ANNEXURE 5 - ZATS 2019 University Report - All Students - (University) - UWC

Universum Talent Research 2019

Partner Report | University of the Western Cape (UWC) South African Edition | Students | All main fields of study 1

2019 | South Africa | Students | All main fields of study

What we cover in the report

1 2 3 4 5 6

INTRODUCTION

TALENT PROFILE

UNIVERSITY BRAND PERCEPTION

COMMUNICATION

CAREER AND EMPLOYER PREFERENCES

APPENDIX

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2019 | South Africa | Students | All main fields of study

Table of contents

1

In this section you will learn:

INTRODUCTION

•

How Universum works

•

How you can use this report

•

The target groups covered in this report

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2019 | South Africa | Students | All main fields of study

Universum at a glance

30 years of global data and experience

Universum Access, the interactive platform to dive deeper into your brand.

Partner with 1700 clients globally, from local champions to global giants

EBNow

Most Attractive Employer rankings published in 40+ markets

1 decade publishing the World's Most Attractive Employers

Fourth year delivering our established industry benchmark

1+ million respondents make our survey the world's largest talent survey

Certified 1000+ Employer Branding Professionals

Established and globally recognized media partner

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2019 | South Africa | Students | All main fields of study

We partner with the best universities in the world As part of our mission to connect talent with the future, we go straight to the source. Universum partners with the most important universities all over the world to gain insights about talents’ skills, preferences and plans for their future.

With these unique insights and 30 years of experience in the realm of Employer Branding, Universum helps universities understand best practices when interacting with employers, and provides detailed data on how students and alumni perceive top employers and modern careers.

Together, Universum and universities around the world are creating a more transparent world around education and career readiness.

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2019 | South Africa | Students | All main fields of study

Our work makes an impact across the globe Featured in prominent global media with reach in the millions – recognized by c-level executives

These are the Most Attractive Employers for Business students

World Economic Forum

Awareness vs. Differentiation: It’s Time for Organizations to Distinguish Their Employer Brand

Forbes

Media coverage in over

60 How the Best Global Employers Convince Workers to Join and Stay HBR

countries

Are you a doer or a manager?

The Economist

World’s Top Employers for New Grads

BBC

Gen Y: One size does not fit all at the office

CNN Money

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2019 | South Africa | Students | All main fields of study

This report helps you to…

UNDERSTAND

IDENTIFY

ATTRACT

MANAGE

…your talents’ career preferences & expectations

…your talents’ readiness for their professional lives

…relevant employers to cooperate with you

…your brand perception & attractiveness

Connecting Talent with the Future

Universum is the global leader in the field of employer branding and talent research. Through our market research, consulting and media solutions we aim to close the gap between the expectations of employers and talent, as well as support Higher Education Institutions in their roles.

Our unique insights into the recruitment challenges of employers and the dynamics of the talent market, help colleges and universities worldwide.

Learn more: https://universumglobal.com/university-partners/

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2019 | South Africa | Students | All main fields of study

Target groups Main Field of Study

THE QUESTIONNAIRE

Your students

All students

• Created with 30 years of experience, extensive research within

Business/Commerce

406

12 842

HR, focus groups and communication with our clients talents.

Engineering/Technology

0

7 154

Healthcare/Health Sciences

152

3 712

Humanities/Liberal Arts/Education

276

11 296

Law

200

4 474

Natural Sciences

344

6 078

• Global perspective - local insight.

• Conducted via an online survey. The online link was distributed via university and talent-networks, communities, the Universum Panel and different local and global partners.

RESPONDENTS • Students at higher educational institutions

NUMBER OF RESPONDENTS

Your students

FIELD PERIOD September 2018 to March 2019 Total number of respondents in the survey

All students

45 556

1 378 45 556 8

2019 | South Africa | Students | All main fields of study

Table of contents

1 2

INTRODUCTION

TALENT PROFILE

This chapter focuses on the competences of your talent and how they compare to the comparison group.

These insights will help you improve the employability of your talent by being able to communicate their unique value to employers.

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2019 | South Africa | Students | All main fields of study

The students’ profiles

35 %

65 %

Male Female

38 %

Male Female

62 %

AVERAGE EXPECTED ANNUAL SALARY

AVERAGE EXPECTED ANNUAL SALARY

269 518 ZAR

267 817 ZAR

TOP CAREER GOALS 1. To be secure or stable in my job 2. To be dedicated to a cause or to feel that I am serving a greater good 3. To have work/life balance

TOP CAREER GOALS 1. To be secure or stable in my job 2. To have work/life balance 3. To be dedicated to a cause or to feel that I am serving a greater good

ATTRACTIVE UNIVERSITY ATTRIBUTES 1. Strong student support (e.g. tutors, advisors, etc.)

2. Secure campus environment 3. Friendly and open environment

ATTRACTIVE UNIVERSITY ATTRIBUTES 1. Strong student support (e.g. tutors, advisors, etc.)

2. Friendly and open environment 3. Quality and variety of courses

YEAR OF GRADUATION

YEAR OF GRADUATION

23% 4%

31%

25%

23%

14% 3%

1%

2018 2019 2020 2021 2022 2023 2024 or later

5%

30%

23% 13%

4%

2%

2018 2019 2020 2021 2022 2023 2024 or later

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2019 | South Africa | Students | All main fields of study

Skills Self Assessment Without proof of performance, employers cannot be sure of graduates’ skills or abilities.

Therefore, it is not that graduates innately lack those skill sets, but it is difficult to prove that they possess them.

We provide insights about which skills your students think they are strong in and which skills they would like to improve in order to support you in preparing your students for the working world,

Your students’ top 3 strongest skills 1. Responsibility 2. Work ethic 3. Problem-solving

Your students’ top 3 improvement areas 1. Time management 2. Communication 3. Team work 11

2019 | South Africa | Students | All main fields of study

Your students’ strengths 39% 38%

Responsibility Work ethic

38%

28%

38% 40%

Problem-solving 34% 35%

Positive attitude Adaptability

30%

Communication Integrity

22%

20%

Time management Flexibility

•

Which of these skills do you consider yourself strongest in? (Please select a maximum of 3 alternatives.)

33%

27% 27%

Teamwork

All students

31%

24%

Your students

34%

26%

16% 17% •

The graph is sorted descending by the difference between the two target groups.

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2019 | South Africa | Students | All main fields of study

Your students’ improvement areas Time management

48%

Communication

39%

Flexibility

30% 28%

Adaptability

28% 30%

All students

18% 21%

Positive attitude 14%

Work ethic

11%

Responsibility

Which of these skills would you most like to improve?

Your students

28% 31%

Problem-solving

•

43%

34% 32%

Teamwork

Integrity

58%

7%

18%

16%

12% •

The graph is sorted descending by the difference between the two target groups.

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2019 | South Africa | Students | All main fields of study

Practical experiences (1/2) 63%

I have done volunteer service

49% 49%

I have had part-time jobs not related to my area of study

37% 42%

I have been a group leader in student events

36% 38%

I have been a tutor

26%

I have been a team leader in a sport club

I have had part-time jobs related to my area of study

I have had full-time jobs not related to my area of study

All students

28%

I have had a leading role in student organizations

I have had a summer job in my home country

Your students

22% 27% 20% 21% 20% 21% 20% 17% 17%

• Which of the following experiences do you have? Please select as many as applicable.

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2019 | South Africa | Students | All main fields of study

Practical experiences (2/2) 12%

I have done internships/apprenticeships in my home country

16% 12%

I have travelled abroad

13% 6%

I have my own start-up

11% 6%

I have had full-time jobs related to my area of study

I have studied abroad

I have had a summer job abroad

I have done internships/apprenticeships abroad

I have done military service

Other

9%

Your students All students

3% 4% 2% 3% 2% 3% 0% 1% 5% 6%

• Which of the following experiences do you have? Please select as many as applicable.

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2019 | South Africa | Students | All main fields of study

Table of contents

1 2 3

INTRODUCTION

TALENT PROFILE

UNIVERSITY BRAND PERCEPTION

This chapter evaluates your university brand perception with regards to four different aspects: • • • •

Reputation & Image Educational Offering Culture & Student Life Employability & Future Opportunities This chapter also offers insights on the preferred career/alumni services used by your talent.

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2019 | South Africa | Students | All main fields of study

What talent thinks about University of the Western Cape (UWC)

• What is the first word that comes to mind when you think of your college or university?

• These are answers were provided by your talent.

• Spelling mistakes might occur.

• Different colors have been used for design purposes only & reflect the associations of your talent.

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2019 | South Africa | Students | All main fields of study

Is your image distinct?

Your students

All students

• What is the first word that comes to mind when you think of your college or university?

• These are answers were provided by your talent.

• Spelling mistakes might occur.

• Different colors have been used for design purposes only & reflect the associations of your talent.

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2019 | South Africa | Students | All main fields of study

The Universum Drivers of University Attractiveness University Reputation and Image

Culture & Student Life

• Availability of financial aid & scholarships

• Commitment to diversity & inclusion*

• Low costs* • High rank within its field*

• State of the art facilities • Successful alumni • Tradition of academic excellence

• Attractive geographic location • Creative & dynamic atmosphere

• Secure campus environment • Social & recreational activities • Support for gender equality

• International acclaim*

• Friendly & open environment

• Prestige

• Heritage & tradition

• Recommended by friends / family

• International student body

Employability & Future Opportunities

Educational Offering

• Focus on professional development

• Strong ties with industry

• Good reference for future career &/ or education

• Supports & develops entrepreneurialism

• Attractive/exciting programs & fields of study

• Strong student support (e.g.

Tutors, advisors, etc.)

• Challenging curriculum

• Study abroad program

• High employment among graduates

• Target school for employers in my field

• Exceptional professors/ lecturers

• Unique or particular programs

• Launching pad for international career

• Teaches transferable & practical skills employers are looking for

• Opportunities to network with employers

• International focus • Practical aspects within the curriculum • Quality & variety of courses

* Newly added answer choice/changed answer choice This framework has been developed by Universum in cooperation with universities.

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2019 | South Africa | Students | All main fields of study

The most important attributes - Top 10 All students

Your students 1. Strong student support (e.g. tutors, advisors, etc.)

.g. tuto

1. Strong student support (e.g. tutors, advisors, etc.)

enviro

2. Secure campus environment

n envir

2. Friendly and open environment

n envir

3. Friendly and open environment

ety of c

3. Quality and variety of courses

id and

4. Availability of financial aid and scholarships

enviro

4. Secure campus environment

.g. tuto

mic exc

5. Tradition of academic excellence

reer an

5. Good reference for future career and/or education

ssors/l

6. Exceptional professors/lecturers

ong gra

6. High employment among graduates

reer an

7. Good reference for future career and/or education

mic exc

7. Tradition of academic excellence

ersity a

8. Commitment to diversity and inclusion

id and

8. Availability of financial aid and scholarships

ety of c

9. Quality and variety of courses

in its fie

9. High rank within its field

k with e 10.

Opportunities to network with employers

ssors/l

10. Exceptional professors/lecturers

Reputation & Image

Culture & Student life

Employability & Future opportunities

Educational offering

• Which of these are most important to you? Please select a maximum of three alternatives.

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2019 | South Africa | Students | All main fields of study

Top 10 attributes students associates with their university All students

Your students .g. tuto

1. Strong student support (e.g. tutors, advisors, etc.)

n envir

1. Friendly and open environment

n envir

2. Friendly and open environment

ety of c

2. Quality and variety of courses

ersity a

3. Commitment to diversity and inclusion

reer an

3. Good reference for future career and/or education

nder eq

4. Support for gender equality

.g. tuto

4. Strong student support (e.g. tutors, advisors, etc.)

reer an

5. Good reference for future career and/or education

id and

6. Availability of financial aid and scholarships

nder eq

6. Support for gender equality

enviro

7. Secure campus environment

ersity a

7. Commitment to diversity and inclusion

alumni_

8. Successful alumni

ety of c

9. Quality and variety of courses

sts_Rep 10.

develo

enviro

Low costs

mic exc curricul

5. Focus on professional development

8. Secure campus environment 9. Tradition of academic excellence 10. Challenging curriculum

Reputation & Image

Culture & Student life

Employability & Future opportunities

Educational offering

• Which of the following attributes do you associate with your college or university? Select as many as applicable.

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2019 | South Africa | Students | All main fields of study

Are you delivering on what is important?

Your students - Most Attractive

Your students - Most Associated

1. Strong student support (e.g. tutors, advisors, etc.)

.g. tuto

1. Strong student support (e.g. tutors, advisors, etc.)

enviro

2. Secure campus environment

n envir

2. Friendly and open environment

n envir

3. Friendly and open environment

ersity a

3. Commitment to diversity and inclusion

id and

4. Availability of financial aid and scholarships

nder eq

4. Support for gender equality

mic exc

5. Tradition of academic excellence

reer an

5. Good reference for future career and/or education

ssors/l

6. Exceptional professors/lecturers

id and

6. Availability of financial aid and scholarships

reer an

7. Good reference for future career and/or education

enviro

7. Secure campus environment

ersity a

8. Commitment to diversity and inclusion

alumni_

8. Successful alumni

ety of c

9. Quality and variety of courses

ety of c

9. Quality and variety of courses

.g. tuto

k with e 10.

Opportunities to network with employers

sts_Rep 10.

Low costs

Reputation & Image

Culture & Student life

Employability & Future opportunities

Educational offering

• How important to you is each of the below aspects? (Scale 1-5, 1=Not important at all, 5=Very important) • Which of the following attributes do you associate with your college or university? Select as many as applicable.

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2019 | South Africa | Students | All main fields of study

Do you stand for what’s important to your talent?

Attractiveness within the target group

Your average association

Important areas where your university rates low – consider whether to adapt communication

Important areas where your university rates highly – continue communicating

Less important areas where your university rates low – monitor / no action

Less important areas where your university rates highly – keep as is

Attribute’s average importance

Attributes that your students associate with your university

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2019 | South Africa | Students | All main fields of study

Reputation & Image Attractiveness vs. Associations with University of the Western Cape (UWC)

• Which of the following attributes do you associate with your college or university? Select as many as applicable. • Which of these are most important to you? (Max. 3)

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2019 | South Africa | Students | All main fields of study

Reputation & Image Most frequent associations 62%

Availability of financial aid and scholarships

50% 60%

Successful alumni

48% 60%

Low costs

49% 58%

Tradition of academic excellence

50%

All students

44% 43%

High rank within its field

41%

Recommendation by friends/family

36% 29% 28%

Prestige

28%

International acclaim

State of the art facilities

Your students

33% 26% 21%

• Which of the following attributes do you associate with your college or university? Select as many as applicable.

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2019 | South Africa | Students | All main fields of study

Culture and Student Life Attractiveness vs. Associations with University of the Western Cape (UWC)

• Which of the following attributes do you associate with your college or university? Select as many as applicable. • Which of these are most important to you? (Max. 3)

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2019 | South Africa | Students | All main fields of study

Culture and Student Life Most frequent associations 73%

Friendly and open environment

66% 69%

Commitment to diversity and inclusion

53% 66%

Support for gender equality

53% 61%

Secure campus environment

All students

51% 56%

Social and recreational activities

43% 51%

Heritage and tradition

39% 47% 44%

Creative and dynamic atmosphere

36% 39%

Attractive geographic location

International student body

Your students

26% 28%

• Which of the following attributes do you associate with your college or university? Select as many as applicable.

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2019 | South Africa | Students | All main fields of study

Employability and Future Offering Attractiveness vs. Associations with University of the Western Cape (UWC)

• Which of the following attributes do you associate with your college or university? Select as many as applicable. • Which of these are most important to you? (Max. 3)

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2019 | South Africa | Students | All main fields of study

Employability and Future Offering Most frequent associations 64% 62%

Good reference for future career and/or education

58% 55%

Focus on professional development

56%

Opportunities to network with employers

45% 51% 47%

Teaches transferable and practical skills employers are looking for

All students

42%

High employment among graduates

48% 41% 37%

Supports and develops entrepreneurialism

38% 38%

Strong ties with industry

32% 31%

Target school for employers in my field

Launching pad for international career

Your students

26% 24%

• Which of the following attributes do you associate with your college or university? Select as many as applicable.

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2019 | South Africa | Students | All main fields of study

Educational Offering Attractiveness vs. Associations with University of the Western Cape (UWC)

• Which of the following attributes do you associate with your college or university? Select as many as applicable. • Which of these are most important to you? (Max. 3)

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2019 | South Africa | Students | All main fields of study

Educational Offering Most frequent associations

77%

Strong student support (e.g. tutors, advisors, etc.)

61% 60% 62%

Quality and variety of courses

57%

Exceptional professors/lecturers

43%

Challenging curriculum

50% 50%

Attractive/exciting programs and fields of study

50% 45%

33% 33%

Unique or particular programs

International focus

All students

41% 37%

Practical aspects within the curriculum

Study abroad program

Your students

30% 23% 18% 24%

• Which of the following attributes do you associate with your college or university? Select as many as applicable.

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2019 | South Africa | Students | All main fields of study

Influences on decisions where to study 48%

Courses/subjects offered by the university

44%

42%

Affordable costs

39%

27%

University rankings/reputation

30%

Your students 20%

Parents

20%

All students

20%

Students/alumni of the university 16%

18%

Information event at university (e.g. open campus day) 10%

18%

University's website

18%

Guidance from the school I was attending

15% 12%

• Which of the following influenced you the most to choose your college or university? Please select a maximum of 3 alternatives.

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2019 | South Africa | Students | All main fields of study

Less important influence factors for your school’s selection 14%

Career & university fairs

15%

12%

Friends

12%

7%

Online social networks/communities (e.g. Facebook)

10%

Your students 7%

University directories/guides

8%

All students

5%

University promotion material

6%

Media presence on digital channels

2% 4%

Media presence in print publications

2% 3%

None of the above

4% 4%

• Which of the following influenced you the most to choose your college or university? Please select a maximum of 3 alternatives.

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2019 | South Africa | Students | All main fields of study

University satisfaction 24%

23%

23% 20% 19% 17%

12%

11%

11%

10%

10% 8%

3% 0%

0%

0%

0%

0

1%

1

1%

2

2%

1%

2%

3

4

5

6

7

8

9

Not at all satisfied

10

Extremely satisfied

Average rate 2018:

Average rate 2019:

Average rate 2018:

7,3

Average rate 2019:

7,5

7,6

7,5

All students

All students

Your students

Your students

• How satisfied are you with your college or university? 0 – Not at all satisfied, 10 – Extremely satisfied.

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2019 | South Africa | Students | All main fields of study

General usage of career services Your students

All students

11%

17%

83%

89%

Share of students using one or more career services at their university

Share of students using one or more career services at their university

Share of students not using any career service at their university

Share of students not using any career service at their university

• Which of these career services have you used at your college or university? Select as many as applicable.

Average rate 2019:

Average rate 2019:

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2019 | South Africa | Students | All main fields of study

The most important career services (1/2) 37%

Career preparation workshops (e.g. resume/CV writing, interviewing)

29%

29%

Guidance to understand my career planning & options (e.g. personality or skills testing)

29%

28% Coaching/mentorship program 26%

Your students All students

28% Career/job/internship fairs 24%

27% Interaction with employers 23%

23% Online career advice 22%

21% Visiting companies 24% • Which of these are most important to you? (Max. 3)

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2019 | South Africa | Students | All main fields of study

The most important career services (2/2) 21% General help with searching for a job/internship 22%

19% Employer presentations 17%

19% Recruitment & industry talks 19%

Your students All students

12% Company database with job & internship postings 15%

12% Interaction with alumni 12%

0% Other 2%

3% None of the above 5% • Which of these are most important to you? (Max. 3)

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2019 | South Africa | Students | All main fields of study

Which career services are being used? (1/2) 49% Online career advice 37%

40%

Career preparation workshops (e.g. resume/CV writing, interviewing)

28%

39% Career/job/internship fairs

Your students

27%

All students 33% Employer presentations 22%

30% Coaching/mentorship program 23%

28%

Guidance to understand my career planning & options (e.g. personality or skills testing)

31%

25% Interaction with employers 18% • Which of these career services have you used at your college or university? Select as many as applicable

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2019 | South Africa | Students | All main fields of study

Which career services are being used? (2/2) 24% General help with searching for a job/internship 21%

23% Interaction with alumni 19%

23% Company database with job & internship postings

Your students

15%

All students 22% Recruitment & industry talks 18%

16% Visiting companies 20%

4% Other 5%

11% None of the above 17% • Which of these career services have you used at your college or university? Select as many as applicable

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2019 | South Africa | Students | All main fields of study

Why do your students not use the career services?

36%

I'm not aware of these services

46%

23%

I'm too busy 9%

23%

It is too early in my studies

20%

Your students All students

10%

The offered services are not relevant to me

8%

5%

These services are not available

15%

I have already secured employment

3% 2%

• Why do you not use the career services offered at your college or university?

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2019 | South Africa | Students | All main fields of study

Satisfaction with career service 23%

20%

19% 17%

16%

16%

16%

14%

14%

10%

9%

9%

6% 4% 3% 1%

0

1%

1%

1%

1%

1

2

1%

3

4

5

6

7

8

9

Poor

10

Excellent

Average rate 2018:

Average rate 2019:

Average rate 2018:

7,0

Average rate 2019:

7,2

7,3

7,1

All students

All students

Your students

Your students

• How would you rate the career services offered at your college or university? 0 - Poor, 10 - Excellent.

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2019 | South Africa | Students | All main fields of study

Recommended channels for career service information 92%

Email

85% 58%

Social media

53% 56%

University website

51%

25%

44% 26%

TV screens within the university

18% 19%

Printed university news

None of the above

All students

29%

Text messages

Other

Your students

33%

Notice boards

18% 1% 1% 0% 1%

• On which channels would you like to receive information from your career service? Please select as many as applicable.

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2019 | South Africa | Students | All main fields of study

Table of contents

1 2 3 4

INTRODUCTION

This chapter focuses on how today’s talent communicates.

TALENT PROFILE

Our research proves that the more focused employers are in their communication, the more likely they are to engage their target group.

UNIVERSITY BRAND PERCEPTION

COMMUNICATION

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2019 | South Africa | Students | All main fields of study

Best campus recruiting activities

Your students

All students

• Which employer has impressed you the most with its campus recruitment activities in the last 12 months?

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2019 | South Africa | Students | All main fields of study

The Universum Communication Channel Framework

PRINT • Brochures presenting career possibilities at a company/organisation • Career guides • Career magazines • Student organisation publications • University press

DIGITAL

IN PERSON

• Career guidance websites

• Career fairs

• Employers' career websites

• Case studies as part of curriculum

• Online job boards

• Competitions/games (hackathon, business case, quiz etc)

• Online meet ups • Social media

• Conferences arranged and hosted by employers • Employer office/site visits • Employer presentations on campus • Industry fairs/conferences • Skills training sessions organised by employers

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2019 | South Africa | Students | All main fields of study

Talent behaviour across different types of channels

On average:

6,9 different channels are used to find information about employers.

82%

of the talent use print channels.

96%

of the talent use digital channels.

76%

of the talent use inperson channels.

KEEP IN MIND: All students use a combination of print, digital and in-person channels when learning about potential employers.

• Which channels do you use in general to learn about potential employers? Choose as many as applicable.

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2019 | South Africa | Students | All main fields of study

Top channels students use to learn about employers All students

PRINT 1. Career guides 2. Career magazines 3. Brochures presenting career possibilities at a company/organisation 4. University press 5. Student organisation publications

• Which channels do you use in general to learn about potential employers?

IN PERSON

DIGITAL 1. Social media

1. Career fairs

2. Online job boards

2. Employer office/site visits

3. Employers' career websites

3. Case studies as part of curriculum

4. Career guidance websites

4. Employer presentations on campus

5. Online meet ups

5. Skills training sessions organised by employers

• This slide shows the top 5 communication channels.

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2019 | South Africa | Students | All main fields of study

Communication channels – Top 15 82% 81%

Social media Online job boards

64% 60%

Career guides

64% 57% 60% 54%

Employers' career websites

57% 50%

Career guidance websites Career fairs

39%

48% 43%

Career magazines Brochures presenting career possibilities at a company/organisation

38%

University press

37%

Employer presentations on campus

36% 31%

Employer office/site visits

36% 37%

All students

47% 46%

35% 30%

Case studies as part of curriculum

Conferences arranged and hosted by employers

Your students

43%

28%

Student organisation publications

Skills training sessions organised by employers

49%

23% 24% 22% 19%

• Which channels do you use in general to learn about potential employers?

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2019 | South Africa | Students | All main fields of study

Top channels employers should use more 56% 57%

Social media Employer presentations on campus

37% 27% 34% 29%

University press Skills training sessions organised by employers Career fairs Online job boards Student organisation publications Career guides

32% 28% 29%

All students

22% 28% 30% 23% 22% 23% 27%

Career guidance websites

23% 25%

Employers' career websites

23% 26%

• In which channels do you think employers should invest more time and money to communicate with you?

Your students

• Only includes the Top 10 channels.

50

2019 | South Africa | Students | All main fields of study

Print communication channels for employers 64% Career guides 57%

48% Career magazines 43%

Your students All students

Brochures presenting career possibilities at a company/organisation

47% 38%

46% University press 37%

36% Student organisation publications 31% • Which channels do you use in general to learn about potential employers?

51

2019 | South Africa | Students | All main fields of study

In-Person communication channels for employers 49%

Career fairs

39% 43%

Employer presentations on campus

28% 36% 37%

Employer office/site visits

35% 30%

Case studies as part of curriculum

Skills training sessions organised by employers

Your students All students

23% 24%

Conferences arranged and hosted by employers

22% 19%

Competitions/games (hackathon, business case, quiz etc)

21% 18%

Industry fairs/conferences

19% 21%

• Which channels do you use in general to learn about potential employers?

52

2019 | South Africa | Students | All main fields of study

Digital communication channels for employers 82% Social media 81%

64% Online job boards 60%

Your students All students

60% Employers' career websites 54%

57% Career guidance websites 50%

18% Online meet ups 24% • Which channels do you use in general to learn about potential employers?

53

2019 | South Africa | Students | All main fields of study

On which platforms do students look for employer information?

67% 60%

Careers24 48%

LinkedIn

39% 48% 52%

Facebook

40%

Indeed

30% 34% 34%

Google+ Online network/community from my university/career center

Your students All students

31% 18%

Instagram

29% 28%

Whatsapp

29% 34%

Youtube

24% 23%

Gumtree

23% 19%

• Which of these online platforms do you use to inform yourself about employers?

54

2019 | South Africa | Students | All main fields of study

The employers with the most impressive social media presence

Your students

All students

• Which employer has impressed you the most with its social media activities in the last 12 months?

55

2019 | South Africa | Students | All main fields of study

How would a lacking presence on social media affect talent’s decision to work for a considered employer?

Your students

1%

It would not affect my decision at all It would make me less interested in them

20%

79%

I would not consider working for them

• If you find that an employer you are considering working for does not have a presence on social media how would it affect your decision to work for them?

56

2019 | South Africa | Students | All main fields of study

Table of contents

1 2 3 4 5

INTRODUCTION

TALENT PROFILE

UNIVERSITY BRAND PERCEPTION

This chapter covers the career goals and career preferences of your talent.

It focuses on those employer attribute which are attractive to your talent, as well as their preferred choice of employers.

COMMUNICATION

CAREER AND EMPLOYER PREFERENCES

57

2019 | South Africa | Students | All main fields of study

Your students’ plans after graduation 35% Work for a national company/organisation 30%

29% Work for an international company/organisation 28%

Your students :

76% Will continue studying

23% Work in the public sector 23%

6% Work for a start-up 9%

4% Start my own business 8%

All students :

85% Will continue studying

3% Other 3% • Which of the following would you most prefer for your first job after graduation?

• Do you plan to continue studying after obtaining your current degree?

58

2019 | South Africa | Students | All main fields of study

Most preferred industries Business/Commerce

42% 39%

Banks

39%

Financial Services

30% 38% 35%

Auditing and Accounting 23%

E-commerce

15% 19% 19%

Management and Strategy Consulting

Telecommunication and Networks Non-Governmental organisations (NGOs)/NonProfit organisations (NPOs) Software, Computer Services, Multimedia Development, Digital Entertainment

All students

18%

Public Sector and Governmental Agencies

Insurance

Your students

12% 12% 7% 11% 4% 8% 4% 8% 4%

• In which industry or industries would you most like to work after graduating? You can choose up to 3 industries.

59

2019 | South Africa | Students | All main fields of study

Most preferred industries Natural Sciences

31%

Pharmaceuticals and Biotechnology

24% 27% 24%

Chemicals

26%

Agriculture, Forestry, Fishing, Pulp and Paper

32% 26%

Educational and Scientific Institutions

21% 20% 20%

Health Care Services

All students

19%

Energy

10%

Banks

10% 10%

Industrial Metals and Mining

10% 9% 9%

Non-Governmental organisations (NGOs)/NonProfit organisations (NPOs) Public Sector and Governmental Agencies

Your students

7% 7% 5%

• In which industry or industries would you most like to work after graduating? You can choose up to 3 industries.

60

2019 | South Africa | Students | All main fields of study

What is your students’ ideal employer size?

8%

Less than 10 employees

9% 29%

10 - 49 employees

35% 27%

50 - 199 employees

24%

Your students 13%

200 - 499 employees

11% 7%

500 - 999 employees

7% 7%

1 000 - 4 999 employees

5 000 - 9 999 employees

More than 10 000 employees

All students

5% 3% 3% 6% 7%

• What employer size would you prefer when choosing your first employment?

63

2019 | South Africa | Students | All main fields of study

Expected salary by gender Expected annual salary (ZAR)

GENDER GAP

Your students

All students

269 518

267 817

283 762

297 959

261 792

256 597

21 970

41 363

• What salary do you expect to earn in your first job after graduation? (Please provide a before-tax salary, excluding commissions and bonuses.)

64

2019 | South Africa | Students | All main fields of study

The most important career goals 52%

To be secure or stable in my job

44%

To be dedicated to a cause or to feel that I am serving a greater good

51% 40% 46%

To have work/life balance

41% 36% 32%

To have an international career

27%

To be entrepreneurial or creative/innovative

33% 23%

To be a leader or manager of people

To be a technical or functional expert

All students

32% 33%

To be competitively or intellectually challenged

To be autonomous or independent

Your students

34% 17% 19% 11% 13%

• Which of these career goals are most important to you? Please select a maximum of 3 alternatives.

65

2019 | South Africa | Students | All main fields of study

Career goals – Gender comparison Your students

56%

To be secure or stable in my job

43%

To be dedicated to a cause or to feel that I am serving a greater good

54% 46% 48%

To have work/life balance

43% 36% 37%

To have an international career

Male

29%

To be competitively or intellectually challenged

36% 24%

To be entrepreneurial or creative/innovative

34% 23% 25%

To be a leader or manager of people 17% 16%

To be autonomous or independent

To be a technical or functional expert

Female

8% 16%

• Which of these career goals are most important to you? Please select a maximum of 3 alternatives.

66

2019 | South Africa | Students | All main fields of study

Career goals over time All students 1 2

To be secure or stable in my job

3

To have work/life balance

4

To be dedicated to a cause or to feel that I am serving a greater good

5

To be a leader or manager of people

6

To be entrepreneurial or creative/innovative

7

To be competitively or intellectually challenged To have an international career

8 To be autonomous or independent 9 To be a technical or functional expert 2016

2017

2018

• Which of these career goals are most important to you? Please select a maximum of 3 alternatives.

2019

• The alternatives in the legend are sorted according to importance in 2019. Thus, the most important career goal in 2019 is at the top of the legend.

67

2019 | South Africa | Students | All main fields of study

The Universum Drivers of Employer Attractiveness Employer Reputation & Image

People & Culture

The attributes of the employer as an organisation • Attractive/exciting products and services • Corporate Social Responsibility • Embracing new technologies • Ethical standards • Fast-growing/entrepreneurial

• Innovation

The social environment and attributes of the workplace •

A creative and dynamic work environment

•

Leaders who will support my development

• Inspiring purpose

•

A friendly work environment

•

• Market success

•

Commitment to diversity and inclusion

Opportunities to make a personal impact

•

Recognising performance (meritocracy)

•

Recruiting only the best talent

•

Respect for its people

• Inspiring leadership

• Prestige

Remuneration & Advancement Opportunities The monetary compensation and other benefits, now and in the future

•

Encouraging work-life balance

•

Interaction with international clients and colleagues

Job Characteristics

The contents and demands of the job, including the learning opportunities provided by the job

• Clear path for advancement

• Leadership opportunities

• Challenging work

• Competitive base salary

• Performance-related bonus

• Customer focus

• Competitive benefits

• Rapid promotion

• Flexible working conditions

• Good reference for future career

• Sponsorship of future education

• High level of responsibility

• High future earnings

• Support for gender equality

• High performance focus

• Opportunities for international travel/relocation • Professional training and development • Secure employment • Team-oriented work • Variety of assignments

68

2019 | South Africa | Students | All main fields of study

The most important attributes Your students

All students

1. Ethical standards

neratio

1. Leadership opportunities

evelop

2. Professional training and development

evelop

2. Professional training and development

ent_(Jo

3. Secure employment

neratio

4. Leadership opportunities

mploye

4. Inspiring leadership

mploye

5. Inspiring leadership

ople_(P

5. Respect for its people

y devel

6. Leaders who will support my development

emuner

6. Good reference for future career

muner

7. Sponsorship of future education

ent_(Jo

7. Secure employment

mployer

8. Inspiring purpose

y devel

8. Leaders who will support my development

rk envir

9. A creative and dynamic work environment

rk envir

9. A creative and dynamic work environment

mployer

ople_(

10. Respect for its people

mployer

3. Ethical standards

ration &10.

High future earnings

Employer Reputation & Image

People & Culture

Remuneration & Advancement Opportunities

Job Characteristics

• How important to you is each of the below aspects? (Scale 1-5, 1=Not important at all, 5=Very important) • Which of these are most important to you? Please select a maximum of three alternatives.

• This is the attractiveness of the 40 attributes in relation to how important respondents think its driver is. This analysis gives a summarised 360 degree view of what influences employer attractiveness.

70

2019 | South Africa | Students | All main fields of study

The Universum Rankings FULL COMPANY LIST (100-150 employers within each main field of study)

CONSIDERED EMPLOYER RANKING

IDEAL EMPLOYER RANKING

(as many as applicable)

(maximum five employers)

“Below is a list of employers. Please select which employers you would consider working for.”

“Now choose the five (5) employers you most want to work for, your five Ideal Employers.”

POTENTIAL APPLICANTS’ RANKING

(Yes, I have / Yes, I will)

“Have you applied, or will you apply to these employers?”

• The employers’ names might be shortened in this report for layout reasons.

71

2019 | South Africa | Students | All main fields of study

Ideal employer ranking | Top 20

Your students | Business/Commerce Employer

Trend

Rank 2019

Percent 2019

PwC (PricewaterhouseCoopers)

1

20,95%

2

Allan Gray

2

20,20%

Investec

3

17,71%

Old Mutual

4

Deloitte

5

EY (Ernst & Young)

Employer

Trend

Rank 2019

Percent 2019

South African Reserve Bank

11

10,22%

-1

0

Auditor-General (AGSA)

12

9,73%

9

2

KPMG

13

9,23%

3

15,71%

-3

Johannesburg Stock Exchange (JSE)

14

8,73%

-2

14,96%

1

TFG (The Foschini Group)

15

7,48%

1

6

14,46%

-3

National Treasury

16

6,73%

3

SARS

7

13,22%

4

Microsoft

17

6,48%

4

City of Cape Town

8

12,47%

-1

Mazars

18

6,23%

-2

Sanlam

9

11,97%

-1

ABSA

19

5,99%

29

Google

10

11,22%

9

BMW Group

19

5,99%

9

Rank 2019

Percent 2019

Employer

Rank 2019

Percent 2019

South African Reserve Bank

1

12,07%

1

Allan Gray

11

7,68%

7

SARS

2

11,90%

-1

Standard Bank

12

7,62%

-2

Investec

3

11,58%

2

Coca-Cola South Africa

13

7,22%

2

Deloitte

4

10,32%

0

Google

14

7,02%

2

Transnet

5

9,98%

-2

First National Bank

15

6,97%

2

PwC (PricewaterhouseCoopers)

6

9,73%

1

Auditor-General (AGSA)

16

6,72%

-3

Johannesburg Stock Exchange (JSE)

7

9,58%

1

ABSA

17

6,41%

15

KPMG

8

9,41%

-2

South African Airways (SAA)

18

6,32%

-7

All students | Business/Commerce Employer

Trend

Trend

BMW Group

9

7,93%

5

Eskom

19

5,91%

-10

EY (Ernst & Young)

10

7,75%

2

Discovery

20

5,72%

10

• Now choose the five (5) employers you most want to work for, your five Ideal Employers.

72

2019 | South Africa | Students | All main fields of study

Ideal employer ranking | Top 20

Your students | Natural Sciences Employer

Trend

Rank 2019

Percent 2019

CSIR

1

17,26%

Dept of Environmental Affairs

2

16,37%

DST

3

14,58%

City of Cape Town

4

12,80%

Pathcare

4

12,80%

Sasol

6

11,90%

NHLS

7

PetroSA

8

SANBI

8

11,01%

Dept. of Health

10

9,52%

Rank 2019

Percent 2019

CSIR

1

14,64%

0

DAFF

2

13,43%

0

Dept of Environmental Affairs

3

11,20%

Sasol

4

11,19%

NHLS

5

10,26%

DST

6

Dept. of Health

7

The Agricultural Research Council

8

9,32%

NEW

Employer

Rank 2019

Percent 2019

0

Medi-Clinic Southern Africa

11

8,93%

Trend 9

-

Google

12

8,33%

1

0

DAFF

13

8,04%

-4

-2

Rand Water

14

7,44%

38

-

Unilever

15

7,14%

-8

-1

WWF

15

7,14%

NEW

11,31%

0

South African Police Services

17

6,55%

NEW

11,01%

-4

AngloAmerican Platinum

18

6,25%

-1

-

Microsoft

18

6,25%

16

-5

Eskom

20

5,95%

-11

Rank 2019

Percent 2019

Medi-Clinic Southern Africa

11

7,07%

2

Google

12

6,48%

-5

-

Rand Water

13

6,13%

2

Lancet

14

6,03%

0

Aspen Pharmacare

15

5,45%

9,90%

-3

Coca-Cola South Africa

16

5,38%

4

9,70%

-3

Eskom

17

5,36%

-6

-

WWF

18

5,16%

NEW

NEW

-

All students | Natural Sciences Employer

Trend

NEW

NEW

Employer

Trend

-1 NEW

2

NEW

-

Unilever

9

7,72%

-1

Microsoft

19

5,14%

-4

AB InBev

10

7,53%

-1

DRDLR

20

5,08%

-10

• Now choose the five (5) employers you most want to work for, your five Ideal Employers.

73

Thank you!