CONTENTS 目錄
標誌設計
6
BASICAL
淨空範圍
8
標誌最小使用
9
SYSTEM
標誌使用規範
10
標誌灰階應用
12
標誌與建議背景色
13
輔助圖形
14
標準字型
16
基本系統
APPLICATION SYSTEM 應用系統
產品包裝
20
事務用品
26
宣傳品
32
4
BASICAL SYSTEM 基本系統
5
LOGO DESIGN 標誌設計
以蝦子造型作為主體、蜷曲著的身體包覆著 台灣，加上水彩的影像創作，象徵來自台灣 的海味醬料，營造新穎、年輕的品牌個性。
6
a 7a
7a C2 M1 Y13 K0 R249 G247 B225 C0 M78 Y93 K0 R241 G95 B44
7
LOGO CLEAR SPACE 淨空範圍
a
a a
8
15.9mm 15.9mm
28.6mm
28.6mm
MINIMUM SIZE 標誌最小使用
9
STANDARD LOGO USAGE 標誌使用規範
Standard logo 標準標誌
10
1.
2.
3.
4.
5.
6.
FOMOSAZZA
7.
8.
1.不可旋轉 2.不可改變圖文比例 3.不可壓縮 4.不可更改字體 5.不可加黑框 6.不可移除底色 7.不可加光暈 8.不可加陰影
11
LOGO IN BLACK AND WHITE 標誌灰階應用 若使用灰階背景，只可搭配灰階影像使用； 彩色背景則僅可搭配標準色影像LOGO。
C0 M0 Y0 K16 R218 G220 B221 C0 M0 Y0 K66 R117 G119 B121
12
C0 M56 Y57 K0 R246 G139 B108
C0 M52 Y70 K0 R247 G146 B90
LOGO IN VARIOUS COLOR 標誌與建議背景色 標誌可使用於所有背景顏色，此為應用設 計時，建議可搭配運用輔助色。 13
PARRERN 輔助圖形
輔助色帶影像 利用與LOGO相同的影像製作大塊色 帶，使用羽化效果後，可應用任何片 段，但不可小於畫面的1/5。
輔助色帶 應用設計時可搭配此色色帶使用，使用 面積不可大於頁面1/5，若需使用超過 面積1/5，需使用輔助色帶影像。 14
輔助插圖 蝦子形狀的線條插圖，配合輔助 色帶影像使用，方向皆可調整， 須配合最大最小使用規範。
30.5mm 12.6mm 21mm
輔助插圖使用最大尺寸
8.5mm
輔助插圖使用最小尺寸
C52 M73 Y75 K74 R53 G28 B19
輔助插圖使用建議色彩
15
IDENTITY TYPEFACES 標準字型 英文內文部分使用Helveca 標題部分使用Letter Gothic Std 中文皆使用蒙納細黑體
Helvetica/Light AaBbCc 123 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 123456789!@#$%^&*(
Helvetica/Regular AaBbCc 123 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 123456789!@#$%^&*(
Helvetica/Bold AaBbCc 123 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 123456789!@#$%^&*( 16
Letter Gothic Std/Medium AaBbCc 123 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 123456789!@#$%^&*(
蒙納細黑體 AaBbCc 123 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 123456789!@#$%^&*(
17
18
APPLICATION SYSTEM 應用系統
19
PRODUCT PACKAGING 產品包裝
以厚紙的手撕感作為包裝重點，創造出海浪 一波一波的感覺。四個口味分別為：原味、 辣味、素食口味、輕口味，分別有不同的色 彩計劃及罐型。
20
21
Nutrition Facts Amount Per Serving Calories 154col Protein 2.3g Fat 15.9g Saturated Fat 2.9g Trans Fat 0g Carbohydrate 0.5g Sodium 72.8mg
Taiwanese Sea-born Sauce Original Favor
Chinese style barbecue sauce, such as the BULL HEAD Barbecue Sauce(also known as Chinese Satay or Sa-cha sauce), has a long history in Chinese cuisine. The opinions about the origin of barbecue sauce(Sacha) are widely divided. The most reliable is reportedly the spice applied by old Malaysians on pork and beef roasted on skewers, which was named by Chinese as “Sacha” and introduced to Chao-chou from Malaysia later.
Better for
By virtue of Chao-chou chefs’preparation and improvement,barbecue sauce became popular everywhere and are widely applied to Chinese cuisine.
包裝使用輔助插圖與色票
22
39mm Letter Gothic Std 品名 18pt 口味 12pt
Taiwanese Sea-born Sauce
42mm
Original Favor
尺寸：27.8x27.8mm
30.8m m 尺寸：93x47mm Helvetica 8pt
Chinese style barbecue sauce, such as the BULL HEAD Barbecue Sauce(also known as Chinese Satay or Sa-cha sauce), has a long history in Chinese cuisine. The opinions about the origin of barbecue sauce(Sacha) are widely divided. The most reliable is reportedly the spice applied by old Malaysians on pork and beef roasted on skewers, which was named by Chinese as “Sacha” and introduced to Chao-chou from Malaysia later.
Better for
By virtue of Chao-chou chefs’preparation and improvement,barbecue sauce became popular everywhere and are widely applied to Chinese cuisine.
Letter Gothic Std 標題 7.4pt 內文 5.5pt
Nutrition Facts Amount Per Serving Calories 154col Protein 2.3g Fat 15.9g Saturated Fat 2.9g Trans Fat 0g Carbohydrate 0.5g Sodium 72.8mg
32.9m m
4.7m m 9.8m m
23
Nutrition Facts Amount Per Serving Calories 154col Protein 2.3g Fat 15.9g Saturated Fat 2.9g Trans Fat 0g Carbohydrate 0.5g Sodium 72.8mg
Taiwanese Sea-born Sauce Spicy Favor
Chinese style barbecue sauce, such as the BULL HEAD Barbecue Sauce(also known as Chinese Satay or Sa-cha sauce), has a long history in Chinese cuisine. The opinions about the origin of barbecue sauce(Sacha) are widely divided. The most reliable is reportedly the spice applied by old Malaysians on pork and beef roasted on skewers, which was named by Chinese as “Sacha” and introduced to Chao-chou from Malaysia later.
Better for
Nutrition Facts Amount Per Serving Calories 154col Protein 2.3g Fat 15.9g Saturated Fat 2.9g Trans Fat 0g Carbohydrate 0.5g Sodium 72.8mg
Taiwanese Sea-born Sauce Vegetarian Favor
Chinese style barbecue sauce, such as the BULL HEAD Barbecue Sauce(also known as Chinese Satay or Sa-cha sauce), has a long history in Chinese cuisine. The opinions about the origin of barbecue sauce(Sacha) are widely divided. The most reliable is reportedly the spice applied by old Malaysians on pork and beef roasted on skewers, which was named by Chinese as “Sacha” and introduced to Chao-chou from Malaysia later.
Better for
24
By virtue of Chao-chou chefs’preparation and improvement,barbecue sauce became popular everywhere and are widely applied to Chinese cuisine.
By virtue of Chao-chou chefs’preparation and improvement,barbecue sauce became popular everywhere and are widely applied to Chinese cuisine.
31.2mm
28.5mm
111.3mm
Taiwanese Sea-born Sauce Light Favor
Better for
Chinese style barbecue sauce, such as the BULL HEAD Barbecue Sauce(also known as Chinese Satay or Sa-cha sauce), has a long history in Chinese cuisine. The opinions about the origin of barbecue sauce(Sacha) are widely divided. The most reliable is reportedly the spice applied by old Malaysians on pork and beef roasted on skewers, which was named by Chinese as “Sacha” and introduced to Chao-chou from Malaysia later. By virtue of Chao-chou chefs’ preparation and improvement, barbecue sauce became popular everywhere and are widely applied to Chinese cuisine. Accordingly, barbecue sauce became the king of spices for Chinese cuisine.
Nutrition Facts Amount Per Serving Calories 154col Protein 2.3g Fat 15.9g Saturated Fat 2.9g Trans Fat 0g Carbohydrate 0.5g Sodium 72.8mg
25
STATIONERY 事務用品 名片/便條紙
26
27
名片 尺寸：90x54mm
612-251-4934 191,Braiden Hall, Fort Collins, CO 80521-5220 gan419419@gmail.com
28
6.5mm 25.8mm 40mm
13.2mm 尺寸：38.7x20.5mm Helvetica 8pt
612-251-4934 191,Braiden Hall, Fort Collins, CO 80521-5220
36.7mm
gan419419@gmail.com
12.1mm
21.3mm
29
便條紙 尺寸：95x75mm
30
191,Braiden Hall,
612-251-4934
Fort Collins, CO 80521-5220
gan419419@gmail.com
41.8mm 65mm
28.6mm 191,Braiden Hall,
612-251-4934
Fort Collins, CO 80521-5220
gan419419@gmail.com
Helvetica 6pt
4. m m
31
ADVERTISING 宣傳品
宣傳旗/產品DM
32
33
宣傳旗 尺寸：95x150mm
37mm
34
35
產品DM 背面/正面
Taiwanese Sea-born Sauce Light Favor
Original favor/Spicy favor
g
產品使用整隻的魚干及赤尾青入料， 在口感上是顆粒狀的， 不會有糊狀或是沙沙的感覺， 堅持不含防腐劑、花生粉及黃豆粉， 對原料選擇及生產品質進行嚴格控管， 沙茶醬運用於各式的料理， 可增添料理的風味。
arian favor
以全素的原料製成， 不含防腐劑、花生粉、黃豆粉， 適合全素的消費者食用 r for
ig
favor
獨特輕口味， 有別於原本重口味的顆粒狀， 清淡微甜而不膩 帶給消費者全新的味覺享受。 r for r for
36
37