Smith & Ken

Why sell with Smith & Ken?

Who are

Smith & Ken? British owned & managed RERA certiďŹ ed Sales Team of over 50 qualiďŹ ed & trained Real Estate Professionals Multilingual Company Customer Care Oriented Results Driven Company Focused on creating a WOW experience for everyone!

15.6% market share in 2010

Where do our

buyers come from?

The pie chart provides an indicator of Smith & Ken’s Buyer’s Origin. Whilst 86% accounts for the UAE, 59% of Buyers are based in Dubai.

27%

UAE excluding Dubai

14%

Overseas

59%

Dubai

How we can

market your property Agency Agreement signed and ownership documents provided by you Business Development attend property to complete HIP

Negotiation begins

1 11 Buyer Agent presents highest offer to you

2

10

3

Marketing Cycle

9

Buyer Agent arranges offers

Buyer Agent conducts viewings with the viewing appraisal folder including copy of HIP brochure

Compliance verifies documents and HIP & issues live STR # as per law # 85 of 2006

8

Buyer Agent phones applicants & arranges viewings

4

Your property is listed as live on website in real time to all portals

5 7

6

Buyer Agent runs Buyer match against listings

Notification is sent to all buyer agents

The most effective

methods of selling

32%

45%

Productivity

The Importance of Making Phone Calls

9%

phone calls per day to bring buyers and sellers together

Open Houses

Phone Calls

Email Marketing

Boards

Seminars

Newspaper

Website

1%

1%

2%

10%

Our Sales team are targeted on making 100 outbound

Medium

How will your property look

on our HIP service Your HIP is designed to give your property more exposure.

With professionally taken photographs, a 360 video tour of every room, and complimented by a digital brochure, the HIP has everything and more to give a Potential Buyer everything they need at their fingertips to make an offer saving you time, money and hassle...

+ the HIP Deluxe

Introducing the HIP’s big brother

Following the huge success of our Home Information Pack (HIP), and the continued development of internet based technology, we are proud to ring out the HIP's Big Brother - The HIP Deluxe!

The HIP Deluxe includes all the fabulous features of the HIP, 10 professionally taken photographs, branded oor plans, a 360 video and a digital e-brochure.

However it takes property exposure to a new level with great new features such as individual website domain name, audio tour with scrolling photographs, personalized banner in search results, and a 360 Virtual Tour.

The HIP Deluxe is designed to take advantage of the ever growing power of the Internet and the increasing amount of enquiries. Smith & Ken currently receives over 3,000 visits per day at www.smithandken.com with over 80% of the users spending their time on the Property Search Engine Results. The majority of the 80% search only by Area, Price and Number of Bedrooms. It’s very rare for them to search by the building or project name. With this in mind, to give your property more exposure than ever before, we decided to create a personalized banner for each area selected, which when clicked on would divert to the individual website created for your property. If a user

Your property’s banner will show on the search results of the same area for maximum exposure.

searches for a 1 bedroom apartment and your property is a 3 bedroom apartment, it does not matter because the banner will still show on the results for the 1 bedroom apartments under that area selected. This marketing technique will provide huge exposure to your property and the chances of a user clicking on it will increase by 66.6%!

In addition, the banner will say “(Your Area’s) Hottest Property, Click here!” What serious buyer looking to buy in your area would not be encouraged to click to find out more?

View how many hits your banners have, to see how many have viewed your properties’ website.

Your properties website will have its own domain name which means we can send additional traffic to your property on top of the existing traffic being sent by www.smithandken.com!

Audio Tour

360 Virtual Tour

With this increased traffic now being sent

We have taken advantage of the latest video

directly to your property, we decided to present

technology, by creating a virtual tour of your

your property in a way never seen before in the

property which is just like being at the property

UAE. By having a personalized online audio

in real time! This gives any potential buyer the

presentation describing the benefits of buying

comfort of seeing everything they need to see

your property together with a scrolling

from the comfort of their own chair and gives

photograph gallery, it has been proven to

you as the seller comfort that any buyer who is

increase enquiries by over 50%!

going to enquire will be very serious after seeing so much already!

Marketing your property...

Smith & Ken Xclusive Smith & Ken will provide the following Marketing Services subject to the completion and signature of the Agency Agreement and Property Access Form.

For Exclusive Listings 1.

Standard Home Information Pack (“HIP�) which includes: a) b) c)

2.

Free Home Information Pack Deluxe upgrade saving you AED 5,000 a) b) c)

3.

10 high quality, professionally shot and edited images including one (HDR) image Branded Floor Plan redraw from Developer version + room measurement using Laser Distance Meter Electronic HIP brochure available on the Smith & Ken Website, and Company CRM Inventory Management System

Property Banner in search results Virtual Tour of property Audio Commentary

Web Marketing on www.smithandken.com a) b) c) d) e)

Priority Placing in search results Property Banner in search results Nearest Schools and Metro Stations to your property Google Map Location of your property Area Guide about the community your property is in

4.

Web Marketing on the most popular portals in the UAE

5.

Signage installation (if applicable)

6.

E-mail Campaign to the Smith & Ken database of 50,000 buyers a) b)

Linked back to your property on www.smithandken.com Easy to use registration for buyers

7.

Registered on internal Smith & Ken Inventory Management System

8.

Custom made signage, price on request

9.

Custom made hard copy property brochure, price on request

10.

Bespoke Gulf News Freehold Advertising: Early right hand page a) b)

Half Page AED 2,000 Full Page AED 2,800

For Non Exclusive Listings 1.

Standard Home Information Pack, web marketing and registered on internal Smith & Ken Inventory Management System

Our website

connects with everyone...

Just Property Dubai

Bayut

Pentimo

Gulf News

Dubai Property Search

Just Rentals Dubai

Property Portal

Buy Sell Dubai Property

Dubizzle

Property Finder

Disclaimer: The web portals are subject to change without prior notice

We understand

the buying cycle Need or Want Stage

Buy & Justify Stage

1

Knowledge Stage

Preference Stage

2

3

How will your

property be sold We Work On A Formula

Phone Calls Get Viewings

Viewings Get Offers

Offers Get Sales

Without phone calls how can others expect to get to the sale?

My Listings Progress

You are in control My Listings Progress is the account issued to sellers and landlords when they register their properties for sale or let with Smith & Ken

The MLP Account allows sellers and landlords to: View their properties for sale or for let and how they look on our website View how many users have viewed their properties View what ratings buyers or tenants have given their properties out of 5 stars Submit Price Change Requests View property banners and request banners in search results Conduct Property Searches and save favourite properties View feedback of any offers or viewing requests

How we can

help you sell

Oxygen Home Loans helps you breathe easy...

Oxygen Home Loans is an independent mortgage broker who advises clients on the correct mortgage product which best suits individuals needs. They work with every lender in the UAE and provide regular updates to buyers on interest rates.

• Every offer in Smith & Ken is qualified by the mortgage broker to ensure the buyer has the required funds in place • Oxygen Home Loans submits more mortgage applications than anyone else bringing a large pool of buyers for your property • Oxygen Home Loans follow up with the sale after it’s been made to ensure a successful and transparent transfer of ownership

h

xygen

e l ans

helps you breathe easy...

How we can

protect your sale

Smith & Ken Conveyance Smith & Ken Conveyance is unique in its approach to property transfers in the UAE with in house conveyance specialists monitoring the progress of your sale and dealing with the banks, developers and government agencies on your behalf.

• Professional documentation and arrangement for all your property transfer requirements • Statement of Account highlighting all fees and costs related to your property sale • Hassle free and transparent process

Why choose us to

sell your property?

Accurate Valuation

The HIP

Expert Advice

Website

Marketing

We will conduct an appraisal on your property, free of charge, to let you know the price you can expect when selling your property

Your property will receive a digital e-brochure, a 360 panoramic tour, an image gallery, a digital floor plan which is also accompanied by an area guide about where your property is located to give any prospective buyer all the information they need!

We will provide you with the correct advice at all times about when and what price to sell for. Our interest is focused on providing a service to you that will see you continuously use the services of Smith & Ken.

Our website has been structured to be extremely SEO friendly to attract buyers from all the major search engines from all over the world.

We are very much committed to following a proven marketing method - AIDA. Attention, Interest, Desire, Action. Whether it’s an e-mail campaign, SMS campaign, Internet campaign or Seminar this formula is always followed and is proven to find your property a buyer.

Property PR

Professionalism

My Listing Progress

Buyer Network

Safety & Security

We will use various news portals and press releases to generate as much interest for your property as possible.

We have a strong focus on our professional standards always intent on providing you an experience to remember.

This allows you to see how visitors on our website have viewed your property, and what rating they have given it out of 5 stars. It doesn’t stop there. You can submit price change request on-line, upload new images and see the offers made for your property.

It’s our job to make sure we find your property the buyer it’s looking for. We have a Buyer Network of over 50,000 individuals in addition to having an Agent Network of 100 tried and trusted agencies to work with.

All your information is kept confidential at all times. We are committed to exceeding the best practice ethic of the By Law No. 85 of 2006, so rest assured when using the services of Smith & Ken we only comply with the rules and regulations of Dubai’s Real Estate Regulatory Agency also known as RERA.

tel +971 4 439 4300 | fax + 971 4 439 8900 | info@smithandken.com | www.smithandken.com PO Box 214960 - 11th Floor - Concord Tower - Dubai Media City - Dubai, UAE