435 Magazine Media Kit 2019

Kansas Cityâ&#x20AC;&#x2122;s Magazine 2019 MEDIA KIT

We love Kansas City and it shows in every issue. Established in 2005 by local owner, Kathy Boos, 435 has always delivered an editorial product that celebrates the cityâ&#x20AC;&#x2122;s culture,

OUR MISSION

personalities and lifestyle. Our readers are passionate about the city that they live in and our mission is to match that passion with unrivaled editorial excellence.

Combining our print, digital and events, we are able to touch our readers throughout the day and month. We are everywhere our audience is and your business can be, too.

DISTRIBUTION CHANNELS:

O U R f o o t p r i n t...

• 22,000 mailed copies including paid subscribers and direct request copies • 2 ,200 in-room copies at the city’s premier hotels (Intercontinental, Raphael, Marriott, Sheraton, DoubleTree) • 3,000 newsstand copies (Hen House, Hy-Vee, Natural Grocers, Price Chopper, Sprouts, Sun Fresh, Whole Foods Market, Costco, CVS, Barnes & Noble, Target, Walgreens, KC International Airport)

engaging KC across all platforms

• 1,100+ medical and professional office distribution

MAGAZINES Delivering

28,300

DIGITAL PLATFORM

SOCIAL MEDIA

E-NEWSLETTER

EVENTS

435’s digital presence

Combining

435 delivers weekly

435 partners with

includes a robust and

Twitter, Instagram,

email offers and

and supports Kansas

responsive website,

Facebook, Pinterest

event content to

City’s most important

monthly copies to

social media and

and LinkedIn our

more than

community events

Kansas City’s most

weekly e-newsletters

social reach totals

affluent households CVC third party audited to guarantee advertisers reach their target audience

435MAG.COM

102,462 Average monthly unique visitors

1.44

an audience of more than

45,000

20,000+

opt-in subscribers

American Cancer Society Books & Boutiques Boulevard of Dreams Jazzoo • JCCC Beyond Bounds KC Taste • KVC • LIVing in Vitality SAFEHOME Saturday Night Taste of Leawood $4.35 Tasty Tuesday

MIN.

Average time on site

Engaged Readers... WE’VE GOT THEM

No other medium delivers KC’s educated, active and affluent adults like 435 Magazine.

DEMOGRAPHICS

DECISION MAKERS AFFLUENT

$158,623

$381,000

Average household income

Average home value

EDUCATED

64%

36%

FEMALE

MALE

78%

29%

Completed college

Completed post graduate studies

ENGAGED

57%

74%

AGES 25–54

AGES 35–65

72

62%

73%

minutes

Keep the magazine for one month or longer

Purchase products from ads seen in the magazine

Spend 72 minutes or more with each issue

In every issue, 435 Magazine writers and editors deliver compelling content that is designed to deliver something new to the reader in every single issue. Distinct sections offer our advertisers an opportunity to be placed in or opposite of these content sections.

FEATURES

CITY FILE

LIFE & STYLE

WHEN & WHERE

GOOD EATS

Long Form Narratives, Service

Interviews, Ideas,

Shopping, Style,

People, Local Buzz,

Food, Dining, Spirits

Insights

Home, Design, Health

Trends

content

2019 Editorial

calendar Jan

Feb

Mar

Apr

May

Jun

Editorial Focus

Special Sections

Top Doctors doctor Profiles

reasons to love kc Summer Camp Guide

Hot Neighborhoods Outdoor Living

Space Close: 11/23

Space Close: 12/27

Space Close: 1/24

Materials Due: 12/3

Materials Due: 1/3

Materials Due: 1/31

On Sale: 12/27

On Sale: 1/25

On Sale: 2/22

Get Outdoors (biking/hiking)

weekend getaways

Beauty Book Kitchen Trends

Ask the Expert shop local: mother’s day

Space Close: 2/21

Space Close: 3/28

Materials Due: 2/28

Materials Due: 4/4

On Sale: 3/25

On Sale: 4/26

Special Sections

summer fun guide guide to aging well shop local: father’s day summer’s best bets Space Close: 4/25 Materials Due: 5/2 On Sale: 5/30

“

435 Magazine has been providing us with the perfect vehicle to reach our target market for more than 10 years. KRISTIN MALFER, MALFER & ASSOCIATES

”

Award-winning Journalism Every month, our award-winning editors deliver a lively mix of interesting people, food, music, art, travel and trends. Here is a sneak peek at what’s coming in 2019.

Jul

Aug

Sep

Oct

Nov

Dec

Editorial Focus

Special Sections

Space Close: 8/22

Space Close: 9/26

Materials Due: 8/29

Materials Due: 10/3

On Sale: 9/30

On Sale: 10/25

best micro brews top dentists Special Sections

dental Profiles outdoor dining guide Space Close: 5/23 Materials Due: 5/31 On Sale: 6/24

best of kc Special Sections

Faces of kc best of kc hall of fame Space Close: 6/28 Materials Due: 7/3 On Sale: 7/26

fall art guide private school handbook supplement luxury condo and apartment guide school profiles shop local: fashion Space Close: 7/25

kc’s best bbq women’s health guide tip-in women who move the city ask the expert

power issue kansas citian of the year shop local: holiday gift guide give kc guide profiles

best new restaurants restaurant of the year look book: holiday gift guide tip-in guide to aging well chef profiles Space Close: 10/24

Materials Due: 8/1

Materials Due: 10/31

On Sale: 8/26

On Sale: 11/25

PRINT SPECS

For current rates call 913-469-6700 or email ads@435mag.com AD OPTIONS & SPECS

2 PAGE SPREAD Bleed: 17" x 11.125" Trim: 16.75" x 10.875" Live Area: 15.75" X 9.875"

1/2 VERTICAL 3.5" X 9.875"

FULL PAGE Bleed: 8.625" x 11.125" Trim: 8.375" x 10.875" Live Area: 7.375" x 9.875"

1/2 HORIZONTAL 7.125" X 4.75"

1/3 SQUARE 4.75" X 4.75"

2/3 VERTICAL 4.75" X 9.875"

1/6 VERTICAL 2.25" X 4.75"

1/3 VERTICAL 2.25" X 9.875"

1/6 HORIZONTAL 4.75" X 2.25"

AD SUBMISSIONS Ads should be submitted in PDF format for print. PDFâ&#x20AC;&#x2122;s must be high-resolution. Fonts must be embedded on all PDF files. Digital ads should be submitted in .jpeg or .png format only, no PDF.

d i g i ta l opportunities Reach hundreds of thousands of Kansas Citians via our website, social media and e-newsletters. Whether it is native advertising, digital display ads or directory listings, we can deliver your message to our vast audience.

MAG.COM

102,462 1.44 Average time spent on site

Average monthly unique visitors

MIN.

20,000 E-newsletter subscribers

DEDICATED E-BLAST

THE WEEKENDER

Display

Newsletters

Native Content Package

Digital campaigns are sold on a

EXCLUSIVE DEDICATED E-BLASTS (SPONSORED)

PROMOTIONAL ELEMENTS

flat fee, monthly basis.

600 x 1200 pixels

• A rticle featured for one month on home page of 435mag.com

• 20,000 subscribers

AD UNITS

SPECS

Leaderboard

728 x 90

THREE E-NEWSLETTER OPTIONS

Half Page

300 X 600

Island Unit

300 x 260

• T he WEEKENDER – Sent weekly on Thursdays

Video

300 x 600

SUPPORTED AD TYPES

• T asty Tuesday – Sent weekly on Tuesdays • T rending – Sent monthly prior to release of 435 Magazine

• D edicated e-blast • D edicated article landing page • S ocial media push including Facebook, Instagram, and Twitter • S ponsored content feature on weekly e-newsletters

• Static Ads: JPG, PNG Ask your rep for custom content creation

• Animated Ads: GIF

options and pricing RESOLUTION

72 dpi, Max File Size 40KB for Static | 1MB for GIF

Please inquire for digital rates

DIGITAL SPECS

Submit ads to: ads@435mag.com. Please clearly mark your file with the advertiser’s name (not the designer’s name, design studio, or advertising agency name). Also, please indicate the month the ad is to run. For a full list of advertising specifications, terms and additional fees, please visit 435.com/advertise.

Display THIRD PARTY AD TAGS ACCEPTED

LEADERBOARD

HALF PAGE

ISLAND UNIT

VIDEO

DIMENSIONS: 728x90

DIMENSIONS: 300x600

DIMENSIONS: 300x260

FILE SIZE: 40K max

FILE SIZE: 50K max

FILE SIZE: 40K max

FILE TYPE: jpg, gif, png, HTML5, JavaScript, and most third-party ad tags accepted

LINK: URL for the banner destination

Newsletters

Dedicated

Directory Listing

VIDEO OPTIONS AVAILABLE