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GORAN NYBERG
EXECUTIVE BOARD MEMBER FOR SALES & MARKETING AT MAN TRUCK & BUS After a long period with Volvo, Göran Nyberg joined MAN Truck & Bus towards the end of last year as an Executive Board member responsible for all sales and marketing activities across the manufacturer’s product portfolio of trucks, vans, buses and services. Export & Freight’s Helen Beggs recently caught up with him when he visited MAN’s Swindon headquarters ahead of the Commercial Vehicle show in Birmingham. Originally from Sweden, Göran was the President of Volvo Trucks North America, where he successfully developed the company’s business activities. Prior to this, he held several leading management positions at the Swedish commercial vehicle manufacturer’s national companies in Europe and Asia, as well as working for suppliers and dealerships. He took over from Heinz-Jürgen Löw, who was appointed Board member for Sales and Marketing at Volkswagen Commercial Vehicles. With MAN branching out from being purely a commercial vehicles manufacturer to become a provider of ‘intelligent and sustainable transportation solutions’, Göran was brought in to help shape this change and drive it further forward.
So, how has he been settling into his new environment? With MAN being a truck manufacturer, I felt at home immediately and although all companies have a different culture I have been accustomed to that sort of change in my previous employments, I believe I have fitted in well here at MAN. With my feet firmly on the ground now I have
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a clear direction of where MAN wants to go, and I want to take advantage of the many opportunities that lie ahead. MAN has a very good business model; last year we delivered, combined, over 100,000 units. Indeed, 2018 was the best year in more than a decade for MAN.
What do you think you have brought to the role? My long experience at Volvo has to be a huge asset. I have worked in different environments and have successfully driven change in a number
