ntiusament at et omnimo totatin venimus anturis explaut alique quatem qui utemquia dolo erum soluptas alite conseque qui officab orruntota cus ium rempedi gendandus veniscidus erum as ut idebit, toremporias ea conet volo blantia plaborepel is natqui officil magnihi.

For further information please contact:

Nem faccaeptiae expliae core prorporepera ipicte sinvele stectis modis num re sandant. Quas dolentiur? Et ut mo beate nobis autendenihil iducias adit quostrum accus et aut et rem quidipsa quam recus.

Fidan Aliyeva PR&Marketing Manager E: fidan.aliyeva@example.com P: +994 12 123 4567

Link : http://www.example.com/example

SCAN TO LOOK ONLINE COMPLETE

WWW.EXAMPLE.COM

IDEASIGN Archistudio

WE LOVE THAT BRAND. IDEASIGN Archistudio Brand Collection

CONTACT

DOWNLOAD

Address

Direct Link :

IDEASIGN Archistudio 1219,. Nobel avenue, Azerbaijan, Baku

http://www.example.com/examplelink Scan to look it Online