2018HYC-Portfolio

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2011-2018

C

H

A

N

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OUTLINE

R ES U ME

PROJ ECT A

P ROJE CT B

PR OJ EC T C

A BO U T ME

S LI DE

IX

LE T’ S WA LK

RESUME

Hui Yen C hang 886-933 -531- 733 oasis19 9345@gmail .c om

ABOUT E D U C AT I O N

2017. 09 - 2 018.07

䋊稲

Gra du at e I n s ti tu te o f In d us tr i al De s i g n , Na t io nal Ch en g Ku ng Un i v er s i ty

2011.09 - 2015. 06

De pa r tm ent o f Pr o d uc t D es i g n, Min g Chu an Un i v e r s i ty

WORK

2017. 09 - 20 18.07

EXPERIENCE

Res ear c h A s s i s ta n t, CX B Des ig n L ab

ૡ֢妿稲

2016. 10 - 20 17.08

R& D De sign M a n ag e r, Cha mpion B ui l d i n g M a te r i a l s C o., L td .

2014. 08 - 20 16.09

I ndu st r ial D es i g ne r, S tu dio 88 D e s i g n Co r p .

2011 .01 - 2011. 08

A r t Design e r, E co ff e e Co. , Ltd .

CONFERENCE Ꮈ懾�

Th e A CM C HI C on fe r en c e o n H um a n Fa c to r s in Co m pu tin g Sy s te m s ( M o n tr ea l , C an a da )

WORK SOFTWARE

'

䛑አ敟誢

P HOTOS HO P I LL US TRATOR CORE L DRAW

'

RHI NOCE R OS K EY S HOT A UTOCA D P RO- E

EXHIBITIONS

2016. 12

ᒽ疻妿稲

2 016 Taipe i Bu i l d i n g Sh ow, Ch am p io n B u i l di ng M a ter i al s Co ., Ltd .

2016. 07

Me dica r e Ta i wa n 2 0 16 , APE X M e d i c a l Co r p .

2015. 04

The 3 4t h Yo u n g D e s i g ne r Ex hi bi ti on .

2014. 10

Ta iwa n Nan o - Te c h no l o g y Ex h i b i ti on .

AWARD AWARD &

2015 .04

P r od uct Des ig n C a te g o r y J ud g e s ' Awa r d o f t he Go ld en P i n De s i gn Awa r d.

COMPETITIONS 糷糫妿稲

P ac kag in g Des ig n C a teg o r y J u dg e s ' Awa r d o f t he Go ld en P i n De s i gn Awa r d.

2014 .07

I nn ov at io n an d Te c h no l o g y Ca te go r y M e r i t Aw a r d o f t h e G i g a b y t e G r e a t D e s i g n Aw a r d .

2013 .08

P r od uct Des ig n C a te g o r y Ho no r a b l e M en ti o n o f t he Ne w Taipei H o m ew a r e D es i g n Awa r d .

2013 .04

S wee t K itc hen De s i g n Ca teg o r y Ho n or a b l e Me nt ion o f t he S a k u r a K i tc h en De s i gn Awa r d.

2012 .10

L eisu r e Chair Cate go r y H on o r ab l e M e nti on o f t he In nov at ion Ch ai r De s i g n Aw ar d s .

2012 .06

Fir st P lac e Awar d o f the F i n al Pr e s e nta ti o ns o f t he De pa r tm e nt o f P r od u c t De s i g n .

OUTLINE

R ES U ME

PROJ ECT A

P ROJE CT B

PR OJ EC T C

A BO U T ME

S LI DE

IX

LE T’ S WA LK

DESIGN OBJECTIVE

戔懯ፓ秂

PROJECT A A BETTER THERMOS FOR BLINDS. 䌘ෝ 憙ᵑ ᘏ 㬵藯牧ፓ 獮૱ᶎӤ 虵搚ԏ狒伩磻᮷磪砺֢Ӥጱᵑ繸膏犋‫׎‬ԏ蒂牐ࢩ 種 牧 種 䌕 礯 ጱ Ԇ ᥝ ፓ 秂 傶 獊 ᶎ ௔ 瑿 ԧ 薹 ֵ አ ᘏ 襑穩 牧㪔 薹 究憙ᵑᘏ ࣁֵአ狒 伩磻碻ጱ㺔氂膏ࢯह牧戔懯‫ڊ‬ๅᒧ‫ݳ‬憙ᵑᘏֵአ ጱ 叨 ߝ 牐 U si ng the n o r ma l the rmo s i s a d iff icult c ha llen ge t o b lind p eo ple, so t h at to i m p r ov e th e i ns tr u c ti o n s of th er mos i s ver y im por t ant .

DESIGN PROCESS

1 2 3 4 5

Ꮈ绗膏戔懯窕纷

Marketing Analysis

૱䁰藲Ꮈ膏獤ຉ

In-depth interview

ፓ秂碢ᗭᎸ绗獤ຉ

Requirements definition

ֵአᘏ襑穩膏秚䨝讨

Va l u e P r o p o s i t i o n

珶禂秇ୗ膏㰷꧊Ԇ皰

Design Development

戔懯咳疻膏ᤈ衴ᒽኼ

碉誢૱䁰咳疻撉玊 ‫ྍڡ‬窞揲聜䙼藲Ꮈ 埈凗ߝ粞60$57獤ຉ

ፓ秂碢ᗭਧ嬝膏獤ຉ ֵአᘏ眐ह薪疗ဩ ፓ秂碢ᗭ搡௔我藳

၏盿‫ܜ‬粙獤ຉ ֵአᘏ眐ह硲Ԫ ֵአᘏ襑穩ਧ嬝

獺碝ֵአᘏ碟纷瑽 珶禂秇ୗ憒㴟 獺碝㰷꧊Ԇ皰

戔懯憒塅膏禊盢咳疻 叨ߝ‫ۑ‬胼膏ದ蔩藯ก 碉誢ᤈ衴ᒽኼ憒㴟

M A R K E T I N G A N A LY S I S

૱䁰藲Ꮈ膏獤ຉ

1

Aspects of Analysis ग़ᶎ‫ݻ‬૱䁰獤ຉ

碉誢૱䁰絑ह咳疻撉玊

‫ྍڡ‬窞揲聜䙼藲Ꮈ

埈凗ߝ粞60$57獤ຉ

M A R K E T I N G A N A LY S I S

碉誢૱䁰咳疻撉玊

㱁

133

135

狒 伩 磻 ૱ 䁰 蜱 ଙ 衴 ࠓ 撉 玊

128

130

123

125

11 9 120

11 6

11 5 11 0 ଙ犩

2 0 11

2012

2013

2014

2015

૱䁰撉玊 礬硁蜱ଙ㬵૱䁰౮裾撉玊㬵‫ڣ‬䥁牧狒伩磻૱䁰ጱ౮裾ଏଶፘ吚绐ਧ牧 Ӭ襑穩ᰁ蝛ଙी‫ے‬牧蝫媲Բଙ᮷᩻螂ጯ㱁ጱ衴ࠓᰁ牐 Ԇᥝ粬௔傶狒伩௔胼֯牏硡癲‫ڥ׎‬牏絑狒膏蔫ኞ缛牐

碉誢૱䁰咳疻撉玊

M A R K E T I N G A N A LY S I S

ਡ 薪 眐 ह ࢩ ᔰ 獤 ຉ

ᐒ䨝

妿倉

ᑀದ

Social

Economic

Te c h n o l o g y

蝢አ戔懯咳疻

ᘍᰁֵአᘏ搳揮胼‫ێ‬

Ոࢩૡ纷

糷஑ਞ獊眤

姘狕揲አ

硲ᵑሲ

仂੝綠櫝眤

斔ٍႣ࿶ሲ

๭搡᯿ᰁ

ी‫ے‬憙ᵑᘏ‫ڥ׎‬௔

搳揮碢ᗭ碍ᰁ

‫ݢ‬藲碉戔懯

䌕አ狒伩磻斃੝

叨ߝ憒໒玕牏㻌Ӟ玕

絑狒

᯿憙蛪ᵑᘏ襑穩఺蘷൉‫܋‬

ኞ叨౮๜碍ᰁ藲礚

秇奲玕 ਞ獊௔ᘍᰁ

ֵአᘏ碢ᗭጱ褖‫ګ‬

6(7 ‫ ܈‬य़ 橕 棎 ࢩ ᔰ ᐒ䨝

S

妿倉

E

ᑀದ

T

蝢አ戔懯

ֵአᘏ搳揮胼‫ێ‬

Ոࢩૡ纷

ֵአ碢ᗭጱ褖‫ګ‬

㻌Ӟ玕叨ߝ

絑狒

仂੝蚣櫝眤

叨ߝ憒໒玕

ਞ獊௔ᘍᰁ ‫ݢ‬藲碉戔懯

‫ྍڡ‬窞揲聜䙼藲Ꮈ

M A R K E T I N G A N A LY S I S

ٌ犢

翕᪠

狒 伩 磻 Ԇ ᥝ 衴 ࠓ 蝢 ᪠ 膏 ߝ 粞

ᰁ 玕 㺔 ‫ܫ‬ 獤 ຉ

ᰁ虵ମ

妿ኧࢧ硩 犩翕᪠㺔‫ܫ‬藲礚奾ຎ咳匍牧Ӟ膢窞揲ᘏ Ֆ簁撉‫ݻ‬ෝ䋿誢ମᶎ搳揮牧斃੝ֵአ翕᪠ፗ矑搳揮牐

ጯ虴獍‫ݪ‬

ᰁ虵ମ ኞၚጯ虴

ኞၚጯ虴 ጯ虴獍‫ ݪ‬ ٌ犢

袗䌌

妿ኧࢧ硩 犩翕᪠㺔‫ܫ‬藲礚奾ຎ獤ຉ牧ԧ薹窞揲ᘏԆᥝ

腥諑䒍

螡搳ጱߝ粞傶虡玢膏腥諑䒍蝡獋疑牧緡ฎ痀ෝ㰷໒斃ṛ牏 Ꭳ‫ݷ‬ଶṛӬದ蔩斃傶獺碝ጱߝ粞牐

葽粞

腥諑䒍 虡玢

虡玢

M A R K E T I N G A N A LY S I S

埈凗ߝ粞獤ຉ

腥諑䒍 虡玢 ᒽኼ Strategy

埈 凗 ᘏ ߝ 粞 獤 ຉ

6 0 $ 5 7 獤 ຉ ဩ

埈 凗 ᘏߝ 粞 獤 ຉ

蝚螂翕᪠㺔‫ܫ‬虏 ֖窞揲ᘏ霘 䌃獋㮆ߝ粞ጱ60$57ߝ粞獤ຉᰁ ದ蔩 Te c h n o l o g y

ᤈ衴 Marketing

蔭牐ℂ襊螈瑽Ӿ‫ݢ‬፡‫ڊ‬腥諑䒍ࣁ ᤈ衴膏ᒽኼጱ蟂獤斃傶统‫ڊ‬牧૱ 䁰耬‫ݗ‬㳷‫ڊ‬匍ࣁದ蔩൉‫܋‬牏ߝ粞 聅䋊膏觎ਮ襑穩缛ᶎ‫ݻ‬牐ᘒፘ斃 ԏӥ牧虡玢ጱ猻玊Ԇᥝฎࣁದ蔩 ොᶎ牐

襑穩 Requirement

聅䋊 Aesthetics

礬硁獋㮆ߝ粞ጱ䌘穉奾ຎ஑犥咳 匍牧ፓ獮૱䁰Ӥ獋य़ߝ粞ጱԆᥝ 耬‫ڊݗ‬匍ࣁದ蔩൉‫܋‬牏ߝ粞聅䋊 膏ԧ薹觎ਮ襑穩ጱ覿ऒ牐

M A R K E T I N G A N A LY S I S

埈凗叨ߝ獤ຉ

腥諑䒍 虡玢 क़ࣳ Shape

埈 凗 ᘏ 叨 ߝ 獤 ຉ

6 0 $ 5 7 獤 ຉ ဩ

埈 凗 ᘏ 叨 ߝ 獤ຉ

ℂ襊螈瑽Ӿ‫ݢ‬犥፡‫ڊ‬腥諑䒍ጱ搡 眤牏क़ࣳ膏奾䯤緡斃ᒧ‫ݳ‬觎ਮ襑 ๭碘 Material

搡眤 Te x t u r e

穩牧ᘒᜋ୸ොᶎ㳷ฎ虡玢ጱ䛑አ 斃ग़‫ز‬牐

ℂ蝡獋㮆ߝ粞ጱ叨ߝ獤ຉ‫ݢ‬犥ԧ 薹牧斃磪秚䨝咳疻ጱ秚䨝耬‫ݗ‬ฎ 叨ߝ奾䯤膏๭碘ጱ獺碝膏Ꮈ咳牐

ᜋ୸ Color

奾䯤 Assembly

IN-DEPTH INTERVIEW

ፓ秂碢ᗭ藲Ꮈ膏獤ຉ

2

Ta r g e t A u d i e n c e A n a l y s i s ፓ秂碢ᗭᎸ绗獤ຉ

ፓ秂碢ᗭਧ嬝膏獤ຉ

ֵአᘏ眐ह薪疗ဩ

ፓ秂碢ᗭ搡௔我藳

IN-DEPTH INTERVIEW

‫ڡ‬ ྍ ፓ 秂 碢 ᗭ ਧ 嬝

ፓ秂碢ᗭ藲Ꮈ膏獤ຉ

TRENDS 狅硁 ଙӮኴ蔫ኞ奲而翄懯牧獊純夹磪 㱁Ո‫ݗ‬傶憙ᵑᘏ牧㬟獊純Ո‫ݗ‬ ጱ 牧ፘ吚ෝ ՈԏӾ疰磪ӞՈฎ憙ᵑᘏ牧Ӭ磪蝛ଙी‫ے‬ጱ撉玊牧虏薹究憙 ᵑᘏኞၚӤጱ犋‫׎‬虋౮ፘ吚᯿ᥝጱ捍氂牧簁ᘒ疩緹斔ٍጱ戔懯㶴Ֆ战ग़犋᪃ԏ蒂牐

ፓ 秂 碢 ᗭ ࣳ 眲 獤觊 憙ᵑᘏ

獊緹ᘏ

୧憙ᘏ

盅ॠ緹ᘏ

‫ض‬ॠ緹ᘏ

ᜋ緹ᘏ

ज़緹ᘏ

‫ط‬娄硵眤ᘏ

螐蜱緹ᘏ

IN-DEPTH INTERVIEW

ፓ秂碢ᗭ藲Ꮈ膏獤ຉ

Ԇᥝፓ 秂 碢 ᗭ

ፓ 秂 碢 ᗭ ࣳ 眲 獤 ຉ

盅 ॠ 獊緹 ᘏ 粬 ௔

ℂ䋿率薪疗现Ꮈ绗咳匍牧盅ॠ獊緹ᘏℂ縄ก虋 ౮०ก牧䌘ෝक़ࣁ絑ह獉ஞ磪茐盳䛽牏疏ொ牧ค ෭ጱ憙憽ᐟ妿妿涢玱ᘒ౮傶䋊聜ጱᴥ‫ێ‬牐 盅ॠ०กᘏኧෝ盳䛽牏犋ਞ獊眤牧Ӟ樄ত綍ᛗ 䨝叨ኞ矎碜ਧ‫ݻ‬ᤈ㵕䋊聜ጱ㶧ۗ牧ፘ斃ෝ‫ض‬ॠ獊 緹ᘏ牧盅ॠ०กᘏ䌘斔ٍጱ狅蚅纷ଶๅṛ牐

狅ፓ秂碢ᗭ݄奞獤‫ڊ‬碢ᗭࣳ眲㪔獤ຉ盅牧 咳匍㪔覍ಅ磪憙ᵑᘏ᮷ฎԆᥝፓ秂碢ᗭ牧 ٌӾ犥獊緹ᘏӾጱ盅ॠ獊緹ᘏԏ襑穩磧 傶氥茐牧蝱Ӟྍ獤ຉ種碢ᗭጱஞቘ粬௔牐

ࢩ種牧౯㮉疥ፓ秂碢ᗭਧ嬝傶盅ॠ獊緹ᘏ牧๗ 磭胼䄪蝚螂叨ߝ膏๐率戔懯牧䒻ۗ犢㮉ๅ盠螕䛑 㪔盵盋ኞၚ胼‫ێ‬牐

IN-DEPTH INTERVIEW

ֵ አ ᘏ ኞ ၚ 眐 ह 薪 疗

ֵአᘏ眐ह薪疗

PA R T I C I PA N T O B S E R VAT I O N ‫ݑ‬介䌘虡物Բ֖憙ᵑᘏ ఺क़౲ฎ綧የ疩膌盅ॠ憙‫ێ‬蝐玕

‫ݑ‬介瑿讨物‫ݣ‬玖૱憙ᵑᘏ疑裾㶧䨝牏揘㿁ဩՈӾ苉࿆㾴憙ᵑᘏ㶧䨝 介手ፓጱ物蝚螂䋿瑿薪疗‫ݑ‬介ᘏࣁኞၚ眐हӾֵአ狒伩磻㬵ፐ蕕࿜碻牧ಅ蔭匍‫ڊ‬ጱ԰㵕橕狌 膏ᤈ傶脁妏牧㬵獤ຉ褲萢ࣁٌ胙盅ԏ፥䋿㰷꧊膏襑穩牧㪔稳羳‫ֵڊ‬አᘏ碟纷瑽牐

IN-DEPTH INTERVIEW

ֵአᘏ眐ह薪疗

ֵአ獮

ֵ አ ᘏ 獮 Ӿ 盅 ӣ 褩 ྦྷ 獤 ຉ

ᤈ傶

竃။狒伩磻

疨ತ觶࿜秚

獤蜣獖籆࿜

篷ဩ嘦䋿竃笰

਻ฃತ犋‫ک‬瑿讨

䷱磪讨ਁ秂纈

獤䍅ग़櫞竃။

襑ᥝ犢Ո㶧ۗ

櫞蜣蘷獖籆࿜

瞥蕕ࢯ櫞

疨ತ臺揲碻樌裾

眐姼

ዳ讨

IN-DEPTH INTERVIEW

ֵአᘏ眐ह薪疗

ֵአӾ

ֵ አ ᘏ 獮 Ӿ 盅 ӣ 褩 ྦྷ 獤 ຉ

ᤈ傶

樄珸磻荠

ፐ蕕樄࿜

介手࿜֖

犋碁褰఺硯磻荠

砜ᔱ‫ڊ‬࿜‫֖ݗ‬ᗝ

ಋ瞲介ᰁ࿜֖

෤舄䍅螂ग़

妿ଉ襑ᥝ㶧ۗ

蔫ኞ㺔氂

瞥蕕ࢯ櫞

肯肨ᶪ蜣蘷࿜֖

਻ฃᤩ籣㰁

਻ฃತ犋‫ک‬磻荠

肨ᶪ蜣蘷ଶ犵

蕕࿜聻碻裾

眐姼

ዳ讨

IN-DEPTH INTERVIEW

ֵአᘏ眐ह薪疗

ֵአ盅

ֵ አ ᘏ 獮 Ӿ 盅 ӣ 褩 ྦྷ 獤 ຉ

ᤈ傶

觶አ樄࿜

荠Ӥ磻荠

硯ᗝ礰Ӥ

眐姼

ዳ讨

ஞቘ盳䛽ᤩ籣㰁

෤舄䍅螂ग़

ਧ‫ݻ‬胼‫ێ‬斃癩

篷ဩ毆介࿜ᰁ

秚䯤蕦褾櫞ֵአ

਻ฃತ犋‫ک‬磻ৼ

琊࿜蝧ଶ斃娓眸

妿ଉ䷱磪荠অ 笙࿜㺔氂

IN-DEPTH INTERVIEW

獮๗Ꮈ绗獤ຉ ֵ አ ᘏ 我 藳 憒 㴟

ፓ秂碢ᗭ搡௔我藳

我姛硈ਧ

܎奾䯤ୗ我藳

疥‫ض‬獮ԏ藲Ꮈ奾ຎ獤ຉ

礬硁薪疗ဩ஑‫ک‬ԏ

‫ݑ‬我ᘏ㻌加蝱ᤈ我藳牧

膏碉ቘ牧㪔൉‫ྍڡڊ‬咳

ֵአᘏ碟纷瑽㬵憒㴟

虏‫ݑ‬我ᘏ胼䄪硯誫牧

匍ጱֵአዳ讨֢傶盅媲

碉誢我姛ො‫ݻ‬膏㺔氂

犥䒻ۗ矐懵‫ݑ‬我ᘏ

㷢ᘍ狅硁牐

ๅ፥䋿ጱ眤‫ݑ‬牐

我藳ፓጱ藯ก

我藳䌘虡物Բ֖憙ᵑᘏ ఺क़౲ฎ綧የ疩膌盅ॠ憙‫ێ‬蝐玕

我藳瑿讨物‫ݣ‬玖૱憙ᵑᘏ疑裾㶧䨝牏揘㿁ဩՈӾ苉࿆㾴憙ᵑᘏ㶧䨝 我藳ፓጱ物礬硁薪疗ဩ稳羳‫ڊ‬ጱֵአᘏ窕纷膏襑穩㬵֢傶我藳ጱ狅硁牧㺔氂现懵抷䟖玲斃䕃௔ ጱොୗ蝱ᤈ牧犥矐懵‫ݑ‬我ᘏๅ፥䋿ጱ藨Ꭳ眤‫ݑ‬ᶎᨩ牧ֵ஑碉誢ጱፓ秂碢ᗭᎸ绗膏獤 ຉ胼䄪஑‫ک‬ๅ‫ے‬ਠ碉ጱ觎ਮ襑穩膏奾抷牐

IN-DEPTH INTERVIEW

ፓ秂碢ᗭ搡௔我藳

我 藳盅ॠ 獊 緹ᘏ

‫ ݑ‬介ᘏ च๜虻碘

ন‫ݷ‬物ሴਜ猈

我藳 獉 ਻碉 ቘ

௔獨物ካ௔ ଙ请物 䵇

斔疩䋊聜物Ӟ樄তฎኧᆿྮ膏斔疩ᘏ䒻ۗ䋊聜牧裾๗ኧᐒ䨝

蛪ṛ物 FP

憙ᵑ斔疩㶧䨝㶧ۗ狶ኞၚਧ‫ݻ‬斔ۗ懺娞牐

誢᯿物 NJ

匍磪ዳ讨物

㮆௔粬监物獉‫ݻ‬牏眸ᆧ牏犋඘膏ՈԻ褬

觶࿜秚秚‫ݣ‬ग़䰬牧櫞蜣蘷獖牏籆࿜

०胼觊ࣳ物盅ॠ獊緹ࣳ

ொ籣㰁ᘒ犋碁蕕籆࿜ 妿ଉࢩ傶࿜蕕ॡग़疩膌ფ‫ڊ‬ 斔ٍ玲஑犋ฃ牏犋竃༩搳揮ොୗ

IN-DEPTH INTERVIEW

ፓ秂碢ᗭ搡௔我藳

我 藳盅ॠ 獊 緹ᘏ

‫ ݑ‬介ᘏ च๜虻碘

ন‫ݷ‬物战਩ణ

我藳 獉 ਻碉 ቘ

௔獨物穇௔ ଙ请物 䵇

斔疩䋊聜物ኧ虁ቘ䒍膏憙ᵑᘏፘ橕秚䯤斔疩ኞၚ秚胼懺娞牧

蛪ṛ物 FP

ፓ獮ྯ์Ֆ簁瞱媲䨝‫ک‬懺娞Ӿஞ矑‫ݑ‬斔疩牐

誢᯿物 NJ

匍磪ዳ讨物

㮆௔粬监物獉‫ݻ‬牏ਞ覌牏伩礖牏ஞ௏奞腞

肯肨ᶪ蜣獨࿜֖

०胼觊ࣳ物盅ॠ獊緹ࣳ

藨傶አಋ介ᰁ࿜֖犋蔫ኞ 琊࿜碻ଉࢩ࿜伩ॡṛᘒᤩ籣‫ک‬ 犋ᆧ盿ጱ絑ह襑ᥝ讔簡獨Ո䒻盜

IN-DEPTH INTERVIEW

ፓ秂碢ᗭ搡௔我藳

我 藳盅ॠ 獊 緹ᘏ

‫ ݑ‬介ᘏ च๜虻碘

ন‫ݷ‬物࿯ᤶਡ

我藳 獉 ਻碉 ቘ

௔獨物ካ௔ ଙ请物 䵇

斔疩䋊聜物఺क़疩膌०ก牧ኧ蠴ኞ旉Օ憙ᵑᘏፘ橕秚䯤蝱ᤈ

蛪ṛ物 FP

ኞၚ秚胼斔疩懺娞牧ࣁ螕䛑०胼制丆Ӥ斃ࢯ櫞牐

誢᯿物 NJ

匍磪ዳ讨物

㮆௔粬监物ဂ认牏ਞ覌牏獉碓牏绐᯿

አಋ介ᰁ࿜֖犋蔫ኞ݈਻ฃ籣‫ک‬

०胼觊ࣳ物盅ॠ獊緹ࣳ

犋Ꭳ螇狒伩磻磻荠ฎ玽磪荠অ 篷ဩ஑Ꭳ࿜伩牧琊࿜碻䨝疏ொ 耬ԓ斔ٍጱፘ橕虻懱

IN-DEPTH INTERVIEW

ፓ秂碢ᗭ搡௔我藳

ֵአᘏ襑穩膏匍磪叨ߝ穉䌘獤ຉ ֵአᘏ襑穩 匍磪叨ߝ粬௔

穉 䌘 獤 ຉ 奾ຎ

ਞ獊膏 ൉蠣‫ۑ‬胼 ℂ我藳奾抷ತ‫ڊ‬ፓ秂碢ᗭጱ襑穩牧ٌӾ犥 ਞ獊膏൉蠣‫ۑ‬胼牏砺֢‫ڥ׎‬௔膏奾䯤௔傶 ᯿ᥝ㬟穉ࢩᔰ牧奾‫ݳ‬獮ᒒ螀አ薪疗ဩ஑‫ک‬ 砺֢ ‫ڥ׎‬௔

硡癲 ‫ڥ׎‬௔

ጱ氥௔襑穩牧‫ݢ‬蝱Ӟྍ嘦藨㪔稳羳‫ֵڊ‬አ ᘏ襑穩膏秚䨝讨牐

穉䌘匍磪叨ߝ粬௔牧‫ݢ‬咳匍૱ᶎӤ叨ߝय़ 蟂獤Ֆ簁犋ᒧ‫ݳ‬憙ᵑᘏֵአ襑穩牧疪ٌࣁ ਞ獊௔膏奾䯤ᶎӤ牧ࢩ種‫ݢ‬狅種֢傶盅媲 戔懯襑穩ਧ嬝ԏ䛑አ‫ز‬ᔰ牐 蝨ࣳ

奾䯤௔

REQUIREMENTS DEFINITION

ֵአᘏ襑穩膏秚䨝讨ਧ嬝

3

Demands of Users ֵአᘏ襑穩ਧ嬝

ֵአᘏ眐ह硲Ԫ

၏盿‫ܜ‬粙獤ຉ

ֵአᘏ襑穩ਧ嬝

REQUIREMENTS DEFINITION

ֵ አ ᘏ 眐 ह 硲 Ԫ Ӟ

ֵአᘏ襑穩膏秚䨝讨ਧ嬝

च๜虻碘

ন‫ݷ‬物(OOHQ

硲 Ԫ眐 ह

௔獨物穇௔ ଙ请物 䵇

(OOHQࣁ܎ଙ獮摸茐Ӥ紑ጱ᪠Ӥ牧‫ڊ‬敋纘疩膌櫕縄०ก牧ᘒӢॢࢩૡ֢裾๗

৒঴制眲物૪৒

窔洛㾴क़牧篷ဩ妔Ԩ(OOHQ篷碻篷‫ڰ‬ጱᆙ虁膏㶧ۗ牧ෝฎ藶ԧӞ㮆፡虁㬵揳

֘ಅ物羴夹

蛪ᆙ虁牧֕裾ԋӥ㬵Ӣॢ蜢舚胙揗茐疑Ӿಅ磪妿倉瓟‫ێ‬牧虏(OOHQ究ਧᛔ૩

肬禂物䌃֢​֢疑 岉蚕物碟蝿

᯿碝䋊聜ኞၚਧ‫ݻ‬胼‫ێ‬牧֕ࣁ०กԏ盅甇䌘ෝ犥ஃ聜䙼ጱԪᇔ᮷眤‫ک‬疏ொ牧 疪ٌฎࣁच๜ጱኞၚ胼‫ێ‬Ӥ牧穉ই蕕࿜牏ᆛ߅珹缛牐ᘒࣁ耬ԓ憙ᵑ蔫硽ጱᐒ 䨝Ӿ牧䌕槹傶憙ᵑᘏ戔懯ጱኞၚ斔ٍፘ吚ᑑ੝牧斔ٍ玲஑犖盄ࢯ櫞牐

REQUIREMENTS DEFINITION

ֵ አ ᘏ 眐 ह 硲 Ԫ ԫ

ֵአᘏ襑穩膏秚䨝讨ਧ嬝

च๜虻 碘

ন‫ݷ‬物6WHYH

硲Ԫ 眐 ह

௔獨物ካ௔ ଙ请物 䵇

ࢩ傶羗ੳየ୚咳憙翕腕የ虋ጱ6WHYH牧ࣁ०กԏ盅०݄ԧૡ֢牧ࢩ甖ৼ篷ဩ

৒঴制眲物૪৒

揗砾疑Ӿ妿倉᯿砾牧6WHYH究ਧ‫ک‬疑愊ᴫ蜱ጱ襉ࠓ珶ମ಑ૡ牧ࣁૡ֢碻ࢩ傶

֘ಅ物臨‫ے‬珠

觎ਮ盄ग़ፘ吚盜繓牧ջ௳碻樌犖盄Ꭸ牧疩膌6WHYH蕕࿜碻ଉଉࢩ傶碻樌ॡ摸

肬禂物补ᤈᤈ㹓 岉蚕物፡純搴

ᘒ籣㰁౲ฎ荠ৼ䷱荠অ蝨౮ფ࿜牧圵圵क़ࣁࢩᔰ᮷虏6WHYH蛪ஞ‫ࢯکݑ‬硑牧 ᘒ犢మ搳揮Ӟ㮆ๅො‫׎‬憙ᵑᘏֵአጱ狒伩磻牧㶴䷱磪ᓕ螇胼䄪஑Ꭳ斔ٍጱፘ 橕虻懱牧犖犋Ꭳ螇ই֜胼䄪搳揮牐

REQUIREMENTS DEFINITION

၏ 盿 ‫ܜ‬ 粙 獤 ຉ

ֵአᘏ襑穩膏秚䨝讨ਧ嬝

INSIGHT CARD

INSIGHT CARD

INSIGHT CARD

ֵአᘏኞၚ聜䙼

搳揮碻ጱአ䜛ஞቘ

虵ࠓ๐率ጱ蒂ቘ

THEME

THEME

THEME

֜碻䨝藉咳蕕࿜㵕秚牏

搳揮吚ӥ䨝ᘍᰁՋ讕牏

ࣁՋ讕䰬ጱ瑿ො搳揮牏

磧ଉ‫ک‬Ջ讕瑿ො蕕࿜牏

Ջ讕ܻࢩ疩膌犋搳揮牏

犥Ջ讕ොୗ೴螡牏奾癱

吚ӥ䨝襑ᥝᘍᰁՋ讕牫

搳揮碻‫ڊ‬匍Ջ讕㺔氂牫

吚ӥ‫ڊ‬匍Ջ讕㺔氂牫

FA C T

FA C T

FA C T

Ӟ෱‫ک‬獍‫ݪ‬碻䨝‫کض‬艐࿜

磪犚۱蕕犋胼瞥樄牧篷ဩ

ࣁӞ膢ኞၚጯ虴搳揮牧ᥝ

樌蕕࿜牧蝢ଉ䨝݄櫝ૡ֢

吚䁰手አ牧䨝ᘍᰁਙጱֵ

扇㺔ମ㹓叨ߝ硎硯֖ᗝ牧

玟斃蜱ጱ瑿讨牧蝢ଉ螨‫ع‬

አොୗฎ玽਻ฃӤಋ牧ᘒ

֕䷱磪Ո㹓胼䄪㶧ۗ೴螡牧

ፐ蕕籆࿜牧褔犵ᤩ籣㰁ጱ

‫ݗ‬Ꮷ斃অጱߝ粞㰷໒蝢ଉ

‫ݝ‬胼扇㺔ෟ螲ጱ觎ਮ牧䌘

‫ܧ‬檺犖仂੝蕕࿜ጱ碻樌牐

᮷穉斃ṛ牧犖ฎ୽段ࢩᔰ牐

ෝ憙ᵑᘏጱ๐率犋綍ਠ珿牐

SOLUTION

SOLUTION

SOLUTION

虏ֵአᘏ胼䄪磪硳൉‫܋‬

ᘍᰁᤈ衴ොୗ膏ਯ㯽ಋဩ牧

獺蝨䌘憙ᵑᘏๅ‫݋‬珿ጱ虵

蕕࿜ጱ硳ሲ㪔褔犵‫ܧ‬檺牧

犥仂੝ֵአᘏࣁ‫ڡ‬๗搳揮

ࠓ๐率膏誢涢牧൉‫׀‬蝑虴

犥笕᪃觎ਮ㰷꧊牐

碻ጱஞቘ綡眾膏揗砾牐

‫ک‬଱膏硽䋊ጱ搳揮๐率牐

REQUIREMENTS DEFINITION

ֵ አ ᘏ 襑 穩 膏 戔 懯 ਧ 嬝

ֵአᘏ襑穩膏秚䨝讨ਧ嬝

DESIGN DEFINITION ๐率戔懯

叨ߝ 戔 懯

൉‫݋׀‬珿ጱ虵ࠓ๐率膏窕纷

ဳ᯿ਞ獊௔㺔氂ጱ൉‫܋‬

褔犵玟獨௔膏蚣櫝眤

ฬ眻ࣳጱ൉纈秚‫ګ‬ದ蔩䛑አ

仂੝搳揮纷ଧӤጱྍ詽膏櫞ଶ

‫݋‬珿憙ᵑᘏጱ砺֢ොୗ

蝚ก玕牏墋ฃ窕纷犥ी‫מے‬犨ଶ

墋ฃ奾䯤仂੝ֵአጱࢯ櫞纷ଶ

൉‫׀‬娄Ӥ懪搳‫ک‬଱蝑虴膏薹藯

VA L U E P R O P O S I T I O N

珶禂秇ୗ膏㰷꧊Ԇ皰

4

Va l u e P r o p o s i t i o n 珶禂秇ୗ膏㰷꧊Ԇ皰ਧ嬝

獺碝ֵአᘏ碟纷瑽

珶禂秇ୗ憒㴟

獺碝㰷꧊Ԇ皰

珶禂秇ୗ膏㰷꧊Ԇ皰

VA L U E P R O P O S I T I O N

๐率വ皞 獺 碝 ֵ አ ᘏ 搳 揮 碟 纷 瑽

糷玲懱௳

襎扖懪搳

䌕㹓๐率

ֵአᘏ蝚螂薥‫݋‬牏 襎憙牏皞砮缛矑硩 叨ߝ虵ࠓ๐率‫௳מ‬

ֵአᘏ‫ݢ‬䡿಑ 娄Ӥਮ๐懪搳 䌕娄ፗ矑搳揮

ֵአᘏਠ౮懪㻌 ๐率Ո㹓‫ܨ‬䨝樄ত 伛猋‫ڊ‬虴牏蝑虴窕纷

๐率䋿碞

ֵአᘏ手አ

砺֢藯ก

䌕㹓蝑螈

虏叨ߝ胼䄪ๅ 薥蜱ֵአᘏ牧 仂੝ᑀದ叨ߝ ጱ綠櫝膏٩獖眤

๐率䌕㹓‫ֵݻ‬አᘏ 藯กֵአ牏砺֢ො ୗ牧仂੝ֵአᘏ ᛔᤈ砜ᔱጱࢯ櫞

๐率Ո㹓ፗ矑疥 叨ߝ蝑虴‫ک‬疑

搳揮究ᒽ 究ਧ螡搳

ࠓ盅๐率藯ก

൉‫ֵ׀‬አᘏ臑অጱ 搳揮牏ֵአ誢涢牧 犥笕᪃觎ਮ㰷꧊

൉‫׀‬叨ߝࠓ盅๐ 率虻懱膏‫ک‬଱姘狕 ๐率薹藯

՞稠 ֵአᘏፗ矑疥匍ᰂ 旉Ի妔๐率䌕㹓牐

VA L U E P R O P O S I T I O N

珶禂秇ୗ膏㰷꧊Ԇ皰

竃။狒伩磻 藉咳襑穩 獺 碝 ֵ አ ᘏ 碟 纷 瑽

疨ತ觶࿜秚

獤蜣獖籆࿜

仂੝獉蟂奾䯤獤䍅 膏෤舄䍅牧褔犵憙ᵑ ᘏ竃။Ӥጱࢯ硑牐

橕棎纷ଧ ਞ獊൉纈

ፐ蕕樄࿜

࿜蕕‫ک‬矑蜱毆戔 ࿜֖碻牧‫ܨ‬䨝磪ਞ獊 ൉蠣牧虏憙ᵑᘏ犋አ ٚ犥ಋ介ᰁ࿜֖

藲碉࿜֖ 憙ᵑᘏ‫ݢ‬ᛔᤈ藲碉 毆戔࿜֖牧狅ྯ稞 襑穩狶藲碉牧㪔‫ݢ‬ 螨‫ع‬࿜ფ‫ڊ‬ጱ制丆

ᴫ‫ے‬㰷꧊ 觶አ樄࿜

荠Ӥ磻荠

ࣁ矑蜱磻‫ݗ‬ጱ瑿ො牧 戔懯࿜伩൉蠣蕕ᗝ牧 仂੝憙ᵑᘏ籣㰁觓檺

磻荠෤舄䍅奾䯤 仂੝牧虏砺֢ො ୗๅ‫ے‬墋㻌牐

硯ᗝ礰Ӥ

VA L U E P R O P O S I T I O N

珶禂秇ୗ膏㰷꧊Ԇ皰

獺 碝 珶 禂秇ୗ

KP 橕棎‫֢ݳ‬फ़֎

KA 橕棎ၚ㵕

VP 㰷꧊Ԇ皰

CR 觎ਮ橕狌

CS ፓ秂ਮᗭ

硰଱秚橕蔫ᐰ蟂

蔫硽വ皞ၚ㵕

蝚螂蔫硽ጱവ皞膏虵

洛䁰硁讨๐率

% WR &

揘㿁ဩՈ憙ᵑᘏ㶧䨝

虵ࠓ懱௳വ皞

ࠓොୗጱ硬臑牧ਠ珿

憙ᵑ㶧䨝㶧ۗ

盅ॠࣳ獊緹ᘏ

य़ࣳᰁ虵ମ

獺碝誢涢ᤈ衴

憙ᵑᘏ玲஑斔ٍጱ๐

ࠓ盅膏ਮ๐๐率

᯿ଶ憙ᵑᘏ

襉ࠓ珶

憙ᵑ㶧䨝ၚ㵕വ皞

率窕纷牧㪔Ӭ൉‫׀‬獮

耬ԓኞၚਧ‫ݻ‬胼‫ێ‬ᘏ

ᒒ瞲疩๐率膏盅ᒒጱ % WR %

ࠓ盅狒訅膏姘狕牐

KR 橕棎虻რ

CH 蝢᪠

硰଱秚䯤愆ۗ

蠴咅斔ٍ瑊๭妿衴珶

洛䁰衴ࠓ硁讨

襉ࠓ珶洛䁰衴ࠓ硁讨

ࠓ盅๐率羬翄

य़ࣳᰁ虵ମ硁讨

憙ᵑ㶧䨝㶧ۗ

憙ᵑᘏ㶧䨝

憙ᵑᘏचᰂ䨝 硰଱秚䯤

CS ౮๜奾䯤

RS 硩ፅ窕

ՈԪ౮๜牏妿衴珶牏衴ࠓ硁讨牏ᤈ衴വ皞 牏ਮ๐膏姘狕๐率牐

叨ߝ衴ࠓ牏妿衴珶牏硰଱愆ۗ牏憙ᵑ㶧䨝‫֢ݳ‬

VA L U E P R O P O S I T I O N

珶禂秇ୗ膏㰷꧊Ԇ皰

獺 碝 㰷 ꧊Ԇ皰

糷ፅ୚砻

叨ߝ膏๐率 ਞ獊௔൉‫܋‬ ‫ۑ‬胼䛑አๅ‫ے‬獊ᶎ ದ蔩秚䯤砺֢墋ฃ ‫݋‬珿ጱ衴ࠓ๐率 ࠓ盅姘狕膏狒訅 匍䁰砺֢瞲疩 誢涢๐率

ዳ讨薹ො

൉‫܋‬叨ߝ衴ࠓ ೐疻ग़‫ز‬蝢᪠ 蔫硽ग़ොവ皞 ी‫ے‬秚䯤‫֢ݳ‬秚䨝 叨ߝਮ蕣玕 斔ٍ愆ۗኩ藶

糷ፅ

ዳ讨 ൉‫׀‬ਠ珿ጱ虵ࠓ๐率 獺碝誢涢ᤈ衴 ‫ک‬଱姘狕ጱࠓ盅๐率 ᑀದ玕ದ蔩൉‫܋‬ਞ獊௔ 墋玕秚䯤仂੝藮አሲ

൉‫ֵ܋‬አਞ獊௔ 褔犵藮አጱ秚ሲ ਠ珿ጱ搳揮窕纷 ग़‫ز‬ጱ蔫硽虻懱 仂੝՞‫ڊ‬ጱ౮๜ ൉‫܋‬觎ਮ㰷꧊

犨率 仂੝籣㰁咳ኞሲ ਞ獊ጱ介ᰁොୗ 螈‫ک‬൉蠣ጱ‫ۑ‬胼 ਠ珿ጱ搳揮‫ګ‬ଶ 臑অጱ԰㵕誢涢

獮๗ֵአ螕䛑๗裾 斔ٍ愆ۗኩ藶纷ଧग़ ᑀದ叨ߝֵአ䄓޸綡眾 叨ߝ姘虁膏狒訅斃讔簡

DESIGN DEVELOPMENT

戔懯咳疻膏ᤈ衴ᒽኼ

5

Design and Marketing 戔懯咳疻膏ᤈ衴ᒽኼ憒㴟

戔懯憒塅膏禊盢咳疻

叨ߝ‫ۑ‬胼膏ದ蔩藯ก

碉誢ᤈ衴ᒽኼ憒㴟

DESIGN DEVELOPMENT

戔 懯 憒 塅 膏 禊 盢 咳 疻

戔懯咳疻膏ᤈ衴ᒽኼ

PA I N

TA R G E T

CONCEPT

匍磪ዳ讨

硬珿ፓ秂

咳疻禊盢

篷ဩ伛嘦஑Ꭳ࿜֖

㯏介࿜֖൉蠣蕕ᗝ

ᑀದದ蔩䛑አ

憙ᵑᘏࣁֵአ狒伩磻碻牧

ֵአᘏ‫ݢ‬ᛔᤈ藲碉毆戔࿜

螀አ夺क़娄㯏介ದ蔩狶࿜

妿ଉ犥矻ถ磻蛪牏藉Ᏻ牏

֖牧螀አ㯏介ದ蔩眤介࿜

伩膏࿜֖ጱ眤介牧㪔段衝

肯肨ᶪय़ੜ㬵矐介࿜֖牐

֖牧㪔段衝൉蠣牐

൉蠣ֵአᘏ牐

篷ဩ介ᰁ࿜伩

眤䛑࿜伩段衝൉蠣

ਞ獊狒虁ഷ碞

憙ᵑᘏֵአ狒伩磻碻牧蝢

覎蜱磻‫ݗ‬蒂磪眤伩蕕ᗝ牧

࿜֖㯏介膏眤伩蕕ᗝ牧Ԇ

ଉ犥ಋ藉Ᏻ౲犥࿜๜蛪碂

ࣁ獈‫ݗ‬獮‫ݢܨ‬൉蠣ֵአᘏ

ᥝ傶毆‫ض‬൉蠣ֵአᘏ牧犥

咳ԏ籆穥㬵矐介࿜伩牐

࿜伩螂ṛ牧ᴠྊֵአᘏᤩ

ᴠྊ‫ܧ‬檺఺क़咳ኞ牐

籣㰁牐 磻荠ԏ෤舄䍅螂ग़ 仂੝෤舄䍅碍ᰁ

秚䯤膏砺֢墋玕

旉敍螇梊ᗝᘒ笙࿜匍虡牧

仂੝෤舄䍅牧螨‫ֵع‬አᘏ

൉‫܋‬叨ߝฃአ௔牧犥螨‫ع‬

ᘒ憙ᵑᘏ篷ဩ伛嘦獤蜣磻

ጱ藮አ秚ሲ牧൉ṛ‫ܜ‬ཅጱ

ֵአᘏጱ藮አ秚ሲ牧ी‫ے‬

荠ฎ玽荠অ牐

伛嘦ଶ牐

ದ蔩羊伛ଶ牐

෤舄䍅螂ग़牧਻ฃ叨ኞ෤

DESIGN DEVELOPMENT

戔懯咳疻膏ᤈ衴ᒽኼ

෤舄䍅碍硬珿

࿜伩൉蠣蕕ᗝ

࿜֖㯏介蕕ᗝ

ी‫ے‬෤舄ܹଶ犥仂੝෤

螀አ夺क़娄眤伩ጱದ蔩牧

螀አ盏眤介瑊ጱದ蔩眤

旉䍅碍牧胼磪硳褔犵෤

眤䛑࿜伩牐舙࿜伩᩻螂

介蕕࿜碻ጱ襖ူ犥‫ڣ‬獨

旉敍螇梊ᗝԏ秚ሲ牧Ӭ

ଶ牧ࣁ࿜֖覎蜱磻‫ݗ‬

࿜֖牧‫ݶ‬碻犖‫ݢ‬萞ኧ眤

ֵ஑䢳樄牏䢳姴磻荠ԏ

碻疥䨝段衝൉蠣ֵአᘏ牐

䛑襖㵕旉矦౮襎胼牧‫׀‬

叨 ߝ ‫ۑ‬ 胼 膏 ದ 蔩 藯 ก

ᤈ傶虋஑ๅ斕誫ො‫׎‬牐

䛑獉蟂襎᪠ֵአ牐

DESIGN DEVELOPMENT

叨 ߝ ֵ አ 眐 ह

戔懯咳疻膏ᤈ衴ᒽኼ

DESIGN DEVELOPMENT

叨 ߝ ֵ አ 眐 ह

戔懯咳疻膏ᤈ衴ᒽኼ

DESIGN DEVELOPMENT

叨 ߝ 䋿 褬 ֵ አ 眐 ह

戔懯咳疻膏ᤈ衴ᒽኼ

DESIGN DEVELOPMENT

ᴫ ‫ے‬ 㰷 ꧊

碉 誢 ᤈ 衴 ᒽ ኼ 憒 㴟

戔懯咳疻膏ᤈ衴ᒽኼ

ฬ揘

ߝ粞

橕睲羊ᐟ膏 戔懯Ꭳ蘷൉‫܋‬ 叨ߝ㰷꧊

皤疻

蕣蝨

ᤈ衴

觎ਮ 㰷 ꧊ 磪獨ෝӞ膢ᤈ衴磧奰叨ߝጱොୗ牧ࣁ碉誢ᤈ衴ᒽኼӤ牧๜叨ߝ斃茐᯿ෝ笕᪃ 窞揲ᘏஞቘ䍅ᶎԏ觎ਮ㰷꧊牧觎ਮ㰷꧊ฎ瞲吚糷஑य़ෝඪ‫ڊ‬碻牧դ蔭扗叨ߝ 䌘觎ਮ㬵藯ٍ磪斃ṛጱᴫ‫ے‬㰷꧊牐

DESIGN DEVELOPMENT

戔懯咳疻膏ᤈ衴ᒽኼ

猻玊 Strength

6 : 2 7 獤 ຉ

䟖አṛᑀದ眤䛑ದ蔩 叨ߝ‫ۑ‬胼ग़䰬玕 ֵአਞ獊௔ṛ 砺֢ොୗ墋ฃ

秚䨝 Opportunity ‫ݢ‬膏憙ᵑᘏፘ橕秚䯤 ‫֢ݳ‬牧犥螈ਯ㯽硳ຎ牐 ਮ蕣玕虏ֵአᘏ਻ฃ 獤蜣㮆Ոጱ狒伩磻牐 硰଱䌘ෝ斔ٍ虻რጱ 愆ۗ牐

শ胿 Threat

SWOT

‫ە‬玊 Weakness 疩獈૱䁰‫ڡ‬๗牧窞揲 ᘏ矑‫ݑ‬ଶ斃犵 Ꭳ‫ݷ‬ଶ犋᪃牧襑臺揲 斃ग़ᤈ衴౮๜牐

㰷֖ፘ斃Ӟ膢狒 伩磻狳ṛ牐 窞揲ᘏ䌘碝叨ߝ ጱ螕䛑๗斃裾牐 獮๗襑ᥝ臺揲౮ ๜斃ṛ牐

DESIGN DEVELOPMENT

戔懯咳疻膏ᤈ衴ᒽኼ

珿አ猻玊 Use

6 : 2 7 獤 ຉ 奾 抷 Ɨ Ү Ҭ Ҟ ҝ Ƙ

疩獈碝ᑀದದ蔩䛑አ牧犋 㰍砺֢墋玕݈൉‫܋‬ਞ獊牧Ӭ 胼膏૱ᶎӤ叨ߝ狶‫ڊ‬玟獨牐

౮疰秚䨝 Exploit

瞤纠শ胿 Defend

硰଱牏憙ᵑᘏ秚䯤‫֢ݳ‬牧 ൉‫܋‬矑藉犋‫ݶ‬૱䁰ጱ秚䨝牐 ਮ蕣玕ฎٍ磪㮆Ո粬ᜋጱ 妿籧秇ୗ牧犖胼ୌ缏臑অጱ ߝ粞୵虡牐

USED

螩藶୵虡অ牏磪藯 ๐‫ێ‬ጱդ᥺Ո牧൉‫܋‬ ߝ粞搡眤牧犖胼樌矑 ൉‫܋‬窞揲ᘏԏ矑‫ݑ‬ଶ 膏搳揮఺氎牐

؊ྊ‫ە‬玊 Stop ‫ڡ‬๗疩獈碝叨ߝ傶褔犵౮๜牧 䟖አ叨ߝଘ‫ݣ‬ᒽኼ牐Ꭳ‫ݷ‬ଶᴻԧ 皞‫ޞ‬ԏവ皞牧犖螀አ膏ፘ橕秚䯤 ‫֢ݳ‬ԏ秚䨝牧螈‫ک‬ਯ㯽硳ፅ牐

戔懯咳疻膏ᤈ衴ᒽኼ

DESIGN DEVELOPMENT

疩獈๗

Ꭸ Ӿ 裾 ๗ ᒽ ኼ

౮裾๗

౮ᆧ๗

‫ڡ‬๗叨ߝ疩獈๗牧傶ԧ褔犵

樄珸碝ጱದ蔩Ꮈ咳牧㪔

ୌ缏ਠ碉ጱߝ粞୵虡牧

叨ߝኞ叨౮๜牧疥䟖玲叨ߝ

茐᯿ෝ൉‫܋‬叨ߝ蘷獨牧

硌皰૱䁰蝢᪠㪔瞱媲ी

ଘ‫ݣ‬ᒽኼ牐

ी‫ے‬叨ߝጱ加粬௔牐

‫ے‬૱䁰㬟磪ሲ牧犥‫ڥ‬ 蝱敎獊純૱䁰牐

毆๗౮裾ใ娄

‫ڥ‬ 侨

疩獈๗

౮裾๗

౮ᆧ๗

碻樌

DESIGN DEVELOPMENT

戔懯咳疻膏ᤈ衴ᒽኼ

叨ߝ Product

ᤈ 衴 奲 ‫ݳ‬

3

叨ߝ๜蛪ԏ秚䯤牏搳揮๐率 ጱ‫݋‬珿戔懯牧౲ฎ叨ߝ۱蕕 戔懯᮷犥憙ᵑᘏ傶ᘍᰁ牧ी ‫ے‬讨ਁ蜣蘷‫ز‬ᔰ牐

㰷໒ Price

蝢᪠ Place

ࠓ㰷懪ਧ䟖አ౮๜‫ے‬ ౮ਧ㰷ဩ牧磪‫ڥ‬ෝ狒 瞱㰷໒ጱ绐ਧ牐ࢴਧ ጱ‫ے‬౮牧犖ֵմ禂糷 ஑斃绐ਧጱ‫ڥ‬侨牐

蝢螂ጯ虴獍‫ݪ‬䌕䲰൉ ‫܋‬叨ߝ฿‫ط‬ሲ牧㪔蝚 螂๐率䌕㹓ࣁ娄Ӥ‫ݻ‬ 窞揲ᘏՕ奧牏വ皞叨 ߝ牧ୌ缏薥蜱ጱߝ粞 ୵虡牐

വ皞 Promotion ᴻԧ蝚螂Ӟ膢襎憙皞‫ޞ‬牏ଘᶎ皞 ‫ޞ‬牧犥现翕᪠甿誢㬵䔶藲叨ߝ粬 ௔牧๗磭蝚螂獍‫و‬橕狌牏甿誢䁭 疩膏猻搡๐率㬵螈‫ک‬വ皞硳ፅ牐

DESIGN DEVELOPMENT

૱ 䁰 വ 皞 ᒽ ኼ

戔懯咳疻膏ᤈ衴ᒽኼ

獍‫و‬橕狌

甿誢䁭疩

猻搡๐率

憙ᵑᘏፘ橕㶧䨝‫֢ݳ‬ԏവ皞

膏硰଱ፘ橕㻌֖‫֢ݳ‬ԏവ皞

膏窞揲ᘏፗ矑矑藉ԏവ皞

膏憙ᵑᘏ㶧䨝‫֢ݳ‬牧‫ݶو‬

萞ኧ膏硰଱౮缏ԏ蔫ᐰ蟂

ᴻԧ蝚螂Ӟ膢襎憙皞‫ޞ‬牏

膐旰ਧ‫ݻ‬ኞၚದ胼懺娞ԏ

‫֢ݳ‬牧疥叨ߝവ皞犋‫ݶ‬૱

ଘᶎ皞‫ޞ‬牧犥现翕᪠甿誢

斔疩抓纷牧膏ኞၚ斔ٍጱ

䁰牐蝚螂膏硰଱‫֢ݳ‬ጱ秚

㬵䔶藲叨ߝԏ粬௔牧౯㮉

誢涢ၚ㵕牧虏憙ᵑᘏ薥蛪

䨝牧犋㰍胼虏ߝ粞膏窞揲

๗磭蝚螂猻搡ጱ誢涢๐率

誢涢ֵአ叨ߝጱ眤‫ݑ‬牧犥

ᘏ᮷糷஑ፅ蒂牧犖胼౮傶

㬵螈‫ک‬വ皞硳ፅ牐蝚螂൉

螈‫׏ک‬皞硳ຎ牐

甿誢橕ဳԏᆌ讨牧蝱ᘒ螈

‫׀‬薥ᛔӤ槹ጱ誢涢ၚ㵕牧

‫ک‬വ皞ߝ粞ጱ硳ፅ牐

虏憙ᵑᘏ஑‫ک‬ๅ‫ڥ׎‬ጱ๐ 率牧犖൉‫ߝ܋‬粞ጱ๐率୵ 虡牧虏窞揲ᘏ胼䄪ๅ‫מے‬ 犨๜叨ߝ膏ߝ粞牐

戔懯咳疻膏ᤈ衴ᒽኼ

DESIGN DEVELOPMENT ߝ粞膏者誢ᐒ䨝橕狌

觎 ਮ 㰷꧊ ๜叨ߝ戔懯膌‫ێ‬ෝ蝚螂蝢አ戔懯硬珿憙ᵑᘏጱኞၚߝ搡牧ࢩ種ፘ吚 ဳ᯿叨ߝ癲妔ֵአᘏԏஞ覄眤‫ݑ‬牧൉‫܋‬叨ߝጱ觎ਮ㰷꧊牐蝚螂笕᪃ ԧֵአᘏጱ襑穩牧ፘ䌘瑿犖൉‫ߝ܋‬粞ጱᴫ‫ے‬㰷꧊膏૱䁰埈凗‫ێ‬牐

૱ 䁰 㰷꧊ ๜叨ߝ䛑አग़殻ದ蔩牧ٌӾ۱珀ԧ᪜覿ऒጱದ蔩䛑አ牧虏狒伩磻ℂ ܻ‫ض‬ጱ૱䁰牧蚎‫ݻ‬ๅग़‫ز‬玕牏ᑀದ玕ጱ覿ऒ牐犖癲㵕ԧ૱䁰ጱ樄咳 膏旉ࣳ牧傶叨ߝ癲㬵ๅग़૱䁰秚䨝牐

ᐒ 䨝 䯤ᶎ ᴻԧ段䛑蜱ଙ㬵翑ᜋ絑狒禊盢牧仂੝虻რ窚揲牪๜叨ߝๅဳ᯿ጱฎ 䌘ෝ憙ᵑᘏԏ橕睲఺蘷牧蝚螂戔懯犋㰍胼硬珿犢㮉ጱኞၚ牧犖胼虏 ᐒ䨝य़唰膏硰଱ྋ憙‫ࣁਂک‬ෝ୧玊碢ᗭԏӾጱ㺔氂牧虏୧玊碢ᗭ஑ ‫ک‬ๅग़橕睲膏᯿憙牐

OUTLINE

R ES U ME

PROJ ECT A

P ROJE CT B

PR OJ EC T C

A BO U T ME

S LI DE

IX

LE T’ S WA LK

DESIGN OBJECTIVE

戔懯ፓ秂

PROJECT B T O S O LV E Y O U R SLEEP PROBLEMS ই ֜ ൉ ‫ ܋‬縌 ፦ ޷ 珅 Ӿ ྊ ዩ 2 6$ 藨Ꭳ膏叨ߝ๐率㰷꧊牫 蝚螂 ෈糽虻 碘 ጱ碍硁氥 纈牧౯㮉 咳匍޷珅လ咅瑊૱䁰螭磪覍ଉ谎य़Ӭ๚ᤩ笕᪃ ጱ 衴 ࠓ 珶 秚 牐 ࢩ 種 牧 ౯ 㮉 Ֆ 瞱 媲 ۘ ‫ ࣁ ێ‬樄 咳 亮 ࣁ碢 ᗭጱ獺 碝 叨ߝ膏珶 禂秇ୗ牐 傶胼䄪ๅ‫ے‬፥獥揳蜱㫎ॡ‫ݱ‬玟窞揲碢ᗭ襑穩牧 憒 㴟 Ӟ 羬 ‫ ڜ‬藲 礚 獉 ਻ 牧 Ԇ ᥝ ฎ 傶 ԧ 挨 ก ‫ ݱ‬瑿 窞 揲૱ 䁰笴‫ ێ‬牧 㪔Ӭ䋿瑿 窼獈ԧ薹 觎ਮ襑穩牐 We f o u n d t h a t r e s p i r a t o r y t h e r a p y m a r k e t t h e r e i s e n o r m o u s o p p o r t u n i t y a n d n o t b e s a t i s f i e d , t h u s w e c o n t i n u e to dev el op inn ova ti ve pr od u cts an d po t ent ial gr ou ps b usine ss m odel, pr i m a r i l y to de m o n s tr ate the p ote n ti a l of the countr y to l ea rn a b o u t th e con su mer m a rk et an d nee ds .

DESIGN PROCESS

1 2 3 4 5

Ꮈ绗膏戔懯窕纷

Marketing Analysis

૱䁰藲Ꮈ膏獤ຉ

In-depth interview

ፓ秂碢ᗭ我藳膏獤ຉ

Requirements definition

ֵአᘏ襑穩膏秚䨝讨

Va l u e P r o p o s i t i o n

珶禂秇ୗ膏㰷꧊Ԇ皰

Design Development

戔懯咳疻膏ᤈ衴ᒽኼ

૱䁰叨ߝ藲礚 戔懯

$33๐率 藲礚 戔懯

瑿玟 ဩ憒 ؋狒‫ګ‬ଶ

匍ᤈፘ橕$33๐率咳疻撉玊

Ӿ㾴 ෭๜ ‫ݣ‬傀瑿玟我藳

෭๜ ‫ݣ‬傀瑿玟我藳

3HUVRQD 襑穩ਧ嬝

3HUVRQD 襑穩ਧ嬝

ֵአᘏ碟纷瑽 珶禂秇ୗ 㰷꧊Ԇ皰

ֵአᘏ碟纷瑽 珶禂秇ୗ 㰷꧊Ԇ皰

戔懯禊盢咳疻 碉誢ᒽኼ㬙ੴ

8, 8; 㵕眲'HPR蕣֢

M A R K E T I N G A N A LY S I S

૱䁰藲Ꮈ膏獤ຉ

1

Aspects of Analysis ग़ᶎ‫ݻ‬૱䁰獤ຉ

瑿玟 ဩ憒 ؋狒‫ګ‬ଶ

ፓ秂碢ᗭࣳ眲藲礚Ꮈ绗

匍磪؋皐ᓕቘ๐率咳疻撉玊

M A R K E T I N G A N A LY S I S

૱䁰藲Ꮈ膏獤ຉ

L O C AT I O N S 玖聅 $PHULFD

毆 ๗ 樄 咳 ૱ 䁰

蠴๭翕᪠虵ࠓ૱䁰 瑿玟௔秇奲襑穩

Ӿ㾴 &KLQD 蠴๭翕᪠虵ࠓ૱䁰 瑿玟௔秇奲襑穩

෭๜ -DSDQ $33羬翄樄咳૱䁰 疩獈੷疑縌፦䲒介๐率

‫ݣ‬傀 7DLZDQ $33羬翄樄咳૱䁰 疩獈੷疑縌፦䲒介๐率

M A R K E T I N G A N A LY S I S

૱䁰藲Ꮈ膏獤ຉҁ玖聅҂

ਮᗭ

縌፦޷珅Ӿྊዩፘ橕ࢩᔰ

AMERICA 蠴 咅 揲 አ ඪ‫ڊ‬

26$笴ࣁՈ‫ݗ‬夹物 苭Ո 礬硁$//+$7Ꮈ绗氥纈牧夹 ṛᤅ瓟የՈ痀ෝ毇ࢴ௔ṛ ᤅ瓟牧Ӭ傶26$ṛ‫ܧ‬檺碢ᗭ牐

者窞揲ඪ‫ڊ‬物 ‫ص‬聅ᰂ ٌӾ 䵇碢ᗭ傶᯿ᥝ ‫ܛ‬穉牧㬟ԧٌӾጱ ‫ص‬ 聅ᰂ 牐

ဩ憒 玲஑&3$3ጱොୗፘ吚ग़‫ز‬牧‫ݢ‬蝚 螂翕᪠搳揮牧犖‫ݢ‬萞ኧ妿衴珶搳揮౲ ᑄ虹牐

+ 6 7 ੷疑 縌 ፦ 䲒介 糷஑Ӟ稞‫ع‬揲ࢧ戡๐率

؋狒 0HGLFDUH 愆ۗ&3$3 ᑄ虹揲አ牐 舙狒檺獍‫ݪ‬磪狒ᵑ26$牧ఋᘏࣁ搳 揮&3$3碻‫ݢ‬ኧ狒檺獍‫ݪ‬獊氃ඪ՞牐 ૱䁰ᛔኧଶṛ牧ဩ஌㪔篷憒塅虵搚 ᓕ螇牧搳揮&3$3碻஠殾൉‫׀‬蠴㾖牐

肥妏+67秚䯤Ո㹓 疌蟴戔猋

User

稳螭戔猋

+67㬵襎‫ޞ‬Ꭳ䲒介奾ຎ

HST

M A R K E T I N G A N A LY S I S

૱䁰藲Ꮈ膏獤ຉҁ玖聅҂

AMERICA

؋狒 玈 狒 狶䲒介೭蠴㾖

User

扇㺔狒檺獍‫ݪ‬ ฎ玽磪狒ᵑ26$

I

疥蠴㾖ੀ妔妿衴珶

獊氃ኧ狒檺獍‫ݪ‬ ՞揲妔妿衴珶

撉玊

User

匍丆物搳揮ᓕ螇ग़牏૱䁰斃ᛔ ኧ牧ᘒ埈凗䌘ಋ૱㬟ሲṛ牐 ፓ秂物ԧ薹埈凗ᘏጱ珶禂秇ୗ 膏ᒽኼ牧硬珿ᛔ蛪ᤈ衴ᒽኼ牐

匍丆物Ӥ翕翕搳Ո碍ṛ螈Ո‫ݗ‬ጱ 犥Ӥ牧ٌӾ 䵇傶Ԇᥝ 翕搳ଙ请䍅牐 ፓ秂物$33樄咳ी‫ے‬26$蔫硽വ 皞牧犖൉‫׀‬叨ߝ搳揮虻懱牐

匍丆物聅㾴胅胠Ո‫ݗ‬碍獊純 ᒫӞ牐 ፓ秂物26$ጱ笴ࣁՈ‫ݗ‬ग़牧 樄咳碝碢ᗭ傶᯿ᥝ撉玊牐

匍丆物ᛔ揲૱䁰ᛔኧଶṛ ‫ݢ‬蝚螂 翕᪠牏䋿誢虵ࠓ 牐 ፓ秂物๐率牏ߝ粞癩吖玕牧൉‫׀‬ ፘ‫ݶ‬๐率֕㰷֖褔犵牐

$

M A R K E T I N G A N A LY S I S

૱䁰藲Ꮈ膏獤ຉҁӾ㾴҂

ਮᗭ

縌፦޷珅Ӿྊዩፘ橕ࢩᔰ

CHINA 蠴 咅 揲 አ ඪ‫ڊ‬

26$笴ࣁՈ‫ݗ‬夹物 苭Ո 者窞揲ඪ‫ڊ‬物 㱁聅ᰂ ٌӾ蠴咅瑊๭搳揮憒秇牧 夹傶 㱁聅ᰂ牧㬟ԧ碉 誢穉ֺጱԲ獤ԏӞ牐

ဩ憒 ፓ獮؋狒牏硰଱㪔篷憒塅䌘26$ఋ ᘏ愆ۗ牐

3* 縌 ፦ 䲒介

玲஑&3$3‫ݢ‬蝚螂翕᪠搳揮牧犖‫ݢ‬ 萞ኧ妿衴珶搳揮

൉‫ݷ׀‬㻌妔妿衴珶

૱䁰ᛔኧଶṛ牧ဩ஌㪔篷憒塅虵搚 ᓕ螇牧蝚螂翕᪠搳揮篷襑൉‫׀‬蠴㾖牐

User

癲秚瑊‫ک‬疑䲒介 ൉‫׀‬䲒介ଥ֖

M A R K E T I N G A N A LY S I S

૱䁰藲Ꮈ膏獤ຉҁӾ㾴҂

CHINA

؋狒 玈 狒

՞揲

I

User ๐率

犋ਂࣁ揮搚橕狌 ਧ讨㶧ਧ牏緳፽䲒礚

撉玊

$

匍丆物26$蔫硽虻懱犋᪃牐 ፓ秂物蝚螂娄Ӥᓕ螇ਯ疩牧 ‫ے‬䔶࿆唰䌘ෝ26$ጱ藨Ꭳ牐

匍丆物绚穥䷔礕纷ଶ瑥᯿牧य़蟂 獤玟ऒ穥狡Ԧ籬牏੆獖牐 ፓ秂物蟴‫ݳ‬吚瑿穥狡絑ह襑穩牧 樄咳ፘ橕䛑አ秇奲牐

匍丆物硰଱牏؋狒㪔篷愆ۗ牧 ᛔ揲૱䁰㬟य़ग़碍牐 ፓ秂物蝚螂๐率ୌ缏ֵአᘏ䌘 ߝ粞ጱ‫מ‬蚅眤牐

匍丆物य़唰螀蜍洠洦Ո‫ݗ‬唰ग़牧 ֕ፓ獮੢๚憒塅26$䲒介牐 ፓ秂物ፓ獮ਥො藨傶26$ฎ୽段 洠洦ਞ獊ጱࢩᔰ牧๚㬵磪秚䨝缏 ဩ憒塅26$䲒介牐

M A R K E T I N G A N A LY S I S

૱䁰藲Ꮈ膏獤ຉҁ෭๜҂

ਮᗭ

縌፦޷珅Ӿྊዩፘ橕ࢩᔰ

J A PA N 蠴 咅 揲 አ ඪ‫ڊ‬

26$笴ࣁՈ‫ݗ‬夹物 苭Ո 者窞揲ඪ‫ڊ‬物 ‫ص‬聅ᰂ ٌӾ犥 䵇碢ᗭ傶᯿ ᥝ 㬟 穉 牧 㬟 ԧ 者 ඪ ‫ ڊ‬ጱ ‫ص‬聅ᰂ 牐

ဩ憒 &3$3䟖玲ᑄ虹‫ګ‬牐

+ 6 7 ੷疑 縌 ፦ 䲒 介

ᑄ虹&3$3ԏఋᘏ牧ྯ㮆์᮷襑ࢧ 戡Ӟ稞牧玽㳷硰଱疥؊ྊᑄᰂ愆ۗ牐 ဩ஌䷱磪憒塅犋‫ݢ‬虵搚&3$3牧磪 ᛔ揲૱䁰‫ݢ‬樄咳牐

肥妏+67秚䯤Ո㹓 疌蟴戔猋

User

HST

稳螭戔猋

ኧෝဩ憒橕狌牧ፓ獮Ֆ篷ဩ蝚螂翕 ᪠搳揮牐 䲒介奾ຎ‫ޞ‬Ꭳ

獤ຉ藲礚虻碘 蕣֢䁭‫ޞ‬牏蝑‫ڊ‬

M A R K E T I N G A N A LY S I S

૱䁰藲Ꮈ膏獤ຉҁ෭๜҂

J A PA N

؋狒 玈 狒 G

硰଱愆ۗӝ

&3$3‫ڊ‬ᑄ ӝ

&3$3‫ڊ‬ᑄ ӝ

Ӟ㮆์ࢧ戡Ӟ稞

User ๐率

撉玊

匍丆物&3$3ጱ૱䁰究ਧ稗Ԇ ᥝฎኧ蠴ኞഩൎ牐 ፓ秂物蝚螂禂率牏妿衴珶膏蠴 ኞ矑ၜ牏‫֢ݳ‬牐

User

匍丆物胅胠Ո‫ݗ‬ी裾撉玊牐 ፓ秂物ኧෝ胅胠Ո‫ݗ‬ग़牧26$ 笴ࣁ碢ᗭՈ‫ݗ‬ी‫ے‬牧&3$3襑 穩૱䁰硌य़牐

$

匍丆物ᛔ揲૱䁰盃樄咳 ࢴਧࢧ戡 牏裾๗ᑄ虹㺔氂 牐 ፓ秂物㶧ۗ妿衴珶膏蠴ኞ㶧珶樄 獺碝ጱ๐率秇ୗ膏蝢᪠牐

匍丆物樄咳聻๭૱䁰牐 ፓ秂物秇奲玕൉‫܋‬聻๭䋿አ௔牐

M A R K E T I N G A N A LY S I S

ፓ 秂 碢 ᗭ ࣳ 眲 藲 礚 Ꮈ 绗

૱䁰藲Ꮈ膏獤ຉ

W H AT I S O S A ? ፓ秂碢ᗭ匍丆

獊純 Ո‫ݗ‬磪縌፦ᵑ繸 ࣁ獊純 磪縌፦ᵑ繸ጱՈ‫ݗ‬ԏӾ牧 ጱ 縌፦ᵑ繸۱珀ԧ26$牏०፦缛ዩ制牧㪔Ӭग़碍 Ո㮉犋Ꭳ螇ᛔ蛪ਂ磪縌፦޷珅Ӿྊጱ㺔氂牐縌 ፦޷珅Ӿྊዩ 26$ 傶ࣁ縌፦蝰๗Ӿ牧ࢩ傶ग़ ᯿ࢩᔰᘒ蝨౮޷珅Ӿྊጱ㺔氂牐

ଉ憎 2 6 $ ፘ 橕 ࢩᔰ 胅胠牏಑޷牏螂硵௔ἲ箪牏羗ੳየ牏ṛᤅ瓟缛 ካ௔ఋ磪26$ጱ秚ሲṛෝ穇௔ Ԇᥝఋ磪26$ଙ请䍅苽ෝ 䵇犥ӤԏӾ聲ଙՈ

M A R K E T I N G A N A LY S I S

૱䁰藲Ꮈ膏獤ຉ

಑޷聜䙼

2 6 $ ፘ 橕 ࢩ ᔰ 獤 ຉ

縌፦޷珅Ӿྊዩ

%0,瞲碍य़ෝ

ṛᤅ瓟

䵇

2 6 $ ፘ 橕 ࢩᔰ 虻 碘獤 ຉ

蝚螂26$ፘ橕ࢩᔰԆᥝ碢ᗭଙ请䍅獤㬙ጱ᯿吩穉䌘㬵 ፡牧‫ݢ‬犥‫ྍڡ‬毆介26$ጱṛଶ笴ࣁ碢ᗭ傶 䵇 ጱଙ请䍅牧ٌӾካ௔݈穉穇௔ๅ磪‫ݢ‬胼ఋ磪26$牐

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૱䁰藲Ꮈ膏獤ຉ

娄Ӥ矾疨蔫硽Ꭳ蘷

ֵአ翕᪠娄Ӥ䟑蒈

‫ݣ‬ 傀 ؋ 皐 ‫׏‬ 蝱 㷢 膏 眐 丆

娄Ӥ矾疨蠴䒍虻懱

獊㾴

䵇

䵇

‫ ݣ‬傀؋ 皐 ‫׏‬蝱 㷢 膏眐 丆

ℂӤ瑽Ӿ‫ݢ‬፡‫ڊ‬牧 䵇碢ᗭࣁ蝚螂翕᪠஑‫ک‬؋皐 虻懱ጱ襑穩緡य़ෝ獊㾴ଘ璂꧊牧ኧ種‫ݢ‬Ꭳࣁ種ଙ请䍅 ጱՈ㮉य़ग़䨝樄তဳ᯿ᛔ蛪ጱ؋皐牧珿አ翕᪠糷஑؋ 皐虻懱牧ٌӾ䌘ෝ蔫硽虻懱ጱ襑穩磧傶᯿憙牐

૱䁰藲Ꮈ膏獤ຉ

M A R K E T I N G A N A LY S I S

Ӿ㾴

ࢥ 㾴 翕 搳 蠴 ๭ ԏ Ԇ ᥝ ଙ 请 䍅

෭๜

‫ݣ‬傀

聅㾴

䵇

ࢥ 㾴翕 搳 蠴๭ ԏ Ԇᥝ ଙ 请䍅 獤 㬙

蝚螂ࢥ㾴翕搳蠴๭ጱଙ请䍅獤㬙㬵፡牧‫ݢ‬咳匍翕搳碢 ᗭ獤㬙ࣁ 䵇ଙ请䍅੷ग़牧Ӭࣁ種ଙ请䍅Ӿ‫ݱ‬㾴 ଘ璂翕搳ሲṛ螈 Ѿ犥Ӥ牐

M A R K E T I N G A N A LY S I S

૱䁰藲Ꮈ膏獤ຉ

Ӿ㾴

ࢥ 㾴 翕 搳 蠴 ๭ ԏ 萇 虻 褩 羷

෭๜

‫ݣ‬傀

聅㾴

犵硩獈

Ӿ硩獈

ṛ硩獈

ࢥ 㾴翕 搳 蠴๭ Ո ‫ݗ‬ԏ 萇 虻褩 羷 獤 㬙

$

穉䌘ࢥ㾴翕搳蠴๭ጱՈ‫ݗ‬萇虻奾䯤ԏ盅牧‫ݢ‬犥䧤薹‫ݱ‬ 㾴Ԇᥝጱ翕搳蠴๭ጱ碢ᗭ緡苽ࣁṛ硩獈碢ᗭ牐

M A R K E T I N G A N A LY S I S

૱䁰藲Ꮈ膏獤ຉ

Ӿ㾴

ࢥ 㾴 翕 搳 蠴 ๭ Ԇ ᥝ ᘍ ᰁ ࢩ ᔰ

෭๜

‫ݣ‬傀

聅㾴

玲虴‫ڥ׎‬௔

ರ㰷

ߝ搡

叨ߝग़䰬௔

㰷꧊

㰷桽

䵇

ࢥ 㾴翕 搳 蠴๭ ԏ Ԇᥝ ᘍ ᰁࢩ ᔰ

ࢥ㾴ṛ硩獈碢ᗭ翕搳蠴๭ԏᘍᰁࢩᔰ牧Ԇᥝ傶玲虴‫׎‬ ‫ڥ‬௔牏叨ߝߝ搡牧犥现㰷桽牐

M A R K E T I N G A N A LY S I S

翕 ᪠ 蠴 ๭ ૱ 䁰 藲 礚 Ꮈ 绗 ੜ 奾

૱䁰藲Ꮈ膏獤ຉ

搳揮胼‫ێ‬

翕搳襑穩

蔫硽虻懱

؋皐ᓕቘ

玲虴 ‫ڥ׎‬௔

䟑蒈虻懱

戔懯墋㻌

叨ߝՕ奧 ग़䰬௔

ፓ秂碢ᗭ

ṛ硩獈

襑ᥝ

襑ᥝ

襑ᥝ

襑ᥝ

襑ᥝ

襑ᥝ

襑ᥝ

碝叨ߝ膏 $33戔懯

叨ߝ 㻌㰷ṛ

൉‫׀‬娄Ӥ 搳揮蝢᪠

$33൉‫׀‬ 蔫硽虻懱

$33൉‫׀‬ ؋皐ᓕቘ

ٍ猋

$33൉‫׀‬ 娄Ӥ蘄扇

$33戔懯 ᒧ‫ݳ‬襑穩

$33൉‫׀‬ 叨ߝ墋Օ

ҁ 䵇҂

翕᪠ 蠴 ๭૱ 䁰 藲Ꮈ ੜ 奾

礬硁‫ض‬獮翕᪠搳揮蠴๭ጱᎸ绗虻碘獤ຉ牧胼䄪ԧ薹 ‫ ک‬䵇ԏ碢ᗭ䌘ෝ翕搳蠴๭牏؋皐虻懱ጱ襑穩撉玊瞱 媲Ӥ‫܋‬牧䌘ෝ蠴๭ጱ娄Ӥ๐率现$33ጱֵአ犖᩼㬵᩼ ᆧ盿牐

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匍 磪 ؋ 皐 ᓕ ቘ ๐ 率 咳 疻 撉 玊

૱䁰藲Ꮈ膏獤ຉ

TREND OF APP DEVELOPMENT ؋皐虻懱碉‫ݳ‬䛑አ

؋ 皐 ᓕ ቘ ๐率ӣ咳疻 褩 ྦྷ 眤介ֵአᘏጱ؋皐虻碘膏碍硁 ൉‫׀‬蛪誢碍硁獤ຉ奾ຎ 礬硁碍硁獤ຉ奾ຎ൉‫׀‬؋皐‫׏‬蝱๐率

M A R K E T I N G A N A LY S I S

匍 磪 ؋ 皐 ᓕ ቘ ๐ 率 咳 疻 撉 玊

૱䁰藲Ꮈ膏獤ຉ

ፓ秂碢ᗭ粬௔

؋皐ᓕቘ๐率

蝢᪠

Ӿṛ请Ո‫ݗ‬瞱媲ඣ‫܋‬牧

؋皐虻懱碉‫ݳ‬螀አ牧൉

蝚螂翕᪠啻薹޷珅လ咅

ṛ请ᘏᆙ觎๐率疥蝛侅౮

‫׀‬碉誢戡䥁虻懱膏๐率牐

秚ፘ橕虻懱ጱఋᘏी‫ے‬牐

傶蠴虁૱䁰Ԇ窕牐

礚扇獉਻۱珀物ߝ粞牏‫ݗ‬ ᤈ㵕蕕ᗝฦ现Ӭ؋皐ᓕ

Ꮷ牏叨ߝ牏㰷֖膏埈ߝ牧

匍դ ᛗ 䵇ఋᘏ牧

ቘ䛑አ殻ፓी‫ے‬牧ᛔ蛪؋

㪔螀አ翕᪠搳揮叨ߝ牐

ग़碍䨝ᛔᤈӤ翕礚扇綧የ

皐ᓕቘጱ秚䨝෭侅ฦ现牐

޾叨ߝጱፘ橕虻懱牐

䁭℅ਯ㯽牏薥‫݋‬വ萃犖 咳疻ฬ眻蠴咅ᆙ虁牧蝚

ฎఋᘏ啻薹ፘ橕虻懱ጱ᯿

蝚螂翕᪠㬵啻薹޷珅လ

螂ᑀದ玕牏秇奲玕牏羬翄

ᥝᓕ螇牐

咅瑊ፘ橕虻懱ጱఋᘏ蝛ଙ

玕缛ᒽኼ牧ୌ缏‫ݢ‬蕦蕣ጱ

ी‫ے‬牐

獺碝珶禂秇ୗ牐

妿衴珶ฎፓ獮ఋᘏ搳揮 Ŋ޷珅瑊ŊጱԆᥝᓕ螇牐

M A R K E T I N G A N A LY S I S

匍 磪 ؋ 皐 ᓕ ቘ ๐ 率 咳 疻 撉 玊

૱䁰藲Ꮈ膏獤ຉ

؋ 皐 ᓕ ቘ ๐ 率 咳 疻 撉 玊ੜ 奾

礬硁藲礚‫ݢ‬犥咳匍ֵአᘏࢩ䛑翕᪠咳疻现ฬ眻ᤈ㵕蕕ᗝฦ现ሲ൉‫܋‬牧ಅ襑 ጱ๐率膏窞揲聜䙼褰ԏ虋玕牐 ኧ種‫ݢ‬Ꭳ牧叨ߝ膏$33ฬ眻玕๐率൉‫׀‬妔አ䜛ࢧ訰虻懱૪౮撉玊牧虻懱 獤ຉ羬翄ฎ൉‫׀‬አ䜛ๅ藨蘷ᛔ౯制丆牧ᘒ獤ຉ盅౯㮉ಅ൉‫׀‬ጱ縌፦ᓕቘ๐ 率಍ฎ፥ྋ揳蜱窞揲ᘏ襑穩牧萞種膏ਮ䜛ୌ缏裾ԋጱ眐眤蝫奾膏԰㵕牐

咳 疻 窕纷

傶ԧ薹ֵአᘏ䌘ෝ๐率ጱ፥䋿襑穩牧๜䌕礯旰ቘԲ䁰犋‫ݶ‬橕狌ጱ‫ݑ‬我碢ᗭጱ 我藳ၚ㵕牧۱ೡ物叨ߝ匍磪ֵአᘏ牏叨ߝ亮ࣁֵአᘏ牏妿衴珶现縌፦ದ䒍牏 )$67誢涢ᘏ膏؋皐ᓕቘ$33ֵአᘏ牐 我藳螂纷Ӿԧ薹碉㮆ֵአᘏ碟纷Ӿಅ蝽‫ک‬制丆牧ٍ誢獤傶ࢥ㮆褩ྦྷ物26$ የ丆咳憽膏藨蘷牏 26$䲒介虻懱牏&3$3Ꭳ蘷膏螡搳牏叨ߝֵአ膏姘虁牐

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Ta r g e t A u d i e n c e A n a l y s i s ፓ秂碢ᗭ我藳膏獤ຉ

我藳ፓ秂膏藲礚殻ፓ

෭๜牏Ӿ㾴ᆌ讨㿁誢我藳

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FOCUS GROUP Ӿ㾴 &KLQD

我 藳 ፓ 秂 碢 ᗭ 膏 藲 礚 殻 ፓ

我藳䌘虡 ֖&3$3碪磪ֵአᘏ 藲礚殻ፓ 蠴๭翕᪠虵ࠓ૱䁰 瑿玟௔秇奲襑穩

෭๜ -DSDQ 我藳䌘虡 &3$3碪磪牏笴ࣁ牏؊ྊֵ አᘏ牧‫و‬Ԝ֖牐 藲礚殻ፓ $33羬翄樄咳૱䁰 疩獈੷疑縌፦䲒介๐率 ᛔ揲૱䁰虻懱

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玖 Ղ 我 藳 碪磪ֵ አ ᘏ ֟‫ض‬ኞࢩ傶蛪誢犋অӞፗತ犋‫ࢩܻک‬ፗ‫݄ک‬ॠၐ蠴ᴺ޷珅ᑀ 戡䥁‫ڊ‬ఋ磪26$ ޷珅Ӿྊ裾螈 獤ҍҐᑁ 牧ࣁֵአ碻狡䨝 磪脗穥现ᶎᗛ犋ᛥ螕缛㺔氂牧ᘒӬ藨傶ࢩ傶腷ฃ‫ڊ‬ရᶎᗛ聲 玕ጱ粬獨盠牧ֵአ盅磪ก氥ጱ羊ᐟ虋অ牐犢犖坌禅ጱ‫ݻ‬๏‫݋‬ വ萃ֵአ‫ݝ‬ฎ๏‫݋‬㪔犋犥傶簁牐犢藨傶ࣁ碝叨ߝ愊‫ے‬獈؋皐 ᓕቘ牧虻懱獤Ձฎ覍ଉঅጱ‫ۑ‬胼牐 ন‫ݷ‬物֟‫ض‬ኞ ଙ夵物 䵇 ֵአ碻樌物ֵአ ଙ ֵአߝ粞物5HVPHG 6

蘛‫ض‬ኞฎ蝚螂蠴ᴺ䲒礚ٌ犢綧የ咳匍ఋ磪26$牧‫ڡ‬๗ֵአ碻磪 琁Ԧ牧ᶎᗛ犋ᛥ螕缛ዩ制牐ֵአ๗樌磪襎娄誫脒ጱ妿涢牧磪ๅ 矦螂ᢐᓕ牧ๅ矦筪翕夹 ॠӞ稞牐蘛‫ض‬ኞ㮆Ոֵአ&3$3Ӟ㮆 ์獉疰磪ก氥ጱ‫ۑ‬硳牧聲Ո෌虋੝牧ṛᤅ瓟የዩ窞ᴻ牧羊ᐟ൉ ‫܋‬硽 牐犋 種᪃ क़ᘒ 牧Ӭ 蘛磪 ‫ض‬梊 ኞ藮 藨ጱ 傶㯽 य़翄 褢薪 蔫盢 硽 犋 Ӭጱ 磪盄 梊穹 藮 ጱ 蔫 ಑᪃ ޷ ᘒ縌 牐㯽 翄 薪 盢 牐 ন‫ݷ‬物蘛‫ض‬ኞ ଙ夵物 䵇 ֵአ碻樌物ֵአ ଙ ֵአߝ粞物5HVPHG 6

ࢩ傶಑޷螂ෝ瑥᯿݄肊ἲ琁ᑀ狶䲒礚咳匍ఋ磪26$牐ᒫӞ稞ฎ螡䢔ߚ 琁硌獅ಋ蔩狶လ咅֕ฎ㪔篷ก氥ጱ硬珿牧ԏ盅݄縌፦Ӿஞ狶䲒介樄তֵ አ&3$3牧檔‫ض‬ኞ藨傶‫ے‬倀瑊ฎ஠殾蟴猋牧ࢩ傶ֵአӾইຎ䷱磪‫ے‬倀ᵍ ෭䨝ἲৼዢዳ牧藨傶ᶎᗛ聻๭ॡ螂෼揫‫ے‬Ӥਙ਻ฃ瓥ധ牧&3$3犋ฃ硡 癲犖ฎࢯ硑ԏӞ牧ࢩ傶虋瓟瑊螂य़޾瞥蕕Ӥ磪ಅ讔簡牐

ন‫ݷ‬物檔‫ض‬ኞ ଙ夵物 䵇 ֵአ碻樌物ֵአ ଙ ֵአߝ粞物5HVPHG 6

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玖 Ղ 我 藳碪磪ֵ አ ᘏ

揿‫ض‬ኞฎ&3$3‫ڡ‬๗ֵአᘏ牧ࢩ傶಑޷㺔 氂现羊ᐟ犋褸Ӿ妿螂๏‫݋‬Օ奧಍樄তֵአ &3$3牧ֵአ盅಑޷㺔氂磪硬珿牐ࢩ傶螭 ฎ犋ॡ聜䙼ಀᶎᗛ獈፦牧ಅ犥‫ݝ‬磪ࣁ犋ᔴ ጱ碻狡ֵአ&3$3牐

ন‫ݷ‬物揿‫ض‬ኞ ଙ夵物 䵇 ֵአ碻樌物‫ڡ‬๗ֵአᘏ ֵአߝ粞物$3(; ;7

ሴੜথฎդ磦Ӣॢ獮 㬵牐ԏ獮ֵአ螂蝱‫ݗ‬ ߝ粞牧֕ฎࢩ傶竃笰 犋吚ಅ犥秚瑊瓥ധ牧 ԏ盅疰搳揮$3(;叨 ߝ牧Ӭ叨ߝ᮷ฎፗ矑 ࣁ蠴ᴺ搳揮牐

ন‫ݷ‬物ሴੜথ ଙ夵物 䵇 ֵአߝ粞物$3(; ;7

褢‫ض‬ኞࢩ傶瑥᯿಑޷ጱ橕狌牧妿螂๏‫݋‬Օ奧ԧ 薹26$牐ኧෝ๏‫݋‬犖ฎ26$ఋᘏ牧Ӭ矑‫ݑ‬ಋ蔩 盅磪盋咳ጱ制丆牧ಅ犥褢‫ض‬ኞ螡䢔ֵአ&3$3လ 咅牐ࣁֵአӤ䨝磪脗穥ጱࢯ硑牏ᢐᓕॡ裾ॡᏝ 犋ො‫׎‬硡癲牧ᘒӬࣁय़褢ᮣ玟㪔篷螂筪࿜㬵൉ ‫ے׀‬倀‫ۑ‬胼牧砾ஞ秚瑊竃笰㺔氂牐褢‫ض‬ኞ藨傶 26$蔫硽ฦ螁犋᪃牧Ӭ匍ࣁጱ妿衴珶౲ฎ $3(;Ԇ㵕橕ஞਮ䜛ጱ๐率犋᪃牐ֺইԆ㵕橕ஞ ֵአᘏየ制ฎ玽硬珿牧‫ݶ‬碻妔Ԩ叨ߝֵአጱୌ 捍 藲碉觓瓟 ‫ے‬倀‫ے‬籆 牧౲ฎ൉‫׀‬碍硁虏ֵአ ᘏԧ薹ᛔ૩ጱ蛪誢制丆牧᮷ฎ஠殾ጱ牐

ন‫ݷ‬物褢 ‫ض‬ኞ ଙ夵物 䵇 ֵአ碻樌物ֵአ ଙ ֵአߝ粞物$3(; ;7

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ࢩ傶㴄অॡॡ傶虁ॊဳ఺‫ک‬碝ࣻ‫ض‬ኞጱዩ制‫ֵ׏‬犢狶䲒介牧碝ࣻ‫ض‬ኞ㪔覍ฎ蝚螂 36*౲ฎ੷疑䲒介牧犢ฎ蝚螂蠴ኞ䲒礚ᤅ瓟牏肯戡‫ڣ‬ਧ牐ࣁ戡䥁傶26$盅蠴ኞ വ萃犢ֵአ&3$3牧ࣁֵአ&3$3盅虏犢ᛔ憽य़ଏ硬珿縌፦ߝ搡牧ፓ獮犢ฎֵአ $SH[ $XWR秚瑊ฎ蠴ኞവ萃ጱ牧犢ฎ‫ݻ‬蠴ኞᑄአ牧秚瑊Ӥ‫؃‬ই磪㺔氂蠴ᴺ᮷䨝 矦碝ጱ妔犢牧聻๭蠴ᴺ᮷䨝Ӟଙ䒻犢ๅ矦Ӟ稞牧䌘ෝ๚㬵磪$33犢૶磭胼ֵአ牧 ᘒ犢磧૶磭胼஑‫ک‬ጱ虻懱ฎ犢ྯॠ篷޷珅稞碍牧䌘ෝ犢ᘒ᥺ᢐᓕጱ瓟蝁眤现ᶎᗛ 丽穥ጱ㺔氂牧䌘犢ᘒ᥺$XWRጱ蓦癷犋ฎᮎ讕᯿ᥝ牧犢㪔犋䨝݄፡蓦癷牐

ন‫ݷ‬物碝ࣻ ‫ض‬ኞ 肬禂物Ӥ紑碢 ৒঴物૪৒ ଙ夵物 䵇 蛪ṛ物 FP 誢᯿物 NJ ֵአ碻樌物ֵአӣ㮆์

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Ӥ‫ز‬穇ॊฎ蝚螂䁭ᒍ褾扮Օ奧ԧ薹26$牧Ӥܻ穇ॊ ๜蛪犖఺蘷‫ک‬ᛔ૩‫ݢ‬胼ఋ磪26$牧֕䷱݄狶䲒礚牧 ࣁӞ稞肊磴樄‫ڏ‬碻蠴ኞ಍ୌ捍犢襑ᥝ狶䲒礚牐้妿 磪Ӟྦྷ碻樌మᥝ硯祌ֵአ&3$3牧֕ࣁ礓Ӟ稞縌憽 碻ᤩᛔ૩ጱ಑ἴ肨㽔蠣牧಍఺蘷‫ک‬瑥᯿௔牐犢ฎֵ አ303 (䲒介牧吚瑿禂率硽疩犢蟴ಀ牧䌘犢 ᘒ᥺૶磭ᶎᗛ氅ᜋӤ胼䄪磪ๅग़螡䢔牐

ন‫ݷ‬物Ӥܻ 穇ॊ 肬禂物Ԇ甴 ৒঴物૪৒ ଙ夵物 䵇 蛪ṛ物 FP 誢᯿物 NJ ֵአ碻樌物ֵአ‫م‬㮆์

碝उ‫ض‬ኞ䨝矑藉‫&ک‬3$3ฎࢩ傶෱Ӥ羊ᐟ犋倉牧妿 ‫ݶ‬ԪՕ奧ԧ薹26$牧犢ฎ蝚螂303 (狶䲒介 牧 ࣁ䲒介Ӥ磪禂率ጱ硽疩牐ࣁֵአ&3$3Ӥ犢㪔篷 ဩ碉ज़蟴ಀ牧᮷䨝ࣁ縌፦Ӿ篷఺蘷ጱ脒ധᶎᗛ牧蟴 ಀᶎᗛ縌憽䌘犢ᘒ᥺磪ஞቘ瓟‫ێ‬牧ፓ獮ֵአ&3$3 㪔䷱磪ॡय़ጱ硬珿牧ࢩ傶ᶎᗛ虏犢篷ဩ螕䛑牧妿౯ ොୌ捍犢૶磭胼手手፡1DVDO 3LOORZ牧櫒簁ፓ獮 篷ॡय़硬珿牧֕ፘ斃ෝ䷱አԏ獮螭ฎ磪苽癩牧犢螭 ฎ૶磭胼䄪ࣁๅ矦ᶎᗛ盅媣媲ֵአ&3$3牐

ন‫ݷ‬物碝उ ‫ض‬ኞ 肬禂物狕敋禂 ৒঴物૪৒ ଙ夵物 䵇 蛪ṛ物 FP 誢᯿物 NJ ֵአ碻樌物ֵአԲ㮆์

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ন‫ݷ‬物ᴨ蟂 ‫ض‬ኞ 肬禂物ୌ缱Ԫ率ಅ ৒঴物૪৒ ଙ夵物 蛪ṛ物 FP 誢᯿物 NJ ֵአ碻樌物ֵአ‫م‬㮆์

ন‫ݷ‬物ઊӥ ‫ض‬ኞ 肬禂物狒獊禂率Ԇᓕ ৒঴物૪৒ ଙ夵物 䵇 蛪ṛ物 FP 誢᯿物 NJ ֵአ碻樌物ֵአӣ㮆์

ፓ獮ฎֵአUHVSLURQLFV 牧ྯ 㮆์疰襑ᥝࢧ戡牧֕ૡ֢盜繓 篷ဩ藶‫؃‬牧ಅ犥ࢧ戡虏犢盄ࢯ硑牐๜蛪獋㮆䲒介ොဩ᮷狶螂牧ࣁ蠴ᴺ 狶䲒介碻Ӿ蝝疰硯祌牧ࢩ傶䲒礚ਠ螂盅螭襑ᥝ扇㺔盄ग़㺔氂牧憽஑讔 簡Ӭ螂纷耆蕦窚揲碻樌牧ፘ斃ԏӥ36*斃ො‫׎‬䕃௔Ӭᛔࣁ牧ࢩ傶๜蛪 ฎአ琺૬޷珅牧ፓ獮ֵአጱPDVN斃犋ᒧ‫ݳ‬犢ጱ襑穩牧አ&3$3෱Ӥ 䨝粬獨眤‫کݑ‬羊ᐟ虋অ牧‫ݝ‬ᥝӞ犋አ疰泷Ӥข穹మ縌牧䌘ෝ$33禼憎 ٌ౮牧犖๗盃胼䄪磪牐

ઊӥ‫ض‬ኞฎ妿ኧ303 狶䲒介牧&3$3ฎፗ矑搳獈ጱ牧፜݄ྯ 㮆์䲒礚ጱ碻樌现揲አ牧‫ݝ‬襑ᥝ‫ک‬0$*1(7狶墋㻌ጱGDWD䲒礚牧 ๜蛪磪ṛᤅ瓟牧้ࢩṛᤅ瓟֘ᴺ牧֕ࢩ傶ֵአ&3$3盅ᤅ瓟᮷磪ก 氥ࢧ绐ጱ匍虡牧㴄樄তֵአ憽஑ፘ吚讔簡牧秚瑊ጱ瑋ᶪ䨝ֵ蛪ෟ縌 憽ጱՈ眤‫ک‬盄‫ޔ‬牧䌘ෝ$33ፘ吚磪岉蚕牧ইຎ胼獅襎ๅฎො‫׎‬牐

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䩚 Ղ 我 藳笴ࣁֵ አ ᘏ ন‫ݷ‬物ੜ䋠 ‫ض‬ኞ 肬禂物纶率ॊ ৒঴物㻌蛪 ଙ夵物 蛪ṛ物 FP 誢᯿物 NJ

ੜ䋠‫ض‬ኞࣁ蛪誢؋皐䲒礚碻牧蠴ኞ磪൉蠣๜蛪‫ݢ‬胼䨝 磪26$牐๜蛪ฎࢩ傶䒻盜獍‫ݪ‬牏蠴ᴺ䁭纶ጱ橕狌಍ԧ 薹‫ک‬26$牧ଘ碻砇襎敋犖碻ଉᒊ茐疰縌茐ԧ牧ፓ獮᮷ 螭䷱磪ྋୗጱ狶䲒介牧֕ইຎ狶䲒介嘦ਧ磪26$牧氎 ఺݄琲手ֵአ&3$3牐䌘ෝ๚㬵$33ጱ樄咳૶磭胼觎 现ଙ夵碢ᗭ狶玟獤牧疰犢藨傶䌘ෝ翕᪠搳揮蠴咅አߝ 斃䷱磪‫מ‬犨眤牧ಅ犥㰆‫ݻ‬䋿誢搳ᇔ牐

ন‫ݷ‬物Ԧ ‫ض‬ኞ 肬禂物狒檺դቘՈ ৒঴物૪৒ ଙ夵物 䵇 蛪ṛ物 FP 誢᯿物 NJ

Ԧ‫ض‬ኞ憽஑ᛔ૩ఋ磪26$牧犥獮誢᯿ฎ NJ牧ॡॡ犖磪൉蠣螂犢಑޷ॡय़肨 现ॡ胠ጱ㺔氂牧ፓ獮૪妿౰苑 ଙ牧ྯ因೘᮷䨝螀㵕牐Ꭳ螇26$ฎℂ碝股஑ Ꭳ牧ᛔ૩๜蛪磪ṛᤅ瓟牧犢磧ଉֵአጱ$33᮷ฎ膏蝿瞁ፘ橕ጱ$33牧㪔䷱磪 ֵአ螂犨֜縌፦牏؋皐$33牐櫒簁犢䷱ྋୗጱ狶䲒介牧֕犢犖犋矎ᴻ狶䲒介 牧犥犢ጱ䌕禂ԧ薹ፓ獮෭๜ጱᐺՈ狒檺䌘ෝ&3$3䷱磪犨֜愆ۗ牐

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ፓ秂碢ᗭ我藳膏獤ຉ

䩚 Ղ 我 藳؊ྊֵ አ ᘏ

ኧෝ霖๜‫ض‬ኞጱ珠珠裾๗碟੷聅㾴牧ࣁ ଙ獮犢ℂ犢珠珠ᮎ 蕌ԧ薹&3$3现26$牐ֵአԧ‫م‬㮆์盅؊ྊֵአ牧ܻࢩԆᥝ ฎྯ㮆์ᥝ݄蕦戡Ӟ稞牧Ӭྯॠ竃။ᶎᗛ盄讔簡牧䌘犢ᘒ᥺ 虻懱犋䄪蝚ก牧犢篷ဩ旰獨蠴ኞ藲碉ਠ秚瑊ጱ虋玕现蛪誢硬 珿ጱ制丆牐ࣁӾྊֵአ&3$3盅牧犢݄狶ԧಋ蔩牧蠴ኞ‫ޞ‬Ꭳ 犢ಋ蔩㪔覍ྯ㮆Ո᮷磪硳牧犢獮盅者‫و‬狶ԧӣ稞ಋ蔩牐 5HVPHG䌘犢ᘒ᥺क़ࣳॡ蠴咅牧ইຎ磪秚䨝䨝ֵአ&3$3牧 ፓ獮傶ྊ犢藨傶樄‫ڏ‬ጱ硳ຎ犋ฎᮎ讕ቘమ牧犢૶磭๚㬵$33 ฎ胼虏犢ྯॠ眤‫ݑ‬㪔፡‫ک‬硳ຎ牧虏犢啻薹ྯॠጱ縌፦制丆牐

ন‫ݷ‬物霖๜ ‫ض‬ኞ 肬禂物蕣֢Ո ৒঴物૪৒ ଙ夵物 䵇 蛪ṛ物 FP 誢᯿物 NJ ֵአ碻樌物ֵአ‫م‬㮆์

IN-DEPTH INTERVIEW

ፓ秂碢ᗭ我藳膏獤ຉ

Ӿ㾴 玖 Ղ ֵ አ ᘏ 我 藳

我 藳 奾 ຎ 搡 ௔ 獤 ຉ

෭ ๜ ֵ አᘏ 我 藳

ᑄአ޷珅瑊牧ࢩ種ྯ㮆์᮷襑ᥝࢧ戡 ֵአᘏࢩ傶ૡ֢盜繓牧䌘ෝྯ㮆์᮷ᥝࢧ戡 Ӟ稞眤‫ک‬ፘ吚犋ො‫׎‬牧૶磭胼䄪蝚螂$33薹 究蝡㮆㺔氂牐 耬ԓ蔫硽虻懱ጱ㯽螏ᓕ螇 Ԇᥝ᮷ฎࢩ傶蛪誢犋螕݄֢䲒礚಍咳匍ఋ 磪26$牧෭ଉኞၚӾ耬ԓ䌘ෝ縌፦޷珅 㺔氂 26$ ጱԧ薹牐

縌፦制丆虻懱玲஑犋ฃ ኧෝፓ獮ֵአᘏమᥝԧ薹㮆Ո縌፦虻懱ጱො ဩ‫܈‬獤讔簡牧ࢩ種ֵአᘏ緡૶磭胼䄪磪ๅ墋 ฃጱොୗ糷஑虻懱ҁֺই縌፦ᓕቘ$33҂牐

ࢩ䛑穥狡膏絑ह牧襑ᥝ咳疻秇奲玕叨ߝ ኧෝ玖Ղ绚䷔瑥᯿牧樌矑൉‫܋‬ԧ绚穥竃亣 膏‫ے‬倀ጱ秇奲玕蟴կ襑穩牐

ᶎᗛ笙穥牏ᢐᓕ瓟蝁缛㺔氂 ኧෝᶎᗛ笙穥牏ᢐᓕ瓟蝁缛㺔氂疩膌ֵአᘏ 眤‫ک‬犋螕牧ֵአᘏ๗磭๚㬵ጱ碝叨ߝ胼䄪磪 ಅ硬珿牐

ᶎᗛ牏ᢐᓕ犋ᛥ螕牧褔犵ֵአ఺氎 ኧෝᶎᗛ瓟蝁牏ᢐᓕॡᏝ缛㺔氂疩膌ֵአ ᘏ眤‫ک‬犋ᛥ螕牧蝱ᘒ褔犵ֵአ఺氎牧ֵአ ᘏ๗磭胼䄪硬珿牐

搡 ௔我 藳 獉਻ ੜ 奾 蝚螂搡௔我藳ጱ獉਻牧౯㮉胼䄪ℂӾԧ薹碝叨ߝ 膏縌፦ᓕቘ$33樄咳ጱֵአᘏ襑穩牧ࣁ叨ߝ樄咳 ጱ蟂犩౯㮉䛑吚ๅ‫ဳے‬᯿秇奲玕޾ᶎᗛ牏ᢐᓕጱ 戔懯牪‫ݚ‬Ӟොᶎ牧ࣁ$33ጱ蟂犩㳷‫ݢ‬犥‫ے‬獈蔫硽 虻懱牧犥现縌፦制眲虻懱ጱ㯽螏牐

REQUIREMENTS DEFINITION

ֵአᘏ襑穩ਧ嬝

3

Demands of Users ֵአᘏ襑穩ਧ嬝

ፓ秂碢ᗭਧ嬝

ֵአᘏ眐ह硲Ԫ

ֵአᘏ襑穩ਧ嬝

REQUIREMENTS DEFINITION

ፓ 秂 碢 ᗭ ਧ 嬝

ֵአᘏ襑穩ਧ嬝

ኞቘࢩᔰ

&3$ 3 ֵ አ 聜 䙼

螂ଶ胅胠ҁ%0,җ ҂ ࣁ‫ݑ‬我ᘏԏӾ牧ग़碍᮷磪螂᯿牏胅胠ጱ㺔 氂牐ࢩ種牧挨䋿胅胠ጱ嘦磪‫ݢ‬胼൉ṛఋ磪 26$ጱ秚ሲ牐 ṛᤅ瓟牏羗ੳየ缛眸௔የ ‫ݑ‬我ᘏԏӾ螂܎碍緡ఋ磪ṛᤅ瓟౲羗ੳየ 缛眸௔የ牧涢挨ԧ眸௔የ‫ݢ‬胼蝨౮26$ 㬫咳ዩ牐

᯿ଶ狅蚅&3$3牧ྯॠ᮷襑ᥝֵአ 襑ᥝ褰蛪硡癲&3$3ԏ襑穩ᘏ ࢩ䛑瑿玟絑ह犋‫ݶ‬ᘒ藲碉秇奲襑穩 妿ଉᛔᤈ矾疨26$ፘ橕蔫硽虻懱 ᯿憙ᛔ蛪ጱ縌፦制丆虻懱

裾๗磪縌憽಑޷ጱ匍虡 縌憽಑޷匍虡傶26$磧傶氥茐ጱዩ制ԏ Ӟ牧ٌӾ斃傶‫ܧ‬檺ጱ疰ฎ縌፦޷珅Ӿྊዩ 制牧ᘒ޷珅Ӿྊጱ瑥᯿纷ଶ犖‫ݢ‬胼୽段‫ک‬ ؋皐޾羊ᐟ制眲牐

REQUIREMENTS DEFINITION

ֵ አ ᘏ 眐 ह 硲 Ԫ Ӟ

ֵአᘏ襑穩ਧ嬝

च๜虻碘 硲Ԫ眐ह ন‫ݷ‬物5D\PRQG 0XUSK\ ௔獨物ካ ଙ请物 ᤅࣳ物% ֘ಅ物3DOR $OWR &DOLIRUQLD 䌕禂物1HVW纷ୗૡ纷䒍 岉蚕物笤向牧獍՚ ੷֘絑ह物加䬸֘疌 Ի蝢ૡٍ物7R\RWD 3ULXV 9 ኞၚ聜䙼物๖ԜภԲӤ紑碢 ջ樋聜䙼物籆眢純搴牧‫؃‬෭ੜ蟳 觶觬聜䙼物蝧觬膏෭ୗ籞ᙂ

5D\PRQGࣁૡ֢Ӥ蔭匍绐ਧ牧㪔ࣁӤ羷ஞӾୌ缏臑অ玢虡ᘒ䦘‫܋‬傶Ԇᓕ牧 ૡ֢揣犨现ૡ碻蝛侅ी‫ے‬牧蛪ஞ瓟‫ێ‬ᔴ坌疩膌縌፦ߝ搡ྯ丆眜ӥ牐褰茐ߝ搡 犋֯ጱ縌፦ᘒ樄ত୽段ૡ֢Ӥጱ蔭匍牐磪ॠ膏ਮ䜛夹ԧ䨝捍碻樌牧ࣁ樄敋ጱ ᪠Ӿ㶴犋ై縌茐ԧ牧疩膌犢ፗ矑ඊ䢗獮ො旎敋牧犖ࢩ種梊螂ԧ᯿ᥝጱ䨝捍牧 螭襑ඪ՞䌘ො现ᛔ૩ጱ䠔०牧፥ฎ஑犋㱘०牐䌘種眐୵窼眤ࢯ硑ጱ5D\ PRQG牧傶ԧ硬珿眐丆犢樄ত‫ک‬翕᪠Ӥ礚扇虻懱牧胼䒻ۗ犢Ӟज़অ፦ጱ犨֜ 橕棎牧犢᮷ӥਧ究ஞጱӞӞ琲手牧穉ই樄ত眸᪒牏‫ک‬်穰჋်牏‫ݰ‬犚狳ො牏 揮犚詂穢蔖籱缛缛牧奾ຎ㶴犋哴ቘమ牐磪ॠ犢ࣁ抷䃧Ӥ咳匍26$ፘ橕ጱ虻 懱牧㪔咳匍෈ᒍಅ硼蝄ጱঅ咳碢ᗭ膏ᛔ૩制丆ፘ犲牧‫׎‬疨穩蠴ኞ㶧ۗ牐蠴ኞ 戡䥁‫ڊ‬犢ఋ磪26$牧㪔ୌ捍犢ֵአ&3$3牐

REQUIREMENTS DEFINITION

ֵ አ ᘏ 眐 ह 硲 Ԫ Ӟ

ֵአᘏ襑穩ਧ嬝

硲Ԫ眐ह

5D\PRQGℂ㬵䷱咳憽ᛔ蛪磪蝡䰬ጱ制丆牧傶ԧమๅ啻薹ᛔ૩现የ丆牧犢褰碻ࣁFSDS FRP礚扇ፘ橕虻碘 现秚瑊牧盅㬵஑Ꭳ$SH[ &3$3ᴻԧ叨ߝ๜蛪‫ۑ‬硳क़牧ๅ揳ஞጱ樄咳縌፦ᓕቘ现԰㵕ጱ$SS牧蝡‫ۑ‬胼磪硳 笕᪃䌘ᛔ૩縌፦制丆ጱԧ薹牐樄তֵአ盅牧犢ࣁૡ֢Ӥጱ蔭匍蝛侅ࢧ盋犥ஃጱ觓᯻牧誢᯿犖蝛侅ӥ褔牧 㪔Ӭ犢ྯॠ蚏ଥࣁ‫ڬ‬粤祉။碻牧䨝蝚螂$SS薪疗ฌॠጱ縌፦制丆牧舙䌘&3$3叨ኞ綡㺔碻牧犢‫׎‬㯽蝑懱௳ 妔ਮ๐扇㺔虻懱牧ྯ吚$SH[ਮ๐䌕禂ࢧ薟盅牧ๅ䌘ᛔ૩ጱኞቘ制丆眤‫ک‬ਞஞ牐獋ଙ盅吚$SH[咳疻‫ڊ‬縌 ፦ᓕቘ$SS膏绝ಀ蕕ᗝ‫ۑ‬胼奾‫ݳ‬牧绝ಀ蕕ᗝ胼夵袅蛪ቘ虻懱ইᤅ࿔策ଶ牏ஞሲ缛缛牧疥虻懱珊匍ෝ$SS Ӿ牧5D\PRQG‫ݢ‬犥蝱Ӟྍ啻薹ᛔ蛪制丆牐ᘒ吚蝡犚虻碘ࢧ㯽ෝմ禂者蟂碻牧ๅ胼磪硳ጱ㶧ۗ5D\PRQG 蝱ᤈ叨ߝ㮆Ո玕藲碉牧ֵ犢憽஑ᤩᆙ觎஑篷盏犋膌牐

REQUIREMENTS DEFINITION

ֵአᘏ襑穩ਧ嬝

$33戔懯ො‫ݻ‬ ౯㮉傶叨ߝ樄咳ፘ䌘䛑ጱ؋皐縌፦ᓕቘ敟誢 &3$3 $SS牧虏ֵ አᘏ胼䄪啻薹ᛔ蛪؋皐虻懱牧犥现ֵአ叨ߝ盅ጱ硬珿眐丆牐

ֵ አ ᘏ 眐 ह 硲 Ԫ Ӟ

ਙ‫ݢ‬犥珊匍ֵአᘏ๜蛪ጱ縌፦虻懱ෝ$33牧虏ֵአᘏ胼䄪ྯ෭ഩ ൎᛔ૩ጱ縌፦制丆牐ᘒ蝡犚虻碘ࢧ㯽ෝ襇ᒒ盅牧ๅ胼磪硳ጱ㶧ۗ ֵአᘏ蝱ᤈ叨ߝ㮆Ո玕藲碉牧൉‫׀‬ๅ‫ے‬ਠ珿ጱֵአ誢涢膏๐率牐

ٍ 誢 樄 咳 ො‫ݻ‬

珶禂 秇 ୗ

ࢩ‫ݱ‬ଙ请䍅窞揲ᘏֵአ聜௔牧౯㮉森ਧ 26$ఋᘏ傶覇䄉ଙ碢ᗭጱ翕᪠Ӯդ牐 犢㮉蝚螂ᆧ盿ጱොୗ礚扇橕ෝ26$膏 &3$3虻懱牐ಅ犥౯㮉ጱ珶禂秇ୗ䛑ᒧ‫ݳ‬ 犢㮉ጱኞၚොୗ牧ֺই蝚螂襎憙牏翕᪠ଘ ‫ݣ‬牏$33缛ᓕ螇㯽螏虻懱牐

ᒫӞ褩ྦྷ &3$3叨ߝ獉ी‫ے‬蝢懱‫ز‬կ牧蝫奾ฬ眻ࣳ蕕ᗝ牐 蝫奾&3$3ֵአጱ$SS敟誢樄咳牧൉‫ֵ׀‬አᘏๅ֯ጱ虻 懱现԰㵕๐率牐 ୌ缏碍硁獤ຉ虻碘䓚牧虻懱‫ݢ‬犥൉‫׀‬櫕ොֵአ牐 ୌ缏襇ᒒ虻碘䓚牧๚㬵咳疻‫ݢ‬蝫矑‫ک‬蠴ᴺ狶虻碘碉‫ݳ‬牐 ᒫԫ褩ྦྷ 樄咳&3$3叨ߝ膏绝ಀ蕕ᗝ蝫奾ದ蔩牧ๅ羊伛ጱ啻薹ֵ አᘏ蛪誢制丆牧㪔‫ڥ‬አ種ದ蔩樄咳笴ࣁਮ䜛牐

REQUIREMENTS DEFINITION

ֵ አ ᘏ 眐 ह 硲 Ԫ ԫ

ֵአᘏ襑穩ਧ嬝

च๜ 虻 碘

ন‫ݷ‬物எ‫෈ظ‬ ௔獨物ካ ଙ请物 ᤅࣳ物$ ֘ಅ物‫ݣ‬玖૱ 䌕禂物侨窊奓而蒂妿ቘ 岉蚕物膏๏‫݋‬ੜ蟳肞訇 ੷֘絑ह物࿆ኞᐒ玟 ຋莩聲獍ੇ Ի蝢ૡٍ物/H[XV /6 /K ኞၚ聜䙼物๖ԜภԲ ջ樋聜䙼物娞聜扅ช೦ 觶觬聜䙼物य़湂य़ᙂ牏ྺ篷℄‫ګ‬

硲Ԫ眐ह

ࢩ茐ૡ֢襑ᥝஎ‫෈ظ‬妿ଉ砇汜秚‫ڊ‬癩牧簁ᘒ犢咳匍犋Ꭳℂ֜碻蚏牧妿ଉᤩ蟠 ଷጱ犔ਮಭ犥玬䘣ጱ縄‫ط‬牧犢๜犥傶ฎᛔ૩螂胠୽段犢Ո牐ፗᛗ礓稞膏‫ݚ‬Ӟ ֖অ‫ݶ݋‬ᤈ牧ᤩ๏‫݋‬瞲‫ڊ‬ᛔ૩ἴ肨硑Ո牧ᘒ๏‫݋‬犖ୌ捍犢݄፡蠴ኞ牐எ‫෈ظ‬ ಍樄তဳ఺‫ک‬ᛔ૩縌፦ጱ㺔氂牧㪔岉蚏፡蠴ኞጱ盢毣牐ࣁ妿螂蠴ኞ戡䥁盅牧 ‫ڣ‬ਧ傶᯿ଶ޷珅Ӿྊዩ牧蠴ኞୌ捍ֵአӞ‫ݣ‬磧籆衴ጱ޷珅瑊牧֕எ‫෈ظ‬ኧෝ ૡ֢௔搡ଉ‫ڊ‬㾴牧篷ဩ褰蛪硡癲ই種ᒨ᯿ጱ秚ࣳ牐盅㬵犢Ӥ翕咳匍$SH[വ ‫ڊ‬秇奲玕޷珅瑊牧൉‫׀‬च๜ጱ޷珅瑊๜秚膏‫ݱ‬圵蟴կ牧ࣁ疑ֵአ碻牧舙ଥ螲 篷䲰ৼ‫ݢ‬犥疥秚瑊䟑ࣁ℃Ӥ牪Ԧ籬碻‫ݢ‬犥蟴Ӥ‫ے‬倀瑊牧٧ॠֵአ‫ے‬籆瑊犖虏 縌፦ๅਞ绐牐吚犢‫ڊ‬㾴碻‫ݝ‬襑硡癲๜秚蟴Ӥ襎穰牧斕ૣ݈ො‫׎‬牐ኧෝ犢ฎḒ 稞搳揮牧$SH[氃क़妔Ԩ猻ణ牧܎ଙ獉‫ݢ‬ᛔᤈ螡䢔ᴻԧ๜秚犥क़ጱӞᛗ獋㮆 蟴կ‫ع‬揲牧蝡䌘ෝ犋ԧ薹޷珅瑊蟴կጱஎ‫෈ظ‬磪ԧ琲手ጱ秚䨝牐

REQUIREMENTS DEFINITION

ֵአᘏ襑穩ਧ嬝

叨ߝ戔懯ො‫ݻ‬

ֵ አ ᘏ 眐 ह 硲 Ԫ Ӟ

碝叨ߝ疥犥秇奲玕ጱොୗ蝱ᤈ牧Ԇ秚胼䄪ࢩ䛑૱䁰‫ݱ‬圵襑穩牧砇 蟴犋‫ۑݶ‬胼ጱ蟴կ牧Խ‫ݢ‬犥朼䌘犋‫ݶ‬瑿玟牏絑ह蝨౮ጱ穥狡制丆 癩吖牏狅ᆙྯ㮆Ո犋‫ݶ‬ጱኞၚ聜䙼牏蛪誢制丆现揘率制丆缛牧೴ 螡螕‫ݳ‬ጱ秚ࣳ犥现砇蟴ጱ蟴կ牐ፓ獮礬硁ֵአᘏ襑穩牧毆懯๚㬵 疥樄咳绚穥竃亣牏‫ے‬倀牏‫ے‬籆牧犥现℃ᶎ睳䟑缛秇奲蟴կ牐

ٍ誢 樄 咳 ො ‫ݻ‬ 蟴կ奲‫ݳ‬ 䋿誢蟴կ物獤傶Ӟ膢蟴կ膏粬ྛ蟴կ牧 襑膏吖禂奾‫ݳ‬牐 Ӟ膢蟴կ物ᢐᓕᶎᗛඪ砤礍牏޷珅瑊睳䟑 礍牏‫ے‬倀瑊牏‫ے‬籆瑊牏襎穰牐 粬ྛ蟴կ 绚穥竃亣秚牏绚穥ߝ搡㯏介VHQVRU牐 蒅硈蟴կ物奾‫ݳ‬ಋ秚$33牧‫ݢ‬蝱ᤈ夵袅 膏獤ຉ‫ۑ‬胼牐

珶 禂 秇ୗ

ࢩ秇奲玕戔懯橕狌牧硲Ԇ秚๜蛪ፘ䌘‫׎‬਩牧秇奲蟴կ㳷 狅ֵአᘏ襑穩൉‫׀‬ᛔኧ螡䢔砇蟴搳揮牧種秇ୗ傶篷ဩӞ 稞揗砾獊ॺ戔猋ጱ觎ਮ൉‫׀‬ๅ‫ڥ׎‬ጱ狶ဩ牐Ḓ稞搳揮犖 䨝妔Ԩ猻ణ牧܎ଙ獉‫عݢ‬揲ᛔኧ砇蟴Ӟᛗԫ㮆秇奲牐觎 ਮ緡‫ݢ‬犥‫ع‬揲ӥ斉ಋ秚$33牧蝚螂$33ԧ薹26$ፘ橕蔫 硽虻懱牧㪔薪疗ᛔ૩ྯॠጱ縌፦蛪誢制丆牐

VA L U E P R O P O S I T I O N

珶禂秇ୗ膏㰷꧊Ԇ皰

4

Va l u e P r o p o s i t i o n 㰷꧊Ԇ皰膏珶禂秇ୗ

獺碝ֵአᘏ碟纷瑽

珶禂秇ୗ憒㴟

獺碝㰷꧊Ԇ皰

VA L U E P R O P O S I T I O N

伛猋縌憽 獺 碝 ֵ አ ᘏ 碟 纷 瑽

珶禂秇ୗ膏㰷꧊Ԇ皰

蟴ಀᶎᗛ

藲碉ᶎᗛ

樄珸޷珅瑊

縌憽獮疥޷珅瑊 蟴կਞ蕕ਠ౮牧 ‫ݢܨ‬蟴ಀᶎᗛ牐

墋玕ጱᶎᗛ藲碉 ොୗ牧䒻ֵۗአ ᘏ胼䄪墋ฃ砺֢牐

‫ݢ‬ፗ矑砺矒Ԇ秚 Ӥጱ樄橕牧犖‫ݢ‬ 蝚螂$33蝫㵕Ԇ 秚樄橕牐

蝱獈縌፦ 硩羳秇奲

玲ӥᶎᗛ

橕樂޷珅瑊

墋玕硩羳窕纷牧 㶧ֵۗአᘏ胼䄪 墋ฃ牏盠蝧硩羳 ޷珅瑊膏蟴կ牐

ᶎᗛ戔懯䛑አ 盠瞥奾䯤牧䒻ۗ ֵአᘏࣁ瞥玣蟴 կ碻ๅ‫ڥ׎ے‬牐

縌蠣盅ֵአᘏ‫ض‬ 橕樂޷珅瑊牧ٚ 疥ᶎᗛ玲ӥ牐

๐率㰷꧊ $33蝢Ꭳ

礚፡縌፦虻懱

蚏ଥᛔ㵕᪡‫ڊ‬$33 蝢Ꭳ牧虏ֵአᘏ胼 䄪‫ܨ‬碻糷஑ᛔ蛪縌 ፦虻懱牐

಑樄縌፦ᓕቘ$33牧 ‫ݢܨ‬托奞礚፡㮆Ո 縌፦ፘ橕虻懱牐

糷஑ୌ捍 ྯ෭᮷䨝狅ᆙአ䜛 ጱ縌፦制丆牧妔Ԩ 螕吚ጱ縌፦ୌ捍牐

VA L U E P R O P O S I T I O N

珶禂秇ୗ膏㰷꧊Ԇ皰

獺碝珶禂秇ୗ

KP 橕棎‫֢ݳ‬फ़֎

KA 橕棎ၚ㵕

VP 㰷꧊Ԇ皰

CR 觎ਮ橕狌

CS ፓ秂ਮᗭ

դቘ珶 妿衴珶

$33ᓕቘ വ皞

൉‫׀‬ᛔ౯縌፦ᓕቘ

$33൉‫׀‬ਠ珿๐率

&3$3䙼አᘏ

翕᪠衴ࠓଘ‫ݣ‬

26$蔫硽ਯ疩

ጱ$33๐率牧൉‫܋‬碉

വ皞)$67੷疑䲒介

蠴咅ᛔ揲૱䁰

ҁ‫ݣ‬傀 聅㾴 Ӿ㾴҂

ਮ䜛'DWD硩褸

誢๐率㰷꧊

叨ߝ秇奲玕

翕搳碢ᗭ

戡ಅҁവ皞)$67҂

硌ी蟴‫ݳ‬蠴咅戡ಅ

叨ߝ秇奲玕൉‫׀‬ๅ

襇ᒒ蠴咅ଘ‫ݣ‬

26$笴ࣁ碢ᗭ &3$3‫ڡ‬稞ֵአᘏ

ग़‫ز‬ጱֵአ誢涢

$33樄咳珶

൉‫׶‬縌፦ፘ橕蔫硽

KR 橕棎虻რ ߝ粞Ꭳ‫ݷ‬ଶ 虻懱獤ຉ羬翄

虻懱牧൉‫܋‬Ո㮉ጱ縌 ፦؋皐藨Ꭳ 㶧ۗఋᘏ胼䄪஑‫ک‬ ๅ猻搡ጱလ咅๐率

CH 蝢᪠ 蠴咅斔ٍ瑊๭妿衴珶 襎ৼ珶率 翕᪠ଘ‫ݣ‬ 戡ಅ 蠴䒍

䌕‫ڥ‬ದ蔩 妿衴珶‫֢ݳ‬橕狌

CS ౮๜奾䯤

RS 硩ፅ窕

叨ߝ樄咳牏$33戔懯樄咳牏翕᪠ଘ‫ݣ‬盅‫ݣ‬姘虁牏ᄍᓒဩ樄咳牏

叨ߝ衴ࠓ牏)$67䲒介牏蟴կ膏聻๭衴ࠓ牏秇奲虵ࠓ牏$33

Ո‫ێ‬౮๜牏甿誢ਯ㯽牏皜珶‫֢ݳ‬牏䌕‫ڥ‬ኩ藶牏蕣蝨ኞ叨牏ᇔ窕

‫܋‬羷粚牏አ䜛虻懱

VA L U E P R O P O S I T I O N

珶禂秇ୗ膏㰷꧊Ԇ皰

獺 碝 㰷 ꧊Ԇ皰

糷ፅ୚砻

叨ߝ膏๐率 $33碉‫ݳ‬๐率 ൉‫׀‬䌕禂ጱ蔫硽虻懱 )$67䲒介窕纷蝍擽 叨ߝฃአ௔戔懯 秇奲玕戔懯

ዳ讨薹ො

㷢膏ᐒ䨝揣犨 ਠ珿ጱ縌፦ᓕቘ๐率 ֵአᘏ糫玎ࢧ訰 ൉‫ߝ܋‬粞୵虡 አ䜛虻碘䓚 വ皞蔫硽虻懱

൉‫܋‬縌፦ߝ搡 叨ߝ牏ᶎᗛᛥ螕ଶ ൉‫܋‬叨ߝ硡癲௔ ፗ憽ጱ砺֢ොୗ ԧ薹ᛔ蛪縌፦虻懱

糷ፅ

ዳ讨 ୚疩ਮ䜛薹究㺔氂 䒻ۗአ䜛ԧ薹ᛔ蛪制丆 䒻ۗी‫ے‬26$藨Ꭳ ൉‫܋‬叨ߝֵአᛥ螕ଶ ൉‫׀‬ग़‫ز‬ጱ秇奲螡䢔 聻๭Ⴒ搳ๅ‫ڥ׎ے‬

犨率 ൉‫܋‬26$藨Ꭳ 藲碉ኞၚ֢௳ ൉‫܋‬蛪ஞ؋皐 ᛔ౯縌፦ᓕቘ 叨ߝ‫מ‬犨ଶ ਞ矎䲒介ࢯ櫞 䌘26$藨Ꭳ犋᪃ ᶎᗛ螡䢔੝牏犋ᛥ螕 裾ԋֵአጱஞቘ瓟‫ێ‬ ֵአ蠴咅叨ߝ磪蚣櫝眤

DESIGN DEVELOPMENT

戔懯咳疻膏ᤈ衴ᒽኼ

5

Design and Marketing 戔懯咳疻膏ᤈ衴ᒽኼ

叨ߝ戔懯禊盢咳疻

$33 8, 8;戔懯

碉誢ᤈ衴ᒽኼ㬙ੴ

DESIGN DEVELOPMENT

戔懯咳疻膏ᤈ衴ᒽኼ

叨ߝ 戔 懯 襑 穩

叨 ߝ 戔 懯 襑 穩 ਧ 嬝

ࢩ䛑瑿玟௔硡癲襑穩牧咳疻秇奲玕ጱ蟴կ牐 Ԇᥝ秇奲蟴կ磪襎穰牏‫ے‬倀‫ے‬籆瑊牏绚穥螂筪 瑊牏‫ے‬籆ᢐᓕ牐 ᘍᰁ硡癲ො‫׎‬௔牧叨ߝጱक़薪牏疳ੑ޾᯿ᰁ 牪犥现क़蔽ጱ硩羳᮷ᥝ羳獈戔懯襑穩ԏӾ牐 ᶎᗛᛥ螕ଶ硬臑傶蝡稞碝戔懯咳疻ጱ᯿讨ԏ Ӟ牐ࢩ種牧౯㮉疥朼䌘ᶎᗛጱฃአ௔޾๐揳ଶ 蝱ᤈԧ薹膏硬臑牐

秇奲 戔 懯 襑 穩 襎穰 裾螈 ੜ碻媲膠‫ێ‬牧胼ࢩ䛑क़‫ֵڊ‬አ

DESIGN DEFINITION

+(3$螂筪༆ 胼嘦狒޷珅ጱ绚穥ฎ磧অጱߝ搡 ‫ے‬倀‫ے‬籆瑊 ൉‫׀‬ᛥ螕牏伩倀绚穥硬珿絑ह ‫ے‬籆ᢐᓕ ‫ے‬籆倀侨ጱ穥誢牧疥ᛥ螕ጱ绚穥൉‫ک׀‬ᶎᗛ

DESIGN DEVELOPMENT

叨 ߝ 戔 懯 禊 盢 咳 疻

戔懯咳疻膏ᤈ衴ᒽኼ

DESIGN DEVELOPMENT

叨 ߝ 戔 懯 禊 盢 咳 疻

戔懯咳疻膏ᤈ衴ᒽኼ

DESIGN DEVELOPMENT

叨 ߝ 戔 懯 禊 盢 咳 疻

戔懯咳疻膏ᤈ衴ᒽኼ

DESIGN DEVELOPMENT

叨 ߝ 戔 懯 禊 盢 咳 疻

戔懯咳疻膏ᤈ衴ᒽኼ

DESIGN DEVELOPMENT

叨 ߝ 疳 ੑ 膏 秚 䯤 ֖ ᗝ ਧ 嬝

戔懯咳疻膏ᤈ衴ᒽኼ

DESIGN DEVELOPMENT

叨 ߝ क़ 薪 戔 懯 襎 媑 瑽 ᶎ

戔懯咳疻膏ᤈ衴ᒽኼ

DESIGN DEVELOPMENT

叨 ߝ 奞 ℄ 戔 懯 襎 媑 瑽 ᶎ

戔懯咳疻膏ᤈ衴ᒽኼ

DESIGN DEVELOPMENT

戔懯咳疻膏ᤈ衴ᒽኼ

$33戔懯ፓ秂

$ 3 3 戔 懯 襑 穩 ਧ 嬝

㮆Ո玕؋皐縌፦ᓕቘ羬翄牧夵袅֦縌፦ጱ

$ 3 3 戔 懯 襑穩

ྯӞ‫ڰ‬牧虏眅ԧ薹ֵአ&3$3ಅ癲㬵ጱ虋 玕牐吚眅಑樄ಋ秚斕斕Ӟ笅牧疰胼托奞薪 ፡縌፦ጱ制丆牪ฬ眻ጱ39$羬翄牧礬硁ֵ አᘏጱ縌፦制丆牧ᛔ㵕藲碉‫ک‬螕‫ֵݳ‬አᘏ ጱ觓瓟޾觓蝧牧ࣁ蟴ಀӤ൉‫׀‬妔眅磧ᛥ螕 ጱֵአ誢涢牐

UI / UX DEFINITION

縌፦൉蠣 礬硁㮆Ոጱ獈縌碻樌裾Ꭸ牧妔Ԩ縌፦ୌ捍牧䒻 ֵۗአᘏ螈౮ྯ෭ጱ縌፦碻碍牐 縌፦ᓕቘ虻懱 蝚螂$33珊匍縌፦碻蛪誢‫ݱ‬ොᶎጱ碍硁牧ֺই ᤅ࿔策ଶ牏丽穥稞碍牏޷珅Ӿྊ稞碍牏ᘉ蛪稞 碍缛牐 叨ߝ搳揮虻懱 疥޷珅瑊叨ߝ牏蟴կ羳獈$33ጱ๐率Ӿ牧䒻ۗ ֵአᘏ褰碻ԧ薹碝叨ߝጱ虻懱牐 糫玎秚‫ګ‬ 礬硁ֵአᘏֵአ$33ጱ稞碍޾碻樌妔Ԩ螕吚糫 玎牧蝚螂԰㵕ጱ糫玎ොୗी‫ے‬አ䜛讞茐ଶ牐 ਮ๐羬翄 硩褸ֵአᘏ఺憎犥现盅ᒒ碍硁翄懯牧碉‫ݳ‬౮叨 ߝ硬臑ො‫ݻ‬牧㪔‫ܨ‬碻ࢧ薟ֵአᘏ㺔氂޾఺憎牐

DESIGN DEVELOPMENT

$ 3 3

8 ;

) / 2 :

戔懯咳疻膏ᤈ衴ᒽኼ

UX FLOW

DESIGN DEVELOPMENT

戔懯咳疻膏ᤈ衴ᒽኼ

UI DESIGN

$ 3 3

8 ,

Օ ᶎ 戔 懯

DESIGN DEVELOPMENT

戔懯咳疻膏ᤈ衴ᒽኼ

UI DESIGN 85

$ 3 3

8 ,

Օ ᶎ 戔 懯

$ 3 3Ԇ ᥝ ‫ ۑ‬胼

蔫硽虻懱物 ᛔ౯䲒介ጱ墋ฃ㺔‫ܫ‬ 䲒介戡ಅፘ橕虻懱 䲒介㰽瑊蟴蝑蝱ଶ蝍擽 叨ߝፘ橕虻懱物 叨ߝ膏搳揮ොୗ ਮ๐膏ଉ憎㺔氂㺔ᒼ Ӟ膢戔ਧ膏޷珅瑊矒‫ګ‬ 縌፦ᓕቘ虻懱物 㮆Ո玕縌፦ୌ捍 縌፦制丆憙憽玕虻懱 糫玎秚‫ګ‬物 ၚ㵕膏糫玎讨碍ᔴ坌 獆矦聻๭虻懱

戔懯咳疻膏ᤈ衴ᒽኼ

DESIGN DEVELOPMENT 碉誢ᤈ衴ᒽኼ㬙ੴ

๐率 ᒽ ኼ $33൉‫׀‬蔫硽现ᛔ౯縌፦ߝ搡䲒介๐率物樄咳笴ࣁ26$ఋᘏ牐 ਧ๗൉‫׀‬縌፦؋皐懱௳牏؋皐现叨ߝ猻ణၚ㵕物姘瞱膏ਮ䜛ጱ橕狌牐 አ䜛虻碘Ӥ㯽襇ᒒ牧蝍擽አ䜛ֵአ叨ߝ制丆物൉‫׀‬㮆Ո玕ጱ๐率牧㪔‫ܨ‬碻妔 Ԩ㶧ۗ牐 叨ߝ膏$33൉‫׀‬ฬ眻玕Ո秚԰㵕誢涢现秇奲玕๐率物叨ߝ斕ૣො‫׎‬硡癲Ӭ胼 ๅ矦襎穰牪ᘒ秇奲玕蟴կ䒻ۗ൉‫܋‬叨ߝጱ䋿አ௔牧ๅᒧ‫ֵݳ‬አᘏጱ㮆獨襑穩牐

ᤈ衴 ᒽ ኼ 奾‫ݳ‬绝ಀ蕕ᗝ皜珶㬵വ皞縌፦ᓕቘ$33牐 $33Ӥ૱㷢膏࿆唰؋皐ၚ㵕ই᪠᪒牧吖禂‫֢ݳ‬വ皞ই膏؋蛪瞆‫֢ݳ‬牐 ਧ๗൉‫׀‬؋皐懱௳牏叨ߝ猻ణၚ㵕牧犥现糫玎秚‫ۑګ‬胼牧姘瞱አ䜛瞱媲 ֵአ縌፦ᓕቘ$33牐

蝢᪠ ᒽ ኼ ෝ$33൉‫)׀‬$67戡ಅ牏旉Օ‫֢ݳ‬蠴ᴺ縌፦Ӿஞ现๚㬵ᐒ玟萳ੴ牧֢傶䋿 誢蝢᪠ԏ旉Օ讨牧蝱ᘒ獺蝨䋿誢޾翕᪠蝢᪠奾‫ݳ‬牐 螀አ$33㶧ۗ毆夹ጱ‫ۑ‬胼牧ी‫ے‬䋿誢)$67戡ಅጱ䲒介Ո碍牧๗磭癲㵕ๅ ग़戡ಅ‫ے‬獈牧ֵᐒ玟蝢᪠ๅ‫ے‬傶ՈಅᎣ牧咳䠁翕᪠ଘ‫ݣ‬癲㬵ጱ猻玊牐

OUTLINE

R ES U ME

PROJ ECT A

P ROJE CT B

PR OJ EC T C

A BO U T ME

S LI DE

IX

LE T’ S WA LK

RESEARCH OBJECTIVE

Ꮈ绗ፓ秂

HOW TO FOSTER WA L K I N G B E H AV I O R ?

PROJECT C ‫ ֢ ݳ ֎ ݶ‬膏 䌘 扖 懱 ௳ 䛑 አ ෝ ԋࣖӤ紑碢ԏྍᤈᤈ傶‫׏‬蝱Ꮈ绗 蜱ଙ 㬵ࢩ䛑 ૡ ֢ࣳ眲ጱ 硬虋牧蝨 ౮ԋࣖӤ紑碢ጱՈ‫ݗ‬ी‫ے‬牧ૡ֢碻樌犖ी裾ԧ 战 ग़ 牐 य़ ଏ 褔 犵 ԧ Ӥ 紑 碢 ጱ 蛪 誢 ၚ 㵕 ᰁ 牧 㪔 Ӭ 櫞犥 姘瞱螀 㵕 ᤈ傶牧൉ ‫܋‬ԧᗡఋ 眸௔綧የጱ觓檺牧ஞቘොᶎጱ藨Ꭳ‫ۑ‬胼޾眐姼 犖 䨝 ‫ ୽ ک ݑ‬段 牐 ࢩ 種 牧 ๜ Ꮈ 绗 茐 ᯿ ෝ 矐 懵 ᐒ 䨝 ඪ瞱 Ӿ‫޾֢ ݳ ֎ݶ‬䌘扖 懱௳牧ই ֜蝚螂䋿涢戔懯ጱ/H WŇ V ZD ON羬翄牧୽段ԋࣖ Ӥ 紑 碢 ጱ ྍ ᤈ ᤈ 傶 㪔 硬 虋 ٌ ᤈ 傶 㵕 秚 牐 In addi tion to i mp rove inte ract io ns a nd em ot ions a mon g pe op le , s ocia l s u pp o r t c an a l s o he l p p r om ote be h a v i o r change of pe o p le in va rio u s f ield s. W hile th e pa r t ner s hip an d cha t m e s s ag e ar e e ffec ti v e s tr ate g i e s to p r o mote physi ca l act ivit y, the y can inf lu en ce a nd ch an ge t he o r iginal be h av i or o f the tar g e t gr o u p.

RESEARCH PROCESS

1 2 3 4 5

Introduction

Ꮈ绗㵕秚膏ፓጱ

Materials and Methods

䋿涢ොဩ膏ૡٍ

Results

Ꮈ绗奾ຎ獤ຉ

Discussion

Ꮈ绗奾ຎ懵抷

Conclusion

奾抷膏๚㬵咳疻

Ꮈ绗窕纷

Ꮈ绗㵕秚膏胙ว Ꮈ绗ፓጱ Ꮈ绗塅瑻膏褖‫ګ‬

䋿涢㷢膏ᘏ 䋿涢ૡٍ膏戔猋 䋿涢戔懯膏窕纷

ྍᤈ碍虋玕撉玊 ᤈ傶藲℄膏㵕秚虋玕 䌘扖懱௳搡௔獤ຉ

‫୽֢ݳ֎ݶ‬段ྍᤈᤈ傶 ௔獨奲‫ݳ‬膏ᤈ傶硬虋ጱ橕肥 䌘扖懱௳୽段ྍᤈᤈ傶

奾抷 戔懯珸纈 ๚㬵咳疻ୌ捍

INTRODUCTION

Ꮈ绗㵕秚膏ፓጱ

1

Introduction Ꮈ绗㵕秚膏ፓጱ

Ꮈ绗㵕秚膏胙ว

Ꮈ绗ፓጱ

Ꮈ绗塅瑻膏褖‫ګ‬

INTRODUCTION

Ꮈ绗㵕秚膏ፓጱ

Ӥ紑碢ԋ ࣖ 匍 丆

BEFORE WORK

Ꮈ 绗 㵕 秚 膏 胙 ว

WORKING More than 6 hrs

AFTER WORK

蜱ଙ㬵ࢩ䛑ૡ֢ࣳ眲ጱ硬虋牧蝨౮ԋࣖӤ紑碢(Sedentary Office Workers)Ո‫ݗ‬ी‫ے‬牧ૡ֢碻樌 犖ी裾ԧ战ग़牐ᴻԧӤ紑碻ԋࣖԏक़牧ࢩ茐य़唰Ի蝢螀蜍羬翄‫׎‬ഠ牧Ӥ紑獮ग़ֵአ樄敋牏浙秚敋缛 ̿ᤩ㵕̀ጱԻ蝢ૡٍ牪ӥ紑盅ग़ℂԪ覌眲ջ樋牧犥፡襎憙牏፡ಋ秚牏‫ݰ‬觵੷ग़牐ԋࣖጱኞၚࣳ眲ֵ Ӥ紑碢Ӟॠጱଘ璂ԋࣖ碻樌緡᩻螂 ੜ碻牐

Ӥ 紑碢 螀 㵕 ᴥ 繸

蛪 誢ၚ 㵕 匍丆 Ӟ蝰螀㵕稞碍੝ෝӞ稞

礬硁Ӥ紑碢螀㵕ᤈ傶ጱᎸ绗藲礚Ӿ咳匍牧 Ӥ紑碢ᗭଉ憎ጱ螀㵕ᴥ繸傶犥ӥࢥ讨 ䷱磪碻樌 ䷱磪螕‫ݳ‬ጱ䁰瑿 ䷱磪螀㵕फ़֎ 耬ԓ螀㵕㵕秚

ྯ෭ଘ璂ԋࣖ碻樌᩻螂獌ੜ碻

ଙ朼䌘‫ݣ‬傀Ӥ紑碢ጱ藲礚Ꮈ绗咳匍牧ṛ螈 ጱӤ紑碢 ྯจ๗㰍螀㵕Ӟ稞牪㪔Ӭଘ璂ྯॠԋࣖ碻樌᩻螂 ੜ碻ጱӤ紑 碢穉ֺṛ螈 牧ӬٌӾ磪 ጱՈԋࣖ碻碍ṛෝ ੜ碻牐

INTRODUCTION

Ꮈ绗㵕秚膏ፓጱ

ԋࣖ ؋ 皐 觓 檺

Ꮈ 绗 㵕 秚 膏 胙 ว

ૡ֢碻碍裾޾ԋࣖጱӤ紑ࣳ眲牧疩膌战ग़Ӥ紑碢ᗭ褔犵蛪誢ၚ 㵕ᰁ牧㪔Ӭ櫞犥姘瞱憒஌ጱ螀㵕聜䙼牐蝱ᘒ叨ኞ蛪誢ၚ㵕ᰁጱ 犋᪃牧ֵ஑Ӥ紑碢ᗭፘ䌘ٌ犢Ո磪茐斃ṛጱ؋皐觓檺牧穉ইᗡ ఋ胅胠牏ஞᤅᓕ綧የ牏ᒫԫࣳ羗ੳየ牏犥现ࣖ誇ᐟ妿ዳ౲ฎӥ 胙ዳ缛牧綍ᛗ‫ݢ‬胼蝨౮ஞቘොᶎጱ眐姼ᵑ繸膏綧የ牐

憒஌螀㵕᯿ᥝ௔

战ग़Ꮈ绗藨傶蝚螂憒஌ጱ螀㵕胼䄪൉‫܋‬蛪誢ၚ㵕ᰁ牧‫ݢ‬犥ℂࢥ㮆ᶎ‫ݻ‬㬵矐懵螀㵕䌘Ӥ紑碢ጱ ፅ蒂޾᯿ᥝ௔物 ኞቘ物൉‫܋‬蛪誢ጱၚ㵕ᰁ牏姘瞱蛪誢؋皐牧ࣁஞቘ؋皐‫׏‬蝱犖磪盄य़ጱ䒻ۗ牐 㮆Ո物ℂԪ螀㵕ฎ൉‫׀‬Ӥ紑碢䋊聜؋皐ᓕቘ现ᛔ౯蔭匍ጱ秚䨝牧萞種ी蝱ஞቘ౮疰眤牐 疑ସ物螕吚㷢膏螀㵕胼䄪疑Ո萞茐獤Ձ妿涢牏ஂ種Ἡ玎牧ୌ缏臑অ橕狌膏԰㵕ጱ秚䨝牐 ᐒ䨝物㷢膏螀㵕‫׏ݢ‬蝱Ӥ紑碢ᗭ螕䛑ᐒ䨝ኞၚጱ胼‫ێ‬牧蝫奾Ӥ紑碢膏ᐒ䨝ᗭ誢ጱ԰㵕橕狌牐

INTRODUCTION

Ꮈ绗㵕秚膏ፓጱ

‫׏‬蝱Ӥ 紑 碢 ᗭ 螀 㵕 ᤈ 傶

ԧ薹Ӥ紑碢螀㵕ᴥ繸ԏ盅牧ࣁᎸ绗‫׏‬蝱ԋࣖӤ紑碢螀㵕ᤈ傶碻牧 疥蝚螂ኞቘ䍅ᶎ牏ஞቘ䍅ᶎ牧犥现ᤈ傶藉咳ጱ薫ଶ㬵矐懵牐

Ꮈ 绗 㵕 秚 膏 胙 ว

ኞቘ䍅ᶎ

心 ቘ 䍅ᶎ

ኧෝӤ紑碢ᗭጱኞၚ姴仡牧మᥝ 浻‫ڊ‬碻樌޾ತ‫ݳک‬螕ጱ䁰ಅ狶螀 㵕㪔犋਻ฃ牐ࢩ種牧Ἡ玎Ӥ紑碢 ྯॠℂԪ墋ฃጱྍᤈ螀㵕牧ฎी ‫ے‬蛪誢ၚ㵕ᰁጱ磪硳ᒽኼ牐

ᐒ䨝ඪ瞱ᴻԧ胼䄪ी蝱Ո㮉ԏ樌ጱ ԰㵕޾眐眤牧Խ胼䄪䒻ۗ‫׏‬蝱Ո㮉 ࣁ‫ݱ‬㮆覿ऒӾጱᤈ傶硬虋牐๜Ꮈ绗 䛑አᐒ䨝ඪ瞱Ӿᤩ藨傶胼䄪‫׏‬蝱蛪 誢ၚ㵕ᰁጱᒽኼ物

ྍᤈ螀㵕ጱ粬௔۱珀物 ᒧ‫ݳ‬胼‫ێ‬ 䔶ଶ螕吚 褰碻褰瑿‫ݢ‬ਠ౮

‫ ֢ݳ֎ݶ‬3DUWQHUVKLS

䌘扖懱௳ &KDW 0HVVDJH

蝚螂䋿涢ԧ薹‫޾֢ݳ֎ݶ‬䌘扖懱௳ ই֜୽段Ӥ紑碢ᗭጱྍᤈᤈ傶牐

ᤈ傶藉咳

蝚螂ፓ秂戔ਧጱොୗ牧疥㮆Ո䌘 ෝፓ秂ጱ蝍穩旉虋傶㵕秚牐๜䋿 涢㷢ᘍԧፓ秂戔ਧቘ抷ጱӣ圵粬 ௔牧戔懯䋿涢ጱፓ秂ྍ碍秚‫ګ‬牐 ፓ秂ਧ嬝ก嘦 ፓ秂೴䜗௔螕吚 螕吚妔Ԩࢧ訰

INTRODUCTION

Ꮈ绗㵕秚膏ፓጱ

Ꮈ绗ፓ ጱ

Ꮈ 绗 ፓ ጱ

๜Ꮈ绗Ԇᥝ犥蛪誢螀㵕ᰁ犋᪃ጱԋࣖӤ紑碢֢傶Ꮈ绗ፓ秂牧䛑አᐒ䨝ඪ瞱Ӿጱ‫ݳ֎ݶ‬ ֢ 3DUWQHUVKLS ޾䌘扖懱௳ &KDW 0HVVDJH ֢傶ᤈ傶ጱᒽኼՕ獈ࢩᔰ牧矐懵䋿 涢奲ԏ樌萞茐‫ݶو‬螈‫ྍک‬ᤈፓ秂牏ஂ種蝱ᤈ䌘扖޾԰㵕牧ฎ玽胼䄪磪硳䒻ۗӤ紑碢ᗭ ‫׏‬蝱蛪誢ၚ㵕牧綍ᛗ蝱Ӟྍୌ缏裾๗ጱྍᤈ螀㵕聜䙼牐

毆 ๗ 螈 ౮ ԏ Ꮈ 绗 ፓ秂

1 2 3

๜Ꮈ绗‫؃‬戔犥‫޾֢ݳ֎ݶ‬䌘扖懱௳֢傶ᒽኼՕ獈ࢩᔰ牧胼䄪磪硳‫׏‬蝱Ӥ紑碢ྍᤈᤈ傶牏൉‫܋‬ 蛪誢ၚ㵕ᰁ牧㪔姘瞱裾๗ྍᤈ螀㵕ԏ఺瑽现㵕秚牐 䌘扖懱௳ጱ‫ۑ‬胼牧ֵ‫֎ݶ‬奲౮㹓胼䄪蝚螂㯽螏懱௳蝱ᤈ䌘扖牐ᘒ౯㮉๗磭胼ℂ䌘扖獉਻Ӿ稳 羳‫୽ڊ‬段Ӥ紑碢ྍᤈᤈ傶虋玕ጱ䌘扖懱௳觊獨牐 ๚㬵樄咳螀㵕ᤈ傶‫׏‬蝱ጱՈૡฬ眻 $, 䌘扖羬翄碻牧胼䄪㷢ᘍ๜Ꮈ绗稳羳ጱ䌘扖懱௳觊獨֢ 傶㷢ᘍ瞲秂牧൉‫܋‬Ո㮉䌘ෝՈ秚԰㵕ጱᆧ盿ଶ牧㪔萞茐୽段ᤈ傶ጱ䌘扖獉਻牧螈‫ک‬螀㵕ᤈ傶 硬虋硳ፅ牐

INTRODUCTION

Ꮈ绗㵕秚膏ፓጱ

Ꮈ绗塅 瑻

Ꮈ 绗 塅 瑻 膏 褖 ‫ګ‬

๜Ꮈ绗犥‫ݣ‬傀Ӥ紑碢ᗭ傶ԆᥝᎸ绗䌘虡牐傶ֵ䰬๜ ٍդ蔭௔牧ࣁ䋿涢獮๗೗玉䋿涢㷢膏ᘏ碻牧㷢膏ᘏ 襑ᥝ霘䌃㮆Ոच๜虻碘牧㪔蝚螂霘䌃㾴褬蛪誢ၚ㵕 ᰁ㺔‫ ܫ‬,3$4 牧塟螡‫ڊ‬च๜礿կፘ蜱ጱ㷢膏ᘏ牐

Ꮈ绗 褖 ‫ګ‬

Ꮈ绗褖‫ګ‬

Ꮈ绗㰍螡䢔‫ݣ‬傀ԋࣖࣳ眲ԏӤ紑碢ᗭ֢傶ᤈ傶硬虋ጱᎸ绗䌘虡牧㪔 ๚窩荠‫ٌک‬犢ጱ碢ᗭ牧ࢩ種ᤈ傶硬虋ᒽኼෝٌ犢碢ᗭ樌ጱ୽段癩吖牧 㪔覍๜Ꮈ绗矐懵ԏ᯿讨牐 繸ෝ碻樌现Ꮈ绗Ո㹓碍ᰁጱ褖‫ګ‬牧篷ဩӞӞ蝍擽䋿涢㷢膏ᘏጱ裾๗ ᤈ傶虋玕牐ࢩ種牧๜Ꮈ绗旉ᘒ蝚螂‫ڣ‬䥁ᤈ傶㵕秚觊ࣳ牏犥现ᤈ傶ᛔԆ 究ਧ纷ଶࣁᒽኼՕ獈獮盅ጱ虋玕牧毆๗๚㬵ᤈ傶ጱ蔭匍౮ຎ牐

M AT E R I A L S A N D M E T H O D S

2

䋿涢ොဩ膏ૡٍ

ᐒᗭ膏螀㵕‫׏‬蝱戔懯ૡ֢࣑

Materials and Methods 䋿涢ොဩ膏ૡٍ

䋿涢㷢膏ᘏ

䋿涢ૡٍ膏戔猋

䋿涢戔懯膏窕纷

M AT E R I A L S A N D M E T H O D S

䋿涢ොဩ膏ૡٍ

ᐒ ᗭ膏 螀 㵕‫׏‬蝱戔 懯 ૡ ֢ ࣑

傶ԧԧ薹‫ݣ‬傀Ӥ紑碢螀㵕ጱᴥ繸牧㪔矐懵ই֜䒻ۗՈ㮉螈‫ک‬ᤈ傶硬虋ጱፓ秂牐౯㮉膐旰 ԧ戔懯ૡ֢࣑牧蝚螂犋‫ݶ‬胙วጱ౮㹓ஂ種獤Ձᛔ蛪ጱ螀㵕聜䙼牏้妿ᶎ屷ጱᴥ繸牧䒻ۗ ౯㮉咳憽戔懯၏憎牧֢傶䋿涢戔懯ጱ㷢ᘍ牐 ૡ֢࣑㷢膏ᘏ物ӣ֖戔懯䒍牏ӣ֖ᑀದ䌕疑牏ӣ֖憒஌螀㵕ᘏ牧犥现‫֖م‬篷憒஌螀㵕 ᘏ牐疥蝡犚㷢膏ᘏ褰秚獤౮ӣ奲牧ྯ奲䨝磪Ӟ֖戔懯䒍牏Ӟ֖ᑀದ䌕疑牏獋֖篷憒஌螀 㵕ᘏ޾Ӟ֖磪憒஌螀㵕ᘏ牐 斔ۗ戔懯ොဩ物ஞฬ瑽ဩ牏':,戔懯瑽‫ܜ‬牏觎ਮ碟纷瑿瑽牐

WORKSHOP

M AT E R I A L S A N D M E T H O D S

䋿涢ොဩ膏ૡٍ

咳మ螂纷Ӿ牧౯㮉癲茐ӣ奲㷢膏ᘏԧ薹戔懯ොဩ牧۱珀ஞฬ瑽޾觎ਮ碟纷瑿瑽ጱ媑 蕣牧ፓጱฎ䒻ۗ㷢膏ᘏᆧ盿戔懯ොဩጱ砺֢牐ࣁ娞聜奾๳ԏ盅牧‫ݱ‬奲‫ܨ‬朼䌘ૡ֢࣑ Ԇ氂̿犥ᐒᗭଘ‫׏ݣ‬蝱螀㵕ᤈ傶̀牧樄ত蝱ᤈ咳మ牏硩碓޾戔懯禊盢ጱ叨‫ڊ‬牐

M AT E R I A L S A N D M E T H O D S

䋿涢ොဩ膏ૡٍ

戔懯禊盢叨‫ڊ‬犋㭐褖ෝ叨ߝ牏๐率窕纷牏秚‫ګ‬౲碝ጱ԰ 㵕ොୗ牐౯㮉૶磭‫ݢ‬犥糷஑ग़‫ز‬Ӭ磪蚕ጱ戔懯薹ဩ牧㪔 ℂӾ咳യፓ秂碢ᗭࣁԒጱᥝᔰ犥现螀㵕㵕秚牧֢傶౯㮉 䁆ᤈӥӞ褩ྦྷ䋿涢戔懯ጱ㷢ᘍ牐

M AT E R I A L S A N D M E T H O D S

䋿涢ොဩ膏ૡٍ

WORKSHOP ᐒ ᗭ䌘 螀 㵕‫׏‬蝱ጱ ‫ ݢ‬胼 ୽ 段 膏 䛑 አ

ࣁૡ֢࣑Ӿ牧౯㮉咳匍̿膏犢Ո԰㵕̀嘦䋿胼౮傶螀㵕ጱ㵕秚牐ࣁ‫ݱ‬奲ጱ妿涢獤Ձ޾咳మ螂纷Ӿ牧 ౯㮉薪疗‫ک‬磪‫ݢ֎ݶ‬犥ी‫ے‬螀㵕ጱ㵕秚㪔ๅ਻ฃ姘瞱螀㵕牧綍ᛗ磪Ո݄螀㵕ฎ傶ԧ奾Ի碝ጱ๏‫݋‬牐 ࢩ種牧๜䋿涢疥犥‫֢ݳ֎ݶ‬狶傶䋿涢Օ獈牧蝚螂‫֢ݳ‬螈౮螀㵕ፓ秂牧螂纷Ӿ‫ݢ‬犥ஂ種Ի窕牏藳扖牐 矑茐౯㮉穉䌘‫ݱ‬奲ጱ‫֢ݳ‬౮ຎ牧㪔獤ຉ‫ݱ‬奲౮㹓ጱ䌘扖獉਻牧犥ԧ薹‫֢ݳ‬ጱ橕狌޾䌘扖懱௳ই֜䒻 ۗ‫׏‬蝱ᤈ傶ጱ硬虋޾姘瞱牐

M AT E R I A L S A N D M E T H O D S

䋿涢ොဩ膏ૡٍ

䋿涢㷢膏ᘏ塟螡礿կ

ଙ请Օෝ 䵇ᛗ 䵇ԏ樌牐 ଘ璂ྯ෭ૡ֢ԋࣖ碻樌᩻螂 ੜ碻牐

䋿 涢 㷢 膏 ᘏ

ଘଉ磪ֵአฬ眻ᤈ㵕蕕ᗝ޾㯽螏懱௳ጱ聜䙼牐 螀㵕毱ሲ੝ෝྯ蝰 稞ԏ碢ᗭ牐 霘䌃㾴褬蛪誢ၚ㵕ᰁ㺔‫ ܫ‬,3$4 牧ᰁ介奾ຎ狳‫ݻ‬蛪誢ၚ㵕ᰁӾ犵碢ᗭ牐

䋿涢㷢 膏 ᘏ Ո 碍

䋿 涢㷢 膏 ᘏ獤 奲 ֖㷢膏ᘏ

㻌Ո奲 Ո

磧奰牧౯㮉ℂ ֖䁭‫ݷ‬ᘏӾ牧೗玉 ԧ ֖ᒧ‫ݳ‬䋿涢礿կ牏‫ݶ‬搡௔斃ṛӬ ஂ種緡犋藨蘷ԏ㷢膏ᘏӞ‫ݶ‬㷢膏䋿涢 牐

ካካ奲 Ո

ካ穇奲 Ո

穇穇奲 Ո

֖㷢膏ᘏ蝚螂翄懯褰秚獢碍獤蟴ෝ‫֎ݶ‬奲޾㻌Ո奲牧ٌӾ ֖ᤩ獤蟴ᛗ㻌Ո奲 6LQJOH 牧‫ݚ‬क़ ֖ᤩ獤蟴ᛗ‫֎ݶ‬奲牧 狅ᆙ௔獨奲‫ݳ‬獤獨傶 䌘ካካ奲 00 牏 䌘ካ穇奲 0) 牏 䌘 穇穇奲 )) 牐

M AT E R I A L S A N D M E T H O D S 䋿涢戔猋

䋿 涢 ૡ ٍ 膏 戔 猋

䋿涢ොဩ膏ૡٍ

L E T ’ S WA L K ๜Ꮈ绗傶ԧᰁ介㷢膏ᘏྍ碍޾㯽螏ᒽኼࢩᔰ牧䛑አ ԧ/(7Ň6 :$/.羬翄֢傶䋿涢介手戔猋牐 種羬翄螀֢襑蝚螂ฬ眻ࣳಋ秚砇蟴獋圵䛑አ纷ୗ牧 獤獨傶3HGRPHWHU 3OXV 蚤 7HOHJUDP牐

Pedometer Plus

Te l e g r a m

Function

Function

懯ྍ$33 ྍ碍介ᰁ

㯽螏ᤈ傶 ᒽኼࢩᔰ

L et ’s Wa l k羬 翄

䋿涢樄ত獮䨝‫ض‬藶㷢膏ᘏᛔ ᤈਞ蕕獋稠$33㪔ጭ獈牧矑 茐ኧ羬翄ੜ䒻ಋ疥㷢膏ᘏ‫ے‬ 獈羬翄ᗭ奲Ӿ牧ਠ౮盅‫ݢܨ‬ 樄তֵአ/HWŇV ZDON羬翄牐

M AT E R I A L S A N D M E T H O D S

䋿涢ොဩ膏ૡٍ

L E T ’ S WA L K

䋿涢羬翄秚‫ګ‬

ኧෝ㻌Ո奲膏‫֎ݶ‬奲ጱ䋿涢ᒽኼՕ獈ࢩᔰጱ犋‫ݶ‬牧 ࢩ種砇蟴ֵአ犋‫ݶ‬ጱ羬翄秚‫ګ‬獤獨傶物 /HWŇV ZDON 6 㻌Ո奲 物㮆Ոፓ秂ྍ碍

䋿 涢 ૡ ٍ 膏 戔 猋

/HWŇV ZDON 3 ‫֎ݶ‬奲 物櫕Ոፓ秂ྍ碍牏/HWŇV WDON䌘扖ᗭ奲牧褰碻膏‫֎ݶ‬蝱ᤈ䌘扖牐

S

P

Let’s walk

Let’s walk

‫ڣ‬䥁奾ຎ 咳蝑౮疰疁ᒍ

羬翄咳蝑 㮆Ոፓ秂ྍ碍

‫ڣ‬䥁奾ຎ 咳蝑౮疰疁ᒍ

/HWŇV WDON 褰碻褰瑿᮷‫ݢ‬犥 膏‫֎ݶ‬蝱ᤈ䌘扖

3DUWLFLSDQW

ภӤ‫܈‬讨 ࢧ㯽ྍ碍

硩‫ک‬ፓ秂 樄তᔴ坌ྍ碍

羬翄咳蝑 ‫ݶو‬ፓ秂ྍ碍

ภӤ‫܈‬讨 ࢧ㯽ྍ碍

3DUWLFLSDQW 3DUWLFLSDQW

硩‫ک‬ፓ秂 樄তᔴ坌ྍ碍

M AT E R I A L S A N D M E T H O D S

䋿涢ොဩ膏ૡٍ

䋿涢窕纷

1st Phase (2 days) Walking app and system trial period

Groups of Participants

䋿 涢 戔 懯 膏 窕 纷

Single Walker

2nd Phase (14 days) Experimental intervention

3rd Phase (7 days) After experiment

Personal Steps Goal Report basic walking data Baseline

Walking Partners

After Experiment Common Steps Goal + Text Messages

(Group MM/MF/FF)

BREQ-2

BREQ-2 ҄Interview

BREQ-2 ҄Questionaire

䋿涢窕纷戔懯 ᒫӞ褩ྦྷ傶羬翄手አ๗ ॠ 物/HWŇV ZDON羬翄手አ牧㪔硩褸㷢膏ᘏጱच器ྍ碍牐 ᒫԫ褩ྦྷ傶ᒽኼՕ獈๗ ॠ 物㻌Ո奲޾‫֎ݶ‬奲獤獨矑‫ݑ‬犋‫ݶ‬ጱᒽኼՕ獈ࢩᔰ蝱ᤈ 䋿涢牐 ᒫӣ褩ྦྷ傶ᤈ傶蝍擽๗ ॠ 物蝱Ӟྍԧ薹㷢膏ᘏࣁᒽኼՕ獈ು櫝盅ጱᤈ傶姘瞱制 丆牧㪔ࣁ ॠ盅藶㷢膏ᘏ霘䌃䋿涢盅ጱᤈ傶姘瞱㺔殻膏%5(4 㺔‫ܫ‬牐

M AT E R I A L S A N D M E T H O D S

䋿涢ොဩ膏ૡٍ

䋿涢Ꮈ绗ොဩ

䋿涢碍硁膏虻碘獤ຉ褩ྦྷ

䋿 涢 Ꮈ 绗 ො ဩ

Ꮈ绗奾ຎ

㻌Ո奲 Single

ካካ奲 MM Group

%5(4 㺔‫ܫ‬獤ຉ

ྍ碍碍硁 翄懯獤ຉ

܎奾䯤ୗ 我藳獤ຉ

䌘扖懱௳ 搡௔獤ຉ

ካ穇奲 MF Group

穇穇奲 FF Group

礬硁‫ݱ‬奲䋿涢奲ಅ஑‫ک‬ጱ碍 硁膏෈๜獉਻牧蝱ᤈ䋿涢奾 ຎ獤ຉ牐矐懵䋿涢ᒽኼՕ獈 ࢩᔰ牧ฎ玽胼䄪‫׏‬蝱Ӥ紑碢 ᗭጱྍᤈᤈ傶蔭匍膏㵕秚牐

R E S U LT S

Ꮈ绗奾ຎ獤ຉ

3 Results

Ꮈ绗奾ຎ獤ຉ

ྍᤈ碍虋玕撉玊

ྍᤈᤈ傶㵕秚ጱ虋玕膏姘瞱

䌘扖懱௳搡௔獤ຉ

R E S U LT S

Ꮈ绗奾ຎ獤ຉ ӣ 褩 ྦྷ ଘ 璂ྍ 碍 虋 玕 撉 玊

ྍᤈ碍虋玕撉玊獤ຉฎ傶ԧ啻薹‫ݱ‬䋿涢奲ࣁᤈ傶ᒽኼՕ獈盅牧ฎ玽୽段ྍ ᤈᤈ傶硬虋牐

ྍ ᤈ 碍 虋 玕 撉 玊

‫ ݱ‬奲奲獉 ଘ 璂 ྍ 碍 ӣ 褩ྦྷ虋 玕 撉 玊 瑽

ྍᤈ碍硁ฎ玲አ‫ݱ‬䋿涢奲㷢膏ᘏࣁᒽኼՕ獈๗ ॠӾጱ獮๗ ॠ 牏Ӿ ๗ ॠ 牏盅๗ ॠ ‫ݱ‬ӣॠጱྍ碍牧֢傶ྯ褩ྦྷጱଘ璂ྍ碍碍硁牐 碍硁獤ຉฎֵአ$129$᯿蕦介ᰁ虋吖碍獤ຉ 5HSHDWHG 㪔䟖አ%RQIHUURQL蝱ᤈ氥茐꧊໊ྋ牐

PHDVXUH 牧

礬硁‫ݱ‬奲ጱྍᤈ碍硁ӣ褩ྦྷ虋玕牧咳匍䛑አ ፘ‫ݶ‬ጱᤈ傶ᒽኼՕ獈牧犋‫ݶ‬௔獨奲‫ݢݳ‬胼䨝 ୽段‫֎ݶ‬ԏ樌ጱ԰㵕牧ᘒ叨ኞ犋‫ݶ‬ጱᤈ傶硬 虋牐吚‫޾֢ݳ֎ݶ‬䌘扖ᤩ䛑አෝ0)奲޾)) 奲碻牧ࣁ犋‫ݶ‬碻๗緡叨ኞԧ氥茐ጱᤈ傶硬虋 膏ྍ碍౮裾牐簁ᘒࣁ00奲ጱྍᤈ蔭匍犋ी 玱仂牧綍ᛗ犵ෝ㻌Ո奲牐 ኧ種‫ݢ‬憎牧௔獨奲‫ݳ‬癩吖‫ݢ‬胼䨝୽段Ո㮉ጱ ᤈ傶޾㵕秚牐ᴻ種ԏक़牧ࣁ㷢膏ᘏ我藳Ӿ啻 薹ԧ䌘扖ጱ᯿ᥝ௔牧‫֎ݶ‬ԏ樌胼䄪蝚螂䌘扖 ޾԰㵕୽段ஂ種ጱྍᤈᤈ傶胼‫޾ێ‬㵕秚牐

R E S U LT S

Ꮈ绗奾ຎ獤ຉ ᛔ ౯ 究 ਧ ቘ 抷 6' 7

The Self-Determination Continuum Nonself-Determined

ྍ ᤈ ᤈ 傶 㵕 秚 ጱ 虋 玕 膏 姘 瞱

Self-Determined

Motivation

Amotivation

Extrinsic Motivation

Regulatory Styles

Non-Regulation

External Regulation

Introjected Regulation

Identified Regulation

Integrated Regulation

Intrinsic Regulation

What is the source of the motivation?

Impersonal

External

Somewhat External

Somewhat Internal

Internal

Internal

What regulates the motivation?

Nonintentional, Nonvaluing, Incompetence, Lack of Control

Compliance, External, Rewards and Punishments

Self-control, Ego-Involvement, Internal Rewards and Punishments

Personal, Importance, Conscious Valuing

Congruence, Awareness, Synthesis with Self

Interest, Enjoyment, Inherent Satisfaction

Intrinsic Motivation

Based on Ryan, R.M. & Deci, E.L. (2000). Self-Determination Theory and the Facilitation of Intrinsic Motivation, Social Development, and Well-Being. American Psychologist. 55(1), 68-78.)

螀 㵕 ᤈ 傶 藲 ℄ 㺔‫ܫ‬ 螀㵕ᤈ傶藲℄㺔‫(ܫ‬BREQ-2)‫و‬磪 氂牧獤獨介ᰁ6'7ቘ抷ӾԲ圵㵕秚撉 ‫ݻ‬牐吚ᤈ傶ᛔԆ纷ଶṛ碻牧ஃஃฎኧ藨‫ݶ‬藲℄ ,GHQWLƉHG 5HJXODWLRQ 牧 ౲ฎ獉ࣁ藲℄ ,QWULQVLF 5HJXODWLRQ 蝡獋圵ᛔԆ㵕秚㬵詴㵕牐 Ꮈ绗䛑አ%5(4 㺔‫֢ܫ‬傶ྍᤈᤈ傶㵕秚ጱᰁ介ૡٍ牧矐懵‫ݱ‬奲ࣁ䋿涢Ӿ ӣ㮆犋‫ݶ‬褩ྦྷጱᤈ傶㵕秚牧獤獨傶䋿涢樄ত獮 %, 牏ᒽኼՕ獈๗奾๳盅 $,

犥现ᤈ傶蝍擽๗盅 : $, 牐

R E S U LT S

Ꮈ绗奾ຎ獤ຉ ྍ ᤈᤈ 傶 㵕秚 虋 玕撉 玊 瑽

ྍ ᤈᤈ 傶 姘 瞱 㺔 殻奾 ຎ

ྍ ᤈ ᤈ 傶 㵕 秚 ጱ 虋 玕 膏 姘 瞱

礬硁ᤈ傶㵕秚虋玕膏ᤈ傶姘瞱㺔‫ܫ‬ ጱ奾ຎ穉䌘牧挨䋿ԧ‫֎ݶ‬奲Ӿ0)奲 ޾))奲ጱ嘦‫کݑ‬ԧᤈ傶ᒽኼՕ獈ጱ 筕咳牧ᘒ叨ኞԧ斃ṛጱ獉ࣁ㵕秚牧 㪔Ӭ൉‫܋‬ԧ䌘ෝྍᤈᤈ傶ጱ藨‫ݶ‬眤 牧胼䄪ࣁ䋿涢盅Ֆ姘瞱ྍᤈᤈ傶牪 簁ᘒ牧00奲ጱ蔭匍ٚ稞藯ก㪔覍‫ݶ‬ ֎‫֢ݳ‬緡胼‫׏‬蝱ᤈ傶硬虋牧௔獨奲 ‫ݳ‬癩吖‫ݢ‬胼叨ኞ犋‫ݶ‬ጱᤈ傶蔭匍牐

R E S U LT S

Ꮈ绗奾ຎ獤ຉ

䌘扖懱௳獉਻ԏ觊獨翥嘨

䌘 扖 懱 ௳ 搡 ௔ 獤 ຉ

䌘 扖 ෈ ๜搡 ௔ 獤 ຉ ො ဩ

疥ӣ奲‫֎ݶ‬奲ԏ䌘扖懱௳獉਻෈๜牧ኧ ֖&RGHU蝚螂樄硯 ୗ翥嘨 2SHQ FRGLQJ ጱොୗ牧妿螂翥嘨牏碉‫ݳ‬牏懵抷膏 ਧ嬝ጱ螂纷牧稳羳౮ጱ 圵Ԇ氂޾ 圵懱௳觊獨牐

R E S U LT S

Ꮈ绗奾ຎ獤ຉ

䌘扖懱௳觊獨翥嘨稞碍

傶ԧ啻薹懱௳觊獨膏ᤈ傶硬虋ԏ樌ጱ橕狌牧౯㮉疥‫ݱ‬奲ྯ圵 懱௳觊獨ጱ翥嘨稞碍牧蕣֢౮憙憽玕ጱ瑽蔭 ইӥ瑽 牐

䌘 扖 懱 ௳ 搡 ௔ 獤 ຉ

‫׏‬蝱ྋ‫ྍݻ‬ᤈᤈ傶ጱ懱௳觊獨物0)޾))獋䋿涢奲Ӿ翥嘨稞碍磧ṛӬ膏 ྋ‫ݻ‬ᤈ傶硬虋ፘ橕ጱ懱௳觊獨牧Ԇᥝฎ獤Ձ㮆Ոᒽኼ牏‫ݶو‬咳疻ᒽኼ犥 现ፘ԰Ἡ玎牧ᘒ蝡ӣ圵懱௳觊獨‫ڊ‬匍ࣁ00奲ጱ稞碍緡੝ෝԲ稞牐 ୽段揗‫ྍݻ‬ᤈᤈ傶ጱ懱௳觊獨物00奲Ӿ翥嘨稞碍斃ṛӬ膏揗‫ݻ‬ᤈ傶硬 虋ፘ橕ጱ懱௳觊獨牧Ԇᥝฎ㮆Ոྍᤈᴥ繸޾犵ᛔ౯硳胼牧ᘒ蝡獋圵懱௳ 觊獨‫ڊ‬匍ෝ0)奲޾))奲ጱ稞碍緡੝ෝԲ稞牐

DISCUSSION

Ꮈ绗奾ຎ懵抷

4 Discussion Ꮈ绗奾ຎ懵抷

‫୽֢ݳ֎ݶ‬段ྍᤈᤈ傶

௔獨奲‫ݳ‬膏ᤈ傶硬虋ጱ橕肥

䌘扖懱௳୽段ྍᤈᤈ傶

DISCUSSION

Ꮈ绗奾ຎ懵抷

L E T ’ S WA L K ‫֢ݳ֎ݶ‬

‫ݶ‬ ֎ ‫ݳ‬ ֢ ୽ 段 ྍ ᤈ ᤈ 傶

๜Ꮈ绗Ӟ樄ত‫؃ܨ‬戔‫֢​֢ݳ֎ݶ‬傶ᒽኼՕ獈ࢩᔰ牧胼䄪‫׏‬蝱 ྋ‫ݻ‬ጱྍᤈᤈ傶硬虋牧ᘒ䋿涢挨䋿ԧ‫֢ݳ֎ݶ‬嘦䋿胼൉‫ݶ܋‬ ֎ԏ樌ጱᤈ傶㵕秚޾ྍ碍౮裾牧犋螂㪔覍ಅ磪ጱ‫֢ݳ‬奲‫ݳ‬緡 胼螈‫ک‬ᤈ傶‫׏‬蝱ጱ硳ຎ牧犋‫ݶ‬௔獨奲‫ݢݳ‬胼䨝୽段ᤈ傶牐

௔ 獨 奲‫ ୽ ݳ‬段ྍ ᤈ ᤈ傶 ࣁᐒ䨝ஞቘ䋊Ӿ牧吖௔硳䛑ฎӞ圵ฦ螁ਂࣁጱ匍虡牧ٌ蔭匍ฎ磪獋௔‫ݶو‬㷢‫ے‬ጱၚ㵕牧 ፘ斃ෝ‫ݝ‬磪‫ݶ‬௔㷢‫ے‬ጱၚ㵕牧㷢‫ے‬ᘏࣁ磪吖௔ጱ䁰‫ݳ‬ℂԪᤈ傶ጱ㵕秚ๅṛ牧๗磭蔭匍胼 䄪ๅ‫ڊ‬ᜋ牐ࢩ種牧౯㮉藨傶ࣁ犋‫ݶ‬௔獨奲‫ݳ‬ጱ‫֢ݳ‬橕狌Ӿ牧吖௔硳䛑ጱ嘦䨝୽段ᤈ傶叨 ኞ޾硬虋牐礬硁吖௔硳䛑ಅ൉‫ڊ‬ጱ獋㮆薪讨牧藯กԧ௔獨奲‫ݳ‬膏ᤈ傶蔭匍ԏ樌ጱ橕肥牐

௔奲‫ݳ‬穉‫ݶ‬௔奲‫ݳ‬ 磪 অጱ 傶蔭匍 0)奲ጱ 傶硬虋磧氥茐

‫ݶ‬௔奲‫ݳ‬Ӿ牧ካ௔䌘 ෝ‫ݶ‬௔ጱ 傶蔭匍癩 穉穇௔ก氥 ))奲ጱ 傶蔭匍穉00奲অ

DISCUSSION

Ꮈ绗奾ຎ懵抷

䌘扖懱 ௳

䌘 扖 懱 ௳ ୽ 段 ྍ ᤈ ᤈ 傶

疥懱௳觊獨翥嘨稞碍媑蕣౮憙憽玕瑽蔭盅牧౯㮉ℂӾ咳匍‫ݱ‬奲ጱ䌘扖懱௳觊獨膏ᤈ 傶硬虋ጱ橕肥௔牧㪔Ӭ藯กԧ䌘扖懱௳胼䄪୚疩犋‫ݶ‬ጱᤈ傶蔭匍޾㵕秚虋玕牐

‫ ׏‬蝱 ྋ ‫ ྍ ݻ‬ᤈ ᤈ 傶ԏ 懱 ௳觊 獨 ࣁ䌘扖Ӿ牧舙妿ଉ獤Ձྋ‫ݻ‬ጱᤈ傶妿涢牏 膏‫֎ݶ‬Ӟ蚏咳疻ᤈ傶ᒽኼ牧犥现妔ԨἩ玎 ጱ᥺承牧胼䄪ֵ‫֎ݶ‬眤‫کݑ‬ྋ‫ݻ‬ጱඪ瞱޾ 藨‫ݶ‬眤牧萞種犋㰍胼ी蝱櫕ො‫֢ݳ‬㵕秚牧 犖胼䄪硬虋㮆Ոጱྍᤈᤈ傶牐

獤Ձ㮆Ոᒽኼ

‫ݶو‬咳疻ᒽኼ

ፘ԰Ἡ玎

塅ֺ物粬獨蚎᪠݄‫ݰ‬觵

塅ֺ物౯㮉犥盅෱讨

塅ֺ物౯㮉౮‫ۑ‬ԧ牦

ࢧ䁭ྍ碍牧෱ภ‫ݱ‬Ӟ稞牦

กॠ媣媲‫ے‬ရӗ

୽ 段 揗 ‫ ྍ ݻ‬ᤈ ᤈ 傶 ԏ 懱 ௳ 觊獨 䌘扖Ӿ舙妿ଉ獤Ձ揗‫ݻ‬ጱᤈ傶妿涢牧犥现朰硯‫ڊ‬揗ᶎ眤 ‫޾ݑ‬眐姼ጱ懱௳牧਻ฃֵ‫֎ݶ‬ℂ懱௳Ӿ眤‫کݑ‬窞禅޾瓟 ‫ێ‬牧蝱ᘒ୽段櫕ො䌘ෝፓ秂蝍穩膏ྍᤈᤈ傶ጱ㵕‫ێ‬牐

㮆Ոྍᤈᴥ繸

犵ᛔ౯硳胼

塅ֺ物伛猋樄䨝牧

塅ֺ物ᥝ螈‫ک‬Ӟਧጱ

ਠ獊䷱碻樌蚎牐

ྍ碍অ櫞珆牦

CONCLUSION

奾抷膏๚㬵咳疻

5 Conclusion

奾抷膏๚㬵咳疻

Ꮈ绗奾抷

戔懯珸纈

๚㬵咳疻ୌ捍

CONCLUSION

奾抷膏๚㬵咳疻

/ HW ŇV :D ON $ S S 戔 懯

戔 懯 珸 纈

/ H W Ň V Z D O N D S S Ԇ ᥝ ฎ 傶 ԧ 蛪 誢 ၚ 㵕 ᰁ 犵 ጱ 碢 ᗭ ᘒ 戔 懯 牧 蝚 螂 娄 Ӥ 膏 ᴲ ኞ Ո褰秚蟴䌘ጱොୗ牧䒻ۗᛔ૩ๅ磪㵕‫ێ‬ਠ౮ྯ෭ྍ碍ፓ秂牧犖胼䄪蝚螂䌘 扖‫ۑ‬胼藨蘷ๅग़మ‫׏‬蝱蛪誢ၚ㵕ጱ‫֎ݶ‬牐

CONCLUSION

奾抷膏๚㬵咳疻

奾抷膏๚㬵咳疻ୌ捍

Ꮈ 绗 奾 抷

1 2 3

䋿涢藯กԧ‫ ֢ݳ֎ݶ‬3DUWQHUVKLS ޾䌘扖懱௳ &KDW 0HVVDJH 緡䨝୽ 段ྍᤈᤈ傶蔭匍牐犋螂牧௔獨奲‫޾ݳ‬䌘扖懱௳觊獨䌘ෝྍᤈᤈ傶硬虋ಅ叨 ኞጱ୽段牧䨝୚疩‫֎ݶ‬樌叨ኞ犋‫ݶ‬ጱᤈ傶虋玕牐

๚㬵咳疻膏‫֢ݳ֎ݶ‬ፘ橕ጱ螀㵕‫׏‬蝱羬翄碻牧羳獈௔獨奲‫֢ݳ‬傶ᘍᰁࢩᔰ牧褔犵௔獨癩吖 ಅ叨ኞጱ୽段牧㶧ֵۗአᘏ蝚螂臑অጱ‫֢ݳ‬橕狌牧糷஑ྋ‫ݻ‬ጱ԰㵕膏ඪ瞱犥‫׏‬蝱ᤈ傶硬虋牐 䛑አ䌘扖懱௳ෝՈ秚䌘扖԰㵕碻牧襑ᥝဳ఺㯽螏ጱ懱௳觊獨䨝䌘懱௳矑硩ᘏ癲㬵ጱ୽段牧 胼䄪䛑አ膏‫׏‬蝱ྋ‫ݻ‬ᤈ傶ጱ懱௳觊獨牧൉‫܋‬矑硩ᘏጱྋ‫ݻ‬眤‫޾ݑ‬㵕秚牐 Ꮈ绗稳羳ԧ膏ᤈ傶硬虋ፘ橕ጱ懱௳觊獨牧磪ۗෝ๚㬵咳疻螀㵕ᤈ傶‫׏‬蝱ጱՈ秚羬翄碻牧胼 䄪疥Ո㮉፥䋿Ӭᆧ盿ጱ䌘扖ොୗ牧羳獈䌘扖秚瑊Ո &KDW ERW 羬翄Ӿ牧൉‫܋‬Ո㮉䌘ᑀದጱ ᆧ盿眤膏‫מ‬犨ଶ牧೉蜱Ո秚԰㵕ጱ蚣櫝牧螈‫׏ک‬蝱ᤈ傶硬虋ጱ裾๗硳ፅ牐

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2011-2018

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