2021 MEDIA KIT
05.2020 W H AT ’ S N E X T ?
Tailgate Parties
MAPPED!
09.2020 C H I E F S FA N G U I D E
+
Tiger Queen of Kansas
PAGE 54
Hotdish is Hot
Birth of an Icon:
What Will It Take for the
PATRICK MAHOMES
CHIEFS TO REPEAT?
A Bandwagon-Busting
CHIEFS HISTORY QUIZ
BLESSED FAITHFUL BE THE
Y O U R U LT I M AT E 2 0 2 0 C H I E F S F A N G U I D E
Hi, we’re Kansas City magazine.
PAGE 70
Touring KC Via the Net PAGE 28
Kansas City is the region’s oldest, largest and fastest-growing magazine— and the only one to be nationally recognized for excellence.
What post-pandemic life looks like according to local and national experts PAGE 40
Our business model is simple: Attract high-value readers. Connect our audience to our advertisers. Help our partners build their business.
Celebs Shop Luxury Vintage Clothes in KC / Chefs Share Kitchen Hacks
06.2020
16
D AY T R I P S
10.2020
Day Trips 6 THINGS T D THIS FALL
Here’s how we can help you.
FA L L F U N G U I D E
Ha Ha Tonka State Park PAGE 58
Fun & Safe Activitie s in Kansas City PAGE 46
ENGAGED READERS
ENGAGED
No other medium delivers KC’s educated, active and affluent adults like Kansas City magazine.
DONUTS & CIDER FROM LOUISBURG CIDER MILL
HOW LONG CAN LOCAL MALLS SURVIVE? THE YEAR IN LOCAL BEER P A G E 8 8
PAGE 68
07.2020 THE BEEF ISSUE
+
Widow Von’Du’s Rise to Drag Stardom
DEMOGRAPHICS
Fast Food was Born in Kansas PG 96
Renaming of J.C. Nichols Fountain
88
One city’s epic LOVE AFFAIR with beef, from steak strips to sliders.
Local Shops PaG e 54
PINK ANTLERS AT PARK PLACE IN LEAWOOD
E D U C AT E D
$158,623
78%
36%
FEMALE
MALE
Average household income
Completed college
57%
74%
$423,000
29%
AGES 25–54
AGES 35–65
73%
Purchase products from ads seen in the magazine
PG 38
SHOP S H O P SMALL SMALL
SHOP SMALL
Rare and Uncut
/ C H A RC U T E R I E B OA R D P R O T I P S
11.2020
PG 20
PG 24
AFFLUENT
64%
PG 54
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62%
Keep the magazine for one month or longer
Choose your (safe!) summer road trip adventure:
EPIC Ozark views, EXPLORING a prairie ghost town, a NEW fried chicken feud and the world’s BEST zoo
Average home value
Completed post graduate studies
72 minutes Our readers spend 72 minutes or more with each issue
#1
LARGEST AND FASTEST GROWING MAGAZINE
$158K 15
AVERAGE INCOME
Why Kansas City magazine
YEARS IN KANSAS CITY A N D T H E O N LY M A G A Z I N E
LARGEST AND FASTEST GROWING MAGAZINE. Kansas City has more paid subscribers than any other magazine in the region. Our paid readership more than doubled in 2020.
IDEAL AUDIENCE.
ESTABLISHED.
Kansas City magazine readers are engaged, affluent and educated. Our readers have an average household income of $158,623 and 78% have completed college. Research shows paid subscribers are much more engaged than direct mail recipients.
Kansas City is the oldest magazine in KC, founded in 2005 as 435 South Magazine. We’re a locally owned company that has navigated two economic downturns. We’re deeply invested in this city and know how to help you thrive in any environment.
NATIONALLY RECOGNIZED.
Kansas City is the only magazine in the city to be awarded a national prize for excellence by the City and Regional Magazine Association, an alliance representing top titles like Texas Monthly, New York and St. Louis Magazine.
TRUSTED. Kansas City is the only magazine in the city adhering to the strict professional standards for ethics established by the CRMA. Readers know they can trust our balanced reporting and editorial independence.
N A T I O N A L LY R E C O G N I Z E D FOR EXCELLENCE
2x
DOUBLE THE SOCIAL MEDIA FOLLOWING OF NEAREST COMPETITOR
DISTRIBUTION CHANNELS:
Our Footprint... Engaging KC across all platforms
56%
PA I D C I R C U L AT I O N
• Mailed copies including paid subscribers and direct request copies • In-room copies at the city’s premier hotels (Intercontinental, Raphael, Marriott, Sheraton, DoubleTree) • Newsstand copies (Hen House, Hy-Vee, Natural Grocers, Price Chopper, Sprouts, Sun Fresh, Whole Foods Market, Costco, CVS, Barnes & Noble, Target, Walgreens, KC International Airport) • Medical and professional office distribution
MAGAZINES
112,500
*
Kansas City magazine readers
25,000 copies based upon a 4.5 pass around rate. Circulation Verification Council audit to guarantee advertisers reach their target audience.
DIGITAL PLATFORM
SOCIAL MEDIA
E-NEWSLETTER
EVENTS
Kansas City magazine’s digital presence includes a robust and responsive website, social media and weekly e-newsletters.
Combining Instagram and Facebook our social reach totals an audience of more than
Kansas City magazine delivers weekly email offers and event content to more than
Top Doctors
KANSASCITYMAG.COM
355,000+ Average monthly unique page views
1.44 MIN. Average time on site
*CVC Audit Fall 2019 **Google Analytics, 2019
*
65,000+
43,000+ opt-in subscribers
Faces of Kansas City
Content In every issue, Kansas City magazine writers and editors deliver compelling content that is designed to bring something new to the reader in every single issue. Distinct sections offer our advertisers an opportunity to be placed in or opposite of these content sections.
FEATURES
THE LOOP
THE BEAT
SWAY
TASTE
An in-depth look at the people and trends shaping the city
The essential resource for current events, politics and how the city works
The very best things to do this month
Curating a beautiful life in fashion and home design
The ultimate resource guide for food lovers who eat and drink in Kansas City
2021 Editorial Calendar
Jan
Feb
Mar
Apr
May
Jun
Feature
Feature
Feature
Feature
Feature
Feature
TOP DOCTORS Ad Section
Doctor Profiles
COOLEST HOMES IN KC Ad Sections
Summer Camp Guide Sleep Guide
TACO TOWN Ad Sections
Guide to Outdoor Living Beauty Guide
BAR GUIDE
INSIDER’S GUIDE TO THE OZARKS
SUMMER GUIDE
Ad Sections
Event
Ask the Expert Excellence in Nursing
Senior Living Summer’s Best Bets
Ad Section
KC’S Top Realtors Top Realtor Cocktail Event (Date TBD)
Ad Sections
Ad Close: 12/1/20
Ad Close: 1/2
Ad Close: 2/1
Ad Close: 2/26
Ad Close: 3/26
Ad Close: 4/26
Art Due: 12/3/20
Art Due: 1/4
Art Due: 2/4
Art Due: 3/2
Art Due: 4/1
Art Due: 4/29
Newsstand: 12/28/20
Newsstand: 1/25
Newsstand: 3/1
Newsstand: 3/27
Newsstand: 4/26
Newsstand: 5/24
“
AWARD-WINNING JOURNALISM
Kansas City magazine has been providing us with the perfect vehicle to reach our target market for more than 13 years.
Every month, our awardwinning editors deliver a lively mix of interesting people, food, music, art, travel and trends. Here is a sneak peek at what’s coming in 2021.
”
KRISTIN MALFER, MALFER & ASSOCIATES
Jul
Aug
Sep
Oct
Nov
Dec
Feature
Feature
Feature
Feature
Feature
Feature
Ad Sections
Ad Section
Ad Sections
Ad Sections
Ad Sections
Ad Sections
CRAFTED IN KC Dentist Profiles
BEST OF KC FACES of Kansas City Best of KC Event
FALL FUN Private School Guide Luxury Apartments & Condos
BEST BBQ Ask the Expert Private School Open House Directory
BIG IDEAS Give KC Holiday Gift Guide, Part 1
BEST RESTAURANTS Holiday Gift Guide, Part 2 Guide to Aging Well
FACES of KC Cocktail Party Ad Close: 6/1
Ad Close: 7/5
Ad Close: 8/2
Ad Close: 8/30
Ad Close: 9/30
Ad Close: 10/25
Art Due: 6/3
Art Due: 7/8
Art Due: 8/5
Art Due: 9/1
Art Due: 10/1
Art Due: 10/30
Newsstand: 6/28
Newsstand: 7/26
Newsstand: 8/30
Newsstand: 9/27
Newsstand: 10/25
Newsstand: 11/25
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1/2 VERTICAL 3.5" X 9.875"
1/2 HORIZONTAL 7.125" X 4.75"
2/3 VERTICAL 4.75" X 9.875"
1/3 SQUARE 4.75" X 4.75"
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Digital Opportunities
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Digital 5 Unique Ways to Deliver Your Message
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• • •
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Social Media Marketing SOCIAL MEDIA
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HOMEPAGE TAKEOVER HOMEPAGE ROAD BLOCK ROAD BLOCK POP-UP (HOMEPAGE) PREMIUM FIXED BANNER THREAD PREMIUM FIXED BUNDLE
Directory Listing SPONSORED DIRECTORY OPTIONS
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DIMENSIONS: 300x250
FILE SIZE: 40K max
FILE SIZE: 50K max
FILE SIZE: 40K max
FILE TYPE: jpg, gif, png, HTML5, JavaScript, and most third-party ad tags accepted
FILE TYPE: jpg, gif, png, HTML5, JavaScript, and most third-party ad tags accepted
FILE TYPE: jpg, gif, png, HTML5, JavaScript, and most third-party ad tags accepted
IMAGES: up to 6 images cropped to square
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Newsletters
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DIMENSIONS:
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900x300 banner with photo and logo
900x300 banner with photo and logo
LINK: URL for the banner destination
COPY: 40-300 word description (Events need date/time/price) LINK: URL for the banner destination
Social Media
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kansascitymag.com
11/19/2020