The only KC magazine to be nationally recognized for excellence
2023 MEDIA KIT
Hi, we’re Kansas City magazine.
Kansas City is the region’s oldest, largest and fastest-growing magazine— and the only one to be nationally recognized for excellence.
Our business model is simple: Attract high-value readers. We connect our audience to our advertisers, help our partners build their businesses, and we can help you achieve your goals.
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This is my go to magazine for what is happening around me. I can always count on fnding a new place to go or thing to try. Our out of town guests love to look through it when they are here and always fnd something of interest. All the planning is done for me!
KAREN REICH, OVERLAND PARKOur Mission
We love Kansas City like family. We know what makes it great, we know how it struggles and we know its secrets. Through great storytelling, photography and design, we help our readers celebrate our city’s triumphs, tend to its faults and revel in the things that make it unique.
LARGEST AND FASTEST GROWING MAGAZINE
AVERAGE INCOME
YEARS IN KANSAS CITY AND THE ONLY MAGAZINE NATIONALLY RECOGNIZED FOR EXCELLENCE
DOUBLE THE SOCIAL MEDIA FOLLOWING OF NEAREST COMPETITOR
#1 2x $158K 17
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Why Kansas City Magazine
THE LARGEST AND FASTEST GROWING MAGAZINE
Kansas City has more paid subscribers than any other magazine in the region. Our paid readership more than doubled in 2020.
ESTABLISHED
Kansas City, founded in 2005 as 435 South Magazine, is the oldest magazine in KC. We’re a locally owned company that has navigated two economic downturns. We’re deeply invested in the city and know how to help you thrive in any environment.
TRUSTED
Kansas City is the only magazine in the city adhering to the strict professional standards for ethics established by the CRMA. Readers know they can trust our balanced reporting and editorial independence.
IDEAL AUDIENCE
Kansas City magazine readers are engaged, affuent and educated. Our readers have an average household income of $158,623 and 78% have completed college. Research shows that paid subscribers are much more engaged than direct mail recipients.
NATIONALLY RECOGNIZED
Kansas City is the only magazine in the city to be awarded a national prize for excellence by the City and Regional Magazine Association, an alliance representing top titles like Texas Monthly, New York and St. Louis Magazine.
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Engaged Readers
62% 78% COMPLETED
73%
29%
72
KC’s
active and
fuent
No other medium delivers
educated,
af
adults like Kansas City magazine.
COLLEGE
COMPLETED POST GRADUATE STUDIES
minutes Keep the magazine for one month or longer Purchase products from ads seen in the magazine Our readers spend 72 minutes or more with each issue 57% AGES 25 – 54 74% AGES 35 – 65
AVERAGE HOUSEHOLD INCOME
AVERAGE HOME VALUE DEMOGRAPHICS ENGAGED EDUCATED AFFLUENT 64% FEMALE 36% MALE 5 KANSAS CITY PRINT MEDIA KIT 2023
$158,623
$521,000
Engaging KC across all platforms
Kansas City magazine has been providing us with the perfect vehicle to reach our target market for more than 13 years.
112,500*
Combining Instagram, Facebook and Twitter, our social reach totals an audience of
67,000+
400,000+
Kansas
Kansas City magazine readers 25,000 copies based upon a 4.5 pass around rate. Circulation Verification Council audit to guarantee advertisers reach their target audience.
City magazine’s digital presence includes a robust and responsive website.
City
delivers weekly
of
and
*CVC Audit Fall 2019 **Google Analytics, 2021
185,000+** Average monthly page views 1.44 MIN. Average time on site Kansas
magazine
email
ers
event content to 40,000+ opt-in subscribers
Our Footprint...
CHANNELS: • Mailed
including paid subscribers and direct request copies • In-room copies at the city’s premier hotels • Newsstand copies (Hen House, Hy-Vee, Natural Grocers, Price Chopper, Sprouts, Sun Fresh, Whole Foods Market, Costco, CVS, Barnes & Noble, Target, Walgreens, KC International Airport) • Medical and professional ofce distribution
DISTRIBUTION
copies
56% PAID CIRCULATION MAGAZINES KANSASCITYMAG.COM
SOCIAL MEDIA E-NEWSLETTER
KRISTIN MALFER, MALFER & ASSOCIATES
TOTAL AUDIENCE
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Content
Sway
The Loop
The essential resource for current events, politics and how the city works
Curating a beautiful life in fashion and home design
In every single issue, Kansas City magazine writers and editors deliver compelling content that is designed to bring something new to the reader. Distinct sections offer our advertisers an opportunity to be placed in or opposite of content sections.
Features
An in-depth look at the people and trends shaping the city
Taste
The Beat
The very best things to do this month
The ultimate resource guide for food lovers who eat and drink in Kansas City
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Profiles / Summer Fun Guide / Home: Outdoor Living
AWARD-WINNING JOURNALISM
Every month, our award-winning editors deliver a lively mix of interesting people, food, music, art, travel and trends. Here is a sneak peek at what’s coming in 2023.
Faces of KC / Resources for Aging Well / Home: Interior Design
Jan TOP DOCTORS Medical Profiles / Wedding Guide 12/1 12/8 12/27 2023 Editorial Calendar FEATURE MONTH AD SECTION Feb Mar NEWSWORTHY 2/2 2/9 2/28 Apr REAL ESTATE 3/2 3/9 3/28 May LAKES AND RIVERS Celebrating Women in Medicine / Outdoor Dining 3/30 4/6 4/25 Jun WESTERN/RODEO 4/4 11 5/30 Jul KOREAN FOOD 6/1 6/8 6/27 Aug BEST OF KC Best of KC Winners Profiles / Back to School 7/3 7/11 7/31 Sept FALL ARTS PREVIEW 8/3 8/10 8/29 Oct BBQ 9/1 9/7 9/26 Nov POWER LIST 10/5 10/12 10/31 Dec BEST NEW RESTAURANTS Preventative Medicine / Holiday Celebrations 11/2 11/9 11/28 AD CLOSE ART DUE NEWSSTAND
KC Family / Home: Kitchen & Bath Top Realtors / Seasonal Skin: Spring / Spring: Food & Drink Fall Travel
Seasonal
/ Fall Event Profiles
Health/Wellness
DESSERTS 1/4 1/11 1/31 Heart Health
for
Decade
/
Skin: Fall
Women’s
/ Fall: Food + Drink/Wine Country
/ Legal Q&A / Cosmetic Procedures
Every
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Dental
Summer Travel / Seasonal Skin: Summer / Beer & BBQ
Print Specs
For current rates call 913-469-6700 or email Kathy@kansascitymag.com
Submit print ads to: Kathy@kansascitymag.com.
Please clearly mark your fle with the advertiser’s name (not the designer’s name, design studio, or advertising agency name). Also, please indicate the month the ad is to run.
For a full list of advertising specifcations, terms and additional fees, please visit kansascitymag.com/advertise
Print ads should be submitted as PDF files for print. PDF files must be high-resolution and the fonts must be embedded. AD SUBMISSIONS AD OPTIONS & SPECS 2 PAGE SPREAD Bleed: 17" x 11.125" Trim: 16.75" x 10.875" Live Area: 15.75" X 9.875" 1/2 VERTICAL 3.5" X 9.875" 1/3 SQUARE 4.75" X 4.75" 1/3 HORIZONAL 4.75" X 3" 1/4 3.5" x 4.75" 1/2 HORIZONTAL 7.125" X 4.75" FULL PAGE Bleed: 8.625" x 11.125" Trim: 8.375" x 10.875" Live Area: 7.375" x 9.875" 2/3 VERTICAL 4.75" X 9.875" 1/3 VERTICAL 2.25" X 9.875"
1/6 VERTICAL 2.25" X 4.75" 1/6 HORIZONTAL 4.75" X 2.25"
Digital Opportunities
Reach hundreds of thousands of Kansas Citians via our website, social media and e-newsletters.
Whether it is sponsored advertising, digital display ads or directory listings, we can deliver your message to our vast audience.
5 UNIQUE WAYS TO DELIVER YOUR MESSAGE
• Display Ads on Website
• Newsletters
• Sponsored Content
• Social Media Marketing
• Directory Listings
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NEWSLETTERS
DEDICATED EMAIL SPONSORED CONTENT )
Digital
DISPLAY ON WEBSITE
Digital campaigns are sold on a flat, monthly basis.
BANNER ADVERTISEMENT SPECS
Leaderboard 728 x 90
Half Page 300 x 600
Medium Rectangle 300 x 250
3D Rotating Cube 300 x 250 (up to 6 images plus caption and logo)
SUPPORTED AD TYPES
• Static Ads: JPG, PNG
• Animated Ads: GIF
RESOLUTION
72 dpi, Max File Size 40KB for Static | 1MB for GIF
Premium Fixed Positions
(Based upon availability)
HOMEPAGE TAKEOVER
HOMEPAGE ROAD BLOCK
ROAD BLOCK
POP - UP ( HOMEPAGE )
PREMIUM FIXED BANNER THREAD
PREMIUM FIXED BUNDLE
• 600 x 1200 pixels
• 65,000 subscribers
TWO E - NEWSLETTER OPTIONS
Dish: Eating and drinking well in Kansas City
• Sent weekly on Tuesdays (600 x 400)
The Loop: It’s where locals become insiders
• Sent weekly on Thursdays (600 x 400)
SPONSORED CONTENT
PROMOTIONAL ELEMENTS
• Article featured for one month on home page of kansascitymag.com
• Fixed homepage position
• 3 images plus 1,000 words, run of site
Ask your rep for custom content creation options and pricing
SOCIAL MEDIA MARKETING
SOCIAL MEDIA
• One or more posts boosted to social media
• Facebook post, image plus 5 to 18 words
• Instagram story, up to 6 images plus 5 to 18 words
DIRECTORY LISTING
SPONSORED DIRECTORY OPTIONS
• Basic enhancement
• Premium enhancement
Please inquire for digital rates
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Digital Specs
DISPLAY
Third party ad tags accepted
Submit digital ads to: Kathy@kansascitymag.com.
Please clearly mark your fle with the advertiser’s name (not the designer’s name, design studio, or advertising agency name). Also, please indicate the month in which the ad is to run. Digital ads should be submitted in the fle type specifed to the right.
For a full list of advertising specifcations, terms and additional fees, please visit kansascitymag.com/advertise.
LEADERBOARD
DIMENSIONS: 728x90
FILE SIZE: 100K max
FILE TYPE: jpg, gif, png, HTML5, JavaScript, and most third-party ad tags accepted
LINK: URL for the banner destination
NEWSLETTERS
Newsletter options
PREMIUM FIXED POSITIONS
One week
HOMEPAGE TAKEOVER
Fixed homepage position
HOMEPAGE ROAD BLOCK
Block out other advertisers on homepage
ROAD BLOCK
Block out other advertisers on any page
DIMENSIONS: 300x600
FILE SIZE: 200K max
FILE TYPE: jpg, gif, png, HTML5, JavaScript, and most third-party ad tags accepted
LINK: URL for the banner destination
HALF PAGE CENTER
MEDIUM RECTANGLE
DIMENSIONS: 300x250
FILE SIZE: 200K max
FILE TYPE: jpg, gif, png, HTML5, JavaScript, and most third-party ad tags accepted
LINK: URL for the banner destination
3D ROTATING CUBE
DIMENSIONS: 300x250
IMAGES: up to 6 images cropped to square
FILE TYPE: jpg, gif, png, HTML5, JavaScript, and most third-party ad tags accepted
LINK: URL for the banner destination
DIRECTORY LISTING
Sponsored directory options
POP - UP ( HOMEPAGE )
Display ad (500 x 500 px) over browser window
PREMIUM FIXED BANNER THREAD
Fixed Leaderboard threaded throughout site
PREMIUM FIXED BUNDLE
Homepage Leaderboard + Medium Rectangle
BANNER OPTION 1: BASIC ENHANCEMENT WITHIN LISTINGS
DIMENSIONS: 970x250 banner (top)
FILE SIZE: 100K max
FILE TYPE: jpg, gif, png
LINK: URL for the banner destination
DIMENSIONS: 600x400 (center)
FILE SIZE: 200K max
FILE TYPE: jpg, gif, png
LINK: URL for the banner destination
DIMENSIONS: 300x250 photo
COPY: up to 80 word description (Events need date/time/price)
LINK: URL for the banner destination
SOCIAL MEDIA
Post to Facebook, Story on Instagram
OPTION 2: PREMIUM ENHANCEMENT
TOP OF PAGE
DIMENSIONS: 600x500 photo
COPY: up to 150 word description (Events need date/time/price)
LINK: URL for the banner destination
ONE OR MORE POSTS BOOSTED TO SOCIAL MEDIA
FACEBOOK POST: 1200 (width) x 630 (height), 5 to 18 words (preferred)
INSTAGRAM STORY: 1080 (width) x 1920 (height), up to 6 images, 5 to 18 words (preferred)
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