H
U
I
•
Y
E
N
2011-2018
C
H
A
N
G
OUTLINE
R ES U ME
PROJ ECT A
P ROJE CT B
PR OJ EC T C
A BO U T ME
S LI DE
IX
LE T’ S WA LK
RESUME
Hui Yen C hang 886-933 -531- 733 oasis19 9345@gmail .c om
ABOUT E D U C AT I O N
2017. 09 - 2 018.07
䋊稲
Gra du at e I n s ti tu te o f In d us tr i al De s i g n , Na t io nal Ch en g Ku ng Un i v er s i ty
2011.09 - 2015. 06
De pa r tm ent o f Pr o d uc t D es i g n, Min g Chu an Un i v e r s i ty
WORK
2017. 09 - 20 18.07
EXPERIENCE
Res ear c h A s s i s ta n t, CX B Des ig n L ab
ૡ֢妿稲
2016. 10 - 20 17.08
R& D De sign M a n ag e r, Cha mpion B ui l d i n g M a te r i a l s C o., L td .
2014. 08 - 20 16.09
I ndu st r ial D es i g ne r, S tu dio 88 D e s i g n Co r p .
2011 .01 - 2011. 08
A r t Design e r, E co ff e e Co. , Ltd .
CONFERENCE Ꮈ懾�
Th e A CM C HI C on fe r en c e o n H um a n Fa c to r s in Co m pu tin g Sy s te m s ( M o n tr ea l , C an a da )
WORK SOFTWARE
'
䛑አ敟誢
P HOTOS HO P I LL US TRATOR CORE L DRAW
'
RHI NOCE R OS K EY S HOT A UTOCA D P RO- E
EXHIBITIONS
2016. 12
ᒽ疻妿稲
2 016 Taipe i Bu i l d i n g Sh ow, Ch am p io n B u i l di ng M a ter i al s Co ., Ltd .
2016. 07
Me dica r e Ta i wa n 2 0 16 , APE X M e d i c a l Co r p .
2015. 04
The 3 4t h Yo u n g D e s i g ne r Ex hi bi ti on .
2014. 10
Ta iwa n Nan o - Te c h no l o g y Ex h i b i ti on .
AWARD AWARD &
2015 .04
P r od uct Des ig n C a te g o r y J ud g e s ' Awa r d o f t he Go ld en P i n De s i gn Awa r d.
COMPETITIONS 糷糫妿稲
P ac kag in g Des ig n C a teg o r y J u dg e s ' Awa r d o f t he Go ld en P i n De s i gn Awa r d.
2014 .07
I nn ov at io n an d Te c h no l o g y Ca te go r y M e r i t Aw a r d o f t h e G i g a b y t e G r e a t D e s i g n Aw a r d .
2013 .08
P r od uct Des ig n C a te g o r y Ho no r a b l e M en ti o n o f t he Ne w Taipei H o m ew a r e D es i g n Awa r d .
2013 .04
S wee t K itc hen De s i g n Ca teg o r y Ho n or a b l e Me nt ion o f t he S a k u r a K i tc h en De s i gn Awa r d.
2012 .10
L eisu r e Chair Cate go r y H on o r ab l e M e nti on o f t he In nov at ion Ch ai r De s i g n Aw ar d s .
2012 .06
Fir st P lac e Awar d o f the F i n al Pr e s e nta ti o ns o f t he De pa r tm e nt o f P r od u c t De s i g n .
OUTLINE
R ES U ME
PROJ ECT A
P ROJE CT B
PR OJ EC T C
A BO U T ME
S LI DE
IX
LE T’ S WA LK
DESIGN OBJECTIVE
戔懯ፓ秂
PROJECT A A BETTER THERMOS FOR BLINDS. 䌘ෝ 憙ᵑ ᘏ 㬵藯牧ፓ 獮૱ᶎӤ 虵搚ԏ狒伩磻᮷磪砺֢Ӥጱᵑ繸膏犋ԏ蒂牐ࢩ 種 牧 種 䌕 礯 ጱ Ԇ ᥝ ፓ 秂 傶 獊 ᶎ 瑿 ԧ 薹 ֵ አ ᘏ 襑穩 牧㪔 薹 究憙ᵑᘏ ࣁֵአ狒 伩磻碻ጱ㺔氂膏ࢯह牧戔懯ڊๅᒧݳ憙ᵑᘏֵአ ጱ 叨 ߝ 牐 U si ng the n o r ma l the rmo s i s a d iff icult c ha llen ge t o b lind p eo ple, so t h at to i m p r ov e th e i ns tr u c ti o n s of th er mos i s ver y im por t ant .
DESIGN PROCESS
1 2 3 4 5
Ꮈ绗膏戔懯窕纷
Marketing Analysis
૱䁰藲Ꮈ膏獤ຉ
In-depth interview
ፓ秂碢ᗭᎸ绗獤ຉ
Requirements definition
ֵአᘏ襑穩膏秚䨝讨
Va l u e P r o p o s i t i o n
珶禂秇ୗ膏㰷꧊Ԇ皰
Design Development
戔懯咳疻膏ᤈ衴ᒽኼ
碉誢૱䁰咳疻撉玊 ྍڡ窞揲聜䙼藲Ꮈ 埈凗ߝ粞60$57獤ຉ
ፓ秂碢ᗭਧ嬝膏獤ຉ ֵአᘏ眐ह薪疗ဩ ፓ秂碢ᗭ搡我藳
၏盿ܜ粙獤ຉ ֵአᘏ眐ह硲Ԫ ֵአᘏ襑穩ਧ嬝
獺碝ֵአᘏ碟纷瑽 珶禂秇ୗ憒㴟 獺碝㰷꧊Ԇ皰
戔懯憒塅膏禊盢咳疻 叨ߝۑ胼膏ದ蔩藯ก 碉誢ᤈ衴ᒽኼ憒㴟
M A R K E T I N G A N A LY S I S
૱䁰藲Ꮈ膏獤ຉ
1
Aspects of Analysis ग़ᶎݻ૱䁰獤ຉ
碉誢૱䁰絑ह咳疻撉玊
ྍڡ窞揲聜䙼藲Ꮈ
埈凗ߝ粞60$57獤ຉ
M A R K E T I N G A N A LY S I S
碉誢૱䁰咳疻撉玊
㱁
133
135
狒 伩 磻 ૱ 䁰 蜱 ଙ 衴 ࠓ 撉 玊
128
130
123
125
11 9 120
11 6
11 5 11 0 ଙ犩
2 0 11
2012
2013
2014
2015
૱䁰撉玊 礬硁蜱ଙ㬵૱䁰౮裾撉玊㬵ڣ䥁牧狒伩磻૱䁰ጱ౮裾ଏଶፘ吚绐ਧ牧 Ӭ襑穩ᰁ蝛ଙीے牧蝫媲Բଙ᮷᩻螂ጯ㱁ጱ衴ࠓᰁ牐 Ԇᥝ粬傶狒伩胼֯牏硡癲ڥ牏絑狒膏蔫ኞ缛牐
碉誢૱䁰咳疻撉玊
M A R K E T I N G A N A LY S I S
ਡ 薪 眐 ह ࢩ ᔰ 獤 ຉ
ᐒ䨝
妿倉
ᑀದ
Social
Economic
Te c h n o l o g y
蝢አ戔懯咳疻
ᘍᰁֵአᘏ搳揮胼ێ
Ոࢩૡ纷
糷ਞ獊眤
姘狕揲አ
硲ᵑሲ
仂綠櫝眤
斔ٍႣሲ
搡᯿ᰁ
ीے憙ᵑᘏڥ
搳揮碢ᗭ碍ᰁ
ݢ藲碉戔懯
䌕አ狒伩磻斃
叨ߝ憒໒玕牏㻌Ӟ玕
絑狒
᯿憙蛪ᵑᘏ襑穩蘷܋
ኞ叨౮碍ᰁ藲礚
秇奲玕 ਞ獊ᘍᰁ
ֵአᘏ碢ᗭጱ褖ګ
6(7 ܈य़ 橕 棎 ࢩ ᔰ ᐒ䨝
S
妿倉
E
ᑀದ
T
蝢አ戔懯
ֵአᘏ搳揮胼ێ
Ոࢩૡ纷
ֵአ碢ᗭጱ褖ګ
㻌Ӟ玕叨ߝ
絑狒
仂蚣櫝眤
叨ߝ憒໒玕
ਞ獊ᘍᰁ ݢ藲碉戔懯
ྍڡ窞揲聜䙼藲Ꮈ
M A R K E T I N G A N A LY S I S
ٌ犢 翕᪠
狒 伩 磻 Ԇ ᥝ 衴 ࠓ 蝢 ᪠ 膏 ߝ 粞
ᰁ 玕 㺔 ܫ 獤 ຉ
ᰁ虵ମ
妿ኧࢧ硩 犩翕᪠㺔ܫ藲礚奾ຎ咳匍牧Ӟ膢窞揲ᘏ Ֆ簁撉ݻෝ䋿誢ମᶎ搳揮牧斃ֵአ翕᪠ፗ矑搳揮牐
ጯ虴獍ݪ
ᰁ虵ମ ኞၚጯ虴
ኞၚጯ虴 ጯ虴獍 ݪ ٌ犢 袗䌌
妿ኧࢧ硩 犩翕᪠㺔ܫ藲礚奾ຎ獤ຉ牧ԧ薹窞揲ᘏԆᥝ
腥諑䒍
螡搳ጱߝ粞傶虡玢膏腥諑䒍蝡獋疑牧緡ฎ痀ෝ㰷໒斃ṛ牏 ᎣݷଶṛӬದ蔩斃傶獺碝ጱߝ粞牐
葽粞
腥諑䒍 虡玢
虡玢
M A R K E T I N G A N A LY S I S
埈凗ߝ粞獤ຉ
腥諑䒍 虡玢 ᒽኼ Strategy
埈 凗 ᘏ ߝ 粞 獤 ຉ
6 0 $ 5 7 獤 ຉ ဩ
埈 凗 ᘏߝ 粞 獤 ຉ
蝚螂翕᪠㺔ܫ虏 ֖窞揲ᘏ霘 䌃獋㮆ߝ粞ጱ60$57ߝ粞獤ຉᰁ ದ蔩 Te c h n o l o g y
ᤈ衴 Marketing
蔭牐ℂ襊螈瑽Ӿݢ፡ڊ腥諑䒍ࣁ ᤈ衴膏ᒽኼጱ蟂獤斃傶统ڊ牧૱ 䁰耬ݗ㳷ڊ匍ࣁದ蔩܋牏ߝ粞 聅䋊膏觎ਮ襑穩缛ᶎݻ牐ᘒፘ斃 ԏӥ牧虡玢ጱ猻玊Ԇᥝฎࣁದ蔩 ොᶎ牐
襑穩 Requirement
聅䋊 Aesthetics
礬硁獋㮆ߝ粞ጱ䌘穉奾ຎ犥咳 匍牧ፓ獮૱䁰Ӥ獋य़ߝ粞ጱԆᥝ 耬ڊݗ匍ࣁದ蔩܋牏ߝ粞聅䋊 膏ԧ薹觎ਮ襑穩ጱ覿ऒ牐
M A R K E T I N G A N A LY S I S
埈凗叨ߝ獤ຉ
腥諑䒍 虡玢 क़ࣳ Shape
埈 凗 ᘏ 叨 ߝ 獤 ຉ
6 0 $ 5 7 獤 ຉ ဩ
埈 凗 ᘏ 叨 ߝ 獤ຉ
ℂ襊螈瑽Ӿݢ犥፡ڊ腥諑䒍ጱ搡 眤牏क़ࣳ膏奾䯤緡斃ᒧݳ觎ਮ襑 碘 Material
搡眤 Te x t u r e
穩牧ᘒᜋොᶎ㳷ฎ虡玢ጱ䛑አ 斃ग़ز牐
ℂ蝡獋㮆ߝ粞ጱ叨ߝ獤ຉݢ犥ԧ 薹牧斃磪秚䨝咳疻ጱ秚䨝耬ݗฎ 叨ߝ奾䯤膏碘ጱ獺碝膏Ꮈ咳牐
ᜋ Color
奾䯤 Assembly
IN-DEPTH INTERVIEW
ፓ秂碢ᗭ藲Ꮈ膏獤ຉ
2
Ta r g e t A u d i e n c e A n a l y s i s ፓ秂碢ᗭᎸ绗獤ຉ
ፓ秂碢ᗭਧ嬝膏獤ຉ
ֵአᘏ眐ह薪疗ဩ
ፓ秂碢ᗭ搡我藳
IN-DEPTH INTERVIEW
ڡ ྍ ፓ 秂 碢 ᗭ ਧ 嬝
ፓ秂碢ᗭ藲Ꮈ膏獤ຉ
TRENDS 狅硁 ଙӮኴ蔫ኞ奲而翄懯牧獊純夹磪 㱁Ոݗ傶憙ᵑᘏ牧㬟獊純Ոݗ ጱ 牧ፘ吚ෝ ՈԏӾ疰磪ӞՈฎ憙ᵑᘏ牧Ӭ磪蝛ଙीےጱ撉玊牧虏薹究憙 ᵑᘏኞၚӤጱ犋虋౮ፘ吚᯿ᥝጱ捍氂牧簁ᘒ疩緹斔ٍጱ戔懯㶴Ֆ战ग़犋᪃ԏ蒂牐
ፓ 秂 碢 ᗭ ࣳ 眲 獤觊 憙ᵑᘏ
獊緹ᘏ
୧憙ᘏ
盅ॠ緹ᘏ
ضॠ緹ᘏ
ᜋ緹ᘏ
ज़緹ᘏ
ط娄硵眤ᘏ
螐蜱緹ᘏ
IN-DEPTH INTERVIEW
ፓ秂碢ᗭ藲Ꮈ膏獤ຉ
Ԇᥝፓ 秂 碢 ᗭ
ፓ 秂 碢 ᗭ ࣳ 眲 獤 ຉ
盅 ॠ 獊緹 ᘏ 粬
ℂ䋿率薪疗现Ꮈ绗咳匍牧盅ॠ獊緹ᘏℂ縄ก虋 ౮०ก牧䌘ෝक़ࣁ絑ह獉ஞ磪茐盳䛽牏疏ொ牧ค ෭ጱ憙憽ᐟ妿妿涢玱ᘒ౮傶䋊聜ጱᴥێ牐 盅ॠ०กᘏኧෝ盳䛽牏犋ਞ獊眤牧Ӟ樄ত綍ᛗ 䨝叨ኞ矎碜ਧݻᤈ㵕䋊聜ጱ㶧ۗ牧ፘ斃ෝضॠ獊 緹ᘏ牧盅ॠ०กᘏ䌘斔ٍጱ狅蚅纷ଶๅṛ牐
狅ፓ秂碢ᗭ݄奞獤ڊ碢ᗭࣳ眲㪔獤ຉ盅牧 咳匍㪔覍ಅ磪憙ᵑᘏ᮷ฎԆᥝፓ秂碢ᗭ牧 ٌӾ犥獊緹ᘏӾጱ盅ॠ獊緹ᘏԏ襑穩磧 傶氥茐牧蝱Ӟྍ獤ຉ種碢ᗭጱஞቘ粬牐
ࢩ種牧౯㮉疥ፓ秂碢ᗭਧ嬝傶盅ॠ獊緹ᘏ牧๗ 磭胼䄪蝚螂叨ߝ膏๐率戔懯牧䒻ۗ犢㮉ๅ盠螕䛑 㪔盵盋ኞၚ胼ێ牐
IN-DEPTH INTERVIEW
ֵ አ ᘏ ኞ ၚ 眐 ह 薪 疗
ֵአᘏ眐ह薪疗
PA R T I C I PA N T O B S E R VAT I O N ݑ介䌘虡物Բ֖憙ᵑᘏ क़ฎ綧የ疩膌盅ॠ憙ێ蝐玕
ݑ介瑿讨物ݣ玖૱憙ᵑᘏ疑裾㶧䨝牏揘㿁ဩՈӾ苉࿆㾴憙ᵑᘏ㶧䨝 介手ፓጱ物蝚螂䋿瑿薪疗ݑ介ᘏࣁኞၚ眐हӾֵአ狒伩磻㬵ፐ蕕碻牧ಅ蔭匍ڊጱ㵕橕狌 膏ᤈ傶脁妏牧㬵獤ຉ褲萢ࣁٌ胙盅ԏ፥䋿㰷꧊膏襑穩牧㪔稳羳ֵڊአᘏ碟纷瑽牐
IN-DEPTH INTERVIEW
ֵአᘏ眐ह薪疗
ֵአ獮
ֵ አ ᘏ 獮 Ӿ 盅 ӣ 褩 ྦྷ 獤 ຉ
ᤈ傶
竃။狒伩磻
疨ತ觶秚
獤蜣獖籆
篷ဩ嘦䋿竃笰
ฃತ犋ک瑿讨
䷱磪讨ਁ秂纈
獤䍅ग़櫞竃။
襑ᥝ犢Ո㶧ۗ
櫞蜣蘷獖籆
瞥蕕ࢯ櫞
疨ತ臺揲碻樌裾
眐姼
ዳ讨
IN-DEPTH INTERVIEW
ֵአᘏ眐ह薪疗
ֵአӾ
ֵ አ ᘏ 獮 Ӿ 盅 ӣ 褩 ྦྷ 獤 ຉ
ᤈ傶
樄珸磻荠
ፐ蕕樄
介手֖
犋碁褰硯磻荠
砜ᔱڊ֖ݗᗝ
ಋ瞲介ᰁ֖
舄䍅螂ग़
妿ଉ襑ᥝ㶧ۗ
蔫ኞ㺔氂
瞥蕕ࢯ櫞
肯肨ᶪ蜣蘷֖
ฃᤩ籣㰁
ฃತ犋ک磻荠
肨ᶪ蜣蘷ଶ犵
蕕聻碻裾
眐姼
ዳ讨
IN-DEPTH INTERVIEW
ֵአᘏ眐ह薪疗
ֵአ盅
ֵ አ ᘏ 獮 Ӿ 盅 ӣ 褩 ྦྷ 獤 ຉ
ᤈ傶
觶አ樄
荠Ӥ磻荠
硯ᗝ礰Ӥ
眐姼
ዳ讨
ஞቘ盳䛽ᤩ籣㰁
舄䍅螂ग़
ਧݻ胼ێ斃癩
篷ဩ毆介ᰁ
秚䯤蕦褾櫞ֵአ
ฃತ犋ک磻ৼ
琊蝧ଶ斃娓眸
妿ଉ䷱磪荠অ 笙㺔氂
IN-DEPTH INTERVIEW
獮๗Ꮈ绗獤ຉ ֵ አ ᘏ 我 藳 憒 㴟
ፓ秂碢ᗭ搡我藳
我姛硈ਧ
奾䯤ୗ我藳
疥ض獮ԏ藲Ꮈ奾ຎ獤ຉ
礬硁薪疗ဩکԏ
ݑ我ᘏ㻌加蝱ᤈ我藳牧
膏碉ቘ牧㪔ྍڡڊ咳
ֵአᘏ碟纷瑽㬵憒㴟
虏ݑ我ᘏ胼䄪硯誫牧
匍ጱֵአዳ讨֢傶盅媲
碉誢我姛ොݻ膏㺔氂
犥䒻ۗ矐懵ݑ我ᘏ
㷢ᘍ狅硁牐
ๅ፥䋿ጱ眤ݑ牐
我藳ፓጱ藯ก
我藳䌘虡物Բ֖憙ᵑᘏ क़ฎ綧የ疩膌盅ॠ憙ێ蝐玕
我藳瑿讨物ݣ玖૱憙ᵑᘏ疑裾㶧䨝牏揘㿁ဩՈӾ苉࿆㾴憙ᵑᘏ㶧䨝 我藳ፓጱ物礬硁薪疗ဩ稳羳ڊጱֵአᘏ窕纷膏襑穩㬵֢傶我藳ጱ狅硁牧㺔氂现懵抷䟖玲斃䕃 ጱොୗ蝱ᤈ牧犥矐懵ݑ我ᘏๅ፥䋿ጱ藨Ꭳ眤ݑᶎᨩ牧ֵ碉誢ጱፓ秂碢ᗭᎸ绗膏獤 ຉ胼䄪کๅےਠ碉ጱ觎ਮ襑穩膏奾抷牐
IN-DEPTH INTERVIEW
ፓ秂碢ᗭ搡我藳
我 藳盅ॠ 獊 緹ᘏ
ݑ介ᘏ च虻碘
নݷ物ሴਜ猈
我藳 獉 碉 ቘ
獨物ካ ଙ请物 䵇
斔疩䋊聜物Ӟ樄তฎኧᆿྮ膏斔疩ᘏ䒻ۗ䋊聜牧裾๗ኧᐒ䨝
蛪ṛ物 FP
憙ᵑ斔疩㶧䨝㶧ۗ狶ኞၚਧݻ斔ۗ懺娞牐
誢᯿物 NJ
匍磪ዳ讨物
㮆粬监物獉ݻ牏眸ᆧ牏犋膏ՈԻ褬
觶秚秚ݣग़䰬牧櫞蜣蘷獖牏籆
०胼觊ࣳ物盅ॠ獊緹ࣳ
ொ籣㰁ᘒ犋碁蕕籆 妿ଉࢩ傶蕕ॡग़疩膌ფڊ 斔ٍ玲犋ฃ牏犋竃༩搳揮ොୗ
IN-DEPTH INTERVIEW
ፓ秂碢ᗭ搡我藳
我 藳盅ॠ 獊 緹ᘏ
ݑ介ᘏ च虻碘
নݷ物战ణ
我藳 獉 碉 ቘ
獨物穇 ଙ请物 䵇
斔疩䋊聜物ኧ虁ቘ䒍膏憙ᵑᘏፘ橕秚䯤斔疩ኞၚ秚胼懺娞牧
蛪ṛ物 FP
ፓ獮ྯ์Ֆ簁瞱媲䨝ک懺娞Ӿஞ矑ݑ斔疩牐
誢᯿物 NJ
匍磪ዳ讨物
㮆粬监物獉ݻ牏ਞ覌牏伩礖牏ஞ奞腞
肯肨ᶪ蜣獨֖
०胼觊ࣳ物盅ॠ獊緹ࣳ
藨傶አಋ介ᰁ֖犋蔫ኞ 琊碻ଉࢩ伩ॡṛᘒᤩ籣ک 犋ᆧ盿ጱ絑ह襑ᥝ讔簡獨Ո䒻盜
IN-DEPTH INTERVIEW
ፓ秂碢ᗭ搡我藳
我 藳盅ॠ 獊 緹ᘏ
ݑ介ᘏ च虻碘
নݷ物ᤶਡ
我藳 獉 碉 ቘ
獨物ካ ଙ请物 䵇
斔疩䋊聜物क़疩膌०ก牧ኧ蠴ኞ旉Օ憙ᵑᘏፘ橕秚䯤蝱ᤈ
蛪ṛ物 FP
ኞၚ秚胼斔疩懺娞牧ࣁ螕䛑०胼制丆Ӥ斃ࢯ櫞牐
誢᯿物 NJ
匍磪ዳ讨物
㮆粬监物ဂ认牏ਞ覌牏獉碓牏绐᯿
አಋ介ᰁ֖犋蔫ኞ݈ฃ籣ک
०胼觊ࣳ物盅ॠ獊緹ࣳ
犋Ꭳ螇狒伩磻磻荠ฎ玽磪荠অ 篷ဩᎣ伩牧琊碻䨝疏ொ 耬ԓ斔ٍጱፘ橕虻懱
IN-DEPTH INTERVIEW
ፓ秂碢ᗭ搡我藳
ֵአᘏ襑穩膏匍磪叨ߝ穉䌘獤ຉ ֵአᘏ襑穩 匍磪叨ߝ粬
穉 䌘 獤 ຉ 奾ຎ
ਞ獊膏 蠣ۑ胼 ℂ我藳奾抷ತڊፓ秂碢ᗭጱ襑穩牧ٌӾ犥 ਞ獊膏蠣ۑ胼牏砺֢ڥ膏奾䯤傶 ᯿ᥝ㬟穉ࢩᔰ牧奾ݳ獮ᒒ螀አ薪疗ဩک 砺֢ ڥ
硡癲 ڥ
ጱ氥襑穩牧ݢ蝱Ӟྍ嘦藨㪔稳羳ֵڊአ ᘏ襑穩膏秚䨝讨牐
穉䌘匍磪叨ߝ粬牧ݢ咳匍૱ᶎӤ叨ߝय़ 蟂獤Ֆ簁犋ᒧݳ憙ᵑᘏֵአ襑穩牧疪ٌࣁ ਞ獊膏奾䯤ᶎӤ牧ࢩ種ݢ狅種֢傶盅媲 戔懯襑穩ਧ嬝ԏ䛑አزᔰ牐 蝨ࣳ
奾䯤
REQUIREMENTS DEFINITION
ֵአᘏ襑穩膏秚䨝讨ਧ嬝
3
Demands of Users ֵአᘏ襑穩ਧ嬝
ֵአᘏ眐ह硲Ԫ
၏盿ܜ粙獤ຉ
ֵአᘏ襑穩ਧ嬝
REQUIREMENTS DEFINITION
ֵ አ ᘏ 眐 ह 硲 Ԫ Ӟ
ֵአᘏ襑穩膏秚䨝讨ਧ嬝
च虻碘
নݷ物(OOHQ
硲 Ԫ眐 ह
獨物穇 ଙ请物 䵇
(OOHQࣁଙ獮摸茐Ӥ紑ጱ᪠Ӥ牧ڊ敋纘疩膌櫕縄०ก牧ᘒӢॢࢩૡ֢裾๗
制眲物૪
窔洛㾴क़牧篷ဩ妔Ԩ(OOHQ篷碻篷ڰጱᆙ虁膏㶧ۗ牧ෝฎ藶ԧӞ㮆፡虁㬵揳
֘ಅ物羴夹
蛪ᆙ虁牧֕裾ԋӥ㬵Ӣॢ蜢舚胙揗茐疑Ӿಅ磪妿倉瓟ێ牧虏(OOHQ究ਧᛔ૩
肬禂物䌃֢֢疑 岉蚕物碟蝿
᯿碝䋊聜ኞၚਧݻ胼ێ牧֕ࣁ०กԏ盅甇䌘ෝ犥ஃ聜䙼ጱԪᇔ᮷眤ک疏ொ牧 疪ٌฎࣁचጱኞၚ胼ێӤ牧穉ই蕕牏ᆛ߅珹缛牐ᘒࣁ耬ԓ憙ᵑ蔫硽ጱᐒ 䨝Ӿ牧䌕槹傶憙ᵑᘏ戔懯ጱኞၚ斔ٍፘ吚ᑑ牧斔ٍ玲犖盄ࢯ櫞牐
REQUIREMENTS DEFINITION
ֵ አ ᘏ 眐 ह 硲 Ԫ ԫ
ֵአᘏ襑穩膏秚䨝讨ਧ嬝
च虻 碘
নݷ物6WHYH
硲Ԫ 眐 ह
獨物ካ ଙ请物 䵇
ࢩ傶羗ੳየ咳憙翕腕የ虋ጱ6WHYH牧ࣁ०กԏ盅०݄ԧૡ֢牧ࢩ甖ৼ篷ဩ
制眲物૪
揗砾疑Ӿ妿倉᯿砾牧6WHYH究ਧک疑愊ᴫ蜱ጱ襉ࠓ珶ମૡ牧ࣁૡ֢碻ࢩ傶
֘ಅ物臨ے珠
觎ਮ盄ग़ፘ吚盜繓牧ջ௳碻樌犖盄Ꭸ牧疩膌6WHYH蕕碻ଉଉࢩ傶碻樌ॡ摸
肬禂物补ᤈᤈ㹓 岉蚕物፡純搴
ᘒ籣㰁ฎ荠ৼ䷱荠অ蝨౮ფ牧圵圵क़ࣁࢩᔰ᮷虏6WHYH蛪ஞࢯکݑ硑牧 ᘒ犢మ搳揮Ӟ㮆ๅො憙ᵑᘏֵአጱ狒伩磻牧㶴䷱磪ᓕ螇胼䄪Ꭳ斔ٍጱፘ 橕虻懱牧犖犋Ꭳ螇ই֜胼䄪搳揮牐
REQUIREMENTS DEFINITION
၏ 盿 ܜ 粙 獤 ຉ
ֵአᘏ襑穩膏秚䨝讨ਧ嬝
INSIGHT CARD
INSIGHT CARD
INSIGHT CARD
ֵአᘏኞၚ聜䙼
搳揮碻ጱአ䜛ஞቘ
虵ࠓ๐率ጱ蒂ቘ
THEME
THEME
THEME
֜碻䨝藉咳蕕㵕秚牏
搳揮吚ӥ䨝ᘍᰁՋ讕牏
ࣁՋ讕䰬ጱ瑿ො搳揮牏
磧ଉکՋ讕瑿ො蕕牏
Ջ讕ܻࢩ疩膌犋搳揮牏
犥Ջ讕ොୗ螡牏奾癱
吚ӥ䨝襑ᥝᘍᰁՋ讕牫
搳揮碻ڊ匍Ջ讕㺔氂牫
吚ӥڊ匍Ջ讕㺔氂牫
FA C T
FA C T
FA C T
Ӟک獍ݪ碻䨝کض艐
磪犚۱蕕犋胼瞥樄牧篷ဩ
ࣁӞ膢ኞၚጯ虴搳揮牧ᥝ
樌蕕牧蝢ଉ䨝݄櫝ૡ֢
吚䁰手አ牧䨝ᘍᰁਙጱֵ
扇㺔ମ㹓叨ߝ硎硯֖ᗝ牧
玟斃蜱ጱ瑿讨牧蝢ଉ螨ع
አොୗฎ玽ฃӤಋ牧ᘒ
֕䷱磪Ո㹓胼䄪㶧ۗ螡牧
ፐ蕕籆牧褔犵ᤩ籣㰁ጱ
ݗᏧ斃অጱߝ粞㰷໒蝢ଉ
ݝ胼扇㺔ෟ螲ጱ觎ਮ牧䌘
ܧ檺犖仂蕕ጱ碻樌牐
᮷穉斃ṛ牧犖ฎ段ࢩᔰ牐
ෝ憙ᵑᘏጱ๐率犋綍ਠ珿牐
SOLUTION
SOLUTION
SOLUTION
虏ֵአᘏ胼䄪磪硳܋
ᘍᰁᤈ衴ොୗ膏ਯ㯽ಋဩ牧
獺蝨䌘憙ᵑᘏๅ珿ጱ虵
蕕ጱ硳ሲ㪔褔犵ܧ檺牧
犥仂ֵአᘏࣁڡ๗搳揮
ࠓ๐率膏誢涢牧׀蝑虴
犥笕᪃觎ਮ㰷꧊牐
碻ጱஞቘ綡眾膏揗砾牐
ک膏硽䋊ጱ搳揮๐率牐
REQUIREMENTS DEFINITION
ֵ አ ᘏ 襑 穩 膏 戔 懯 ਧ 嬝
ֵአᘏ襑穩膏秚䨝讨ਧ嬝
DESIGN DEFINITION ๐率戔懯
叨ߝ 戔 懯
׀珿ጱ虵ࠓ๐率膏窕纷
ဳ᯿ਞ獊㺔氂ጱ܋
褔犵玟獨膏蚣櫝眤
ฬ眻ࣳጱ纈秚ګದ蔩䛑አ
仂搳揮纷ଧӤጱྍ詽膏櫞ଶ
珿憙ᵑᘏጱ砺֢ොୗ
蝚ก玕牏墋ฃ窕纷犥ीמے犨ଶ
墋ฃ奾䯤仂ֵአጱࢯ櫞纷ଶ
׀娄Ӥ懪搳ک蝑虴膏薹藯
VA L U E P R O P O S I T I O N
珶禂秇ୗ膏㰷꧊Ԇ皰
4
Va l u e P r o p o s i t i o n 珶禂秇ୗ膏㰷꧊Ԇ皰ਧ嬝
獺碝ֵአᘏ碟纷瑽
珶禂秇ୗ憒㴟
獺碝㰷꧊Ԇ皰
珶禂秇ୗ膏㰷꧊Ԇ皰
VA L U E P R O P O S I T I O N
๐率വ皞 獺 碝 ֵ አ ᘏ 搳 揮 碟 纷 瑽
糷玲懱௳
襎扖懪搳
䌕㹓๐率
ֵአᘏ蝚螂薥牏 襎憙牏皞砮缛矑硩 叨ߝ虵ࠓ๐率௳מ
ֵአᘏݢ䡿 娄Ӥਮ๐懪搳 䌕娄ፗ矑搳揮
ֵአᘏਠ౮懪㻌 ๐率Ո㹓ܨ䨝樄ত 伛猋ڊ虴牏蝑虴窕纷
๐率䋿碞
ֵአᘏ手አ
砺֢藯ก
䌕㹓蝑螈
虏叨ߝ胼䄪ๅ 薥蜱ֵአᘏ牧 仂ᑀದ叨ߝ ጱ綠櫝膏٩獖眤
๐率䌕㹓ֵݻአᘏ 藯กֵአ牏砺֢ො ୗ牧仂ֵአᘏ ᛔᤈ砜ᔱጱࢯ櫞
๐率Ո㹓ፗ矑疥 叨ߝ蝑虴ک疑
搳揮究ᒽ 究ਧ螡搳
ࠓ盅๐率藯ก
ֵ׀አᘏ臑অጱ 搳揮牏ֵአ誢涢牧 犥笕᪃觎ਮ㰷꧊
׀叨ߝࠓ盅๐ 率虻懱膏ک姘狕 ๐率薹藯
՞稠 ֵአᘏፗ矑疥匍ᰂ 旉Ի妔๐率䌕㹓牐
VA L U E P R O P O S I T I O N
珶禂秇ୗ膏㰷꧊Ԇ皰
竃။狒伩磻 藉咳襑穩 獺 碝 ֵ አ ᘏ 碟 纷 瑽
疨ತ觶秚
獤蜣獖籆
仂獉蟂奾䯤獤䍅 膏舄䍅牧褔犵憙ᵑ ᘏ竃။Ӥጱࢯ硑牐
橕棎纷ଧ ਞ獊纈
ፐ蕕樄
蕕ک矑蜱毆戔 ֖碻牧ܨ䨝磪ਞ獊 蠣牧虏憙ᵑᘏ犋አ ٚ犥ಋ介ᰁ֖
藲碉֖ 憙ᵑᘏݢᛔᤈ藲碉 毆戔֖牧狅ྯ稞 襑穩狶藲碉牧㪔ݢ 螨عფڊጱ制丆
ᴫے㰷꧊ 觶አ樄
荠Ӥ磻荠
ࣁ矑蜱磻ݗጱ瑿ො牧 戔懯伩蠣蕕ᗝ牧 仂憙ᵑᘏ籣㰁觓檺
磻荠舄䍅奾䯤 仂牧虏砺֢ො ୗๅے墋㻌牐
硯ᗝ礰Ӥ
VA L U E P R O P O S I T I O N
珶禂秇ୗ膏㰷꧊Ԇ皰
獺 碝 珶 禂秇ୗ
KP 橕棎֢ݳफ़֎
KA 橕棎ၚ㵕
VP 㰷꧊Ԇ皰
CR 觎ਮ橕狌
CS ፓ秂ਮᗭ
硰秚橕蔫ᐰ蟂
蔫硽വ皞ၚ㵕
蝚螂蔫硽ጱവ皞膏虵
洛䁰硁讨๐率
% WR &
揘㿁ဩՈ憙ᵑᘏ㶧䨝
虵ࠓ懱௳വ皞
ࠓොୗጱ硬臑牧ਠ珿
憙ᵑ㶧䨝㶧ۗ
盅ॠࣳ獊緹ᘏ
य़ࣳᰁ虵ମ
獺碝誢涢ᤈ衴
憙ᵑᘏ玲斔ٍጱ๐
ࠓ盅膏ਮ๐๐率
᯿ଶ憙ᵑᘏ
襉ࠓ珶
憙ᵑ㶧䨝ၚ㵕വ皞
率窕纷牧㪔Ӭ׀獮
耬ԓኞၚਧݻ胼ێᘏ
ᒒ瞲疩๐率膏盅ᒒጱ % WR %
ࠓ盅狒訅膏姘狕牐
KR 橕棎虻რ
CH 蝢᪠
硰秚䯤愆ۗ
蠴咅斔ٍ瑊妿衴珶
洛䁰衴ࠓ硁讨
襉ࠓ珶洛䁰衴ࠓ硁讨
ࠓ盅๐率羬翄
य़ࣳᰁ虵ମ硁讨
憙ᵑ㶧䨝㶧ۗ
憙ᵑᘏ㶧䨝
憙ᵑᘏचᰂ䨝 硰秚䯤
CS ౮奾䯤
RS 硩ፅ窕
ՈԪ౮牏妿衴珶牏衴ࠓ硁讨牏ᤈ衴വ皞 牏ਮ๐膏姘狕๐率牐
叨ߝ衴ࠓ牏妿衴珶牏硰愆ۗ牏憙ᵑ㶧䨝֢ݳ
VA L U E P R O P O S I T I O N
珶禂秇ୗ膏㰷꧊Ԇ皰
獺 碝 㰷 ꧊Ԇ皰
糷ፅ砻
叨ߝ膏๐率 ਞ獊܋ ۑ胼䛑አๅے獊ᶎ ದ蔩秚䯤砺֢墋ฃ 珿ጱ衴ࠓ๐率 ࠓ盅姘狕膏狒訅 匍䁰砺֢瞲疩 誢涢๐率
ዳ讨薹ො
܋叨ߝ衴ࠓ 疻ग़ز蝢᪠ 蔫硽ग़ොവ皞 ीے秚䯤֢ݳ秚䨝 叨ߝਮ蕣玕 斔ٍ愆ۗኩ藶
糷ፅ
ዳ讨 ׀ਠ珿ጱ虵ࠓ๐率 獺碝誢涢ᤈ衴 ک姘狕ጱࠓ盅๐率 ᑀದ玕ದ蔩܋ਞ獊 墋玕秚䯤仂藮አሲ
ֵ܋አਞ獊 褔犵藮አጱ秚ሲ ਠ珿ጱ搳揮窕纷 ग़زጱ蔫硽虻懱 仂՞ڊጱ౮ ܋觎ਮ㰷꧊
犨率 仂籣㰁咳ኞሲ ਞ獊ጱ介ᰁොୗ 螈ک蠣ጱۑ胼 ਠ珿ጱ搳揮ګଶ 臑অጱ㵕誢涢
獮๗ֵአ螕䛑๗裾 斔ٍ愆ۗኩ藶纷ଧग़ ᑀದ叨ߝֵአ䄓綡眾 叨ߝ姘虁膏狒訅斃讔簡
DESIGN DEVELOPMENT
戔懯咳疻膏ᤈ衴ᒽኼ
5
Design and Marketing 戔懯咳疻膏ᤈ衴ᒽኼ憒㴟
戔懯憒塅膏禊盢咳疻
叨ߝۑ胼膏ದ蔩藯ก
碉誢ᤈ衴ᒽኼ憒㴟
DESIGN DEVELOPMENT
戔 懯 憒 塅 膏 禊 盢 咳 疻
戔懯咳疻膏ᤈ衴ᒽኼ
PA I N
TA R G E T
CONCEPT
匍磪ዳ讨
硬珿ፓ秂
咳疻禊盢
篷ဩ伛嘦Ꭳ֖
㯏介֖蠣蕕ᗝ
ᑀದದ蔩䛑አ
憙ᵑᘏࣁֵአ狒伩磻碻牧
ֵአᘏݢᛔᤈ藲碉毆戔
螀አ夺क़娄㯏介ದ蔩狶
妿ଉ犥矻ถ磻蛪牏藉Ᏻ牏
֖牧螀አ㯏介ದ蔩眤介
伩膏֖ጱ眤介牧㪔段衝
肯肨ᶪय़ੜ㬵矐介֖牐
֖牧㪔段衝蠣牐
蠣ֵአᘏ牐
篷ဩ介ᰁ伩
眤䛑伩段衝蠣
ਞ獊狒虁ഷ碞
憙ᵑᘏֵአ狒伩磻碻牧蝢
覎蜱磻ݗ蒂磪眤伩蕕ᗝ牧
֖㯏介膏眤伩蕕ᗝ牧Ԇ
ଉ犥ಋ藉Ᏻ犥蛪碂
ࣁ獈ݗ獮ݢܨ蠣ֵአᘏ
ᥝ傶毆ض蠣ֵአᘏ牧犥
咳ԏ籆穥㬵矐介伩牐
伩螂ṛ牧ᴠྊֵአᘏᤩ
ᴠྊܧ檺क़咳ኞ牐
籣㰁牐 磻荠ԏ舄䍅螂ग़ 仂舄䍅碍ᰁ
秚䯤膏砺֢墋玕
旉敍螇梊ᗝᘒ笙匍虡牧
仂舄䍅牧螨ֵعአᘏ
܋叨ߝฃአ牧犥螨ع
ᘒ憙ᵑᘏ篷ဩ伛嘦獤蜣磻
ጱ藮አ秚ሲ牧ṛܜཅጱ
ֵአᘏጱ藮አ秚ሲ牧ीے
荠ฎ玽荠অ牐
伛嘦ଶ牐
ದ蔩羊伛ଶ牐
舄䍅螂ग़牧ฃ叨ኞ
DESIGN DEVELOPMENT
戔懯咳疻膏ᤈ衴ᒽኼ
舄䍅碍硬珿
伩蠣蕕ᗝ
֖㯏介蕕ᗝ
ीے舄ܹଶ犥仂
螀አ夺क़娄眤伩ጱದ蔩牧
螀አ盏眤介瑊ጱದ蔩眤
旉䍅碍牧胼磪硳褔犵
眤䛑伩牐舙伩᩻螂
介蕕碻ጱ襖ူ犥ڣ獨
旉敍螇梊ᗝԏ秚ሲ牧Ӭ
ଶ牧ࣁ֖覎蜱磻ݗ
֖牧ݶ碻犖ݢ萞ኧ眤
ֵ䢳樄牏䢳姴磻荠ԏ
碻疥䨝段衝蠣ֵአᘏ牐
䛑襖㵕旉矦౮襎胼牧׀
叨 ߝ ۑ 胼 膏 ದ 蔩 藯 ก
ᤈ傶虋ๅ斕誫ො牐
䛑獉蟂襎᪠ֵአ牐
DESIGN DEVELOPMENT
叨 ߝ ֵ አ 眐 ह
戔懯咳疻膏ᤈ衴ᒽኼ
DESIGN DEVELOPMENT
叨 ߝ ֵ አ 眐 ह
戔懯咳疻膏ᤈ衴ᒽኼ
DESIGN DEVELOPMENT
叨 ߝ 䋿 褬 ֵ አ 眐 ह
戔懯咳疻膏ᤈ衴ᒽኼ
DESIGN DEVELOPMENT
ᴫ ے 㰷 ꧊
碉 誢 ᤈ 衴 ᒽ ኼ 憒 㴟
戔懯咳疻膏ᤈ衴ᒽኼ
ฬ揘
ߝ粞
橕睲羊ᐟ膏 戔懯Ꭳ蘷܋ 叨ߝ㰷꧊
皤疻
蕣蝨
ᤈ衴
觎ਮ 㰷 ꧊ 磪獨ෝӞ膢ᤈ衴磧奰叨ߝጱොୗ牧ࣁ碉誢ᤈ衴ᒽኼӤ牧叨ߝ斃茐᯿ෝ笕᪃ 窞揲ᘏஞቘ䍅ᶎԏ觎ਮ㰷꧊牧觎ਮ㰷꧊ฎ瞲吚糷य़ෝඪڊ碻牧դ蔭扗叨ߝ 䌘觎ਮ㬵藯ٍ磪斃ṛጱᴫے㰷꧊牐
DESIGN DEVELOPMENT
戔懯咳疻膏ᤈ衴ᒽኼ
猻玊 Strength
6 : 2 7 獤 ຉ
䟖አṛᑀದ眤䛑ದ蔩 叨ߝۑ胼ग़䰬玕 ֵአਞ獊ṛ 砺֢ොୗ墋ฃ
秚䨝 Opportunity ݢ膏憙ᵑᘏፘ橕秚䯤 ֢ݳ牧犥螈ਯ㯽硳ຎ牐 ਮ蕣玕虏ֵአᘏฃ 獤蜣㮆Ոጱ狒伩磻牐 硰䌘ෝ斔ٍ虻რጱ 愆ۗ牐
শ胿 Threat
SWOT
ە玊 Weakness 疩獈૱䁰ڡ๗牧窞揲 ᘏ矑ݑଶ斃犵 Ꭳݷଶ犋᪃牧襑臺揲 斃ग़ᤈ衴౮牐
㰷֖ፘ斃Ӟ膢狒 伩磻狳ṛ牐 窞揲ᘏ䌘碝叨ߝ ጱ螕䛑๗斃裾牐 獮๗襑ᥝ臺揲౮ 斃ṛ牐
DESIGN DEVELOPMENT
戔懯咳疻膏ᤈ衴ᒽኼ
珿አ猻玊 Use
6 : 2 7 獤 ຉ 奾 抷 Ɨ Ү Ҭ Ҟ ҝ Ƙ
疩獈碝ᑀದದ蔩䛑አ牧犋 㰍砺֢墋玕݈܋ਞ獊牧Ӭ 胼膏૱ᶎӤ叨ߝ狶ڊ玟獨牐
౮疰秚䨝 Exploit
瞤纠শ胿 Defend
硰牏憙ᵑᘏ秚䯤֢ݳ牧 ܋矑藉犋ݶ૱䁰ጱ秚䨝牐 ਮ蕣玕ฎٍ磪㮆Ո粬ᜋጱ 妿籧秇ୗ牧犖胼ୌ缏臑অጱ ߝ粞୵虡牐
USED
螩藶୵虡অ牏磪藯 ๐ێጱդՈ牧܋ ߝ粞搡眤牧犖胼樌矑 ܋窞揲ᘏԏ矑ݑଶ 膏搳揮氎牐
؊ྊە玊 Stop ڡ๗疩獈碝叨ߝ傶褔犵౮牧 䟖አ叨ߝଘݣᒽኼ牐Ꭳݷଶᴻԧ 皞ޞԏവ皞牧犖螀አ膏ፘ橕秚䯤 ֢ݳԏ秚䨝牧螈کਯ㯽硳ፅ牐
戔懯咳疻膏ᤈ衴ᒽኼ
DESIGN DEVELOPMENT
疩獈๗
Ꭸ Ӿ 裾 ๗ ᒽ ኼ
౮裾๗
౮ᆧ๗
ڡ๗叨ߝ疩獈๗牧傶ԧ褔犵
樄珸碝ጱದ蔩Ꮈ咳牧㪔
ୌ缏ਠ碉ጱߝ粞୵虡牧
叨ߝኞ叨౮牧疥䟖玲叨ߝ
茐᯿ෝ܋叨ߝ蘷獨牧
硌皰૱䁰蝢᪠㪔瞱媲ी
ଘݣᒽኼ牐
ीے叨ߝጱ加粬牐
ے૱䁰㬟磪ሲ牧犥ڥ 蝱敎獊純૱䁰牐
毆๗౮裾ใ娄
ڥ 侨
疩獈๗
౮裾๗
౮ᆧ๗
碻樌
DESIGN DEVELOPMENT
戔懯咳疻膏ᤈ衴ᒽኼ
叨ߝ Product
ᤈ 衴 奲 ݳ 3
叨ߝ蛪ԏ秚䯤牏搳揮๐率 ጱ珿戔懯牧ฎ叨ߝ۱蕕 戔懯᮷犥憙ᵑᘏ傶ᘍᰁ牧ी ے讨ਁ蜣蘷زᔰ牐
㰷໒ Price
蝢᪠ Place
ࠓ㰷懪ਧ䟖አ౮ے ౮ਧ㰷ဩ牧磪ڥෝ狒 瞱㰷໒ጱ绐ਧ牐ࢴਧ ጱے౮牧犖ֵմ禂糷 斃绐ਧጱڥ侨牐
蝢螂ጯ虴獍ݪ䌕䲰 ܋叨ߝ฿طሲ牧㪔蝚 螂๐率䌕㹓ࣁ娄Ӥݻ 窞揲ᘏՕ奧牏വ皞叨 ߝ牧ୌ缏薥蜱ጱߝ粞 ୵虡牐
വ皞 Promotion ᴻԧ蝚螂Ӟ膢襎憙皞ޞ牏ଘᶎ皞 ޞ牧犥现翕᪠甿誢㬵䔶藲叨ߝ粬 牧๗磭蝚螂獍و橕狌牏甿誢䁭 疩膏猻搡๐率㬵螈کവ皞硳ፅ牐
DESIGN DEVELOPMENT
૱ 䁰 വ 皞 ᒽ ኼ
戔懯咳疻膏ᤈ衴ᒽኼ
獍و橕狌
甿誢䁭疩
猻搡๐率
憙ᵑᘏፘ橕㶧䨝֢ݳԏവ皞
膏硰ፘ橕㻌֖֢ݳԏവ皞
膏窞揲ᘏፗ矑矑藉ԏവ皞
膏憙ᵑᘏ㶧䨝֢ݳ牧ݶو
萞ኧ膏硰౮缏ԏ蔫ᐰ蟂
ᴻԧ蝚螂Ӟ膢襎憙皞ޞ牏
膐旰ਧݻኞၚದ胼懺娞ԏ
֢ݳ牧疥叨ߝവ皞犋ݶ૱
ଘᶎ皞ޞ牧犥现翕᪠甿誢
斔疩抓纷牧膏ኞၚ斔ٍጱ
䁰牐蝚螂膏硰֢ݳጱ秚
㬵䔶藲叨ߝԏ粬牧౯㮉
誢涢ၚ㵕牧虏憙ᵑᘏ薥蛪
䨝牧犋㰍胼虏ߝ粞膏窞揲
๗磭蝚螂猻搡ጱ誢涢๐率
誢涢ֵአ叨ߝጱ眤ݑ牧犥
ᘏ᮷糷ፅ蒂牧犖胼౮傶
㬵螈کവ皞硳ፅ牐蝚螂
螈ک皞硳ຎ牐
甿誢橕ဳԏᆌ讨牧蝱ᘒ螈
׀薥ᛔӤ槹ጱ誢涢ၚ㵕牧
کവ皞ߝ粞ጱ硳ፅ牐
虏憙ᵑᘏکๅڥጱ๐ 率牧犖ߝ܋粞ጱ๐率୵ 虡牧虏窞揲ᘏ胼䄪ๅמے 犨叨ߝ膏ߝ粞牐
戔懯咳疻膏ᤈ衴ᒽኼ
DESIGN DEVELOPMENT ߝ粞膏者誢ᐒ䨝橕狌
觎 ਮ 㰷꧊ 叨ߝ戔懯膌ێෝ蝚螂蝢አ戔懯硬珿憙ᵑᘏጱኞၚߝ搡牧ࢩ種ፘ吚 ဳ᯿叨ߝ癲妔ֵአᘏԏஞ覄眤ݑ牧܋叨ߝጱ觎ਮ㰷꧊牐蝚螂笕᪃ ԧֵአᘏጱ襑穩牧ፘ䌘瑿犖ߝ܋粞ጱᴫے㰷꧊膏૱䁰埈凗ێ牐
૱ 䁰 㰷꧊ 叨ߝ䛑አग़殻ದ蔩牧ٌӾ۱珀ԧ覿ऒጱದ蔩䛑አ牧虏狒伩磻ℂ ܻضጱ૱䁰牧蚎ݻๅग़ز玕牏ᑀದ玕ጱ覿ऒ牐犖癲㵕ԧ૱䁰ጱ樄咳 膏旉ࣳ牧傶叨ߝ癲㬵ๅग़૱䁰秚䨝牐
ᐒ 䨝 䯤ᶎ ᴻԧ段䛑蜱ଙ㬵翑ᜋ絑狒禊盢牧仂虻რ窚揲牪叨ߝๅဳ᯿ጱฎ 䌘ෝ憙ᵑᘏԏ橕睲蘷牧蝚螂戔懯犋㰍胼硬珿犢㮉ጱኞၚ牧犖胼虏 ᐒ䨝य़唰膏硰ྋ憙ࣁਂکෝ୧玊碢ᗭԏӾጱ㺔氂牧虏୧玊碢ᗭ کๅग़橕睲膏᯿憙牐
OUTLINE
R ES U ME
PROJ ECT A
P ROJE CT B
PR OJ EC T C
A BO U T ME
S LI DE
IX
LE T’ S WA LK
DESIGN OBJECTIVE
戔懯ፓ秂
PROJECT B T O S O LV E Y O U R SLEEP PROBLEMS ই ֜ ܋縌 ፦ 珅 Ӿ ྊ ዩ 2 6$ 藨Ꭳ膏叨ߝ๐率㰷꧊牫 蝚螂 糽虻 碘 ጱ碍硁氥 纈牧౯㮉 咳匍珅လ咅瑊૱䁰螭磪覍ଉ谎य़Ӭ๚ᤩ笕᪃ ጱ 衴 ࠓ 珶 秚 牐 ࢩ 種 牧 ౯ 㮉 Ֆ 瞱 媲 ۘ ࣁ ێ樄 咳 亮 ࣁ碢 ᗭጱ獺 碝 叨ߝ膏珶 禂秇ୗ牐 傶胼䄪ๅے፥獥揳蜱㫎ॡݱ玟窞揲碢ᗭ襑穩牧 憒 㴟 Ӟ 羬 ڜ藲 礚 獉 牧 Ԇ ᥝ ฎ 傶 ԧ 挨 ก ݱ瑿 窞 揲૱ 䁰笴 ێ牧 㪔Ӭ䋿瑿 窼獈ԧ薹 觎ਮ襑穩牐 We f o u n d t h a t r e s p i r a t o r y t h e r a p y m a r k e t t h e r e i s e n o r m o u s o p p o r t u n i t y a n d n o t b e s a t i s f i e d , t h u s w e c o n t i n u e to dev el op inn ova ti ve pr od u cts an d po t ent ial gr ou ps b usine ss m odel, pr i m a r i l y to de m o n s tr ate the p ote n ti a l of the countr y to l ea rn a b o u t th e con su mer m a rk et an d nee ds .
DESIGN PROCESS
1 2 3 4 5
Ꮈ绗膏戔懯窕纷
Marketing Analysis
૱䁰藲Ꮈ膏獤ຉ
In-depth interview
ፓ秂碢ᗭ我藳膏獤ຉ
Requirements definition
ֵአᘏ襑穩膏秚䨝讨
Va l u e P r o p o s i t i o n
珶禂秇ୗ膏㰷꧊Ԇ皰
Design Development
戔懯咳疻膏ᤈ衴ᒽኼ
૱䁰叨ߝ藲礚 戔懯
$33๐率 藲礚 戔懯
瑿玟 ဩ憒 ؋狒ګଶ
匍ᤈፘ橕$33๐率咳疻撉玊
Ӿ㾴 ෭ ݣ傀瑿玟我藳
෭ ݣ傀瑿玟我藳
3HUVRQD 襑穩ਧ嬝
3HUVRQD 襑穩ਧ嬝
ֵአᘏ碟纷瑽 珶禂秇ୗ 㰷꧊Ԇ皰
ֵአᘏ碟纷瑽 珶禂秇ୗ 㰷꧊Ԇ皰
戔懯禊盢咳疻 碉誢ᒽኼ㬙ੴ
8, 8; 㵕眲'HPR蕣֢
M A R K E T I N G A N A LY S I S
૱䁰藲Ꮈ膏獤ຉ
1
Aspects of Analysis ग़ᶎݻ૱䁰獤ຉ
瑿玟 ဩ憒 ؋狒ګଶ
ፓ秂碢ᗭࣳ眲藲礚Ꮈ绗
匍磪؋皐ᓕቘ๐率咳疻撉玊
M A R K E T I N G A N A LY S I S
૱䁰藲Ꮈ膏獤ຉ
L O C AT I O N S 玖聅 $PHULFD
毆 ๗ 樄 咳 ૱ 䁰
蠴翕᪠虵ࠓ૱䁰 瑿玟秇奲襑穩
Ӿ㾴 &KLQD 蠴翕᪠虵ࠓ૱䁰 瑿玟秇奲襑穩
෭ -DSDQ $33羬翄樄咳૱䁰 疩獈疑縌፦䲒介๐率
ݣ傀 7DLZDQ $33羬翄樄咳૱䁰 疩獈疑縌፦䲒介๐率
M A R K E T I N G A N A LY S I S
૱䁰藲Ꮈ膏獤ຉҁ玖聅҂
ਮᗭ
縌፦珅Ӿྊዩፘ橕ࢩᔰ
AMERICA 蠴 咅 揲 አ ඪڊ
26$笴ࣁՈݗ夹物 苭Ո 礬硁$//+$7Ꮈ绗氥纈牧夹 ṛᤅ瓟የՈ痀ෝ毇ࢴṛ ᤅ瓟牧Ӭ傶26$ṛܧ檺碢ᗭ牐
者窞揲ඪڊ物 ص聅ᰂ ٌӾ 䵇碢ᗭ傶᯿ᥝ ܛ穉牧㬟ԧٌӾጱ ص 聅ᰂ 牐
ဩ憒 玲&3$3ጱොୗፘ吚ग़ز牧ݢ蝚 螂翕᪠搳揮牧犖ݢ萞ኧ妿衴珶搳揮 ᑄ虹牐
+ 6 7 疑 縌 ፦ 䲒介 糷Ӟ稞ع揲ࢧ戡๐率
؋狒 0HGLFDUH 愆ۗ&3$3 ᑄ虹揲አ牐 舙狒檺獍ݪ磪狒ᵑ26$牧ఋᘏࣁ搳 揮&3$3碻ݢኧ狒檺獍ݪ獊氃ඪ՞牐 ૱䁰ᛔኧଶṛ牧ဩ㪔篷憒塅虵搚 ᓕ螇牧搳揮&3$3碻殾׀蠴㾖牐
肥妏+67秚䯤Ո㹓 疌蟴戔猋
User
稳螭戔猋
+67㬵襎ޞᎣ䲒介奾ຎ
HST
M A R K E T I N G A N A LY S I S
૱䁰藲Ꮈ膏獤ຉҁ玖聅҂
AMERICA
؋狒 玈 狒 狶䲒介೭蠴㾖
User
扇㺔狒檺獍ݪ ฎ玽磪狒ᵑ26$
I
疥蠴㾖ੀ妔妿衴珶
獊氃ኧ狒檺獍ݪ ՞揲妔妿衴珶
撉玊
User
匍丆物搳揮ᓕ螇ग़牏૱䁰斃ᛔ ኧ牧ᘒ埈凗䌘ಋ૱㬟ሲṛ牐 ፓ秂物ԧ薹埈凗ᘏጱ珶禂秇ୗ 膏ᒽኼ牧硬珿ᛔ蛪ᤈ衴ᒽኼ牐
匍丆物Ӥ翕翕搳Ո碍ṛ螈Ոݗጱ 犥Ӥ牧ٌӾ 䵇傶Ԇᥝ 翕搳ଙ请䍅牐 ፓ秂物$33樄咳ीے26$蔫硽വ 皞牧犖׀叨ߝ搳揮虻懱牐
匍丆物聅㾴胅胠Ոݗ碍獊純 ᒫӞ牐 ፓ秂物26$ጱ笴ࣁՈݗग़牧 樄咳碝碢ᗭ傶᯿ᥝ撉玊牐
匍丆物ᛔ揲૱䁰ᛔኧଶṛ ݢ蝚螂 翕᪠牏䋿誢虵ࠓ 牐 ፓ秂物๐率牏ߝ粞癩吖玕牧׀ ፘݶ๐率֕㰷֖褔犵牐
$
M A R K E T I N G A N A LY S I S
૱䁰藲Ꮈ膏獤ຉҁӾ㾴҂
ਮᗭ
縌፦珅Ӿྊዩፘ橕ࢩᔰ
CHINA 蠴 咅 揲 አ ඪڊ
26$笴ࣁՈݗ夹物 苭Ո 者窞揲ඪڊ物 㱁聅ᰂ ٌӾ蠴咅瑊搳揮憒秇牧 夹傶 㱁聅ᰂ牧㬟ԧ碉 誢穉ֺጱԲ獤ԏӞ牐
ဩ憒 ፓ獮؋狒牏硰㪔篷憒塅䌘26$ఋ ᘏ愆ۗ牐
3* 縌 ፦ 䲒介
玲&3$3ݢ蝚螂翕᪠搳揮牧犖ݢ 萞ኧ妿衴珶搳揮
ݷ׀㻌妔妿衴珶
૱䁰ᛔኧଶṛ牧ဩ㪔篷憒塅虵搚 ᓕ螇牧蝚螂翕᪠搳揮篷襑׀蠴㾖牐
User
癲秚瑊ک疑䲒介 ׀䲒介ଥ֖
M A R K E T I N G A N A LY S I S
૱䁰藲Ꮈ膏獤ຉҁӾ㾴҂
CHINA
؋狒 玈 狒
՞揲
I
User ๐率
犋ਂࣁ揮搚橕狌 ਧ讨㶧ਧ牏緳䲒礚
撉玊
$
匍丆物26$蔫硽虻懱犋᪃牐 ፓ秂物蝚螂娄Ӥᓕ螇ਯ疩牧 ے䔶࿆唰䌘ෝ26$ጱ藨Ꭳ牐
匍丆物绚穥䷔礕纷ଶ瑥᯿牧य़蟂 獤玟ऒ穥狡Ԧ籬牏獖牐 ፓ秂物蟴ݳ吚瑿穥狡絑ह襑穩牧 樄咳ፘ橕䛑አ秇奲牐
匍丆物硰牏؋狒㪔篷愆ۗ牧 ᛔ揲૱䁰㬟य़ग़碍牐 ፓ秂物蝚螂๐率ୌ缏ֵአᘏ䌘 ߝ粞ጱמ蚅眤牐
匍丆物य़唰螀蜍洠洦Ոݗ唰ग़牧 ֕ፓ獮๚憒塅26$䲒介牐 ፓ秂物ፓ獮ਥො藨傶26$ฎ段 洠洦ਞ獊ጱࢩᔰ牧๚㬵磪秚䨝缏 ဩ憒塅26$䲒介牐
M A R K E T I N G A N A LY S I S
૱䁰藲Ꮈ膏獤ຉҁ෭҂
ਮᗭ
縌፦珅Ӿྊዩፘ橕ࢩᔰ
J A PA N 蠴 咅 揲 አ ඪڊ
26$笴ࣁՈݗ夹物 苭Ո 者窞揲ඪڊ物 ص聅ᰂ ٌӾ犥 䵇碢ᗭ傶᯿ ᥝ 㬟 穉 牧 㬟 ԧ 者 ඪ ڊጱ ص聅ᰂ 牐
ဩ憒 &3$3䟖玲ᑄ虹ګ牐
+ 6 7 疑 縌 ፦ 䲒 介
ᑄ虹&3$3ԏఋᘏ牧ྯ㮆์᮷襑ࢧ 戡Ӟ稞牧玽㳷硰疥؊ྊᑄᰂ愆ۗ牐 ဩ䷱磪憒塅犋ݢ虵搚&3$3牧磪 ᛔ揲૱䁰ݢ樄咳牐
肥妏+67秚䯤Ո㹓 疌蟴戔猋
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HST
稳螭戔猋
ኧෝဩ憒橕狌牧ፓ獮Ֆ篷ဩ蝚螂翕 ᪠搳揮牐 䲒介奾ຎޞᎣ
獤ຉ藲礚虻碘 蕣֢䁭ޞ牏蝑ڊ
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૱䁰藲Ꮈ膏獤ຉҁ෭҂
J A PA N
؋狒 玈 狒 G
硰愆ۗӝ
&3$3ڊᑄ ӝ
&3$3ڊᑄ ӝ
Ӟ㮆์ࢧ戡Ӟ稞
User ๐率
撉玊
匍丆物&3$3ጱ૱䁰究ਧ稗Ԇ ᥝฎኧ蠴ኞഩൎ牐 ፓ秂物蝚螂禂率牏妿衴珶膏蠴 ኞ矑ၜ牏֢ݳ牐
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匍丆物胅胠Ոݗी裾撉玊牐 ፓ秂物ኧෝ胅胠Ոݗग़牧26$ 笴ࣁ碢ᗭՈݗीے牧&3$3襑 穩૱䁰硌य़牐
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匍丆物ᛔ揲૱䁰盃樄咳 ࢴਧࢧ戡 牏裾๗ᑄ虹㺔氂 牐 ፓ秂物㶧ۗ妿衴珶膏蠴ኞ㶧珶樄 獺碝ጱ๐率秇ୗ膏蝢᪠牐
匍丆物樄咳聻૱䁰牐 ፓ秂物秇奲玕܋聻䋿አ牐
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ፓ 秂 碢 ᗭ ࣳ 眲 藲 礚 Ꮈ 绗
૱䁰藲Ꮈ膏獤ຉ
W H AT I S O S A ? ፓ秂碢ᗭ匍丆
獊純 Ոݗ磪縌፦ᵑ繸 ࣁ獊純 磪縌፦ᵑ繸ጱՈݗԏӾ牧 ጱ 縌፦ᵑ繸۱珀ԧ26$牏०፦缛ዩ制牧㪔Ӭग़碍 Ո㮉犋Ꭳ螇ᛔ蛪ਂ磪縌፦珅Ӿྊጱ㺔氂牐縌 ፦珅Ӿྊዩ 26$ 傶ࣁ縌፦蝰๗Ӿ牧ࢩ傶ग़ ᯿ࢩᔰᘒ蝨౮珅Ӿྊጱ㺔氂牐
ଉ憎 2 6 $ ፘ 橕 ࢩᔰ 胅胠牏牏螂硵ἲ箪牏羗ੳየ牏ṛᤅ瓟缛 ካఋ磪26$ጱ秚ሲṛෝ穇 Ԇᥝఋ磪26$ଙ请䍅苽ෝ 䵇犥ӤԏӾ聲ଙՈ
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૱䁰藲Ꮈ膏獤ຉ
聜䙼
2 6 $ ፘ 橕 ࢩ ᔰ 獤 ຉ
縌፦珅Ӿྊዩ
%0,瞲碍य़ෝ
ṛᤅ瓟
䵇
2 6 $ ፘ 橕 ࢩᔰ 虻 碘獤 ຉ
蝚螂26$ፘ橕ࢩᔰԆᥝ碢ᗭଙ请䍅獤㬙ጱ᯿吩穉䌘㬵 ፡牧ݢ犥ྍڡ毆介26$ጱṛଶ笴ࣁ碢ᗭ傶 䵇 ጱଙ请䍅牧ٌӾካ݈穉穇ๅ磪ݢ胼ఋ磪26$牐
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૱䁰藲Ꮈ膏獤ຉ
娄Ӥ矾疨蔫硽Ꭳ蘷
ֵአ翕᪠娄Ӥ䟑蒈
ݣ 傀 ؋ 皐 蝱 㷢 膏 眐 丆
娄Ӥ矾疨蠴䒍虻懱
獊㾴
䵇
䵇
ݣ傀؋ 皐 蝱 㷢 膏眐 丆
ℂӤ瑽Ӿݢ፡ڊ牧 䵇碢ᗭࣁ蝚螂翕᪠ک؋皐 虻懱ጱ襑穩緡य़ෝ獊㾴ଘ璂꧊牧ኧ種ݢᎣࣁ種ଙ请䍅 ጱՈ㮉य़ग़䨝樄তဳ᯿ᛔ蛪ጱ؋皐牧珿አ翕᪠糷؋ 皐虻懱牧ٌӾ䌘ෝ蔫硽虻懱ጱ襑穩磧傶᯿憙牐
૱䁰藲Ꮈ膏獤ຉ
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Ӿ㾴
ࢥ 㾴 翕 搳 蠴 ԏ Ԇ ᥝ ଙ 请 䍅
෭
ݣ傀
聅㾴
䵇
ࢥ 㾴翕 搳 蠴 ԏ Ԇᥝ ଙ 请䍅 獤 㬙
蝚螂ࢥ㾴翕搳蠴ጱଙ请䍅獤㬙㬵፡牧ݢ咳匍翕搳碢 ᗭ獤㬙ࣁ 䵇ଙ请䍅ग़牧Ӭࣁ種ଙ请䍅Ӿݱ㾴 ଘ璂翕搳ሲṛ螈 Ѿ犥Ӥ牐
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૱䁰藲Ꮈ膏獤ຉ
Ӿ㾴
ࢥ 㾴 翕 搳 蠴 ԏ 萇 虻 褩 羷
෭
ݣ傀
聅㾴
犵硩獈
Ӿ硩獈
ṛ硩獈
ࢥ 㾴翕 搳 蠴 Ո ݗԏ 萇 虻褩 羷 獤 㬙
$
穉䌘ࢥ㾴翕搳蠴ጱՈݗ萇虻奾䯤ԏ盅牧ݢ犥䧤薹ݱ 㾴Ԇᥝጱ翕搳蠴ጱ碢ᗭ緡苽ࣁṛ硩獈碢ᗭ牐
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Ӿ㾴
ࢥ 㾴 翕 搳 蠴 Ԇ ᥝ ᘍ ᰁ ࢩ ᔰ
෭
ݣ傀
聅㾴
玲虴ڥ
ರ㰷
ߝ搡
叨ߝग़䰬
㰷꧊
㰷桽
䵇
ࢥ 㾴翕 搳 蠴 ԏ Ԇᥝ ᘍ ᰁࢩ ᔰ
ࢥ㾴ṛ硩獈碢ᗭ翕搳蠴ԏᘍᰁࢩᔰ牧Ԇᥝ傶玲虴 ڥ牏叨ߝߝ搡牧犥现㰷桽牐
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翕 ᪠ 蠴 ૱ 䁰 藲 礚 Ꮈ 绗 ੜ 奾
૱䁰藲Ꮈ膏獤ຉ
搳揮胼ێ
翕搳襑穩
蔫硽虻懱
؋皐ᓕቘ
玲虴 ڥ
䟑蒈虻懱
戔懯墋㻌
叨ߝՕ奧 ग़䰬
ፓ秂碢ᗭ
ṛ硩獈
襑ᥝ
襑ᥝ
襑ᥝ
襑ᥝ
襑ᥝ
襑ᥝ
襑ᥝ
碝叨ߝ膏 $33戔懯
叨ߝ 㻌㰷ṛ
׀娄Ӥ 搳揮蝢᪠
$33׀ 蔫硽虻懱
$33׀ ؋皐ᓕቘ
ٍ猋
$33׀ 娄Ӥ蘄扇
$33戔懯 ᒧݳ襑穩
$33׀ 叨ߝ墋Օ
ҁ 䵇҂
翕᪠ 蠴 ૱ 䁰 藲Ꮈ ੜ 奾
礬硁ض獮翕᪠搳揮蠴ጱᎸ绗虻碘獤ຉ牧胼䄪ԧ薹 ک䵇ԏ碢ᗭ䌘ෝ翕搳蠴牏؋皐虻懱ጱ襑穩撉玊瞱 媲Ӥ܋牧䌘ෝ蠴ጱ娄Ӥ๐率现$33ጱֵአ犖᩼㬵᩼ ᆧ盿牐
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匍 磪 ؋ 皐 ᓕ ቘ ๐ 率 咳 疻 撉 玊
૱䁰藲Ꮈ膏獤ຉ
TREND OF APP DEVELOPMENT ؋皐虻懱碉ݳ䛑አ
؋ 皐 ᓕ ቘ ๐率ӣ咳疻 褩 ྦྷ 眤介ֵአᘏጱ؋皐虻碘膏碍硁 ׀蛪誢碍硁獤ຉ奾ຎ 礬硁碍硁獤ຉ奾ຎ׀؋皐蝱๐率
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匍 磪 ؋ 皐 ᓕ ቘ ๐ 率 咳 疻 撉 玊
૱䁰藲Ꮈ膏獤ຉ
ፓ秂碢ᗭ粬
؋皐ᓕቘ๐率
蝢᪠
Ӿṛ请Ոݗ瞱媲ඣ܋牧
؋皐虻懱碉ݳ螀አ牧
蝚螂翕᪠啻薹珅လ咅
ṛ请ᘏᆙ觎๐率疥蝛侅౮
׀碉誢戡䥁虻懱膏๐率牐
秚ፘ橕虻懱ጱఋᘏीے牐
傶蠴虁૱䁰Ԇ窕牐
礚扇獉۱珀物ߝ粞牏ݗ ᤈ㵕蕕ᗝฦ现Ӭ؋皐ᓕ
Ꮷ牏叨ߝ牏㰷֖膏埈ߝ牧
匍դ ᛗ 䵇ఋᘏ牧
ቘ䛑አ殻ፓीے牧ᛔ蛪؋
㪔螀አ翕᪠搳揮叨ߝ牐
ग़碍䨝ᛔᤈӤ翕礚扇綧የ
皐ᓕቘጱ秚䨝෭侅ฦ现牐
叨ߝጱፘ橕虻懱牐
䁭℅ਯ㯽牏薥വ萃犖 咳疻ฬ眻蠴咅ᆙ虁牧蝚
ฎఋᘏ啻薹ፘ橕虻懱ጱ᯿
蝚螂翕᪠㬵啻薹珅လ
螂ᑀದ玕牏秇奲玕牏羬翄
ᥝᓕ螇牐
咅瑊ፘ橕虻懱ጱఋᘏ蝛ଙ
玕缛ᒽኼ牧ୌ缏ݢ蕦蕣ጱ
ीے牐
獺碝珶禂秇ୗ牐
妿衴珶ฎፓ獮ఋᘏ搳揮 Ŋ珅瑊ŊጱԆᥝᓕ螇牐
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匍 磪 ؋ 皐 ᓕ ቘ ๐ 率 咳 疻 撉 玊
૱䁰藲Ꮈ膏獤ຉ
؋ 皐 ᓕ ቘ ๐ 率 咳 疻 撉 玊ੜ 奾
礬硁藲礚ݢ犥咳匍ֵአᘏࢩ䛑翕᪠咳疻现ฬ眻ᤈ㵕蕕ᗝฦ现ሲ܋牧ಅ襑 ጱ๐率膏窞揲聜䙼褰ԏ虋玕牐 ኧ種ݢᎣ牧叨ߝ膏$33ฬ眻玕๐率׀妔አ䜛ࢧ訰虻懱૪౮撉玊牧虻懱 獤ຉ羬翄ฎ׀አ䜛ๅ藨蘷ᛔ౯制丆牧ᘒ獤ຉ盅౯㮉ಅ׀ጱ縌፦ᓕቘ๐ 率ฎ፥ྋ揳蜱窞揲ᘏ襑穩牧萞種膏ਮ䜛ୌ缏裾ԋጱ眐眤蝫奾膏㵕牐
咳 疻 窕纷
傶ԧ薹ֵአᘏ䌘ෝ๐率ጱ፥䋿襑穩牧䌕礯旰ቘԲ䁰犋ݶ橕狌ጱݑ我碢ᗭጱ 我藳ၚ㵕牧۱ೡ物叨ߝ匍磪ֵአᘏ牏叨ߝ亮ࣁֵአᘏ牏妿衴珶现縌፦ದ䒍牏 )$67誢涢ᘏ膏؋皐ᓕቘ$33ֵአᘏ牐 我藳螂纷Ӿԧ薹碉㮆ֵአᘏ碟纷Ӿಅ蝽ک制丆牧ٍ誢獤傶ࢥ㮆褩ྦྷ物26$ የ丆咳憽膏藨蘷牏 26$䲒介虻懱牏&3$3Ꭳ蘷膏螡搳牏叨ߝֵአ膏姘虁牐
IN-DEPTH INTERVIEW
ፓ秂碢ᗭ我藳膏獤ຉ
2
Ta r g e t A u d i e n c e A n a l y s i s ፓ秂碢ᗭ我藳膏獤ຉ
我藳ፓ秂膏藲礚殻ፓ
෭牏Ӿ㾴ᆌ讨㿁誢我藳
我藳奾ຎ搡獤ຉ
IN-DEPTH INTERVIEW
ፓ秂碢ᗭ我藳膏獤ຉ
FOCUS GROUP Ӿ㾴 &KLQD
我 藳 ፓ 秂 碢 ᗭ 膏 藲 礚 殻 ፓ
我藳䌘虡 ֖&3$3碪磪ֵአᘏ 藲礚殻ፓ 蠴翕᪠虵ࠓ૱䁰 瑿玟秇奲襑穩
෭ -DSDQ 我藳䌘虡 &3$3碪磪牏笴ࣁ牏؊ྊֵ አᘏ牧وԜ֖牐 藲礚殻ፓ $33羬翄樄咳૱䁰 疩獈疑縌፦䲒介๐率 ᛔ揲૱䁰虻懱
IN-DEPTH INTERVIEW
ፓ秂碢ᗭ我藳膏獤ຉ
玖 Ղ 我 藳 碪磪ֵ አ ᘏ ֟ضኞࢩ傶蛪誢犋অӞፗತ犋ࢩܻکፗ݄کॠၐ蠴ᴺ珅ᑀ 戡䥁ڊఋ磪26$ 珅Ӿྊ裾螈 獤ҍҐᑁ 牧ࣁֵአ碻狡䨝 磪脗穥现ᶎᗛ犋ᛥ螕缛㺔氂牧ᘒӬ藨傶ࢩ傶腷ฃڊရᶎᗛ聲 玕ጱ粬獨盠牧ֵአ盅磪ก氥ጱ羊ᐟ虋অ牐犢犖坌禅ጱݻ๏ വ萃ֵአݝฎ๏㪔犋犥傶簁牐犢藨傶ࣁ碝叨ߝ愊ے獈؋皐 ᓕቘ牧虻懱獤Ձฎ覍ଉঅጱۑ胼牐 নݷ物֟ضኞ ଙ夵物 䵇 ֵአ碻樌物ֵአ ଙ ֵአߝ粞物5HVPHG 6
蘛ضኞฎ蝚螂蠴ᴺ䲒礚ٌ犢綧የ咳匍ఋ磪26$牧ڡ๗ֵአ碻磪 琁Ԧ牧ᶎᗛ犋ᛥ螕缛ዩ制牐ֵአ๗樌磪襎娄誫脒ጱ妿涢牧磪ๅ 矦螂ᢐᓕ牧ๅ矦筪翕夹 ॠӞ稞牐蘛ضኞ㮆Ոֵአ&3$3Ӟ㮆 ์獉疰磪ก氥ጱۑ硳牧聲Ո虋牧ṛᤅ瓟የዩ窞ᴻ牧羊ᐟ ܋硽 牐犋 種᪃ क़ᘒ 牧Ӭ 蘛磪 ض梊 ኞ藮 藨ጱ 傶㯽 य़翄 褢薪 蔫盢 硽 犋 Ӭጱ 磪盄 梊穹 藮 ጱ 蔫 ᪃ ᘒ縌 牐㯽 翄 薪 盢 牐 নݷ物蘛ضኞ ଙ夵物 䵇 ֵአ碻樌物ֵአ ଙ ֵአߝ粞物5HVPHG 6
ࢩ傶螂ෝ瑥᯿݄肊ἲ琁ᑀ狶䲒礚咳匍ఋ磪26$牐ᒫӞ稞ฎ螡䢔ߚ 琁硌獅ಋ蔩狶လ咅֕ฎ㪔篷ก氥ጱ硬珿牧ԏ盅݄縌፦Ӿஞ狶䲒介樄তֵ አ&3$3牧檔ضኞ藨傶ے倀瑊ฎ殾蟴猋牧ࢩ傶ֵአӾইຎ䷱磪ے倀ᵍ ෭䨝ἲৼዢዳ牧藨傶ᶎᗛ聻ॡ螂揫ےӤਙฃ瓥ധ牧&3$3犋ฃ硡 癲犖ฎࢯ硑ԏӞ牧ࢩ傶虋瓟瑊螂य़瞥蕕Ӥ磪ಅ讔簡牐
নݷ物檔ضኞ ଙ夵物 䵇 ֵአ碻樌物ֵአ ଙ ֵአߝ粞物5HVPHG 6
IN-DEPTH INTERVIEW
ፓ秂碢ᗭ我藳膏獤ຉ
玖 Ղ 我 藳碪磪ֵ አ ᘏ
揿ضኞฎ&3$3ڡ๗ֵአᘏ牧ࢩ傶㺔 氂现羊ᐟ犋褸Ӿ妿螂๏Օ奧樄তֵአ &3$3牧ֵአ盅㺔氂磪硬珿牐ࢩ傶螭 ฎ犋ॡ聜䙼ಀᶎᗛ獈፦牧ಅ犥ݝ磪ࣁ犋ᔴ ጱ碻狡ֵአ&3$3牐
নݷ物揿ضኞ ଙ夵物 䵇 ֵአ碻樌物ڡ๗ֵአᘏ ֵአߝ粞物$3(; ;7
ሴੜথฎդ磦Ӣॢ獮 㬵牐ԏ獮ֵአ螂蝱ݗ ߝ粞牧֕ฎࢩ傶竃笰 犋吚ಅ犥秚瑊瓥ധ牧 ԏ盅疰搳揮$3(;叨 ߝ牧Ӭ叨ߝ᮷ฎፗ矑 ࣁ蠴ᴺ搳揮牐
নݷ物ሴੜথ ଙ夵物 䵇 ֵአߝ粞物$3(; ;7
褢ضኞࢩ傶瑥᯿ጱ橕狌牧妿螂๏Օ奧ԧ 薹26$牐ኧෝ๏犖ฎ26$ఋᘏ牧Ӭ矑ݑಋ蔩 盅磪盋咳ጱ制丆牧ಅ犥褢ضኞ螡䢔ֵአ&3$3လ 咅牐ࣁֵአӤ䨝磪脗穥ጱࢯ硑牏ᢐᓕॡ裾ॡᏝ 犋ො硡癲牧ᘒӬࣁय़褢ᮣ玟㪔篷螂筪㬵 ے׀倀ۑ胼牧砾ஞ秚瑊竃笰㺔氂牐褢ضኞ藨傶 26$蔫硽ฦ螁犋᪃牧Ӭ匍ࣁጱ妿衴珶ฎ $3(;Ԇ㵕橕ஞਮ䜛ጱ๐率犋᪃牐ֺইԆ㵕橕ஞ ֵአᘏየ制ฎ玽硬珿牧ݶ碻妔Ԩ叨ߝֵአጱୌ 捍 藲碉觓瓟 ے倀ے籆 牧ฎ׀碍硁虏ֵአ ᘏԧ薹ᛔ૩ጱ蛪誢制丆牧᮷ฎ殾ጱ牐
নݷ物褢 ضኞ ଙ夵物 䵇 ֵአ碻樌物ֵአ ଙ ֵአߝ粞物$3(; ;7
IN-DEPTH INTERVIEW
ፓ秂碢ᗭ我藳膏獤ຉ
䷳ 耔 我 藳 碪磪ֵ አ ᘏ
ࢩ傶㴄অॡॡ傶虁ॊဳک碝ࣻضኞጱዩ制ֵ犢狶䲒介牧碝ࣻضኞ㪔覍ฎ蝚螂 36*ฎ疑䲒介牧犢ฎ蝚螂蠴ኞ䲒礚ᤅ瓟牏肯戡ڣਧ牐ࣁ戡䥁傶26$盅蠴ኞ വ萃犢ֵአ&3$3牧ࣁֵአ&3$3盅虏犢ᛔ憽य़ଏ硬珿縌፦ߝ搡牧ፓ獮犢ฎֵአ $SH[ $XWR秚瑊ฎ蠴ኞവ萃ጱ牧犢ฎݻ蠴ኞᑄአ牧秚瑊Ӥই磪㺔氂蠴ᴺ᮷䨝 矦碝ጱ妔犢牧聻蠴ᴺ᮷䨝Ӟଙ䒻犢ๅ矦Ӟ稞牧䌘ෝ๚㬵磪$33犢磭胼ֵአ牧 ᘒ犢磧磭胼کጱ虻懱ฎ犢ྯॠ篷珅稞碍牧䌘ෝ犢ᘒᢐᓕጱ瓟蝁眤现ᶎᗛ 丽穥ጱ㺔氂牧䌘犢ᘒ$XWRጱ蓦癷犋ฎᮎ讕᯿ᥝ牧犢㪔犋䨝݄፡蓦癷牐
নݷ物碝ࣻ ضኞ 肬禂物Ӥ紑碢 物૪ ଙ夵物 䵇 蛪ṛ物 FP 誢᯿物 NJ ֵአ碻樌物ֵአӣ㮆์
IN-DEPTH INTERVIEW
ፓ秂碢ᗭ我藳膏獤ຉ
䷳ 耔 我 藳 碪磪ֵ አ ᘏ
Ӥز穇ॊฎ蝚螂䁭ᒍ褾扮Օ奧ԧ薹26$牧Ӥܻ穇ॊ 蛪犖蘷کᛔ૩ݢ胼ఋ磪26$牧֕䷱݄狶䲒礚牧 ࣁӞ稞肊磴樄ڏ碻蠴ኞୌ捍犢襑ᥝ狶䲒礚牐้妿 磪Ӟྦྷ碻樌మᥝ硯祌ֵአ&3$3牧֕ࣁ礓Ӟ稞縌憽 碻ᤩᛔ૩ጱἴ肨㽔蠣牧蘷ک瑥᯿牐犢ฎֵ አ303 (䲒介牧吚瑿禂率硽疩犢蟴ಀ牧䌘犢 ᘒ磭ᶎᗛ氅ᜋӤ胼䄪磪ๅग़螡䢔牐
নݷ物Ӥܻ 穇ॊ 肬禂物Ԇ甴 物૪ ଙ夵物 䵇 蛪ṛ物 FP 誢᯿物 NJ ֵአ碻樌物ֵአم㮆์
碝उضኞ䨝矑藉&ک3$3ฎࢩ傶Ӥ羊ᐟ犋倉牧妿 ݶԪՕ奧ԧ薹26$牧犢ฎ蝚螂303 (狶䲒介 牧 ࣁ䲒介Ӥ磪禂率ጱ硽疩牐ࣁֵአ&3$3Ӥ犢㪔篷 ဩ碉ज़蟴ಀ牧᮷䨝ࣁ縌፦Ӿ篷蘷ጱ脒ധᶎᗛ牧蟴 ಀᶎᗛ縌憽䌘犢ᘒ磪ஞቘ瓟ێ牧ፓ獮ֵአ&3$3 㪔䷱磪ॡय़ጱ硬珿牧ࢩ傶ᶎᗛ虏犢篷ဩ螕䛑牧妿౯ ොୌ捍犢磭胼手手፡1DVDO 3LOORZ牧櫒簁ፓ獮 篷ॡय़硬珿牧֕ፘ斃ෝ䷱አԏ獮螭ฎ磪苽癩牧犢螭 ฎ磭胼䄪ࣁๅ矦ᶎᗛ盅媣媲ֵአ&3$3牐
নݷ物碝उ ضኞ 肬禂物狕敋禂 物૪ ଙ夵物 䵇 蛪ṛ物 FP 誢᯿物 NJ ֵአ碻樌物ֵአԲ㮆์
ፓ秂碢ᗭ我藳膏獤ຉ
IN-DEPTH INTERVIEW 䩚 Ղ 我 藳碪磪ֵ አ ᘏ
নݷ物ᴨ蟂 ضኞ 肬禂物ୌ缱Ԫ率ಅ 物૪ ଙ夵物 蛪ṛ物 FP 誢᯿物 NJ ֵአ碻樌物ֵአم㮆์
নݷ物ઊӥ ضኞ 肬禂物狒獊禂率Ԇᓕ 物૪ ଙ夵物 䵇 蛪ṛ物 FP 誢᯿物 NJ ֵአ碻樌物ֵአӣ㮆์
ፓ獮ฎֵአUHVSLURQLFV 牧ྯ 㮆์疰襑ᥝࢧ戡牧֕ૡ֢盜繓 篷ဩ藶牧ಅ犥ࢧ戡虏犢盄ࢯ硑牐蛪獋㮆䲒介ොဩ᮷狶螂牧ࣁ蠴ᴺ 狶䲒介碻Ӿ蝝疰硯祌牧ࢩ傶䲒礚ਠ螂盅螭襑ᥝ扇㺔盄ग़㺔氂牧憽讔 簡Ӭ螂纷耆蕦窚揲碻樌牧ፘ斃ԏӥ36*斃ො䕃Ӭᛔࣁ牧ࢩ傶蛪 ฎአ琺૬珅牧ፓ獮ֵአጱPDVN斃犋ᒧݳ犢ጱ襑穩牧አ&3$3Ӥ 䨝粬獨眤کݑ羊ᐟ虋অ牧ݝᥝӞ犋አ疰泷Ӥข穹మ縌牧䌘ෝ$33禼憎 ٌ౮牧犖๗盃胼䄪磪牐
ઊӥضኞฎ妿ኧ303 狶䲒介牧&3$3ฎፗ矑搳獈ጱ牧݄ྯ 㮆์䲒礚ጱ碻樌现揲አ牧ݝ襑ᥝک0$*1(7狶墋㻌ጱGDWD䲒礚牧 蛪磪ṛᤅ瓟牧้ࢩṛᤅ瓟֘ᴺ牧֕ࢩ傶ֵአ&3$3盅ᤅ瓟᮷磪ก 氥ࢧ绐ጱ匍虡牧㴄樄তֵአ憽ፘ吚讔簡牧秚瑊ጱ瑋ᶪ䨝ֵ蛪ෟ縌 憽ጱՈ眤ک盄ޔ牧䌘ෝ$33ፘ吚磪岉蚕牧ইຎ胼獅襎ๅฎො牐
IN-DEPTH INTERVIEW
ፓ秂碢ᗭ我藳膏獤ຉ
䩚 Ղ 我 藳笴ࣁֵ አ ᘏ নݷ物ੜ䋠 ضኞ 肬禂物纶率ॊ 物㻌蛪 ଙ夵物 蛪ṛ物 FP 誢᯿物 NJ
ੜ䋠ضኞࣁ蛪誢؋皐䲒礚碻牧蠴ኞ磪蠣蛪ݢ胼䨝 磪26$牐蛪ฎࢩ傶䒻盜獍ݪ牏蠴ᴺ䁭纶ጱ橕狌ԧ 薹ک26$牧ଘ碻砇襎敋犖碻ଉᒊ茐疰縌茐ԧ牧ፓ獮᮷ 螭䷱磪ྋୗጱ狶䲒介牧֕ইຎ狶䲒介嘦ਧ磪26$牧氎 ݄琲手ֵአ&3$3牐䌘ෝ๚㬵$33ጱ樄咳磭胼觎 现ଙ夵碢ᗭ狶玟獤牧疰犢藨傶䌘ෝ翕᪠搳揮蠴咅አߝ 斃䷱磪מ犨眤牧ಅ犥㰆ݻ䋿誢搳ᇔ牐
নݷ物Ԧ ضኞ 肬禂物狒檺դቘՈ 物૪ ଙ夵物 䵇 蛪ṛ物 FP 誢᯿物 NJ
Ԧضኞ憽ᛔ૩ఋ磪26$牧犥獮誢᯿ฎ NJ牧ॡॡ犖磪蠣螂犢ॡय़肨 现ॡ胠ጱ㺔氂牧ፓ獮૪妿苑 ଙ牧ྯ因᮷䨝螀㵕牐Ꭳ螇26$ฎℂ碝股 Ꭳ牧ᛔ૩蛪磪ṛᤅ瓟牧犢磧ଉֵአጱ$33᮷ฎ膏蝿瞁ፘ橕ጱ$33牧㪔䷱磪 ֵአ螂犨֜縌፦牏؋皐$33牐櫒簁犢䷱ྋୗጱ狶䲒介牧֕犢犖犋矎ᴻ狶䲒介 牧犥犢ጱ䌕禂ԧ薹ፓ獮෭ጱᐺՈ狒檺䌘ෝ&3$3䷱磪犨֜愆ۗ牐
IN-DEPTH INTERVIEW
ፓ秂碢ᗭ我藳膏獤ຉ
䩚 Ղ 我 藳؊ྊֵ አ ᘏ
ኧෝ霖ضኞጱ珠珠裾๗碟聅㾴牧ࣁ ଙ獮犢ℂ犢珠珠ᮎ 蕌ԧ薹&3$3现26$牐ֵአԧم㮆์盅؊ྊֵአ牧ܻࢩԆᥝ ฎྯ㮆์ᥝ݄蕦戡Ӟ稞牧Ӭྯॠ竃။ᶎᗛ盄讔簡牧䌘犢ᘒ 虻懱犋䄪蝚ก牧犢篷ဩ旰獨蠴ኞ藲碉ਠ秚瑊ጱ虋玕现蛪誢硬 珿ጱ制丆牐ࣁӾྊֵአ&3$3盅牧犢݄狶ԧಋ蔩牧蠴ኞޞᎣ 犢ಋ蔩㪔覍ྯ㮆Ո᮷磪硳牧犢獮盅者و狶ԧӣ稞ಋ蔩牐 5HVPHG䌘犢ᘒक़ࣳॡ蠴咅牧ইຎ磪秚䨝䨝ֵአ&3$3牧 ፓ獮傶ྊ犢藨傶樄ڏጱ硳ຎ犋ฎᮎ讕ቘమ牧犢磭๚㬵$33 ฎ胼虏犢ྯॠ眤ݑ㪔፡ک硳ຎ牧虏犢啻薹ྯॠጱ縌፦制丆牐
নݷ物霖 ضኞ 肬禂物蕣֢Ո 物૪ ଙ夵物 䵇 蛪ṛ物 FP 誢᯿物 NJ ֵአ碻樌物ֵአم㮆์
IN-DEPTH INTERVIEW
ፓ秂碢ᗭ我藳膏獤ຉ
Ӿ㾴 玖 Ղ ֵ አ ᘏ 我 藳
我 藳 奾 ຎ 搡 獤 ຉ
෭ ֵ አᘏ 我 藳
ᑄአ珅瑊牧ࢩ種ྯ㮆์᮷襑ᥝࢧ戡 ֵአᘏࢩ傶ૡ֢盜繓牧䌘ෝྯ㮆์᮷ᥝࢧ戡 Ӟ稞眤کፘ吚犋ො牧磭胼䄪蝚螂$33薹 究蝡㮆㺔氂牐 耬ԓ蔫硽虻懱ጱ㯽螏ᓕ螇 Ԇᥝ᮷ฎࢩ傶蛪誢犋螕݄֢䲒礚咳匍ఋ 磪26$牧෭ଉኞၚӾ耬ԓ䌘ෝ縌፦珅 㺔氂 26$ ጱԧ薹牐
縌፦制丆虻懱玲犋ฃ ኧෝፓ獮ֵአᘏమᥝԧ薹㮆Ո縌፦虻懱ጱො ဩ܈獤讔簡牧ࢩ種ֵአᘏ緡磭胼䄪磪ๅ墋 ฃጱොୗ糷虻懱ҁֺই縌፦ᓕቘ$33҂牐
ࢩ䛑穥狡膏絑ह牧襑ᥝ咳疻秇奲玕叨ߝ ኧෝ玖Ղ绚䷔瑥᯿牧樌矑܋ԧ绚穥竃亣 膏ے倀ጱ秇奲玕蟴կ襑穩牐
ᶎᗛ笙穥牏ᢐᓕ瓟蝁缛㺔氂 ኧෝᶎᗛ笙穥牏ᢐᓕ瓟蝁缛㺔氂疩膌ֵአᘏ 眤ک犋螕牧ֵአᘏ๗磭๚㬵ጱ碝叨ߝ胼䄪磪 ಅ硬珿牐
ᶎᗛ牏ᢐᓕ犋ᛥ螕牧褔犵ֵአ氎 ኧෝᶎᗛ瓟蝁牏ᢐᓕॡᏝ缛㺔氂疩膌ֵአ ᘏ眤ک犋ᛥ螕牧蝱ᘒ褔犵ֵአ氎牧ֵአ ᘏ๗磭胼䄪硬珿牐
搡 我 藳 獉 ੜ 奾 蝚螂搡我藳ጱ獉牧౯㮉胼䄪ℂӾԧ薹碝叨ߝ 膏縌፦ᓕቘ$33樄咳ጱֵአᘏ襑穩牧ࣁ叨ߝ樄咳 ጱ蟂犩౯㮉䛑吚ๅဳے᯿秇奲玕ᶎᗛ牏ᢐᓕጱ 戔懯牪ݚӞොᶎ牧ࣁ$33ጱ蟂犩㳷ݢ犥ے獈蔫硽 虻懱牧犥现縌፦制眲虻懱ጱ㯽螏牐
REQUIREMENTS DEFINITION
ֵአᘏ襑穩ਧ嬝
3
Demands of Users ֵአᘏ襑穩ਧ嬝
ፓ秂碢ᗭਧ嬝
ֵአᘏ眐ह硲Ԫ
ֵአᘏ襑穩ਧ嬝
REQUIREMENTS DEFINITION
ፓ 秂 碢 ᗭ ਧ 嬝
ֵአᘏ襑穩ਧ嬝
ኞቘࢩᔰ
&3$ 3 ֵ አ 聜 䙼
螂ଶ胅胠ҁ%0,җ ҂ ࣁݑ我ᘏԏӾ牧ग़碍᮷磪螂᯿牏胅胠ጱ㺔 氂牐ࢩ種牧挨䋿胅胠ጱ嘦磪ݢ胼ṛఋ磪 26$ጱ秚ሲ牐 ṛᤅ瓟牏羗ੳየ缛眸የ ݑ我ᘏԏӾ螂碍緡ఋ磪ṛᤅ瓟羗ੳየ 缛眸የ牧涢挨ԧ眸የݢ胼蝨౮26$ 㬫咳ዩ牐
᯿ଶ狅蚅&3$3牧ྯॠ᮷襑ᥝֵአ 襑ᥝ褰蛪硡癲&3$3ԏ襑穩ᘏ ࢩ䛑瑿玟絑ह犋ݶᘒ藲碉秇奲襑穩 妿ଉᛔᤈ矾疨26$ፘ橕蔫硽虻懱 ᯿憙ᛔ蛪ጱ縌፦制丆虻懱
裾๗磪縌憽ጱ匍虡 縌憽匍虡傶26$磧傶氥茐ጱዩ制ԏ Ӟ牧ٌӾ斃傶ܧ檺ጱ疰ฎ縌፦珅Ӿྊዩ 制牧ᘒ珅Ӿྊጱ瑥᯿纷ଶ犖ݢ胼段ک ؋皐羊ᐟ制眲牐
REQUIREMENTS DEFINITION
ֵ አ ᘏ 眐 ह 硲 Ԫ Ӟ
ֵአᘏ襑穩ਧ嬝
च虻碘 硲Ԫ眐ह নݷ物5D\PRQG 0XUSK\ 獨物ካ ଙ请物 ᤅࣳ物% ֘ಅ物3DOR $OWR &DOLIRUQLD 䌕禂物1HVW纷ୗૡ纷䒍 岉蚕物笤向牧獍՚ ֘絑ह物加䬸֘疌 Ի蝢ૡٍ物7R\RWD 3ULXV 9 ኞၚ聜䙼物๖ԜภԲӤ紑碢 ջ樋聜䙼物籆眢純搴牧෭ੜ蟳 觶觬聜䙼物蝧觬膏෭ୗ籞ᙂ
5D\PRQGࣁૡ֢Ӥ蔭匍绐ਧ牧㪔ࣁӤ羷ஞӾୌ缏臑অ玢虡ᘒ䦘܋傶Ԇᓕ牧 ૡ֢揣犨现ૡ碻蝛侅ीے牧蛪ஞ瓟ێᔴ坌疩膌縌፦ߝ搡ྯ丆眜ӥ牐褰茐ߝ搡 犋֯ጱ縌፦ᘒ樄ত段ૡ֢Ӥጱ蔭匍牐磪ॠ膏ਮ䜛夹ԧ䨝捍碻樌牧ࣁ樄敋ጱ ᪠Ӿ㶴犋ై縌茐ԧ牧疩膌犢ፗ矑ඊ䢗獮ො旎敋牧犖ࢩ種梊螂ԧ᯿ᥝጱ䨝捍牧 螭襑ඪ՞䌘ො现ᛔ૩ጱ䠔०牧፥ฎ犋㱘०牐䌘種眐୵窼眤ࢯ硑ጱ5D\ PRQG牧傶ԧ硬珿眐丆犢樄তک翕᪠Ӥ礚扇虻懱牧胼䒻ۗ犢Ӟज़অ፦ጱ犨֜ 橕棎牧犢᮷ӥਧ究ஞጱӞӞ琲手牧穉ই樄ত眸᪒牏ک်穰်牏ݰ犚狳ො牏 揮犚詂穢蔖籱缛缛牧奾ຎ㶴犋哴ቘమ牐磪ॠ犢ࣁ抷䃧Ӥ咳匍26$ፘ橕ጱ虻 懱牧㪔咳匍ᒍಅ硼蝄ጱঅ咳碢ᗭ膏ᛔ૩制丆ፘ犲牧疨穩蠴ኞ㶧ۗ牐蠴ኞ 戡䥁ڊ犢ఋ磪26$牧㪔ୌ捍犢ֵአ&3$3牐
REQUIREMENTS DEFINITION
ֵ አ ᘏ 眐 ह 硲 Ԫ Ӟ
ֵአᘏ襑穩ਧ嬝
硲Ԫ眐ह
5D\PRQGℂ㬵䷱咳憽ᛔ蛪磪蝡䰬ጱ制丆牧傶ԧమๅ啻薹ᛔ૩现የ丆牧犢褰碻ࣁFSDS FRP礚扇ፘ橕虻碘 现秚瑊牧盅㬵Ꭳ$SH[ &3$3ᴻԧ叨ߝ蛪ۑ硳क़牧ๅ揳ஞጱ樄咳縌፦ᓕቘ现㵕ጱ$SS牧蝡ۑ胼磪硳 笕᪃䌘ᛔ૩縌፦制丆ጱԧ薹牐樄তֵአ盅牧犢ࣁૡ֢Ӥጱ蔭匍蝛侅ࢧ盋犥ஃጱ觓牧誢᯿犖蝛侅ӥ褔牧 㪔Ӭ犢ྯॠ蚏ଥࣁڬ粤祉။碻牧䨝蝚螂$SS薪疗ฌॠጱ縌፦制丆牧舙䌘&3$3叨ኞ綡㺔碻牧犢㯽蝑懱௳ 妔ਮ๐扇㺔虻懱牧ྯ吚$SH[ਮ๐䌕禂ࢧ薟盅牧ๅ䌘ᛔ૩ጱኞቘ制丆眤کਞஞ牐獋ଙ盅吚$SH[咳疻ڊ縌 ፦ᓕቘ$SS膏绝ಀ蕕ᗝۑ胼奾ݳ牧绝ಀ蕕ᗝ胼夵袅蛪ቘ虻懱ইᤅ࿔策ଶ牏ஞሲ缛缛牧疥虻懱珊匍ෝ$SS Ӿ牧5D\PRQGݢ犥蝱Ӟྍ啻薹ᛔ蛪制丆牐ᘒ吚蝡犚虻碘ࢧ㯽ෝմ禂者蟂碻牧ๅ胼磪硳ጱ㶧ۗ5D\PRQG 蝱ᤈ叨ߝ㮆Ո玕藲碉牧ֵ犢憽ᤩᆙ觎篷盏犋膌牐
REQUIREMENTS DEFINITION
ֵአᘏ襑穩ਧ嬝
$33戔懯ොݻ ౯㮉傶叨ߝ樄咳ፘ䌘䛑ጱ؋皐縌፦ᓕቘ敟誢 &3$3 $SS牧虏ֵ አᘏ胼䄪啻薹ᛔ蛪؋皐虻懱牧犥现ֵአ叨ߝ盅ጱ硬珿眐丆牐
ֵ አ ᘏ 眐 ह 硲 Ԫ Ӟ
ਙݢ犥珊匍ֵአᘏ蛪ጱ縌፦虻懱ෝ$33牧虏ֵአᘏ胼䄪ྯ෭ഩ ൎᛔ૩ጱ縌፦制丆牐ᘒ蝡犚虻碘ࢧ㯽ෝ襇ᒒ盅牧ๅ胼磪硳ጱ㶧ۗ ֵአᘏ蝱ᤈ叨ߝ㮆Ո玕藲碉牧׀ๅےਠ珿ጱֵአ誢涢膏๐率牐
ٍ 誢 樄 咳 ොݻ
珶禂 秇 ୗ
ࢩݱଙ请䍅窞揲ᘏֵአ聜牧౯㮉森ਧ 26$ఋᘏ傶覇䄉ଙ碢ᗭጱ翕᪠Ӯդ牐 犢㮉蝚螂ᆧ盿ጱොୗ礚扇橕ෝ26$膏 &3$3虻懱牐ಅ犥౯㮉ጱ珶禂秇ୗ䛑ᒧݳ 犢㮉ጱኞၚොୗ牧ֺই蝚螂襎憙牏翕᪠ଘ ݣ牏$33缛ᓕ螇㯽螏虻懱牐
ᒫӞ褩ྦྷ &3$3叨ߝ獉ीے蝢懱زկ牧蝫奾ฬ眻ࣳ蕕ᗝ牐 蝫奾&3$3ֵአጱ$SS敟誢樄咳牧ֵ׀አᘏๅ֯ጱ虻 懱现㵕๐率牐 ୌ缏碍硁獤ຉ虻碘䓚牧虻懱ݢ犥׀櫕ොֵአ牐 ୌ缏襇ᒒ虻碘䓚牧๚㬵咳疻ݢ蝫矑ک蠴ᴺ狶虻碘碉ݳ牐 ᒫԫ褩ྦྷ 樄咳&3$3叨ߝ膏绝ಀ蕕ᗝ蝫奾ದ蔩牧ๅ羊伛ጱ啻薹ֵ አᘏ蛪誢制丆牧㪔ڥአ種ದ蔩樄咳笴ࣁਮ䜛牐
REQUIREMENTS DEFINITION
ֵ አ ᘏ 眐 ह 硲 Ԫ ԫ
ֵአᘏ襑穩ਧ嬝
च 虻 碘
নݷ物எظ 獨物ካ ଙ请物 ᤅࣳ物$ ֘ಅ物ݣ玖૱ 䌕禂物侨窊奓而蒂妿ቘ 岉蚕物膏๏ੜ蟳肞訇 ֘絑ह物࿆ኞᐒ玟 莩聲獍ੇ Ի蝢ૡٍ物/H[XV /6 /K ኞၚ聜䙼物๖ԜภԲ ջ樋聜䙼物娞聜扅ช೦ 觶觬聜䙼物य़湂य़ᙂ牏ྺ篷℄ګ
硲Ԫ眐ह
ࢩ茐ૡ֢襑ᥝஎظ妿ଉ砇汜秚ڊ癩牧簁ᘒ犢咳匍犋Ꭳℂ֜碻蚏牧妿ଉᤩ蟠 ଷጱ犔ਮಭ犥玬䘣ጱ縄ط牧犢犥傶ฎᛔ૩螂胠段犢Ո牐ፗᛗ礓稞膏ݚӞ ֖অݶᤈ牧ᤩ๏瞲ڊᛔ૩ἴ肨硑Ո牧ᘒ๏犖ୌ捍犢݄፡蠴ኞ牐எظ 樄তဳکᛔ૩縌፦ጱ㺔氂牧㪔岉蚏፡蠴ኞጱ盢毣牐ࣁ妿螂蠴ኞ戡䥁盅牧 ڣਧ傶᯿ଶ珅Ӿྊዩ牧蠴ኞୌ捍ֵአӞݣ磧籆衴ጱ珅瑊牧֕எظኧෝ ૡ֢搡ଉڊ㾴牧篷ဩ褰蛪硡癲ই種ᒨ᯿ጱ秚ࣳ牐盅㬵犢Ӥ翕咳匍$SH[വ ڊ秇奲玕珅瑊牧׀चጱ珅瑊秚膏ݱ圵蟴կ牧ࣁ疑ֵአ碻牧舙ଥ螲 篷䲰ৼݢ犥疥秚瑊䟑ࣁ℃Ӥ牪Ԧ籬碻ݢ犥蟴Ӥے倀瑊牧٧ॠֵአے籆瑊犖虏 縌፦ๅਞ绐牐吚犢ڊ㾴碻ݝ襑硡癲秚蟴Ӥ襎穰牧斕ૣ݈ො牐ኧෝ犢ฎḒ 稞搳揮牧$SH[氃क़妔Ԩ猻ణ牧ଙ獉ݢᛔᤈ螡䢔ᴻԧ秚犥क़ጱӞᛗ獋㮆 蟴կع揲牧蝡䌘ෝ犋ԧ薹珅瑊蟴կጱஎظ磪ԧ琲手ጱ秚䨝牐
REQUIREMENTS DEFINITION
ֵአᘏ襑穩ਧ嬝
叨ߝ戔懯ොݻ
ֵ አ ᘏ 眐 ह 硲 Ԫ Ӟ
碝叨ߝ疥犥秇奲玕ጱොୗ蝱ᤈ牧Ԇ秚胼䄪ࢩ䛑૱䁰ݱ圵襑穩牧砇 蟴犋ۑݶ胼ጱ蟴կ牧Խݢ犥朼䌘犋ݶ瑿玟牏絑ह蝨౮ጱ穥狡制丆 癩吖牏狅ᆙྯ㮆Ո犋ݶጱኞၚ聜䙼牏蛪誢制丆现揘率制丆缛牧 螡螕ݳጱ秚ࣳ犥现砇蟴ጱ蟴կ牐ፓ獮礬硁ֵአᘏ襑穩牧毆懯๚㬵 疥樄咳绚穥竃亣牏ے倀牏ے籆牧犥现℃ᶎ睳䟑缛秇奲蟴կ牐
ٍ誢 樄 咳 ො ݻ 蟴կ奲ݳ 䋿誢蟴կ物獤傶Ӟ膢蟴կ膏粬ྛ蟴կ牧 襑膏吖禂奾ݳ牐 Ӟ膢蟴կ物ᢐᓕᶎᗛඪ砤礍牏珅瑊睳䟑 礍牏ے倀瑊牏ے籆瑊牏襎穰牐 粬ྛ蟴կ 绚穥竃亣秚牏绚穥ߝ搡㯏介VHQVRU牐 蒅硈蟴կ物奾ݳಋ秚$33牧ݢ蝱ᤈ夵袅 膏獤ຉۑ胼牐
珶 禂 秇ୗ
ࢩ秇奲玕戔懯橕狌牧硲Ԇ秚蛪ፘ䌘牧秇奲蟴կ㳷 狅ֵአᘏ襑穩׀ᛔኧ螡䢔砇蟴搳揮牧種秇ୗ傶篷ဩӞ 稞揗砾獊ॺ戔猋ጱ觎ਮ׀ๅڥጱ狶ဩ牐Ḓ稞搳揮犖 䨝妔Ԩ猻ణ牧ଙ獉عݢ揲ᛔኧ砇蟴Ӟᛗԫ㮆秇奲牐觎 ਮ緡ݢ犥ع揲ӥ斉ಋ秚$33牧蝚螂$33ԧ薹26$ፘ橕蔫 硽虻懱牧㪔薪疗ᛔ૩ྯॠጱ縌፦蛪誢制丆牐
VA L U E P R O P O S I T I O N
珶禂秇ୗ膏㰷꧊Ԇ皰
4
Va l u e P r o p o s i t i o n 㰷꧊Ԇ皰膏珶禂秇ୗ
獺碝ֵአᘏ碟纷瑽
珶禂秇ୗ憒㴟
獺碝㰷꧊Ԇ皰
VA L U E P R O P O S I T I O N
伛猋縌憽 獺 碝 ֵ አ ᘏ 碟 纷 瑽
珶禂秇ୗ膏㰷꧊Ԇ皰
蟴ಀᶎᗛ
藲碉ᶎᗛ
樄珸珅瑊
縌憽獮疥珅瑊 蟴կਞ蕕ਠ౮牧 ݢܨ蟴ಀᶎᗛ牐
墋玕ጱᶎᗛ藲碉 ොୗ牧䒻ֵۗአ ᘏ胼䄪墋ฃ砺֢牐
ݢፗ矑砺矒Ԇ秚 Ӥጱ樄橕牧犖ݢ 蝚螂$33蝫㵕Ԇ 秚樄橕牐
蝱獈縌፦ 硩羳秇奲
玲ӥᶎᗛ
橕樂珅瑊
墋玕硩羳窕纷牧 㶧ֵۗአᘏ胼䄪 墋ฃ牏盠蝧硩羳 珅瑊膏蟴կ牐
ᶎᗛ戔懯䛑አ 盠瞥奾䯤牧䒻ۗ ֵአᘏࣁ瞥玣蟴 կ碻ๅڥے牐
縌蠣盅ֵአᘏض 橕樂珅瑊牧ٚ 疥ᶎᗛ玲ӥ牐
๐率㰷꧊ $33蝢Ꭳ
礚፡縌፦虻懱
蚏ଥᛔ㵕᪡ڊ$33 蝢Ꭳ牧虏ֵአᘏ胼 䄪ܨ碻糷ᛔ蛪縌 ፦虻懱牐
樄縌፦ᓕቘ$33牧 ݢܨ托奞礚፡㮆Ո 縌፦ፘ橕虻懱牐
糷ୌ捍 ྯ෭᮷䨝狅ᆙአ䜛 ጱ縌፦制丆牧妔Ԩ 螕吚ጱ縌፦ୌ捍牐
VA L U E P R O P O S I T I O N
珶禂秇ୗ膏㰷꧊Ԇ皰
獺碝珶禂秇ୗ
KP 橕棎֢ݳफ़֎
KA 橕棎ၚ㵕
VP 㰷꧊Ԇ皰
CR 觎ਮ橕狌
CS ፓ秂ਮᗭ
դቘ珶 妿衴珶
$33ᓕቘ വ皞
׀ᛔ౯縌፦ᓕቘ
$33׀ਠ珿๐率
&3$3䙼አᘏ
翕᪠衴ࠓଘݣ
26$蔫硽ਯ疩
ጱ$33๐率牧܋碉
വ皞)$67疑䲒介
蠴咅ᛔ揲૱䁰
ҁݣ傀 聅㾴 Ӿ㾴҂
ਮ䜛'DWD硩褸
誢๐率㰷꧊
叨ߝ秇奲玕
翕搳碢ᗭ
戡ಅҁവ皞)$67҂
硌ी蟴ݳ蠴咅戡ಅ
叨ߝ秇奲玕׀ๅ
襇ᒒ蠴咅ଘݣ
26$笴ࣁ碢ᗭ &3$3ڡ稞ֵአᘏ
ग़زጱֵአ誢涢
$33樄咳珶
縌፦ፘ橕蔫硽
KR 橕棎虻რ ߝ粞Ꭳݷଶ 虻懱獤ຉ羬翄
虻懱牧܋Ո㮉ጱ縌 ፦؋皐藨Ꭳ 㶧ۗఋᘏ胼䄪ک ๅ猻搡ጱလ咅๐率
CH 蝢᪠ 蠴咅斔ٍ瑊妿衴珶 襎ৼ珶率 翕᪠ଘݣ 戡ಅ 蠴䒍
䌕ڥದ蔩 妿衴珶֢ݳ橕狌
CS ౮奾䯤
RS 硩ፅ窕
叨ߝ樄咳牏$33戔懯樄咳牏翕᪠ଘݣ盅ݣ姘虁牏ᄍᓒဩ樄咳牏
叨ߝ衴ࠓ牏)$67䲒介牏蟴կ膏聻衴ࠓ牏秇奲虵ࠓ牏$33
Ոێ౮牏甿誢ਯ㯽牏皜珶֢ݳ牏䌕ڥኩ藶牏蕣蝨ኞ叨牏ᇔ窕
܋羷粚牏አ䜛虻懱
VA L U E P R O P O S I T I O N
珶禂秇ୗ膏㰷꧊Ԇ皰
獺 碝 㰷 ꧊Ԇ皰
糷ፅ砻
叨ߝ膏๐率 $33碉ݳ๐率 ׀䌕禂ጱ蔫硽虻懱 )$67䲒介窕纷蝍擽 叨ߝฃአ戔懯 秇奲玕戔懯
ዳ讨薹ො
㷢膏ᐒ䨝揣犨 ਠ珿ጱ縌፦ᓕቘ๐率 ֵአᘏ糫玎ࢧ訰 ߝ܋粞୵虡 አ䜛虻碘䓚 വ皞蔫硽虻懱
܋縌፦ߝ搡 叨ߝ牏ᶎᗛᛥ螕ଶ ܋叨ߝ硡癲 ፗ憽ጱ砺֢ොୗ ԧ薹ᛔ蛪縌፦虻懱
糷ፅ
ዳ讨 疩ਮ䜛薹究㺔氂 䒻ۗአ䜛ԧ薹ᛔ蛪制丆 䒻ۗीے26$藨Ꭳ ܋叨ߝֵአᛥ螕ଶ ׀ग़زጱ秇奲螡䢔 聻Ⴒ搳ๅڥے
犨率 ܋26$藨Ꭳ 藲碉ኞၚ֢௳ ܋蛪ஞ؋皐 ᛔ౯縌፦ᓕቘ 叨ߝמ犨ଶ ਞ矎䲒介ࢯ櫞 䌘26$藨Ꭳ犋᪃ ᶎᗛ螡䢔牏犋ᛥ螕 裾ԋֵአጱஞቘ瓟ێ ֵአ蠴咅叨ߝ磪蚣櫝眤
DESIGN DEVELOPMENT
戔懯咳疻膏ᤈ衴ᒽኼ
5
Design and Marketing 戔懯咳疻膏ᤈ衴ᒽኼ
叨ߝ戔懯禊盢咳疻
$33 8, 8;戔懯
碉誢ᤈ衴ᒽኼ㬙ੴ
DESIGN DEVELOPMENT
戔懯咳疻膏ᤈ衴ᒽኼ
叨ߝ 戔 懯 襑 穩
叨 ߝ 戔 懯 襑 穩 ਧ 嬝
ࢩ䛑瑿玟硡癲襑穩牧咳疻秇奲玕ጱ蟴կ牐 Ԇᥝ秇奲蟴կ磪襎穰牏ے倀ے籆瑊牏绚穥螂筪 瑊牏ے籆ᢐᓕ牐 ᘍᰁ硡癲ො牧叨ߝጱक़薪牏疳ੑ᯿ᰁ 牪犥现क़蔽ጱ硩羳᮷ᥝ羳獈戔懯襑穩ԏӾ牐 ᶎᗛᛥ螕ଶ硬臑傶蝡稞碝戔懯咳疻ጱ᯿讨ԏ Ӟ牐ࢩ種牧౯㮉疥朼䌘ᶎᗛጱฃአ๐揳ଶ 蝱ᤈԧ薹膏硬臑牐
秇奲 戔 懯 襑 穩 襎穰 裾螈 ੜ碻媲膠ێ牧胼ࢩ䛑क़ֵڊአ
DESIGN DEFINITION
+(3$螂筪༆ 胼嘦狒珅ጱ绚穥ฎ磧অጱߝ搡 ے倀ے籆瑊 ׀ᛥ螕牏伩倀绚穥硬珿絑ह ے籆ᢐᓕ ے籆倀侨ጱ穥誢牧疥ᛥ螕ጱ绚穥ک׀ᶎᗛ
DESIGN DEVELOPMENT
叨 ߝ 戔 懯 禊 盢 咳 疻
戔懯咳疻膏ᤈ衴ᒽኼ
DESIGN DEVELOPMENT
叨 ߝ 戔 懯 禊 盢 咳 疻
戔懯咳疻膏ᤈ衴ᒽኼ
DESIGN DEVELOPMENT
叨 ߝ 戔 懯 禊 盢 咳 疻
戔懯咳疻膏ᤈ衴ᒽኼ
DESIGN DEVELOPMENT
叨 ߝ 戔 懯 禊 盢 咳 疻
戔懯咳疻膏ᤈ衴ᒽኼ
DESIGN DEVELOPMENT
叨 ߝ 疳 ੑ 膏 秚 䯤 ֖ ᗝ ਧ 嬝
戔懯咳疻膏ᤈ衴ᒽኼ
DESIGN DEVELOPMENT
叨 ߝ क़ 薪 戔 懯 襎 媑 瑽 ᶎ
戔懯咳疻膏ᤈ衴ᒽኼ
DESIGN DEVELOPMENT
叨 ߝ 奞 ℄ 戔 懯 襎 媑 瑽 ᶎ
戔懯咳疻膏ᤈ衴ᒽኼ
DESIGN DEVELOPMENT
戔懯咳疻膏ᤈ衴ᒽኼ
$33戔懯ፓ秂
$ 3 3 戔 懯 襑 穩 ਧ 嬝
㮆Ո玕؋皐縌፦ᓕቘ羬翄牧夵袅֦縌፦ጱ
$ 3 3 戔 懯 襑穩
ྯӞڰ牧虏眅ԧ薹ֵአ&3$3ಅ癲㬵ጱ虋 玕牐吚眅樄ಋ秚斕斕Ӟ笅牧疰胼托奞薪 ፡縌፦ጱ制丆牪ฬ眻ጱ39$羬翄牧礬硁ֵ አᘏጱ縌፦制丆牧ᛔ㵕藲碉ک螕ֵݳአᘏ ጱ觓瓟觓蝧牧ࣁ蟴ಀӤ׀妔眅磧ᛥ螕 ጱֵአ誢涢牐
UI / UX DEFINITION
縌፦蠣 礬硁㮆Ոጱ獈縌碻樌裾Ꭸ牧妔Ԩ縌፦ୌ捍牧䒻 ֵۗአᘏ螈౮ྯ෭ጱ縌፦碻碍牐 縌፦ᓕቘ虻懱 蝚螂$33珊匍縌፦碻蛪誢ݱොᶎጱ碍硁牧ֺই ᤅ࿔策ଶ牏丽穥稞碍牏珅Ӿྊ稞碍牏ᘉ蛪稞 碍缛牐 叨ߝ搳揮虻懱 疥珅瑊叨ߝ牏蟴կ羳獈$33ጱ๐率Ӿ牧䒻ۗ ֵአᘏ褰碻ԧ薹碝叨ߝጱ虻懱牐 糫玎秚ګ 礬硁ֵአᘏֵአ$33ጱ稞碍碻樌妔Ԩ螕吚糫 玎牧蝚螂㵕ጱ糫玎ොୗीےአ䜛讞茐ଶ牐 ਮ๐羬翄 硩褸ֵአᘏ憎犥现盅ᒒ碍硁翄懯牧碉ݳ౮叨 ߝ硬臑ොݻ牧㪔ܨ碻ࢧ薟ֵአᘏ㺔氂憎牐
DESIGN DEVELOPMENT
$ 3 3 8 ; ) / 2 :
戔懯咳疻膏ᤈ衴ᒽኼ
UX FLOW
DESIGN DEVELOPMENT
戔懯咳疻膏ᤈ衴ᒽኼ
UI DESIGN
$ 3 3 8 , Օ ᶎ 戔 懯
DESIGN DEVELOPMENT
戔懯咳疻膏ᤈ衴ᒽኼ
UI DESIGN 85
$ 3 3 8 , Օ ᶎ 戔 懯
$ 3 3Ԇ ᥝ ۑ胼
蔫硽虻懱物 ᛔ౯䲒介ጱ墋ฃ㺔ܫ 䲒介戡ಅፘ橕虻懱 䲒介㰽瑊蟴蝑蝱ଶ蝍擽 叨ߝፘ橕虻懱物 叨ߝ膏搳揮ොୗ ਮ๐膏ଉ憎㺔氂㺔ᒼ Ӟ膢戔ਧ膏珅瑊矒ګ 縌፦ᓕቘ虻懱物 㮆Ո玕縌፦ୌ捍 縌፦制丆憙憽玕虻懱 糫玎秚ګ物 ၚ㵕膏糫玎讨碍ᔴ坌 獆矦聻虻懱
戔懯咳疻膏ᤈ衴ᒽኼ
DESIGN DEVELOPMENT 碉誢ᤈ衴ᒽኼ㬙ੴ
๐率 ᒽ ኼ $33׀蔫硽现ᛔ౯縌፦ߝ搡䲒介๐率物樄咳笴ࣁ26$ఋᘏ牐 ਧ๗׀縌፦؋皐懱௳牏؋皐现叨ߝ猻ణၚ㵕物姘瞱膏ਮ䜛ጱ橕狌牐 አ䜛虻碘Ӥ㯽襇ᒒ牧蝍擽አ䜛ֵአ叨ߝ制丆物׀㮆Ո玕ጱ๐率牧㪔ܨ碻妔 Ԩ㶧ۗ牐 叨ߝ膏$33׀ฬ眻玕Ո秚㵕誢涢现秇奲玕๐率物叨ߝ斕ૣො硡癲Ӭ胼 ๅ矦襎穰牪ᘒ秇奲玕蟴կ䒻ۗ܋叨ߝጱ䋿አ牧ๅᒧֵݳአᘏጱ㮆獨襑穩牐
ᤈ衴 ᒽ ኼ 奾ݳ绝ಀ蕕ᗝ皜珶㬵വ皞縌፦ᓕቘ$33牐 $33Ӥ૱㷢膏࿆唰؋皐ၚ㵕ই᪠᪒牧吖禂֢ݳവ皞ই膏؋蛪瞆֢ݳ牐 ਧ๗׀؋皐懱௳牏叨ߝ猻ణၚ㵕牧犥现糫玎秚ۑګ胼牧姘瞱አ䜛瞱媲 ֵአ縌፦ᓕቘ$33牐
蝢᪠ ᒽ ኼ ෝ$33)׀$67戡ಅ牏旉Օ֢ݳ蠴ᴺ縌፦Ӿஞ现๚㬵ᐒ玟萳ੴ牧֢傶䋿 誢蝢᪠ԏ旉Օ讨牧蝱ᘒ獺蝨䋿誢翕᪠蝢᪠奾ݳ牐 螀አ$33㶧ۗ毆夹ጱۑ胼牧ीے䋿誢)$67戡ಅጱ䲒介Ո碍牧๗磭癲㵕ๅ ग़戡ಅے獈牧ֵᐒ玟蝢᪠ๅے傶ՈಅᎣ牧咳䠁翕᪠ଘݣ癲㬵ጱ猻玊牐
OUTLINE
R ES U ME
PROJ ECT A
P ROJE CT B
PR OJ EC T C
A BO U T ME
S LI DE
IX
LE T’ S WA LK
RESEARCH OBJECTIVE
Ꮈ绗ፓ秂
HOW TO FOSTER WA L K I N G B E H AV I O R ?
PROJECT C ֢ ݳ ֎ ݶ膏 䌘 扖 懱 ௳ 䛑 አ ෝ ԋࣖӤ紑碢ԏྍᤈᤈ傶蝱Ꮈ绗 蜱ଙ 㬵ࢩ䛑 ૡ ֢ࣳ眲ጱ 硬虋牧蝨 ౮ԋࣖӤ紑碢ጱՈݗीے牧ૡ֢碻樌犖ी裾ԧ 战 ग़ 牐 य़ ଏ 褔 犵 ԧ Ӥ 紑 碢 ጱ 蛪 誢 ၚ 㵕 ᰁ 牧 㪔 Ӭ 櫞犥 姘瞱螀 㵕 ᤈ傶牧 ܋ԧᗡఋ 眸綧የጱ觓檺牧ஞቘොᶎጱ藨Ꭳۑ胼眐姼 犖 䨝 ک ݑ段 牐 ࢩ 種 牧 Ꮈ 绗 茐 ᯿ ෝ 矐 懵 ᐒ 䨝 ඪ瞱 Ӿ֢ ݳ ֎ݶ䌘扖 懱௳牧ই ֜蝚螂䋿涢戔懯ጱ/H WŇ V ZD ON羬翄牧段ԋࣖ Ӥ 紑 碢 ጱ ྍ ᤈ ᤈ 傶 㪔 硬 虋 ٌ ᤈ 傶 㵕 秚 牐 In addi tion to i mp rove inte ract io ns a nd em ot ions a mon g pe op le , s ocia l s u pp o r t c an a l s o he l p p r om ote be h a v i o r change of pe o p le in va rio u s f ield s. W hile th e pa r t ner s hip an d cha t m e s s ag e ar e e ffec ti v e s tr ate g i e s to p r o mote physi ca l act ivit y, the y can inf lu en ce a nd ch an ge t he o r iginal be h av i or o f the tar g e t gr o u p.
RESEARCH PROCESS
1 2 3 4 5
Introduction
Ꮈ绗㵕秚膏ፓጱ
Materials and Methods
䋿涢ොဩ膏ૡٍ
Results
Ꮈ绗奾ຎ獤ຉ
Discussion
Ꮈ绗奾ຎ懵抷
Conclusion
奾抷膏๚㬵咳疻
Ꮈ绗窕纷
Ꮈ绗㵕秚膏胙ว Ꮈ绗ፓጱ Ꮈ绗塅瑻膏褖ګ
䋿涢㷢膏ᘏ 䋿涢ૡٍ膏戔猋 䋿涢戔懯膏窕纷
ྍᤈ碍虋玕撉玊 ᤈ傶藲℄膏㵕秚虋玕 䌘扖懱௳搡獤ຉ
֢ݳ֎ݶ段ྍᤈᤈ傶 獨奲ݳ膏ᤈ傶硬虋ጱ橕肥 䌘扖懱௳段ྍᤈᤈ傶
奾抷 戔懯珸纈 ๚㬵咳疻ୌ捍
INTRODUCTION
Ꮈ绗㵕秚膏ፓጱ
1
Introduction Ꮈ绗㵕秚膏ፓጱ
Ꮈ绗㵕秚膏胙ว
Ꮈ绗ፓጱ
Ꮈ绗塅瑻膏褖ګ
INTRODUCTION
Ꮈ绗㵕秚膏ፓጱ
Ӥ紑碢ԋ ࣖ 匍 丆
BEFORE WORK
Ꮈ 绗 㵕 秚 膏 胙 ว
WORKING More than 6 hrs
AFTER WORK
蜱ଙ㬵ࢩ䛑ૡ֢ࣳ眲ጱ硬虋牧蝨౮ԋࣖӤ紑碢(Sedentary Office Workers)Ոݗीے牧ૡ֢碻樌 犖ी裾ԧ战ग़牐ᴻԧӤ紑碻ԋࣖԏक़牧ࢩ茐य़唰Ի蝢螀蜍羬翄ഠ牧Ӥ紑獮ग़ֵአ樄敋牏浙秚敋缛 ̿ᤩ㵕̀ጱԻ蝢ૡٍ牪ӥ紑盅ग़ℂԪ覌眲ջ樋牧犥፡襎憙牏፡ಋ秚牏ݰ觵ग़牐ԋࣖጱኞၚࣳ眲ֵ Ӥ紑碢Ӟॠጱଘ璂ԋࣖ碻樌緡᩻螂 ੜ碻牐
Ӥ 紑碢 螀 㵕 ᴥ 繸
蛪 誢ၚ 㵕 匍丆 Ӟ蝰螀㵕稞碍ෝӞ稞
礬硁Ӥ紑碢螀㵕ᤈ傶ጱᎸ绗藲礚Ӿ咳匍牧 Ӥ紑碢ᗭଉ憎ጱ螀㵕ᴥ繸傶犥ӥࢥ讨 ䷱磪碻樌 ䷱磪螕ݳጱ䁰瑿 ䷱磪螀㵕फ़֎ 耬ԓ螀㵕㵕秚
ྯ෭ଘ璂ԋࣖ碻樌᩻螂獌ੜ碻
ଙ朼䌘ݣ傀Ӥ紑碢ጱ藲礚Ꮈ绗咳匍牧ṛ螈 ጱӤ紑碢 ྯจ๗㰍螀㵕Ӟ稞牪㪔Ӭଘ璂ྯॠԋࣖ碻樌᩻螂 ੜ碻ጱӤ紑 碢穉ֺṛ螈 牧ӬٌӾ磪 ጱՈԋࣖ碻碍ṛෝ ੜ碻牐
INTRODUCTION
Ꮈ绗㵕秚膏ፓጱ
ԋࣖ ؋ 皐 觓 檺
Ꮈ 绗 㵕 秚 膏 胙 ว
ૡ֢碻碍裾ԋࣖጱӤ紑ࣳ眲牧疩膌战ग़Ӥ紑碢ᗭ褔犵蛪誢ၚ 㵕ᰁ牧㪔Ӭ櫞犥姘瞱憒ጱ螀㵕聜䙼牐蝱ᘒ叨ኞ蛪誢ၚ㵕ᰁጱ 犋᪃牧ֵӤ紑碢ᗭፘ䌘ٌ犢Ո磪茐斃ṛጱ؋皐觓檺牧穉ইᗡ ఋ胅胠牏ஞᤅᓕ綧የ牏ᒫԫࣳ羗ੳየ牏犥现ࣖ誇ᐟ妿ዳฎӥ 胙ዳ缛牧綍ᛗݢ胼蝨౮ஞቘොᶎጱ眐姼ᵑ繸膏綧የ牐
憒螀㵕᯿ᥝ
战ग़Ꮈ绗藨傶蝚螂憒ጱ螀㵕胼䄪܋蛪誢ၚ㵕ᰁ牧ݢ犥ℂࢥ㮆ᶎݻ㬵矐懵螀㵕䌘Ӥ紑碢ጱ ፅ蒂᯿ᥝ物 ኞቘ物܋蛪誢ጱၚ㵕ᰁ牏姘瞱蛪誢؋皐牧ࣁஞቘ؋皐蝱犖磪盄य़ጱ䒻ۗ牐 㮆Ո物ℂԪ螀㵕ฎ׀Ӥ紑碢䋊聜؋皐ᓕቘ现ᛔ౯蔭匍ጱ秚䨝牧萞種ी蝱ஞቘ౮疰眤牐 疑ସ物螕吚㷢膏螀㵕胼䄪疑Ո萞茐獤Ձ妿涢牏ஂ種Ἡ玎牧ୌ缏臑অ橕狌膏㵕ጱ秚䨝牐 ᐒ䨝物㷢膏螀㵕ݢ蝱Ӥ紑碢ᗭ螕䛑ᐒ䨝ኞၚጱ胼ێ牧蝫奾Ӥ紑碢膏ᐒ䨝ᗭ誢ጱ㵕橕狌牐
INTRODUCTION
Ꮈ绗㵕秚膏ፓጱ
蝱Ӥ 紑 碢 ᗭ 螀 㵕 ᤈ 傶
ԧ薹Ӥ紑碢螀㵕ᴥ繸ԏ盅牧ࣁᎸ绗蝱ԋࣖӤ紑碢螀㵕ᤈ傶碻牧 疥蝚螂ኞቘ䍅ᶎ牏ஞቘ䍅ᶎ牧犥现ᤈ傶藉咳ጱ薫ଶ㬵矐懵牐
Ꮈ 绗 㵕 秚 膏 胙 ว
ኞቘ䍅ᶎ
心 ቘ 䍅ᶎ
ኧෝӤ紑碢ᗭጱኞၚ姴仡牧మᥝ 浻ڊ碻樌ತݳک螕ጱ䁰ಅ狶螀 㵕㪔犋ฃ牐ࢩ種牧Ἡ玎Ӥ紑碢 ྯॠℂԪ墋ฃጱྍᤈ螀㵕牧ฎी ے蛪誢ၚ㵕ᰁጱ磪硳ᒽኼ牐
ᐒ䨝ඪ瞱ᴻԧ胼䄪ी蝱Ո㮉ԏ樌ጱ 㵕眐眤牧Խ胼䄪䒻ۗ蝱Ո㮉 ࣁݱ㮆覿ऒӾጱᤈ傶硬虋牐Ꮈ绗 䛑አᐒ䨝ඪ瞱Ӿᤩ藨傶胼䄪蝱蛪 誢ၚ㵕ᰁጱᒽኼ物
ྍᤈ螀㵕ጱ粬۱珀物 ᒧݳ胼ێ 䔶ଶ螕吚 褰碻褰瑿ݢਠ౮
֢ݳ֎ݶ3DUWQHUVKLS
䌘扖懱௳ &KDW 0HVVDJH
蝚螂䋿涢ԧ薹֢ݳ֎ݶ䌘扖懱௳ ই֜段Ӥ紑碢ᗭጱྍᤈᤈ傶牐
ᤈ傶藉咳
蝚螂ፓ秂戔ਧጱොୗ牧疥㮆Ո䌘 ෝፓ秂ጱ蝍穩旉虋傶㵕秚牐䋿 涢㷢ᘍԧፓ秂戔ਧቘ抷ጱӣ圵粬 牧戔懯䋿涢ጱፓ秂ྍ碍秚ګ牐 ፓ秂ਧ嬝ก嘦 ፓ秂䜗螕吚 螕吚妔Ԩࢧ訰
INTRODUCTION
Ꮈ绗㵕秚膏ፓጱ
Ꮈ绗ፓ ጱ
Ꮈ 绗 ፓ ጱ
Ꮈ绗Ԇᥝ犥蛪誢螀㵕ᰁ犋᪃ጱԋࣖӤ紑碢֢傶Ꮈ绗ፓ秂牧䛑አᐒ䨝ඪ瞱Ӿጱݳ֎ݶ ֢ 3DUWQHUVKLS 䌘扖懱௳ &KDW 0HVVDJH ֢傶ᤈ傶ጱᒽኼՕ獈ࢩᔰ牧矐懵䋿 涢奲ԏ樌萞茐ݶو螈ྍکᤈፓ秂牏ஂ種蝱ᤈ䌘扖㵕牧ฎ玽胼䄪磪硳䒻ۗӤ紑碢ᗭ 蝱蛪誢ၚ㵕牧綍ᛗ蝱Ӟྍୌ缏裾๗ጱྍᤈ螀㵕聜䙼牐
毆 ๗ 螈 ౮ ԏ Ꮈ 绗 ፓ秂
1 2 3
Ꮈ绗戔犥֢ݳ֎ݶ䌘扖懱௳֢傶ᒽኼՕ獈ࢩᔰ牧胼䄪磪硳蝱Ӥ紑碢ྍᤈᤈ傶牏܋ 蛪誢ၚ㵕ᰁ牧㪔姘瞱裾๗ྍᤈ螀㵕ԏ瑽现㵕秚牐 䌘扖懱௳ጱۑ胼牧ֵ֎ݶ奲౮㹓胼䄪蝚螂㯽螏懱௳蝱ᤈ䌘扖牐ᘒ౯㮉๗磭胼ℂ䌘扖獉Ӿ稳 羳ڊ段Ӥ紑碢ྍᤈᤈ傶虋玕ጱ䌘扖懱௳觊獨牐 ๚㬵樄咳螀㵕ᤈ傶蝱ጱՈૡฬ眻 $, 䌘扖羬翄碻牧胼䄪㷢ᘍᎸ绗稳羳ጱ䌘扖懱௳觊獨֢ 傶㷢ᘍ瞲秂牧܋Ո㮉䌘ෝՈ秚㵕ጱᆧ盿ଶ牧㪔萞茐段ᤈ傶ጱ䌘扖獉牧螈ک螀㵕ᤈ傶 硬虋硳ፅ牐
INTRODUCTION
Ꮈ绗㵕秚膏ፓጱ
Ꮈ绗塅 瑻
Ꮈ 绗 塅 瑻 膏 褖 ګ
Ꮈ绗犥ݣ傀Ӥ紑碢ᗭ傶ԆᥝᎸ绗䌘虡牐傶ֵ䰬 ٍդ蔭牧ࣁ䋿涢獮๗玉䋿涢㷢膏ᘏ碻牧㷢膏ᘏ 襑ᥝ霘䌃㮆Ոच虻碘牧㪔蝚螂霘䌃㾴褬蛪誢ၚ㵕 ᰁ㺔 ܫ,3$4 牧塟螡ڊच礿կፘ蜱ጱ㷢膏ᘏ牐
Ꮈ绗 褖 ګ
Ꮈ绗褖ګ
Ꮈ绗㰍螡䢔ݣ傀ԋࣖࣳ眲ԏӤ紑碢ᗭ֢傶ᤈ傶硬虋ጱᎸ绗䌘虡牧㪔 ๚窩荠ٌک犢ጱ碢ᗭ牧ࢩ種ᤈ傶硬虋ᒽኼෝٌ犢碢ᗭ樌ጱ段癩吖牧 㪔覍Ꮈ绗矐懵ԏ᯿讨牐 繸ෝ碻樌现Ꮈ绗Ո㹓碍ᰁጱ褖ګ牧篷ဩӞӞ蝍擽䋿涢㷢膏ᘏጱ裾๗ ᤈ傶虋玕牐ࢩ種牧Ꮈ绗旉ᘒ蝚螂ڣ䥁ᤈ傶㵕秚觊ࣳ牏犥现ᤈ傶ᛔԆ 究ਧ纷ଶࣁᒽኼՕ獈獮盅ጱ虋玕牧毆๗๚㬵ᤈ傶ጱ蔭匍౮ຎ牐
M AT E R I A L S A N D M E T H O D S
2
䋿涢ොဩ膏ૡٍ
ᐒᗭ膏螀㵕蝱戔懯ૡ֢࣑
Materials and Methods 䋿涢ොဩ膏ૡٍ
䋿涢㷢膏ᘏ
䋿涢ૡٍ膏戔猋
䋿涢戔懯膏窕纷
M AT E R I A L S A N D M E T H O D S
䋿涢ොဩ膏ૡٍ
ᐒ ᗭ膏 螀 㵕蝱戔 懯 ૡ ֢ ࣑
傶ԧԧ薹ݣ傀Ӥ紑碢螀㵕ጱᴥ繸牧㪔矐懵ই֜䒻ۗՈ㮉螈کᤈ傶硬虋ጱፓ秂牐౯㮉膐旰 ԧ戔懯ૡ֢࣑牧蝚螂犋ݶ胙วጱ౮㹓ஂ種獤Ձᛔ蛪ጱ螀㵕聜䙼牏้妿ᶎ屷ጱᴥ繸牧䒻ۗ ౯㮉咳憽戔懯၏憎牧֢傶䋿涢戔懯ጱ㷢ᘍ牐 ૡ֢࣑㷢膏ᘏ物ӣ֖戔懯䒍牏ӣ֖ᑀದ䌕疑牏ӣ֖憒螀㵕ᘏ牧犥现֖م篷憒螀㵕 ᘏ牐疥蝡犚㷢膏ᘏ褰秚獤౮ӣ奲牧ྯ奲䨝磪Ӟ֖戔懯䒍牏Ӟ֖ᑀದ䌕疑牏獋֖篷憒螀 㵕ᘏӞ֖磪憒螀㵕ᘏ牐 斔ۗ戔懯ොဩ物ஞฬ瑽ဩ牏':,戔懯瑽ܜ牏觎ਮ碟纷瑿瑽牐
WORKSHOP
M AT E R I A L S A N D M E T H O D S
䋿涢ොဩ膏ૡٍ
咳మ螂纷Ӿ牧౯㮉癲茐ӣ奲㷢膏ᘏԧ薹戔懯ොဩ牧۱珀ஞฬ瑽觎ਮ碟纷瑿瑽ጱ媑 蕣牧ፓጱฎ䒻ۗ㷢膏ᘏᆧ盿戔懯ොဩጱ砺֢牐ࣁ娞聜奾ԏ盅牧ݱ奲ܨ朼䌘ૡ֢࣑ Ԇ氂̿犥ᐒᗭଘݣ蝱螀㵕ᤈ傶̀牧樄ত蝱ᤈ咳మ牏硩碓戔懯禊盢ጱ叨ڊ牐
M AT E R I A L S A N D M E T H O D S
䋿涢ොဩ膏ૡٍ
戔懯禊盢叨ڊ犋㭐褖ෝ叨ߝ牏๐率窕纷牏秚ګ碝ጱ 㵕ොୗ牐౯㮉磭ݢ犥糷ग़زӬ磪蚕ጱ戔懯薹ဩ牧㪔 ℂӾ咳യፓ秂碢ᗭࣁԒጱᥝᔰ犥现螀㵕㵕秚牧֢傶౯㮉 䁆ᤈӥӞ褩ྦྷ䋿涢戔懯ጱ㷢ᘍ牐
M AT E R I A L S A N D M E T H O D S
䋿涢ොဩ膏ૡٍ
WORKSHOP ᐒ ᗭ䌘 螀 㵕蝱ጱ ݢ胼 段 膏 䛑 አ
ࣁૡ֢࣑Ӿ牧౯㮉咳匍̿膏犢Ո㵕̀嘦䋿胼౮傶螀㵕ጱ㵕秚牐ࣁݱ奲ጱ妿涢獤Ձ咳మ螂纷Ӿ牧 ౯㮉薪疗ک磪ݢ֎ݶ犥ीے螀㵕ጱ㵕秚㪔ๅฃ姘瞱螀㵕牧綍ᛗ磪Ո݄螀㵕ฎ傶ԧ奾Ի碝ጱ๏牐 ࢩ種牧䋿涢疥犥֢ݳ֎ݶ狶傶䋿涢Օ獈牧蝚螂֢ݳ螈౮螀㵕ፓ秂牧螂纷Ӿݢ犥ஂ種Ի窕牏藳扖牐 矑茐౯㮉穉䌘ݱ奲ጱ֢ݳ౮ຎ牧㪔獤ຉݱ奲౮㹓ጱ䌘扖獉牧犥ԧ薹֢ݳጱ橕狌䌘扖懱௳ই֜䒻 ۗ蝱ᤈ傶ጱ硬虋姘瞱牐
M AT E R I A L S A N D M E T H O D S
䋿涢ොဩ膏ૡٍ
䋿涢㷢膏ᘏ塟螡礿կ
ଙ请Օෝ 䵇ᛗ 䵇ԏ樌牐 ଘ璂ྯ෭ૡ֢ԋࣖ碻樌᩻螂 ੜ碻牐
䋿 涢 㷢 膏 ᘏ
ଘଉ磪ֵአฬ眻ᤈ㵕蕕ᗝ㯽螏懱௳ጱ聜䙼牐 螀㵕毱ሲෝྯ蝰 稞ԏ碢ᗭ牐 霘䌃㾴褬蛪誢ၚ㵕ᰁ㺔 ܫ,3$4 牧ᰁ介奾ຎ狳ݻ蛪誢ၚ㵕ᰁӾ犵碢ᗭ牐
䋿涢㷢 膏 ᘏ Ո 碍
䋿 涢㷢 膏 ᘏ獤 奲 ֖㷢膏ᘏ
㻌Ո奲 Ո
磧奰牧౯㮉ℂ ֖䁭ݷᘏӾ牧玉 ԧ ֖ᒧݳ䋿涢礿կ牏ݶ搡斃ṛӬ ஂ種緡犋藨蘷ԏ㷢膏ᘏӞݶ㷢膏䋿涢 牐
ካካ奲 Ո
ካ穇奲 Ո
穇穇奲 Ո
֖㷢膏ᘏ蝚螂翄懯褰秚獢碍獤蟴ෝ֎ݶ奲㻌Ո奲牧ٌӾ ֖ᤩ獤蟴ᛗ㻌Ո奲 6LQJOH 牧ݚक़ ֖ᤩ獤蟴ᛗ֎ݶ奲牧 狅ᆙ獨奲ݳ獤獨傶 䌘ካካ奲 00 牏 䌘ካ穇奲 0) 牏 䌘 穇穇奲 )) 牐
M AT E R I A L S A N D M E T H O D S 䋿涢戔猋
䋿 涢 ૡ ٍ 膏 戔 猋
䋿涢ොဩ膏ૡٍ
L E T ’ S WA L K Ꮈ绗傶ԧᰁ介㷢膏ᘏྍ碍㯽螏ᒽኼࢩᔰ牧䛑አ ԧ/(7Ň6 :$/.羬翄֢傶䋿涢介手戔猋牐 種羬翄螀֢襑蝚螂ฬ眻ࣳಋ秚砇蟴獋圵䛑አ纷ୗ牧 獤獨傶3HGRPHWHU 3OXV 蚤 7HOHJUDP牐
Pedometer Plus
Te l e g r a m
Function
Function
懯ྍ$33 ྍ碍介ᰁ
㯽螏ᤈ傶 ᒽኼࢩᔰ
L et ’s Wa l k羬 翄
䋿涢樄ত獮䨝ض藶㷢膏ᘏᛔ ᤈਞ蕕獋稠$33㪔ጭ獈牧矑 茐ኧ羬翄ੜ䒻ಋ疥㷢膏ᘏے 獈羬翄ᗭ奲Ӿ牧ਠ౮盅ݢܨ 樄তֵአ/HWŇV ZDON羬翄牐
M AT E R I A L S A N D M E T H O D S
䋿涢ොဩ膏ૡٍ
L E T ’ S WA L K
䋿涢羬翄秚ګ
ኧෝ㻌Ո奲膏֎ݶ奲ጱ䋿涢ᒽኼՕ獈ࢩᔰጱ犋ݶ牧 ࢩ種砇蟴ֵአ犋ݶጱ羬翄秚ګ獤獨傶物 /HWŇV ZDON 6 㻌Ո奲 物㮆Ոፓ秂ྍ碍
䋿 涢 ૡ ٍ 膏 戔 猋
/HWŇV ZDON 3 ֎ݶ奲 物櫕Ոፓ秂ྍ碍牏/HWŇV WDON䌘扖ᗭ奲牧褰碻膏֎ݶ蝱ᤈ䌘扖牐
S
P
Let’s walk
Let’s walk
ڣ䥁奾ຎ 咳蝑౮疰疁ᒍ
羬翄咳蝑 㮆Ոፓ秂ྍ碍
ڣ䥁奾ຎ 咳蝑౮疰疁ᒍ
/HWŇV WDON 褰碻褰瑿᮷ݢ犥 膏֎ݶ蝱ᤈ䌘扖
3DUWLFLSDQW
ภӤ܈讨 ࢧ㯽ྍ碍
硩کፓ秂 樄তᔴ坌ྍ碍
羬翄咳蝑 ݶوፓ秂ྍ碍
ภӤ܈讨 ࢧ㯽ྍ碍
3DUWLFLSDQW 3DUWLFLSDQW
硩کፓ秂 樄তᔴ坌ྍ碍
M AT E R I A L S A N D M E T H O D S
䋿涢ොဩ膏ૡٍ
䋿涢窕纷
1st Phase (2 days) Walking app and system trial period
Groups of Participants
䋿 涢 戔 懯 膏 窕 纷
Single Walker
2nd Phase (14 days) Experimental intervention
3rd Phase (7 days) After experiment
Personal Steps Goal Report basic walking data Baseline
Walking Partners
After Experiment Common Steps Goal + Text Messages
(Group MM/MF/FF)
BREQ-2
BREQ-2 ҄Interview
BREQ-2 ҄Questionaire
䋿涢窕纷戔懯 ᒫӞ褩ྦྷ傶羬翄手አ๗ ॠ 物/HWŇV ZDON羬翄手አ牧㪔硩褸㷢膏ᘏጱच器ྍ碍牐 ᒫԫ褩ྦྷ傶ᒽኼՕ獈๗ ॠ 物㻌Ո奲֎ݶ奲獤獨矑ݑ犋ݶጱᒽኼՕ獈ࢩᔰ蝱ᤈ 䋿涢牐 ᒫӣ褩ྦྷ傶ᤈ傶蝍擽๗ ॠ 物蝱Ӟྍԧ薹㷢膏ᘏࣁᒽኼՕ獈ು櫝盅ጱᤈ傶姘瞱制 丆牧㪔ࣁ ॠ盅藶㷢膏ᘏ霘䌃䋿涢盅ጱᤈ傶姘瞱㺔殻膏%5(4 㺔ܫ牐
M AT E R I A L S A N D M E T H O D S
䋿涢ොဩ膏ૡٍ
䋿涢Ꮈ绗ොဩ
䋿涢碍硁膏虻碘獤ຉ褩ྦྷ
䋿 涢 Ꮈ 绗 ො ဩ
Ꮈ绗奾ຎ
㻌Ո奲 Single
ካካ奲 MM Group
%5(4 㺔ܫ獤ຉ
ྍ碍碍硁 翄懯獤ຉ
奾䯤ୗ 我藳獤ຉ
䌘扖懱௳ 搡獤ຉ
ካ穇奲 MF Group
穇穇奲 FF Group
礬硁ݱ奲䋿涢奲ಅکጱ碍 硁膏獉牧蝱ᤈ䋿涢奾 ຎ獤ຉ牐矐懵䋿涢ᒽኼՕ獈 ࢩᔰ牧ฎ玽胼䄪蝱Ӥ紑碢 ᗭጱྍᤈᤈ傶蔭匍膏㵕秚牐
R E S U LT S
Ꮈ绗奾ຎ獤ຉ
3 Results
Ꮈ绗奾ຎ獤ຉ
ྍᤈ碍虋玕撉玊
ྍᤈᤈ傶㵕秚ጱ虋玕膏姘瞱
䌘扖懱௳搡獤ຉ
R E S U LT S
Ꮈ绗奾ຎ獤ຉ ӣ 褩 ྦྷ ଘ 璂ྍ 碍 虋 玕 撉 玊
ྍᤈ碍虋玕撉玊獤ຉฎ傶ԧ啻薹ݱ䋿涢奲ࣁᤈ傶ᒽኼՕ獈盅牧ฎ玽段ྍ ᤈᤈ傶硬虋牐
ྍ ᤈ 碍 虋 玕 撉 玊
ݱ奲奲獉 ଘ 璂 ྍ 碍 ӣ 褩ྦྷ虋 玕 撉 玊 瑽
ྍᤈ碍硁ฎ玲አݱ䋿涢奲㷢膏ᘏࣁᒽኼՕ獈๗ ॠӾጱ獮๗ ॠ 牏Ӿ ๗ ॠ 牏盅๗ ॠ ݱӣॠጱྍ碍牧֢傶ྯ褩ྦྷጱଘ璂ྍ碍碍硁牐 碍硁獤ຉฎֵአ$129$᯿蕦介ᰁ虋吖碍獤ຉ 5HSHDWHG 㪔䟖አ%RQIHUURQL蝱ᤈ氥茐꧊໊ྋ牐
PHDVXUH 牧
礬硁ݱ奲ጱྍᤈ碍硁ӣ褩ྦྷ虋玕牧咳匍䛑አ ፘݶጱᤈ傶ᒽኼՕ獈牧犋ݶ獨奲ݢݳ胼䨝 段֎ݶԏ樌ጱ㵕牧ᘒ叨ኞ犋ݶጱᤈ傶硬 虋牐吚֢ݳ֎ݶ䌘扖ᤩ䛑አෝ0)奲)) 奲碻牧ࣁ犋ݶ碻๗緡叨ኞԧ氥茐ጱᤈ傶硬虋 膏ྍ碍౮裾牐簁ᘒࣁ00奲ጱྍᤈ蔭匍犋ी 玱仂牧綍ᛗ犵ෝ㻌Ո奲牐 ኧ種ݢ憎牧獨奲ݳ癩吖ݢ胼䨝段Ո㮉ጱ ᤈ傶㵕秚牐ᴻ種ԏक़牧ࣁ㷢膏ᘏ我藳Ӿ啻 薹ԧ䌘扖ጱ᯿ᥝ牧֎ݶԏ樌胼䄪蝚螂䌘扖 㵕段ஂ種ጱྍᤈᤈ傶胼ێ㵕秚牐
R E S U LT S
Ꮈ绗奾ຎ獤ຉ ᛔ ౯ 究 ਧ ቘ 抷 6' 7
The Self-Determination Continuum Nonself-Determined
ྍ ᤈ ᤈ 傶 㵕 秚 ጱ 虋 玕 膏 姘 瞱
Self-Determined
Motivation
Amotivation
Extrinsic Motivation
Regulatory Styles
Non-Regulation
External Regulation
Introjected Regulation
Identified Regulation
Integrated Regulation
Intrinsic Regulation
What is the source of the motivation?
Impersonal
External
Somewhat External
Somewhat Internal
Internal
Internal
What regulates the motivation?
Nonintentional, Nonvaluing, Incompetence, Lack of Control
Compliance, External, Rewards and Punishments
Self-control, Ego-Involvement, Internal Rewards and Punishments
Personal, Importance, Conscious Valuing
Congruence, Awareness, Synthesis with Self
Interest, Enjoyment, Inherent Satisfaction
Intrinsic Motivation
Based on Ryan, R.M. & Deci, E.L. (2000). Self-Determination Theory and the Facilitation of Intrinsic Motivation, Social Development, and Well-Being. American Psychologist. 55(1), 68-78.)
螀 㵕 ᤈ 傶 藲 ℄ 㺔ܫ 螀㵕ᤈ傶藲℄㺔(ܫBREQ-2)و磪 氂牧獤獨介ᰁ6'7ቘ抷ӾԲ圵㵕秚撉 ݻ牐吚ᤈ傶ᛔԆ纷ଶṛ碻牧ஃஃฎኧ藨ݶ藲℄ ,GHQWLƉHG 5HJXODWLRQ 牧 ฎ獉ࣁ藲℄ ,QWULQVLF 5HJXODWLRQ 蝡獋圵ᛔԆ㵕秚㬵詴㵕牐 Ꮈ绗䛑አ%5(4 㺔֢ܫ傶ྍᤈᤈ傶㵕秚ጱᰁ介ૡٍ牧矐懵ݱ奲ࣁ䋿涢Ӿ ӣ㮆犋ݶ褩ྦྷጱᤈ傶㵕秚牧獤獨傶䋿涢樄ত獮 %, 牏ᒽኼՕ獈๗奾盅 $,
犥现ᤈ傶蝍擽๗盅 : $, 牐
R E S U LT S
Ꮈ绗奾ຎ獤ຉ ྍ ᤈᤈ 傶 㵕秚 虋 玕撉 玊 瑽
ྍ ᤈᤈ 傶 姘 瞱 㺔 殻奾 ຎ
ྍ ᤈ ᤈ 傶 㵕 秚 ጱ 虋 玕 膏 姘 瞱
礬硁ᤈ傶㵕秚虋玕膏ᤈ傶姘瞱㺔ܫ ጱ奾ຎ穉䌘牧挨䋿ԧ֎ݶ奲Ӿ0)奲 ))奲ጱ嘦کݑԧᤈ傶ᒽኼՕ獈ጱ 筕咳牧ᘒ叨ኞԧ斃ṛጱ獉ࣁ㵕秚牧 㪔Ӭ܋ԧ䌘ෝྍᤈᤈ傶ጱ藨ݶ眤 牧胼䄪ࣁ䋿涢盅Ֆ姘瞱ྍᤈᤈ傶牪 簁ᘒ牧00奲ጱ蔭匍ٚ稞藯ก㪔覍ݶ ֎֢ݳ緡胼蝱ᤈ傶硬虋牧獨奲 ݳ癩吖ݢ胼叨ኞ犋ݶጱᤈ傶蔭匍牐
R E S U LT S
Ꮈ绗奾ຎ獤ຉ
䌘扖懱௳獉ԏ觊獨翥嘨
䌘 扖 懱 ௳ 搡 獤 ຉ
䌘 扖 搡 獤 ຉ ො ဩ
疥ӣ奲֎ݶ奲ԏ䌘扖懱௳獉牧ኧ ֖&RGHU蝚螂樄硯 ୗ翥嘨 2SHQ FRGLQJ ጱොୗ牧妿螂翥嘨牏碉ݳ牏懵抷膏 ਧ嬝ጱ螂纷牧稳羳౮ጱ 圵Ԇ氂 圵懱௳觊獨牐
R E S U LT S
Ꮈ绗奾ຎ獤ຉ
䌘扖懱௳觊獨翥嘨稞碍
傶ԧ啻薹懱௳觊獨膏ᤈ傶硬虋ԏ樌ጱ橕狌牧౯㮉疥ݱ奲ྯ圵 懱௳觊獨ጱ翥嘨稞碍牧蕣֢౮憙憽玕ጱ瑽蔭 ইӥ瑽 牐
䌘 扖 懱 ௳ 搡 獤 ຉ
蝱ྋྍݻᤈᤈ傶ጱ懱௳觊獨物0)))獋䋿涢奲Ӿ翥嘨稞碍磧ṛӬ膏 ྋݻᤈ傶硬虋ፘ橕ጱ懱௳觊獨牧Ԇᥝฎ獤Ձ㮆Ոᒽኼ牏ݶو咳疻ᒽኼ犥 现ፘἩ玎牧ᘒ蝡ӣ圵懱௳觊獨ڊ匍ࣁ00奲ጱ稞碍緡ෝԲ稞牐 段揗ྍݻᤈᤈ傶ጱ懱௳觊獨物00奲Ӿ翥嘨稞碍斃ṛӬ膏揗ݻᤈ傶硬 虋ፘ橕ጱ懱௳觊獨牧Ԇᥝฎ㮆Ոྍᤈᴥ繸犵ᛔ౯硳胼牧ᘒ蝡獋圵懱௳ 觊獨ڊ匍ෝ0)奲))奲ጱ稞碍緡ෝԲ稞牐
DISCUSSION
Ꮈ绗奾ຎ懵抷
4 Discussion Ꮈ绗奾ຎ懵抷
֢ݳ֎ݶ段ྍᤈᤈ傶
獨奲ݳ膏ᤈ傶硬虋ጱ橕肥
䌘扖懱௳段ྍᤈᤈ傶
DISCUSSION
Ꮈ绗奾ຎ懵抷
L E T ’ S WA L K ֢ݳ֎ݶ
ݶ ֎ ݳ ֢ 段 ྍ ᤈ ᤈ 傶
Ꮈ绗Ӟ樄তܨ戔֢֢ݳ֎ݶ傶ᒽኼՕ獈ࢩᔰ牧胼䄪蝱 ྋݻጱྍᤈᤈ傶硬虋牧ᘒ䋿涢挨䋿ԧ֢ݳ֎ݶ嘦䋿胼ݶ܋ ֎ԏ樌ጱᤈ傶㵕秚ྍ碍౮裾牧犋螂㪔覍ಅ磪ጱ֢ݳ奲ݳ緡 胼螈کᤈ傶蝱ጱ硳ຎ牧犋ݶ獨奲ݢݳ胼䨝段ᤈ傶牐
獨 奲 ݳ段ྍ ᤈ ᤈ傶 ࣁᐒ䨝ஞቘ䋊Ӿ牧吖硳䛑ฎӞ圵ฦ螁ਂࣁጱ匍虡牧ٌ蔭匍ฎ磪獋ݶو㷢ےጱၚ㵕牧 ፘ斃ෝݝ磪ݶ㷢ےጱၚ㵕牧㷢ےᘏࣁ磪吖ጱ䁰ݳℂԪᤈ傶ጱ㵕秚ๅṛ牧๗磭蔭匍胼 䄪ๅڊᜋ牐ࢩ種牧౯㮉藨傶ࣁ犋ݶ獨奲ݳጱ֢ݳ橕狌Ӿ牧吖硳䛑ጱ嘦䨝段ᤈ傶叨 ኞ硬虋牐礬硁吖硳䛑ಅڊጱ獋㮆薪讨牧藯กԧ獨奲ݳ膏ᤈ傶蔭匍ԏ樌ጱ橕肥牐
奲ݳ穉ݶ奲ݳ 磪 অጱ 傶蔭匍 0)奲ጱ 傶硬虋磧氥茐
ݶ奲ݳӾ牧ካ䌘 ෝݶጱ 傶蔭匍癩 穉穇ก氥 ))奲ጱ 傶蔭匍穉00奲অ
DISCUSSION
Ꮈ绗奾ຎ懵抷
䌘扖懱 ௳
䌘 扖 懱 ௳ 段 ྍ ᤈ ᤈ 傶
疥懱௳觊獨翥嘨稞碍媑蕣౮憙憽玕瑽蔭盅牧౯㮉ℂӾ咳匍ݱ奲ጱ䌘扖懱௳觊獨膏ᤈ 傶硬虋ጱ橕肥牧㪔Ӭ藯กԧ䌘扖懱௳胼䄪疩犋ݶጱᤈ傶蔭匍㵕秚虋玕牐
蝱 ྋ ྍ ݻᤈ ᤈ 傶ԏ 懱 ௳觊 獨 ࣁ䌘扖Ӿ牧舙妿ଉ獤Ձྋݻጱᤈ傶妿涢牏 膏֎ݶӞ蚏咳疻ᤈ傶ᒽኼ牧犥现妔ԨἩ玎 ጱ承牧胼䄪ֵ֎ݶ眤کݑྋݻጱඪ瞱 藨ݶ眤牧萞種犋㰍胼ी蝱櫕ො֢ݳ㵕秚牧 犖胼䄪硬虋㮆Ոጱྍᤈᤈ傶牐
獤Ձ㮆Ոᒽኼ
ݶو咳疻ᒽኼ
ፘἩ玎
塅ֺ物粬獨蚎᪠݄ݰ觵
塅ֺ物౯㮉犥盅讨
塅ֺ物౯㮉౮ۑԧ牦
ࢧ䁭ྍ碍牧ภݱӞ稞牦
กॠ媣媲ےရӗ
段 揗 ྍ ݻᤈ ᤈ 傶 ԏ 懱 ௳ 觊獨 䌘扖Ӿ舙妿ଉ獤Ձ揗ݻጱᤈ傶妿涢牧犥现朰硯ڊ揗ᶎ眤 ݑ眐姼ጱ懱௳牧ฃֵ֎ݶℂ懱௳Ӿ眤کݑ窞禅瓟 ێ牧蝱ᘒ段櫕ො䌘ෝፓ秂蝍穩膏ྍᤈᤈ傶ጱ㵕ێ牐
㮆Ոྍᤈᴥ繸
犵ᛔ౯硳胼
塅ֺ物伛猋樄䨝牧
塅ֺ物ᥝ螈کӞਧጱ
ਠ獊䷱碻樌蚎牐
ྍ碍অ櫞珆牦
CONCLUSION
奾抷膏๚㬵咳疻
5 Conclusion
奾抷膏๚㬵咳疻
Ꮈ绗奾抷
戔懯珸纈
๚㬵咳疻ୌ捍
CONCLUSION
奾抷膏๚㬵咳疻
/ HW ŇV :D ON $ S S 戔 懯
戔 懯 珸 纈
/ H W Ň V Z D O N D S S Ԇ ᥝ ฎ 傶 ԧ 蛪 誢 ၚ 㵕 ᰁ 犵 ጱ 碢 ᗭ ᘒ 戔 懯 牧 蝚 螂 娄 Ӥ 膏 ᴲ ኞ Ո褰秚蟴䌘ጱොୗ牧䒻ۗᛔ૩ๅ磪㵕ێਠ౮ྯ෭ྍ碍ፓ秂牧犖胼䄪蝚螂䌘 扖ۑ胼藨蘷ๅग़మ蝱蛪誢ၚ㵕ጱ֎ݶ牐
CONCLUSION
奾抷膏๚㬵咳疻
奾抷膏๚㬵咳疻ୌ捍
Ꮈ 绗 奾 抷
1 2 3
䋿涢藯กԧ ֢ݳ֎ݶ3DUWQHUVKLS 䌘扖懱௳ &KDW 0HVVDJH 緡䨝 段ྍᤈᤈ傶蔭匍牐犋螂牧獨奲ݳ䌘扖懱௳觊獨䌘ෝྍᤈᤈ傶硬虋ಅ叨 ኞጱ段牧䨝疩֎ݶ樌叨ኞ犋ݶጱᤈ傶虋玕牐
๚㬵咳疻膏֢ݳ֎ݶፘ橕ጱ螀㵕蝱羬翄碻牧羳獈獨奲֢ݳ傶ᘍᰁࢩᔰ牧褔犵獨癩吖 ಅ叨ኞጱ段牧㶧ֵۗአᘏ蝚螂臑অጱ֢ݳ橕狌牧糷ྋݻጱ㵕膏ඪ瞱犥蝱ᤈ傶硬虋牐 䛑አ䌘扖懱௳ෝՈ秚䌘扖㵕碻牧襑ᥝဳ㯽螏ጱ懱௳觊獨䨝䌘懱௳矑硩ᘏ癲㬵ጱ段牧 胼䄪䛑አ膏蝱ྋݻᤈ傶ጱ懱௳觊獨牧܋矑硩ᘏጱྋݻ眤ݑ㵕秚牐 Ꮈ绗稳羳ԧ膏ᤈ傶硬虋ፘ橕ጱ懱௳觊獨牧磪ۗෝ๚㬵咳疻螀㵕ᤈ傶蝱ጱՈ秚羬翄碻牧胼 䄪疥Ո㮉፥䋿Ӭᆧ盿ጱ䌘扖ොୗ牧羳獈䌘扖秚瑊Ո &KDW ERW 羬翄Ӿ牧܋Ո㮉䌘ᑀದጱ ᆧ盿眤膏מ犨ଶ牧蜱Ո秚㵕ጱ蚣櫝牧螈ک蝱ᤈ傶硬虋ጱ裾๗硳ፅ牐
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