What is Web Scraping Used for? Web Scraping is used for several purposes by several companies. By extracting information from different websites, one can make sense of the market data that is in demand, everywhere.
Here are some of the most popular reasons why web scraping is leveraged: 1. Lead Generation Web scraping has been instrumental in a lead generation of several networking companies, generating leads and contacts for business in a liberal manner. Gather contacts, email ids, and other details. 2. Reputation and Brand Monitoring One can boost brand intelligence by several notches and even get a clear idea about brand perceptions in specific demographics. This service helps in understanding how customers feel about products or services. 3. Gathering Data for Machine Learning Since machine learning requires a huge amount of data for different purposes, web scraping processes can be used to derive informational data that can benefit its progress. 4. Competitor Analysis Data scraping processes help companies to extract competitor data and derive perception analysis of brands effectively in a structured format that benefits company decision-makers to peruse the data quicker than ever! 5. Financial Data Analysis Financial data can be rendered in a systematic and usable format too so that analysts can utilize the scraped data for profit generation investments.