Shen Kuei Huang_Portfolio

Curriculum Vitae

Huang, Shen Kuei Day of Birth / 1991. 03. 25 E-mail / kuei325@gmail.com Mobile / +886 932 876983 Address / No.161, Gaotie 12th Rd., Guiren Dist., Tainan City 711, Taiwan

Education Technische Universität Darmstadt Architecture, Exchange program Sep. 2013 – present National Cheng Kung University Industrial Design, Master (MA), GPA 3.9 Sep. 2009 – Jun. 2013 National Yunlin University of Science and Technology Industrial Design, Bachelor (BA)

Sep. 2015 – present

Work Experience Teaching Assistant National Cheng Kung University, Industrial Design department, Taiwan Sep. 2013 – Jan. 2014 Studio Fellowship Worker National Cheng Kung University, Workshop/ Design Factory, Taiwan Jul. 2012 – Aug. 2012 Industrial Design Assistant (Internship), Jadeng Machine Tech. Co., Ltd. (JMTC), Research & Development Department, Taiwan Sep. 2014 – Jan. 2015

Computer Skills Graphic – Adobe Photoshop, Adobe Illustrator 3D Modeling – Catia, Cinema 4 D, KeyShot Document Processing Software – Microsoft Office

Language Skills Mandarin Chinese - Mother tongue Traditional Taiwanese - Mother tongue English - Proficient German - Basic

Conference & Exhibition May. 2015

The Sixth Asian Conference on the Social Sciences Kobe, International Design Conference ‘The Bridge between Problems and Solutions in Design: Taking a Toddler's Case as an Example’

May. 2014

Chinese Institute of Design Taipei, Design Conference ‘A Study of Classification and Assessment Methods for Design Problems’

May. 2013

13th Young Designers' Exhibition (YODEX), Taipei

Achievements Design Contest 2015 The First National TRIZ Systematic Innovation Method Thesis Award – Honorable Mention and Best Presentation Award 2014 MOE Scholarship Program for Overseas Study in Arts & Design, Ministry of Education – Finalist 2012 National Intelligent Robot Contest – Finalist 2011 KYMCO Motorcycle Design Competition Cup (KDCC) – Bronze Award 2010 Acrylics Creative Contest– Excellence Award Music Contest 2013 National Student’s Music Contest Finals, Dulcimer solo – Excellence Award 2009 National Student’s Music Contest Finals, Dulcimer solo – 4th Place 2009 National Student’s Music Contest, Dulcimer solo – 1st Place, Tainan Certification 2014 IELTS 6.5 (L 6 / R 8 / W 6 / S 6.5) 2009 AutoCAD 2010 Certified Professional 2009 American Mathematics Contest 12, The Mathematical Association of America – Certificate of Distinction (score 109.5, PR=97) 2009 American Invitational Mathematics Examination – Certificate of Participation

Activities & Workshops Mar. 2015 [3Weeks] Jul. 2014 – Aug. 2010 Jul. 2013 [5 Days] Sep. 2010 – Jan. 2011 Feb. 2010 – Jun. 2010 Jul. 2011 – Aug. 2011

Tactile Material Experience Workshop MOE Scholarship Program for Overseas Study in Arts and Design Workshop Liouduei Design Workshop Yuntech Chinese Chamber Orchestra– General Director Yuntech Chinese Music Club – Director of Graphic Arts Voluntary Worker of Library

Design for

Society

Design for Society

-

-

Clothes Revolver / 2013

Clothes Revolver Window Hanger

The design combines a window and a clothes line, with a window set on a bar that can be swivelled. After the clothes are hung, the window can be turned to face the outside. No more leaning out the window and endangering your own life. The Clothes Revolver is easy to use and is aimed at people who wish to save time, space and money.

Window Window

+ +

Hanger Hanger

= =

Clothes Clothes Revolver Revolver

Design for Society

-

-

Window Dryer / 2013

Window Dryer Window clotheshorse

Window Dryer brings an easy way to dry clothes for apartment dwellers with busy lifestyles and enables them use limited space eectively. When the window is opened, it creates a perfect space for hanging clothes.

Not only is privacy preserved, users can also enjoy the lovely fragrance of fresh clothes dried by the sun.

Window

+

Hanger

=

Window Dryer

Design for Society

Design Background Overcrowding has become a problem due to urbanization, with more and more people living in apartment buildings.

In many Asian countries, people usually do not have enough time for housework because of their busy lifestyles.

Status Survey There is a dramatic growth among temporary residents from 1998 to 2006.

1998

2002

2006

7 93

10

13

90

5%

Attend school Employment Others Military service

23%

87 32%

Main reasons

40% Local residents

Temporary Residents

above 40 ages

30-39 ages

The main reasons why temporary residents live in foreign places.

below 19 ages

38.5% of temporary residents are 20-29 ages

Residency Safety Equipment

Neighbors

20-29 ages

55% Rent

House Quality

% 100

Males spent less than 1 hour and females spent more than 3 hours doing housework on average.

35 30 25 20 15 10 5 0

Rent is the primary housing consideration among temporary tenants

There is a downward trend in the average amount of time spent doing housework per day.

Aug. 2001 Sep. 2006

less than 1 hour

1-2 hours

2-3 hours

more than 3 hours

Clothes Revolver & Window Dryer / 2013

Current Problems Based on fieldwork, including outside interviews, some current problems related to clothes drying procedures were uncovered. As the problems were defined, a survey was given to 59 subjects to evaluate common problems. The following descriptions demonstrate problems that at least one third of the subjects often face when drying clothes.

Problems of hanging clothes 1. Different types of hangers need to be used depending on clothing type 2. Scraps of tissue stick to clothes due to unchecked pocket contents 3. clothes are wrinkled after doing laundry 4. Repetitive actions for reducing wrinkles

Problems of drying clothes 5. Wet clothes dry slowly on cloudy or rainy days 6. Wind crowds clothing together, preventing fast drying 7. Clothes are blown away by wind 8. Baggy pants easily fall off 9. Hanging clothes causes deformation

Problems of gathering clothes 13. Clothes cannot be gathered quickly from the outside when it rains 14. Dryed clothes bunched together when carried inside before folding, causing wrinkles

Problems with clothes drying space 10. Lack of privacy in visible spaces for hanging underwear 11. Public clothes drying areas are not clean 12. A windowsill in a suite is too small to dry clothes

Design for Society

Current Market Threat of Substitutes Clothes dryers use heat from electric motors to remove moisture from clothes.

cons high electricity consumption

pros rapid drying

Competitor Analysis Good

Acceptable

Poor

Product Specification

Material

Wall-mounted drying racks

Standing drying rack

Aluminum

Aluminum

Wall-mounted

FloorStanding

Automatic Drying Racks

Manual Drying Rack

Stainless Steel Stainless Steel

Multifunctional Wall-mounted 6-hanger Drying Racks PP/ EVA / Stainless Steel

Stainless Steel

Foldable Safety Type Volume Weight Load

Ceilingmounted

Ceilingmounted

Door-mounted Wall-mounted

Clothes Revolver & Window Dryer / 2013

Design Scope Definition who

when

where

hanging and gathering clothes

Single tenants

what

why

outside window

Clothes drying rack

No proper products

windowsill

for individual

in the market for users living alone in tiny rooms.

Design Guideline Primary

Secondary

Reduce indoor humidity

Easy to move clothes to room

Preventing dust & rain

Saving space Drying space combined with wardrobe

Indoor

Outdoor

Keeping clothes evenly separated

Increase Ventilation

Drying space combined with window

Keep privacy

Drying rack combined with laundry basket

Saving space

Design for Society

Idea Generation

Clothes Revolver & Window Dryer / 2013

Indoor

Concept 1

Retracting screen to improve air circulation

A drying clothes rack - laundry closet combination to simplify the laundry process. It is combined with windows to shorten drying time and reduce indoor humidity. Curtain provides privacy and prevents added indoor humidity.

Open window improves ventilation for drying clothes Glass window cover prevents

rain

Space for 10-12 pieces of clothing

Design for Society

Indoor &Outdoor Concept 2

Indoor Pull the clothes rack down to dry clothes

The clothesline space combined with windows enables clothes to be hanged indoors and outdoors to simplify the drying process, while still being eective in a limited space.

Outdoor Push the clothes rack out to dry clothes and close the folding screen

Glass window cover prevents rain

Concept 3 Rotate handle 90 degrees Outdoor 90

Indoor

Push handle to engage external central axis Outdoor

Indoor

Push handle to pivot central axis Simplify the clothes drying process by revolving clothes rack to transfer clothes from the outdoors to indoors.

Outdoor

Indoor

Clothes Revolver & Window Dryer / 2013

Outdoor Concept 4

Lift the window by slide rails to dry clothes

Propped triangle space enables drying underwear with privacy.

The roof automatically shields clothes when it rains.

Close the window

window awning naturally extends by rain-weight activation

Concept 5

Open the sides of basket to create cover and ďŹ x with fasteners

Laundry basket can hold clothes and act as a cover to prevent rain after drying clothes. Z-shaped freestanding rack is easy to assemble.

hang basket on the rack

The impermeable basket serves as a shelter to prevent dust and rain

Design for Society

1:2 Prototype & Final model Making

Model Making

Material: Wood, stainless steel, fabric, Acrylic sheet

Basically, the part of window is made of wood. The window is machined stainless steel pipes are bended as the drying clothes rack of the Clothes Revolver. Some mental operating components such as screws are used on the inner stricture of window.

Clothes Revolver & Window Dryer / 2013

1:2 Final Model

Design for Society

Scenarios

Eco-friendly

1

2

3

Indoor View

Clothes are dried by natural sunlight, which achieves sterilization without using a drying machine and thus energy-saving.

Hang clothes and swivel to place them outside

Outside View External cover provides protection from rain

Indoor View When dry, simply collect clothes by swivelling the window

4

Indoor View Included curtain provides increased privacy

Clothes Revolver Window Hanger

Design for Society

How to use

Feature Exterior Cover The cover is formed naturally after the window has been pulled up and forms a shield for rain

Folding window screen The screen can be opened and closed completely by eectively using space

Privacy The triangular corner provides an enclosed, private space to dry your underwear

up the window and 1 Pull open the handle-lock

Closet The closet provides storage for newly collected laundry

2 Pull out the clothes hanger

3 Hang on the laundry

4 Push out the clothes hanger

Window Dryer

Window clotheshorse

Eco-friendly

Design for Society

Fica Robot

Aquaculture management robot

T h e p ro p o s a l i s d e s i g n e d to re d u c e fi s h fa r m e rs ’ re p e ate d , m o n o to n o u s m o ve m e nt s a n d s o l ve t h e s h o r ta ge o f h u m a n re s o u rc e s .

B a s e d o n a n effi c i e nt fo o d - m a n a ge m e nt syste m and a u to m ati c wate r- q u a l i t y m o n i to r i n g , t h e F i c a Ro b o t c a n re d u c e t h e r i s k o f a c c i d e nt s a n d fi s h m o r ta l i t y. I n h i g h - r i s k we at h e r c o n d i ti o n s , F i c a c a n o ffe r p re ve nti ve m e a s u re s , s u c h a s re p l a c i n g fi s h fa r m e rs w h o p at ro l fi s h fa r m s d u r i n g t y p h o o n s , t h u s h e l p i n g to re d u c e t h e fa r m e rs ’ r i s k o f b e i n g st r u c k b y l i g ht n i n g .

Fica Robot / 2012

Current Challenge Based on the dramatic impact of a quickly-changing environment upon the aquaculture industry, ďŹ sh have been dying in large numbers from diseases and changes in water temperature due to rising sea levels, global warming and rainfall anomalies.

G l o b a l Tre n d

The trend of ďŹ sh health monitoring has become more important with each passing year, for instance, new rules on the health of farmed ďŹ sh have been adopted by the European Commission in 2005. The Japanese Health Ministry has implemented a positive list system to inspect drug residues in imported products. As a result, appropriate medication and improved breeding environments are an essential part for the quality of aquaculture products.

Design for Society

Procedure for growing out fish take milkfish for example

Inspection and acceptance of fry and materials

Fry (young fish) evaluation

Storage equipment and operation

feed

drugs

feed storage

drug storage

feed control

drug control

Fry in pond

Aquaculture operation

Breeding

grow-out

harvest treatment

Harvest treatment and Sale

Packing and shipping

Sale

Fica Robot / 2012

Status Analysis KJ Analysis According to field studies, including observation and interviews, current aquacultural situations have been clarified and problems have been defined by correlation through the KJ Method and image analysis.

Brood fish cultivation

Harvest treatment & transport sales

Daily management

Illness Environmental Management

Storage facilities & operations

Predator

Expectation

Yield/ Cost

Illness Environmental Management - Medical treatment - Hygiene

Daily management - Overwintering management - Water quality management - Fish fry breeding - Feed management - Pond management

Storage facilities & operations

Harvest treatment & transport sales

- Storage - Facilities

- Harvest - Transportation - Sale - Processing

Design for Society

Design Vision 1

- Water Quality Management - Site Management: remove diseased fish and dirty foam through cleaning and disinfection - Chilling injury emergency treatment

2

3

- Feeding Management - Fish detection and medical treatment

- Harvest Management: sub-pool, fish collection, fish inventory - Transport: load fish, transport and distribution

Fica Robot / 2012

Concept RF technology is used for wireless transmission of information and 24-hour monitoring of the oxygen content of the ďŹ sh ponds.

When the dissolved oxygen of the ďŹ sh ponds is below the set value, users can improve it by remote control.

Solar panel Food storage cover Water quality indicator light - linear LED light

Drug dosage indicator light - LED light

Infrared cameras

Power light - LED light

Infrared distance sensors

Drug-release hole Spinning wing

Pump-jet Underbody houses Lithium battery

Built-in multi-sensor and multifunctionalmonitors 1. Dissolved oxygen sensor turbidimeter 2.Inductive charging stand 3. CMOS image sensor for 3D sensing

Design for Society

Scenario Patrol pond at night

Real-time monitoring, especially during typhoon conditions

Monitoring Diseased fish

Detachable charging dock 1. Ramps and charging dock, can be combined according to the environment 2. Automatically goes ashore to charge

Fica Robot / 2012

Signal Design Indicators of Water pollution Standard

Warning

Dangerous

Medication Treatment Levels Normal

Reminder

Warning

Green light

Flashing yellow light

Red light

Design for Society

Remote Control Vodafone

19:23

Real Time NEW

1PM

5H AGO

2PM 3PM

MORNING

4PM

5PM

6PM

25.70

7.68

5.5%

23.06

Temperature

pH

Salinity

Turbidity

DO 15.5 Mg/L Cl2

0.085 ppm

Water quality monitoring and notification system

40.5 ppm

NH3

1. Remote data transmission 2. Emergency notiďŹ cation 3. Records daily values, and color shows current status of water quality

STANDARD

Vodafone

19:23

Vodafone

Remote Control

Real Time NEW

21.68 C

1PM

1

2

3

19:23

4

5

19:23

5H AGO

2PM 3PM

4PM

MORNING

5PM

6PM

6

25.70 C

25.70

7.68

5.5%

23.06

Temperature

pH

Salinity

Turbidity

DO 15.5 Mg/L NH3 Cl2

0.085 ppm

40.5 ppm

STANDARD

Fica Robot / 2012

Model Making Material: ABS, Acrylic, LED light Method: CNC

Basically, the robot is made of ABS and is processed by CNC machine. The shells of the head lights are made of acrylic while LED lights are used in the head light of the robot.

Design for Society

Future Work 1. Build a Brand

- Traceable and sustainable seafood production The brand will not only help customers to make purchasing decisions but also allow consumers to trace fishery products to the source, in order to know the farms, fishing dates and inspection reports.

Fica Government

Restaurant

Community

2. Cooperation For creating sustainable, coexisting environments, the fish brand will collaborate with local governments and enterprises to improve negative agricultural impacts upon the environment.

3. Developing Leisure Fisheries - Economic and ecological benefits

Developing leisure fisheries will create a new channel for sustainability oriented aquaculture business.

Black-faced Spoonbill is one almost extinct bird in the world and protected by regulation.

Black-faced Spoonbills inhabit seashores, estuaries, and fish farms. They feed mainly on small fish and shrimp. Migrant Black-faced Spoonbills congregate in lands near the Tsengwen River in Taiwan, to pass the winter.

Fica Robot / 2012

Social Innovation

Commercial Fish Farmers

Consumers

Win Environment Farm to table Win-Win-Win for the environment, the consumers and the commercial fish farmers —with our future generations designated as the most prominent beneficiaries.

Beneficiaries With community and restaurant support, fish farmers will have a direct channel to dependable markets, restaurant can get the most sustainable, freshest fish and consumers will appreciate and understand the source of food.

Design for Society

Yearning

Electric Scooter

The Yearning scooter is designed for young women, the concise form reflects the rational aesthetic of a new generation. Eco energy will lead a new movement in 2015. Influences from the albatross and symbols of cleanliness and zero-emissions energy will provide riders with a comfortable mood, just as birds flying in the sky.

Yearning / 2011

- Horizontal lines show the dynamic beauty of a soaring bird - Linear LED headlights and layered metal accent components reect a sense of future technology and enhance visual focus at night

Dynamic Lighting devices Showing current energy consumption

Voice Control GPS operation Combined with smart phones

Driving Recorder Use cloud transmission

Design for Society

Design Background Theme

Usage Survey

The 2015 second generation Racing King is designed to create a new look for a younger generation aged 18 to 25.

Taiwanese Motorcycle Ridership (total : 384 subjects) Average

Percentage of Travel distance Percentage of population population per day

Below 30 km / hr

4.2%

30~50 km / hr

Below 5 km

20.3%

52.3%

5~15 km

27.6%

50~70 km / hr

37.2%

15~25 km

20.1%

70~90 km / hr

6%

25~35 km

12.5%

Above 35 km

19.5%

Above90 km / hr

0.3%

Taiwanese Electric Motorcycle Ridership (total : 244 subjects) Average

Percentage of Travel distance Percentage of population population per day

20~30 km / hr

24.2%

Below 10 km

48.5%

30~40 km / hr

51.1%

10~15 km

20.1%

40~50 km / hr

21.4%

15~20 km

17.6%

3.3%

20~30 km

9.8%

Above 30 km

3.9%

Above 50 km / hr

Market positioning Warm

Smooth and

Sharp

Round

Cold

Yearning / 2011

Persona

Image Board Lifestyle Board

Young women aged 18-25, who maintain a healthy diet and physical and spiritual exploration. They are sporty and adventurous.

Their general attitude of life is toward nature advocacy and ecological sustainability.

Mood Board

Theme board

Design for Society

Idea Generation As an inspiration to design, the albatross represents a symbol of cleanliness and zero-emissions energy.

Albatrosses fly in the sky for long times without flapping their wings and glide over the sea through effective use of aerodynamic principles. The great albatross has the longest wingspan of any bird—up to 3.4 meters and a single flight distance of 10,000 miles can be achieved. In addition, the lifespan of some albatross species exceeds 50 years.

Yearning / 2011

Design for Society

Scenario

Night Security After the scooter is turned off, headlights illuminate for thirty seconds, so women can not only take their belongings easily but can also check the surrounding area at night to increase their security.

Easy to move It is difficult for women to pull a scooter from a narrow space because of the scooter weight and the offset handle-lock, whereas the multi-stage central locking system of the Yearning scooter does not require wheel turning, allowing simple locking for women and enabling them to pull the scooter out easily.

Yearning / 2011

1ďźš3 Scooter Model Material: PU, ABS, Acrylic, leather Mechanical processing equipment: CNC, Lathe, Laser cutting machine

Model Making Individual work

When building a physical model, there are a number of factors one has to consider to ensure development of a quality sample. Some of these challenges can be exacerbated when timing is short. Factors such as rain or typhoons can negatively aect paint-drying processes, and in some cases prevent local contributing businesses from opening - further adding to delays. Ultimately, designers must learn to overcome these circumstances for timely, quality development.

Design for

Culture

Owl Clock / 2011

Owl Clock The Master standing by a stream, said, " It passes on just like this, not ceasing day or night!" that encourages people to seize the time and to learn.

Design for Culture

Owl Clock

The central Confucian ideology of "benevolence" is conveyed through the clock, which portrays the legend of Confucius’ impact upon owls. To achieve Confucius’ aim of education, four things had been taught by the master: letters, ethics, devotion of soul, and truth. The clock reminds people to enhance personal cultivation and to seize the time.

Confucius (551–479 BC) was a famous Chinese teacher, politician, and philosopher of Chinese history. "Benevolence" is the core of Confucianism doctrine. The historical importance of education in Chinese culture is derived from the teachings of Confucius and philosophers of the Chou era.

Owl Clock / 2011

Design Background In the past, Confucian Temples symbolized the educational centers of traditional Chinese culture. Originally built in 1665, the Tainan Confucius Temple is the oldest and most beautiful temple dedicated to Confucius in Taiwan, known as the very ďŹ rst school in Taiwan. The unique style embodies the spirit of the Chinese culture.

Feature The owl clay sculptures on the roof, as typical decorations of Confucian Temples, symbolize that in teaching there should be no distinction of classes.

Model Making Material: Wood, Acrylic sheet, PU, Putty, Spray paint Method: Laser Cutting, Laser Carving, Spray painting A red acrylic sheet is processed by a laser cutting machine to be the clock panel while the back plate is made of wood. In addition, there are three owl-shaped hands on the clock, which are made of PU and putty. The painted surface of the owl-shaped hands were polished by sand papers.

Prototype Material: formcore, EK

Design for Culture

Childbirth Herbal Bath Outer bag Balsam Blumea is used for herbal baths by traditional Hakka women during their period of confinement.

The outer bag packaging design is from the imagery of a Hakka childbirth light, which means birth blessings.

The combination of Hakka flower-print cloth and natural plant dyes shows the spirit of Hakka culture while the patterns of dyeing fabrics include Hakka elements such as a blue shirt and a Huofang building.

Blue-Shirt Soaked Bag Traditional Hakka blue shirts show the simplicity of Hakka women’s characteristics, users can enjoy the bath, while at the same time the blue-shirt soaked bag absorbs the fading colors of Balsam Blumea as time passes, similar to a dyeing process.

Balsam Blumea Herbal Bath Bag / 2013

Balsam Blumea Tea Bags Balsam Blumea is dried naturally with traditional methods in the atrium of a Huofang building, creating special relationship among Hakka, Balsam Blumea and Huofang. Combined with plant dyes, the package design displays the imagery of Huofang buildings to invite people to taste tea together.

Design for Culture

Design Background Regarded as treasure in Hakka culture, Blumea balsamifera, which is an herbal plant, can relieve rheumatism, chills and pains. There is the Hakka traditional custom in Liu Dui areas that Balsam Blumea is used for women to take herbal baths in their confinement period in order to fend off the cold chills and nursed back to health.

Characteristics of Blumea balsamifera In terms of the effect of Blumea balsamifera, it is proved that the plant not only can improve wound healing and blood circulation but also have many benefits for our health.

On the other hand, the characteristics of Blumea balsamifera were explored as a material through different chemical and physical tests in our design process. Based on the benefits and characteristics, the plant can be used as herb tea, herbal bath and plant dye.

Herbal tea

Natural Dye

Herbal Bath

Balsam Blumea Herbal Bath Bag / 2013

Hakka cultural elements

Huofong Huofong is a red-brick Chinese quadrangle courtyard. Huofong refers to the same ancestor faction, has relatives with close kinship living in the house, maintaining the form of living together.

Blue shirt Blue shirts refer to the traditional Hakka women tops. The term “Blue shirt” is mostly referred to the use of fabric color being blue or black, then used to be called “Hakka blue shirt”.

Lantern At Hakka wedding, lanterns are used to wish couples luck for producing a son, while the lanterns hanging in ancestral halls demonstrate family having a flourishing population.

Betel leaf fan Early frugal Hakkas usually made a fan by dried betel leaves, which is environmentally friendly.

Design for Culture

Product Design Blue-Shirt Soaked Bag

Idea

Generation

Package Design

Package Design

Childbirth Herbal Bath Outer Bag

Balsam Blumea Tea Bags

Balsam Blumea Herbal Bath Bag / 2013

Childbirth Herbal Bath - Dozen package The pattern of Hakka image such as Huofong and blue shirt on the drawstring bag, presents the spirit of Hakka culture. In terms of the package design, the 12 herbal bath bags in the outer bag are bundled together with the twines and are put on two pieces of cardboard. In addition, the drawstring bag can be reused.

Blue shirt soaked bag A herbal bath bag is put into the soaked bag and hung on the faucet to soak in the water. After taking a bath, the herbal bag is taken out and discarded while the re-used soaked bag can prevent the herbal chips from scattering in the bathtub due to the broken bath bag.

Blumea balsamifera Tea Bag The tea leaves are put inside the fabric bag. The package design displays the imagery of Huofang buildings to invite people to taste tea together.

Design for Culture

Botanical Plant Dye How to dye The boiled water with Blumea balsamifera, is heated and is filtered through a sieve to extract the dye liquid. The pretreated cloth fabrics and rusty bolts are put into the liquid as dyes and iron mordant respectively.

Hammering Leaf Printing The leaves and flowers are put on the cloth fabrics and hammered to print them with the plant sap.

Tie Dye The cloth tied with stones or betel nuts is soaked in the dye liquid and dried after washing.

Model Making the greige was dyed by Blumea balsamifera with different mordants in order to create the fabrics with different color and be used in the product and package.

After the test of botanical plant dye, the patterns of Hakka culture was printed on the fabric for the dozen package of childbirth herbal bath bag. In addition, the soaked bag is designed and made with the feature of traditional Hakka blue shirt, especially the Hakka printed cloth and button knot.

Balsam Blumea Herbal Bath Bag / 2013

Sustainable Design

Balsam Blumea Herbal Bath Bag / 2013

Design Guideline 1. The product and package design present Hakka culture 2. The eco-friendly package can be reused 3. The fabric soaked bag can prevent the Blumea balsamifera, spreading in the bathtub due to the broken wet disposable bath bag The product and package are designed as reusable and sustainable bags, which can extend the life cycle of the product and reduce packaging waste.

Resource

Raw material

Manufacture

Hakka Culture

Eco-friendly Package

Improve Herbal Bath Bag

Use

Design Strategy There is a interrelationship among the product, users, and environment. In terms of the product, the eco-friendly production and the materials are sustainable. The deep emotional connection between the products and their users is engendered by the Hakka cultural products.

User Sustainability perspective

Emotional connection

Product

Environment

No pollution

Landfill

Design for Culture

Transform The product is not only designed to rouse the public awareness to the importance of protecting the unique environment in Taiwan but also lead people to appreciate the beauty of culture and ecology.

According to users’ needs, the butterfly-shaped modular units can be assembled with different types of combinations. In addition, the process to connect each butterfly piece as a product is like the scenary that butterflys get together and fly back to the place where they belong.

Design Background Physical properties of acylic sheet C l e a r, c o l o r l e s s a c y l i c s h e e t h a s a l i g ht t ra n s m i tta n c e o f 9 2 % . A c r y l i c s h e e t i s a l i g ht we i g ht , r i g i d a n d we at h e r- re s i sta nt t h e r m o p l a sti c . I t w i l l n o t d e te r i o rate a fte r m a ny ye a rs o f s e r v i c e b e c a u s e o f t h e i n h e re nt sta b i l i t y o f a c r y l i c re s i n s . A c r y l i c s h e e t i s d i m e n s i o n a l l y sta b l e a n d re s i sta nt to b re a ka g e , a n d c a n b e e a s i l y m a c h i n e d , h e at-fo r m e d a n d c e m e nte d .

Butterfly Kingdom - Taiwan Taiwan used to have the name of "Butterfly Kingdom". There are more than 400 species of butterfly in this small island.

Unfortunately, in the 70's and 80's the numbers of butterfly was greatly reduced due to export and development.

Taiwan is facing a crisis of declining butterfly diversity.

Transform / 2010

Design for Culture

Concept Users can assemble modular units with different combinations according to their needs and store the units easliy to save space. When the butterfly-shaped units are connected together, the structure of the product is stable because of the elasticity of acrylic sheet. Due to the acrylic edge-lighting effect, it is easier for users to recognize the position of objects, especially at night.

Modular design

Modular design

Elasticity

Edge lighting

Elasticity

Users can assemble the butterfly-shaped components by gently pressing the wing-shaped corners to fix it, while components can be connected to other components in a great variety.

Edge lighting

Model Making

Transform / 2010

Material: Acrylic sheet Mechanical processing : Laser Cutting

In the ďŹ rst stage, the acrylic sheet is processed by a laser cutting machine according to the layout. As the temperature is increased, the sheet passes through the thermoelastic state to the thermoplastic state and is formed with a mold. The sharp corners of acrylic models are heated and bent by heat gun and tweezers respectively, so the components can be ďŹ xed when interlocking. However, injection moulding will be used in mass-production.

Size : 80 X 50 X 2 (mm)

Size : mm

Design for Culture

Scenario

How do nearsighted people ďŹ nd their glasses especially at night?

Do you have enough dishes for your visitors to use?

Design for Urbanity

Design for Urbanity

Living by the River The whole metropolitan region Frankfurt Rhine Main in the recent years faces continuous population growth, as well as demographic, cultural and economic changes. For these reasons, the provision of both aordable and socially acceptable housing becomes an important issue. The increase in the number of households implies additional housing needs in the region, which are often met by adaptation and upgrading of the existing urban areas.

New District in Frankfurt-Gutleutviertel

The planning area is located in a former working-class neighborhood in the west of Frankfurt, the Gutleutviertel. The planning area of approximately 16 ha, situated western from the high-end area of the West Harbor and southern from the railway tracks leading to and from the main train station, is a potentially development area for new residential space. The area is divided on its northern and southern part by the centrally located GutleutstraĂ&#x;e Street. Eastern from the area is the Summerho Park, with a number of old trees.

Living by the River / 2015

Status Survey Based on the status survey, it is clear to see that the major residents are people aged 25 to 45 and they live alone. In addition, there are more obese children who studied in Gutleuviertel compared to the other areas in Frankfurt.

Gutleuviertel

Frankfurt

Others

above 65 ages 38.2

14.6%

26.9

below 18 ages

4.5%

11.1%

48.5%

73.1 61.8

of residents aged 25 to 45 living alone

25-45 ages living alone

Single parents in all households

21.3%

migration rate

48.5%

% 100 50 45 40 35 30 25 20 15 10 5 0

Total population

5.844

Gutleuviertel

648.451 Frankfurt

The porportion of Persons with social security minimum beneďŹ ts

Gutleuviertel

48.5

Frankfurt 37.9

21.3 15.8

23.7 16.9 14.6

11.1

Persons

I II III IV I - Persons under 18 years old II - Living alone in the age group from 25 to 45 years III - Single parent at all family households IV - Persons 65 years and older

The proportion of overweight or obese children

Gutleuviertel

16.9%

Frankfurt

12.6%

21.9%

Gutleuviertel

12.7% Frankfurt

Urbanity Design for Society

Healthy & Sustainable Community Human beings are social creatures. When we are connected, we are healthier and live longer and prosper. Based on some design research and analysis, we decided to build a healthy and sustainable community for people to have active living. According to the factors which influence people’s health, we thought about how can we promote physical activity for people who live there. Therefore, there are some design guidelines involved in our project.

Factors Related to People’s Health

Living theFluss River/ 2015 / 2015 Lebenbyam

How to Promote Physical Activity

Healthy Communities with Better Transportation Options

More physical activity

Lower body weight

Lower rates of traďŹƒc injuries

Less air pollution

Improved mobility

Design for Urbanity

Sustainable Concepts Rainwater recycling system

Benefits of Green Roof

Absorbs sunlight

Increase efficiency

Resists fire

Current Status of Transit Running Routes Design for Society

Location of Car Sharing and Bike Rentals

Location of Sport Facility 2Std. 10Min. 10,2 Km

49 Min. 3,8 Km

1 Std. 2 Min. 4,9 Km

19 Min. 1,5 Km 1Std. 36 Min. 7,9 Km

25 Min. 2,0 Km 1 Std. 9 Min. 5,6 Km 53 Min. 4,2 Km 44 Min. 3,5 Km 55 Min. 4,4 Km

Living by the River / 2015

Design for Urbanity

Design Guideline Public space

Residential Area

River view Before

After

Land Use Plan

1

Cafeteria

6

Restaurant

2

Backery

7

Community

3

Shop

8

Parking Space

4

Housing

9

Car Sharing

14

5

Bistro

10

Bike Rentals

15

12

16

Shopping Mall

21

Boxing

17

Skateboarding

22

Kindergarten

18

Swimming

Community Kitchen

19

Yoga

Vendor

20

Fitness

Dancing School

Living by the River / 2015

Master Plan

View

Section Analysis

Facility

Communication

Green

Private area Public area

Transportation

Road Shared space

Sound levels

Noisy area Quiet area

Design for Urbanity

Marketplace

Green Roof

Living by the River / 2015

Pedestrian Street

River Park

Design for Urbanity

Installation Plan Sport Playground Water Playground Social Recreation

2 3

1

Sport

Water Playground

Living by the River / 2015 Playground

Social Recreation

Floor Plan 1

2

3

Design for Urbanity

Model Making

Material: Polyethylene foam, Cardboard, Iron Wire

Basically, the housing models are made of cardboard and they are processed by laser cutting machine. The models of outdoor installations are made of foam and iron wire.

Living by the River / 2015

Final presentation

Design for

Process

Design for Process

Creative Service Design

好茶, 行

Fine tea journey

好, 茶行 Fine tea shop

Designed by Shen-Kuei Huang/ Kuo-Chen Li/ Sharon Peng/ Daisy KPhuong/ Victor Ho/ Antonio Maude

In the modern society, how to keep and promote the value of traditional culture generally becomes more and more important. As the oldest city in Taiwan, Tainan is full of many old shops and right now numerous people are talking about them. Through this course, we hope to discover their value by service design and even develop a unique service for their customers. In our project, we choose Wen Feng Tea Shop as our case and plan to inject new life into the old tea shop.

Fine Tea Journey / 2013

Background Wen Feng Tea Shop is one of the historical old tea shops in Tainan which is located on Mincyuan road, nearby some attractions such as Wu Garden Art Center, BB Art Gallery, so the location is quite good for Wen Feng to raise awareness. It was established in 1869 in Qing Dynasty. therefore, in the store, you can see plenty of antiques which are moslty over 100 years old. And Wen Feng actually can be regarded as one of the leading tea shops in Tainan because it is one of the founder of Tainan Tea Guild.

Methodology

Interview Interviewee: owners, customers Observation: 5 times, 3-4 hours each Desk research: blog, tea guild website, social networking site

Data Analysis PEST

Value Chain

Porter’s 5 forces

Overview of major players in the Tea Value Chain

Design for Process

SWOT

Obstacle

Re-catogorized problems

Suggestion

Solvable Suggestion

Fine Tea Journey / 2013

Personas

The Value of Wen Feng Tea Shop

Design for Process

Customer Journey Map Customer Types TARGET GROUP

Loyal Customer 40-60 ages

Planned Tourists 20-40 ages

Unplanned Tourists Tourists passing by

Unplanned Tourists Family

Fine Tea Journey / 2013

Customer Expectations Tea is not only a beverage, it can also be a life style.

Because tea drinking began during the Shang Dynasty, it has become a part of life. For the service design, we think we can not only promote the products in Weng Feng Tea Shop, but also tell our customers the stories behind the tea.

Therefore, we will use some elements like tea god Lu Yu and 24 solar terms in the service design.

Healthy, Natural Tea

New Experience

Pleasant Service

Service Design

Tea God

24 Solar Terms

Physical Model

Tea God In the service design, we want to make the buying process be like a journey, so we will set the tea god, Lu Yu, as the guide on the journey. When customers get into the shop, Lu Yu will tell them the story of Fairy Black Tea. Because Fairy Black Tea is the specialty of Wen Feng, telling customers the story can be a good beginnig of the journey. In addition, according to the story, customers can know that “flavor” is a key element of tea drinking. We hope we can use the character, Lu Yu, to appeal to more customers and make them want to know more about tea. Because Lu Yu is the tea expert, this setting can help Wen Feng to arouse customers’ interest.

Design for Process

Twenty Four Solar Terms We can know that tea is really good for our body. However, it doesn’t mean that we can drink tea as long as we want anytime due to the different traits of tea. We want to take good use of 24 solar terms and teach our customers how to drink tea in different terms, even in different time in a day.

According to some tea factory owners and books, we come up with the following figures. We want our customers to drink healthy and feel that tea drinking is a life style.

Because each tea has its own story, we can tell them what is the story behind and why we drink it in this term instead of providing the information of tea benefits only.

Dragon ball

Zhu ye qing Long brow

Lotus Qian ri hong

春

Jasmine

驚

Osmanthus

Qian liang

分

穀

立

Long jing

小

明 雨 夏 滿

芒

Silver needle

種

夏 至

蜇

雨 White peony

清

暑

水

小

Biluochun

立

春

暑

大

Phoenix-daffodils

寒

大

立

秋

Dong ding

Fu zhuang

冬 至

Hunan

處

小

寒

白 大

雪

Fermented

雪

小 立 霜 寒 冬

降

秋

露

暑

露 Light tieguanyin

分

Thick tieguanyin Da hong pao

Seventh son cake Fairy

Sauchong

Oriental beauty

Fine Tea Journey / 2013

Physical Model Inside the shop, we will classify our products into four seasons and put them into four dierent cabinets respectively. Thus, customers can get the tea he/she wants immediately. Also, we will put a smelling cup in front of each product and the guide in the shop, Lu Yu, will introduce them the dierent types of tea. This makes the buying process more fun because you can know what you buy is not only a beverage, but also a story, even a style.

Winter

Autumn

Tea leaves, sweet stays Summer Spring

Design for Process

PENGHU BAY`S BREEZE Promotion strategy of Penghu and perfume

Design by Shen-Kuei Huang, Wei-Luen Lin, Lilian Lee The main concept of our project is to build a deep tour to impress tourists on the beauty of Penghu. The project will involve local resources, including people, places, and culture. To create the unique impression of Penghu for tourists, the BREEZE perfume transforms the characteristics in Penghu to the package design and the attractive fragrance. BREEZE lead tourists to have an unforgettable journey in Penghu while the fragrance evokes tourists’ memory after they leave Penghu.

BREEZE X Penghu / 2014

Introduction Following the sea breeze, you start the journey in the afternoon. You stop by Erkan Village, the smell of rock bathed in sunshine greets you. Flicking vermicelli under warm sunshine, sneaking in the streets formed by coral stone wall, you come to the seaside. With Basalt showing you the beauty of joints, you are addicted to the scent of ocean. Then, star sand guides you to visit Twin Hearts Stone Weir, and you sit on the coast, enjoying the amazing scene of sunset. Feeling the warmth of lights on ďŹ shing boats, stars are covered the entire sky.

Urkan village

Vermicelli

Basalt

Star sand

Twin hearts stone weir

Sunset

Fishing boats

Design for Process

Concept of Breeze Breeze is sunny, woodsy, oriental fragrance with gourmand nuances. The fragrance features Gaillardia which creates both gentle and passionate women; a magical product of Oriental Lily – vanilla – which smells a warm and creamy on skin; a amber and patchouli surrounded with jasmine gives sensual and deep sensation.The beautiful bottle is designed in a form of the feature of Basalt, and the color of the perfume Breeze just like the sunset scenery in Penghu.

Package design

Fragrance

The design of Breeze perfume bottle combines cultural elements extracted from natural sceneries, cultural heritage and so on. The shape of the perfume bottle displays a single columnar jointing of basalt which is well-known scenery in Penghu. The gradient colors of the perfume represent the beautiful scenery of sunset in Penghu.

As one of the three treasures of Penghu, the fragrance of Gaillardia plays the most important role in the top notes of Breeze to demonstrate the feature in Penghu. In addition, Oriental Lily which is famous in Penghu expresses the Penghu ambience and represents the elegance of women. Breeze perfume makes women more attractive.

Gaillardia

BREEZE X Penghu / 2014

Design Strategy An wonderful journey is created through a combination of a package tour and a travel guide brochure in order to premote Penghu as well as the perfume. The tourist attractions we recommend set around the Penghu bay while the tour guide brochure highlights the connection between the attractions and the Breeze perfume. In addition, scented stamps are designed with the fragrance of the BREEZE perfume. As the tourists reach each attraction, they can not only stamp a unique souvenir stamp with a image of the attraction on the travel brochure but also smell the aroma of our product.

Target customers

The target customers we set up for the Breeze is the female range from 20 to 50 years old tourists have been Penghu, especially engaged our package tour.

白沙鄉

湖心鄉 西嶼鄉

馬公航公站

馬公市

Package tour

Fragrance stamp

Travel guide brochure

Design for Process

Deep tour The main motivation we chose “Maternal grandmother`s Penghu bay� wrote by An-Pang Pan as the slogan of our package tour is trying to map the local cultural source in the beginning we come up with the plan about setting all this attractions. Through the setting of package tour, we expect that it is possible to let the tourists realize the historical and natural characteristics in a one day short tour.

The Old House of An-Pang Pan

Guanyin Pavilion

Daguoye Columnar Basalt

Urkan Village

Tongliang Great Banyan

BREEZE X Penghu / 2014

TravelofGuide Layout Tour Brochure guide flyer Fragrance ingredients

Description of spots

Image of spots

Stamp Blank

Tour Map

Perfume tester card

Description of fragrance

Design for Process

A

A. Back cover

Description Stamp Blank of spots

Image of spots

B. Front cover

C. Content

Perfume tester card

B

C

BREEZE X Penghu / 2014

Showcase in the Old House of An-Pang Pan

Design for Process

Benefit

We will promote the project to Tourism Department of Penghu County Government for cooperation. Then, we can get funds from the government and execute the project to drive more tourists to visit Penghu and directly boost Penghu’s economy. The project involves lots of local resources in Penghu, including people, culture, and nature.

social organization

BREEZE X Penghu / 2014

Preparation Cooperate with local government Engage local cultural workers Train up local guides Involve makers of Urkan Chuan Xiang Set the light decoration at Kwanyin Temple Decorate The Old House of An-Pang Pan Negotiate with channels

Project execution Involve local trained guide Set DIY lessons of Urkan Chuan Xiang Feel Panghu’s cultures deeply interact with residents Know local history more Visit lots of cultural and natural heritage Have a variety of famous local food Combine with Penghu Fireworks Festival

Future Gain proďŹ ts from sales of BREEZE Have local trained guide available Build a new and special trip Enrich the characteristics of Penghu Fireworks Festival Raise the awareness of environment protection

Design for

Craft

Design for Craft

Metalwork Design

Minerva’s owl

The owl of Minerva spreads its wings only with the falling of the dusk. — G.W.F. Hegel Minerva is the Roman goddess of wisdom identified with Athena in Greek mythology. According to the legend, the goddess of wisdom is always accompanied by an owl appears. When people saw the owl hovering in the air, they knew Minerva had visited. The concept of the necklace combines the imagery of the owl, which shows the inner beauty and wisdom of the wearer.

Metalwork Design / 2011

Model Making Material: bronze sheet, leather cord, lace ribbon The models are processed through many techniques including saw cutting, grinding, acid pickling, etching, black oxide and polishing.

Tung flowers Walk on a trail covered by Tung flowers, and appreciate the beauty of nature in our daily life

Design for Craft

Tableware Design An imagery of fish to express leisurely comfortable lifestyle is used to increase the atmosphere during the time on the table. People would enjoy the fun of cutlery during the using process. The form of the fork and spoon are derived from the imagery of guppies. The use of enamel will be the highlight of the characteristic of guppies while the smooth curves of the spoon express the unique movements of the fish.

Model Making

Material: bronze sheet, enamel

The models are processed through many techniques including saw cutting, grinding, letter print, annealing, raising, forging, kiln fired enamels, acid pickling and polishing.

Glimmer / 2015

Glimmer Glass Artwork

T h e i m a ge o f g o l d fi s h d e m o n st rate s t h e c o u p l e o f fi s h fl i tti n g a ro u n d s o l e i s u re l y.

B a s e d o n t h e fe at u re s o f t ra n s p a re nt g l a s s , t h e s h a p e o f t h e g o l d fi s h l o o ks m o re d y n a m i c i n t h e fl o w i n g wate r w h i c h i s p re s e nte d b y t h e t ra n s p a re nt a n d b l u e g l a s s .

Design for Craft

Procedure

Po l yst y re n e fo a m b o a rd

W i re M e s h

1.

C l ay

Po l yst y re n e fo a m b o a rd

Prepare a model a n d m o l d b ox

P l a ste r, sand, wate r

Wa i t u nti l t h e p l a ste r i s d r y

2.

Po u r t h e p l a ste r i nto t h e m o l d ( n e gati ve m o l d )

3.

Re m o v e t h e foam board and clay

Glimmer / 2015

D i a m o n d A b ra s i ve handpads

7.

Po l i s h t h e g l a s s

6. Re m o v e

the p l a ste r m o l d

900 C

5.

P l a ste r

Glass

4.

Put the glass into the plaster mold box

Put it in a oven to m e l t t h e g a l s s

Design for Craft

Glimmer / 2015

Huang, Shen Kuei kuei325@gmail.com