Non-food retail Concept by VIRTUAL TEAM
Gulliver baby
logo design | Concept for the kid’s clothing store chain | 2-40 m2 | Design of the original packaging for all the products of the brand, preparation of technical drawings for production in China and Russia
LEXMER
Logo design | Retail chain of men’s business apparel with its own production facilities. Minimalism, cozy constructionism | 70-100 m2 | Promo catalog SS’14, AW’14/15
ALFRED MULLER
Concept of the menswear store for metropolis, casual + classic. A new approach to familiar subjects. ECO-WOOD vintage style | 80-120 m2
Moscow Region Electric Power Grid Museum
The entire design, creation of the giant electronic map and all of the graphic elements of the museum, pre-production | 335 m2
PV-Bank
Rebranding | Сorporate identity | Exterior , Interior | Navigation System | Guidelines for print materials | Dress code for employees | Giveaway and promotion materials | Accessories’ production
Yamaha
Developed snowmobile apparel and riding gear | manufacturing in China
Brunswick
Feel the experience of a promising team We put all of our inspiration, experience and professionalism into creating new projects in the field of non-food retail.
Since 2007 VIRTUAL TEAM has participated in various projects, starting with a custom cufflinks design, to museums and store concepts. And now we can do it all! In 2011 we decided to focus our multifaceted experience on non-food retail, as this is the most promising area in a fast-growing consumer market in Russia. Today we are ready for all format and project scales.
Rebranding | Corporate identity | design and manufacturing of custom brand tapestries | office interior decoration 240 m2
Innovative approach - we develop the impression We provide a service that goes beyond the usual standards. Instead of offering a solution, we develop a holistic impression, from concept development down to every detail.
Aleksandr Tonkonog Chief Director ALFRED MULLER
By collaborating with the VIRTUAL TEAM, I was able to convert my considerable experience in clothes production to the modern trend - to produce branded clothing, not just high-quality items. Our goal in this project was complicated. It was necessary to turn the wholesalers’ product into a collection for a retail store. To create a powerful visual image which would stamp our mark among other competitor chains in the field of men’s clothes. The complex approach in solving each question helped me to take our brand into professional retail business. For example, during negotiations with the top shopping malls, the visual part and the presentation in the original tactile design worked well. The best shopping places were instantly awarded on advantageous commercial terms. That was an important step for the launch of an unknown brand! Together we have developed not only a visual part, but also the filling of the brand. The product range was fully changed, according to the personal experience and the examples of the most successful brands. WE did not have to wait long for excellent economic results. Today the network development plan has been revised with the opening of even more stores than had been planned. The reason being offers from the top shopping centers and a shortage of the new well-built projects in Russian fashion trade. PS: The project was carried out in such a professional way by both sides, that the experience gained in could be applied to many new projects. Hence the decision to participate in the VIRTUAL TEAM as an independent consultant was made immediately.
Our goal → Your profit An effective brand has to impress and produce a profit. To enable you to achieve these goals we offer the complete range of services for Fashion retailers.
from the development of the product lines to the placement of orders. Attracting factories with a proven reputation, and samples according to the price targets. (optional).
*According to COMCON 48% of customers trust the retailer’s own brands (private label).
mark et, c o
Fashion Retail
ANALYSIS DEVELOPMENT INTRODUCTION
PR OD
ising, zoning, support hand erc Tm fy, detailing UC enti t, id ep ce, n t e h e o ve xperi r a de ll orl
We can create and produce fashion product
positio ning , co nc s u n m o c e , r s, th ors t i t ew e p m
nd tre
One of the strengths competencies of VIRTUAL TEAM is fashion retail: from the development of the corporate identity, trade equipment and interior design of the shops, to the production and branding of the product’s private label*
Karina Kuleshova Brand Director of CJSC Trade House «Gulliver and Co» The choice of this team was not accidental.... By observing the results of their work for the menswear network, we realized that only this company would be able to create the desired atmosphere, as well as make our concept store really warm and cozy like a home. Excellent taste, sense of proportion and stylistic unity, knowledge of materials, ability to think about the functionality of the premises, flexibility and ability to compromise and, at the same time, firmness in defending their opinion – not one day nor hour of our collaboration disappointed us. ON the contrary, we were convinced that we made the correct choice! Those working in the VIRTUAL TEAM are not just professionals with the most refined methods of design process, but also enthusiastic and creative people, who are in a constant search for innovations and interesting solutions!
Tatiana Mihailova Marketing manager Gulliver 2012-13гг. A brilliant result in a short time! The style of the VIRTUAL TEAM’s work is highly professional: at the start setting the conditions, phasing, timing, strictly fulfilling obligations undertaken! Comfortable to deal with, therefor remote access was not a problem at all. No delays, no loss of information. Regular and constructive contact with the top executives leading the project. Reasonable price! It seems we have received a good return on the investment! VIRTUAL TEAM was included in the pool of regular partners of the company «Gulliver» in terms of marketing services. it is valuable to us, when the result is certain. VIRTUAL TEAM? I highly recommend!
It’s time to learn and apply international experience in the retail field The global giant Inditex Group (Zara) revolutionized the fashion business starting to copy the brands of the upper price segment.
We do not hide the fact that we are inspired by the best examples There is nothing better than practical experience. Before the creation of the new project we carefully study the world’s most prominent counterparts, both direct and indirect. Then we focus on the goals of the customer, taking into account the specificity of the market and the Russian mentality. As a result, we developed a unique impression of the brand and the rules of construction of the retail network. All information is put step by step in the General material Management, so that it can be easily applied and replicated on each direction: development of new products and branding of goods, promotional products, zoning and planning areas of any configuration when creating a retail network.
How we work Marketing & Strategy
Interior concept
• International experience, detailed analysis of analogues, the overall trend • Competitors, consumers, positioning • Brand strategy and format. Target impression
• • • • • • • •
Brand name & Style • • • • • •
Original name Logo Brand Corporate style Packaging Corporate Identity guidelines
Development & Production (consulting*) • • • • •
Product matrix Pricing Developing of product lines Allocating of production to factories Principles of merchandising
Interior/exterior concept Zoning structure Navigation system Marketing communications Finishing and decoration of premises Lighting Design of sales equipment Creation of guidelines for typical concept store of the retail network
Support • • • •
Advertising Printing products Photo and video materials Architectural design of retail stores
* Separate option: Your on-line production Department. Full range of services on the creation, production and delivery of products.
Baramba is a parallel reality where Barambases are living (residing). They all, like humans, but with the one significant difference – Barambuses are always in a good mood, and when they are doing something, they do it with pleasure, or not do it at all. Barabus (lat. Barambicus cibarius) - two-dimensional mammal squad monochrome living on the territory of modern Baramba. This is the only existing representative of the family balabushevich (Barambicus), known to science. This unique creature can be like a fish, a bird, and even reptile, but is neither one nor the other, nor the third. Barabus is an intermediate link in the chain of evolution from baramba-infusoria slipper to baramba- sapiens.
11
countries around the world
Russia China USA Singapore Thailand India France Italy Spain England Netherlands ...
TEAM SPECIALISTS >70
56%
44%
from different spheres
Why do we work at distance?
Thank you! We appreciate you giving us your time. For more detailed information, please, contact our coordinator:
E-mail: vadim@virtual-team.ru Mob: +7(926) 30 157 30 Skype: virtual-team.ru
The ability to work at distance is a skill that is worth hiring.
And we want to hire the best! No matter where the person is living now. Our team has the specialists from different businesses. We are located in various parts of the world and meat each other through the internet for prompt work on our projects. Tight scheduls and up to date marketing data of worldwide, is one of our advantages.
Vadim Vshivtsev project coordinator