4 minute read
ADVERTORIAL: Persistence Pays
This former Ohio State University basketball Captain turned CFP® is ushering in a new generation of complete financial planning with Iterhic Wealth Advisors
Words by Jack McLaughlin / Photography by Jen Brown / Layout by Tori Smith
Meet Matt Terwilliger, Founder of Iterhic Wealth Advisors. If the name sounds familiar, you’re probably an Ohio State sports fan, as Terwilliger played power forward and center for the Buckeyes basketball team for four years, a collegiate career that includes two Big Ten Championships and a 2007 trip to the National Championship.
While Terwilliger went on to play professionally in Europe for a number of years after his time at Ohio State, he eventually transitioned from pro athlete to certified financial planner, and is uniquely equipped to help today’s generation plan for their present and future.
Today, we’re ushering in a new era of wealth management that’s different from the previous era. Not only are the majority of financial advisors approaching retirement age (the average age of a financial planner today is 55, and 20 percent of advisors are 65 or older), today’s families and professionals also require a different kind of service with a different point of view.
“I think the biggest differences I’ve seen with young investors are their concept of retirement and their access to information,” Terwilliger said. “The previous generation grew up in a time where you had to call into a broker or advisor to get information, because the internet didn’t exist. Today, all the information is there, but understanding it and being able to decipher what is correct, and what information actually applies to you, that’s where people need guidance now.”
For Iterhic, this process is personalized from the beginning, as Terwilliger and registered senior wealth associate Bethany Demassimo spend the necessary time to understand the complexities of each client’s situation as well as their fears and motivations, in order to help them realize their most important goals.
I’ll tell clients we’re not going to talk about investments for two to three meetings,” Terwilliger said. “I want to get to know you and your family, I want to understand your short term goals and your vision for your future to put together a customized plan that we can execute on every day, every month, every year.
In these conversations, the former Ohio State athlete relies heavily on lessons he learned in the classroom, but also ones he learned on the court.
“The power of teamwork is the overarching theme for me, in basketball and life in general. When I think of that team in 2006-2007, the one word that always comes to mind is selflessness. We had six NBA players on that team, but on any given night, any one of them would have been the star of the game,” he said. “If the team wins, we all win. That ability to put others in front of yourself without abandoning your own personal goals, that’s something I try to help clients with.”
The team, in this case, also refers to the family unit—something Terwilliger and Demassimo are also familiar with. Each has their own family with three children, and being in a similar place as so many clients who also have young families offers them a perspective that age and experience oftentimes cannot.
This perspective also gives them a unique sense of accomplishment when clients reach financial milestones that Iterhic Wealth helped to determine and work toward every day.
“You plan with people for years to achieve these goals, and then they get there and sometimes they don’t even believe it,” Terwilliger said. “It’s something special to be a part of that journey. That's why we named the business Iterhic. It's Latin for ‘Journey to Here.’ We want all of our clients to experience the joy in the journey; to know the best years of their lives are not on the other side of a retirement goal. The best years are the years lived in the present. We believe financial planning makes that presence possible.”
To learn more, visit iterhicwealth.com
Note: Registered Representative of Sanctuary Securities, Inc. and Investment Advisor Representatives of Sanctuary Advisors, LLC. Securities offered through Sanctuary Securities, Inc., Member FINRA, SIPC. Advisory services offered through Sanctuary Advisors, LLC, an SEC Registered Investment Advisor. Iterhic Wealth Advisors is a DBA of Sanctuary Securities, Inc. and Sanctuary Advisors, LLC.