CTCO 2011 post show report by 656 Editions

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Introduction .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. page .. .. .. ..4... Overall . . . . . . . visitors . . . . . . . statistics .................................................................................................................................... .. .. .. .. .. .. .. .. .. ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... .. .. .. .. page .. .. .. ..5... Geographical .. .. .. .. .. .. .. .. .. .. .. .. ..distribution . .. .. .. .. .. .. .. .. .. ..of.. ..visitors ........................................................................................................................ .. .. .. .. page .. .. .. ..6... Distribution .. .. .. .. .. .. .. .. .. .. .. by .. .. ...business .. .. .. .. .. .. .. .. activity .. .. .. .. ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... .. .. .. .. page . . . .7.. Annual . . . . . . . volumes . . . . . . . . of . . .promotional . . . . . . . . . . .garments . . . . . . . . .and . . . .promotional . . . . . . . . . . .gifts . . . . .purchased ........................................................................................ .. .. .. .. ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... .. .. .. .. page .. .. .. ..8... Visitorsâ&#x20AC;&#x2122; .. .. .. .. .. .. .. .. topics . . . . .. ..of . . interest . . . .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. page .. .. .. ..9... Investments .. .. .. .. .. .. .. .. ... ... ... ...forecast .. .. ... ... ... ... ... in . . .printing . . . . . . .solutions ..................................................................................................................... .. .. .. .. page .. .. .. ..9... The .. .. .. .. CTCO .. .. .. .. .. ..added .. .. .. .. .. ..value .. .. .. ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. ..page .. .. ..10. .. .. Premium .. .. .. .. .. .. .. .. ..programme . .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. ..page .. .. ..11. .. .. Activities, .. .. .. .. .. .. .. .. .. ...workshops .. .. .. .. .. .. .. .. .. ..and . . . .conferences .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. ..page .. .. ..12. .. .. Marketing .. .. .. .. .. .. .. .. .. ..and .. .. .. ..advertising .. .. .. .. .. .. ... ... ... ...campaigns . . . . . . . . . . aimed . . . . . . at . . .visitors ....................................................................................................... .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ..pages .. .. .. ..13-14. . . .. .. Exhibitors .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. ..page .. ... ...15. .. .. Exhibitors .. .. .. .. .. .. .. .. .. ..list . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. The label for all .. .. .. ..page .. .. ..16. .. .. The .. .. .. .. 2012 .. .. .. .. ..event .. ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... media . . .. .. .. decoration . .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. ... ... and .. .. .. ...printing ............ .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. ..techniques .. .. .. ... ... ... ... ... ... ... ... ... ... ... ...

CONTENTS

They trusted us!

INTRODUCTION

Sponsors of the “live” activities and workshops

From the 1st to the 3rd of February, all European players of the promotional market and decoration techniques domain exhibited in Lyon. The event, which has now been held four times, reached a record

“Corporate” sponsors

level of attendance: 6,689 visits (+ 24.19% compared to 2010), with 5,415 unique visitors (+ 21.25%). The key figures of the last CTCO event speak for themselves: this dual event once again showed significant growth, indicating renewed dynamism in the market.

s Retailers/

distributors of promotional garments and gifts,

of which almost 250 are Premium companies, i.e. the biggest purchasers in the market.

Press and web partners Blog-Objets-Publicitaires www.blog-objets-publicitaires.fr

Institutional partners

s Printers and

decorators working

with all media (gifts and garments)

Logistics partners

The event organiser: 656 Éditions, the CTCO exhibition organiser, was established in Lyon in 2001. Originally exclusively a publisher of professional magazines within the promotional products and branding techniques domain (MarquageTextile and Prom’Objet publications, followed by C!mag in 2010), 656 Éditions took on the exhibition organisation through the establishment of “Communiquez Textile !” in 2008. With the addition of “Communiquez Objet !” two years later, this event - which today is known as “CTCO” - is the only European exhibition dedicated to promotional garments, promotional items as well as personalisation and printing techniques for all products. page 2

Overall visitors

statistics*

Total visitors

24.19 %

+ 24.19 % 6,689

+ 21.25 % 5,415

*figures verified by the Expocertâ&#x20AC;&#x2122; certification organisation

5,386

4,466

+ 24.93 % 3007

indicates the increase in the number of visits in 2011. Once more, CTCO has shown a significant increase in the number of unique visitors and revisits.

2407

Unique visitors: the number of different visitors (not including those who attended on different days) Visits: the number of entries during the 3 exhibition days Visits

Represented companies: the number of different companies of which at least one member attended the exhibitions

CTCO 2011

Tuesday (day 1)

CTCO 2010

Wednesday (day 2)

1,534 1,692 25.30 %

2,057

28.49 %

2,213 1,795

41.62 %

Some 1,274 people attended the exhibitions on at least 2 days, representing a revisit rate of 23.53%. This affirms the spirit characterising CTCO: taking the time to meet suppliers, learning more about oneâ&#x20AC;&#x2122;s profession by attending workshops and conferences, making decisions and investing.

2,784

38.17 %

23.53 %

Distribution of visitors over the 3 days

33.08 %

CTCO 2010

Number of companies

33.34 %

Unique visitors

Thursday (day 3)

CTCO 2011

Geographical distribution

of visitors

France: by region Ile de France (Paris Metropolitan Region)

24.88 %

Rhône-Alpes 13.77 % (without the Grand Lyon region) Grand Lyon

11.19 %

PACA (Provence-Alpes-Cote d’Azur)

8.60 %

Languedoc-Roussillon

4.49 %

Pays de Loire

3.70 %

Midi-Pyrénées

3.49 %

Aquitaine

3.24 %

Nord

3.03 %

Auvergne

2.89 %

Franche-Comté

2.24 %

Centre

2.23 %

Burgundy

2.09 %

Lorraine

2.09 %

Alsace

2.07 %

Brittany

1.86 %

Champagne

1.81 %

Lower Normandy

1.30 %

Upper Normandy

1.08 %

Limousin

1.01 %

Picardy

0.98 %

Poitou-Charentes

0.92 %

Dom-Tom (French overseas administrative departments and territories)

0.91 %

Corsica

0.13 %

Distribution France/ foreign countries 7.94 %

FRANCE Foreign countries (within the EU)

92.06 %

French speaking visitors The proportion of foreign visitors is similar to that of CTCO 2010 (8%). Amongst the foreigners, 76.57% are French speaking, primarily Belgian and Swiss. The geographical distribution of visitors reflects the market reality: s The proportion of visitors from the Ile de France (Paris Metropolitan Region) continues to rise. s The national distribution of visitors, strongly felt in 2010, was reaffirmed this year.

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Distribution by business activity By primary business activity retailers / Distributors

Promotional garments and gifts retailers: 89.43 % Advertising agencies: 5.71 % Work wear retailers: 4.86 %

Business activities in detail retailers / Distributors

PRINTERS / decorators (garment and / or gifts)

59.20 % 38.60 %

2.20 %

Textile screen printing: 28.01 % Embroidery: 23.37 % Digital printing: 22.12 % Transfer and sublimation: 13.68 % Signage: 5.31 % Branding: 3.45 % Graphic/industrial screen printing: 1.45 % Cutting: 1.22 % Engraving: 1.08 % Digital media: 0.31 %

Printers / decorators

Other

Other Graphics / web: 69.55 % Press: 20.45 % Training: 10 %

88.53 %

88.53% of promotional gifts retailers indicated they had a secondary business activity. Moreover, 43.81% are involved in decoration solutions.

35.80 %

More than one third (35.80%) of printers/decorators use the latest technology, with 22.12% using digital printing techniques and 13.68% using transfer and sublimation techniques.

CTCO 2010

CTCO 2011

Promotional garments and gifts retailers

52.89 %

52.94 %

Advertising agencies

2.96 %

3.38 %

Work wear retailers

3.05 %

2.88 %

Textile screen printing

11.78 %

10.81 %

Embroidery

9.55 %

9.02 %

Digital printing

6.49 %

8.54 %

Transfer and sublimation

6.77 %

5.28 %

Signage

1.87 %

2.05 %

Branding

1.12 %

1.33 %

Graphic/industrial screen printing

0.08 %

0.56 %

Cutting

0.51 %

0.47 %

Engraving

0.57 %

0.42 %

Digital media

0.07 %

0.12 %

Graphics / web

1.61 %

1.53 %

Press

0.38 %

0.45 %

Training

0.30 %

0.22 %

Secondary business activities in detail Screen printers: Work wear retailers 10 %

Embroiderers:

Promotional garments and gifts retailerss 25 %

Advertising agencies 11 %

Work wear retailers 11 % Digital printing 12 % Screen printing 14 %

Transfer 16 % Embroidery 20 % Digital printing 18 %

Promotional garments and gifts retailers 30 %

Transfer 18 % Advertising agencies 15 %

Decorators can also be retailers

Of the 1,975 visitors who indicated that decoration was their main business activity (all techniques combined), 10.78% indicated that they also traded in promotional garments and gifts. Amongst these decorators, this rate is significantly higher for screen printers and embroiderers who have a secondary business activity (respectively 25% and 30%). page 5

Annual volumes of promotional

garments and promotional gifts purchased Volumes of garments and gifts purchased (retailers)

Item / garment ratio relating to retailers

Less than 100 k€

38.26 %

0 % gifts - 100 % garment

6.69 %

100 - 200 k€

18.22 %

25 % gifts - 75 % garment

22.91 %

200 - 500 k€

16.47 %

50 % gifts - 50 % garment

31.20 %

500 k€ - 1 M€

12.35 %

75 % gifts - 25 % garment

32.72 %

1 M€ and above

14.70 %

100 % gifts - 0 % garment

6.48 %

43.52 %

of retailers have annual purchase volumes higher than 200k€.

86,82 %

of retailers base their business activity on both promotional garments and gifts

40 % garment / 60 % gifts

Only 13.17% of retailers are specialised exclusively in promotional garments or promotional gifts. The remainder (86.82%) offer both, with a garment / gifts ratio respectively 40 % and 60 %.

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Topics of interest

to visitors

Interests of

retailers / distributors only: 2011 gifts innovations Decoration solutions Promotional garment collections Green / sustainable development items Direct on garment digital printing Prestigious labels and brands Premium gifts 2011 garment innovations Screen printing: special effects Transfer, Print&Cut, flex cutting Legislation related to promotional gifts Embroidery and embroidery design software Green advertising (organic cotton, eco-friendly inks, etc.) Work wear Bespoken production

Interests of

45.61 % 41.12 % 39.72 % 32.59 % 25.21 % 24.90 % 24.02 % 23.04 % 22.31 % 20.61 % 18.13 % 15.81 % 15.50 % 14.00 % 10.49 %

PRINTERS / decorators only:

Decoration solutions Promotional garment collections Green / sustainable development gifts 2011 gifts innovations Premium gifts Prestigious labels and brands Work wear Legislation related to promotional gifts Screen printing: special effects Direct on garment digital printing 2011 garment innovations Transfer, Print&Cut, flex cutting Green advertising (organic cotton, eco-friendly inks, etc.) Embroidery and embroidery design software Bespoken production

43.57 % 40.39 % 38.23 % 34.70 % 32.20 % 29.35 % 20.82 % 18.32 % 17.29 % 16.04 % 13.65 % 10.47 % 9.67 % 8.99 % 6.03 %

41.12 %

of â&#x20AC;&#x153;retailersâ&#x20AC;? visitors are interested in print / garment decoration solutions.

Investments forecasts

in printing solutions

added value

For visitors, CTCO not only provides a forum to meet suppliers (usual and new), it also provides a â&#x20AC;&#x153;hubâ&#x20AC;? where new projects and applications emerge.

Do you think you will invest in a decoration solution in 2011? Retailers/distributors:

The

Printers / Decorators:

What the retailers/distributors visitors found: decoration solution

18.50 %

new products

NO 50.34 %

NO 41.45 %

YES 49.66 %

YES 58.55 %

69.10 %

other suppliers within their area of expertise

72.30 %

usual suppliers

70.70 %

72.30 %

of retailers met new suppliers over the course of the 3 exhibition days.

If so, in what type(s) of technique? Screen printing

Transfer

Digital

Embroidery

Retailers / distributors

27.20 %

28.35 %

56.70 %

27.97 %

Printers/ decorators

13.79 %

What the decorators visitors found: innovative projects for the future

29.31 %

65.52 %

29.31 %

Needs of promotional products retailers are changing New printing/decoration techniques (transfer, digital) are increasingly drawing interest. This is the route retailers/distributors are taking, as confirmed by the 29.31% and 56.70% of those who are thinking of integrating a transfer and/or digital printing solution into their business practice.

Digital Without abandoning classic techniques, two thirds of decoration professionals (65.52%) indicated that they would like to invest in a digital decoration solution in 2011.

promotional garments or gifts equipments or consumables for their business activity new opportunities or new technologies to be integrated other suppliers within their area of expertise usual suppliers

32.80 % 55.20 % 59 % 50.30 % 74.30 % 77.60 %

1 out of 2:

CTCO paved the way for 50.30 % of printers / decorators to access new opportunities and/or a new technology.

Premium Programme: renewed success in 2011 The Premium programme is a preferential support and assistance service specifically dedicated to key distributors/ retailers operating in the promotional garments and gifts market. The aim of the programme is to ensure that the main players in the promotional garment and gifts industry attend our exhibitions.

55 %

of Premium visitors came to the exhibition for at least 2 days.

+ 28.13 %

+ 30.92 % 779

This customised service offers Premium visitors numerous benefits (Premium badge sent by post, assistance with organising, free access to cloakroom and parking, reserved reception area for Premium visitors, among others).

595

The programme was highly successful in 2010 and its continuation in 2011 was strengthened further owing to the trust placed in CTCO and the good opinion for the trade show. Premium visitors reaffirmed their status as key operators in the market through their marked participation as well as the duration of their visit. 55% of them attended two of the three exhibition days. The Premium programme is therefore effectively fulfilling its role of encouraging loyalty, this year allowing for a â&#x20AC;&#x153;trust/recognitionâ&#x20AC;? connection to be made between our exhibitions and key players in the market.

246 192

CTCO 2010 CTCO 2011

Number of Premium Number of Premium companies visitors

In 2011: 246 Premium companies visited CTCO, ie 779 visitors (and 1,106 visits), representing a jump of over 30% compared to 2010.

Activities, workshops

and conferences

CTCO’s role is to showcase applications and technologies to its visitors. It’s not only adding exhibitors but also showing practical applications in “live” demonstration areas for 3 days, with the collaboration of exhibitors and partners.

Goodies d’Or / New products area

An exhibition which this year saw the arrival of more than 200 innovations thanks to the participation of about 100 exhibitors. It was a resounding success: over 300 visitors took the time to vote for their favourite product over the course of the 3 exhibition days. See the winners of the Goodies d’Or contest 2011 at www.salons-ctco.com

Conferences and workshops run by experts CTCO 2011 offered a rich programme of ongoing workshops and conferences. The organisers forged partnerships, in particular with 2FPCO, which is the French federation that brings together professionals operating in the promotional products industry. Their aim is to offer an even more complete content in line with the daily issues encountered by distributors. The round table on “New horizons for promotional gifts and garments” saw the involvement of a lot of specialised participants. CTCO also hosted FESPA, whose Managing Director, Frazer Chesterman, and Head of Marketing, Lynda Sutton, held a lively conference: “Innovate in 45 minutes!” These two key happenings were well attended by those looking to change their business activity using the “business models” of tomorrow…

1,200 personalised iPhone covers

created using 3D sublimation in partnership with Alexandre Frézal Digital at the Atelier Objet workshop

page 10

Marketing and advertising campaigns

aimed at visitors

Prior to the CTCO exhibitions, 656 Éditions rolls out a high-impact, multi-channel advertising plan. This was to ensure high volumes of preregistration and, ultimately, an ever-increasing number of visitors year on year.

CTCO website

20,000 invitations

This is the main source of information leading up to the exhibitions: it includes a section for visitors preregistration, a list of exhibitors, schedule of activities, news, exhibitor and partner reviews etc.

870 links

This refers to the number of different links that point towards the www.salons-ctco.com website.

10,571

Traffic and pages visited* number of visits

53,393

different unique visitors / month

2,677

pages viewed

272,355

pages viewed per visitor

5.1

max. visits on 1 day

1,378

This refers to the number of different visitors during January 2011, a month before CTCO.

*period from February 2010 to January 2011

s 15,000 invitations were sent out to exhibitors to be sent or given to their clients s 5,000 were sent directly to targeted postal addresses

-20 % SNCF ticket

2,500 SNCF discount vouchers (-20% for return trips) were sent out to exhibition visitors who requested one..

Publications in specialised B2B press C!mag, TOP! (Italy) and ¡TOP! (Spain) French, Italian and Spanish magazines relating to promotional garments and items as well as personalisation techniques: s Over

35 advertising and editorial inserts issue of C!mag dedicated entirely to CTCO 2011 at the beginning of the year s A special “CTCO special” edition, with 10,000 copies published s One

European Sourcing Mag, WA Nachrichten and eppi s 10

inserts into these top three magazines in the European promotional market.

E-mailing campaigns s 25 acquisition shoots to highly targeted databases (up to 12,000 recipients simultaneously) s 11 loyalty projects (for visitors who have already preregistered) s 18 customised campaigns created by 656 Éditions for the exhibitors, and sent out to their databases of contacts.

page 11

Exhibitors + 18,31 % 517 437

219 178

CTCO 2010

Beyond figures and statistics, accounts provided by the exhibitors themselves in terms of their own experience remain the best barometer for measuring the quality and success of the CTCO event: “It’s a great initiative to have started an exhibition for both promotional products and garments in France at the beginning of the season. It stimulates our retailer clients’ interest, generating important activity, and in so doing, ensuring the long-term effect of the exhibition.” SOL’S - Alain Milgrom, CEO

+ 23,03 %

Number of exhibitors

In the exhibitors’ words

Brands represented

CTCO 2011

“Roland is delighted to attend CTCO for the 4th time. The exhibition is constantly growing, and will continue to do so with the increasing importance of “soft signage”: visual advertising is going to make use of fabric increasingly, and that’s where the future of CTCO Print is bound to lie.” Roland DG Mid Europe Mario Picchio, CEO “It’s a great idea to have arranged to have these two exhibitions run concurrently, one dedicated to promotional gifts, the other to promotional garments and all the more so as, being specialised in branding, we can make contact with visitors to both CO and CT. Also, in my opinion, the 2011 CTCO event seems to be the starting point for true economic recovery.” Alexandre Frezal Numérique Eric Merleau, Manager “This new meeting place in Lyon is a really good idea, it comes at a good time. We were captivated by the concept from the very beginning, and have remained loyal without hesitation, as the

exhibition has become an essential one for French distributors.” Senator - Maurice Pérennes, Managing Director France “We believe in the concept behind the “Communiquez Textile !” and “Communiquez Objet !” exhibitions, and we have no doubt that participation in this event is essential for our expansion in France and in neighbouring countries.” Hanes - Pieter Coelewij, Sales and Marketing Director “CTCO offers great synergy, which is a characteristic of our business activity and allows us, as exhibitors, to meet more visitors from very diverse backgrounds. To have a promotional gifts exhibition associated with promotional garments and decoration encourages real dynamism, which adds value to the profession.” Inspirion Philippe Bocchi, co-director France “Honestly, we’re pleased that you’re offering an alternative to exhibitions which have become too onerous financially, and, most of all, impersonal. We are also pleased that the exhibitions are being held in a decentralised area, which allows us to meet our clients in what is the second largest economic region in France. The CTCO team is young, dynamic and friendly, which was key in rather rough circumstances in all senses

of the word. Nothing is cast in stone and Boomerang has always wanted to take the unbeaten path, encouraging innovation, avoiding repetition. That is the Promotional Product Industry, a profession offering up new projects to be embarked on to “encourage” use of an extremely lively form of media: there’s nothing better than a new exhibition on a human scale!” Bewear/Boomerang Cécile Jaquet, Managing Director “Very interesting visitors, who are themselves very interested in new technology, and amongst whom we can increasingly see a trend towards the digital.” Must Technologie / Kornit Denis Uzan, Director end >

Exhibitors In the exhibitors’ words (end)

“For us, this is a priority event. We are somewhat the “locals” around here as our premises are less than 200m from Eurexpo! It’s a meeting place for retailers who don’t know us (or not enough), so we can show them our ranges and highlight differences which provide the opportunity to differentiate ourselves from the competition. We have a real strategy in place both for the exhibition and around it…there is no better way to start the year!” New Wave France - Christophe Lardy, Manager We’re thrilled as the visitors were highly targeted, including many promotional items retailers, which is what we were looking for. We met many visitors, and saw our main clients. Overall, we’re really satisfied with the exhibition.” Xindao - Julien Azoulay “This is one of the most fantastic exhibitions I’ve ever attended, […] there is so much energy and so many people, it’s amazing!” SG Clothing - Alec Worlock “The e-business workshops cover different topics (natural referencing, e-mailing, last year website creation, this year CRM and sales management tools). Within the framework of this exhibition - which brings together all professionals involved in promotional gifts and garments, decoration and internet solutions - it’s important to cover all these topics to provide visitors with as much information as possible.” PromoTool - Guillaume Andrieu, Founder and Director

exhibitors list AQUAFORM (Les Spécialistes) ATLANTIS B&C BEARDREAM BELLA BIOCOTON BOOST UP CHERCHEUR D’ÉPONGE COTTON MADE

CYBERNECARD E-CUSSON.COM EUROFASHION FANSHIRT FIORENZO SPORT FRANCE CRAVATES GILDAN - TRANSWORLD TRADERS (TWT) HANESBRANDS ID IDENTITY FRANCE - THE DANISH

CORNER INCAPS DESIGN IPEKNUR TEXTILE JHK JOY THAI KARIBAN - KIMOOD KUSTOM KIT - GAMEGEAR LAGUIOLE TEXTILE MAILLET VÊTEMENTS MANTIS WORLD

MASITA MCN MOD MURAT TEKSTIL NEW WAVE PEN DUICK PF CONCEPT (textile) PICOS PROMODORO RESULT CLOTHING ROLY

RUSSELL EUROPE SAMARKAND (Les Spécialistes) SG CLOTHING SHEMSY SHORTCUT SOCOMAGE SOL’S (textile) SWITCHER TEC TEX TEE.COM

TEXET THE COTTON FACTORY TRANSWORLD TRADERS (TWT) TS COM’PACK TULTEX ULTIMA DISPLAYS WALOMO (Les Spécialistes) WEST POLSKA WORKTEAM

ABC PLASTIC ADDEX ADDI SELECT (Les Spécialistes) ADE PUBLICITÉ AMP AMSICO ANDA WESTERN EUROPE ARM AUDEIS DESIGN B PLUS (Les Spécialistes) BADGE4U BALADÉO (Les Spécialistes) BELMAR (Les Spécialistes) BE OX BEWEAR BIC GRAPHIC NORWOOD BOISSIER CECAB (Les Spécialistes) BORACAŸ

BRUNNEN BUSINESS BALL C&CH CALENDRIERS ALEXANDRE CALLI CARTES CARPE DIEM COMPAGNIE FRANCAISE DES CRAYONS CHILI CONCEPT CHRISTIES COLLECTION CIFRA CLIPPER COMPAGNIE DES BLOCS CONCORDE & CRÉATION COTTEL.COM CREATED CONCEPT CRISTALÉTIC DAG IMPORT DELTA DEONET

EPHÉMÉRIDE ERGA FERRIOT CRIC (La Boutique des Fabricants de Cadeaux) FRANCE EXOTIQUE FUSTABLOC GET IMPRESSED GIVING EUROPE GLINEUR (La Boutique des Fabricants de Cadeaux) GUYOT GOURMET HEPLA HÉRON (Les Spécialistes) INSPIRION KALFANY KELNET KLIO ETERNA KOZIOL KUNSTSTOFFWERK SA BUCHS LA BOULE OBUT (Les Spécialistes)

LA GRIVE ET L’OLIVIER (La Boutique des fabricants de cadeaux) LA TRUFFE CENDRÉE (Les Spécialistes) LEXON LM ACCESSOIRES MA CHOCOLATIÈRE MACMA MAKITO MATÉA MEDIAGOLF MEDIR.ES MEMORY MIYO TISSUE BOXES MMS INTERNATIONAL MPP EMBALLAGES (Les Spécialistes) MUSE (Les Spécialistes) NEWPEN NOEX

OCTOGONE ORIGINAL ICECUP ORIGINAL LANYARDS PAD’S WORLD PASSOT INNOVATION PAUL STRICKER PF CONCEPT (objet) PILOT PIXIKA (Les Spécialistes) PLASTORIA PRESCOTT (La Boutique des Fabricants de Cadeaux) PRODIR PROMOSEEDS (La Boutique des fabricants de cadeaux) PSL FRANCE R&JP INTERNATIONAL RAXY LINE RITTER RUBIK’S CUBE – MAGIC CUBE

RUBASTYL SAFE POCKET SAINT LOUIS CRÉATIONS SAR SEDESMA SENATOR SIPEC SOCRIMEX (Les Spécialistes) SOL’S (objet) SPRANZ STABILO TEC (The Emotion Company) TOPICO (Inspirion) TROIKA VALLÉS IMPORT VICTORINOX (Les Spécialistes) WISE UP XINDAO XOOPAR DESIGN

123 APPLICATIONS ALEXANDRE FRÉZAL NUMÉRIQUE ANKERSMIT FRANCE ANSQUER DISTRIBUTION ARJOWIGGINS GRAPHIC AROBASE NUMÉRIQUE ASAP IMPRESSIONS BDE BGA DIFFUSION

BRAUMAT BRUNEEL TEXTILE BUISINE CBL CHEMICA COTONNIÈRE LYONNAISE CRM PYGMALION DEVISU DUBUIT DÜRKOPP ADLER FRANCE EUROMEDIA FRANCE MACHINES À COUDRE

FROBERT MATÉRIEL GAMAX GRAVOGRAPH HORIZON NUMERIC CENTER IMATEL MACAP MADEIRA MANICARDI MARABU FRANCE MAUGIN SAS MAUTOM MIMAKI EUROPE

MISTRAL GRAPHIC MODE… INFORMATION MONBLASON MONTI ANTONIO MT SYSTEC MULTIGRAPHIC / D.GEN MUST TECHNOLOGIE NEWOHM - OYO INSTRUMENTS NEXT SÉRIGRAPHIE OCÉ FRANCE PAPÉLIA NUMÉRIQUE POITOO ADHÉSIFS

PRINT EQUIPMENT PRODECRAN PROMATTEX PUB’OS RAVENTOS TRANSFERS ROLAND DG MID EUROPE ROUSSEAUX SDAG ADHÉSIFS S.E.F.A SERIPRESS SERIMARK SERI-SERVICE

SERMA & DNT SILICONE CRÉATION S.TECHNOLOGIE SUPERPUNCH TERROT FRANCE TEXO TRADE SERVICE (TTS) THERMOFLAN TIFLEX TTT V-MACH YES FRANCE

page 14

The 2012 event 2011, an affirming year for CTCO… 2012, the exhibitions will change even more to respond to market needs even better.

7/8/9 FEBRUARY 2012 www.salons-ctco.com

LYON Eurexpo

Contacts Guillaume ABOU

Anne SIZARET

Céline COLLOT

Exhibition Director g-abou@656editions.net +33 (0)4 78 30 41 73

Head of Sales anne@656editions.net +33 (0)4 78 28 65 04

Pascal ALMI

Jean LAURENTI

Editor in Chief and Press Relations celine@656editions.net +33 (0)4 78 30 35 06

Sales Director palmi@656editions.net +33 (0)4 78 30 36 67

Communications and Marketing jean@656editions.net +33 (0)4 78 30 35 05

Organisation 656 Éditions

21, rue Longue 69001 Lyon - FRANCE

page 15