DESIGN PORTFOLIO
CONTENTS
PERSONAL PROFILE 2020
PARENT&CHILD
A DAY GREEN
DESIGNERS /
DESIGNERS /
2017
00
CHIA CHEN, KUO YAN SHAN, FU WAN QING, XIE
2019
CHIA CHEN, KUO
01
02
GOODBYE MALARIA
EASY TWIST
RE-TOYS
DESIGNERS /
DESIGNERS /
DESIGNERS /
2018
CHIA CHEN, KUO MAGGIE DONG WA WONG
2018
03
CHIA CHEN, KUO MAGGIE DONG YU XIN, YAN
2017
CHIA CHEN, KUO
04
05
PRODUCT / PACKAGING / HANDMADE / GRAPHIC
REBORNED-FRUIT 2016
KAOLIANG LIQUOR PACKAGING 2017
NAPKIN HOLDER
DESIGNERS /
DESIGNERS /
DESIGNERS /
CHIA CHEN, KUO HAN FANG, HSIAO JIA XUAN, LIN
06
SPEED FORM 2018
DESIGNERS /
CHIA CHEN, KUO
09
CHIA CHEN, KUO MAGGIE DONG WA WONG / JING YA, HUANG
2017
CHIA CHEN, KUO
07
08
PERSONAL PROFILE
郭佳錚 CHIA-CHEN KUO 1997.08.09
+886-983-091-041 aa868986890@gmail.com
Skill & software 素描
平面設計
產品設計
Sketch
Graphic Design
Product Design
Rhinoceros
Adobe illustrator
Solidwork
Adobe photoshop
Keyshot
Adobe experience design
PowerPoint
Adobe indesign
Word
PowerDirector
License 視覺傳達設計 / 丙級 Visual Communication Design / Level C 印前製程-圖文組版PC / 丙級 Pre-press process_graphic art and page making PC / Level C 印前製程-PC / 乙級 Pre-press process PC / Level B
Education 2015-2020
台北科技大學 / 工業設計系產品設計組 National Taipei University of Technology / Product Design
2012-2015
基隆私立二信高中 / 廣告設計科 Er Xin High School / Advertising Design
Experience 2019-2020
2019 summer
2018-2019
2018 summer
維也納管理與通信應用科技大學 / 交換學生 FHWIEN der WKW / Exchange Student 燦坤設計創意中心 / 產品設計實習生 Tsann Kuen Design Center / Product Design Intern 北科畢業展 / 企劃長 Graduation Design Exhibition / Director of Planning 上海夏梵服飾有限公司 / 產品助理實習生 Lovété Clothing Co., Ltd / Design Assistant Intern
2017-2018
小情設-成大x台科x北科聯合設計工作坊 / 總召 Design workshop / Coordinator
2017-2018
北科工業設計系系學會 / 公關 Student Association of Industrial Design Department / Public Relations
2016-2017
北科熱舞社 / 財務 NTUT Dance Club / Treasurer
2016
台灣盲人重建院 / 志工 Institute for the Blind of Taiwan / Volunteer
01
PARENT & CHILD
In order to promote parent-child relationships, we designed a set of children's kitchenware that can make each other closer by cooking together.
RESEARCH Problem analysis Increase willingness to cook together
parent-child alienated
reason of unwilling cooking together
through cooking together Increase interaction
parent-child relationship become closer Maintain the habit of cooking together
Problem definition Parents don't know how to lead children, so that both sides have no patience. Children's lack of concentration can cause danger. Parents feel that children are slow and reduce efficiency. Children tend to mess up the environment and parents need to spend more time cleaning.
Cooking process Separate egg yolk Stir Peel Trim Cut Puree Mash crush Stir add seasoning
COOKING
CLEAN BAKING
PROCESS
PREPARE
Separate egg yolk Stir cut Squeeze lemon
PREPARE
Main persona
Other persona
Ivy 38 years old Housewife 2 kids
Wei-Wei 12 years old elementary school student
Candy 10 years old elementary school student
AGE OF PARENTS HOME ENVIRONMENT FAMILY STATUS COOKING FREQUENCY LIFE STYLE PRODUCT KEYWORDS
26~40 Have kitchen or a place for cooking Have at least one kid At least 6 times a week Keep home tidy at all times Simple, easy to use, practical
AGE OF CHILD COOKING FREQUENCY LIFE STYLE
4~12 At least 2 times a week Interested in cooking or trying new things Colorful, cute
PRODUCT KEYWORDS
Environment
Put into pot Pinch
Fry/roast food Add seasoning with measuring spoon Use spoon decorate by sauce Squeeze lemon
COOKING
BEFORE FINISH Sifted flour/liquid Knead and stir add powder/liquid Use mold
put in the oven/refrigerator
BAKING
Use spoon decorate
RESEARCH CAKE MAKING PROCESS PICTURES
SPEPS STEP 1 Wash fruit
STEP 2 Peel the fruit and cut into slice
STEP 3 Two spoons of lemon juice
STEP 4 4 eggs STEP 5 Separate egg yolk
STEP 6 Add 70g sugar, half spoon salt and 50g oil into egg yolk, stir before adding 100g milk STEP 7 Sifted 120g flour and 1.5 spoons soda powder, and mix with STEP 6 -Leave it for a while STEP 8 Whipping egg white, and add lemon juice Add sugar gradually, and stir to stiff peak STEP 9 Add egg white into egg yolk twice, stir from bottom to top
PARENTS CHILDREN
APPLIANCE
PICTURES
SPEPS STEP 10 Stir and mix
STEP 11 Tap a few times to let the air bubbles out STEP 12 Put into oven Wait until it swells STEP 13 Take out from oven
STEP 14 Add 35g sugar into 350g whipped cream and mix them
-2/3beating until soft peak form -1/3beating until stiff peaks form
STEP 15 Remove from the mold
STEP 16 Put on revolving cake stand and cut the top STEP 17 Cut the bottom
STEP 18 Split the cake in half
PARENTS CHILDREN
APPLIANCE
RESEARCH Cake making process PICTURES
SPEPS STEP 19 Mark with whipped cream
STEP 20 Spread whipped cream
STEP 21 Add sliced fruit and spread whipped cream to cover the fruit STEP 22 Spread whipped cream to cover the cake STEP 23 Put pastry tube into pastry bag STEP 24 Add whipped cream into pastry bag STEP 25 Decorate the cake
STEP 26 Finished
PARENTS CHILDREN
APPLIANCE
Required appliances
BOWL
PEELER
STAINLESS STEEL BOWL
BIG BOWL
OVEN
CAKE KNIFE
KNIFE
CHOPPING BOARD
MEASURING MEASURING SPOON CUP
CAKE MOLD
PLATE
LEMON SQUEEZER
SMALL BOWL
SEPARATOR
SIFTING SCREEN
ELETRIC MIXER
SCRAPER
SCISSOR
SCOOP
PASTRY TUBE PASTRY BAG
Necessary appliances PRIOR PERIOD
LEMON SQUEEZER
SEPARATOR
MEASURING SPOON
MEASURING CUP
CAKE MOLD
PASTRY TUBE PASTRY BAG
YAN SHAN, FU
MIDDLE PERIOD
LAST PERIOD
SIFTING SCREEN
CHIA CHEN, KUO
WAN QUNG, XIE
ANALYSIS Design strategy
Add interesting design to make your kids creative
Prevent splashing of ingredients,focus on safety,and avoid injury.
Parent and child can be easily used.
Use products to increase hand stability
Can control the amount of ingredients.
Market trend
Logo design C50 M25 Y0
K0
C08 M05 Y65 K0 C19 M15 Y14 K0 “ PARENT & CHILD � The soft colors give a warm and comfortable feeling, just like the relationship between parents and children.
Image board
Extract keywords + SIMPLE
+ COMFORTABLE
+ MILD COLOR
+ INTERESTING
+ COMBINATION
Extract elements The shape of the product doesn’t have sharp corners, rounded corners are preferred. Appearance looks comfortable and the color is very mild. Similar appearances make the product more integrated.
DESIGN CONCEPT
MIDDLE PERIOD
MEASURING SPOON
MEASURING CUP
SIFTING SCREEN
DESIGN CONCEPT TABLESPOON、SALT & SUGAR SHAKER ROTATE 180°
SALT & SUGAR SHAKER
After the rotation, the holes are connected to pour out the salt
How to use
TURN THE SPOON TO THE RIGHT ANGLE
OPEN PUT THE SPOON ON TOP
LOCK
Storage spoon
There is a drain rack at the bottom, and the spoon can be directly hang up after cleaning.
PUT THE SEASONING INTO THE SPOON BY TIPPING OVER
TURN THE SPOON TO THE OTHER SIDE TO OPEN THE LID
CLOSE THE LID AND REMOVE THE SPOON FOUR DIFFERENT SIZES OF SPOONS
DESIGN CONCEPT FLOUR SIFTER
TAP THE HANDLES AT THE BOTH SIDES FOR SIFTING FLOUR
How to use PUT THE FLOUR SIFTER ON
ATTACH THE BRACKET TO BOTH SIDES OF BOWL
START TO USE
Three view FLOUR SIFTER
TABLESPOON、SALT & SUGAR SHAKER
6.69
0.99 2.00
5.00
264.31
R0.93
6.69 3.60 2.90 2.60 2.20 0.66
R3.01
R0.10
66.02 106.94
R0.05
106.94 184.87
5.00 6.93
53.04
2.55 2.80
Model
1.04
0.70
1.00 1.40 2.00 1.80 2.20
0.48
59.00
5.00
6.00
R2.00
R0.15
02
A DAY GREEN
Using a single modular design and arbitrarily assembled, using plants as the core of air purification, combined with APP to pay attention to the condition of the plants.
BACKGROUND Indoor air pollution Sick building syndrome (SBS) is a medical condition where people in a building suffer from symptoms of illness or feel unwell for no apparent reason.[1] The symptoms tend to increase in severity with the time people spend in the building, and improve over time or even disappear when people are away from the building.
Main symptoms Increasing incidence of these symptoms
HEADACHE
INFLAMMATION
TIREDNESS
DIZZINESS
VOMITING
Causes of symptoms There is a relationship between sick building syndrome and symptoms of workers regardless of workplace stress.
Physiological effect Excessive work stress or dissatisfaction, poor interpersonal relationships and poor communication are often seen to be associated with SBS. Crowded workspaces and low work satisfaction are associated with upper respiratory symptoms.
Psychological impact Printer effluent may contain a variety of toxins to which a subset of office workers are sensitive. Sick building syndrome can also occur due to factors of the home. Laminated flooring can cause more exposure to chemicals and more resulting SBS symptoms compared to stone, tile, and cement flooring.
Common pollutants
CO2
OUTDOOR AIR POLLUTION
SECONDHAND SMOKE
PAINT
BUILDING MATERIALS
INSECTICIDE
PHOTOCOPIER
CLEANING PRODUCTS
Prevention Toxin-absorbing plants, such as sansevieria. Replacement of water-stained ceiling tiles and carpeting. Increasing the number of air exchanges. Central Vacuums that completely remove all particles from the house. Regular vacuuming with a HEPA filter vacuum cleaner. Place bedding in sunshine, which is related to a study done in a high-humidity area where damp bedding was common and associated with SBS. Lighting in the workplace should be designed to give individuals control, and be natural when possible. Replace current office printers with lower emission rate printers. Only using paints, adhesives, solvents, and pesticides in well-ventilated areas or only using these pollutant sources during periods of non-occupancy.
Resource from Wikipedia
RESEARCH Toxin-absorbing plants Using natural methods to improve indoor air
SNAKE PLANT
PEACE LILY
SPIDER PLANT
CHINESE EVERGREEN
GOLDEN POTHOS
FERNS
PALM LEAVES
CORDYLINE TERMINALIS RUBRA
IVY
CHRYSANTHEMUM FLOWER
Plants selected for the product
SNAKE PLANT Air purification effect Ease to plant Evapotranspiration
SPIDER PLANT
GOLDEN POTHOS
FERNS
PEACE LILY
Replace soil Clay + water + sawdust, and 1100 degrees fired
ADVANTAGE 1. With numerous pores, it can retain water and not easily evaporate. 2. Increase drainage and breathability 3. Sterile and odorless 4. Insects cannot parasite 5. Suitable for indoor plants
Market trend
RESEARCH Image board
Extract keywords + SIMPLE
+ EASY TO USE
+ CLEAN
+ ELEGANT
Design target
MODULAR DESIGN
THE NATURAL WAY TO PURIFY THE AIR
CONFIRM THE INDOOR AIR QUALITY THROUGH APP
INTERACT WITH OTHER BUYERS
DESIGN CONCEPT Concept model
Structure
TRANSLUCENT BRICK Reflects light, allowing plants to absorb light indoors
POT Place plant
LIGHT Provide plant light VENT Remove purified air PRODUCT BODY Connect all parts
FAN Exhaust air
DRAWER Store water for plants
DESIGN CONCEPT Indoor plants
SNAKE PLANT
Filter paint smell, pesticides, second-hand smoke
SPIDER PLANT
Filter pigments, stains, detergents
GOLDEN POTHOS
Filter harmful substances from ink and paper
App design
DOWNLOAD THE APP TO CHECK YOUR PLANTS
BUY SOME NEW PLANTS ON THE ONLINE SHOP
FERNS
GOLDEN POTHOS
SPIDER PLANT
ACCOUNT NUMBER
SNAKE PLANT PASSWORD
LOG IN
YOU CAN CHECK IF THE PLANTS HAVE GET ENOUGH WATER
FERNS
Filter ink, second-hand smoke
Concept model
FAN Exhaust air
DRAWER Store water for plants
TRANSLUCENT BRICK Reflects light, allowing plants to absorb light indoors LIGHT Provide plant lights
COMBINED WITH APP
03
GOODBYE MALARIA
Prevent malaria and make children no longer suffering from illness.
BACKGROUND Mortality of children with malaria
The number of deaths has been declining year by year, but there have been signs of stagnation in the past 2 years, so malaria is still what we need to deal with immediately.
(PEOPLE)
800000
793365
750000
749423 702376
700000
679836 663480 650000
642582
640986
2015
2016
600000
2010
NO DATA
2011
0
0
10
2012
100
90%
OCCURRED IN AFRICA
SOURCE: IHME,GLOBAL BURDEN OF DISEASE
200
2013
300
2014
>300
80%
INFECTED PEOPLE ARECHILDREN UNDER 14
(YEAR)
Disease cycle
become mosquito with plasmodium
bitten by mosquito
plasmodium grows into liver cells
anopheles mosquito bite infected human
plasmodium enters the bloodstream
Problem definition Malaria prevention drugs are NOT suitable for children. High incidence in the rainly season. Mosquito nets are NOT used for prevention, but used for fishing. Children are attracted to mosquito due to the high body temperature and lack of resistance, so the infection rate is high. Prevention of materials and drugs are hardly to popularize.
RESEARCH Design target
Building materials
BAMBOO Light & strong, flexural strength, anti-corrosion,anti-mildew.Easy to get, it is a good durable material.
Nature Prevention Method
CLAY Make clay into bricks and dry them. It’s easy to make and often used as a building materials in Africa.
Local Building Materials
BRICKS After drying, it can make heating furnace to heating essential oil.
Sustainable Development Design
Main material
12 HRS
TAGETES MINUTA
Local African family hangs a pot of Tagetes Minuta to drive the mosquitoes.
DISTRIBUTED IN THE SOUYH OF THE SAHARA DESERT
THE EFFECT CAN BE MAINTAINED FOR 12 HOURS
THE GROWTH CYCLE IS 2-3 TIMES A YEAR
DESIGN CONCEPT Structure introduction
Dirt in the air
Rainwater is cleaner than groundwater, so it only needs to filter dirt in the air
Heating furnace
Traditional African way to provide the heat of distillation
Cast
Put in Tagetes Minuta and distill out anti-mosquito extract
Smoke vent
Rain collection tan
nk
Rain filter
After collecting rainwater, it can be filtered through the net to be used as a distillation.
Distilled storage area
Assembled into storage tanks with bamboo tubes for storing distillates.
Spraying steam
Use a porous bottom plate to spread the spray range
Pedal
Keep stepping on and the essential oil will spray out
DESIGN CONCEPT
2920mm
Size
How to use
01
Bring Tagetes Minuta to the distillation station
02
Put Tagetes Minuta in
03
Add wood and let the fire ignite
Three-view drawing
04
Enter the steam room
05
Pressing the pedal to squirt the oil
06
Spray evenly on the body to get more than half a day of protection
DESIGN CONCEPT Minified model
04
EASY TWIST
To let older people twist towels by themselves, we designed this assistive device to help them.
ANALYSIS Problem definition
Bathroom floor is often wet, seniors fall easily if they don't wear slippers
For older people, squatting can cause skeletal burden
Hand joints are degraded, so it is inconvenient when opening a faucet or twisting a towel
Wrist cannot be forced, it makes twisting towels difficult
Because the towel is still wet, it makes the floor became more slippery
Persona
AGE HEIGHT WEIGHT JOB HEALTH STATUS
LIFE STYLE
78 156 57 No Knee joint surgery
Tai Chi cooking, sewing
88 166 68 Fruit shop Slow walking cardiovasculardisease cataract
66 162 59 Service industry Tracheostomy
89 150 55 No Diabetes, knee degradation tooth degradation
Nocturia
Hiking, travel
Morning walk
Empathy map Water from faucet Dirty sinks and faucets Wet floor Impatient family
Advertising radio (selling medicine) You didn't shut the water down TV sound (elderly accident news) Lock it up first and do n’t waste water! Hurry up! You don't climb up and down! You didn't dry the towel again! When is the last time you clean? Are you alright? Do you need help?
SEE
THINK&FEEL
HEAR
Afraid grandson feels dirty... Should I wash faster? Afraid of bad smell in toilet I want to keep my space clean I can do it myself Be careful not to get hurt Don't want to bother family
SAY&DO I don't want to take a bath Psychological fear Walk away I can do it myself Ignore, do not respond
GAIN
PAIN
Afraid of loneliness It's hard to get up after squatting down Do not want to be supervised when using the toilet Time stress when using the toilet Afraid of falling
Have a safe space I can take care of myself Keep your space clean
STRONG EFFECT Wet floor Be careful not to get hurt
I can do it myself
didn't shut the water down Water from faucet
RATIONAL
Advertising radio (selling medicine) Psychological fear You didn't dry the towel again! Don't want to bother family
I want to keep my space clean
EMOTIONAL
Should I wash faster? Afraid of bad smell in toilet When is the last time you clean?
Dirty sinks and faucets
Afraid grandson feels dirty... Impatient family Are you alright? Do you need help? Ignore, do not respond I don't want to take a bath
LITTLE EFFECT
ANALYSIS Environment
Testing requirements PEOPLE WHO TIMES TEST METHOD
3-5 Over 65 years old, never hurt his/her wrists 15-20 mins Simulation of towel twisting with a rough model, and testing the dryness of the towel, also the comfort of the hand
Testing tools TWIST TOWEL BY HAND Drawback- 1. Incorrect wrist force can cause injuries 2. Older people have less strength to fully dry towels
TWIST TOWEL BY PULL Benefit- Save energy Drawback- 1. The towel may not be completely dry 2. No fixed point makes inconvenient force application
Experimental method Independent variable According to the design idea dependent variable Degree of dryness application of force comfort of the hand controlled variable Towel thickness Towel material Towel water absorption
Human engineeringfactors design points
1
VERY EASY
2
EASY
3
NOT SO HARD
4
LITTLE HARD
5
HARD
6
EXTREMELY HARD
Testing results Drainage method v.s. Water displacement tester A
(GOOD-BAD) SPIN>PRESS>TWIST
tester B
tester C
tester D
Application of force
TWIST
471ml
620ml
440ml
PRESS
480ml
561ml
550ml
621ml
Reduces the amount of effort needed
SPIN
765ml
826ml
812ml
830ml
by seniors to dry towels, use twisting to achieve
Drainage method v.s. Application of force (Rating of Perceived Exertion)
tester A
Wrist rotation Wrist rotation angle when twisting towel,
tester C
tester D
TWIST
6
6
5
PRESS
4
3
4
SPIN
2
1
1
Force angle v.s. Comfort of the hand
(Comfortable-Unomfortable) 45°>0°>15°
tester A
tester B
tester C
tester D
0°
3
2
5
5
15°
5
5
3
4
45°
2
3
2
3
Does it cause wrist discomfort due to repeated rotation?
(EASY-HARD) SPIN>PRESS>TWIST
tester B
Design target EASY TO USE
EASY CLEAN SPACE
TO AVOID THE FLOOR GETTING WET
AVOIDING WRIST DISCOMFORT
DESIGN CONCEPT Seniors twist towel assistive device
Shaft
energy core
handle
Water collecting tank
How to use
open the cover
put the towel in
pull the rope
drain the water
Older people often can’t twist towels by themselves, because they have less strength in their hand muscles. To solve this problem, this assistive device designed to dry towels by pulling.
Shaft
Pull the rope to rotate the rotating shaft, let the towel dry by centrifugal force
Hole
Let the water flow to the tank
Water collecting tank
Collect water from towels and drain them regularly
05
RE-TOYS
APP for secondary recycling toys, which can communicate or buy toys
BACKGROUND Introduction Toys carry memories of our time, from Barbie to the model collection, every toy has its own unique story. Even if you don't like it anymore, it shouldn't be discarded. If someone can cherish its value more than you, is it worth continuing?
iPad
21:45
RE-TOYS TOY'S SECOND LIFE Available on the
App Store
Available on the
Google Play
Logo design
The design inspiration is a gift box with a red ribbon on the top, mix with the word "toy". It symbolizes that secondary recycling toys can also be a gift.
RE-TOYS
iPad
21:45
AGE according to the ages of different customers, we have different directories to make customers and sellers more convenient to use.
iPad
LOCATION
Use the map, you can easy find the products, make it easier for users to find delivery locations.
iPad
21:45
21:45
21
DESIGN CONCEPT
iP
:4
5
ad
Interface design 21
iP
:4
5
ad
21
iP
21
iP
21
iP
:4
:4
:4
5
ad
5
ad
5
ad
iP
21
iP
21
:4
5
ad
:4
5
ad
21
:4
5
06
REBORNED FRUIT
We create a new solution for the produce wastes, so it can be accepted by the consumers which leads them to purchasing it and help decrease wastes.
ANALYSIS Why ugly fruit is better? There are a lot of produce on the market that can be eaten, but gets discarded due to its apperance. Therefore, we hope to create a new solution for the produce wastes, so it can be accepted by the cosumers which leads them to purchasing it and help decrease wastes.
According to studies, fruits have protective mechanism. So when it gets hit or demaged, it will generate more antioxidants, which is good for human’s health.
Farmers harvested fruits Dilivery and abandon ruined or ugly fruit Consumers select good-looking fruit
Stickers FRONT
INSIDE
fruit’s feelings
Split here
DESIGN CONCEPT
Fruit informations In front of the stickers
07
Kaoliang liquor packaging
Redesigned Kaoliang liquor packaging by simplify the pattern and add modern elements.
RESEARCH Kaoliang liquor packaging
Keywords + TRADITIONAL
Swatches
+ DELICATE
RESEARCH/DESIGN CONCEPT Reference Concept A - pattern
Concept B -delicate&restrained
Kaoliang liquor’s label gives a traditional, delicate and distinctive impression. After simplifying the original dragon pattern, it can be a unitized pattern.
Kaoliang liquor’s packaging design over the years is mainly refined and stable. If you want to design a modern package, you also need to converge in a certain sense of high level, we can use the swatches of Kaoliang liquor to accomplish.
Logo
Combined “Kinmon” with “58 °Kaoliang liquor”, and use part of the KKL pattern as decoration
Pattern
dragon pattern
KKL pattern
new pattern
DESIGN CONCEPT Proposal A BOTTLE PACKAGING
COVER
BAG
Proposal B BOTTLE PACKAGING
COVER
BAG
08
NAPKIN HOLDER
Use wood as material and combine Chinese elements to design a napkin holder
ANALYSIS Image board
Rough model
DESIGN CONCEPT
With white napkins as clouds in the mountains, the wood has the image of layers of mountains, showing the beauty of clouds around.
09
SPEED FORM
In order to train model making skill.
RESEARCH Reference
Sketch
Model
MODEL
THANK YOU