TREMRON BRAND MANUAL 2014 The brand signature • Component relationships • Identity safe zone • Minimum size • Brand signature colours
The corporate colour palette Typography
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The brand signature The brand signature for Tremron encapsulates all the visual signals which are key to the brand identity. It is therefore important to ensure that the brand signature is always presented correctly in its complete form.
Tremron brand signature
The brand signature for Tremron consists of three components: the logotype, the symbol and the tagline. All three components appear together as one locked element. When applying the brand signature always think of it as one design element.
DO NOT re-arrange the components of the brand signature. In extreme cases where space is restricted, Tremron Logotype and Tremron Symbol can be used individually.
Tremron Logotype
TREMRON BRAND MANUAL 2014
Tremron Symbol
TREMRON.COM
34 x
5,5 x
The brand signature
3x x 4x
Here we illustrate the construction of, and relationship between, the three components of the Tremron brand signature.
5,5 x
Component relationships
6x
Identity safe zone
x
3x
The identity safe zone provides a guide to the minimum space required by the brand signature to retain its clarity, legibility and visual integrity without interference from other graphic devices, symbols, illustrations and typography.
x
The safe zone denotes the minimum clear area required around the brand signature when reproduced. More space is preferable. Other graphic elements must not be placed within the safe zone.
3x
3x
Minimum size It is important that all parts of the identity can be easily read in every application. For this reason the signature should not be reproduced at sizes smaller then 1.25 in.
TREMRON BRAND MANUAL 2014
1.25 in
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The brand signature Brand signature colours
01
01
For the use on white or light backgrounds the Black version of brand signature should be used.
02
For the use on black or dark backgrounds the White version of brand signature should be used.
03
Signature can be use as a solid colour for a one colour print or stamping.
02
03
TREMRON BRAND MANUAL 2014
TREMRON.COM
The corporate colour palette
Tremron Green
Black
White
PANTONE 347 CMYK C100 M0 Y87 K3 RGB R0 G147 B84 HSB H154 S100 B58 Html #009354
PANTONE Black CMYK C0 M0 Y0 K100 RGB R30 G30 B30 HSB H53 S6 B11 Html #1E1E1E
CMYK C0 M0 Y0 K0 RGB R255 G255 B255 HSB H0 S0 B100 Html #ffffff
TREMRON BRAND MANUAL 2014
TREMRON.COM
Typography
Logo typeface (Baker bold)
Headline typeface (Cinzel Bold)
Corporate typeface (Proxima nova Full family)
Use for: headlines, titles, accent, short quote Never use for: body copy, long quote, contact info, tagline
Use for: headlines, titles, accent, short quote Never use for: body copy, long quote, contact info, tagline
Use for: body copy, long quote, contact info, tagline, titles Never use for: main headlines
Aa
Aa
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
TREMRON BRAND MANUAL 2014
TREMRON.COM