modular What does moving to modular advertising mean? Modular advertising means that a menu of standard ad sizes will be available for your advertising needs. The Edmonton Journal has carefully studied the sizes booked by clients in the past and has curated a choice of 31 different dimensions that are equivalent to the sizes that have previously proven to be the most popular and effective. This move also puts the publication in line with other media, such as television, radio, magazines and Internet, which all use modular ad units.
Does modular advertising simplify anything for me? Yes. The move to modular advertising means specifically set pricing for each available ad size. What you see is what you get. There is no longer a need to calculate line rates in order to receive a quote on your planned advertisement. If you book a full page, half page, or banner, the price is established. Contracts and campaigns may be negotiable with your sales representative. Ads are also sold based on what your needs are. If there is a message that you would like to stand out amongst the rest, sizes that provide ownership of the page are your best bet. If you want to bring people to your website or business and you want to increase sales, then more frequent ads such as the regular banner or hanging banner will provide results without the need to dominate a page.
Q&A
Will the money I have to spend go as far with modular advertising? Yes. Your money could go further with standard ad sizing. Depending on the size of ad you book, you could be receiving more space per dollar spent as well as increasing your impact with readers. Now you will receive a much larger ad that owns the page and holds more prominence without increasing your expense, and you can use the money saved to increase print frequency over the same period of time, extend your campaign or try out integrated buys that utilize print and digital advertisements. Ad dimensions are priced so that there is an option available for everyone.
What value do I get with modular advertising? There is nothing to lose with a move to standard advertising in the Edmonton Journal. In addition to clearer rates, your advertisements will still have the benefit of the Edmonton Journal brand; reaching our large readership base, which is a primarily well-educated and affluent audience. The look of the paper is changing, but the advantages we provide are not.
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