Curriculum Vitae
Huang, Shen Kuei Day of Birth / 1991. 03. 25 E-mail / kuei325@gmail.com Mobile / +886 932 876983 Address / No.161, Gaotie 12th Rd., Guiren Dist., Tainan City 711, Taiwan
Education Technische Universität Darmstadt Architecture, Exchange program Sep. 2013 – present National Cheng Kung University Industrial Design, Master (MA), GPA 3.9 Sep. 2009 – Jun. 2013 National Yunlin University of Science and Technology Industrial Design, Bachelor (BA)
Sep. 2015 – present
Work Experience Teaching Assistant National Cheng Kung University, Industrial Design department, Taiwan Sep. 2013 – Jan. 2014 Studio Fellowship Worker National Cheng Kung University, Workshop/ Design Factory, Taiwan Jul. 2012 – Aug. 2012 Industrial Design Assistant (Internship), Jadeng Machine Tech. Co., Ltd. (JMTC), Research & Development Department, Taiwan Sep. 2014 – Jan. 2015
Computer Skills Graphic – Adobe Photoshop, Adobe Illustrator 3D Modeling – Catia, Cinema 4 D, KeyShot Document Processing Software – Microsoft Office
Language Skills Mandarin Chinese - Mother tongue Traditional Taiwanese - Mother tongue English - Proficient German - Basic
Conference & Exhibition May. 2015
The Sixth Asian Conference on the Social Sciences Kobe, International Design Conference ‘The Bridge between Problems and Solutions in Design: Taking a Toddler's Case as an Example’
May. 2014
Chinese Institute of Design Taipei, Design Conference ‘A Study of Classification and Assessment Methods for Design Problems’
May. 2013
13th Young Designers' Exhibition (YODEX), Taipei
Achievements Design Contest 2015 The First National TRIZ Systematic Innovation Method Thesis Award – Honorable Mention and Best Presentation Award 2014 MOE Scholarship Program for Overseas Study in Arts & Design, Ministry of Education – Finalist 2012 National Intelligent Robot Contest – Finalist 2011 KYMCO Motorcycle Design Competition Cup (KDCC) – Bronze Award 2010 Acrylics Creative Contest– Excellence Award Music Contest 2013 National Student’s Music Contest Finals, Dulcimer solo – Excellence Award 2009 National Student’s Music Contest Finals, Dulcimer solo – 4th Place 2009 National Student’s Music Contest, Dulcimer solo – 1st Place, Tainan Certification 2014 IELTS 6.5 (L 6 / R 8 / W 6 / S 6.5) 2009 AutoCAD 2010 Certified Professional 2009 American Mathematics Contest 12, The Mathematical Association of America – Certificate of Distinction (score 109.5, PR=97) 2009 American Invitational Mathematics Examination – Certificate of Participation
Activities & Workshops Mar. 2015 [3Weeks] Jul. 2014 – Aug. 2010 Jul. 2013 [5 Days] Sep. 2010 – Jan. 2011 Feb. 2010 – Jun. 2010 Jul. 2011 – Aug. 2011
Tactile Material Experience Workshop MOE Scholarship Program for Overseas Study in Arts and Design Workshop Liouduei Design Workshop Yuntech Chinese Chamber Orchestra– General Director Yuntech Chinese Music Club – Director of Graphic Arts Voluntary Worker of Library
Design for
Society
Design for Society
-
-
Clothes Revolver / 2013
Clothes Revolver Window Hanger
The design combines a window and a clothes line, with a window set on a bar that can be swivelled. After the clothes are hung, the window can be turned to face the outside. No more leaning out the window and endangering your own life. The Clothes Revolver is easy to use and is aimed at people who wish to save time, space and money.
Window Window
+ +
Hanger Hanger
= =
Clothes Clothes Revolver Revolver
Design for Society
-
-
Window Dryer / 2013
Window Dryer Window clotheshorse
Window Dryer brings an easy way to dry clothes for apartment dwellers with busy lifestyles and enables them use limited space eectively. When the window is opened, it creates a perfect space for hanging clothes. Not only is privacy preserved, users can also enjoy the lovely fragrance of fresh clothes dried by the sun.
Window
+
Hanger
=
Window Dryer
Design for Society
Design Background Overcrowding has become a problem due to urbanization, with more and more people living in apartment buildings. In many Asian countries, people usually do not have enough time for housework because of their busy lifestyles.
Status Survey There is a dramatic growth among temporary residents from 1998 to 2006. 1998
2002
2006
7 93
10
13
90
5%
Attend school Employment Others Military service
23%
87 32%
Main reasons
40% Local residents
Temporary Residents
above 40 ages
30-39 ages
The main reasons why temporary residents live in foreign places.
below 19 ages
38.5% of temporary residents are 20-29 ages
Residency Safety Equipment
Neighbors
20-29 ages
55% Rent
House Quality
% 100
Males spent less than 1 hour and females spent more than 3 hours doing housework on average.
35 30 25 20 15 10 5 0
Rent is the primary housing consideration among temporary tenants
There is a downward trend in the average amount of time spent doing housework per day. Aug. 2001 Sep. 2006
less than 1 hour
1-2 hours
2-3 hours
more than 3 hours
Clothes Revolver & Window Dryer / 2013
Current Problems Based on fieldwork, including outside interviews, some current problems related to clothes drying procedures were uncovered. As the problems were defined, a survey was given to 59 subjects to evaluate common problems. The following descriptions demonstrate problems that at least one third of the subjects often face when drying clothes.
Problems of hanging clothes 1. Different types of hangers need to be used depending on clothing type 2. Scraps of tissue stick to clothes due to unchecked pocket contents 3. clothes are wrinkled after doing laundry 4. Repetitive actions for reducing wrinkles
Problems of drying clothes 5. Wet clothes dry slowly on cloudy or rainy days 6. Wind crowds clothing together, preventing fast drying 7. Clothes are blown away by wind 8. Baggy pants easily fall off 9. Hanging clothes causes deformation
Problems of gathering clothes 13. Clothes cannot be gathered quickly from the outside when it rains 14. Dryed clothes bunched together when carried inside before folding, causing wrinkles
Problems with clothes drying space 10. Lack of privacy in visible spaces for hanging underwear 11. Public clothes drying areas are not clean 12. A windowsill in a suite is too small to dry clothes
Design for Society
Current Market Threat of Substitutes Clothes dryers use heat from electric motors to remove moisture from clothes.
cons high electricity consumption
pros rapid drying
Competitor Analysis Good
Acceptable
Poor
Product Specification
Material
Wall-mounted drying racks
Standing drying rack
Aluminum
Aluminum
Wall-mounted
FloorStanding
Automatic Drying Racks
Manual Drying Rack
Stainless Steel Stainless Steel
Multifunctional Wall-mounted 6-hanger Drying Racks PP/ EVA / Stainless Steel
Stainless Steel
Foldable Safety Type Volume Weight Load
Ceilingmounted
Ceilingmounted
Door-mounted Wall-mounted
Clothes Revolver & Window Dryer / 2013
Design Scope Definition who
when
where
hanging and gathering clothes
Single tenants
what
why
outside window
Clothes drying rack
No proper products
windowsill
for individual
in the market for users living alone in tiny rooms.
Design Guideline Primary
Secondary
Reduce indoor humidity
Easy to move clothes to room
Preventing dust & rain
Saving space Drying space combined with wardrobe
Indoor
Outdoor
Keeping clothes evenly separated
Increase Ventilation
Drying space combined with window
Keep privacy
Drying rack combined with laundry basket
Saving space
Design for Society
Idea Generation
Clothes Revolver & Window Dryer / 2013
Indoor
Concept 1
Retracting screen to improve air circulation
A drying clothes rack - laundry closet combination to simplify the laundry process. It is combined with windows to shorten drying time and reduce indoor humidity. Curtain provides privacy and prevents added indoor humidity.
Open window improves ventilation for drying clothes Glass window cover prevents rain
Space for 10-12 pieces of clothing
Design for Society
Indoor &Outdoor Concept 2
Indoor Pull the clothes rack down to dry clothes
The clothesline space combined with windows enables clothes to be hanged indoors and outdoors to simplify the drying process, while still being eective in a limited space.
Outdoor Push the clothes rack out to dry clothes and close the folding screen
Glass window cover prevents rain
Concept 3 Rotate handle 90 degrees Outdoor 90
Indoor
Push handle to engage external central axis Outdoor
Indoor
Push handle to pivot central axis Simplify the clothes drying process by revolving clothes rack to transfer clothes from the outdoors to indoors.
Outdoor
Indoor
Clothes Revolver & Window Dryer / 2013
Outdoor Concept 4
Lift the window by slide rails to dry clothes
Propped triangle space enables drying underwear with privacy. The roof automatically shields clothes when it rains.
Close the window
window awning naturally extends by rain-weight activation
Concept 5
Open the sides of basket to create cover and ďŹ x with fasteners
Laundry basket can hold clothes and act as a cover to prevent rain after drying clothes. Z-shaped freestanding rack is easy to assemble.
hang basket on the rack
The impermeable basket serves as a shelter to prevent dust and rain
Design for Society
1:2 Prototype & Final model Making
Model Making
Material: Wood, stainless steel, fabric, Acrylic sheet
Basically, the part of window is made of wood. The window is machined stainless steel pipes are bended as the drying clothes rack of the Clothes Revolver. Some mental operating components such as screws are used on the inner stricture of window.
Clothes Revolver & Window Dryer / 2013
1:2 Final Model
Design for Society
Scenarios
Eco-friendly
1
2
3
Indoor View
Clothes are dried by natural sunlight, which achieves sterilization without using a drying machine and thus energy-saving.
Hang clothes and swivel to place them outside
Outside View External cover provides protection from rain
Indoor View When dry, simply collect clothes by swivelling the window
4
Indoor View Included curtain provides increased privacy
Clothes Revolver Window Hanger
Design for Society
How to use
Feature Exterior Cover The cover is formed naturally after the window has been pulled up and forms a shield for rain
Folding window screen The screen can be opened and closed completely by eectively using space
Privacy The triangular corner provides an enclosed, private space to dry your underwear
up the window and 1 Pull open the handle-lock
Closet The closet provides storage for newly collected laundry
2 Pull out the clothes hanger
3 Hang on the laundry
4 Push out the clothes hanger
Window Dryer
Window clotheshorse
Eco-friendly
Design for Society
Fica Robot
Aquaculture management robot
T h e p ro p o s a l i s d e s i g n e d to re d u c e fi s h fa r m e rs ’ re p e ate d , m o n o to n o u s m o ve m e nt s a n d s o l ve t h e s h o r ta ge o f h u m a n re s o u rc e s . B a s e d o n a n effi c i e nt fo o d - m a n a ge m e nt syste m and a u to m ati c wate r- q u a l i t y m o n i to r i n g , t h e F i c a Ro b o t c a n re d u c e t h e r i s k o f a c c i d e nt s a n d fi s h m o r ta l i t y. I n h i g h - r i s k we at h e r c o n d i ti o n s , F i c a c a n o ffe r p re ve nti ve m e a s u re s , s u c h a s re p l a c i n g fi s h fa r m e rs w h o p at ro l fi s h fa r m s d u r i n g t y p h o o n s , t h u s h e l p i n g to re d u c e t h e fa r m e rs ’ r i s k o f b e i n g st r u c k b y l i g ht n i n g .
Fica Robot / 2012
Current Challenge Based on the dramatic impact of a quickly-changing environment upon the aquaculture industry, ďŹ sh have been dying in large numbers from diseases and changes in water temperature due to rising sea levels, global warming and rainfall anomalies.
G l o b a l Tre n d
The trend of ďŹ sh health monitoring has become more important with each passing year, for instance, new rules on the health of farmed ďŹ sh have been adopted by the European Commission in 2005. The Japanese Health Ministry has implemented a positive list system to inspect drug residues in imported products. As a result, appropriate medication and improved breeding environments are an essential part for the quality of aquaculture products.
Design for Society
Procedure for growing out fish take milkfish for example
Inspection and acceptance of fry and materials
Fry (young fish) evaluation
Storage equipment and operation
feed
drugs
feed storage
drug storage
feed control
drug control
Fry in pond
Aquaculture operation
Breeding
grow-out
harvest treatment
Harvest treatment and Sale
Packing and shipping
Sale
Fica Robot / 2012
Status Analysis KJ Analysis According to field studies, including observation and interviews, current aquacultural situations have been clarified and problems have been defined by correlation through the KJ Method and image analysis.
Brood fish cultivation
Harvest treatment & transport sales
Daily management
Illness Environmental Management
Storage facilities & operations
Predator
Expectation
Yield/ Cost
Illness Environmental Management - Medical treatment - Hygiene
Daily management - Overwintering management - Water quality management - Fish fry breeding - Feed management - Pond management
Storage facilities & operations
Harvest treatment & transport sales
- Storage - Facilities
- Harvest - Transportation - Sale - Processing
Design for Society
Design Vision 1
- Water Quality Management - Site Management: remove diseased fish and dirty foam through cleaning and disinfection - Chilling injury emergency treatment
2
3
- Feeding Management - Fish detection and medical treatment
- Harvest Management: sub-pool, fish collection, fish inventory - Transport: load fish, transport and distribution
Fica Robot / 2012
Concept RF technology is used for wireless transmission of information and 24-hour monitoring of the oxygen content of the ďŹ sh ponds. When the dissolved oxygen of the ďŹ sh ponds is below the set value, users can improve it by remote control.
Solar panel Food storage cover Water quality indicator light - linear LED light
Drug dosage indicator light - LED light
Infrared cameras
Power light - LED light
Infrared distance sensors
Drug-release hole Spinning wing
Pump-jet Underbody houses Lithium battery
Built-in multi-sensor and multifunctionalmonitors 1. Dissolved oxygen sensor turbidimeter 2.Inductive charging stand 3. CMOS image sensor for 3D sensing
Design for Society
Scenario Patrol pond at night
Real-time monitoring, especially during typhoon conditions
Monitoring Diseased fish
Detachable charging dock 1. Ramps and charging dock, can be combined according to the environment 2. Automatically goes ashore to charge
Fica Robot / 2012
Signal Design Indicators of Water pollution Standard
Warning
Dangerous
Medication Treatment Levels Normal
Reminder
Warning
Green light
Flashing yellow light
Red light
Design for Society
Remote Control Vodafone
19:23
Real Time NEW
1PM
5H AGO
2PM 3PM
MORNING
4PM
5PM
6PM
25.70
7.68
5.5%
23.06
Temperature
pH
Salinity
Turbidity
DO 15.5 Mg/L Cl2
0.085 ppm
Water quality monitoring and notification system
40.5 ppm
NH3
1. Remote data transmission 2. Emergency notiďŹ cation 3. Records daily values, and color shows current status of water quality
STANDARD
Vodafone
19:23
Vodafone
Remote Control
Real Time NEW
21.68 C
1PM
1
2
3
19:23
4
5
19:23
5H AGO
2PM 3PM
4PM
MORNING
5PM
6PM
6
25.70 C
25.70
7.68
5.5%
23.06
Temperature
pH
Salinity
Turbidity
DO 15.5 Mg/L NH3 Cl2
0.085 ppm
40.5 ppm
STANDARD
Fica Robot / 2012
Model Making Material: ABS, Acrylic, LED light Method: CNC
Basically, the robot is made of ABS and is processed by CNC machine. The shells of the head lights are made of acrylic while LED lights are used in the head light of the robot.
Design for Society
Future Work 1. Build a Brand
- Traceable and sustainable seafood production The brand will not only help customers to make purchasing decisions but also allow consumers to trace fishery products to the source, in order to know the farms, fishing dates and inspection reports.
Fica Government
Restaurant
Community
2. Cooperation For creating sustainable, coexisting environments, the fish brand will collaborate with local governments and enterprises to improve negative agricultural impacts upon the environment.
3. Developing Leisure Fisheries - Economic and ecological benefits
Developing leisure fisheries will create a new channel for sustainability oriented aquaculture business.
Black-faced Spoonbill is one almost extinct bird in the world and protected by regulation. Black-faced Spoonbills inhabit seashores, estuaries, and fish farms. They feed mainly on small fish and shrimp. Migrant Black-faced Spoonbills congregate in lands near the Tsengwen River in Taiwan, to pass the winter.
Fica Robot / 2012
Social Innovation
Commercial Fish Farmers
Consumers
Win Environment Farm to table Win-Win-Win for the environment, the consumers and the commercial fish farmers —with our future generations designated as the most prominent beneficiaries.
Beneficiaries With community and restaurant support, fish farmers will have a direct channel to dependable markets, restaurant can get the most sustainable, freshest fish and consumers will appreciate and understand the source of food.
Design for Society
Yearning
Electric Scooter
The Yearning scooter is designed for young women, the concise form reflects the rational aesthetic of a new generation. Eco energy will lead a new movement in 2015. Influences from the albatross and symbols of cleanliness and zero-emissions energy will provide riders with a comfortable mood, just as birds flying in the sky.
Yearning / 2011
- Horizontal lines show the dynamic beauty of a soaring bird - Linear LED headlights and layered metal accent components reect a sense of future technology and enhance visual focus at night
Dynamic Lighting devices Showing current energy consumption
Voice Control GPS operation Combined with smart phones
Driving Recorder Use cloud transmission
Design for Society
Design Background Theme
Usage Survey
The 2015 second generation Racing King is designed to create a new look for a younger generation aged 18 to 25.
Taiwanese Motorcycle Ridership (total : 384 subjects) Average
Percentage of Travel distance Percentage of population population per day
Below 30 km / hr
4.2%
30~50 km / hr
Below 5 km
20.3%
52.3%
5~15 km
27.6%
50~70 km / hr
37.2%
15~25 km
20.1%
70~90 km / hr
6%
25~35 km
12.5%
Above 35 km
19.5%
Above90 km / hr
0.3%
Taiwanese Electric Motorcycle Ridership (total : 244 subjects) Average
Percentage of Travel distance Percentage of population population per day
20~30 km / hr
24.2%
Below 10 km
48.5%
30~40 km / hr
51.1%
10~15 km
20.1%
40~50 km / hr
21.4%
15~20 km
17.6%
3.3%
20~30 km
9.8%
Above 30 km
3.9%
Above 50 km / hr
Market positioning Warm
Smooth and
Sharp
Round
Cold
Yearning / 2011
Persona
Image Board Lifestyle Board
Young women aged 18-25, who maintain a healthy diet and physical and spiritual exploration. They are sporty and adventurous. Their general attitude of life is toward nature advocacy and ecological sustainability.
Mood Board
Theme board
Design for Society
Idea Generation As an inspiration to design, the albatross represents a symbol of cleanliness and zero-emissions energy. Albatrosses fly in the sky for long times without flapping their wings and glide over the sea through effective use of aerodynamic principles. The great albatross has the longest wingspan of any bird—up to 3.4 meters and a single flight distance of 10,000 miles can be achieved. In addition, the lifespan of some albatross species exceeds 50 years.
Yearning / 2011
Design for Society
Scenario
Night Security After the scooter is turned off, headlights illuminate for thirty seconds, so women can not only take their belongings easily but can also check the surrounding area at night to increase their security.
Easy to move It is difficult for women to pull a scooter from a narrow space because of the scooter weight and the offset handle-lock, whereas the multi-stage central locking system of the Yearning scooter does not require wheel turning, allowing simple locking for women and enabling them to pull the scooter out easily.
Yearning / 2011
1ďźš3 Scooter Model Material: PU, ABS, Acrylic, leather Mechanical processing equipment: CNC, Lathe, Laser cutting machine
Model Making Individual work
When building a physical model, there are a number of factors one has to consider to ensure development of a quality sample. Some of these challenges can be exacerbated when timing is short. Factors such as rain or typhoons can negatively aect paint-drying processes, and in some cases prevent local contributing businesses from opening - further adding to delays. Ultimately, designers must learn to overcome these circumstances for timely, quality development.
Design for
Culture
Owl Clock / 2011
Owl Clock The Master standing by a stream, said, " It passes on just like this, not ceasing day or night!" that encourages people to seize the time and to learn.
Design for Culture
Owl Clock
The central Confucian ideology of "benevolence" is conveyed through the clock, which portrays the legend of Confucius’ impact upon owls. To achieve Confucius’ aim of education, four things had been taught by the master: letters, ethics, devotion of soul, and truth. The clock reminds people to enhance personal cultivation and to seize the time.
Confucius (551–479 BC) was a famous Chinese teacher, politician, and philosopher of Chinese history. "Benevolence" is the core of Confucianism doctrine. The historical importance of education in Chinese culture is derived from the teachings of Confucius and philosophers of the Chou era.
Owl Clock / 2011
Design Background In the past, Confucian Temples symbolized the educational centers of traditional Chinese culture. Originally built in 1665, the Tainan Confucius Temple is the oldest and most beautiful temple dedicated to Confucius in Taiwan, known as the very ďŹ rst school in Taiwan. The unique style embodies the spirit of the Chinese culture.
Feature The owl clay sculptures on the roof, as typical decorations of Confucian Temples, symbolize that in teaching there should be no distinction of classes.
Model Making Material: Wood, Acrylic sheet, PU, Putty, Spray paint Method: Laser Cutting, Laser Carving, Spray painting A red acrylic sheet is processed by a laser cutting machine to be the clock panel while the back plate is made of wood. In addition, there are three owl-shaped hands on the clock, which are made of PU and putty. The painted surface of the owl-shaped hands were polished by sand papers.
Prototype Material: formcore, EK
Design for Culture
Childbirth Herbal Bath Outer bag Balsam Blumea is used for herbal baths by traditional Hakka women during their period of confinement. The outer bag packaging design is from the imagery of a Hakka childbirth light, which means birth blessings. The combination of Hakka flower-print cloth and natural plant dyes shows the spirit of Hakka culture while the patterns of dyeing fabrics include Hakka elements such as a blue shirt and a Huofang building.
Blue-Shirt Soaked Bag Traditional Hakka blue shirts show the simplicity of Hakka women’s characteristics, users can enjoy the bath, while at the same time the blue-shirt soaked bag absorbs the fading colors of Balsam Blumea as time passes, similar to a dyeing process.
Balsam Blumea Herbal Bath Bag / 2013
Balsam Blumea Tea Bags Balsam Blumea is dried naturally with traditional methods in the atrium of a Huofang building, creating special relationship among Hakka, Balsam Blumea and Huofang. Combined with plant dyes, the package design displays the imagery of Huofang buildings to invite people to taste tea together.
Design for Culture
Design Background Regarded as treasure in Hakka culture, Blumea balsamifera, which is an herbal plant, can relieve rheumatism, chills and pains. There is the Hakka traditional custom in Liu Dui areas that Balsam Blumea is used for women to take herbal baths in their confinement period in order to fend off the cold chills and nursed back to health.
Characteristics of Blumea balsamifera In terms of the effect of Blumea balsamifera, it is proved that the plant not only can improve wound healing and blood circulation but also have many benefits for our health. On the other hand, the characteristics of Blumea balsamifera were explored as a material through different chemical and physical tests in our design process. Based on the benefits and characteristics, the plant can be used as herb tea, herbal bath and plant dye.
Herbal tea
Natural Dye
Herbal Bath
Balsam Blumea Herbal Bath Bag / 2013
Hakka cultural elements
Huofong Huofong is a red-brick Chinese quadrangle courtyard. Huofong refers to the same ancestor faction, has relatives with close kinship living in the house, maintaining the form of living together.
Blue shirt Blue shirts refer to the traditional Hakka women tops. The term “Blue shirt” is mostly referred to the use of fabric color being blue or black, then used to be called “Hakka blue shirt”.
Lantern At Hakka wedding, lanterns are used to wish couples luck for producing a son, while the lanterns hanging in ancestral halls demonstrate family having a flourishing population.
Betel leaf fan Early frugal Hakkas usually made a fan by dried betel leaves, which is environmentally friendly.
Design for Culture
Product Design Blue-Shirt Soaked Bag
Idea
Generation
Package Design
Package Design
Childbirth Herbal Bath Outer Bag
Balsam Blumea Tea Bags
Balsam Blumea Herbal Bath Bag / 2013
Childbirth Herbal Bath - Dozen package The pattern of Hakka image such as Huofong and blue shirt on the drawstring bag, presents the spirit of Hakka culture. In terms of the package design, the 12 herbal bath bags in the outer bag are bundled together with the twines and are put on two pieces of cardboard. In addition, the drawstring bag can be reused.
Blue shirt soaked bag A herbal bath bag is put into the soaked bag and hung on the faucet to soak in the water. After taking a bath, the herbal bag is taken out and discarded while the re-used soaked bag can prevent the herbal chips from scattering in the bathtub due to the broken bath bag.
Blumea balsamifera Tea Bag The tea leaves are put inside the fabric bag. The package design displays the imagery of Huofang buildings to invite people to taste tea together.
Design for Culture
Botanical Plant Dye How to dye The boiled water with Blumea balsamifera, is heated and is filtered through a sieve to extract the dye liquid. The pretreated cloth fabrics and rusty bolts are put into the liquid as dyes and iron mordant respectively.
Hammering Leaf Printing The leaves and flowers are put on the cloth fabrics and hammered to print them with the plant sap.
Tie Dye The cloth tied with stones or betel nuts is soaked in the dye liquid and dried after washing.
Model Making the greige was dyed by Blumea balsamifera with different mordants in order to create the fabrics with different color and be used in the product and package. After the test of botanical plant dye, the patterns of Hakka culture was printed on the fabric for the dozen package of childbirth herbal bath bag. In addition, the soaked bag is designed and made with the feature of traditional Hakka blue shirt, especially the Hakka printed cloth and button knot.
Balsam Blumea Herbal Bath Bag / 2013
Sustainable Design
Balsam Blumea Herbal Bath Bag / 2013
Design Guideline 1. The product and package design present Hakka culture 2. The eco-friendly package can be reused 3. The fabric soaked bag can prevent the Blumea balsamifera, spreading in the bathtub due to the broken wet disposable bath bag The product and package are designed as reusable and sustainable bags, which can extend the life cycle of the product and reduce packaging waste.
Resource
Raw material
Manufacture
Hakka Culture
Eco-friendly Package
Improve Herbal Bath Bag
Use
Design Strategy There is a interrelationship among the product, users, and environment. In terms of the product, the eco-friendly production and the materials are sustainable. The deep emotional connection between the products and their users is engendered by the Hakka cultural products.
User Sustainability perspective
Emotional connection
Product
Environment
No pollution
Landfill
Design for Culture
Transform The product is not only designed to rouse the public awareness to the importance of protecting the unique environment in Taiwan but also lead people to appreciate the beauty of culture and ecology. According to users’ needs, the butterfly-shaped modular units can be assembled with different types of combinations. In addition, the process to connect each butterfly piece as a product is like the scenary that butterflys get together and fly back to the place where they belong.
Design Background Physical properties of acylic sheet C l e a r, c o l o r l e s s a c y l i c s h e e t h a s a l i g ht t ra n s m i tta n c e o f 9 2 % . A c r y l i c s h e e t i s a l i g ht we i g ht , r i g i d a n d we at h e r- re s i sta nt t h e r m o p l a sti c . I t w i l l n o t d e te r i o rate a fte r m a ny ye a rs o f s e r v i c e b e c a u s e o f t h e i n h e re nt sta b i l i t y o f a c r y l i c re s i n s . A c r y l i c s h e e t i s d i m e n s i o n a l l y sta b l e a n d re s i sta nt to b re a ka g e , a n d c a n b e e a s i l y m a c h i n e d , h e at-fo r m e d a n d c e m e nte d .
Butterfly Kingdom - Taiwan Taiwan used to have the name of "Butterfly Kingdom". There are more than 400 species of butterfly in this small island. Unfortunately, in the 70's and 80's the numbers of butterfly was greatly reduced due to export and development. Taiwan is facing a crisis of declining butterfly diversity.
Transform / 2010
Design for Culture
Concept Users can assemble modular units with different combinations according to their needs and store the units easliy to save space. When the butterfly-shaped units are connected together, the structure of the product is stable because of the elasticity of acrylic sheet. Due to the acrylic edge-lighting effect, it is easier for users to recognize the position of objects, especially at night.
Modular design
Modular design
Elasticity
Edge lighting
Elasticity
Users can assemble the butterfly-shaped components by gently pressing the wing-shaped corners to fix it, while components can be connected to other components in a great variety.
Edge lighting
Model Making
Transform / 2010
Material: Acrylic sheet Mechanical processing : Laser Cutting
In the ďŹ rst stage, the acrylic sheet is processed by a laser cutting machine according to the layout. As the temperature is increased, the sheet passes through the thermoelastic state to the thermoplastic state and is formed with a mold. The sharp corners of acrylic models are heated and bent by heat gun and tweezers respectively, so the components can be ďŹ xed when interlocking. However, injection moulding will be used in mass-production.
Size : 80 X 50 X 2 (mm)
Size : mm
Design for Culture
Scenario
How do nearsighted people ďŹ nd their glasses especially at night?
Do you have enough dishes for your visitors to use?
Design for Urbanity
Design for Urbanity
Living by the River The whole metropolitan region Frankfurt Rhine Main in the recent years faces continuous population growth, as well as demographic, cultural and economic changes. For these reasons, the provision of both aordable and socially acceptable housing becomes an important issue. The increase in the number of households implies additional housing needs in the region, which are often met by adaptation and upgrading of the existing urban areas.
New District in Frankfurt-Gutleutviertel
The planning area is located in a former working-class neighborhood in the west of Frankfurt, the Gutleutviertel. The planning area of approximately 16 ha, situated western from the high-end area of the West Harbor and southern from the railway tracks leading to and from the main train station, is a potentially development area for new residential space. The area is divided on its northern and southern part by the centrally located GutleutstraĂ&#x;e Street. Eastern from the area is the Summerho Park, with a number of old trees.
Living by the River / 2015
Status Survey Based on the status survey, it is clear to see that the major residents are people aged 25 to 45 and they live alone. In addition, there are more obese children who studied in Gutleuviertel compared to the other areas in Frankfurt. Gutleuviertel
Frankfurt
Others
above 65 ages 38.2
14.6%
26.9
below 18 ages
4.5%
11.1%
48.5%
73.1 61.8
of residents aged 25 to 45 living alone
25-45 ages living alone
Single parents in all households
21.3%
migration rate
48.5%
% 100 50 45 40 35 30 25 20 15 10 5 0
Total population
5.844
Gutleuviertel
648.451 Frankfurt
The porportion of Persons with social security minimum beneďŹ ts
Gutleuviertel
48.5
Frankfurt 37.9
21.3 15.8
23.7 16.9 14.6
11.1
Persons
I II III IV I - Persons under 18 years old II - Living alone in the age group from 25 to 45 years III - Single parent at all family households IV - Persons 65 years and older
The proportion of overweight or obese children
Gutleuviertel
16.9%
Frankfurt
12.6%
21.9%
Gutleuviertel
12.7% Frankfurt
Urbanity Design for Society
Healthy & Sustainable Community Human beings are social creatures. When we are connected, we are healthier and live longer and prosper. Based on some design research and analysis, we decided to build a healthy and sustainable community for people to have active living. According to the factors which influence people’s health, we thought about how can we promote physical activity for people who live there. Therefore, there are some design guidelines involved in our project.
Factors Related to People’s Health
Living theFluss River/ 2015 / 2015 Lebenbyam
How to Promote Physical Activity
Healthy Communities with Better Transportation Options
More physical activity
Lower body weight
Lower rates of traďŹƒc injuries
Less air pollution
Improved mobility
Design for Urbanity
Sustainable Concepts Rainwater recycling system
Benefits of Green Roof
Absorbs sunlight
Increase efficiency
Resists fire
Current Status of Transit Running Routes Design for Society
Location of Car Sharing and Bike Rentals
Location of Sport Facility 2Std. 10Min. 10,2 Km
49 Min. 3,8 Km
1 Std. 2 Min. 4,9 Km
19 Min. 1,5 Km 1Std. 36 Min. 7,9 Km
25 Min. 2,0 Km 1 Std. 9 Min. 5,6 Km 53 Min. 4,2 Km 44 Min. 3,5 Km 55 Min. 4,4 Km
Living by the River / 2015
Design for Urbanity
Design Guideline Public space
Residential Area
River view Before
After
Land Use Plan
1
Cafeteria
6
Restaurant
2
Backery
7
Community
3
Shop
8
Parking Space
4
Housing
9
Car Sharing
14
5
Bistro
10
Bike Rentals
15
12
16
Shopping Mall
21
Boxing
17
Skateboarding
22
Kindergarten
18
Swimming
Community Kitchen
19
Yoga
Vendor
20
Fitness
Dancing School
Living by the River / 2015
Master Plan
View
Section Analysis
Facility
Communication
Green
Private area Public area
Transportation
Road Shared space
Sound levels
Noisy area Quiet area
Design for Urbanity
Marketplace
Green Roof
Living by the River / 2015
Pedestrian Street
River Park
Design for Urbanity
Installation Plan Sport Playground Water Playground Social Recreation
2 3
1
Sport
Water Playground
Living by the River / 2015 Playground
Social Recreation
Floor Plan 1
2
3
Design for Urbanity
Model Making
Material: Polyethylene foam, Cardboard, Iron Wire
Basically, the housing models are made of cardboard and they are processed by laser cutting machine. The models of outdoor installations are made of foam and iron wire.
Living by the River / 2015
Final presentation
Design for
Process
Design for Process
Creative Service Design
好茶, 行
Fine tea journey
好, 茶行 Fine tea shop
Designed by Shen-Kuei Huang/ Kuo-Chen Li/ Sharon Peng/ Daisy KPhuong/ Victor Ho/ Antonio Maude
In the modern society, how to keep and promote the value of traditional culture generally becomes more and more important. As the oldest city in Taiwan, Tainan is full of many old shops and right now numerous people are talking about them. Through this course, we hope to discover their value by service design and even develop a unique service for their customers. In our project, we choose Wen Feng Tea Shop as our case and plan to inject new life into the old tea shop.
Fine Tea Journey / 2013
Background Wen Feng Tea Shop is one of the historical old tea shops in Tainan which is located on Mincyuan road, nearby some attractions such as Wu Garden Art Center, BB Art Gallery, so the location is quite good for Wen Feng to raise awareness. It was established in 1869 in Qing Dynasty. therefore, in the store, you can see plenty of antiques which are moslty over 100 years old. And Wen Feng actually can be regarded as one of the leading tea shops in Tainan because it is one of the founder of Tainan Tea Guild.
Methodology
Interview Interviewee: owners, customers Observation: 5 times, 3-4 hours each Desk research: blog, tea guild website, social networking site
Data Analysis PEST
Value Chain
Porter’s 5 forces
Overview of major players in the Tea Value Chain
Design for Process
SWOT
Obstacle
Re-catogorized problems
Suggestion
Solvable Suggestion
Fine Tea Journey / 2013
Personas
The Value of Wen Feng Tea Shop
Design for Process
Customer Journey Map Customer Types TARGET GROUP
Loyal Customer 40-60 ages
Planned Tourists 20-40 ages
Unplanned Tourists Tourists passing by
Unplanned Tourists Family
Fine Tea Journey / 2013
Customer Expectations Tea is not only a beverage, it can also be a life style. Because tea drinking began during the Shang Dynasty, it has become a part of life. For the service design, we think we can not only promote the products in Weng Feng Tea Shop, but also tell our customers the stories behind the tea. Therefore, we will use some elements like tea god Lu Yu and 24 solar terms in the service design.
Healthy, Natural Tea
New Experience
Pleasant Service
Service Design
Tea God
24 Solar Terms
Physical Model
Tea God In the service design, we want to make the buying process be like a journey, so we will set the tea god, Lu Yu, as the guide on the journey. When customers get into the shop, Lu Yu will tell them the story of Fairy Black Tea. Because Fairy Black Tea is the specialty of Wen Feng, telling customers the story can be a good beginnig of the journey. In addition, according to the story, customers can know that “flavor” is a key element of tea drinking. We hope we can use the character, Lu Yu, to appeal to more customers and make them want to know more about tea. Because Lu Yu is the tea expert, this setting can help Wen Feng to arouse customers’ interest.
Design for Process
Twenty Four Solar Terms We can know that tea is really good for our body. However, it doesn’t mean that we can drink tea as long as we want anytime due to the different traits of tea. We want to take good use of 24 solar terms and teach our customers how to drink tea in different terms, even in different time in a day. According to some tea factory owners and books, we come up with the following figures. We want our customers to drink healthy and feel that tea drinking is a life style. Because each tea has its own story, we can tell them what is the story behind and why we drink it in this term instead of providing the information of tea benefits only. Dragon ball
Zhu ye qing Long brow
Lotus Qian ri hong
春
Jasmine
驚
Osmanthus
Qian liang
分
穀
立
Long jing
小
明 雨 夏 滿
芒
Silver needle
種
夏 至
蜇
雨 White peony
清
暑
水
小
Biluochun
立
春
暑
大
Phoenix-daffodils
寒
大
立
秋
Dong ding
Fu zhuang
冬 至
Hunan
處
小
寒
白 大
雪
Fermented
雪
小 立 霜 寒 冬
降
秋
露
暑
露 Light tieguanyin
分
Thick tieguanyin Da hong pao
Seventh son cake Fairy
Sauchong
Oriental beauty
Fine Tea Journey / 2013
Physical Model Inside the shop, we will classify our products into four seasons and put them into four dierent cabinets respectively. Thus, customers can get the tea he/she wants immediately. Also, we will put a smelling cup in front of each product and the guide in the shop, Lu Yu, will introduce them the dierent types of tea. This makes the buying process more fun because you can know what you buy is not only a beverage, but also a story, even a style.
Winter
Autumn
Tea leaves, sweet stays Summer Spring
Design for Process
PENGHU BAY`S BREEZE Promotion strategy of Penghu and perfume
Design by Shen-Kuei Huang, Wei-Luen Lin, Lilian Lee The main concept of our project is to build a deep tour to impress tourists on the beauty of Penghu. The project will involve local resources, including people, places, and culture. To create the unique impression of Penghu for tourists, the BREEZE perfume transforms the characteristics in Penghu to the package design and the attractive fragrance. BREEZE lead tourists to have an unforgettable journey in Penghu while the fragrance evokes tourists’ memory after they leave Penghu.
BREEZE X Penghu / 2014
Introduction Following the sea breeze, you start the journey in the afternoon. You stop by Erkan Village, the smell of rock bathed in sunshine greets you. Flicking vermicelli under warm sunshine, sneaking in the streets formed by coral stone wall, you come to the seaside. With Basalt showing you the beauty of joints, you are addicted to the scent of ocean. Then, star sand guides you to visit Twin Hearts Stone Weir, and you sit on the coast, enjoying the amazing scene of sunset. Feeling the warmth of lights on ďŹ shing boats, stars are covered the entire sky.
Urkan village
Vermicelli
Basalt
Star sand
Twin hearts stone weir
Sunset
Fishing boats
Design for Process
Concept of Breeze Breeze is sunny, woodsy, oriental fragrance with gourmand nuances. The fragrance features Gaillardia which creates both gentle and passionate women; a magical product of Oriental Lily – vanilla – which smells a warm and creamy on skin; a amber and patchouli surrounded with jasmine gives sensual and deep sensation.The beautiful bottle is designed in a form of the feature of Basalt, and the color of the perfume Breeze just like the sunset scenery in Penghu.
Package design
Fragrance
The design of Breeze perfume bottle combines cultural elements extracted from natural sceneries, cultural heritage and so on. The shape of the perfume bottle displays a single columnar jointing of basalt which is well-known scenery in Penghu. The gradient colors of the perfume represent the beautiful scenery of sunset in Penghu.
As one of the three treasures of Penghu, the fragrance of Gaillardia plays the most important role in the top notes of Breeze to demonstrate the feature in Penghu. In addition, Oriental Lily which is famous in Penghu expresses the Penghu ambience and represents the elegance of women. Breeze perfume makes women more attractive.
Gaillardia
BREEZE X Penghu / 2014
Design Strategy An wonderful journey is created through a combination of a package tour and a travel guide brochure in order to premote Penghu as well as the perfume. The tourist attractions we recommend set around the Penghu bay while the tour guide brochure highlights the connection between the attractions and the Breeze perfume. In addition, scented stamps are designed with the fragrance of the BREEZE perfume. As the tourists reach each attraction, they can not only stamp a unique souvenir stamp with a image of the attraction on the travel brochure but also smell the aroma of our product.
Target customers
The target customers we set up for the Breeze is the female range from 20 to 50 years old tourists have been Penghu, especially engaged our package tour.
白沙鄉
湖心鄉 西嶼鄉
馬公航公站
馬公市
Package tour
Fragrance stamp
Travel guide brochure
Design for Process
Deep tour The main motivation we chose “Maternal grandmother`s Penghu bay� wrote by An-Pang Pan as the slogan of our package tour is trying to map the local cultural source in the beginning we come up with the plan about setting all this attractions. Through the setting of package tour, we expect that it is possible to let the tourists realize the historical and natural characteristics in a one day short tour.
The Old House of An-Pang Pan
Guanyin Pavilion
Daguoye Columnar Basalt
Urkan Village
Tongliang Great Banyan
BREEZE X Penghu / 2014
TravelofGuide Layout Tour Brochure guide flyer Fragrance ingredients
Description of spots
Image of spots
Stamp Blank
Tour Map
Perfume tester card
Description of fragrance
Design for Process
A
A. Back cover
Description Stamp Blank of spots
Image of spots
B. Front cover
C. Content
Perfume tester card
B
C
BREEZE X Penghu / 2014
Showcase in the Old House of An-Pang Pan
Design for Process
Benefit
We will promote the project to Tourism Department of Penghu County Government for cooperation. Then, we can get funds from the government and execute the project to drive more tourists to visit Penghu and directly boost Penghu’s economy. The project involves lots of local resources in Penghu, including people, culture, and nature.
social organization
BREEZE X Penghu / 2014
Preparation Cooperate with local government Engage local cultural workers Train up local guides Involve makers of Urkan Chuan Xiang Set the light decoration at Kwanyin Temple Decorate The Old House of An-Pang Pan Negotiate with channels
Project execution Involve local trained guide Set DIY lessons of Urkan Chuan Xiang Feel Panghu’s cultures deeply interact with residents Know local history more Visit lots of cultural and natural heritage Have a variety of famous local food Combine with Penghu Fireworks Festival
Future Gain proďŹ ts from sales of BREEZE Have local trained guide available Build a new and special trip Enrich the characteristics of Penghu Fireworks Festival Raise the awareness of environment protection
Design for
Craft
Design for Craft
Metalwork Design
Minerva’s owl
The owl of Minerva spreads its wings only with the falling of the dusk. — G.W.F. Hegel Minerva is the Roman goddess of wisdom identified with Athena in Greek mythology. According to the legend, the goddess of wisdom is always accompanied by an owl appears. When people saw the owl hovering in the air, they knew Minerva had visited. The concept of the necklace combines the imagery of the owl, which shows the inner beauty and wisdom of the wearer.
Metalwork Design / 2011
Model Making Material: bronze sheet, leather cord, lace ribbon The models are processed through many techniques including saw cutting, grinding, acid pickling, etching, black oxide and polishing.
Tung flowers Walk on a trail covered by Tung flowers, and appreciate the beauty of nature in our daily life
Design for Craft
Tableware Design An imagery of fish to express leisurely comfortable lifestyle is used to increase the atmosphere during the time on the table. People would enjoy the fun of cutlery during the using process. The form of the fork and spoon are derived from the imagery of guppies. The use of enamel will be the highlight of the characteristic of guppies while the smooth curves of the spoon express the unique movements of the fish.
Model Making
Material: bronze sheet, enamel
The models are processed through many techniques including saw cutting, grinding, letter print, annealing, raising, forging, kiln fired enamels, acid pickling and polishing.
Glimmer / 2015
Glimmer Glass Artwork
T h e i m a ge o f g o l d fi s h d e m o n st rate s t h e c o u p l e o f fi s h fl i tti n g a ro u n d s o l e i s u re l y. B a s e d o n t h e fe at u re s o f t ra n s p a re nt g l a s s , t h e s h a p e o f t h e g o l d fi s h l o o ks m o re d y n a m i c i n t h e fl o w i n g wate r w h i c h i s p re s e nte d b y t h e t ra n s p a re nt a n d b l u e g l a s s .
Design for Craft
Procedure
Po l yst y re n e fo a m b o a rd
W i re M e s h
1.
C l ay
Po l yst y re n e fo a m b o a rd
Prepare a model a n d m o l d b ox
P l a ste r, sand, wate r
Wa i t u nti l t h e p l a ste r i s d r y
2.
Po u r t h e p l a ste r i nto t h e m o l d ( n e gati ve m o l d )
3.
Re m o v e t h e foam board and clay
Glimmer / 2015
D i a m o n d A b ra s i ve handpads
7.
Po l i s h t h e g l a s s
6. Re m o v e
the p l a ste r m o l d
900 C
5.
P l a ste r
Glass
4.
Put the glass into the plaster mold box
Put it in a oven to m e l t t h e g a l s s
Design for Craft
Glimmer / 2015
Huang, Shen Kuei kuei325@gmail.com
