Kids fashion comes of age

IT’S FOR THE CHILDREN

BY MARGO ROBERTS

Covering every type of fashion, for May, we shift gears by introducing G-Star RAW’s Spring 2020 KidsWear line.

The company’s first collections of this type were launched in July 2019 and followed with two collections released in a given year.

Inspired by the G-Star Raw brand, KidsWear follows the typical look of adult fashion with its children’s wear brand aimed at girls and boys aged three to 16.

G-Star, an innovative denim brand— established in 1989—quickly became a leader in the denim industry for adults, with a significant move to influence children’s clothing.

G-Star introduced wearable and desirable raw denim products to a market populated with heavily treated and stonewashed garments. Later that same year, chief designer Pierre Morisset disrupted the denim world with his invention of 3D Denim. 3D Denim is a method of jean construction, never seen before. Unlike traditional patternmaking, which approaches the garment as a flat object, 3D Denim sculpts around the body’s form, using additional leg panels and darts, with baked and laundered finishing treatments. 3D Denim creates a fit and silhouette unique to G-Star.

With summer coming, and more time to do online shopping, parents will have an opportunity to share with their kids, styles for the upcoming season.

To see more or shop, visit cutt.ly/ Gstar or cutt.ly/Gstarkids.

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