7Hues Hommes #15 February 2019

February ’19 N° 15

"Non

"Solitary Madness"

Stop"

BY Lester

Villarama A closer look at London Fashion line

OKWUIS FROCENTRIC

An interview with "Hustle in Brooklyn" star BY

AZIA Theo Hanson

BY Kristina Ermolaeva An interview with Social Media Influencer

Nastya Swan

An interview with Designer

Julia Marie Chew BY

Yinsey Wang

Steve Regenato captures

MBAYE SAMB IN "FASHION TAKES FLIGHT"

paid advertisement

Many Textures, One Solution!

AVAILABLE AT INFLUANCE HAIR CARE | 1-888-455-8989 3601 E. PRINCESS ANNE RD. | NORFOLK, VA. 23502 | 1.757.455.8989 | copyright 2018. All rights reserved

FOR PROFESSIONALS ONLY...NOT SOLD IN STORES 2

7HUES FEBRUARY 2019

www.influancehaircare.com

P R O M OT I O N

CONTACT US

NEW

7HUES MAGAZINE Savannah,Ga. 31414 - US P:

+1 678 744 7775

E:

info@7huesmagazine.com

W:

www.7huesmag.com

For Professionals Only...

Not Sold In Stores

Editor in Chief / Creative Director

William Mydell III

ITS NATURAL SHAMPOO WITH COCONUT MILK

Layout & Design

William Mydell III Fashion Director / Contributing Writer

Theo Hanson

EDITORIAL CONTRIBUTORS Steve Regenato, Lester Villarama, & Kristina Ermolaeva

REDUCES BREAKAGE PRINT & PRODUCTION www.magcloud.com www.blurb.com

SUBMISSIONS We are looking for new work and our submissions for print and on-line publications are always open.

If you would like to be considered as a contributor to our magazine please send your best material to 7huesmag@gmail.com

ADVERTISING & SPONSORSHIP For all inquiries for ad space and all interest in sponsorship you can contact us at: info@7huesmagazine.com

LET’S GET SOCIAL EMAIL: 7huesmag@gmail.com TWITTER: twitter.com/7huesmag INSTAGRAM: instagram.com/7huesommes PINTEREST: pinterest.com/7huesmag

SULFATE-FREE INSTANTLY SOFTENS STRENGTHENS AND DETANGLES. ANTI-FADE SYSTEM FOR COLOR RETENTION REPLENISHES HAIR FIBERS AND PROMOTES HAIR GROWTH.

MODE IN AN INSTA. Follow @7hueshommes on Instagram for style inspiration and creative enlightenment to fuel

your artistic vision and imagination.

TUMBLR: 7huesmag.tumblr.com VIMEO: vimeo.com/7huesmag YOUTUBE: youtube.com/7huesmag

4

MANY TEXTURES, ONE SOLUTION! 7HUES FEBRUARY 2019

www.influancehaircare.com

AVAILABLE AT INFLUANCE HAIR CARE | 1-888-455-8989 3601 E. PRINCESS ANNE RD. | NORFOLK, VA. 23502 1.757.455.8989 | copyright 2018. All rights reserved

INSTANT ACCESS TO EVERY ISSUE OF 7HUES - BUY IT NOW!

TRUE COLORS

"HUSTLE IN BROOKLYN'S AZIA" 30 Exploring the lives of Brooklyn's most sought after influential personalities ZIA (pronounced as “AY-Z-YAH”) is an eclectic recording artist and star of BET’s new reality show “Hustle in Brooklyn”.

"OKWUIS FROCENTRIC"

A Fashion Line That Empowers Domestic Violence Survivors

Okwuís_ Frocentric is a philanthropy fashion venture capital that empowers grass root domestic violence survivors in Africa

"NON-STOP" 30 Lester Villarama model: Trevor Kuhn

New York.

Letter from the Editor

36

INFLUENCER ICON: Nastya Swan 44 Nastya Swan is a young Russian-born social media influencer and artist based in

"JULIA MARIE CHEW INTERVIEW WITH YINSEY WANG 40 Interview with Yinsey Wang!

Every single time that Julia Marie Chew sends me one of her pieces, I am just awestruck and honoured at the opportunity - without fail...

W

elcome to our second men's issue of 2019. This month's men's issue was rather short due to the focus we put into our Anniversary issue for Mode. Also, we have a street style issue that we will be releaseing this month as well that our contributors put a lot of time and focus into creating. Next month our Hommes issue will be back on track and full of stellar editorials featuring our men from around the globe.

I would like to take the time out to thank every contributor who submitted to us over the year and everyone on their team that helped bring their vision to life, from Photographers to Wardrobe Stylist, Creative Directors, Makeup Artist, Hair Stylist, & Assistants.

It's a beautiful feeling receiving emails from all around the world stating that it is a dream to be accepted inside one of our issues and that our platform is loved and followed daily for inspiration and motivation. This sort of support really pushes us to be the best at what we do.

Thanks for being apart of what we have established. Enjoy the issue.

Thank you. -Editor

THE COVER "SOLITARY MADNESS" 44 KRISTINA ERMOLAEVA model: Sami Dalhoumi

6

7HUES FEBRUARY 2019

PHOTOGRAPHED BY Steve Regenato

MODEL: MBAYE SAMB

16

GO TO 7HUESMAG.COM NOW P R O M OT I O N

7Hues Magazine is a Fashion, Beauty, Hair and Artistic Editorial, Conceptual art magazine that is published monthly at 7Hues Mag.com 7Hues Magazine gives the opportunity to individuals who are looking to expose not only themselves but their work as well. Work from the type of creative people who like to get published and show the world what they’ve got as an artist. We here at 7Hues constantly publish work from talented individuals from around the world. We are the magazine for the creative and artistic mind. If you would like to submit editorials, art, music, fashion lines, upcoming events, for future publications or online exposure, please email us at 7HuesMag@gmail.com

BACK ISSUES

NOTE: All pdf documents sent to us must contain the submitters e mail address attached. Please Allow up to 8 Days for an approval or rejection letter. If more days have passed please try submitting again as the email may have not gone through. Please ensure you read all of the information on this page PRIOR to sending a submission into 7Hues Magazine. Sending a submission confirms your agreement with the following guidelines. Upon reviewing/receiving submissions, 7Hues Magazine reserves the rights to Accept or Deny any submission we receive. Submissions are reviewed based on its content, quality, relevance and the availability of space in the issue it’s being submitted to. For creative editorial, we look for originality and a high level of creativity. 7Hues Magazine enforces a strict editing / quality control policy and due to the high amount of fashion, editorial and beauty submissions we receive on a daily basis we are not always able to offer feedback unless the submission is of interest to us.

SUBMISSION GUIDELINES ALL WORK MUST BE EXCLUSIVE AND UNPUBLISHED. 7Hues Magazine only takes exclusive fashion editorial, beauty stories, and fashion videos.

A release is required to be signed by the photographer once the editorial/fashion video is approved. If your editorial or fashion video has been published in another publication it will not be accepted.

IMPORTANT Images that have been posted on social media (Instagram, Facebook, Snapchat, etc.) will not be published. We like to keep images exclusive to the magazine. Once published if accepted, you can post your work online.

We accept Fashion, Beauty, Hair & Conceptual Art. FASHION: In order to be considered, all editorials require 68 photos, with minimal repeats.

BEAUTY: In order to be considered, all editorials require 46 photos, with minimal repeats.

HAIR: In order to be considered, all editorials require 24 photos, with minimal repeats.

ART: In order to be considered, all editorials require 1 6 photos, with minimal repeats.

PRINT OR DIGITAL FOLLOW US ON MAGCLOUD.COM SUBSCRIBE TO OUR PAGE + ACCESS TO THE DIGITAL EDITION

AD SPACE AVAILABLE

AD SPACE IS ALWAYS AVAILABLE WITH 7HUESMAG. CHECK OUR WEBSITE FOR CLOSING DATES. Offer is open to American and International residents.

When submitting for consideration, always submit your editorials in low resolution, include the photographers name and a title for the story. If you are submitting the editorial and u are not the photographer, please confirm and present to us permission from the photographer that owns the copyright to the images.

NOTE: As images are approved for publication, you give us the right to edit/retouch pictures if need be. Team credits are essential for all submissions, if we have accepted your submissions and you provide the high resolution images without team credits, your submission will not be published. We won’t be held accountable for any missing or miss spelled credits. Be sure to double check that all persons involved in the submission is included in the credits and their names are spelled correctly. If for any reason a submission is published and a individual/s credit is missing, the person who submitted the feature will be held responsible. Along with model’s name be sure to list the agency name if Applicable.

For fashion submissions, wardrobe credits are required. For Beauty submissions, makeup credits are required. Once an image is accepted to be published, it grants us the permission

to use your work in any of our publications, websites, videos, marketing pieces, advertisements, and any other mediums or formats used in the creation, dissemination, and monetization of 7Hues Magazine.

NOTE TO STYLISTS: Please note vintage items are allowed but should be kept to a minimum, if used at all. 7Hues Magazine loves high end designer brands just as much as we

love up and coming designers and unknown designers, we love to find that diamond in the rough, so mix it up!

Need instant digital access to 7Hues?

we got you covered

SUBMISSION GUIDELINES Contributing Writer / Blogger Submissions: We are always looking for guest writers and bloggers who would like to conContributing Writer and / Blogger Submissions: tribute to the magazine website.

If you are interested in writing or blogging We are always looking and bloggers who would like towith contribute to the forforus,guest pleasewriters send an email 7HuesMag@gmail.com the headline “Writer magazine and website.

If you areorinterested writing or blogging forwriting us, please send anlinks to Submission” “Blogger in Submission” and include samples and email 7HuesMag@gmail.com with portfolio. the headline “Writer or “Blogger Sub- culture, your work, blog Some of theSubmission” topics we cover include music, mission” and includeart, writing and interviews, links to your work, blog portfolio.

Some the digital artistsamples and designer D.I.Y fashion, and creative art of based topics we cover include music, culture, andwho designer interviews, D.I.Ydifferently. fashion, technology.

Weart, loveartist people are creative and think and creative art based digital technology. We love people who are creative and think differently.

Video Submissions:

Fashion Videos and Short Films Video Submissions: In order to be considered, videos and films must be 720p or 1080p and under 4 and will Short Films the 7Hues MAGAZINE Logo in the minutes Fashion in length.Videos All videos require In order to be considered, videos films mustmusic be 720p or 1080p and beginning fulland team credits, credits, etc. must beunder listed 4atminutes the end of the in length. All videos will require 7Hues in the beginning full team video.the Videos andMAGAZINE films must Logo be exclusive to 7Hues Magazine. credits, music credits, etc. must be listed at the end of the video. Videos and films must beHere exclusive to 7Hues Magazine. is the information and specifications we will require if

APPROVED:

Here 1.Images is the information and specifications we and will 17(w)x11 require if inches(h) (Landscape) must be 8.5x11 inches (portraits) APPROVED: 2.Images must be in 300 dpi 3.Credit for all clothing and everyone involved.

1.Images must be4.No 8.5x11 inches (portraits) andphotos.

17(w)x11 inches(h) (Landscape) logos are allowed on the (everyone involved will be credited) 2.Images must be in 300 dpi 5.Files 3.Credit forbe allJPEG clothing and everyone involved. must 6. Signed Model Release 4.No logos are allowed on the photos. (everyone involved will be credited) 5.Files must be JPEG 6. Signed Model Release

Rejection Reasons: *Your work is either unsuitable or does not fit with the flow of the issue.

Rejection Reasons: *There is little or no space left for placement. *Your work is either unsuitable or does not fit with the flow of the issue. *Your work was sent to us PAST the required deadline, automatically forfeiting *There is little or no space left for placement. your work or, you did not follow our submission instructions *Your work was sent to us PAST the required deadline, automatically forfeiting your work *The quality of work is not high enough. or, you did not follow our submission instructions *wardrobe is repeated throughout the editorial. *The quality of work is not high enough. *You have not supplied enough images to create a full story. *wardrobe is repeated throughout the editorial. *Although your rejection could be due to any of these reasons, we will not have *You have not supplied enough images to create a full story. the time to detail which one exactly. *Although your rejection could be due to any of these reasons, we will not have the time NOTE: All submissions will NOT be replied to, you do not need to send multiple to detail which one exactly. emails requesting a reply. You will be contacted if your work is accepted.

NOTE: All submissions will NOT be replied to, you do not need to send multiple emails requesting a reply. You will be contacted if your work is accepted.

Deadline: All submissions must be sent before the stated deadline of an issue. If a submisDeadline: sion is being accepted and the final pieces are not sent before the deadline, that All submissions must be sent before the stated deadline of an issue. If a submission is submission will not be published in the issue for which it was accepted. The being accepted and the final pieces are not sent before the deadline, that submission deadline for each issue is the 29th of the month, if for any reason the deadline is will not be published in the issue for which it was accepted. The deadline for each issue changed, it will be posted on our Facebook page and website. is the 29th of the month, if for any reason the deadline is changed, it will be posted on our Facebook page and website.

WEBITORIAL SUBMISSIONS Submissions for Webitorial stories are always open, so keep them sending them!

WEBITORIAL SUBMISSIONS 7Hues Webitorials will run twice with pending selections our Editor Submissions for Webitorial stories are always open,a week, so keep them sending them! from 7Hues in Chief.

There are no deadlines and no themes for our Webitorials, so Webitorials will run twice a week, with pending selections from our Editor in Chief. Theresubmit you’d like!Webitorials, If we decided wantwhenever to publish you’d the webitorial we will are no deadlines and whenever no themes for our so we submit like! If we contact youcontact with further decided we want to publish the webitorial we will you details. with further details.

Digital

VERSION 7huesmag.com

Purchase: Purchase: Magazine is an international magazine we have aimed to to make it 7Hues Magazine is an7Hues international magazine and we have aimedand to make it available available everyoneisworldwide.

7Hues Magazine is currentlyononly to everyone worldwide.

7Hues to Magazine currently only available to purchase lineavailable by purchase on line by clickingPage. the link onthere, our web site, Facebook Page. From clicking the link on our web site, or Facebook From you willorhave the option there, have the option a digital copy of 7Hues Magazine or to purchase a digital copyyou of will 7Hues Magazine orto a purchase print copy.

The purchase link will be a printpage copy.on The purchase link will and be posted our Facebook page on the day posted on our Facebook the day of release, will beonposted on our website of release, and will posted on our websiteplease also. To getour immediate updates and also. To get immediate updates andbe purchase information like Facebook purchase information pleaseWe likepride our Facebook page. www.facebook.com/7huesmagazine. ourselvespage. as a www.facebook.com/7huescollectable pubpride ourselves a collectable proud grace the finlication, proud tomagazine. grace theWe finest coffee tableasand bookshelf.publication, If your work has to been est coffee andand bookshelf.

If your work has been published in our print issue, published in our print issue,table ask us we will provide you with a high resolution PDF asksheets, us and which we willyou provide you with high resolution PDF tear sheets, which you tear can print out afor your portfolio. can print out for your portfolio.

IMPORTANT Not all information and updates can’t be sentIMPORTANT to everyone that is or has been NotMagazine all information anddon’t updates can’t be sent to email. everyone that isWe or do has been associated with 7Hues as we have everyone’s NOTE: associated with 7Hues Magazine as we don’t have everyone’s email. NOTE: We not provide free print copy’s. 7Hues Magazine is a Print on demand Magazine do not provide free print copy’s. 7Hues Magazine is a Print on demand Magazine that is sold through magcloud.com. We do send out PDF Tares for free (please that is sold through magcloud.com. We do send out PDF Tares for free (please Contact us forContact tares).us for tares).

7HUES

ARTIST

ICON 7

ZIA (pronounced as “AY-Z-YAH”) is an eclectic recording artist and star of BET’s new reality show “Hustle in Brooklyn”. AZIA, 27, was born and raised in Brooklyn, New York. She has been passionate about acting, modeling and the arts, for as long as she could remember.

The musical roots stem from her father whom has a long successful career in the industry. AZIA is of Haitian and Trinidadian decent. She is proud of her heritage and embraces it at every opportunity.

h

Brooklyn is a reality

show exploring the social and professional lives of Brooklyn's most sought after influential personalities; from up and coming hip hop artists to internationally known DJ's to one of RocNation's protege's.

12

7HUES FEBRUARY 2019

r o o k ly n

ustle Hustle in

n i b

Most recently, AZIA released an EP titled ‘The Audacity’.

She has appeared in Trey Songz “Change Your Mind’ video and modeled for Kanye West the ‘Yeezy Season’ campaign.

H

ello Azia, It’s a pleasure to have you featured in our February 2019 Issue. How does it feel?

AZIA -​​It’s an honor to Be featured in such a

dope magazine. You guys cover is so much beauty so much beautiful people I’m just glad to be among the few.

Theo Hanson -​​So Azia; Tell us about yourself. Who is the beautiful, multitalented, and educated Azia Toussaint?

AZIA -​Azia Toussaint Is a fierce driven excited talented educated female boss. I absolutely love music and I grew up in a studio so music is in my blood in addition to that I have a degree in communications with a minor in marketing so knowing how to hustle is nothing new. I have aspirations of following female leaders like Oprah in building an Empire but instead of news being my anchor I chose music, well really it chose me.

Theo Hanson -​​Tell us about “Hustle In Brooklyn”.

AZIA -​Hustle in Brooklyn is a reality show on BET and it

was very interesting to film lots of characters, personality lol and drama. For me I really wanted to show a vulnerable side of what I do and who I am, simultaneously while showing the world not only am I talented I’m a hustler! My team is me and my Dad, other people help me here and there but the core of what we do is either me or my dad.

Theo Hanson -​​How did you become one of the stars of the

show?

AZIA -​Truthfully they found me on Instagram and the rest was history.

Theo Hanson -​​Many of us may know of you from your “Hustle” with your music and your other creative ventures.

In the show; do we get to witness the grind?

AZIA -​Yes! Most definitely! You get to see me shoot music videos that I directed, photoshoots where it’s my vision, design costumes for Labor Day! And then there is so much you don’t get to see. Like for example I have a makeup line launching in the spring. I’m working on a hair line called Goddess Roots. I also have a new album coming out in March! I’m the definition of a hustler lol.

Theo Hanson -​​We know that every artist gets their inspiration from someone or somewhere. Who are your role models, or influencers as an artist, where do you draw your inspiration from when it's time to be creative?

AZIA -​As an artist I draw inspiration from the world and real life situations but my music role models are the og’s I absolutely love Sade, Oprah, Diddy, Diana Ross, Daft Punk, Jay Z, Beyoncé, Lil Kim ummm those are pretty much my immediate go too vets.

Theo Hanson -​​What are some of the things that has changed for you since you've started on the show “Hustle In Brooklyn“?

AZIA -​Definitely recognition by far!

Theo Hanson -​​Let's go back to your music.

What would you say your sound or genre is or is musically inspired by?

AZIA -​Trap R&B Pop Hip Hop Theo Hanson -​​Are you currently working on new music?

7HUESMAG.COM

13

7HUES

ARTIST

ICON 7

Can we look forward to a new music project being released soon?

AZIA -​Yesss I’m actually working on dropping a project in March that I am super excited about!

Theo Hanson -​I​ am definitely looking forward to hear what you've been cooking up…With all of this happening for you right now. It seems as if your career is in a good place and headed in the right direction.

Where do you see yourself 7 years from now? Where will you be? What will you be doing?

AZIA -​7 years from now I will be running a company that houses creatives from all walks of life! I should have done my world tour already, I should be in motion pictures, and my makeup line Brownies Couture will be in the ranks with some of the best in the Industry. I’ll be enjoying life with my family continuing to grow!

Theo Hanson -​L ​ et's talk FASHION! Let's talk STYLE! If you could describe your style, How would you describe it?

AZIA -​My style is very Brooklyn lol, I think I got that drug dealer chic vibe mixed with a Caribbean flavor.

I change my hair a lot! I love anything that blings,

accessories are a must and I love showing my curves!

Theo Hanson -​​What would you say is your favorite thing to wear the most?

AZIA -​On a chill day a sweat suit lol on a night on the town, cute pants nice shirt with a lil cleavage killer jacket! Or a tight dress that’s simplistic.

Theo Hanson -​​What do you feel completes your look before walking out the house each day?

AZIA -​A killer jacket or sick shades Theo Hanson -​​As an artist; Do you think it is important to always be dressed well and in style?

AZIA -​Truthfully I think it’s important to be comfortable in your own skin and exude style in w.e you have one. I don’t think specific types of outfits give you style I think it’s just something you have or you don’t. Lol Theo Hanson -​​What advice would you give right now to any young aspiring artist on the grind, hustling?

AZIA -​Think about the type of life you want and make that choice to grind until you get it. Do not take no for an answer! And of course can’t stop won’t stop, Get ya hustle on.

Theo Hanson -​​Before we wrap up Azia. I want you to tell me...What does 7Hues mean to you?

AZIA -​7hues is a creative fashion sanctuary where there are no rules. And I love it!

Theo Hanson -​​Thank you! That was beautifully said…

Well Azia; I want to thank you so much for taking time out to chat with us here at 7Hues Magazine.

Please tell our readers where they can follow your “Hustle” as well as listen to your music.

AZIA -​Yes anyone can find me on Instagram @ Azia.Iam Twitter @Aziaiam or check out my website Aziaiam.com & of course my music is on all streaming platforms! So check out my latest project “The Audacity” on Spotify Tidal Apple Music Google play w.e until my newest project drops. STAY TUNE. Theo Hanson -​​Thank you so much again and we wish you all the best.

AZIA -​And thank you for having me

FOLLOW ONLINE WWW.AZIAIAM.COM FACEBOOK AziaIam

14

7HUES FEBRUARY 2019

INSTAGRAM

@azia.iam

TWITTER @AziaIAm

7HUESMAG.COM

15

FASHION TAKES FLIGHT by

STEVE REGENATO Photographer: IG: @stevereganato

Fashion Stylist: J.Lyntrell IG: @jlyntrell Makeup: Fiona Wills IG: @proartistfifi Makeup Assistant: Cat Jhansson IG: @hairbycat917 Model: Mbaye Samb IG: @samb.__ Model Agency: Krush Management IG: @krushmgmt

16

7HUES FEBRUARY 2019

7HUESMAG.COM

17

18

7HUES FEBRUARY 2019

7HUESMAG.COM

19

20

7HUES FEBRUARY 2019

7HUESMAG.COM

21

22

7HUES FEBRUARY 2019

7HUESMAG.COM

23

24

7HUES FEBRUARY 2019

7HUESMAG.COM

25

26

7HUES FEBRUARY 2019

7HUESMAG.COM

27

Love

texture?

Embrace it

NON STOP by

LESTER VILLARAMA Photographer: IG: @shotbylester

Styling: Lester Villarama IG: @shotbylester Model: Trevor Kuhn IG: @the_official_trev

30

7HUES FEBRUARY 2019

7HUESMAG.COM

31

Top:

Slate and Stone Adidas Adidas

Tights: Shoes:

32

7HUES FEBRUARY 2019

7HUESMAG.COM

33

Slate and Stone FL2 RBX Shoes: Reebok Hoodie: Shorts: Tights:

34

7HUES FEBRUARY 2019

7HUESMAG.COM

35

Slate and Stone FL2 RBX Shoes: Reebok Hoodie: Shorts: Tights:

36

7HUES FEBRUARY 2019

Adidas Adidas Reebok Watch: G-Shock

Red Tights: Shorts:

Shoes:

7HUESMAG.COM

37

Tights:

Athlio Nike Nike

Shoes:

Arm Bands and Gloves:

38

7HUES FEBRUARY 2019

7HUESMAG.COM

39

Adidas Adidas Reebok Watch: G-Shock Red Tights: Shorts: Shoes:

40

7HUES FEBRUARY 2019

7HUESMAG.COM

41

Full Look:

Forever 21

Forever 21 Bench Body

Bubble Jacket: Underwear:

42

7HUES FEBRUARY 2019

7HUESMAG.COM

43

SOLITARY MADNESS by

KRISTINA ERMOLAEVA

Photographer: IG: @snimayu.tebya - vk.com/kriistiinka

Model: Sami Dalhoumi IG: @sami__dalhoumi - vk.com/dalhoumi Wardrobe: BERSHKA

44

7HUES FEBRUARY 2019

7HUESMAG.COM

45

46

7HUES FEBRUARY 2019

7HUESMAG.COM

47

48

7HUES FEBRUARY 2019

7HUESMAG.COM

49

50

7HUES FEBRUARY 2019

7HUESMAG.COM

51

52

7HUES FEBRUARY 2019

7HUES

INFLUENCER

ICON 7

NASTYA

Nastya Swan is a young Russian-born social media influencer and artist based in New York. Through her dedication and commitment, she has become a role-model for many young people across the globe, inspiring them to be more self-confident and stand up for what they believe.

54

7HUES FEBRUARY 2019

I

n less than five years, Nastya has built over 851k Instagram followers and 602k subscribers on YouTube, receiving over 35 million views for her video blogs. Her aim is to inspire people and become a role model for young people, especially women, who increasingly lack self-confidence and seek motivation.

Nastya believes the chance to talk and be heard is a precious freedom in society, which drives her to discuss emotive topics about confidence, self-care, well-being and freedom – across any social platforms. She opened-up to us more about this passion in an interview discussing her work on Instagram; how she started, which brands she works with and how she interacts with her followers on a daily basis.

Nastya, you have 851k Instagram followers. Did you know from the beginning that you would become so popular on social media? How did it all start?

When I was 13 years old I was an absolutely fearless and dreamy girl, but I suffered from a feeling of neglect with a lack of attention being shown from my family, mainly because they were always busy with their own work. I decided one day to create a YouTube channel to share my life with other people. I told myself that I just wanted to find voices of support and empathy all around the world. I had been sharing my travels, interests, and thoughts on certain situations in my life and people started to follow me and moreover, started to relate.

7HUESMAG.COM

55

7HUES

INFLUENCER CONCEPTS

ICON 77

I got bullied at school for doing something unusual, which is obvious, but I knew that I was on the right path, so I never considered the need to stop creating the content and put it out. While all my teenage friends were drinking, partying or hanging out, I was basically growing my own business. My passion was fuel for my work and every day I tried to improve my skills in editing, shooting videos and talking openly with the camera.

I’m proud and happy that I kept myself busy from such a young age.

Now, I could not be more grateful for the audience I have built, because they always support me, get my back and don’t let me give up. After 3 years of rapid growth from my YouTube channel, I was brave enough to leave Russia and move to NYC, because I truly believe that this place has magical energy and presents real opportunities to create and be who you want. Now that I am here in New York, lots of new people have started to follow me extremely quickly because they identified with my issues and felt like they are a part of my life.

What are your posts all about and how do you interact with your followers?

In every post I try my best to provide support to people, because I know that on the other side of the screen is a girl or boy who wants to be valuable, confident and loved person. I give advice on improving health, happiness, and motivation.

With which brands have you already collaborated and what is your best project to date as an Instagram influencer?

I’m really honored to tell you that

56

7HUES FEBRUARY 2019

recently I have worked with Zara, Bershka, Under Armour, Nike, Puma, Dolce Gabbana, Elle, Harpers Bazaar, Maybelline, La Mer, Estée Lauder and Guess...

All the brands have their own concept and message to bring to people, so every experience has inspired me to provide a different angle or vision. My favorite experience was with Maybelline, when I shot a TV commercial for the Russian media with the main Maybelline makeup artist, who showed me many tricks to improve my facial looks. And after I attended a private late night event on a rooftop where I met great, talented people and artists: the next day I was interviewing Adriana Lima, who is the face of the brand. So yes, being a part of the Maybelline team was an unforgettable experience.

What is your best advice for people who want to become Instagram fashion or lifestyle bloggers?

Never compare yourself to other successful people. You will never know when they really began their business properly on Instagram or how hard they work during the night. Just be yourself. You have your life, your heart, your body and you should be proud and confident enough to say that you are unique. If they don’t accept the way you are, it’s their problem, not yours.

Let people judge, just smile back and be focused on your aims.

Do you have any special projects coming up?

Of course, I'm working on a lot of projects at the same time but I never share them before they become reality. Just stay tuned and I’m more than happy to let you know as soon as they are ready!

7HUES

WATCH

DESIGNER

7

JULI A

MARIE CHEW INTERVIEW WITH YINSEY WANG

E

very single time that Julia Marie Chew sends me one of her pieces, I am just awestruck and honoured at the opportunity - without fail, I find myself feeling incredibly lucky. It is not everyday one gets to be transformed into a swan, peacock or a golden phoenix of sorts. Chew, with her ‘designer hat’ on, goes by the name Xiaolin Design, a tour de force of a brand which boasts collaborations with the likes of powerhouse photographers including Bella Kotak, Lillian Liu and Zhang Jingna (each known for their particular brand of magic and ethereal elegance behind the lens). One of the things that constantly intrigues me is how adaptable Chew’s pieces are. Although a key signature of her work comprises of feathers, Chew also uses other materials in composing her incredibly eye-catching and fairytale-inspired designs. This time however, I thought to play around with her latest avian-esque loans to me - a full-bodied feather-clad mermaid dress, gilded in magnificent gold and an alluring floor-length cape of ostrich plumage. What a privilege it was to shoot these with different photographers, Jevgenija, Adam Bird, Ella Sadika and Rhiannon Laite, and being mesmerised by their diverse styles and ability to capture the pieces showcasing their unique visions. In essence, the images showcase the versatility of the looks, imagery and atmosphere that can be brought out of Chew’s work.

- Edited by Yinsey Wang

58

7HUES FEBRUARY 2019

7HUESMAG.COM

59

7HUES

WATCH

DESIGNER

7

YW -​​Tell us what motivates you to create!

JMC -​I love creating gowns that you would only dream

of wearing in a fairytale or fantasy movie. Stepping into a dream gown can transport you to another world, elevate your mood, and inspire confidence. It really changes your perspective on life and I love adding a touch of beauty and imagination into this often dreary world.

YW -​​Are you ever surprised about the results of a photo shoot for you have contributed pieces?

JMC -​ I am lucky to be able to work with people from so many diverse backgrounds. I love seeing each photographer put their unique twist on the theme of a shoot. I am often surprised by the incredible locations they find, and the styling of the shoot. Even if I get behind the scenes photos, often the final result blows me away. It's so exciting to be a part of another creative's vision.

YW -​You recently got married in Italy and designed your own dress. Tell us a bit more about the process and the experience!

JMC -​I've always dreamed of designing my own wedding gown. Even when I was a little girl, I would draw pictures of what I wanted my wedding dress to look like. I always had a long train and a crown and of course a prince to match! My friends expected me to go way over the top with my gown, but I wanted something simple and elegant. I picked a classic A-line silhouette, but my special touch was to appliqué the fabric with hundreds of delicate chiffon flowers. The flowers trickled down from the skirt like wisteria blossoms and twisted vines wrapped around the bodice. My husband and I eloped to Lake Como, Italy, where we exchanged our vows on the Lover's Bridge in Nesso. It was truly a magical experience!

YW -​​What is it about your pieces that make them so versatile?

JMC -​All of my designs achieve a balance between being theatrical and classic. I carefully design my dresses so that they are still figure flattering after I add the feathers.

I choose crisp, elegant silhouettes and bold, solid colors, such as black and red. The dresses can be worn alone and still make a statement or be embellished with jewellery and accessories. I try not to over-design or over-work a dress so that the client can still add her own finishing touches.

Ella Sadika Photographer: Ella Sadika Makeup Artist/Hair Styling: Victoria Leanne Adam Bird Photographer: Adam Bird Makeup Artist: Minaz Mawjee Assistant: Lisa Lyons Bridal Rhiannon Laite Photographer: Rhiannon Laite Makeup Artist/Hair Styling: Charlotte Amelia Jevgenija Photographer: Jevgenija / Jane Kuznecova Makeup Artist/Hair Styling: Candice Tompkins

60

7HUES FEBRUARY 2019

7HUESMAG.COM

61

7HUES

WATCH

DESIGNER

7

OKWUÍS

FROCENTRIC A Fashion Line That Empowers Domestic Violence Survivors Launched in London in 2017, Okwuís_ Frocentric is a philanthropy fashion venture capital that empowers grass root domestic violence survivors in Africa through sales and involvement in its production chain

62

7HUES FEBRUARY 2019

7HUESMAG.COM

63

7HUES

WATCH

DESIGNER

7

D

esigner and Founder, Dr Chichi Menakaya, a Trauma and Orthopaedic Surgeon explains that the work showcases pieces that not only empower but, advocates for human rights.

Domestic violence numbers continue to rise significantly leading on to increased poverty and inability of survivors to rebuild their lives. Our work and designs are inspired by the struggle to put an end to this grave crime. Dr Chichi designs the outfits but, then through the association’s “ Foster A Woman Campaign - Financial Empowerment Scheme”, she works with survivors alongside small businesses in Africa to tailor the outfits. The profits of this label in turn helps fund our business empowerment scheme (Foster-A-Woman) in Africa aimed at ensuring financial freedom.

Dr Chichi started designing as a child while watching her mother Mrs Ann Okwuchukwu Menakaya (Late), a lawyer recreate outfits made for her by top designers. In her eyes, her mother was eponymous to fashion, women empowerment and equity.

64

7HUES FEBRUARY 2019

The pieces are usually created with fusion of different African fabrics “Ankara” to show the affluence, uniqueness and rich African culture by integrating this with global values. It sends a message that we all have the power to create bigger impact by working together. The vibrancy of “Ankara” means we can colour our lives and reach the world by spreading love. Our pieces are flattering adding to anyone’s stride and guides paths towards greatness and rebuilding.

Our production teams are either benefactors of our “ Foster A Woman” campaign or local female and male owned businesses in Nigeria, West Africa who align with our values to empower others.

All our fabrics are locally sourced in Africa from local sellers and only the most luxurious and original fabrics are chosen thereby adding to the economy and watching small businesses grow.

7HUESMAG.COM

65

w o D

d a o l n

I G I D

L A T

d a Re

E L I B O M

O

O r

r e rd

P

I R

T N

Not subject to surcharge.

Cover pages A second or fourth cover page will be granted only with the allocation of at least a further 4 advertisement pages over a period of 12 months (exclusively after consultation with the publishing house). The second cover page is only available as a double page with page 3. The publishing house reserves the right to withdraw the reservation of cover pages if a cover-gate-fold booking has been made.

Placements Preliminary reservations must be concretely booked within a period of time specified in writing for each. In case that this predetermined period is not adhered to, the reservation is automatically forfeited.

Placements require the written consent of the publishing house.

rates Prime Locations:

7Hues: Mode | Noir | Beauty | Hair | Men | Art

Cover-Gate Fold (4 Pages)

$10,250

Opening Spread 2nd cover page & page 3

$6,500

Cover Pages 3rd cover page

$5,700

Cover Pages 4th cover page

$4,575 1x

Full Spreads Page Bleed

BLEED: 17" x 11" TRIM: 16.5" x 10.75"

Full Spreads Page Frame

BLEED: 15.75" x 10" TRIM: 16" x 10.25"

Half Page V Bleed

BLEED: 8.5" x 5.5" TRIM: 8.25" x 5.37"

Full Page Frame

BLEED: 8.25" x 10.75"

Quantity discount scale 3-4 pages 5-8 pages 7.5% 9-11 pages 10% 12-17 pages 17.5% 18-23 pages from 24 pages 3% 5%

3x

2%

6x

4%

9x

7%

12x

11%

$5,437

$5,128

$4,819

$4,356

$3,738

$2,967

2nd ad campaign Double Page Spread

$4,512

$4,222

$3,931

$3,496

$2,915

$2,190

3rd ad campaign Double Page Spread

$3,512

$3,222

$2,931

$2,496

$1,915

$1,190

4th ad campaign Double Page Spread

$2,512

$2,222

$2,157

$1,934

$1,635

$1,263

1/1 page facing TOC table of contents

$1,456

$1,307

$1,157

$934

$635

$263

1/1 page facing LFE Letter from editor

$1,356

$1,209

$1,061

$841

$546

$179

1st 1/1 right-hand page

$1,256

$1,111

$965

$748

$457

$95

1st spread branch

$3,600

$3,308

$3,016

$2,578

$1,994

$1,264

1st 1/1 page branch

$1,460

$1,331

$1,201

$1,007

$749

$426

Inside 1/1 Back Page

$2,450

$2,301

$2,152

$1,928

$1,630

$1,258

Closing Spread

$3,512

$3,262

$3,011

$2,636

$2,135

$1,510

Back Cover

$5,437

$5,068

$4,699

$4,146

$3,408

$2,487

TRIM: 7.75" x 10.25"

Inside Issue Prime Locations: Jewellery / Luxury

7Hues: Mode | Noir | Beauty | Hair | Men

Facing Beauty Editorial

7Hues: Mode | Noir | Men

$1,500

Facing Jewellery / Luxury Editorial

$1,500

1st Section

$700

1st Section

$700

2nd Section

$500

2nd Section

$500

3rd Section

$300

3rd Section

$300

Half Page (H) Frame

BLEED: 8.25" x 5.37" BLEED: 8.5" x 11" TRIM: 8.25" x 10.75" TRIM: 7.75" x 5.12"

Run of book:

7Hues: Mode | Noir | Beauty | Hair | Men | Art

1x

1/4 Page Frame

Half Page (H) Frame

BLEED: 4.12" x 5.37" TRIM: 3.87" x 5.12"

BLEED: 4.12" x 10.75" TRIM: 3.87" x 10.25"

1/4 Page Bleed

Half Page (H) Bleed

BLEED: 4.37" x 5.5" TRIM: 4.12" x 5.37"

BLEED: 4.37" x 11" TRIM: 4.12" x 10.75"

7HUES FEBRUARY 2019

3x

2%

6x

4%

9x

7%

Full Page

$1,475

$1,366

$1,256

$1,091

Double Page Spread

$1,700

$1,486

$1,272

$1,951

Half Page (Horizontal)

$900

$842

$784

$697

Half Page (Vertical)

$700

$646

$592

$511

Quarter Page

$500

$470

$440

$395

(BDPS) Back Double Page Spread

$3,000

$2,820

$2,640

$2,370

(OBC) Outside Back

$4,500

$4,250

$4,000

$3,625

Content:

68

16%

1st ad campaign Double Page Spread

Inside Issue Prime Locations: Beauty / Skin Care / Grooming

Full Page Bleed

15x

7Hues: Mode | Noir | Beauty | Hair | Men | Art

Editorial

$2,700

$2,526

$2,352

$2,091

Advertorial

$2,700

$2,526

$2,352

$2,091

Creative artist venture here.

7HUES ON THE WEB, TABLET, AND MOBILE