18mercervisitorguide by 5 Star Marketing & Distribution

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Welcome to MercerCC.com

We invite you to visit the Loon Capital of the World, home of the famous Turtle-Flambeau Flowage, and one of the “Coolest Towns in the U.S.” according to the Matador Network. Mercer is your place to enjoy life, spend time with family and friends (both old and new), and make memories that last a lifetime. While you’re here be sure to stop and visit Claire d’ Loon! Born on May 22, 1981, Claire is located on the grounds of the Mercer Area Chamber of Commerce and is Wisconsin’s largest loon. Standing 16’ tall and weighing 2000 lbs., this giant loon celebrates Mercer’s title of “Loon Capital of the World”TM. Mercer was designated as Loon Capital of the World due to the unusually dense population, including the highest concentration of nesting loon pairs in the continental United States. We are proud of our loons, and many Mercer area residents are actively involved in “Loon Watch,” a citizen-based project that has been monitoring lake health and loon production for over 15 years. The project has also strategically placed numerous artificial nesting platforms, increasing loon nesting success in the area. Stop by the Chamber’s interactive podium (available spring through fall) to hear the four primary loon calls and learn more about loons. Don’t forget to have your photo taken with Claire d’ Loon, Wisconsin’s largest loon!

TABLE OF CONTENTS

Calendar of Events.........................................................4 Winter Fun..................................................................6-7 ATV/UTVing..................................................................8 Area Lakes.................................................................... 10 Silent Sports................................................................. 12 Hike/Bike Trail............................................................. 13 Turtle Flambeau Area............................................15-16 Waterfalls...................................................................... 18 Hunting/Fishing.......................................................... 20 Day Trips...................................................................... 22 Loon Capital................................................................. 22 Area Parks.................................................................... 23 History.......................................................................... 24 Directory.................................................................27-33 Relocation..................................................................... 34 Lodging Chart.............................................................. 36 Dining Chart................................................................ 37 For more information, write or call: Mercer Area Chamber of Commerce 5150N Hwy 51, Mercer, WI 54547 (715) 476-2389 – Office (715) 476-SNOW – Winter trail conditions www.MercerCC.com / info@mercercc.com @MercerChamber @MercerWIChamber @MercerWIChamber

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JANUARY 1/9: Lioness Blood Drive at Community Center 1/13: Sno-Goers Winter Blast 1/14: Sno-Goers Meat Raffle at Lazy Ace Saloon 1/20: Sno-Goers Italian Dinner at Eunica’s Beaver Lodge 1/27: 12th Annual Justin Donner Memorial Fisheree 1/27: Sno-Goers Cookout at Dear Lodge 1/27: MECCA Candlelight Ski & Snowshoe 1/28: Senior Bingo at the Mercer Senior Center FEBRUARY 2/3: Sno-Goers Chili feed and Brat Fry at the Great Northern Hotel/Wolf’s Den 2/17: Mercer Lions Club Ice Fishing Jamboree 2/17: Sno-Goers Breakfast at Gateway Lodge 2/24: Sno-Goers Breakfast at Around the Corner Pub 2/25: Claus Kraetke Memorial Ice Fishing Jamboree 2/25: Senior Bingo at the Mercer Senior Center MARCH 3/4: Sno-Goers 2018 Arctic Cat Snowmobile raffle drawing at the Great Northern Hotel/ Wolf’s Den 3/18: Corned Beef Luncheon at Cranberry Inn for St. Isaac Jogues 3/18: Senior Bingo at the Mercer Senior Center

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APRIL 4/10: Lioness Blood Drive at Community Center 4/26: Senior Bingo at the Mercer Senior Center MAY 5/5: Lioness Derby Day Luncheon at Community Center 5/6: Italian Beef sandwich luncheon at Cranberry Inn for St. Isaac Jogues 5/20: Mercer Education Foundation Taste of the Northwoods 5/20: Senior Bingo at the Mercer Senior Center 5/24-5/28: Memorial Weekend ATV/UTV Rally in Hurley

7/28: Mercer Education Foundation’ Mardi Gras 7/28-8/12: Iron County Heritage Festival 7/31: Night before Loon Day Street Dance AUGUST 8/1, 8/8, 8/15, 8/22: Lioness Bingo at Community Center 8/1: 38th Annual Loon Day 8/3: Used book sale at Mercer Public Library 8/4: Mercer Lions Club Duck Race 8/11: TFFA Pig and Corn Roast SEPTEMBER 9/29: Annual Friends of the Library Annual Celebration

JUNE

OCTOBER

6/6, 6/13, 6/20, 6/27: Lioness Bingo at the Community Center 6/9: 12th Annual Lupine Junefest and Birdfest 6/16: Town wide Rummage Sale 6/16: Lioness Rummage Sale at Carow Park 6/22: Lioness Golf Scramble at Tahoe Lynx 6/30-7/1: 4th Annual Can-Yak Fishing Tournament

10/5-10/7: Northwoods Art Tours 10/4-10/6: 16th Annual Pumpkin Run ATV/ UTV Rally 10/16: Lioness Blood Drive at Community Center 10/19-10/20: Mercer Muskie Madness at The Gateway Lodge 10/20: Lioness Holiday Craft Bazaar and Bake Sale at the Mercer School Cafeteria

JULY

NOVEMBER

7/4, 7/11, 7/18, 7/25: Lioness Bingo at the Community Center 7/4: 4th of July Celebration 7/4: Run for a Vet Race 7/6: Golf Tournament for St. Isaac Jogues 7/7: Culpepper and Merriweather Circus at Carow Park 7/10: Lioness Blood Drive at Community Center 7/27-7/29: Northwoods Art Tours

11/9: Chili Cook-off at Associated Bank 11/17: St. Isaac Jogues Catholic Church Hunter’s Chilifest and Pie Sale DECEMBER 12/2: Senior Christmas Party at the Mercer Senior Center 12/8: Candy Cane Parade

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Winter Fun

It’s Time to Reboot! SNOWMOBILING Mercer – the “Snow Capital of Wisconsin” -- is synonymous with snowmobiles, smooth trails and great trailside amenities. An incredible 450 miles of scenic snowmobile trails await visitors to Iron County. Three dedicated snowmobile clubs groom the trails after each snowfall. Each winter season sees over 200 inches of snow, guaranteeing snowmobilers great riding in Wisconsin’s Northwoods! The Mercer Sno-Goers Snowmobile Club is one of those clubs that keeps trails clear and well marked, as well as nicely groomed. Each January, the Sno-Goers host their very popular Winter Blast party complete with food, refreshments, music and dancing to the wee hours. A bunch of your riding will be on former railroad corridors, smooth freeways to your next destination; other trails will be like Rustic Roads – following eskers and under trees laden with snow. The trails connect to those in adjoining counties and even up into Michigan’s Upper Peninsula. You’ll never have to ride the same trail twice – unless you want to! Among riders’ favorites is Corridor 8. It takes riders west of Mercer, past the Lake of the Falls scenic area and the Turtle-Flambeau Flowage toward Ashland County. Trail 19 winds through the Northern Highland-American Legion State Forest south to Manitowish.

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NORDIC AND ALPINE SKIING There are three excellent cross-country ski trail systems in Iron County – one very near Mercer and the others within a short drive. Among the picks should be the MECCA multi-use trails just south of Mercer. In addition to the excellent groomed trails, they offer delicious cookies on weekends! The trails cross rolling terrain and offer beautiful open vistas of the Little Turtle River and Flowage. There is a rustic warming cabin on the Little Turtle. The 18 kilometers of scenic and signed trails accommodate both classic and freestyle aficionados, and the various loops are ideally suited for beginners and advanced skiers. Snowshoers have their own trail and can traverse the skating portion of the trail. The Mercer Cross-County Ski Association (MECCA) grooms after each snowfall and before each weekend. The trail’s daily, annual and family membership fees are all reasonably priced. Stay in the loop with free Nordic trail maps available at the Mercer Area Chamber of Commerce office. The Montreal Trails pass by the remnants of the Montreal Mining operation and provide a variety of options to ski the right distance and difficulty for your ability. For the ultimate in scenic beauty and challenging skiing, the Uller Trail surpasses all others. It winds through the Penokee Range for 19 miles to Hurley. If that’s too much trail, try the spur

trails for a taste of the scenery without the distance. The Cedar Trail in Gurney follows ravines and plateaus to Lake Superior. Look for trail signs on Hwy. 51 and Beachway Road on Mercer’s south side or Highway 51 and County Road FF north of Mercer. Alpine skiing for the family is available just a short distance away. All the more reason to make Mercer your winter headquarters for fun! SNOWSHOEING Snowshoeing is a fast growing sport and offers fun for the entire family. The great thing about this sport is that it doesn’t require groomed trails and can be done virtually anywhere there is snow, however, we do have a few places that have outlined routes as a guide through the forests. Snowshoeing really doesn’t take much skill and is an amazing opportunity to burn 45% more calories than walking. ICE FISHING With more than 200 lakes, Iron County welcomes hard water anglers. There are loads of walleye, pike and bass, along with perch, ’gills and crappies in our lakes. A good lake map and an electronic depth finder will help locate fish. Being on the ice doesn’t mean frozen toes. An ice fishing tent or shack, heater, four-wheel drive vehicles, snowmobiles and ATVs provide easy enjoyment of the frozen lakes. Stop at Mercer’s sport shops for the latest gear, minnows, grubs and fishing tips. The Mercer area hosts fishing tournaments each winter. Even if you don’t land the big one to claim a top prize, there’s always a raffle drawing that will bring a smile if you hold the winning ticket.

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ATV/UTV

ooking for some four-wheeled adventures? Iron County is home to the largest All Terrain Vehicle trail system in Wisconsin, with over 250 miles of picturesque trails, most of which branch out from the Mercer area. Whether touring on your ATV or UTV, you will find our trails offer year round scenic views of nature, wildlife, lakes and waterfalls. The trails wind through the forests with varying terrain ranging from smooth flat surfaces to rocky reefs and of course mud too! During the winter season from December 1st through March 31st, ATV/UTVs are welcome on some designated snowmobile trails as long as the average daily temperature is less than 30 degrees in order to protect the winter trail base. (Look for both ATV and Snowmobile signs) Mercer area businesses offer excellent lodging and dining opportunities along the trails with a variety of friendly pit stops that supply food, beverages, and gas. Day trippers may park their vehicles/trailers along Railroad Street or on the opposite side of

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trail 17 downtown Mercer between the red caboose and Highway J. In the fall during the spectacular splash of fall colors, Mercer hosts the annual Pumpkin Run ATV Rally on Columbus Day weekend featuring a poker run throughout the Iron County trails, the great pumpkin parade, games, food, trail riding and most importantly, FUN! Our local club, the Mercer Dusty Loons, does a great job maintaining and signing the trails for all to enjoy. Trails are open year round except during the spring thaw that usually takes place sometime in March through early May. We kindly remind everyone to stay only on marked trails and Wisconsin law requires all ATV/UTVs to display current WI registration stickers and license plate or an out of state visitor trail pass. We invite you come up and experience firsthand what makes Mercer the best place for your ultimate ATV and UTV adventure. Contact us today for a FREE trail map and more information!

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Mercer Area Lakes Lake Name & Location Boot Lake

*Springstead Area north of Hwy 182

Echo Lake

*Central part of Mercer

Fisher Lake

*East Central portion of Mercer east of Hwy H

French Lake

*Springstead Area north of Hwy 182

Grand Portage Lake (Tank Lake) *Central part of Mercer

Island Lake

*Northwestern part of Mercer

Lake of the Falls *Western part of Mercer north of Hwy FF

Little Martha Lake

*Northcentral part of Mercer

Pike Lake

*Central part of Mercer

Mercer Lake

*Central part of Mercer

San Domingo Lake

*East central part of Mercer off of Hwy 51

Spider Lake

*North central part of Mercer east of Hwy H

Turtle-Flambeau Flowage *Southern part of Mercer north of Hwy 182 & Hwy FF

Wilson Lake *Near the Turtle-Flambeau Flowage

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2018 Visitor Guide 11

Silent Sports

A Place to Ride, Hike, Paddle & Relax he greater Mercer area and its environs are a silent sports secret thatâ&#x20AC;&#x2122;s starting to get out. No matter the season, the scenic beauty of the forest and sparkling lakes is a delight.

The Mercer area boasts over 377,000 acres of public land and more than 214 lakes, including the famous Turtle-Flambeau Scenic Waters Area, which encompasses the 14,000-acre Turtle-Flambeau Flowage. In addition to abundant paddling and camping opportunities, there are numerous hiking trails (some of which are also winter-use Nordic skiing and snowshoe trails). Biking enthusiasts are encouraged to check out our annual Lupine Junefest when they can choose from four tour options on paved county roads through rolling hills and past lakes, rivers,

Closed Mondays and Tuesdays

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forests, wildlife and miles of colorful lupines throughout the southern part of Iron County. Mercer has a new paved hike/bike path stretching 7 miles from the downtown area south to Vilas County. It will eventually tie into the expansive Northern Highlands Regional Trail System network. (See related story.) Either in Iron County, or just a short drive away, are numerous mountain bike trails with awesome single tracks that will challenge the off-road warrior within you, while others are friendly to families seeking an easy bike outing. You can pick up treats at Mercer area eateries for your trip, or stop for a meal and kick back with a libation upon your return.

Hike/Bike Trail

Experience Mercer’s new hike/bike trail

ercer continues to build on its reputation as a great outdoors destination with the addition of a 7-mile paved hike/bike trail that extends from the community south to Vilas County. Completed in 2016, the Mercer Hike/Bike Trail took more than a dozen of years of dedicated community support through planning, grants and fundraising to make this dream possible. And now you can reap the benefits. The northern trailhead is at the Snow’s Family Market on Mercer’s south side. The trail continues south on its own path paralleling U.S. Hwy. 51 to the county line. It’s family-friendly and offers great scenery. Three stretches are paved with asphalt while other sections follow the lightly used Plunkett Road, Manitowish River Access

Road and Old Hwy. 51. A 40-foot bridge was placed over the Manitowish River via the Manitowish River Access Road to accommodate the hikers and bikers. There’s a good chance you’ll spot wildlife, including white-tailed deer, fox, turkey, coyote, squirrels and native birds on the trail, which goes through the Northern Highland-American Legion Forest. We also offer several hundred miles of unpaved, single tracked mountain bike routes on county land. Hikers and hunters use these trails throughout the spring/summer/fall seasons. For more information about the trails, contact the Mercer Area Chamber of Commerce at 715-476-2389 or via e-mail at info@ mercercc.com. Mother Nature is waiting for you in Mercer!

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Turtle-Flambeau Scenic Wilderness Area beckons nature lovers, anglers

he beautiful Turtle-Flambeau Scenic Wilderness Waters Area, near Mercer in Iron County, enjoys a sterling reputation in the Midwest as a top producer of trophy walleye, bass and muskie. The Turtle-Flambeau Flowage has also long been a favorite of paddlers, campers and wildlife watchers. Together with Trude Lake, the wilderness area comprises nearly 19,000 acres of pristine water and 35,500 acres of public land for all to enjoy and experience. If you love chasing fish, you’ll find no better body of water than the Turtle-Flambeau, which welcomes anglers through all four seasons, including for several annual tournaments. Our local sport shops have the bait, gear and advice to get you catching game fish and panfish on the Turtle-Flambeau as your destination or on one of the other dozens of quality lakes that surround Mercer. Knowledgeable guides will put you on catchable fish, whether you’re with a buddy or the kids. And comfortable lodging facilities and great restaurants await you. The flowage is also popular with kayakers and canoeists and many continue their adventure on the North Fork of the Flambeau River, which exits the Turtle-Flambeau and goes for 26 miles to Park Falls. There are hiking and hunting trails in this wilderness area to enjoy also. ABOUT THE FLOWAGE The flowage came into existence in 1926 when the Chippewa and Flambeau Improvement Company built a dam on the Flambeau River to capture the energy of that river and that of the Turtle River. The project topped 16 small lakes and flooded more than

14,000 acres. Three rivers and several creeks flow into it. There are 195 islands and 212 miles of winding shoreline of which 95% is in public ownership. In 1992, the Turtle-Flambeau was officially designated a protected wilderness area, ensuring its rugged beauty and unspoiled wild character would be enjoyed by generations to come. There are 60 remote campsites accessible by water only. Contact the Mercer Ranger Station at (715) 476-2240 for a map of their locations. On the west side of the flowage is Lake of the Falls Campgrounds and the site of an old fish hatchery. The picturesque Lake of the Falls requires a camera! Picnic facilities are available. Daily park use and camping permits required. The flowage is maintained for hydroelectric production so lake levels will rise and fall according to rainfall and the needs of the hydroelectric plant. Keep in mind that the flowage has countless stumps, logs and shallow rock bars so caution is required in many areas. A Turtle-Flambeau Flowage Association map, which includes accommodations and services, is available. The Turtle-Flambeau Flowage is about 375 miles from Chicago, 300 miles from Milwaukee and 275 miles from Minneapolis. It is easily accessible from U.S. Highway 51 in Mercer via County Highway FF. No matter which of the categories you fall in – angler, biker, hiker, hunter, bird watcher – simply dial up one of the local shops or the Mercer Area Chamber of Commerce and see where it takes you. You won’t be disappointed. And you’ll leave our remarkable area with memories for a lifetime!

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Turtle-Flambeau area famous for fishing and trails

he Turtle-Flambeau Flowage is an angler’s rare opportunity to experience Canadian-type fishing and scenery close to home. But silent sports enthusiasts visiting the Turtle-Flambeau Flowage Scenic Waters Area can also tap into this wilderness experience. Choose from five non-motorized trails to ride or hike in this serene nature area. Bring adequate water supplies if hiking a distance and a camera to capture pictures of any wildlife that you may see, as well as the gorgeous fall colors if you visit during autumn. 1. Big Island Trail - Trail uses: hiking, biking, snowshoeing, backcountry cross-country skiing (not groomed), hunting. This trail begins at the bridge to Big Island. From County Highway FF go south on Popko Circle West approximately 3.6 miles and turn right on a woods road heading west towards Big Island. There is a grass parking area for 2-3 vehicles about 100 yards before the bridge. There are 8.8 miles of trail on the Island. The trail is mowed every 3-5 years.

2. Deadhorse Trail – Trail uses: hiking, biking, snowshoeing, backcountry cross-country skiing (not groomed), hunting. This is a 4.6-mile trail. Access is off Popko Circle West, approximately 2.0 miles south of County Highway FF. The Deadhorse Trail is located in a special management unit dedicated to intensive management for ruffed grouse with seven interpretive signs. The trail is mowed every 3-5 years. 3. Hidden Rivers Nature Trail –Trail uses: hiking, wheelchair friendly, snowshoeing. This 2-mile trail has a gravel base. The trailhead is located

at the upper parking lot for Fisherman’s Landing. From County Highway FF go south on Popkos Circle West approximately 4.5 miles to Fisherman’s Landing Road. There are interpretive signs along the trail explaining the origin of the Flowage and some history as well as some of the management for the property as a whole. 4. Little Turtle Trail – Trail uses: hiking, biking, cross-country skiing, hunting. There are 5.2 miles of mowed trail in the Little Turtle Waterfowl Management Area. To access the trail take Popko Circle East south from County Highway FF approximately 1.1 miles to Joe’s Shack Road. At the end of Joe’s Shack Road turn right to the trailhead parking area on the north edge of the Little Turtle Flowage. Bird watching is very popular here because it is the only open prairie in Iron County, so many grassland birds can be seen here and not in other parts of the county. Also, the wetlands provide unique bird watching opportunities, as the entire area is visible from a ridge that runs along the edge of the wetland. 5. Wilson Hills Trail – Trail uses: hiking, biking, snowshoeing, backcountry cross-country skiing (not groomed), hunting. There are 5.5 miles of maintained trail in two segments between Wilson Lake and the Bonies Mound area of the Turtle-Flambeau Flowage. To access the trails from County Highway FF go south on Popko Circle East approximately 3.6 miles to Wilson Lake Road East. Take Wilson Lake Road East 1.1 miles to a woods road heading east. There are several access points along this woods road. The trail is mowed every 3-5 years. c21piercerealty.com

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2018 Visitor Guide 17

Waterfalls

hether they thunder, gurgle or whisper, each of the waterfalls in Iron County is a perfect choice for a visit no matter what the calendar says, as each season imparts its own special brand of beauty on the tumbling water. Spring snowmelt and rain swell a few of these waterfalls to near Niagara Falls proportions. Summer brings hikers who become waders (small falls only!), followed by autumn when the waterfalls are framed by the glorious leaf colors, and finally, winter approaches and breathes frosty beauty onto the landscape. Some of the waterfalls are easily accessible; others are located off the beaten path. These are natural areas, so use caution and watch for slippery slopes and stones. Enjoy the falls from a safe distance. Don’t forget to bring a camera to share images of the waterfalls with friends and family! Check with the Mercer Area Chamber of Commerce for maps and books about the waterfalls in the area and beyond. Lake of the Falls – 10 feet, Turtle River (Mercer/Turtle-Flambeau Flowage Area). North from Mercer on U.S. 51 for 1.4 miles. Turn west (left) on Hwy. FF and proceed 5.2 miles. Turn left at Iron County Park/Lake of the Falls sign. Picnic and rustic camping facilities, boat landing with access to Turtle-Flambeau Flowage via Turtle River. Shay’s Dam Falls – 15 feet, Turtle River (Mercer Area). Head east on County J in Mercer for 2.5 miles. Turn north (left) on Beaver Lodge Circle. Proceed 3.6 miles, passing Beaver Lake Road. Turn east (right) on Fisher Lake Road 1.2 miles to small side road on the left leading to Shay’s Dam. Watch for “Shay’s Dam” sign. Park with campsites, toilets, picnic area, and boat ramp. Upson Falls – 18 feet, Potato River (Upson Area). Take Hwy. 77 west from Hurley into Upson. Turn north at Upson Town Park sign, then left at end of street. After crossing the river, turn left into Upson Town Park. Camping and picnic area available.

photo by Dean S Acheson

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Superior Falls – 110 feet, Montreal River (Saxon Area). Go west on U.S. 2 about 12 from Hurley and take a right on Hwy 122 and follow to the Michigan State Line. Access to the falls is marked with small sign at the 2nd driveway on the left. The trail has a long incline with a rail and is slightly uneven, so watch your step. Potato River Falls – 90 feet, Potato River (Gurney Area). Head south from U.S. 2 on Hwy. 169, 2.8 miles (through Town of Gurney). Turn west on Potato River Falls Road, continue for 1.5 miles. Town Park with rustic picnic campsites available. Rouse Falls – 19 feet, Tyler Forks River (Upson area) Travel west from Upson about 2 1/2 miles on Hwy. 77. Take a right on Casey Sag Rd. one mile north of Hwy. 77 on Casey Sag Rd. near the rustic trail on the west. Then it is about a 3/4 mile hike. Kimball Falls – 10 feet, West Branch Montreal River (Hurley Area). West of Hurley on U.S. 2 for 3 miles, turn south (left) on Park Road and continue .2 miles. Turn west (right) on Town Park Road. Cross the one lane bridge to enter the park just below the falls. Other scenic rapids and riffles are upstream. Picnic area and pavilion available. Foster Falls – 25 feet, Potato River (north of Upson). North from Upson on Highway 122 for 5 miles. Turn west (left) on Sullivan Road and proceed 2 miles to the river and falls. Spring Camp Falls – 20 feet, West branch, Montreal River (Hurley Area). Heading south from Hurley on Hwy. 51, travel 4 1/2 miles. Turn right (west) on County Hwy. C. About 1 1/2 miles west, the county road turns sharply north-don’t take that. Continue forward on the gravel road. In about a mile turn south, following East Branch Rd. about another 3 miles. When East Branch forks, continue right about 1 mile. Follow rustic path signs. Wren Falls – 30 feet, Tyler Forks River (Saxon area). About 5 1/2 miles south of US 2 on Hwy. 169. Take a left (east) turn on Vogues Rd. Follow the gravel road for 3 1/2 miles until a hairpin turn. Take the center road for about 1 mile where the road forks. From there hike up the hill to a primitive campsite above the north side of the falls.

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Hunting

ind your next hunting adventure in Iron County, WI where Mercer serves as your base camp for food, lodging, hunting supplies and gear, and guides. The greater Mercer area has over 377,000 acres of public forestland and numerous water bodies. Your chances to bag a nice buck or doe are good in Iron County, but no matter the success ratio you’re sure to enjoy being outdoors in one of the prettiest areas of the Northwoods. Hunters have easy access through forest roads, fire lanes and hunting trails that lead to white-tailed deer, bear, coyote, bobcat, turkey, grouse, waterfowl and small game such as squirrels. In addition to the vast amount of public lands, many more acres of private land enrolled in the state Managed Forest Law program are available to hunters. Just south of Mercer is the Northwoods Wildlife and Wetlands Club’s shooting range open from April 1 to November 30 each

year. There are target ranges for rifle, pistol and archery, as well as clay trap shooting and an archery field course. The Turtle Flameabu Scenic Water Area encompasses approximately 35,000 acres of public land for hunting and trapping a wide variety of game animals. There are a few wildlife management units located in the Mercer Area. The Deadhorse Ruffed Grouse Management Demonstration Area and the Little Turtle Water Fowl Management Area consist of 24 miles of hunter walking trails. The trails are mowed and maintained to provide access for hunters of all ages. These areas are located about 2.0 miles South of County Road FF. The Iron County Forestry Department manages 174,317 acres of county forest. Learn more about hunting opportunities by visiting www.ironcountyforest.org or call 715-561-2697. Our Mercer Area Chamber of Commerce office has maps available. Visit www.mercercc.com or call 715-476-2389.

Fishing

hese are the good times for fishing the more than 200 lakes, streams and rivers in Iron County. All anglers – fishing buddies and families – are invited to explore these exceptional bodies of water and make fond memories for a lifetime. Each waterbody is unique and offers excellent opportunities to bring back the makings of a fish fry to the cabin or a trophy fish to be mounted. You can find plenty of fresh bait and a variety of tackle, along with helpful advice from the folks who fish for a living. Hook up with a guide or explore on your own. The Mercer area is a natural for kayaking, canoeing and other water sports, too. Clear skies, fresh air and serenity are yours to enjoy. Abundant wildlife such as loons, eagles, and white-tailed deer are everyday occurrences. Here’s a sampling of recommended area lakes to whet your appetite and wet your line! • San Domingo Lake – Located in the east central portion of the Mercer area, just off Hwy. 51 with a private landing. Just 39 acres but 20 feet deep with northern pike, largemouth bass and panfish. • French Lake – Located in the Springstead area, just north of Hwy. 182, 92 acres and 16 feet deep. Musky, walleye, bass and panfish. • Little Martha Lake – No public landing, so you will need to be a lodging guest on this private lake located in the north central area of Mercer. Musky, northern, largemouth bass and panfish are very abundant. • Pike Lake – Located in the central portion of Mercer with a private landing available. At 194 acres and some 80 feet deep, it

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hosts musky, walleye, northern, bass and panfish. • Grand Portage Lake – Also known as Tank Lake, the 144-acre lake is located in central Mercer with a public boat landing. Roaming the lake are walleye, musky, northern, bass and panfish. • Weber Lake – Another small lake at 35 acres, it receives little fishing pressure so the action is great for walleye, bass, crappie and panfish. Located in the west central area of Mercer. • Spider Lake – Located in the north central portion of the Mercer area, just east of Hwy. H, access is by a public boat landing. Score big with musky, northern pike, walleye, smallmouth bass and panfish. • Fisher Lake – One of three lakes of the Turtle River Chain of Lakes, 42 acres and 25 feet deep. Musky, northern pike, walleye, largemouth bass and panfish. Located in the east central portion of Mercer area, east of Hwy. H. • Lake of the Falls –Located in the western portion of the Mercer area, just north of Hwy. FF. At 338 acres and 23 feet deep, it has plenty of room for northern pike, walleye, musky, smallmouth bass and panfish to roam. • Boot Lake – Located in the Springstead area north of Hwy. 182, with a public boat landing, 180 acres and 16 feet deep. Musky, northern pike, walleye, bass and panfish. • Turtle-Flambeau Flowage – Located in the southern portion of the Mercer area, north of Hwy. 182 and off Hwy. FF with access from three boat landings. A massive 19,000 acres and a maximum depth of 50 feet, it offers anglers and wildlife watchers a near “Canadian” wilderness experience close to home. Musky, northern pike, smallmouth bass, walleye and panfish.

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Loon Capital

ercer is the “Loon Capital of the World”TM and a designated Wisconsin Bird City for good reason! Mercer area birding is exceptional. Trails and paths traverse through 377,000 acres of public land - a combination of State, County, and Town forests. The terrain transforms from open wetlands to woodland meadows to aspen and pine plantations, all providing you with an exhilarating and varied Northwoods experience. There are more than 214 lakes in the Mercer area, including the 27,000-acre Turtle-Flambeau Scenic Waters Area which is listed in the Great Wisconsin Birding and Nature Trail guide. The Mercer area is known for abundant Bald Eagles, Ospreys, and Common Loons, and also hosts Black Terns, Merlins, Trumpeter Swans, and more than 150 other bird species.

Mercer’s clean and undeveloped forests, rivers, streams, and lakes provide quality habitat for an amazing variety of wildlife. In addition to the extraordinary number of bird species, a wide variety of reptiles, amphibians and mammals reside here. It is common to see deer, bear, bobcat and wolves, and with luck you may even spot a passing moose or cougar. Wildlife-watching and nature photography opportunities abound whether hiking, biking, or boating. A number of wildlife viewing accesses have been provided for auto touring around local lakes, the TurtleFlambeau Flowage, and the Little Turtle Flowage. In Mercer the animals outnumber the people, and you’ll be sure to see plenty of wildlife when you visit! As a starting point, check out Mercer Bird Fest, our International Migratory Bird Day celebration, held at Carow Park the 2nd Saturday in June in conjunction with our bike festival, Lupine Junefest.

Day Trips With your home base in the Loon Capital of the World, you can spend a day enjoying some of the finest natural scenery in the Midwest, in addition to many other family-fun destinations. Here are a few of our favorites.

Lake Superior. The largest freshwater lake in the world is only a 40 minute drive from Mercer. Saxon Harbor and Little Girls Point Park are two of our favorite access points, allowing you to walk the pristine natural shoreline for miles.

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Waterfalls. Dozens of picturesque waterfalls cascade down the higher elevations of northern Wisconsin and the Upper Peninsula of Michigan as they empty into the shores of Lake Superior. Three State Parks, three National Forests, and one National Lakeshore are all located within 100 miles of Mercer.

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Wisconsin is the nation’s leading cranberry producer, so it should be no surprise that you can tour several cranberry marshes within a short drive of the Loon Capital.

Other Points of Interest: Timm’s Hill (the highest geographical point in Wisconsin), Smith Rapids Covered Bridge, North Lakeland Discovery Center, the Snowmobile Hall of Fame & Museum, the Great Lakes Visitor Center, Spirit Memorial Park, and the Waaswaaganing Indian Bowl Living Arts & Cultural Center. Contact the Chamber Office for more details.

Area Parks Enjoy a picnic, swimming and sleeping under the stars Beautiful and picturesque parks and campgrounds are scattered throughout the area just waiting for you to enjoy. 1. Carow Community Park – County Hwy J in Mercer on Grand Portage Lake. Picnic area, tables, pavilion, restrooms, swimming beach, and playground. An indoor pavilion is also available to rent by the day for parties by contacting (715) 4762403.

5. Turtle-Flambeau Flowage Island Camping – 66 free rustic campsites located on the islands of the Turtle Flambeau Flowage. Most are on a first come, first serve basis, however there are a few that can be reserved with a fee. For more info visit http://dnr. wi.gov/topic/Lands/TurtleFlambeau/ camping.html 6. Loon Lagoon Campground – Private campground 2 blocks east of Hwy 51, downtown. 40 sites on the outlet of Grand Portage lake with full hook-ups and a grassy park.

2. Lake of the Falls County Campground – County FF in Mercer. 3 separate camping areas, both electric and non electric campsites, pavilion, pit toilets, water and boat ramp all on a first come, first serve basis.

7. Joe Millers Campground – Private campground in a resort setting with full hook ups on the Turtle Flambeau Flowage.

3. Shay Dam Park – Fisher Lake Road- 5 campsites with picnic area, tables, toilets, and boat ramp. No reservations.

8. Beaver’s Resort Campground – Private Campground in a resort setting with electrical hook-ups and access to Lake of the Falls.

4. Sandy Beach State Campground – Hwy 47 – 37 rustic campsites, toilets, picnic area with tables, fire rings, drinking water, swimming, and boat launch. Reservations call 715-385-2727.

9. Veteran’s Memorial Park – Honors all American Veterans, living or deceased who have honorably served our country through war and peace. Located on Hwy 51 across from the Mercer Chamber Building. Memorial bricks available for purchase by contacting 715-476-3875.

B bber Down Guide Service

Bobber Down Guide Service Jeff Robl 715.776.0140 BobberDownGS@gmail.com BobberDownGuideService.com

“Jeff’s ability to get on fish is uncanny and his knowledge of the Turtle Flambeau Flowage and special "Honey Holes" is unmatched."

Pat Lorsung, Amherst, Wisconsin

4816 N Little Pike Lake Road, Mercer, Wisconsin 54547 USA

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History Mercer has a colorful history

ur trade, mineral exploration, logging, railroads, and resorts each, in succession, played a large part in shaping Mercer to what it is today – a beautiful vacation area that attracts visitors throughout the four seasons. In 1894 the first train arrived in Mercer signaling the beginning of the early settlers, roads, mills, stores, and other businesses. It was also the year that the first school was built here. Mercer was created as a district of the town of Vaughn in 1908 and established as a town on Feb. 26, 1909. The first town meeting was held in April of 1909. With much of the timber logged by the turn of the century, the local economy turned to tourism. The first resorts were little more than logging camps, located near rail towns or along major water routes. Primitive as they were, the hunting and fishing camps drew wealthy sportsmen who arrived by rail. By the 1920s, roads began to make their way into northern Wisconsin and Mercer’s resorts began to blossom as southern Wisconsin and Chicago families sought the cooling breezes of pristine lakes and quiet lifestyle offered here during the hot summers. Family-owned resorts with cottages sprang up in response. Notable visitors With its away-from-the-spotlight reputation, Mercer also became a destination in the early 1930s for some of Chicago’s more notorious individuals, namely the Capone brothers. Just up the street, so to speak, Hurley’s Silver Street district was popular among “vacationing” gangsters. Al Capone fished the Turtle-Flambeau Flowage area many times, especially in the years after he was released from prison. John Dillinger also frequented the area. Ralph Capone (brother of Al Capone) enjoyed northern Wisconsin so much that he made it his home. He settled in Mercer and operated The Rex Bar until the 1970s when he passed away. Generous to the community, he was well respected and liked. Charlie Comiskey, founder of the White Sox baseball team, used Jerome’s Hunting and Fishing Club on Trude Lake as a place for rest and relaxation for himself and his team. Throughout the 1940s and ‘50s, the resort era was in full bloom. Visitors could see beautiful wooden boats on the waters here, and resorts added housekeeping cabins to keep them coming back. Today you can still find a few of these historic lodges, as well as many more modern accommodations with amenities such as Jacuzzi and Internet service. Visit the Depot Museum Take a walk back in time with a visit to the Mercer Depot Museum located just east of Main Street. The Mercer Depot Museum is the only remaining wooden rail depot in Iron County. It represents a period when travel by rail replaced travel via the Flambeau Trail used by Native Americans and fur trappers. The Depot has been restored to its turn of the century charm and visitors continue to be fascinated by the many reminders of the past. The Soo Line caboose has also been lovingly restored to replicate the days of yesteryear featuring one of the beds that is located in the upstairs portion and the original potbelly stove that was used to keep the cold at bay. The Mercer Historical Society also restored the original jailhouse, the one room schoolhouse and the barbershop.

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LEGEND

RESORTS | CABINS EUNICA’S BEAVER LODGE BAR AND RESORT 2010 Beaver Lodge Rd, Mercer WI 715-476-2004 www.beaverlodgemercerwi.com The Beaver Lodge is a beautiful Northwoods destination to experience with your family, friends and loved ones. An establishment rich in history, dating all the way back to the 1920s. Join us at the lodge to relax in one of our 18 hotel units, enjoy a delicious meal, cheers a cocktail, all while in a friendly, clean, casual atmosphere. Walking in the door you’ll be captivated by the “billion dollar view” overlooking Little Martha Lake. Here are the Beaver Lodge, we’re dedicated to our customers, building relationships, and creating lasting memories. We look forward to seeing you, and thankful to have your business! See ad page 34

GREAT ESCAPE AT CEDAR LODGE 2964N Hiawatha Rd, Mercer WI 715-828-2334 www.cedarlodge.weebly.com Lodge available for large groups (40+), includes 11 bedrooms, 5 baths, kitchen, dining room, a great bar/game room and fireplace. Linens provided. 3 night minimum. On snowmobile trail 9. On Turtle-Flambeau Flowage – 14,000 acres.

ALL SEASONS RENTALS 5235N Richardson St, Mercer WI 920-323-7510 Located in Mercer. Walking distance to restaurants, shops and bars. Cottage sleeps up to four people. Everything you need for your stay, is there; including cable TV. Just bring your own towels. Located on snowmobile and ATV route. Private boat docking available on the Turtle Flambeau Flowage. Pontoon boats available for rent along with guide service, if desired. Plenty of off street parking available also. Look us up on airbnb.com for more details and pictures. ANGLERS PARADISE AT YAGO’S RETREAT 4159 North Pine Road, Mercer, WI 715-476-2097 www.anglersparadisemercer.com This new cabin, located on the northern shore of the Turtle Flambeau Flowage in a beautiful birch tree setting, offers a year-round retreat with activities for the outdoor enthusiast in every season. Nature lovers cannot help being impressed by the unspoiled natural beauty of the Northern Wisconsin getaway in Iron County. Ideal for the whole family. See ad page 14 BALSAM RIDGE LODGING 6294 W Downey Rd., Mercer, WI 54547 715-476-0042 www.balsamridgelodging.com Both cabins have fully equipped kitchens with refrigerator, stove, microwave, coffee pot and toaster. Bath has a large whirlpool tub and shower. Gas log fireplace, 27” TV. Picnic table, grill & fire pit outside. Pontoon boats for rent. See ad on page 23 BEAVER’S RESORT 4720W Lake Of The Falls Rd, Mercer WI 715-476-3412 Beaver’s Resort is located on beautiful Lake Of The Falls which is located 6 miles west of Mercer. Lake Of The Falls is a 326 acre lake full of pan fish, crappie, small mouth bass, northern, walleye, and Muskie. Beaver’s is on snowmobile trail 12 and on the ATV trail. Snowmobilers and ATV’ers are welcome. Beaver’s has 5 year round cabins as well as 5 primitive camp sites, plus a full service bar and restaurant.See ad page 35

ATV Trail Access

Open Year Round

Dining Room or Bar

Pets Allowed

Gas or Log Fireplaces

BIG BEAR FAMILY CABIN 1991W Beaver Lodge Road, Mercer, WI 54547 608-575-1343 www.bigbearfamilycabins.com A spacious 5-6 bedroom, 3 bathroom house overlooking Little Martha Lake with an enormous floor to ceiling fireplace. Fully equipped kitchen, large recreation room, satellite TV, private pier. FREE WIFI. On Little Martha Lake – 35 acres. BIG PINE BAY 5583 Creek Side Court, Mercer, WI 54547 815-343-1235 www.BigpineBay.com hanc4@comcast.net The ultimate and quiet Northwoods getaway on Weber Lake. New 3 level log home with 4 bedrooms, 2 full baths, fully equipped kitchen, air conditioned, great room with fireplace, large deck, firepit, fishing boat, canoe & pier. Experience a “picturebook retreat” in a peaceful pristine setting. On Weber Lake – 35 acres. See ad on page 17 CEDAR COVE CABINS 2964 N Hiawatha Rd, Butternut WI 715-476-2511 www.cedarcovecabins.com Cedar Cove Cabins, on the Turtle Flambeau Flowage, has five modern cabins a few miles from Mercer and Park Falls. Four A-Frame cabins: lofts with four single beds, downstairs bedroom with two single beds. Three-bedroom cabin: sleeps eight. All include picnic table, grill, fully equipped kitchen, living room, dining room, bathroom with shower, TV, internet. Next to Donner’s Bay Resort: fishing boat/motor rental. Gas, bait, ice at bar. See our ad and website www. cedarcovecabins.com. See ad on page 17

Business Directory

THE GATEWAY LODGE AND RESORT 4695 N Popko Cir East, Mercer WI 715-476-7878 www.thegatewaylodge.com 9 Four-season cabins with the charm of the Northwoods meshed with all the comforts of home. Log furniture, gas log stove, flat screen TV, WIFI, firepit, grill and much more. Restaurant and bar on premises too. On Turtle-Flambeau Flowage – 14,000 acres. Restaurant open 11AM-Close, open at 7:30AM on Sat. and Sun. during peak season for breakfast and great Bloody Marys. We have a full lunch and dinner menu, plus nightly specials. Closed Tuesdays. See ad inside front cover

Snowmobile Trail Access

CRY OF THE LOON RESORT 6505W O’Mearas Rd, Butternut, WI 715-476-2502 www.cryoftheloonresort.com We are a 4 cabin resort on the Turtle Flambeau Flowage. All cabins are lake front and offer a southwest view of Lake Bastine. All cabins are full house keeping with bedding supplied. Each cabin has Wi-Fi, satellite TV, air conditioning and gas log fireplaces. Included with each rental is a 40 foot dock with electric. Boat launch and fish cleaning facilities are on site. We also offer pontoons, canoes, fishing boats and kayaks for rent. See ad on page 11 DEADHORSE LODGE 4125N Popko Cir W, Mercer WI 715-544-5851 and 715-776-0676 www.deadhorselodge.com Resort is located on the north end of the Turtle Flambeau Flowage and Deadhorse Lake. Operating since 1983. Level grounds with large sandy beach area. Most cabins have 2 bathrooms. Cabins on the water with docking and electrical hook-ups. Sunken Horse Saloon located on premises. On both ATV and snowmobile trails. See ad on page 35 DONNER’S BAY RESORT 2974N Hiawatha Road, Butternut, WI 54514 715-476-2555 715-776-0676 www.donnersbayresort.com 6, year round cabins. Full service bar with game room. Pontoon, boat & motor rental available. Beach, swim raft, paddle boat, volleyball & basketball. Gas pump on water. Live bait & tackle available year round. Picnic tables and weber grills. 1 R.V. site available. Located on snowmobile and ATV trail #9. Concrete boat ramp. See ad on page 11 FLAMBEAU VISTA RETREAT, LLC 6440 and 6442 Flambeau Trail Rd 715-762-4612 www.flambeauvista.com Two Premier cabins with modern conveniences and vintage charm. Fully equipped kitchen, gas fireplace, TV, stereo, screened porch, deck, grill, patio furniture, fire pit and private pier. On snowmobile & ATV route. Hunter and Ice Anglers welcomes! On the Turtle-Flambeau Flowage.

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FLAMBEAU LODGING 4816 County FF, Mercer, WI 54547 715-476-2084 www.flambeaulodging.com Vacation Home Rentals on the Turtle-Flambeau Flowage and Trude Lake. With every amenity to fit every need and budget. Hunting, fishing and photography guide service available. On Turtle-Flambeau Flowage – 14,000 acres.

Business Directory

GRAND PORTAGE RESORT 2510 Martha Lake Road, Mercer WI 815-276-8115 GrandPortageResort.com This is a true up north experience! Updated cabin has 2 bedrooms with queen beds, sleeper sofa in living room, with gas fireplace, fully equipped kitchen, bathroom with shower, enclosed front porch/ also outside deck overlooking lake. Two piers, rowboat, canoe, paddleboat, 2 fire pits, playground area, extra parking. Located on ATV trails and close to town. GRANDMA DOROTHY’S VACATION RETREAT Mercer, WI 54547 608-322-0301 or 608-449-0247 www.vrbo.com/384504 Relax in our spacious lakeside home as you watch tranquil sunsets over the lake. Our home is secluded by majestic pines, but is within walking distance from trails, shopping, restaurants, with many more activities. Great for families, couples, and sportsmen. Nice sandy beach area. HEMLOCKS RETREAT Mercer WI 414-254-1066 www.thehemlocksretreat.com Two beautifully updated 1940’s lakefront log cabins set on private point, close to 400 feet of lake frontage on Mercer Lake. Includes private piers, WIFI and cable. Weekly rental June thru September. Hidden secret: downtown and new 7 mile paved hike & bike trail only 5 minutes away on paved roads. Great for fishing, kayaking, bicycling and relaxing. Immaculate accommodations, great sunrise and sunset views, peace and privacy. HORNS CABINS MARGARET LAKE RESORT 1560 W. Margaret lake Road, Mercer, WI 54547 (715)896-4434 Rustic and reasonable. Two summer cabins on 34 acre Margaret Lake on ATV/ snowmobile trails. Each cabin has its own dock, rowboat, deck/patio, grill and fire pit. Has fully equipped kitchen, showers, towels, and linens/bedding included. Good bass, bluegill and crappie fishing. Friendly, well trained pets welcome. FREE WIFI JOE MILLER’S RESORT AND CAMPGROUND 6600W Miller Rd, Butternut WI 715-476-2505 www.joemillersresort.com Modern cabins with showers, equipped kitchens, gas heat and grills. Full bar, pizza, pop, candy, game room, boat landing, gas. Camping which offers showers, electric hookup or wilderness. See ad on page 25 LAKE BASTINE LODGE 262-542-1424 www.lakebastinelodge.com Lake Bastine Lodge is composed of 2 separate Lake Homes. We invite you to enjoy our peaceful setting on Lake Bastine, a natural Lake that is part of the Turtle-Flambeau Flowage. The view of the water from the lodge is breathtaking. Available all year from swimming and fishing to snowmobiling and skiing, the lodge offers spacious accommodations for large or small groups. From the fireplaces in winter, to the decks, screen porch and outdoor grills in the summer, the perfect vacation is waiting for you. We invite your inquiries. MUSKY POINT RESORT 4946 Musky Point Rd, Mercer WI 715-476-7810 www.muskypointresort.com Musky Point Resort is a family owned resort in Northern Wisconsin. We have been in continuous operation since 1925. Lake of the Falls is a 240 acre DNR stocked lake. Our modern cabins face 400 feet of the best natural sand shoreline in the area. Beautiful Lake of the Falls is the headwaters of the Turtle Flambeau Flowage. Lake of the Falls connects to Turtle River, Moose Creek, Dollar Creek and the three Black Lakes. See ad on page 6 NORTHLAND LODGING 2250 Leisure Lane, Mercer WI 715-476-2305 www.northlandlodging.com Looking for a great vacation home rental? No matter what season, we have some of the finest Northern Wisconsin has to offer, located on the Turtle Flambeau Flowage and Mercer area lakes.

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PINE FOREST LODGE 2060W Pine Forest Road, Mercer, WI 54547 715-476-2241 www.pineforestlodge.com We now have nearly ½ mile of frontage on quiet Spider Lake and 40 acres with beautiful, expanded trails for hiking, mountain biking, snowshoeing and cross country skiing from your door. Gradual slope from the cabins to lake. Free use of kayaks, sailboats, boards, canoes and rowboats. Lessons and trips included. 9 clean and regularly updated cabins. A classic that keeps getting better. See ad on page 26 PINE NOEL RESORT 5311N Goettesche Rd, Mercer WI 715-600-1630 www.pinenoel.com Pine Noel Resort is a family owned & family oriented resort close to town, located on a great fishing lake. We have 5 cabins that are very clean & include all amenities, making your stay a great one. We offer a private beach, 14ft row boats, piers, paddle boat, canoe and kayak for your lake enjoyment. We are located on Grand Portage Lake, in a park like setting, with a gazebo centrally located for your family experience. Come experience the Northwoods in style & comfort. RANDY’S FLOWAGE VIEW 3419 Popko Cr., Mercer, WI 54547 715-252-3144 www.randysflowageview.com Enjoy the spectacular view on the Turtle Flambeau Flowage w/ private dock, shoreline & yard. Unique location near Fisherman’s Landing. On snowmobile trail w/ ATV trails and restaurants nearby. Great fishing, swimming, boating or just relaxing on deck or by campfire. Fully equipped kitchen. Two bedrooms w/ sleeper sofa. Natural wood burning fireplace. Satellite TV, DVD and stereo. Year round. See ad page 16 RUGGER’S LANDING 5643N Hwy 51, Mercer, WI 54547 715-476-2530 Each cottage is equipped with kitchen and bathroom with shower and use of boat. We also offer canoe, kayak and tube trips and have a restaurant & bar on premises. On Pike Lake – 194 acres. See ad on page 6 TURTLE CHALET 4151N Pine Road, Mercer, WI 54547 715-476-2946 www.turtlechalet.com Turtle Chalet is a 3 bdrm cabin located on waterfront of the Turtle Flambeau Flowage. The cabin has a westerly view of the flowage along with a large screen porch and gas fireplace. Satellite TV, Internet, DVR and linens included. 40ft pier and electric outlets in front of cabin along with a beautiful, private sandy

beach and boat landing.

MOTELS | HOTELS GREAT NORTHERN HOTEL 5070 N Hwy 51, Mercer, WI 54547 715-476-2440 www.greatnorthernmercer.com Our year round motel is conveniently located on the edge of town. We are on a small lake, on the snowmobile trail, and on the ATV trail. All of our 80 rooms are spacious and have air-conditioning, coffee pots and cable TV. In room WIFI available. Our large great room is a popular gathering place for continental breakfast and for evening socializing as it overlooks the pristine lake. Visit our Bar and Restaurant attached to the hotel; The Wolf’s Den. Open Daily at 11am and serving the best burgers and sandwiches around. See ad inside back cover ANCHOR INN 5221 N Hwy 51, Mercer, WI 54547 715-952-2445 www.mercerwi.com/anchorinn Restaurant and Bar GROUP LODGING Open year round, conveniently located in downtown Mercer with 6 bedrooms, large living room and bar area, with refrigerator, microwave, and cable TV, linens & towels included. Our rate is $150.00 per night for up to six people. $20.00 per night for each additional person. We have a large parking lot that will accommodate trailers and machines, and is located on a snowmobile and ATV route. Free Wifi. All major credit cards accepted.

CRANBERRY INN 5491N Hwy 51, Mercer, WI 54547 715-476-3451 www.cranberryinnofmercer.com Fine Dining restaurant, sports bar, and lodging. Our restaurant menu includes, fine dining items, as well as sandwiches, daily specials, pizza, appetizers, and more. Full Bar including specialized tap beer and wine list. Lodging includes 8 rooms and dorm that accommodates large groups. We also host parties, from private, office, weddings and holiday (many custom menu’s available). See ad on page 17 DAYS INN 13355N US Hwy 51, Hurley WI 715-561-3500 www.hurleydaysinn.com Close to country trails as well as the Porcupine Mountains and Madeline Island. Our Hurley, Wisconsin hotel, near the Upper Peninsula of Michigan, offers easy access to outdoor bliss during all seasons. See ad on page 25

LOON’S NEST MOTEL 5202N Hwy 51, Mercer, WI 54547 715-476-2330 715-904-0533 www.loonsnestmotel.com 9 Motel units and 1 cottage rental all with reasonable rates! Cable TV,

Refrigerators, Air conditioned. Located on both snowmobile and ATV trails in downtown Mercer with plenty of parking. See ad on page 5

CAMPGROUNDS

BEAVER’S RESORT 4720W Lake of the Falls Road, Mercer, WI 54547 715-476-3412 www.beaversresort.net Our cabins come complete with shower, heat, refrigerator, stove, microwave, bed linens & fully equipped kitchen. 14’ rowboat is provided. Bar & Restaurant on site. On Lake of the Falls – 338 acres. See ad on page 35

HEART OF THE NORTH BAR AND GRILL 5262N Lakeview Ave, Mercer, WI 54547 715-476-3562 info@heartofthenorth.net www.heartofthenorth.net Not just a bar & grill - but THE bar & grill to visit while in Mercer! Join us for a beer or cocktail along with a delicious sandwich, burger, or appetizer in this historic Northwood’s tavern. Motorcyclists, ATVers, snowmobilers, hunters, fishermen, and vacationers are sure to enjoy the clean and relaxed environment. Visit Steve and Heather and their warm, friendly staff - 7 days a week, 365 days a year! See ad on page 19 THE PINES RESTAURANT & BEER GARDEN 5234N Hwy 51, Mercer, WI 54547 715-476-2933 www.thepinesmercer.com 37 years in business. Family restaurant featuring homemade dinners and nightly specials. Specializing in authentic German cuisine and homemade pizza. Premium Chocolate Shoppe Ice Cream and Frozen Custard, Homemade cakes and cookies. Live music outdoors in the Garden, Memorial Day- Labor Day. The Spotlight Polka Band every Sunday. Outdoor Bar and seating. Check website for Band listings. Open at noon for ice cream, 4pm for food. Closed Wednesdays. See ad on page 5 ANCHOR INN RESTAURANT AND BAR 5221 N Hwy 51, Mercer, WI 54547 715-952-2445 www.mercerwi.com/anchorinn Serving sandwiches and full dinner menu. Daily specials include BBQ Ribs, over 1” Pork Chops, Stuffed Chicken Breast, and Seafoods. Open 6 days a week. Closed Tuesday. Serving weekdays 4PM to 10PM. Saturday and Sunday 11am to 10pm. We are located downtown Mercer on a snowmobile and ATV route. Free Wifi. All major credit cards accepted.

LOON LAGOON CAMPGROUND 2580W Margaret Street, Mercer, WI 54547 715-476-2466 www.loonlagoon.net 40 sites located two blocks east of Highway 51 in Mercer, on the outlet of Grand Portage Lake. Full hook ups. It is an open, grassy park within walking distance of stores and restaurants. On Grand Portage Lake – 144 acres

AROUND THE CORNER PUB 2633 Railroad Street, Mercer, WI 54547 715-476-2472 www.aroundthecornerpub.com Bar and grill serving excellent food at reasonable prices. Serving breakfast Wed-Sun 7-11AM. Home of the Pub Burger. Located one block east of Hwy 51 in downtown Mercer on snowmobile trail corridor#17. Open 7 days a week serving food 11AM -11PM. See ad on page 23

JOE MILLER’S RESORT & CAMPGROUND 6600W Miller Road, Butternut, WI 54514 715-476-2505 www.joemillersresort.com Modern cabins with showers, equipped kitchens, gas heat and grills. Full bar, pizza, pop, candy, game room, boat landing, gas. Camping which offers showers, electric hookup or wilderness. See ad on page 25

BEAVER’S RESORT 4720W Lake of the Falls Road, Mercer, WI 54547 715-476-3412 www.beaversresort.net Serving burgers, soups and pizza. Campsites come with electric hook-up. See ad on page 35

RESTAURANTS, BARS, & TAVERNS

Flambeau Flowage – 14,000 acres. See ad page 17

EUNICA’S BEAVER LODGE 2010 Beaver Lodge Rd., Mercer, WI 54547 715-476-2004 www.beaverlodgemercerwi.com Open Wed.–Thurs., 4PM-Close; and Fri.–Sun., 11AM-Close; Closed on Mondays. Kitchen is open for Dinner, Serving 4:30PM. Full Liquor Bar, Fine Food, Appetizers, Specialty Combo Platters, Sandwiches and more! See ad page 34

Business Directory

THE LODGE AT MANITOWISH WATERS 13859 Ilg Road, Manitowish Waters, WI 54545 715-543-2024 www.lodge-mw.com Experience first class hospitality in beautiful northern Wisconsin. Newly renovated, The Lodge in Manitowish Waters is within walking distance from downtown and next to Koller Park. Outside your door you have access to biking, hiking and fishing. Relax on your room balcony or cuddle up by the fire in one of the lower level luxury suites. Dining options are within minutes from the hotel. Light breakfast provided in our formal room daily. See ad on pg 9

GATEWAY LODGE & RESORT 4695N Popko Circle W, Mercer, WI 54547 715-476-7878 www.thegatewaylodge.com Restaurant open 11AM-Close, open at 7:30AM on Sat. and Sun. during peak season for breakfast and great Bloody Marys. We have a full lunch and dinner menu, plus nightly specials. Closed Tuesdays. See ad inside front cover

CRANBERRY INN 5491N Hwy 51, Mercer, WI 54547 715-476-3451 www.cranberryinnofmercer.com Fine Dining restaurant, sports bar, and lodging. Our restaurant menu includes; fine dining items, as well as sandwiches, daily specials, pizza, appetizers, and more. Full Bar including specialized tap beer and wine list. Lodging includes 8 rooms and dorm that accommodates large groups. We also host parties, from private, office, weddings and holiday (many custom menu’s available). See ad on page 17 DEAR LODGE 4816 County FF, Mercer, WI 54547 715-476-2549 The Best Pizza in the Northwoods! Tuesday All-U-Can Eat. Satellite TV for sports. Home of the Mercer Loon Party.

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DING-A-LING SUPPER CLUB 1711W Hwy 51, Mercer, WI 54547 715-476-2270 www.dingalingsupperclub.com The finest in casual elegant dining-specializing in ribs, steaks, chops and seafood. Nightly specials, deluxe salad bar and made from scratch soups. Bar opens at 4PM-Dining from 5-?. Full cocktail bar and wine list. See ad on page 12

Business Directory

DIXIE’S COFFEE HOUSE 6085 County Hwy W, Manitowish Waters, WI 715-543-2353 info@dixiesmw.com www.dixiesmw.com Dixie’s Coffee House nourishes the body and feeds the soul. Featuring Wisconsin’s own New Roots coffee, Rishi tea and specialty baked goods, Dixie’s also offers panini made to order and delicious soup specials every day. Enjoy the best views in Manitowish Waters while at Dixie’s. JOHNNY’S BAR & GRILL 5225N Hwy 51, Mercer WI 715-690-6407 Like us on Facebook Johnny’s Bar & Grill offers a full service bar and a full menu sure to make everyone happy! Some of our most famous offerings are, our made from scratch soups, the Bomber, Gyros off the spit, fish tacos, and of course the one and only Oriental Beef- our signature sandwich. Make sure to stop by Friday night for the area’s best fish fry! See ad page 26 LAZY ACE SALOON 1704W Manitowish Road, Mercer, WI 54547 715-476-2257 www.LazyAceSaloon.com 3 miles south of Mercer on Hwy’s 47 & 51. Northwoods best BBQ sandwiches and homemade pizza. Located on snowmobile trail 17 & corridor 8 & ATV trail 17. ATV trailer parking available with advancd notice. “A Good Time is in the Cards” OPEN 11am Wednesday-Sunday year round. Mondays call for hours. CLOSED Tuesdays. RUGGER’S LANDING 5643N Hwy 51, Mercer, WI 54547 715-476-2530 Family restaurant with original Up North atmosphere and outstanding view from the bar. Wednesday - All you can eat Pizza. Friday - Fish Fry & Combo night. Saturday - Prime Rib and Prawns. Canoe, Kayak and Tube Rentals. See ad on page 6 SMOKEY’S 6410 Cty Rd W, Manitowish Waters, WI 54545 715-543-2220 www.smokeysdining.com The nicest little Supper Club in the Northwoods! Casually elegant setting makes for a fine dining experience you’ll long remember. Indulge in steaks, chops, seafood and house specialties with a superb wine list. Live piano music and menu specials on weekends. Reservations are appreciated. Smokey’s is airconditioned and available for private parties. Take-out catering is also available. Call for details. Open year ‘round May-Oct., Tue-Sun., and Nov-Apr., Wed – Sun. 4:30PM-Close. See ad on page 9 SUBWAY 5116N US Hwy 51, Mercer, WI 54547 715-476-2197 subway_mercer@centurytel.net Iron County’s only year-round fast-food restaurant. Featuring an upper level outdoor dining deck and lower level walk-out banquet room with seating for 28 that can be reserved for meetings and parties. Free wireless Internet with any purchase. Breakfast served all day. Located on Snowmobile/ATV Trail #17. Open 7AM daily. See ad on page 19 SUNKEN HORSE SALOON AT DEADHORSE LODGE Located at Deadhorse Lodge 4125N Popko Circle W, Mercer, WI 54547 715-776-0676 www.deadhorselodge.com Located on both snowmobile and ATV trails. Beautiful view of the Turtle-Flambeau Flowage. Build your own Bloody Mary Sunday noon-4PM. Serving pizzas and snacks. Kitchen coming soon. See our ad on page 35 TOM’S CAFE 5233 Hwy 51, Mercer, WI 54547 715-476-2433 dthompson@centurytel.net “Home Cooking” Serving breakfast, lunch, and dinner. 7 days a week from 5:30AM to 7PM. Take-outs available. See ad on page 38

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WOLF’S DEN BAR & GRILL 5070N Hwy 51, Mercer, WI 54547 715-476-2441 greatnorthernmercer.com Wolf’s Den Bar and Grill- Located inside the Great Northern Motel. Open daily at 11am, serving the best burgers and sandwiches around. Our 6 flat screen

TV’s are great for watching sports and the large bar overlooks the lake. Featured drinks are our Bloody Mary’s and Ice Cream drinks. The bar is located right on the ATV and Snowmobile trail, be sure to stop in and say hello!

BUSINESSES/SERVICES K&H PLUMBING 4250W County Rd FF, Mercer WI 715-476-2324 Here at K & H Plumbing we are a fully licensed and insured contractor for all your plumbing, septic and heating needs. We are a full service septic system design, install and service contractor. We offer sewer line replacement, cleaning and thawing. We are also a residential and light commercial plumbing shop. We perform a full range of plumbing repairs and plumbing installations, from clearing clogged drains to water heater installation, water purification, bathroom and kitchen remodels and installation of new kitchens and baths. For plumbing repair, service, emergencies, new construction or upgrades, our courteous professionals will exceed your expectations. We are a Heating & Cooling shop that can service a variety of heating systems, from furnaces to boilers to geothermal systems and beyond! Whether you’re looking to install or replace your current system, you require 24-hour emergency HVAC repair, or you need to schedule a preventative maintenance appointment, our highly experienced technician can get the job done.Here at K & H Plumbing we stand by our work, our community and our customers. LAKE OF THE TORCHES RESORT CASINO 510 Old Abe Rd, Lac du Flambeau WI 715-588-7070 www.lakeofthetorches.com Situated on the shores of Pokegama Lake and nestled in Wisconsin’s Northwoods, the Lake of the Torches Resort Casino has a feel of a classic Northern retreat and reflects its Ojibwe culture and heritage. The casino has over 800 slot machines (including a non-smoking area), blackjack and poker tables, craps, roulette, Super Spots (a Keno-like game) a high-stakes Bingo Hall seating up to 500 persons, the Woody’s Bar and Grill and the Eagle’s Nest Restaurant. The hotel has 101 well-appointed rooms, the Dancing Waters Lounge and the Woodland Oasis pool area. The 8,500 square-foot Convention Center with the Hall of Nations offers an outstanding venue for entertainment, receptions, trade shows, meetings, presentations and seminars. Play more than 140 games, including Table Games and Poker. See ad page 5 L.B.S. INSURANCE GROUP P.O. Box 498, Ashland, WI 54806 715-682-6197 800-909-4799 www.lbsinsurancegroup.com Hometown People Serving Your Hometown Needs! Serving all your personal and business insurance needs from our locations in Minocqua, WI, Ironwood, MI and Ashland, WI. We offer both personal and commercial lines of insurance to protect your home, business, auto, events, special functions, recreation and more! STORMY KROMER 1238 Wall Street, Ironwood, MI 49938 888-455-2253 info@stormykromer.com www.stormykromer.com Home of the iconic Stormy Kromer cap! Free factory tours Monday-Friday at 1:30 and flagship store open MondayFriday 8-5 and Saturday 9-12.Factory tours are kid-friendly and wheelchair accessible, approximately 45 minutes long and a great rainy day activity. See ad page 5 THE WAMPUM SHOP 5257N Hwy 51, Mercer, WI 54547 715-476-2465 Established in 1950, the Wampum Shop has been a must stop destination for generations of area visitors. With over 8,500 sq. ft., we are the area’s largest gift shop with something to please even that hard to buy for person in your life. Stop in & take a step back in time as you experience and old fashioned gift shop with some fun in store for the entire family. Let us help turn your vacation moments into memories. See ad inside front cover

WILLIAMS ELECTRIC AND MECHANICAL 1880 W Ashe Rd 715-476-2523 www.mercerelectrician.com Williams Electric has been serving residential and commercial customers in the Northwoods for 40 years. Our team of licensed and insured master electricians apply the cornerstones of quality and thoroughness in every job. To do the best work, we feel it’s important to follow a few old-fashioned values including honesty, safety, a strong work ethic and exceptional customer service.Our services include: new construction, new electric service, trenching, remodels & repairs, electrical inspections, refrigeration, heating & air conditioning, as well as generator sales & installation. We are the Certified GENERAC Sales and Service Dealership. We are on call 24 hours, 7 days a week. See ad page 38 5 STAR MARKETING 409 South Park Drive, Tomahawk, WI 54487 715-453-4511 info@5starupnorth.com www.5StarUpNorth.com Offering magazine publishing, brochure printing, web site construction and distribution system.

ALTMAN EXCAVATING INC. 5567N Hwy 51, Mercer, WI 54547 715-476-2077 715-776-3838 715-776-2424 www.altmanexcavatinginc.com xkv8@centurytel.net For all your excavating, site preparation, road building & landscaping needs. We have top soil, crushed gravel, Fieldstone-rip rap stone, washed stone and sand fill readily available. We also offer snowplowing service and have storage units. ASSOCIATED BANK 5260N Hwy 51, P.O. Box 128, Mercer, WI 54547 715-476-3545 www.associatedbank.com Full service community bank offering a complete portfolio of both personal and business banking products. Member FDIC and Associated Banc-Corp! See ad on page 35 CABIN COIFFURE 5966 County Hwy W, Manitowish Waters 715-543-2223 www.cabinmw.com Enjoy an upscale hair salon experience in a cozy Northwoods atmosphere. We offer haircuts, styling, perms, color, waxing and more. Child’s haircuts available. Conveniently located near shopping, dining and spa services in downtown Manitowish Waters. Appointments preferred, but walk-ins are welcome. Open Tuesday-Saturday 9am to 4pm. Go ahead and pamper yourself; you deserve it!

GREAT NORTHERN PARTY BUS 715-476-2440 The Great Northern Hotel has a 16 passenger party bus (Captains chairs) available for transportation for weddings, parties, events, shuttle services. Call 715-476-2440 or visit http://www.greatnorthernmercer.com for rates. See ad inside back cover HAWKS NEST CANOE OUTFITTERS 263 Hwy 51, Manitowish Waters WI 715-543-8585 www.hawksnestcanoe.com 1-3 hour adventure trips w/shuttle service; longer & overnight trips available. Canoeing, kayaking, tubing & rafting on the Manitowish, Bear, Turtle & Flambeau Rivers. Full & partial outfitting on the Turtle-Flambeau Flowage. Great Fishing, Canoe Camping. Tents, food, cooking gear & more. Two great locations: 1.5 miles north of Hwy W on Hwy 51, Manitowish Waters (715-543-8585) or 5 miles west of Eagle River on Hwy 70 (715-479-7944 May-Oct or 800-688-7471 year ‘round. IMPULSIVE NECESSITIES AT WHIMSIES 5291N US Hwy 51, Mercer WI 715-476-0073 Like us on Facebook Come and enjoy a charming little shop filled with an unexpected gathering of goods. Indulge yourself in our home and cabin décor, clothing boutique: featuring Lakegirl, Noelle and Mona B; jewelry, candles, bath & body, books, puzzles, gourmet foods and gifts galore! Visit Impulsive Necessities for a delightful shopping experience on your next trip to the Northwoods! See ad page 35

Business Directory

ACTION FLOOR SYSTEMS INC. 715-476-3512 www.actionfloors.com From their Mercer, Wisconsin headquarters, Action Floors provides a widerange of sports floor options for their far-reaching customer base. Worldwide, their premium, solid hard maple permanent and portable floors are preferred for unequaled beauty, performance and durability. Action’s white maple, grown exclusively in America’s Northwoods, is the finest-grained, best grade available. See ad on page 14

EO JOHNSON BUSINESS TECHNOLOGIES 8400 W Stewart Ave, Wausau WI 844-365-4968 www.eojohnson.com EO Johnson Business Technologies is a leading business technologies provider, offering managed IT services, managed print services, document management, scanning and business processes systems, and print/document and production printing equipment. EO Johnson is certified as a Woman Owned Business through the State of Wisconsin and a 2016 BBB Torch Award for Ethics winner. Headquartered in Wausau, WI, EO Johnson has additional offices in Eau Claire and La Crosse, WI; Rochester and Minneapolis, MN; and Cedar Falls, IA.

JEFFREY NEHRING DENTAL OFFICE 5222N Hwy 51, Mercer WI 715-476-3432 Dental Practice doing exams, cleanings, fillings, root canals, extractions, implants, crowns & bridges, partials & dentures, botox treatments. Accepting most dental insurance plans. New patients welcomed. Have been in Mercer since 1979. JOE’S EXCAVATING 2512W County Rd J, Mercer WI 715-776-4659 Excavating, driveway put in, septic, house prep, rock work, landscaping and yard prep.

CHERI’S FABRIC TO QUILT, LLC 5244 N Hwy 51, Mercer WI 54547 715-476-0111 www.cherisfabrictoquilt.com Fabric, Notions, Canvas, Leather and much more. Mention the ad in this Guide to receive 10% off your purchase. See ad page 35

K & L STORAGE Mercer, WI 715-904-0246 Year round or seasonal storage for boats, ATVs, snowmobiles, autos and personal household goods! Individual garages are available in addition to a large enclosed boat/vehicle storage barn. See ad page 12

CREATIVE CONCEPTS AGENCY 1411 N 4th St. Suite 106, Tomahawk WI 715-966-6820 www.creativeconceptsagency.com A full service marketing agency specializing in publications; brochures, visitor guides, and area maps. Call us for all your business needs: business forms, cards, folders, brochures, logos, advertisement branding, and website designs.

KIM SWISHER COMMUNICATIONS 607 Wall St, Eagle River WI (715) 437-0090 www.kimswisher.com We are a public relations and digital marketing firm that specializes in email communications and social media management. We create engaging content that showcases and enhances our clients.

EDWARDS CARPENTRY, INC 2175W Carls Park Rd, Mercer WI 715-562-0958 Licensed and insured contractor. Free estimates available. No job is too small. Past projects include, but are not limited to: Decks, Screened Porches, Additions, Doors & Windows, Siding, Interior trim work, Remodeling and New Construction. See ad page 35

KLOPATEK PLUMBING 2690W County J, Mercer, WI 54547 715-476-2100 www.klopatekplumbing.com Geothermal, Forced Air, Hydronic Heating & Air Conditioning, Septic System Design & Installation, Soil Testing, Drain & Sewer cleaning, Well & Pump Service, Water conditioners. See ad page 34

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THE LAKE HOUSE 5962 County W, Manitowish Waters, WI 54545 (715) 543-2301 www.lakehousemw.com The Lake House welcomes you to an eclectic array of home accents, coffee table books and toys. We have that something special you’ve been looking for. LAUER AVIATION 4704N Lamekas Road, Mercer, WI 54547 715-476-7810 floatplanebill@centurytel.net Scenic flights in Sea Plane or Land Plane, Aerial Photography, Flight lessons, Flight seeing tours. LOONEY CLEAN 2580W Margaret Street, Mercer, WI 54547 715-476-2466 or 715-776-2485

Business Directory

“Life’s too Short, Let us do your Dirty Work, We Love a Challenge” Call today for free estimates. Will do short term or long term jobs. No job is too big or too small.

ODONATA ART GALLERY 4774N Hwy 51, Mercer WI 715-476-2910 Mitchell Myers: Photographer & Potter • Laureen Myer: Painter & Potter Odonata is a large diverse assembly of exceptional artists’ work. With over 35 years behind the camera, Mitchell produces beautifully framed large canvas prints that add the “WOW” to decorating. Laureen is further exploring bright and fun watercolors. You are invited to come and see a huge variety of functional and sculptural pottery. Call for seasonal hours. See ad page 26 RICK’S APPLIANCE SERVICE PO Box 334, Mercer WI 715-614-0127 www.ricksapplianceservice.net Owner Rick Boes is a factory trained technician with over 35 years in the appliance industry. Warranty authorized for: Amana, Bosch, Crosley, Estate, GE, Hotpoint, Jenn Air, Kitchen Aid, Maytag, Scotsman, Speed Queen, Thermador, Sharp, and Fisher Paykel. Call Rick for all your kitchen and laundry appliance servicing needs.

LOTTER’S MERCER BP 5247N US Hwy 51 715-476-3437 Welcome to Lotter’s Mercer BP. Stop in & visit us. We are your one stop for all things. Get your DNR license here. ATV & snowmobile trail passes. Enjoy our clean restrooms. We have a delicious deli menu to go along with your selection of convenience store fare items. We also offer a wonderful selection of beer, wine and spirits. You’ll find some T-shirts, sweatshirts & hats for souvenirs too! See you soon! See ad page 8

RIEBE PAINTING PO Box 347, Mercer, WI 54547 715-476-7880 With over 35 years of experience in Interior/Exterior Painting and Staining. Fully Insured.

MARSHFIELD CLINIC OF MERCER 5110 Hwy 51, Mercer, WI 54547 715-476-2345 www.marshfieldclinic.org Offering Complete family care with personal service. New patients welcome. We are a northern branch of the Marshfield Clinic. See ad on page 19

SCHEELS PLUMBING & SEPTIC SYSTEMS 715-476-2609 William T. Scheels MP#227984 Celebrating our 26th year serving Mercer and the surrounding area. Fully licensed and insured. Plus Service with a Smile.

MERCER SPEED QUEEN LAUNDRY 5172N Hwy 51, Mercer, WI 54547 The Speed Queen Laundry has been serving the Mercer area for over 40 years. Open 365 days a year with a large selection of washers and dryers including 8 large capacity machines capable of washing large items and loads that you wouldn’t be able to wash at home. See ad on page 35

THE SPA AT MANITOWISH WATERS 5968 County W, Manitowish Waters, WI 54545 (715) 543-2535 www.spa-mw.com Spa services from head to toe. Treat yourself to nail services, body treatments, waxing services, facials and massages. New hours. Walk-ins welcome. Convenient location near the heart of Manitowish Waters. Gift certificates available. See ad page 9

MEYER FEED AND SEED 1792W Hwy 51 South, Mercer WI 715-476-7663 Meyer Feed and Seed carries: Dog and cat food and treats, deer corn, deer apple, and deer mix, poultry feed, rabbit feed, bird feed, wild bird feed, black sunflower seed, horse feed and more. Unique bird houses and bird feeders, firewood, and more.

SS SPORT STORE 5168N Hwy 51, Mercer, WI 54547 715-476-2468 sssportstore@yahoo.com Factory authorized Arctic Cat dealer-snowmobiles, ATV’s and UTV’s (new and preowned) parts, clothing, accessories, sales, and service. Marine Sales, Service and Accessories, Hewitt Roll-A-Dock and boat lifts, trailers, and swim rafts. We rent snowmobiles, outboards and fishing boats. See ad on page 7

MIDWEST ELECTRIC 2603 W Margaret St, Mercer WI 815-404-0541 Residential & Commercial Electrical Services; 24 Hour Emergency Service; Electrical Service Upgrades; New construction & remodel; Champion Home stand-by generator dealer; We service all makes of Home stand-by Generators. Wisconsin Electrical Contractor #1338896. Master Electrician with over 25 years experience. Hours: M-F 7am-4pm. See ad page 26

SWEETIE PINES 5234N Hwy 51, Mercer WI 54547 715-476-2933 Family owned and operated bakery inside the The Pine restaurant specializing in German style cakes and cookies. 36 years in business. See ad page 5

NAPA AUTO PARTS N5188 Harper St., Mercer, WI 54547 715-476-2229 Office, 715-892-0129 Cell, jim.jeschke@charter.net Full line of parts and supplies. Amsoil and Klotz dealer along with an excellent stock of small engine and ATV parts. See ad on page 13 NORTHLAND BOAT RENTALS 2250 Leisure Lane, Mercer WI 715-476-2305 www.northlandlodging.com Vacation boat rentals NORTHWOODS ACCENTS 5079N Hwy 51, Mercer WI 715-476-9154 www.northwoodsaccents.com We carry Wisconsin made products that speak to the Up North theme that so many customers prefer. Handcrafted log furniture for the inside and outside of your home. Symbol mattress dealer Best Craft Furniture and Denali bedding available. Custom orders welcome. Bring in sketch, photo or idea and we will bring it to life. Stop in and let us know what your home needs. See ad page 25

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TAHOE LYNX GOLF COURSE 5195N Lake Tahoe Dr., Mercer WI 715-476-0050 or 715-776-4588 www.tahoelynx.com Our 9 hole, par 35, golf course, opens when the snow melts and closes when the snow flies. (7am-6pm). During the season we host 8 fundraiser scrambles that benefit the local organizations that sponsor them, to benefit the town of Mercer. Come out and enjoy the new tree chainsaw sculptures, there are three of them. Our par 35 course offers challenges for the beginning and expert golfers. Come and try us out! See ad page 14 TO THE NINES 5970 County W, Manitowish Waters, WI 54545 (715) 543-2699 www.ninesmw.com Stop in to enjoy a relaxing atmosphere while casually browsing our exquisite merchandise. Something for everyone from home furnishings, one-of-a-kind gifts, candles, gourmet foods and much more. See ad page 9 THE WAREHOUSE/TRUSTWORTHY HARDWARE 4772N Hwy 51, Mercer, WI 54547 715-476-2815 warehouse@centurytel.net Home amenities, sporting goods supply, hardware store. Also offering Carhart clothing line, footwear, fishing, hunting & winter apparel. As well as a

Greenhouse in the summertime.

REAL ESTATE OFFICES C ENTURY 21 PIERCE REALTY, LLC 5218N Hwy 51, Mercer, WI 54547 715-476-2111 www.c21piercerealty.com “Locally Owned, Nationally Connected!” Conveniently located in downtown Mercer with two additional offices in Manitowish Waters and Boulder Junction. Now three great locations to better serve all your real estate needs! Being recipients of multiple Quality Service Awards, we offer experience combined with professional standards, and are dedicated to customer service. Century 21 is the most recognized nation- wide franchise! Watch for our GOLD POST! Let us put the power of CENTURY 21 to work for you. See ad on page 16

OUTDOOR GUIDES & BAIT/TACKLE ANGLER’S CHOICE GUIDE SERVICE PO Box 552, Mercer, WI 54547 715-892-3020 www.JohnAndrew.com www.theanglerschoiceguideservice.com Creating the complete northern Wisconsin vacation with a licensed and experienced fishing guide any time of the year. No fish……No pay (excludes musky). Shore lunches available. Full day-$325 / Half day $235. Bait included. See ad page 21 BOBBER DOWN GUIDE SERVICE 4816N Little Pike Lake Rd, Mercer, WI 54547 715-776-0140 www.bobberdownguideservice.com Providing expert fishing guide service on the Turtle Flambeau Flowage and other area lakes. We specialize in walleye and smallmouth bass and have shore lunch options available too! Jeff “Bobber Down” Robl will provide you with a memorable experience. See ad page 23 DOC’S GUIDE SERVICE 2250 Leisure Ln, Mercer WI 715-476-2305 www.docsguideservice.com Doc” (Mike Sabec) is an expert on the Turtle Flambeau Flowage, fishing between 150-200 days a year. Specializing in walleye, small mouth bass, jumbo perch and crappie. You are sure to enjoy your day on the water with Doc as he is dedicated to your fishing success. MERCER MUSKIES AND MORE GUIDE SERVICE LLC 5468N Sopko Rd, Mercer WI 608-852-0245 www.mercermuskiesandmore.com 608-852-0245 www.mercermuskiesandmore.com digoanderson89@gmail.com Fishing the waters of Iron and Vilas counties for musky, walleye and crappie, May through October. Two fully rigged comfortable boats and the finest fishing equipment available. Check out my website and give me a call to book a day with the “Triple M” today. Let’s get a big one! Fully insured and licensed guide. TURTLE RIVER TRADING COMPANY 5227N Hwy 51, Mercer, WI 54547 715-476-0123 www.turtlerivertrading.com #1 Sport shop on Hwy 51, downtown Mercer. Fresh live Bait. Quality Tackle. Archery, Ammo, and Hunting Supplies. Professional Guide Service. Wisconsin Fishing & Hunting Licenses. See ad on page 7

EMERGENCY: FIRE/AMBULANCE/POLICE 911 AMERICAN LEGION POST 424................................................ 715-476-2216 IRON COUNTY ATV ASSOCIATION...................................... 715-561-2894 IRON COUNTY COURTHOUSE............................................... 715-561-3375 IRON COUNTY DEVELOPMENT ZONE............................... 715-561-2922 IRON COUNTY ZONING........................................................... 715-561-5414 IRON COUNTY HEALTH DEPARTMENT............................. 715-561-2191 KNIGHTS OF COLUMBUS......................................................... 715-476-2697 MERCER BUSINESS PARK......................................................... 715-776-6578 MERCER COMMUNITY CENTER........................................... 715-476-2513 MERCER DTWN & COMMUNITY DEVELOPMENT......... 715-476-0219 MERCER LIBRARY.......................................................................715-476-2366 MERCER POST OFFICE.............................................................. 715-476-0270 MERCER RANGER STATION.................................................... 715-476-2240 MERCER SANITARY.................................................................... 715-476-3575 MERCER SCHOOL........................................................................ 715-476-2154 MERCER TOWN HALL............................................................... 715-476-2403 TURTLE-FLAMBEAU FLOWAGE ASSOCIATION............... 715-476-2555 VFW POST 9536........................................................................... 715-476-2465

CHURCHES ST. ISAAC JOGUES AND COMPANIONS CATHOLIC CHURCH 2611 W Garnet St, Mercer WI 715-476-2697

Business Directory

COLDWELL BANKER MULLEADY REALTY, INC. – ANDREW HARRIS 5995 County W, Manitowish Waters WI 715-904-1065 www.northwoodsrealtypro.com Licensed in Wisconsin and Michigan, I am a full-service broker ready to service your real estate needs in the Northwoods! My goal is to deliver the smoothest and best possible real estate buying or selling experience for my clients and customers. For buyers, call me to help you find “just the right” property you’re looking for. If you’re considering selling, call me for a free, no obligation market analysis and broker price opinion on your property. Photos sell property! Every listing includes professional aerial drone photography and carefully edited and selected ground and interior photos. As a proud member of the Coldwell Banker Mulleady team of 46 realtors in 5 locations, I also bring the resources and the experience of the area’s largest and most experienced brokerage as well as national brand recognition. See ad page 17

TOWN DIRECTORY

UNITED METHODIST CHURCH 2679 Margaret St, Mercer WI 715-476-2740

NON-PROFITS/FRIENDS OF THE CHAMBER Aspirius Ironwood Hospital and Clinics, Inc Camp Jorn YMCA Copper Peak Inc Doug Shackelton Erv Keller Fe University Inc Heritage Chapter – North Country Trail Hometown Village Apartments Iron County Outdoor Recreation Enthusiasts (ICORE) Iron County UW-Extension Historic Ironwood Theatre MECCA Ski Club Mercer Dusty Loons ATV Club Mercer Area Historical Society Mercer Education Foundation Mercer Lioness Club Mercer Lions Club Mercer Loons LLC Mercer Public Library Mercer Senior Center, Inc Mercer Sno-Goers Snowmobile Club Nicolet College North Lakeland Discovery Center Northwoods Association of Realtors Northwoods Wildlife and Wetlands Club Vic Ouimette Paw Shop of the Mercer School Run For a Vet Race Scholl Community Impact Group Turtle Flambeau Flowage Association Veterans Memorial Park of Mercer Woods and Blooms Garden Club

2018 Visitor Guide 33

Moving on up? We love living here, so will you! Here is some information to help you get started. AREA NEWSPAPERS

• Iron County Miner -216 Copper Street, Hurley WI 54534 (715) 561-3405 • FYI- PO Box 578, Boulder Junction, WI 54512 (715) 385-0394 • Ironwood Daily Globe-118E McLeod Ave, Ironwood, MI (906) 932-2211 • Lakeland Times- PO Box 790, Minocqua, WI 54548 (715) 356-5236

GARBAGE PICK UP SERVICE

• Waste Management (888) 960-0008 •Advanced Disposal (715) 356-9089 • Eagle Waste (715) 477-0077

FIRE/AMBULANCE/POLICE FOR EMERGENCIES DIAL 911

MERCER POST OFFICE

• Non-Emergency info on Fire and Ambulance Services (715) 476-2403 • Non-Emergency Iron County Police Department (715) 561-3800

MERCER SANITARY DISTRICT- Town Sewer and Water 5054 Hwy 51, Mercer, WI 54547 (715) 476-3575

Award winning DPI “School of Recognition “ for the past 8 years. 2690 Margaret Street, Mercer WI 54547 (715) 476-2154 www.mercer.k12.wi.us - Current enrollment: 140 students.

5245 Lakeview Ave, Mercer, WI 54547 (715) 476-0270 Open M-F: 9:30AM-1PM and 2:30-4:00PM- Sat. 9-10AM

UTILITIES

Electricity Xcel Energy - (800) 895-1999 Natural Gas- WE Energies -(800) 242-9137 Telephone & Internet- Centurytel/Centurylink (800) 201-4099 *ATT & Verizon are the two cell carriers that work best in our area. GogebicRange.net (906) 842-3394 Cable & Satellite TV • Mercer Cable TV (800) 236-0233 Propane • Ritchie Lakeland Oil & Propane (715) 476-3245 • Hilgy’s LP (715) 352-4861 • Krist Oil (800) 722-6691 • Midland ( 715) 682-5528

MERCER RECYCLING & TRASH DISPOSAL

Drop off site- 2553W County Rd. J, Mercer. Regular trash drop off anytime using designated Waste Management bags purchased at Mercer BP, ICO Gas Stations, Snow’s Family Market, and the Mercer Town Hall.

EDUCATION- MERCER SCHOOL DISTRICT– K-12

TOWN OF MERCER GOVERNMENT- (715) 476-2403 2657W Railroad Street or PO Box 149, Mercer WI 54547 Meetings held the 1st & 3rd Thursday of every month. www.townofmercer.com

HEALTH SERVICES

• Marshfield Clinic - 5110N US Hwy 51, Mercer ( 715) 476-2345 See ad page 19 • Nehring Dental Office - 5224N US Hwy 51, Mercer (715) 476-3432 • Marshfield Clinic & Urgent Care, Woodruff, WI (715) 358-1000 • Howard Young Hospital, Woodruff, WI (715) 356-8000 • Aspirus Grand View Hospital, Ironwood MI (906) 932-2525. See ad back cover BUSINESS PARK- Lots available on south end of the town. Contact the Supervisor Jeff Stenberg at (715) 476-3684 for more information. MERCER LIBRARY- 2648W Margaret Street, Mercer WI 54547 (715) 476-2366. Books, Computers, DVD, free WIFI, meeting space, free programs and more. www.mercer.wislib.org. See ad page 8

Eunica’s Beaver Lodge Bar, Casual Dining, motel, Sports TV’s Million Dollar View on Little Martha Lake We Welcome Snowmobiles, ATV’s, Bikers, Hunters, Fisherman 2.5 mi E on Hwy J. Left on Beaver Lodge Cir. ATV/Snowmo trail #10

Mercer, WI • 715-476-2004 www.beaverlodgemercerwi.com beaverlodgemercerwi@yahoo.com

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Cheriâ&#x20AC;&#x2122;s Fabric to Quilt Mercer, Wisconsin

5244 US Hwy 51, P.O. Box 82, Mercer, WI 54547 Over 700 bolts of fabric, 13 types of thread, Creative Grids and hundreds of notions in the log cabin under the pines Check website or call for current hours

715-476-0111 â&#x20AC;˘ www. cherisfabrictoquilt.com

5260N US Hwy 51, Mercer

[City] [100 Anywhere St.] [123-456-7890] 476-3545 [100 Anywhere (715) St.] [123-456-7890] [In-Store] [100 Anywhere St.] [123-456-7890]

Melissa Sarver - Bank Manager [City] [100 Anywhere St.] [123-456-7890] Jama Johnson Boes - Relationship Banker Associated Bank, N.A., is a Member FDIC and Associated Banc-Corp. (5/13) 1824

2018 Visitor Guide 35

All Seasons Rental

TFF

Anchor Inn 715-952-2445

F/B

TFF

1 cabin

TFF

2 cabins

Beaver’s Resort 715-476-3412

Lk of the Falls

5 cabins

Big Bear Family Cabins LLC 608-575-1343

Lt Martha

1 cabin/6bdrm

Big Pine Bay 815-343-1235

Weber Lake

1 cabin

Cedar Cove Cabins 715-476-2511

TFF Butternut TFF Butternut

Days Inn 715-561-3500

Acc ess

Angler’s Paradise at Yago’s Retreat 715-476-2097

A/S

. . .

A/S

. .

TFF

7 cabins

F/B

Donner’s Bay Resort 715-476-2555

TFF Butternut

6 cabins

F/B

Eunica’s Beaver Lodge Bar & Resort 715-476-2004

Lt Martha

18 rooms

F/B

A/S

Flambeau Lodging 715-476-2549

TFF Trude Lk

8 cabins

A/S

Flambeau Vista Retreat LLC 715-476-4612

TFF

2 cabins

A/S

Gateway Lodge & Resort 715-476-7878

TFF

7 cabins/2apts

A/S

Grandma Dorothy’s 608-322-0301

Echo

1 cabin/2-3bdr

A/S

Grand Portage Resort 262-227-9956

Grand Portage

4 cabins

TFF Butternut

sleeps 40+

Great Northern Hotel 715-476-2440

San Domingo

80 rooms

Hemlocks Retreat

Mercer Lake

2 cabins

Horn’s Cabins Margaret Lake Resort 715-896-4434

Margaret Lk

2 cabins

Joe Miller’s Cottages 715-476-2505

TFF

5 cabins

The Lodge at Manitowish Waters 715-543-2024

F/B

. . . F/B

Lake Bastine

Loon Lagoon RV Park & Campground 715-476-2466

Grand Portage

Loon’s Nest Motel 715-476-2330

F/B

A/S S

A/S

IBC

40 lots

9 rooms/1 cabin

A/S

Musky Point Resort 715-476-2175

Lk of the Falls

2 cabins

Northland Lodging

TFF & other area lakes

20+ cabins

Pine Forest Lodge 715-476-2241

Spider Lake

9 cabins

Pine Noel Resort 815-347-1213

Grand Portage

5 cabins

Randy’s Flowage View 715-252-3144

TFF

1 cabin

Rugger’s Landing 715-476-2530

Pike Lake

3 cabins

Turtle Chalet 715-476-2946

TFF

1 cabin

36 MercerCC.com

. .

IFC

18 rooms

Lake Bastine Lodge

Deadhorse Lodge 715-544-5851 or 715-562-0287

Great Escape at Cedar Lodge 262-370-0018

Ad Pag e#

A/S

F/B

4 cabins

70 rooms

. .

F/B

5 cabins 9 rooms

AT V/S now mo bile

A/S

Balsam Ridge Lodging 715-476-0042

Cry of the Loon Resort LLP 715-476-2502

Ye ar

1 unit 6 bdrm

Cranberry Inn 715-476-3451

Ro un d

ar( B) Fir ep lac e Pe ts

d(F )B Fo o

Nu mb e

ke La

Lodging Options in Loon Town

ro fU nit s

Lodging Guide

F/B .

A .

A/S

AT Sn V/ ow Ac mo ces bil s e

Ad Pa ge

Ba r

ne r

e Br

t as

f ak

D in

Dining & Tavern Options in Loon Town

Lu nc h

Dining & Tavern Directory

•

••

•

A/S

•

Cranberry Inn 715-476-3451

•

A/S

Dear Lodge 715-476-2549

•

Ding-a-Ling Supper Club 715-476-2270

•

Anchor Inn Restaurant & Bar 715-952-2445 Around the Corner Pub 715-476-2472

•

Beaver’s Resort 715-476-3412

Dixie’s Coffee House 715-543-2353

•

A/S

S 12

•

A/S A/S

Donner’s Bay Resort

•

A/S

Eunica’s Beaver Lodge 715-476-2004

•

A/S

Gateway Lodge & Resort 715-476-7878

•

IFC

A/S

Heart of the North Bar & Grill 715-476-3562

•

A/S

•

A/S

Joe MIller’s Resort & Campground

•

Johnny’s Bar & Grill 715-690-6407

•

Lazy Ace Saloon 715-476-2257

•

The Pines Restaurant & Beer Garden 715-476-2933

•

A/S

Rugger’s Landing 715-476-2530

•

A/S

Smokey’s 715-476-2220

•

A/S

Subway 715-476-2197

•

Sunken Horse Saloon at Deadhorse Lodge 715-7760676 Tom’s Café 715-476-2433 Wolf’s Den Bar & Grill 715-476-2440

•

A/S

2018 Visitor Guide 37

38 MercerCC.com

2018 Visitor Guide 39

Aspirus Ironwood Hospital