4-H in Canada
Strategic Plan 2021-2025
Our Mission
Our Vision
To empower youth to be responsible, caring and contributing leaders that effect positive change in the world around them.
Thriving communities in partnership with youth leaders.
Strategic Priorities 2021-2025
GROWTH Objectives Serve more youth
Grow financial resources
Work with stakeholders to develop a national plan that targets increasing retention and engaging more youth.
Provide more opportunities and sources of funding to support stakeholders at multiple levels of 4-H.
Develop tools, resources, and training that attract and retain excellent leaders
Grow awareness of the 4-H brand
Work with provinces to understand the greatest needs to support the recruitment of highly engaged leaders that support us in achieving our mission and world-class training opportunities.
Cultivate more resources to invest in national initiatives that tell the 4-H story and elevate 4-H in Canada as a leader in positive youth development.
BUSINESS EXCELLENCE Objectives Strengthen our business infrastructure Research and discover where there may be infrastructure created through national initiatives.
Inspire business excellence
Enhance our business intelligence
Provide access to resources and learning opportunities for 4-H professionals and governors to continue to grow in leading the business of 4-H.
Conduct research and gain insights on external and internal audiences to support provinces refining target audiences and deepen the understanding of opportunities in youth sector markets.
INNOVATIVE PROGRAM DELIVERY Objectives Safe, fun, inclusive and welcoming programs
Strengthen the communities of practice
Research external audiences to understand the barriers to entry with the 4-H program (relevancy, financial, cultural, geography) and develop a national plan to support inclusivity and address barriers to entry with the 4-H program.
Revitalize and support program incubators that co-create innovative, relevant learning opportunities for youth across Canada that may be scalable.
Leadership
Development Pillars Community Engagement & Communications
Science & Technology
Environment & Healthy Living
Sustainable Agriculture & Food Security
4-H in Canada
Positive Youth Development Formula
Positive Values
Responsibility
Safe, fun, Inclusive Environment Caring Adults Sense of Purpose
Learn To Do By Doing
Planning and Decision Making
Skill Mastery
Leadership Development
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Responsible, Caring, Contributing Leaders