C H E N F A N G Y I
Chen, Fang-Yi Class: Graphic Design Advisor: Hsu, Tzu-Ching
O N T E N T
A b out t h i s b o ok C o n c e pt 4
C omp o s it ion L etter for ms 7 L etter for ms and words 11 L etter for ms, words and text w ith g raph ic elements 15 Textu re and positive / negative 21
U T O A B
I S T H
O K B O
of pa r t s c r e nt i e h f f p i g ra ed ty po of t h h g g n i u o at up A lth ts th r g ro nc ep hole. ion o o w t phy c a a l d z r a e i pog ion nifi ga n t y r i u t s o en a t o e a p th ve m th et we ach ie sic co ion i s way s on sh ip s b t a o i e ,a t b s s u s o e y q a ti ni wa am C omp of a r t s o a r e u m i n g r el a a bst ract the s e s ow n r e e h z k i S h r in for d. s, t ut i l e s t y a wo t v r n B p e a o i e . i l c h s ion ac osit sua ept c on posit hy i s c onc sual c omp t of a l l v i m p i e o a v s c r e g og n h ic ar f th or at i h typ g r ap me a a r e p to each o nc or p n sh ip w it n of t y po a nd b e c a i s ized. d e t n s-tio tio s, a isual rela a a t v m l r n r e o e e r o l f r am xp en ips lem lette the e y bec on sh r e op the e ges, e l at i th r e e t s a s the d mo a r . n p s a w t s g e eu e cep dn new win men imag fol lo t c on k, an le ele e c e e p r a e h r u m t w t t i s h ex on ith s n g a b dde d eac a nd t ed w tifyi a t ive n e a e r sta r t g d e i e s s of nt s w o s it ive /n proc e n a l eleme red p o i t ex plo e Add i w s ed a evolv
T E P C O N
4
O M P O S I T I O N
Lett Lett Lett Te x
er fo
er fo
er fo
rms
rms
and
wor
ds , wo r ture ds a nd t and ext posi tive / ne gat i ve rms
etterforms These compositions feature three letters from the alphabet, set in any of the following typefaces: Garamond, Times Roman, Century, Baskerville and/or Bodoni. By using size, scale, spacial relationships, bleeds and positioning as the variables, I created six compositions using only the three letterforms. The final compositions are 15cm x 15cm (standard format throughout). 7
Letterforms Baskerville-Normal
Q R r
etterforms and words Keeping the three letters from the previous assignment, I have now included three words. The words do not have to have any particular meaning or association with each other. Each letter and word is set in one of the following typefaces: Garamond, Times Roman, Century, and/or Bodoni. Using only the three letters and three words, I created the following compositions. 11
Letterforms and words Baskerville-Old Face
Q R r absurd fictitious illusion
etterforms, words and text Starting with the same three letters and three words from the previous assignments, I am now adding some text. I am setting the text in one of the approved typefaces from before, adjusting the leading, column width, type size, etc. to achieve different results. As abstract compositions, it is not necessary that the text or other typographic elements be readable.
15
Letterforms, words and text Baskerville-Old Face
Q a g absurd fictitious illusion <Under One Small star > WisĹ&#x201A;awa Szymborska
exture and positive / negative Positive/negative is the relationship between figure and ground. Texture is the ability to render type in ways other than just hard edge black and white. Combining these two allows me to define type in unusual and unique ways-challenging me to see it differently. Starting with the same three letters, three words and text used in the last assignments, I incorporated positive/negative and texture as major design components. 21
Letterforms, words and text Baskerville-Old Face
Q a g absurd fictitious illusion <Under One Small star > WisĹ&#x201A;awa Szymborska
Ink, Rock
© 2 017 C h e n Fa n g Yi All Rights Reserve d