MDS 모로코 사하라 사막 마라콘 대회

27th SULTAN MARATHON DES SABLES 6th to 16th APRIL 2012 SOUTHERN MOROCCAN SAHARA

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SUMMARY 1. BACKGROUND

6. HOSPITALITY

2. ORGANISATION

7. THE OPPORTUNITY

3. FACTS AND FIGURES

8. ENVIRONMENT & SOCIAL

4. OUR CLIENTS 5. MEDIA COVERAGE

RESPONSIBILITY

1. BACKGROUND IN BRIEF

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It is an individual or team endurance race of around 250 kilometers at a pace decided by each competitor who must be selfsufficient foodwise. The event itself is spread over 7 days and is made up of 6 stages of 30 to 90 kilometres including as night one

From the 23 participants on the very first Marathon des Sables it has grown to a trully global event with over 1.000 athletes that will take part at the 27th edition in 2012 It is held in April in an environment consisting of earth, sand and stones in the dried ergs and wadis of the South Moroccan Sahara

1. BACKGROUND HISTORY

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Patrick Bauer, founder and spirit of the MSD, at the age of 28, decided to set out on a desert adventure trying to cross the Sahara desert on foot. It was a 350 kilometre itinerary in a completely autonomous manner with the minimum of equipment; a encouraged him pair of walking shoes, a backpack containing a 15 litre water tank and food composed mainly of dry fruit, peanuts, concentrated milk, food tablets, drugs, a sleeping bag and a few warm clothes. This was the start to the most challenging of all Marathons, 243 kilometers in 7 days . A unique experience that to share his passion on the Sahara expanses.

The event maintains the drama of a long distance desert marathon; the heat, the sand storms, and the physical endurance that the participants go through, makes the MDS the toughest Marathon of all times after 26 years of existence.

2. ORGANISATION Atlantide Organisation Is the official organizer of the Marathon des Sables since its creation in 1986 with headquarters in France and is represented in more than 25 countries.

A team of about 400 members look after the competition: - Racing direction - Timming - Checking - Patrols - Logistics - Data Processing - Press CP - Satellite and Radio CP - Medical - Financial administration - Bivouac

- Drivers - Pilots - Tv Crew - Written press - Radios - Photographers - Camel drivers

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2. ORGANISATION LOGISTICS 270 Berber and Saharan tents 400 Support staff overall - 100 volunteers on the course itself 6 “MDS special” commercial planes 100 All-terrain vehicles 2 “ Ecureuil “ Helicopters and 1 “Cessna” plane 23 buses - 4 Quads 1 incinerator lorry for burning waste 52 members of medical team More than 6.5 kms of Elastoplast, 2700 Compeed, 19000 compresses Over 6000 painkillers and 150 litres of desinfectant 1 editing bus, 5 cameras, 1 satellite image station 10 satellite telephones, 30 computers,…

4 Camels A touch of Madness

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3. FACTS AND FIGURES

120.000 litres of water drank during the event (9 litres per day and person) The lightest backpack: 6,5 kgs The heaviest backpack: 15kgs 40 physicians for 500 blisters treated daily

First score at the general classification: 18h29´10”

Youngest participant: 16 years

Last score at the general classification: 73h39´

Oldest participant: 78 years

Average per hour: 14kms/hour for the first, 3kms/hour for the last

27 4. OUR CLIENTS Over 10.000 competitors since 1986 from which: Average age of 35 / 40 70% international ( 30% french ) 30% repeat 14% women 45% veterans 30% in teams of three or more 10% walkers 90% alternate walking and running

2012 edition will incorporate more than 40 countries and around 1000 participants

6. MEDIA COVERAGE

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More than 1000 broadcasters and over 200 countries have access to images from the Marathon des Sables.

14 NTERNATIONAL AGENCIES: Reuter, SNTV, EVS, MAP, AFP, etc…

INTERNATIONAL BROADCASTERS: Eurosport 2 ( 46 countries/ 32 million homes ) TV5 World ( 203 countries /198 million homes ) Eurosport ( 59 countries in 20 languages / 120 million homes ) Al Jazeera - France 24 – Euronews NATIONAL BROADCASTERS: Arte, France 2, BBC , TV3, Raisport, TVE, TF1, Orange TV, ESPN, LCI, BFM, M6, MEDI 1 Sat, HR3, Infos Sport, EquipeTV ,etc.

WEB: Daily motion, You tube, lequipe.fr, Runnersworld.com, TV5.com, Jogginginternational.com, Revistatrail.com, darbaroud.com, racetracker.es, plus…

6. MEDIA COVERAGE

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The Marathon des Sables organisational team is equipped with the best performing equipment: New Panasonic TV Cameras Featherweight satellite broacasting station PRESS: The written press devoted almost 700 articles to this latest edition by means of sending a daily press release to the main international press agencies.

At each stage, the darbaroud.com website offers: The ranking A selection of photos Video clips Radio interviews Message exchanges between participants and their families, as well as their sponsors.

More than 38.500 emails were sent in 2010.

7. THE OPPORTUNITY

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The Marathon des Sables has become a mythical race in the world of adventure sports. It is a single event and an excellent communication vector for your brands, products and services. It conveys essential values, delivers true emotions and offers a contemporary approach on men and women endurance.

Sublimating team spirit, solidarity and respect to each other within a hostile environment, it is held within an exceptional framework, the Sahara.

7. THE OPPORTUNITY

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MAIN SPONSOR Right to use the name and image as MDS Main Sponsor Exclusive economic rights Branding on all official documents (press,info leaflets,scorecards, roadbook, etc…)

Branding on all International press advertising covering the event Branding on all Press releases Presence and quoting of the Main Sponsor at all press conferences (Paris-NYC ( tba )-Casablanca) Branding in the official website www.darbaroud.com Presence in the field ( On site branding ) - exclusive: Branding on all competitor bibs 50 % of total space ( 1000 participants ) ID marking ( right side ) Competitor´s control scoring cards Inflatable at every check point Organizer´s caps

7. THE OPPORTUNITY MAIN SPONSOR Presence in the field ( On site branding ): Departure/Arrival straps Departure/Arrival inflatable balloon Banners in passageways / checkpoints Organizer´s outfits ( waistcoat, chest/stickers) Stickers for 100 vehicles ( 4x4s and trucks ) Stickers for Press CP, race CP, medical CP Distribution of Main Sponsor products to all competitors and coaches if applicable

Right to use photographs for external communication TV production will be made ensuring the main sponsors visibility and will provide professional material, images, DVDs for internal or external use

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7. THE OPPORTUNITY MAIN SPONSOR Public Relations and Hospitality :

Additional Options :

Invitation of 6 company´s persons during the race

If contract is for three years period, the year

arrival weekend providing a privileged hospitality area

investment is of 200.000 € per annum.

in the race bivouac

Consideration ...... 250.000 €

Purchasing of spaces ( Tv, Radio, Press ) Production of a targeted movie Public relations program at the arrival of the event inviting company´s customers, branches, suppliers

7. THE OPPORTUNITY

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OFFICIAL PARTNER Right to use the name and image as Official partner of the event Exclusive economic rights Branding on all official documents ( press, info leaflets,scorecards, roadbook, etc) Branding on all International press advertising Branding on all Press releases Presence and quoting of the Official partner at all press conferences in Paris, NYC ( tba ), Barcelona, Casablanca Branding on the official website www.darbaroud.com Press center

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7. THE OPPORTUNITY OFFICIAL PARTNER Presence in the field ( On site branding ) - non exclusive: Departure/Arrival straps Departure/Arrival balloon Banners in passageways/checkpoints Organizer´s outfits ( waistcoat, chest/stickers) Stickers for 100 vehicles ( 4x4s and trucks ) Stickers for Press CP, race CP, medical CP Distribution of Official Partner products to all competitors and coaches if applicable

TV production will be made ensuring the main sponsors visibility and will provide professional material, images, DVDs for internal or external use Right to use photographs for external communication

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7. THE OPPORTUNITY OFFICIAL PARTNER Public Relations and Hospitality :

Purchasing of spaces ( Tv, Radio, Press )

Invitation of 4 company´s persons during the race

Production of a targeted movie

arrival weekend providing a privileged space in the

Public relations program at the arrival of the event

race bivouac

inviting company´s customers, branches, suppliers

Consideration ...... 120.000 €

7. THE OPPORTUNITY OFFICIAL SUPPLIER Right to use the name and image as Official Supplier of the event Exclusive economic rights Branding on all official documents ( press,info leaflets,scorecards, roadbook, etc‌) Branding on all Press releases Presence and quoting of the Official Supplier in press conferences Branding on the official website www.darbaroud.com

Presence in the field ( On site branding ) - non exclusive: Personalised air-inflated structure DEPARTURE/ARRIVAL Banners in passageways/checkpoints Distribution of Official Partner products to all competitors and coaches if applicable TV production will be made ensuring the official supplier visibility in the field for Tv broadcastings

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7. THE OPPORTUNITY OFFICIAL SUPPLIER Public Relations and Hospitality :

Purchasing of spaces ( Tv, Radio, Press )

Invitation of 2 company´s persons during the race

Production of a targeted movie

arrival weekend providing a privileged space in the

Public relations program at the arrival of the event

race bivouac

inviting company´s customers, branches, suppliers

Consideration ...... 70.000 €

7. HOSPITALITY

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MDS offers an unparalleled Hospitality service for its guests during the last two days of race offering private tent accomodation and catering in an incredible surrounding.

Guests will be able to meet the participants, enjoy a concert of the Paris Opera who year after year travels to the Bivouac to offer a n incredible concert for one night , and share the ambiance and excitement with the rest of the organization. They will also attend the final race day and greet all the finishers on arrival.

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8. ENVIRONMENT The “Marathon des Sables” organisation team has

The MDS has its carbon footprint analysed

always been concerned about the protection of the

2010 Results:

environment and this is made concrete through several actions: Printing of documents on recylcled paper Ban on throwing returnable bottles and different types of packaging on the route, with penalties imposed Waste collection and destruction

• Decrease in Quads onsite • Rigorous management of lorry movements and use of light vehicles for logistical supply of the CP. • Use of renewable energy for lighting at the CP, in the commisaires´tent and the clinic

Self combustion incinerator to destroy waste Cleaning and dissolving processes using

In 2012 The MDS has compensated for its

biodegradable products for the toilets

consumption of CO2 in 2011 by making a

Lighting of the bivouac comissioners´tent with solar

financial contribution to installing renewable

panels and a rechargeable gel battery using an

energy systems, amounting 25,000 euros, in

automobile socket

accordance with the carbon footprint

Distribution of pocket ashtrays

analysis result

8. SOCIAL RESPONSIBILITY

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Many MDS competitors find an additional motivation in deciding to run to raise funds for charity work.

The MDS team encourages these actions and has always been involved in the successful realisation of important projects in collaboration with other associations: - Eight solar pumps have been installed - Distribution of school materials in isolated villages, - Development of a school in Tarigt, with a toilet block and solar heated showers, - Construction of an artisanal complex for women in Jdaid, with a workshop, school, crèche, meeting room, kitchen, toilet block and dispensary.

MDS has recenlty created the association SOLIDARITE MARATHON DES SABLES based in Ouarzazate and the centre aims to promote the teaching of fundamental and universal values through sport from the youngest age, raise awareness of hygene and safety amongst mothers and provide literacy classes: SPORT EVEIL ACADEMIE ( Sports Initiation Academy ) - From 3-5 years Eveil Corporel ( Body Initiation ) - From 6 -11 years Initiation Athletisme ( Athletics Initiation ) - Child development, motor skills, social and educative relationships and children over 11 monitoring according their sporting competences.

FEMMISSIMA – WELCOME CENTER FOR WOMEN - Support classes for child education, hygene and health, microprojects, literacy, nutrition…

5. INTERACTIVE MEDIA

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Available on the official website darbaroud.com software Posi TDCOM System, allows families and friends of the competitors to follow the race in real time and a witness live the arrival of the riders. A camera webcam installed at each stage finish also allows users to share the intensity of emotions experienced by competitors on a daily basis. The Facebook community complements our device: https://www.facebook.com/pages/Marathon-Des-Sables/165478940131381

Thank you

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