Denim – NDL is going beyond the basics of manufacturing high-performance denim fabrics creating jeans with a perfect balance of strength and style, taking denim functionality to a new high. Naveena has extended its horizon and launched the workwear division N-tech in cooperation with leading fibre manufacturers DSM and XLANCE®.
NAVEENA DENIM (NDL) X ENDRIME® N-TECH - STRENGTH N’ STYLE
Naveena
N-Tech - Strength n’ Style is an exclusive collection powered by Dyneema®, XLANCE®, TENCEL™ Lyocell, Lycra and Organic Cotton Fibres.
Dyneema is 15x stronger than steel at the same weight and has excellent abrasion-resistant.
XLANCE® features an innovative, gentle stretch power, completely different from elastane’s typical high stretch power. Combining high performance and comfort, the denim with XLANCE tech endures high thermal and chemical tolerance, withstanding extreme laundry washes.
N-Tech Strength’ n Style workwear collection designed and made inhouse by the ENDRIME® design studio based in West Sussex, UK. The design pieces took inspiration from 1920s heritage workwear with ENDRIME® future thinking, modern ergonomics and dart manipulation showing the best possible shapes for this innovative denim collection.
In addition, Dyneema blended into cotton creates a lighter, more comfortable pair of jeans, creating a classic denim look and ensuring maximum performance. NDL’s Dyneema® denim collection is tougher yet is just as comfortable as regular denim.
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48 ENDRIME®2022 #MS 19-011 1930S CHORE JACKET #NDL - 5153 - B - MW
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53 NDL|DENIMNAVEENAN-TECH—STRENGTHN’STYLE#MS 22-011 1920S WORKSHIRT #NDL - 4497 - A - 01
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60 ENDRIME®2022 #MS 22-006 1876 SAN FRANCISO WORKPANT #NDL - 5256 - A - MW
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THE N-TECH - STRENGTH N’ STYLE TEAM: RASHID IQBAL Executive Director at Naveena Denim NDL ZEESHAN AHMED CH General Manager of Product Development at Naveena Denim NDL MOHSIN SAJID Founder and Creative Director at ENDRIME® SADIA RAFIQUE Art Director at ENDRIME® PHOTOSHOOT: MOHSIN SAJID — Creative Director on Denim Collection, Premium Denim Design, Pattern Cutting, Sewing, Film Direction & Film Editing, Co-Stylist SADIA RAFIQUE — Photographer, Creative Director on Photoshoot, Lookbook Layout Design, Co-Film Editor & Production KELLY HARRINGTON — Style Director & Location EMILY PORTER — Makeup Artist LUIGI CALANDRELLI — Hairstylist EUGENE — Menace Model Management OLIVIA — First Model Management LEAUNA (LAM WAI, CHAN) — Assistant & Co-Stylist SOFIA NASEEM — Assistant SPECIAL THANKS: To everyone involved. NDL: Sameer Masood Tata, Mahgul Nadeem & Fatyma Sheikh. Menace Model Management: Patrick Egbon-Marshall. First Model Management: Lucia Janosova. Grenson Shoes: Joe Hutchings & Alison Hargreaves. Blackhorse Lane Ateliers: Bilgehan Ates, Wilbur Fernandez & Illya Sobtchak. Ame Pearce. Photo Credit page 71: Sofia Naseem © Naveena Denim NDL — 2022 | © ENDRIME ® — 2022
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