Kansas City Magazine Media Kit 2021

2021 MEDIA KIT

05.2020 W H AT ’ S N E X T ?

Tailgate Parties

MAPPED!

09.2020 C H I E F S FA N G U I D E

+

Tiger Queen of Kansas

PAGE 54

Hotdish is Hot

Birth of an Icon:

What Will It Take for the

PATRICK MAHOMES

CHIEFS TO REPEAT?

A Bandwagon-Busting

CHIEFS HISTORY QUIZ

BLESSED FAITHFUL BE THE

Y O U R U LT I M AT E 2 0 2 0 C H I E F S F A N G U I D E

Hi, we’re Kansas City magazine.

PAGE 70

Touring KC Via the Net PAGE 28

Kansas City is the region’s oldest, largest and fastest-growing magazine— and the only one to be nationally recognized for excellence.

What post-pandemic life looks like according to local and national experts PAGE 40

Our business model is simple: Attract high-value readers. Connect our audience to our advertisers. Help our partners build their business.

Celebs Shop Luxury Vintage Clothes in KC / Chefs Share Kitchen Hacks

06.2020

16

D AY T R I P S

10.2020

Day Trips 6 THINGS T D THIS FALL

Here’s how we can help you.

FA L L F U N G U I D E

Ha Ha Tonka State Park PAGE 58

Fun & Safe Activitie s in Kansas City PAGE 46

ENGAGED READERS

ENGAGED

No other medium delivers KC’s educated, active and affluent adults like Kansas City magazine.

DONUTS & CIDER FROM LOUISBURG CIDER MILL

HOW LONG CAN LOCAL MALLS SURVIVE? THE YEAR IN LOCAL BEER P A G E 8 8

PAGE 68

07.2020 THE BEEF ISSUE

+

Widow Von’Du’s Rise to Drag Stardom

DEMOGRAPHICS

Fast Food was Born in Kansas PG 96

Renaming of J.C. Nichols Fountain

88

One city’s epic LOVE AFFAIR with beef, from steak strips to sliders.

Local Shops PaG e 54

PINK ANTLERS AT PARK PLACE IN LEAWOOD

E D U C AT E D

$158,623

78%

36%

FEMALE

MALE

Average household income

Completed college

57%

74%

$423,000

29%

AGES 25–54

AGES 35–65

73%

Purchase products from ads seen in the magazine

PG 38

SHOP S H O P SMALL SMALL

SHOP SMALL

Rare and Uncut

/ C H A RC U T E R I E B OA R D P R O T I P S

11.2020

PG 20

PG 24

AFFLUENT

64%

PG 54

E X P LO S I O N I N H O M E B I R T H S

62%

Keep the magazine for one month or longer

Choose your (safe!) summer road trip adventure:

EPIC Ozark views, EXPLORING a prairie ghost town, a NEW fried chicken feud and the world’s BEST zoo

Average home value

Completed post graduate studies

72 minutes Our readers spend 72 minutes or more with each issue

#1

LARGEST AND FASTEST GROWING MAGAZINE

$158K 15

AVERAGE INCOME

Why Kansas City magazine

YEARS IN KANSAS CITY A N D T H E O N LY M A G A Z I N E

LARGEST AND FASTEST GROWING MAGAZINE. Kansas City has more paid subscribers than any other magazine in the region. Our paid readership more than doubled in 2020.

IDEAL AUDIENCE.

ESTABLISHED.

Kansas City magazine readers are engaged, affluent and educated. Our readers have an average household income of $158,623 and 78% have completed college. Research shows paid subscribers are much more engaged than direct mail recipients.

Kansas City is the oldest magazine in KC, founded in 2005 as 435 South Magazine. We’re a locally owned company that has navigated two economic downturns. We’re deeply invested in this city and know how to help you thrive in any environment.

NATIONALLY RECOGNIZED.

Kansas City is the only magazine in the city to be awarded a national prize for excellence by the City and Regional Magazine Association, an alliance representing top titles like Texas Monthly, New York and St. Louis Magazine.

TRUSTED. Kansas City is the only magazine in the city adhering to the strict professional standards for ethics established by the CRMA. Readers know they can trust our balanced reporting and editorial independence.

N A T I O N A L LY R E C O G N I Z E D FOR EXCELLENCE

2x

DOUBLE THE SOCIAL MEDIA FOLLOWING OF NEAREST COMPETITOR

DISTRIBUTION CHANNELS:

Our Footprint...

Engaging KC across all platforms

56%

PA I D C I R C U L AT I O N

• Mailed copies including paid subscribers and direct request copies • In-room copies at the city’s premier hotels (Intercontinental, Raphael, Marriott, Sheraton, DoubleTree) • Newsstand copies (Hen House, Hy-Vee, Natural Grocers, Price Chopper, Sprouts, Sun Fresh, Whole Foods Market, Costco, CVS, Barnes & Noble, Target, Walgreens, KC International Airport) • Medical and professional office distribution

MAGAZINES

112,500

*

Kansas City magazine readers

25,000 copies based upon a 4.5 pass around rate. Circulation Verification Council audit to guarantee advertisers reach their target audience.

DIGITAL PLATFORM

SOCIAL MEDIA

E-NEWSLETTER

EVENTS

Kansas City magazine’s digital presence includes a robust and responsive website, social media and weekly e-newsletters.

Combining Instagram and Facebook our social reach totals an audience of more than

Kansas City magazine delivers weekly email offers and event content to more than

Top Doctors

KANSASCITYMAG.COM

355,000+ Average monthly unique page views

1.44 MIN. Average time on site

*CVC Audit Fall 2019 **Google Analytics, 2019

*

65,000+

43,000+ opt-in subscribers

Faces of Kansas City

Content In every issue, Kansas City magazine writers and editors deliver compelling content that is designed to bring something new to the reader in every single issue. Distinct sections offer our advertisers an opportunity to be placed in or opposite of these content sections.

FEATURES

THE LOOP

THE BEAT

SWAY

TASTE

An in-depth look at the people and trends shaping the city

The essential resource for current events, politics and how the city works

The very best things to do this month

Curating a beautiful life in fashion and home design

The ultimate resource guide for food lovers who eat and drink in Kansas City

2021 Editorial Calendar

Jan

Feb

Mar

Apr

May

Jun

Feature

Feature

Feature

Feature

Feature

Feature

TOP DOCTORS Ad Section

Doctor Profiles

COOLEST HOMES IN KC Ad Sections

Summer Camp Guide Sleep Guide

TACO TOWN Ad Sections

Guide to Outdoor Living Beauty Guide

BAR GUIDE

INSIDER’S GUIDE TO THE OZARKS

SUMMER GUIDE

Ad Sections

Event

Ask the Expert Excellence in Nursing

Senior Living Summer’s Best Bets

Ad Section

KC’S Top Realtors Top Realtor Cocktail Event (Date TBD)

Ad Sections

Ad Close: 12/1/20

Ad Close: 1/2

Ad Close: 2/1

Ad Close: 2/26

Ad Close: 3/26

Ad Close: 4/26

Art Due: 12/3/20

Art Due: 1/4

Art Due: 2/4

Art Due: 3/2

Art Due: 4/1

Art Due: 4/29

Newsstand: 12/28/20

Newsstand: 1/25

Newsstand: 3/1

Newsstand: 3/27

Newsstand: 4/26

Newsstand: 5/24

“

AWARD-WINNING JOURNALISM

Kansas City magazine has been providing us with the perfect vehicle to reach our target market for more than 13 years.

Every month, our awardwinning editors deliver a lively mix of interesting people, food, music, art, travel and trends. Here is a sneak peek at what’s coming in 2021.

”

KRISTIN MALFER, MALFER & ASSOCIATES

Jul

Aug

Sep

Oct

Nov

Dec

Feature

Feature

Feature

Feature

Feature

Feature

Ad Sections

Ad Section

Ad Sections

Ad Sections

Ad Sections

Ad Sections

CRAFTED IN KC Dentist Profiles

BEST OF KC FACES of Kansas City Best of KC Event

FALL FUN Private School Guide Luxury Apartments & Condos

BEST BBQ Ask the Expert Private School Open House Directory

BIG IDEAS Give KC Holiday Gift Guide, Part 1

BEST RESTAURANTS Holiday Gift Guide, Part 2 Guide to Aging Well

FACES of KC Cocktail Party Ad Close: 6/1

Ad Close: 7/5

Ad Close: 8/2

Ad Close: 8/30

Ad Close: 9/30

Ad Close: 10/25

Art Due: 6/3

Art Due: 7/8

Art Due: 8/5

Art Due: 9/1

Art Due: 10/1

Art Due: 10/30

Newsstand: 6/28

Newsstand: 7/26

Newsstand: 8/30

Newsstand: 9/27

Newsstand: 10/25

Newsstand: 11/25

PRINT SPECS For current rates call 913-469-6700 or email ads@kansascitymag.com

AD OPTIONS & SPECS

FULL PAGE Bleed: 8.625" x 11.125" Trim: 8.375" x 10.875" Live Area: 7.375" x 9.875"

2 PAGE SPREAD Bleed: 17" x 11.125" Trim: 16.75" x 10.875" Live Area: 15.75" X 9.875"

1/2 VERTICAL 3.5" X 9.875"

1/2 HORIZONTAL 7.125" X 4.75"

2/3 VERTICAL 4.75" X 9.875"

1/3 SQUARE 4.75" X 4.75"

AD SUBMISSIONS

Ads should be submitted in PDF format for print. PDF’s must be high-resolution. Fonts must be embedded on all PDF files. Digital ads should be submitted in .jpeg or .png format only, no PDF.

1/3 VERTICAL 2.25" X 9.875"

KANSASCITYMAG.COM

355,000+ Average monthly unique page views

Digital Opportunities

1.44 MIN.

Reach hundreds of thousands of Kansas Citians via our website, social media and e-newsletters. Whether it is native advertising, digital display ads or directory listings, we can deliver your message to our vast audience.

43,000

Average time on site

E-newsletter subscribers

Digital 5 Unique Ways to Deliver Your Message

Newsletters DEDICATED EMAIL (SPONSORED CONTENT)

• 6 00 x 1200 pixels • 43,000 subscribers TWO E-NEWSLETTER OPTIONS

ish: Eating and drinking well in Kansas City D • Sent weekly on Tuesdays The Loop: It’s where locals become insiders • Sent weekly on Thursdays

Display on website Digital campaigns are sold on a flat fee, monthly basis.

BANNER ADVERTISEMENT

SPECS

Sponsored Content

Leaderboard 728 x 90 Half Page 300 x 600 Medium Rectangle 300 x 250 3D Rotating Cube 300 x 250 • up to 6 images plus caption and logo

PROMOTIONAL ELEMENTS

SUPPORTED AD TYPES

Ask your rep for custom content creation options and pricing

• S tatic Ads: JPG, PNG • Animated Ads: GIF

•

• •

rticle featured for one month A on home page of kansascitymag.com Fixed homepage position 3 images plus 1,000 words, run of site

RESOLUTION

72 dpi, Max File Size 40KB for Static | 1MB for GIF

Social Media Marketing SOCIAL MEDIA

Premium Fixed Positions Based upon availability

• • •

ne or more posts boosted to social media O Facebook post, image plus 5 to 18 words Instagram story, up to 6 images plus 5 to 18 words

HOMEPAGE TAKEOVER HOMEPAGE ROAD BLOCK ROAD BLOCK POP-UP (HOMEPAGE) PREMIUM FIXED BANNER THREAD PREMIUM FIXED BUNDLE

Directory Listing SPONSORED DIRECTORY OPTIONS

• B asic enhancement • Premium enhancement

Please inquire for digital rates

DIGITAL SPECS Submit ads to: ads@kansascitymag. com. Please clearly mark your file with the advertiser’s name (not the designer’s name, design studio, or advertising agency name). Also, please indicate the month the ad is to run.

For a full list of advertising specifications, terms and additional fees, please visit kansascitymag.com/advertise.

Display

Premium Fixed Positions

Runs for 30 days on kansascitymag.com

THIRD PARTY AD TAGS ACCEPTED

ONE WEEK

HOMEPAGE TAKEOVER Fixed homepage position HOMEPAGE ROAD BLOCK Block out other advertisers on homepage ROAD BLOCK Block out other advertisers on any page LEADERBOARD

HALF PAGE

MEDIUM RECTANGLE

3D ROTATING CUBE

DIMENSIONS: 728x90

DIMENSIONS: 300x600

DIMENSIONS: 300x250

DIMENSIONS: 300x250

FILE SIZE: 40K max

FILE SIZE: 50K max

FILE SIZE: 40K max

FILE TYPE: jpg, gif, png, HTML5, JavaScript, and most third-party ad tags accepted

FILE TYPE: jpg, gif, png, HTML5, JavaScript, and most third-party ad tags accepted

FILE TYPE: jpg, gif, png, HTML5, JavaScript, and most third-party ad tags accepted

IMAGES: up to 6 images cropped to square

PREMIUM FIXED BANNER THREAD Fixed Leaderboard threaded throughout site

LINK: URL for the banner destination

LINK: URL for the banner destination

LINK: URL for the banner destination

FILE TYPE: jpg, gif, png, HTML5, JavaScript, and most third-party ad tags accepted

PREMIUM FIXED BUNDLE Homepage Leaderboard + Medium Rectangle

Newsletters

LINK: URL for the banner destination

Directory Listing SPONSORED DIRECTORY OPTIONS

INTERSTITIAL BANNER

INTERSTITIAL CENTER

DIMENSIONS: 970x250 banner (top)

DIMENSIONS: 300x250 (center)

FILE SIZE: 40K max

FILE SIZE: 40K max

FILE TYPE: jpg, gif, png

FILE TYPE: jpg, gif, png

LINK: URL for the banner destination

LINK: URL for the banner destination

POP-UP (HOMEPAGE) Display ad (500 x 500 px) over browser window

OPTION 1: BASIC ENHANCEMENT

OPTION 2: PREMIUM ENHANCEMENT

DIMENSIONS:

DIMENSIONS:

900x300 banner with photo and logo

900x300 banner with photo and logo

LINK: URL for the banner destination

COPY: 40-300 word description (Events need date/time/price) LINK: URL for the banner destination

Social Media

POST TO FACEBOOK, STORY ON INSTAGRAM

ONE OR MORE POSTS BOOSTED TO SOCIAL MEDIA FACEBOOK POST: 1200 (width) x 630 (height), 5 to 18 words (preferred) INSTAGRAM STORY: 1080 (width) x 1920 (height), up to 6 images, 5 to 18 words (preferred)

1 1 7 7 5 W. 1 1 2 T H S T R E E T , S U I T E 2 0 0 | O V E R L A N D P A R K , K S 6 6 2 1 0 | P: 9 1 3 - 4 6 9 - 6 7 0 0

kansascitymag.com

11/19/2020