Kansas City Magazine Media Kit 2023

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The only KC magazine to be nationally recognized for excellence

2023 MEDIA KIT

Hi, we’re Kansas City magazine.

Kansas City is the region’s oldest, largest and fastest-growing magazine— and the only one to be nationally recognized for excellence.

Our business model is simple: Attract high-value readers. We connect our audience to our advertisers, help our partners build their businesses, and we can help you achieve your goals.

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This is my go to magazine for what is happening around me. I can always count on fnding a new place to go or thing to try. Our out of town guests love to look through it when they are here and always fnd something of interest. All the planning is done for me!

Our Mission

We love Kansas City like family. We know what makes it great, we know how it struggles and we know its secrets. Through great storytelling, photography and design, we help our readers celebrate our city’s triumphs, tend to its faults and revel in the things that make it unique.

LARGEST AND FASTEST GROWING MAGAZINE

AVERAGE INCOME

YEARS IN KANSAS CITY AND THE ONLY MAGAZINE NATIONALLY RECOGNIZED FOR EXCELLENCE

DOUBLE THE SOCIAL MEDIA FOLLOWING OF NEAREST COMPETITOR

#1 2x $158K 17
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Why Kansas City Magazine

THE LARGEST AND FASTEST GROWING MAGAZINE

Kansas City has more paid subscribers than any other magazine in the region. Our paid readership more than doubled in 2020.

ESTABLISHED

Kansas City, founded in 2005 as 435 South Magazine, is the oldest magazine in KC. We’re a locally owned company that has navigated two economic downturns. We’re deeply invested in the city and know how to help you thrive in any environment.

TRUSTED

Kansas City is the only magazine in the city adhering to the strict professional standards for ethics established by the CRMA. Readers know they can trust our balanced reporting and editorial independence.

IDEAL AUDIENCE

Kansas City magazine readers are engaged, affuent and educated. Our readers have an average household income of $158,623 and 78% have completed college. Research shows that paid subscribers are much more engaged than direct mail recipients.

NATIONALLY RECOGNIZED

Kansas City is the only magazine in the city to be awarded a national prize for excellence by the City and Regional Magazine Association, an alliance representing top titles like Texas Monthly, New York and St. Louis Magazine.

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Engaged Readers

62% 78% COMPLETED

73%

29%

72

KC’s
active and
fuent
No other medium delivers
educated,
af
adults like Kansas City magazine.
COLLEGE
COMPLETED POST GRADUATE STUDIES
minutes Keep the magazine for one month or longer Purchase products from ads seen in the magazine Our readers spend 72 minutes or more with each issue 57% AGES 25 – 54 74% AGES 35 – 65
AVERAGE HOUSEHOLD INCOME
AVERAGE HOME VALUE DEMOGRAPHICS ENGAGED EDUCATED AFFLUENT 64% FEMALE 36% MALE 5 KANSAS CITY PRINT MEDIA KIT 2023
$158,623
$521,000

Engaging KC across all platforms

Kansas City magazine has been providing us with the perfect vehicle to reach our target market for more than 13 years.

112,500*

Combining Instagram, Facebook and Twitter, our social reach totals an audience of

67,000+

400,000+

Kansas
Kansas City magazine readers 25,000 copies based upon a 4.5 pass around rate. Circulation Verification Council audit to guarantee advertisers reach their target audience.
City magazine’s digital presence includes a robust and responsive website.
City
delivers weekly
of
and
*CVC Audit Fall 2019 **Google Analytics, 2021
185,000+** Average monthly page views 1.44 MIN. Average time on site Kansas
magazine
email
ers
event content to 40,000+ opt-in subscribers
Our Footprint...
CHANNELS: • Mailed
including paid subscribers and direct request copies • In-room copies at the city’s premier hotels • Newsstand copies (Hen House, Hy-Vee, Natural Grocers, Price Chopper, Sprouts, Sun Fresh, Whole Foods Market, Costco, CVS, Barnes & Noble, Target, Walgreens, KC International Airport) • Medical and professional ofce distribution
DISTRIBUTION
copies
56% PAID CIRCULATION MAGAZINES KANSASCITYMAG.COM
SOCIAL MEDIA E-NEWSLETTER
KRISTIN MALFER, MALFER & ASSOCIATES
TOTAL AUDIENCE
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Content

Sway

The Loop

The essential resource for current events, politics and how the city works

Curating a beautiful life in fashion and home design

In every single issue, Kansas City magazine writers and editors deliver compelling content that is designed to bring something new to the reader. Distinct sections offer our advertisers an opportunity to be placed in or opposite of content sections.

Features

An in-depth look at the people and trends shaping the city

Taste

The Beat

The very best things to do this month

The ultimate resource guide for food lovers who eat and drink in Kansas City

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Profiles / Summer Fun Guide / Home: Outdoor Living

AWARD-WINNING JOURNALISM

Every month, our award-winning editors deliver a lively mix of interesting people, food, music, art, travel and trends. Here is a sneak peek at what’s coming in 2023.

Faces of KC / Resources for Aging Well / Home: Interior Design

Jan TOP DOCTORS Medical Profiles / Wedding Guide 12/1 12/8 12/27 2023 Editorial Calendar FEATURE MONTH AD SECTION Feb Mar NEWSWORTHY 2/2 2/9 2/28 Apr REAL ESTATE 3/2 3/9 3/28 May LAKES AND RIVERS Celebrating Women in Medicine / Outdoor Dining 3/30 4/6 4/25 Jun WESTERN/RODEO 4/4 11 5/30 Jul KOREAN FOOD 6/1 6/8 6/27 Aug BEST OF KC Best of KC Winners Profiles / Back to School 7/3 7/11 7/31 Sept FALL ARTS PREVIEW 8/3 8/10 8/29 Oct BBQ 9/1 9/7 9/26 Nov POWER LIST 10/5 10/12 10/31 Dec BEST NEW RESTAURANTS Preventative Medicine / Holiday Celebrations 11/2 11/9 11/28 AD CLOSE ART DUE NEWSSTAND
KC Family / Home: Kitchen & Bath Top Realtors / Seasonal Skin: Spring / Spring: Food & Drink Fall Travel
Seasonal
/ Fall Event Profiles
Health/Wellness
DESSERTS 1/4 1/11 1/31 Heart Health
for
Decade
/
Skin: Fall
Women’s
/ Fall: Food + Drink/Wine Country
/ Legal Q&A / Cosmetic Procedures
Every
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Dental
Summer Travel / Seasonal Skin: Summer / Beer & BBQ

Print Specs

For current rates call 913-469-6700 or email Kathy@kansascitymag.com

Submit print ads to: Kathy@kansascitymag.com.

Please clearly mark your fle with the advertiser’s name (not the designer’s name, design studio, or advertising agency name). Also, please indicate the month the ad is to run.

For a full list of advertising specifcations, terms and additional fees, please visit kansascitymag.com/advertise

Print ads should be submitted as PDF files for print. PDF files must be high-resolution and the fonts must be embedded. AD SUBMISSIONS AD OPTIONS & SPECS 2 PAGE SPREAD Bleed: 17" x 11.125" Trim: 16.75" x 10.875" Live Area: 15.75" X 9.875" 1/2 VERTICAL 3.5" X 9.875" 1/3 SQUARE 4.75" X 4.75" 1/3 HORIZONAL 4.75" X 3" 1/4 3.5" x 4.75" 1/2 HORIZONTAL 7.125" X 4.75" FULL PAGE Bleed: 8.625" x 11.125" Trim: 8.375" x 10.875" Live Area: 7.375" x 9.875" 2/3 VERTICAL 4.75" X 9.875" 1/3 VERTICAL 2.25" X 9.875"
1/6 VERTICAL 2.25" X 4.75" 1/6 HORIZONTAL 4.75" X 2.25"

Digital Opportunities

Reach hundreds of thousands of Kansas Citians via our website, social media and e-newsletters.

Whether it is sponsored advertising, digital display ads or directory listings, we can deliver your message to our vast audience.

5 UNIQUE WAYS TO DELIVER YOUR MESSAGE

• Display Ads on Website

• Newsletters

• Sponsored Content

• Social Media Marketing

• Directory Listings

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NEWSLETTERS

DEDICATED EMAIL SPONSORED CONTENT )

Digital

DISPLAY ON WEBSITE

Digital campaigns are sold on a flat, monthly basis.

BANNER ADVERTISEMENT SPECS

Leaderboard 728 x 90

Half Page 300 x 600

Medium Rectangle 300 x 250

3D Rotating Cube 300 x 250 (up to 6 images plus caption and logo)

SUPPORTED AD TYPES

• Static Ads: JPG, PNG

• Animated Ads: GIF

RESOLUTION

72 dpi, Max File Size 40KB for Static | 1MB for GIF

Premium Fixed Positions

(Based upon availability)

HOMEPAGE TAKEOVER

HOMEPAGE ROAD BLOCK

ROAD BLOCK

POP - UP ( HOMEPAGE )

PREMIUM FIXED BANNER THREAD

PREMIUM FIXED BUNDLE

• 600 x 1200 pixels

• 65,000 subscribers

TWO E - NEWSLETTER OPTIONS

Dish: Eating and drinking well in Kansas City

• Sent weekly on Tuesdays (600 x 400)

The Loop: It’s where locals become insiders

• Sent weekly on Thursdays (600 x 400)

SPONSORED CONTENT

PROMOTIONAL ELEMENTS

• Article featured for one month on home page of kansascitymag.com

• Fixed homepage position

• 3 images plus 1,000 words, run of site

Ask your rep for custom content creation options and pricing

SOCIAL MEDIA MARKETING

SOCIAL MEDIA

• One or more posts boosted to social media

• Facebook post, image plus 5 to 18 words

• Instagram story, up to 6 images plus 5 to 18 words

DIRECTORY LISTING

SPONSORED DIRECTORY OPTIONS

• Basic enhancement

• Premium enhancement

Please inquire for digital rates

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Digital Specs

DISPLAY

Third party ad tags accepted

Submit digital ads to: Kathy@kansascitymag.com.

Please clearly mark your fle with the advertiser’s name (not the designer’s name, design studio, or advertising agency name). Also, please indicate the month in which the ad is to run. Digital ads should be submitted in the fle type specifed to the right.

For a full list of advertising specifcations, terms and additional fees, please visit kansascitymag.com/advertise.

LEADERBOARD

DIMENSIONS: 728x90

FILE SIZE: 100K max

FILE TYPE: jpg, gif, png, HTML5, JavaScript, and most third-party ad tags accepted

LINK: URL for the banner destination

NEWSLETTERS

Newsletter options

PREMIUM FIXED POSITIONS

One week

HOMEPAGE TAKEOVER

Fixed homepage position

HOMEPAGE ROAD BLOCK

Block out other advertisers on homepage

ROAD BLOCK

Block out other advertisers on any page

DIMENSIONS: 300x600

FILE SIZE: 200K max

FILE TYPE: jpg, gif, png, HTML5, JavaScript, and most third-party ad tags accepted

LINK: URL for the banner destination

HALF PAGE CENTER

MEDIUM RECTANGLE

DIMENSIONS: 300x250

FILE SIZE: 200K max

FILE TYPE: jpg, gif, png, HTML5, JavaScript, and most third-party ad tags accepted

LINK: URL for the banner destination

3D ROTATING CUBE

DIMENSIONS: 300x250

IMAGES: up to 6 images cropped to square

FILE TYPE: jpg, gif, png, HTML5, JavaScript, and most third-party ad tags accepted

LINK: URL for the banner destination

DIRECTORY LISTING

Sponsored directory options

POP - UP ( HOMEPAGE )

Display ad (500 x 500 px) over browser window

PREMIUM FIXED BANNER THREAD

Fixed Leaderboard threaded throughout site

PREMIUM FIXED BUNDLE

Homepage Leaderboard + Medium Rectangle

BANNER OPTION 1: BASIC ENHANCEMENT WITHIN LISTINGS

DIMENSIONS: 970x250 banner (top)

FILE SIZE: 100K max

FILE TYPE: jpg, gif, png

LINK: URL for the banner destination

DIMENSIONS: 600x400 (center)

FILE SIZE: 200K max

FILE TYPE: jpg, gif, png

LINK: URL for the banner destination

DIMENSIONS: 300x250 photo

COPY: up to 80 word description (Events need date/time/price)

LINK: URL for the banner destination

SOCIAL MEDIA

Post to Facebook, Story on Instagram

OPTION 2: PREMIUM ENHANCEMENT

TOP OF PAGE

DIMENSIONS: 600x500 photo

COPY: up to 150 word description (Events need date/time/price)

LINK: URL for the banner destination

ONE OR MORE POSTS BOOSTED TO SOCIAL MEDIA

FACEBOOK POST: 1200 (width) x 630 (height), 5 to 18 words (preferred)

INSTAGRAM STORY: 1080 (width) x 1920 (height), up to 6 images, 5 to 18 words (preferred)

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