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Bradford

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Bradford

spring edition_2010

the regeneration magazine for Bradford

04_ images of bradford

Historic and modern, urban and rural - Bradford has it all

35_education

The multi-million pound plans for Bradford’s education sector

10_Introduction

40_sustainability

17_project map

44_interviews

19_PRojects

46_ Contacts

How the wind of change is blowing through the city We show you what’s happening where, in and around Bradford The major projects under way in the district

31_business

Find out about West Yorkshire’s Silicon Valley

Sustainability is a major part of Bradford’s regeneration Local business people give their opinions on Bradford’s regeneration Who to talk to in Bradford about the regeneration plans

cover image: Urban Splash development at Lister Mills

executive Editor: Kirsty MacAulay acting Editor: Siobhán Crozier FEATUREs editor: Alex Aspinall Art director: Terry Hawes Advertisement sales: Paul Gussar Production: Rachael Schofield Office manager: Sue Mapara Managing director: Toby Fox

Printed by: Manson Published by: Lower Ground Floor, 189 Lavender Hill, London SW11 5TB T: 020 7978 6840 F: 020 7978 6837 Subscriptions and feedback: go to bradfordmagazine.com

IMAGES: ProLogis, Bradford International Film Festival 2008, National Media Museum, University of Bradford School of Management, Invest in Bradford, City of Bradford Metropolitan District Council, Leeds City College, Hallmark, Mi7 Developments, NG Bailey, Urban Splash - Uniform, Steve Rice Photography, Richard Cooper/Photoflex

35 04

10 spring 2010

Bradford 0

changing views

Visitors may be surprised to find Bradford has a plethora of historic buildings juxtaposed with modern developments and beautiful countryside. by Alex aspinall

0

Bradford spring 2010

images of bradford

Striking public spaces: Bradfordâ&#x20AC;&#x2122;s public realm will soon be complemented by the creation of the City Park.

spring 2010

Bradford 0

Bradford Interchange

Wm Morrison Supermarkets HQ, Bradford

NCP Car Park

IPI Bradford University

National Media Museum

Impressions Gallery

Cartwright Hall

Odsal Stadium

Building on...SUCCESS Cartwright Hall

Delivering Professional Solutions to the Property Industry Rex Procter & Partners and RPP Management Ltd are two of Yorkshireâ&#x20AC;&#x2122;s leading surveyors and construction and development consultants in the North.

Rawson Quarter

Victoria Mills

Both organisations have been involved in many landmark developments including those of Bradfordâ&#x20AC;&#x2122;s leading companies, brands and organisations.

From project concept to completion and beyond RPP and RPP Management Ltd are the first point of call for anyone considering developing or relocating their business to the Bradford region.

With established local clients such as Wm Morrison Supermarkets plc, The Media Museum, Bradford Grammar School, Bradford Council, University of Bradford and Skipton Building Society as well as local regional developers close associations have been built through an honest, open, approachable business style where quality, professionalism and innovation are embedded in their service.

Bradford Office: Blenwood Court 451 Cleckheaton Rd Low Moor Bradford BD12 ONY T. 01274 693622 F. 01274 693572 E.qsbfd@rpp.co.uk

With over 125 staff in three regional offices and one southern office the two companies have one of the highest ratios of professionally qualified From project concept to completion and beyond RPP and staff in the region.

Bradford University Atrium

Leeds Office: 3 Blenheim Court Leeds LS2 9AE T. 0113 243 3731 F. 0113 246 5075 E.qslds@rpp-leeds.co.uk RPP Management Ltd: Beta House Parkside Court Rooley Lane Bradford BD5 8JX T: 01274 761750 F: 01274 723099 www.rpp.co.uk www.rpp-management.co.uk Rex Procter & Partners is a trading name of RPP Limited

Come and support Bradford as the worlds first UNESCO City of Film:

Think Bradford Think Film Think RPP

Bradford University

images images of of bradford bradford

Heritage city: Listed buildings such as the City Vaults and the Piece Hall Yard sit comfortably beside new, modern buildings.

CULTURAL Events: A diverse range of cultural events helps Bradford stand out from the crowd.

Natural Beauty: Bradford is not just the city centre - it is surrounded by stunning areas of natural beauty such as Ilkley Moor.

spring 2010

Bradford 0

images of bradford

retail therapy: Photography on show at Impressions Gallery, one of a number of galleries and museums in Bradford.

0

Bradford spring 2010

Bradford.

The place for business Home to some of the largest headquarters in the North of England including Morrisons, Kelda, Denso Marston, Hallmark UK, Yorkshire Building Society and Provident Financial. Extensive regeneration plans are well underway with major projects already committed or on site. Fastest forecast rate of economic growth in Yorkshire. The population of 501,000 is predicted to be the fastest growing outside of London. 60% rural, near the Yorkshire Dales â&#x20AC;&#x201C; a top UK residential hotspot. A university city with three further universities within 10 miles supplying 27,800 graduates every year in total.

The best place for companies to base their headquarters in the UK.* *Source: Portman Travel HQ monitor survey 2007

To access advice on the availability of sites and premises, staff, training services, or for local sector knowledge within Bradford, call Invest in Bradford on: +44 (0)1274 437727 email: info@investinbradford.com visit: www.investinbradford.com

Part of the City of Bradford Metropolitan District Councilâ&#x20AC;&#x2122;s Department of Regeneration

From mills to movies Itâ&#x20AC;&#x2122;s a thriving city set in beautiful countryside, with growing creative and technical industries and a cultural scene to rival some much bigger destinations, yet Bradford is still working to make itself more attractive to residents, businesses and investors.

Alex Aspinall finds out how

10

Bradford spring 2010

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heg^c\ '%&% Bradford ((

Birse Civils is focussed on delivering a service to meet the needs of customers throughout the UK in the civil engineering market.

This extends to a commitment to work with the community on all the projects we deliver.

Through a national network of offices we match our areas of expertise to the requirements of our customers to develop long term relationships based on delivery of high quality service.

Meeting the challenges in engineering

Safely and Sustainably REGISTERED OFFICE 3 Grimston Grange, Sherburn Road Tadcaster, North Yorkshire LS24 9BX Tel: 01937 830091 Fax: 01937 830093 OTHER OFFICES: Cheadle Hulme, Northampton, Gloucestershire & Dartford

www.birsecl.co.uk

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heg^c\ '%&% Bradford (*

BRADFORD: top ten employers - Banco Santander - Provident Financial PLC - Yorkshire Water - Morrison Supermarkets - Filtronic - Yorkshire Building Society - Damart - Borgwarner - Hallmark Cards - Otto UK The quality crokof crik life building led

by Crawford, Main picture: secured funding from The National Media EP and support from Museum the local councils to clean up the Opposite page site and putleft in new botttom and infrastructure.

In aold bid top: Modern and to buildings make a fill clear thebreak city. from the local councils to clean up the Opposite page site and putright: in new botttom infrastructure.

In a bid Launch of Bradford to make a clear break City of Film.

BRADFORD: economic facts and figures n 501,000: population n 306,100: working age population n £7.3 billion: Bradford’s GVA n 15,000 (approx): businesses based in Bradford n £3 billion: Bradford’s regeneration programme n £381.50: average weekly earnings n The district is forecast to have the fastest economic growth in West Yorkshire in the next 10 years

14

Bradford spring 2010

continues to add to Bradford’s profile.

Andy Taylor, economic development programme manager at the Airedale Partnership, says: “Bradford district covers a large geographical area, and it includes rural areas, which is one of its strengths. In Airedale, in terms of economy and regeneration, you have some of the key assets of the district.

You have some key growth sectors, the world heritage site, good connectivity and it is a place where people want to live – and where people want to locate their businesses.

“Quality of life is very important, and there is a great offer here. We have a vision of Airedale as a creative, connected lifestyle corridor. We want to build on the area’s strengths, and we are very confident in the direction in which we are going.”

Bradford is a city rich in culture. The district has a wealth of national and internationally recognised museums, visitor attractions and galleries, from the David Hockney 1853 Gallery at Salts Mill, to the iconic Alhambra Theatre and Haworth, famously known as the birth

place of the Bronte literary family. In June 2009 Bradford became UNESCO’s first City of Film, which underlines just how far the city’s cultural offering has come.

The city of film bid was backed by a number of regional partners, including Saltaire based Pace Plc, Bradford Council and the city’s National Media Museum – one of the most visited museums outside of London with 700,000 visitors annually.

The growth of Bradford’s cultural offering is a sign of the city’s development, as Colin Philpott, director of the National Media Museum, explains: “Arts and heritage are vital to the city’s development, offering the opportunity for people to express themselves and capture their heritage for future generations. It can also help draw visitors into the city. It’s estimated the museum alone brings £30 million of additional spend into Bradford each year.”

“The City of Film title is a fantastic and well deserved accolade for Bradford. It recognises

introduction

We have instilled the idea that if you come to do business in Bradford it will be done. We pull out all the stops and make it happen.

This role is crucial and is not taken lightly Bradford’s rich film-making history, its current film activity, including its national and internationally acclaimed film festivals and its commitment to the future of film. The City of Film status will offer the residents of Bradford more opportunity to enjoy film, to learn about film and to make film.

He continues, “The UNESCO title can play a vital role in the regeneration of Bradford through increased awareness for the city leading to increased tourism and investment, among other benefits. It is crucial that the city capitalises on the opportunity presented by City of Film.”

The city celebrated its City of Film status

at a recent weekend of celebrations, with the official launch taking place on 18 March 2010 at Bradford City Hall.

One cultural project set to make a huge impact is the new City Park. Funding for the 2.4hectare project, which is expected to attract 2.2 million visits and around £80 million to the city each year, was approved in July 2009.

Bradford’s City Park, which will include green spaces, public art, relaxation and play areas, and a 4,200sq m mirror pool, with causeways and a series of fountains – one of which will become the largest water feature in any UK city – will significantly boost the city centre’s leisure offer.

The unique centrepiece can be drained of water and used for public events such as concerts, markets and sporting occasions, accommodating up to 10,000 people, and will serve as a great boon for the city’s economy.

Despite the current economic status work has started on site. Progress may be slow but the park is hugely important in terms of the image Bradford is presenting to the world, and will

attract further investment and secure growth.

Bradford’s time to shine has arrived. From the progress being made on some of the major development projects (see page 17) and the wealth of choice available in the city’s residential market, to its enviable quality of life and the positive approach taken by those guiding the city’s transformation, there are many reasons for positivity.

The signs suggest Bradford will be doing all it can to add to West Yorkshire’s offer in the future. Barra Mac Ruairí says: “We have been very clear in presenting a council that ‘will do,’ rather than one that ‘won’t do’. We have instilled the idea that, if you come to do business in Bradford, it will be done. This is the key. We pull out the stops and make it happen. This role is crucial and it is not something we take lightly.

The more businesses we have here, and the more people we can get into employment, the more successful we will be.

“We want Bradford to be the positive face of modern Britain; a very diverse, multicultural, growing, energetic, entrepreneurial place.” ❖

spring 2010

Bradford 15

Want a different view?

Artist: Courtney Clough, age 11.

A winner in the 2010 Walker Morris charity calendar competition.

All proceeds go to Martin House Hospice.

Take another look at Bradford Here is a city with outstanding potential for further growth and development. In fact, the Bradford regeneration project is one that’s very close to our heart.

As longstanding supporters of the City, we’re proud of our involvement with the Odeon, Exchange Court, Listerhills and Eastbrook Hall. We've represented Bradford at MIPIM and other events, and sit on the West Yorkshire Authorities legal panel, which includes Bradford Council. We’re working with InCommunities and its partners, including the Homes and Communities Agency, to deliver housing regeneration schemes within the District.

Business in Bradford is looking good. If you’d like a fresh perspective, get in touch.

Walker Morris Kings Court, 12 King Street, Leeds LS1 2HL tel 0113 283 2500 email chris.woodthorpe@walkermorris.co.uk email david.kilduff@walkermorris.co.uk web www.walkermorris.co.uk

projects

on the ground Exciting changes are afoot throughout Bradford, and the downturn isnâ&#x20AC;&#x2122;t thwarting their progress, as Alex aspinall discovers

continued over page

â&#x17E;&#x201D;

spring 2010 Bradford 17

Bradford.

On the right wavelength

Home to many international and European headquartered operations including Pace Plc, Filtronic Plc, Echostar Europe, Teledyne Defence Ltd and the Advanced Digital Institute.

Expanding electronics sector with a turnover in excess of ÂŁ1bn. The main centre for the electronics industry within the Leeds City Region, accounting for 70% of employment in the sector. Bradford is part of the second largest digital cluster in Europe. Over 66,000 Creative & Digital employees within 30 minutes and nearly 200,000 within 60 minutes.

By processing your needs for property, staff training and a local sector knowledge we are able to complete the perfect circuit for your business.

Call Invest in Bradford on: +44 (0)1274 437727 email: info@investinbradford.com visit: www.investinbradford.com

Part of the City of Bradford Metropolitan District Councilâ&#x20AC;&#x2122;s Department of Regeneration

Projects

ProLogis Bradford Building work started on ProLogis’ 96,200sq m distribution centre last summer. The development will eventually play host to retail giant Marks & Spencer.

The 36-hectare area will include two industrial units as well as office buildings, taking the total floor space at the development up to over 115,000sq m, and further plans are proposed for creating additional office and industrial space on a buildto-suit basis as phase two of the project.

A Marks & Spencer spokesperson says: “At over one million sq ft, our new site in Bradford will be the largest distribution centre in the M&S supply chain network.”

continued over page

➔

spring 2010 Bradford 19

City Park Work has started on Bradford’s new City Park. The 2.4-hectare development project is set to transform the city centre, vastly improving the quality of its public realm with green spaces, public art, fountains and areas for relaxation and play.

At the development’s heart will be the mirror pool – a 4,200sq m area featuring causeways, innovative special effects, and a series of fountains, which will include the tallest in the UK. This space will also be drained and used for public events such as concerts, markets and sporting events.

The mirror pool area can hold up to 10,000 people, and it is anticipated that the City Park will attract around 2.2 million people, and £80 million, to the city each year.

Adrian Naylor, Bradford Council’s executive member for regeneration and economy says: “The City Park is a critical step forward for Bradford’s regeneration,

20

Bradford spring 2010

Projects

bringing world-class public realm to the city centre. The park has been designed to bring jobs and prosperity to Bradford. It will attract visitors and investors, and raise land and property values. The project will connect the city centre, enhance the overall image of the city and help create the landscape for investment in the city centre.

“We are looking at the city centre in

terms of regeneration activity. The City Park is one of the few schemes actually going ahead at the moment around the country. We are delivering projects we have funding for, and giving people the confidence to say ‘Bradford is going forward’.”

continued over page

➔

spring 2010 Bradford 21

No 1 @ Hamm Strasse No 1 @ Hamm Strasse is to become one of the landmark buildings in Bradford’s continued regeneration. The mixed-use project includes hotel, leisure, office and retail space, in addition to the luxurious residential units that will offer views across the city.

Located between Forster Square train station and Hamm Strasse itself, the scheme will breathe new life into a currently underutilised area of Bradford’s city centre, and reassert the city’s relevance to local businesses and corporate visitors.

Progress on the site is well advanced, with the internal fit-out on the office block reaching completion as Bradford went to press, and the hotel due to meet completion towards the end of 2010.

22

Bradford spring 2010

Mark Bingham, managing director of Buyhotelrooms.com, which is co-ordinating the sale of the hotel development, comments: “The completed development is going to benefit the city as a whole in a huge way. We are building a multi-use development, right in the city centre. Visitors coming here, who are sometimes tempted to stay in Leeds will stay in Bradford because of the spec of the hotel.

We have a three-star hotel, with virtual offices next door; it is an ideal base for business visitors. It is built for business.”

continued over page

➔

HOTEL APARTMENTS

Lister Mills The city’s industrial heritage is right at the heart of Urban Splash’s impressive Lister Mills development, as the site continues to be converted into luxury residential units.

Adding to the 131 units created through the redevelopment of Silk Warehouse back in 2007, there are an additional 190 homes developed as part of the work now complete on the remodelling of Velvet Mill, which sits opposite the first phase.

The scheme was launched in February 2009, and residents are now in situ, enjoying the benefits of living in this unique piece of Bradford’s history.

Simon Gawthorpe, managing director of Urban Splash in Yorkshire, has seen an improvement in the quality of Bradford’s offer: “We are really pleased with what we have achieved. Like any regeneration project it is a long process, but we feel now that there are over 300 people living at Lister Mills, and there are a lot of different uses

24

Bradford spring 2010

there too, a lot has happened.

“We have tried to retain as much as we can, and tied it with modern interventions.

The key was getting the balance right. We are blessed with the fact that the existing buildings have significant architectural and historical interest. We have tried to remain honest with the quality of the modern additions. It had to be of a certain quality.”

Projects

Southgate The McAleer & Rushe Group wasted no time getting onsite after securing planning permission on its £50 million mixed-use Southgate development in March 2009. The scheme will create approximately 11,000sq m of space for Provident Financial, as well as a new Jurys Inn hotel and parking for around 200 cars.

The project is regarded

as a major opportunity to create a noteworthy mixeduse development capable of helping kick-start the evolution of Bradford’s office market, as well as bringing a new lease of life to this part of Bradford’s city centre, creating around 1,000 new jobs in the process.

Peter Crook, CEO at Provident Financial says: “The question is whether

Bradford is well placed to rise to the challenges of the 21st century, and provide a good location for doing business today.

“At Provident we think the answer is yes, and took the decision to build our new head office in the city centre, and in doing so, continue an unbroken connection to Bradford going back to the company’s

foundation in 1880.

“In deciding where to locate the head office we conducted a thorough investigation of all the possible options. In the end the decision to stay in Bradford was an easy one because the business case was so compelling.”

continued over page

➔

spring 2010 Bradford 25

Leeds city College Students at the Keighley campus of Leeds City College will soon be able to enjoy the benefits of learning in a new purpose built state-of-the-art development.

The 1.4-hectare site, next to the railway station, will play host to the 12,500sq m college campus – doors are expected to open in September 2010.

The development will not only improve the quality of education provided by the college, but also help facilitate the further regeneration of Keighley as a whole.

Simon Woodhurst, regeneration development manager at Bradford Council, says: “The college was on two sites before. Both were inefficient in terms of use of space, and required considerable capital investment, there were also inefficiencies of student movement. Bringing it all together on one campus removes these issues.

“The new campus is on the edge of the town centre, so it is very accessible for staff and students, it has dedicated car parking, and it is a state-of-the-art building. There is now also a new parkand-ride scheme, which will be run

by Metro, and will benefit the town’s wider regeneration. We’re developing a gateway site previously full of redundant property, and the benefits to all parties are considerable.”

26

Bradford spring 2010

5Rise shopping centre Bingley’s new shopping centre opened at the end of 2009. The scheme’s developer 4Urban was pleased to see its project meeting the completion date at a time when many building projects around the country have fallen victim to the recession.

The £5 million, shopping centre of 5,500sq m replaced the old Myrtle Walk centre. It includes 10 residential units and an upgraded library facility.

Stores include Co-operative Foods, NatWest, Greggs, Timpson, Superdrug, Boots and Betfred, with more to follow.

Paul Lancaster, managing director at developer 4Urban, says: “We are delighted that we’ve been able to deliver on this project. We are all local people, we have a high level of expertise in retail, and it was something we felt we really

wanted to deliver on. It was in nobody’s interest to see the scheme fall into decline, so from our point of view we are extremely pleased to deliver what we said we would.

“Before, there was the main mall leading down towards the shopping centre, and the secondary mall too. It never really worked, because people didn’t go to the second mall. It didn’t do the town any favours.

We have taken the roof off to drive the mall straight through, allowing people to circulate through the town better. Rather than having a mall that turns its back on the town centre, we have returned it to be part of the street scene.”

continued over page

➔

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Victoria Mills This completed development, set against the stunning backdrop of Shipley Glen, highlights the quality of life available in Bradford.

Victoria Mills is a unique residential scheme on a 2.2-hectare canalside site featuring both redeveloped Victorian buildings and stylish modern architecture.

Developer Newmason and others involved with the project, are rightly

28

Bradford spring 2010

proud of what has been created, as managing director Andrew Mason explains: â&#x20AC;&#x153;We are delighted with Victoria Mills. Everybody involved with this project has taken some ownership of what we have created, down to the person that designed the handrail. We have created something we are proud of. â&#x20AC;&#x153;These mills will create a living museum, so people in the future

can see what fantastic architects there were in times gone by. We are giving these buildings a new life for another 100 years, and hopefully in another 100 years someone else will redevelop them again. We are stewards of this built environment.

It is up to us to protect it and pass it to the next generation, and I think that is what we have done here.â&#x20AC;?

Projects

Building Schools for the Future Bradford’s three-phase £400 million Building Schools for the Future (BSF) programme is well under way. September 2008 saw the opening of three phase one schools: Buttershaw School; Titus Salt School; and Tong High School, and progress has been made with the delivery of the schools to be created in phase two.

This phase will see new secondary special schools being co-located at Grange Technology College, Beckfoot School, Hanson and Greenhead School, as well as the co-location of three new primary special schools on the sites of Delius at Bradford Moor and Lapage, Chellow at Heaton and Phoenix at the newly created Guardhouse in Keighley, which is also to get a newly built primary school.

Funding has been agreed for the £230 million phase two programme of work. The deal was reached by Costain, the consortium delivering Bradford’s new schools, in August 2009, and the new schools are set to be ready for use by 2011.

Barry Grayburn, BSF project director, is positive about the impact the programme’s continued progression is to have: “BSF represents a long-term investment, and there are two sides to it. There is the regeneration of the areas in question, with older schools being replaced by buildings of modern design, and the creation of better facilities such as playing fields, which comes with the opportunity for the community to use them too. It also creates a sense of pride among the students and because of that people end up with higher attainment, and it leads to people doing better in life, as they can have greater expectations. In better spaces our students are better able to learn.” ❖

spring 2010 Bradford 29

The heart of global digital TV is in Bradford Pace is a Bradford business and we’re very proud of that fact. n 1982, when the world was getting excited about new technologies that promised to revolutionise our lives, a small business called Pace was formed. 28 years later Pace is a world-leading global digital TV technology company. Starting off manufacturing modems, after five years we moved into television and began developing the analogue set-top boxes that paved the way for the first payTV services around the world. Then, in 1995, we moved into digital TV and have never looked back.

Pace develops the technology, products and services for digital TV providers that allow them to deliver payTV programmes. We have more customers, including the likes of Sky, BT, CANAL+ (France) and Comcast (USA), in more countries than any of our competitors. In 2009 we shipped more than 17 million set-top boxes to over 20 countries, and we are now the world’s number two payTV set-top box company.

Our world-class team of engineers leads the way in the digital TV evolution and pushes the boundaries in energy efficiency and lowering the environmental impact of the industry. Thanks to our unrivalled expertise, we are seen as being at 'the heart of digital TV'.

We’ve gone from a small electronics business to a FTSE 250 company which continually outperforms expectations; we employ over 1,000 people in Saltaire, the US, France, India, Hong Kong; and in 2008 we were recognised with a Queen's Award for International Trade, and in 2009 with one for Innovation.

Much of this success is down to where we are from. We are proud to be born and bred in Bradford.

We don't think of where we come from simply as our roots. Rather, we see Bradford, its people and its unique outlook on life, as our backbone. And we hope that you see our success as an inspiration, as a symbol of optimism, and an example of what can be achieved in our corner of Yorkshire.

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Filtronic For over three decades Shipley-based Filtronic has been one of the leading suppliers of microwave components and electronic subsystems to the UK defence industry.

The company has become a world leader in the design and manufacture of products and subsystems used in radar, together with electronic support measures and electronic counter measures systems, which protect modern military platforms from hostile threats.

During 2008, Filtronic sold its UK and Australian defence electronics business to Teledyne for £13 million, which means the company is now focused purely on mobile telecommunications.

Teledyne has retained the Bradford operation, while Filtronic is finding peacetime applications for the expertise developed for its defence clients. It has just signed a contract to manufacture microwave modules, which are key elements of the company’s electronically scanned radars, for SELEX, a leading company in the airborne electronics sector.

Right: Dalton mills The redeveloped mills in Keighley offer prime workshop/office space.

FAR Right: aDi Lord Mandelson opening the ADI’s new offices.

32

Bradford spring 2010

opportunities happen when people are laid off, like when Thorn EMI closed down. You can trace a lot of businesses back to Thorn EMI and Pace,” says Bob Gomersall, founder and chair of BTL, an on-screen learning provider that employs 120 people, and chairman of the Advanced Digital Institute (ADI), which supports technology companies.

Pace, Europe’s largest manufacturer of satellite receivers and digital decoders, employs 450 staff, and was set up with help from David Hood and Barry Rubery, who graduated from the Thomson R&D team. Pace recently became the world’s third largest manufacturer of settop boxes when it bought for £83 million the division of Phillips that makes these devices.

Former Thorn staff also set up Eldon Technology, which became a world leader in the design of television sets before it was bought out by EchoStar Communications Corporation in the late 1990s. Bradford is now home to the Colorado-based company’s European headquarters.

Earlier, professor David Rhodes, from the University of Leeds, set up Filtronic – a market leader in mobile telephone and defence technology and employs 226 staff.

Importantly, Bradford remains home to the headquarters for many of these companies, ensuring the retention of high-value design and marketing functions in the area.

Many of these firms are based not in the city itself but in nearby Airedale. Gomersall explains

the valley’s appeal. “It’s a pleasant region and quality of life is quite important,” he says. “These businesses don’t need to be in the centre of town at all, so tend to be located in picturesque places outside of Bradford.”

Sandy Needham, chief executive of Bradford Chamber of Commerce, highlights another of the valley’s selling points. “You get good-quality accommodation at reasonable cost,” she says.

John Eaglesham, chief executive officer of the ADI, says the valley, while better known for its links with the Brontë sisters, contains one of the world’s biggest concentrations of TV engineers. In 2006, Airedale’s digital sector businesses turned over a combined £1 billion.

And the sector is continuing to grow as the big established firms have spawned a host of smaller digital businesses.

“There are a lot of start-ups that have created an ecosystem of digital companies,” says Helen Kettleborough, director of corporate communication at Pace.

These include Red Embedded Design set up by former Pace employees and based in Bradford city centre, which has become a leading UK provider of embedded video technology for videophone and mobile devices.

“That is a success story that has come about as a result of Pace and there are a number of other companies that have arisen like that,” says Eaglesham.

But it is not just down to fate that Bradford has emerged as a key location for one of the UK’s main growth industries. Local and regional agencies have worked hard to build on the foundations laid down by private businesses.

Digital is one of the five key industrial sectors identified by regional development agency Yorkshire Forward. With Venture Capital (Bradford), the agency has refurbished Listerhills Science Park, beside the university’s main campus, for digital business.

“Yorkshire Forward has always been very supportive,” says Kettleborough, “They have done a very good job at packaging up the area as a good place for technological companies.”

The ADI is a prime example of the way local and regional agencies are actively working to develop its digital sector. The institute, based in Bingley, has received £2 million worth of support from Yorkshire Forward and is believed to be the UK’s first independent digital research

business

People like the quality of life in the area. If they can get a job of the right calibre they will stay here, which means we benefit by, getting good applicants for, any vacancies, and development organisation dedicated to helping companies get the most out of innovative product ideas.

The four universities located within fifteen miles of Bradford city centre, the University of Bradford, Leeds Metropolitan, the University of Leeds and the University of Huddersfield have also played a major role in the digital sector’s development.

The University of Bradford’s Wireless Technologies Centre for Industrial Collaboration provides access to worldleading experts and cutting-edge laboratories.

Recently, the university announced it was to host the Yorkshire and Humber Skillset Media Academy, working with the industry to help students exploit new technologies in television and interactive media.

Yorkshire’s higher education institutions

consistently turn out more graduates than the region’s economy is able to absorb, providing a plentiful pool of highly skilled labour for knowledge-hungry digital firms.

Gomersall says: “People like the quality of life in the area. If they can get a job of the right calibre they will stay here, which means we benefit by getting good applicants.”

Kettleborough agrees: “We have looked in the past at setting up a support office in the M4 corridor where a lot of tech companies are based, but it’s very competitive for people. Here you get very good people.”

In addition, she says, the area’s wellestablished cluster of IT-related businesses makes it easier for firms to attract potential employees who know there are other job opportunities in the area. “It makes the decision to move here a bit easier,” she says.

Neil Gaydon, chief executive officer of Pace, agrees: “We do business and have people all around the world, but it is from this hub that we draw our drive.” ❖

Taking healthcare into homes Mobile technology is bringing healthcare into people’s homes in a move to better meet the needs of an ageing population.

Recently, the ADI started a £1.5 million research project, with funding from the UK Technology Strategy Board’s Assisted Living Innovation Platform programme.

The project is designed to develop a telehealth consultation system, enabling patients to communicate directly with their doctor from home, reducing the number of visits to hospitals and providing patients with a more convenient service.

The interactive consultation system uses video-telephone technology via cameras with zoom and pan controls. Connection to a streaming video server provides video information clips to patients.

It is being developed with companies including Red Embedded Design. The system will be trialled by the Airedale NHS Trust, before being rolled out across the NHS and elsewhere.

John Eaglesham, chief executive officer of the Advanced Digital Institute, said: “This project will change the way patients receive care in the home while also providing numerous economic and social benefits.”

With the over-65 population set to increase from 9.6 million today to 13 million within the next 20 years, there is little doubt that meeting the health needs of older people is set to be a growth market.

spring 2010

Bradford 33

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heg^c\ '%&% Bradford *,

The idea is to build new relationships with business and to develop training that meets business needs.

It involves changing culture

36

Bradford spring 2010

more responsive to business needs.”

The idea is to make access to Bradford’s universities and colleges easier for businesses and to make it easier for the academic world to support businesses.

“It is a government priority to gear universities up to meet business needs and, in Bradford, we want to help the local economy to diversify,” Moran explains.

The university also helps small and

medium-sized companies (SMEs) in need of research and development facilities. It houses three of the 13 Centres for Industrial Collaboration (CICs) set up by regional development agency Yorkshire Forward.

Polymer CIC is one such centre. It has been very successful, helping companies to exploit the potential of polymer research.

“In the current economic climate, we have got to improve the skills for the workforce, and

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heg^c\ '%&% Bradford *.

The idea behind The Store. was to help people who want to set up in the retail. sector get a start and. to provide the necessary skills to help them become a viable business

SUPER COLLEGE: The new Leeds City College Keighley Campus.

The store: The retail incubator, financed by LEGI funding, has been a great success. The building has space for nine retailers.

38

Bradford spring 2010

education facilities. This link allows students to consider the realities of remaining in the area to work or start their own business.

In the wider district, several colleges have merged to improve what they can offer to students and to the business community.

Keighley and Park Lane colleges merged in 2007 and joined others to form Leeds City College. Keighley is already benefiting from a £35 million new campus. “The new building is a major development for the town,” Andy Allison, director of estates at Leeds City College explains. “It provides a leading-edge FE facility which is very accessible – right next to the station.”

The college merger has already had a major impact on the community. “There is a real buzz about the place,” Allison says.

The college now has 60,000 students and strengthening links with employers is one of its key priorities. “We are a leading provider of programmes to meet the requirements of employers. In the current climate, there is a particularly strong demand for our services,” David Fell, deputy principal at the Park Lane Campus, says.

Although employers may not be recruiting in force at present, they do want more flexibility in their workforce, and the college can help improve skills, he points out.

The college is also helping some of the casualities of the recession. “We help prepare people for the job market if they are being made redundant. We have another project for the long-term unemployed, aiding people who have been out of work for six months,” Fell explains.

In all, Leeds City College caters for 12,000 learners from companies. It is a main provider

of Train to Gain projects for Yorkshire and Humberside, a government programme to assist companies of all types and all sizes to improve employee skills and business performance, and also runs foundation and degree courses.

The college also provides training under the Local Enterprise Growth Initiative (LEGI), which aims to increase entrepreneurial activity among the population in deprived local areas, and to reduce the failure rate of businesses in these areas that are owned by local people.

Courses are customised for the employer and can be a combination of online and distance learning and are directly related to bottom line performance.

One example is the work the college has done with the retail sector. Fell explains: “When the merger took place, we sat down with local employers including the town centre retail association. Asda was coming into the town and would be providing jobs. So we set up a retail academy to help provide the right skills.”

The college used LEGI funding to open a retail incubator, The Store, in Keighley. There are nine fledgling retailers behind a large shop front. They are given support with business planning and testing the trading environment.

It has been very successful, Fell says. “The idea was to help people to set up in business to get a start and provide the necessary skills to help them become viable. It is a similar concept to one in Leeds that has spawned 60 businesses in the last 18 months. We are lucky in Keighley, the services are joined up,” Rachel Rickards, retail manager of The Store, adds: “Small traders need support, and we are trying to offer the best possible help and advice.” ❖

Work with the best. liverpool one, liverpool

vulcan houSe, Sheffield

tate Modern 2, london

univerSity of the artS, london

exchange court developMent, Bradford

SpinningfieldS, MancheSter

Copyright (Š) John Sturrock

Slough BuS Station, Slough

Drivers Jonas Deloitte teams are working on some of the biggest schemes in the UK. For more information call Peter Wilkinson on +44 (0)161 247 7301 or email pwilkinson@djdeloitte.co.uk

www.djdeloitte.co.uk Š 2010 Deloitte LLP (trading as Drivers Jonas Deloitte). All rights reserved.

luMiere, leedS

Old becomes new: Some of Bradfordâ&#x20AC;&#x2122;s old landmark buildings have been given a new lease of life by developers. main pic: Victoria Mills. below from left: Victoria Mills, Titus Salt School, Lister Mills, Great Victoria Hotel.

40

Bradford spring 2010

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heg^c\ '%&% Bradford +(

Keeping the spotlight on Bradford We work hard to forge connections that benefit Bradford business, culture and community.

We're hosting a series of launch events for this Magazine with Bradford Council across our offices worldwide.

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these sustainable buildings play in Bradford’s ability to attract future businesses. Developing buildings in a sustainable way can and does help attract further investment in Bradford. In many respects, the city is merely at the start of its regeneration so can provide an ethically sound context for future development activity and end-user requirements.

Mason adds: “Given the growing corporate social responsibility agenda, employers in the

future will be governed by principles aligned to factors like environmental impact and the idea that Bradford’s new and future buildings are sensitive to such matters will position the district extremely well.

“By marrying sustainability with good design, new schemes can set an essential quality benchmark for the city’s reputation, credence and desirability.” ❖

Case study 1

By marrying sustainability with good design, new schemes can set an essential quality benchmark for the city’s reputation, credence and desirability

Hallmark Occupying a landmark building, greetings card manufacturer Hallmark was always going to face challenges upgrading its UK headquarters. In 2001, the company embarked on a refurbishment of the building in Bingley Road, Heaton.

Built in 1936 the colonnaded building was commandeered by the government during the Second World War. It was not privately occupied until 1948 when Hallmark bought it after taking over greetings card company, WN Sharpe.

Given the building’s age, Ian Broadbent, director of Hallmark’s group property services, points out “it’s not the most environmentally friendly of buildings”. Although the refurbishment was carried out just before the major groundswell in the sustainability movement, Hallmark was forward thinking in making small but significant changes.

“A lot of things we did in the fitout are still going strong today. For instance, we spent a lot of money on furniture to make sure it was well designed and would last for 10-15

years,” says Broadbent.

Hallmark has been recognised for using 100% renewable electricity at its offices, while Broadbent says: “We have carried out feasibility studies for solar panels and have also looked at wind turbines, but the payback is still too long.”

In June, the company opened a £12 million warehouse in Bradford, which is also credited for its environmental improvements.

For Hallmark, being sustainable goes far beyond its headquarters.

Consolidating its businesses from other parts of the country into Bradford means less traffic on the roads. “We did this because of cost benefit and for environmental reasons,” says Broadbent, who adds that the company was very keen to work with the city “to reduce the impact of all the other vehicles we would put in the city.”

Plans include putting in place a transport plan and organising a car-share scheme.

Sustainability is crucial in how and where the company sources materials for its products.

Broadbent says: “From Hallmark’s point of view, if we didn’t have sustainable environmental targets, our customers like Marks & Spencer and Tesco just would not work with us. Being sustainable is an important part of what we do with them.”

Case study 2

sustainability

NG Bailey “There is an opportunity for Bradford to lead in sustainability because the city centre will experience a lot of building over the next 10 years and now it has the chance to build green – the university has already set itself the goal of being an eco university,” says Cal Bailey, marketing and sustainability director at NG Bailey, the UK’s largest building services provider.

Sustainability is an integral part of NG Bailey’s buildings. In 2007 their first ‘green’ report focused on its approach to social, economic and environmental sustainability. It showed “energy consumption and environmental impact, training and development and health and safety are at the fore.”

When asked if people are still interested in sustainable buildings in a recession, Bailey says: “Absolutely – and it is because cutting carbon is cutting cost. This is particularly important given the expectations that energy prices will continue to rise.

“The recession has got people asking how long will it take to get payback from sustainable initiatives. But people are still interested – there’s a dip in the market as a whole but the demand for sustainability is still there – green issues are now on every agenda and that wasn’t the case five years ago. More and more it is one of the first things we are asked about. People really are looking to the future and the long-term future.”

spring 2010

Bradford 43

Points of View

Your location can have a significant impact on your opinion, so we decided to Alex Aspinall spoke to some of the city’s influential characters to find out if the

Andrew Mason

managing director of Newmason Properties: “There’s been a bittersweet element to the credit crunch with Bradford. There is a feeling that we should have been further down the road with our developments but there were many changes within the council. But we now have some very good, very able leaders in the council that will build steadily as we move away from the recession. We now have the right team in place, and we are getting more support from organisations like Yorkshire Forward. We should all be cautiously optimistic looking forward.

“It is not a false dawn. The whole regeneration industry is pretty much in its infancy, and as we are late to the table, we should be learning from mistakes made elsewhere, and I think this is already happening.

“There is now more of a willingness to cooperate. We have loads of people, from bankers to asset managers that are all interested in the city’s development. And there is a willingness to help each other. We have to create meaningful partnerships. We need new scenarios to help bring developments forward, but I think the good times are on their way back.”

"

Lots of people, from bankers to asset managers, are interested in the city’s development.

And there is a willingness to help each other

"

44

Bradford spring 2010

Asghar Ali,

owner of Bradford-based Smart Moves property group: “The recession didn’t perhaps affect the city as much as some other places. Things can only get better. I personally haven’t felt it in my businesses. Bradford is slightly detached from other cities, establishing its own base. I am very positive about the city.

“There is a young population here and you can always make positive changes if this is the case. The cultural renaissance plays a part in this too. You have to look at the young, diverse population and bring it all together and encourage that aspect of things. It is a longterm strategy but we can try and put a positive aspect here by investing in the city and seeing the potential.

“The city is at a crossroads right now, and a lot depends on the decisions being made by the people in power. We need to acknowledge how different Bradford is from other cities.

We cannot have a standardised city centre. We need to look at the fabric of the city, how it has developed over the years.”

"

We need to acknowledge how different Bradford is from other cities.

We can’t have a standardised city. We need to look at the city, and how it has developed

"

interviews

find what local people make of Bradford and its regeneration plans. proposed plans match up with their hopes and expectations

Steve Abbott

Neil Gaydon

chair of Bradford City of Film:

CEO of Pace:

“Ever since the National Media Museum has been there Bradford has been very relevant culturally. The problem has been that the city has not necessarily spoken up for itself, and that it has been living in the shadow of Leeds.

“Since the museum opened and the film festivals took root Bradford has had international significance, and in many ways it is why we won the UNESCO bid.

We just need to shout about these things a little bit more. The Salts Mill conversion also put us on a different level, long before the UNESCO recognition.

“There is no question of what made Bradford so important during the industrial revolution, and that this power base went in to decline, and I suppose that any city needs to have something to pick up the slack. I think in the last generation the cultural offer in Bradford has naturally picked this up, and it has an impact on the tourism and leisure sector, which has become more important.

“We have something to sell; we are world-class in this area. We have a great opportunity, and I am very optimistic about it.”

"

Since the National Media Museum opened and the film festivals took root Bradford has had international significance.

We need to shout about it a bit more

"

“Pace was founded in Bradford over 25 years ago and we’re immensely proud of our heritage. We have made a major investment in developing fantastic headquarters in Salts Mill where over 450 of our staff are based, including almost all our senior management and a world-class engineering team. We have grown from a start-up to a respected FTSE250 business which made over £1 billion in revenues last year. Our Bradford location, along with our highlyskilled and hard-working employees, has been crucial to our success.

“There’s a tremendous amount of talent in the region, particularly in the technology sector.

Traditionally there has been a lot of engineering in the area and companies like Pace have capitalised on this to create and grow successful digital companies.

In addition to local talent, Pace’s global leadership position means we’re able to attract the best people from around the world to work here.

“Bradford has a large local economy and an enviable infrastructure. We have a proud industrial history here and there’s a real spirit of entrepreneurship in the city. I’d like to see us continue to build on this to create a regional and national powerhouse based upon our digital expertise. I’d be delighted if other local people and companies could be inspired by what Pace has achieved.”

"

Bradford has a large local economy and an enviable infrastructure.

We have a proud industrial history here and there’s a real spirit of entrepreneurship in the city

"

spring 2010

Bradford 45

Contacts

❖ Invest in Bradford 01274 437727 www.investinbradford.com ❖ Bradford Council 01274 431000 www.bradford.gov.uk ❖ Bradford Chamber 01274 772777 www.bradfordchamber.co.uk ❖ Bradford Property Forum 01274 230057 www.bradfordpropertyforum.co.uk ❖ Bradford Professionals Network 01274 693622 ❖ Bradford Financial Services Initiative 01274 404050 www.bradfordfsi.com ❖ Financial Leeds 0113 389 9340 www.financialleeds.com ❖ Leeds City Region www.leedscityregion.gov.uk ❖ University of Bradford 01274 232323 www.brad.ac.uk ❖ Bradford School of Management 01274 234393 www.brad.ac.uk/management ❖ Bradford College 01274 433004 www.bradfordcollege.ac.uk ❖ Bradford City of Film 01274 288 900 www.bradford-city-of-film.com ❖ Bradford Tourism 01274 433678 www.visitbradford.com ❖ National Media Museum 0870 70 10 200 www.nationalmediamuseum.org.uk

46

Bradford spring 2010

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