Universum Talent Research 2019
Partner Report | University of the Western Cape (UWC) South African Edition | Students | All main fields of study 1
2019 | South Africa | Students | All main fields of study
What we cover in the report
1 2 3 4 5 6
INTRODUCTION
TALENT PROFILE
UNIVERSITY BRAND PERCEPTION
COMMUNICATION
CAREER AND EMPLOYER PREFERENCES
APPENDIX
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2019 | South Africa | Students | All main fields of study
Table of contents
1
In this section you will learn:
INTRODUCTION
•
How Universum works
•
How you can use this report
•
The target groups covered in this report
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2019 | South Africa | Students | All main fields of study
Universum at a glance
30 years of global data and experience
Universum Access, the interactive platform to dive deeper into your brand.
Partner with 1700 clients globally, from local champions to global giants
EBNow
Most Attractive Employer rankings published in 40+ markets
1 decade publishing the World's Most Attractive Employers
Fourth year delivering our established industry benchmark
1+ million respondents make our survey the world's largest talent survey
Certified 1000+ Employer Branding Professionals
Established and globally recognized media partner
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2019 | South Africa | Students | All main fields of study
We partner with the best universities in the world As part of our mission to connect talent with the future, we go straight to the source. Universum partners with the most important universities all over the world to gain insights about talents’ skills, preferences and plans for their future. With these unique insights and 30 years of experience in the realm of Employer Branding, Universum helps universities understand best practices when interacting with employers, and provides detailed data on how students and alumni perceive top employers and modern careers. Together, Universum and universities around the world are creating a more transparent world around education and career readiness.
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2019 | South Africa | Students | All main fields of study
Our work makes an impact across the globe Featured in prominent global media with reach in the millions – recognized by c-level executives
These are the Most Attractive Employers for Business students
World Economic Forum
Awareness vs. Differentiation: It’s Time for Organizations to Distinguish Their Employer Brand
Forbes
Media coverage in over
60 How the Best Global Employers Convince Workers to Join and Stay HBR
countries
Are you a doer or a manager?
The Economist
World’s Top Employers for New Grads
BBC
Gen Y: One size does not fit all at the office
CNN Money
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2019 | South Africa | Students | All main fields of study
This report helps you to… UNDERSTAND
IDENTIFY
ATTRACT
MANAGE
…your talents’ career preferences & expectations
…your talents’ readiness for their professional lives
…relevant employers to cooperate with you
…your brand perception & attractiveness
Connecting Talent with the Future
Universum is the global leader in the field of employer branding and talent research. Through our market research, consulting and media solutions we aim to close the gap between the expectations of employers and talent, as well as support Higher Education Institutions in their roles. Our unique insights into the recruitment challenges of employers and the dynamics of the talent market, help colleges and universities worldwide. Learn more: https://universumglobal.com/university-partners/
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2019 | South Africa | Students | All main fields of study
Target groups Main Field of Study
THE QUESTIONNAIRE
Your students
All students
• Created with 30 years of experience, extensive research within
Business/Commerce
406
12 842
HR, focus groups and communication with our clients talents.
Engineering/Technology
0
7 154
Healthcare/Health Sciences
152
3 712
Humanities/Liberal Arts/Education
276
11 296
Law
200
4 474
Natural Sciences
344
6 078
• Global perspective - local insight. • Conducted via an online survey. The online link was distributed via university and talent-networks, communities, the Universum Panel and different local and global partners.
RESPONDENTS • Students at higher educational institutions
NUMBER OF RESPONDENTS
Your students
FIELD PERIOD September 2018 to March 2019 Total number of respondents in the survey
All students
45 556
1 378 45 556 8
2019 | South Africa | Students | All main fields of study
Table of contents
1 2
INTRODUCTION
TALENT PROFILE
This chapter focuses on the competences of your talent and how they compare to the comparison group. These insights will help you improve the employability of your talent by being able to communicate their unique value to employers.
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2019 | South Africa | Students | All main fields of study
The students’ profiles
35 %
65 %
Male Female
38 %
Male Female
62 %
AVERAGE EXPECTED ANNUAL SALARY
AVERAGE EXPECTED ANNUAL SALARY
269 518 ZAR
267 817 ZAR
TOP CAREER GOALS 1. To be secure or stable in my job 2. To be dedicated to a cause or to feel that I am serving a greater good 3. To have work/life balance
TOP CAREER GOALS 1. To be secure or stable in my job 2. To have work/life balance 3. To be dedicated to a cause or to feel that I am serving a greater good
ATTRACTIVE UNIVERSITY ATTRIBUTES 1. Strong student support (e.g. tutors, advisors, etc.) 2. Secure campus environment 3. Friendly and open environment
ATTRACTIVE UNIVERSITY ATTRIBUTES 1. Strong student support (e.g. tutors, advisors, etc.) 2. Friendly and open environment 3. Quality and variety of courses
YEAR OF GRADUATION
YEAR OF GRADUATION
23% 4%
31%
25%
23%
14% 3%
1%
2018 2019 2020 2021 2022 2023 2024 or later
5%
30%
23% 13%
4%
2%
2018 2019 2020 2021 2022 2023 2024 or later
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2019 | South Africa | Students | All main fields of study
Skills Self Assessment Without proof of performance, employers cannot be sure of graduates’ skills or abilities. Therefore, it is not that graduates innately lack those skill sets, but it is difficult to prove that they possess them. We provide insights about which skills your students think they are strong in and which skills they would like to improve in order to support you in preparing your students for the working world,
Your students’ top 3 strongest skills 1. Responsibility 2. Work ethic 3. Problem-solving
Your students’ top 3 improvement areas 1. Time management 2. Communication 3. Team work 11
2019 | South Africa | Students | All main fields of study
Your students’ strengths 39% 38%
Responsibility Work ethic
38%
28%
38% 40%
Problem-solving 34% 35%
Positive attitude Adaptability
30%
Communication Integrity
22%
20%
Time management Flexibility
•
Which of these skills do you consider yourself strongest in? (Please select a maximum of 3 alternatives.)
33%
27% 27%
Teamwork
All students
31%
24%
Your students
34%
26%
16% 17% •
The graph is sorted descending by the difference between the two target groups.
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2019 | South Africa | Students | All main fields of study
Your students’ improvement areas Time management
48%
Communication
39%
Flexibility
30% 28%
Adaptability
28% 30%
All students
18% 21%
Positive attitude 14%
Work ethic
11%
Responsibility
Which of these skills would you most like to improve?
Your students
28% 31%
Problem-solving
•
43%
34% 32%
Teamwork
Integrity
58%
7%
18%
16%
12% •
The graph is sorted descending by the difference between the two target groups.
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2019 | South Africa | Students | All main fields of study
Practical experiences (1/2) 63%
I have done volunteer service
49% 49%
I have had part-time jobs not related to my area of study
37% 42%
I have been a group leader in student events
36% 38%
I have been a tutor
26%
I have been a team leader in a sport club
I have had part-time jobs related to my area of study
I have had full-time jobs not related to my area of study
All students
28%
I have had a leading role in student organizations
I have had a summer job in my home country
Your students
22% 27% 20% 21% 20% 21% 20% 17% 17%
• Which of the following experiences do you have? Please select as many as applicable.
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2019 | South Africa | Students | All main fields of study
Practical experiences (2/2) 12%
I have done internships/apprenticeships in my home country
16% 12%
I have travelled abroad
13% 6%
I have my own start-up
11% 6%
I have had full-time jobs related to my area of study
I have studied abroad
I have had a summer job abroad
I have done internships/apprenticeships abroad
I have done military service
Other
9%
Your students All students
3% 4% 2% 3% 2% 3% 0% 1% 5% 6%
• Which of the following experiences do you have? Please select as many as applicable.
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Table of contents
1 2 3
INTRODUCTION
TALENT PROFILE
UNIVERSITY BRAND PERCEPTION
This chapter evaluates your university brand perception with regards to four different aspects: • • • •
Reputation & Image Educational Offering Culture & Student Life Employability & Future Opportunities This chapter also offers insights on the preferred career/alumni services used by your talent.
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2019 | South Africa | Students | All main fields of study
What talent thinks about University of the Western Cape (UWC)
• What is the first word that comes to mind when you think of your college or university?
• These are answers were provided by your talent. • Spelling mistakes might occur. • Different colors have been used for design purposes only & reflect the associations of your talent.
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2019 | South Africa | Students | All main fields of study
Is your image distinct?
Your students
All students
• What is the first word that comes to mind when you think of your college or university?
• These are answers were provided by your talent. • Spelling mistakes might occur. • Different colors have been used for design purposes only & reflect the associations of your talent.
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2019 | South Africa | Students | All main fields of study
The Universum Drivers of University Attractiveness University Reputation and Image
Culture & Student Life
• Availability of financial aid & scholarships
• Commitment to diversity & inclusion*
• Low costs* • High rank within its field*
• State of the art facilities • Successful alumni • Tradition of academic excellence
• Attractive geographic location • Creative & dynamic atmosphere
• Secure campus environment • Social & recreational activities • Support for gender equality
• International acclaim*
• Friendly & open environment
• Prestige
• Heritage & tradition
• Recommended by friends / family
• International student body
Employability & Future Opportunities
Educational Offering
• Focus on professional development
• Strong ties with industry
• Good reference for future career &/ or education
• Supports & develops entrepreneurialism
• Attractive/exciting programs & fields of study
• Strong student support (e.g. Tutors, advisors, etc.)
• Challenging curriculum
• Study abroad program
• High employment among graduates
• Target school for employers in my field
• Exceptional professors/ lecturers
• Unique or particular programs
• Launching pad for international career
• Teaches transferable & practical skills employers are looking for
• Opportunities to network with employers
• International focus • Practical aspects within the curriculum • Quality & variety of courses
* Newly added answer choice/changed answer choice This framework has been developed by Universum in cooperation with universities.
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2019 | South Africa | Students | All main fields of study
The most important attributes - Top 10 All students
Your students 1. Strong student support (e.g. tutors, advisors, etc.)
.g. tuto
1. Strong student support (e.g. tutors, advisors, etc.)
enviro
2. Secure campus environment
n envir
2. Friendly and open environment
n envir
3. Friendly and open environment
ety of c
3. Quality and variety of courses
id and
4. Availability of financial aid and scholarships
enviro
4. Secure campus environment
.g. tuto
mic exc
5. Tradition of academic excellence
reer an
5. Good reference for future career and/or education
ssors/l
6. Exceptional professors/lecturers
ong gra
6. High employment among graduates
reer an
7. Good reference for future career and/or education
mic exc
7. Tradition of academic excellence
ersity a
8. Commitment to diversity and inclusion
id and
8. Availability of financial aid and scholarships
ety of c
9. Quality and variety of courses
in its fie
9. High rank within its field
k with e 10.
Opportunities to network with employers
ssors/l
10. Exceptional professors/lecturers
Reputation & Image
Culture & Student life
Employability & Future opportunities
Educational offering
• Which of these are most important to you? Please select a maximum of three alternatives.
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2019 | South Africa | Students | All main fields of study
Top 10 attributes students associates with their university All students
Your students .g. tuto
1. Strong student support (e.g. tutors, advisors, etc.)
n envir
1. Friendly and open environment
n envir
2. Friendly and open environment
ety of c
2. Quality and variety of courses
ersity a
3. Commitment to diversity and inclusion
reer an
3. Good reference for future career and/or education
nder eq
4. Support for gender equality
.g. tuto
4. Strong student support (e.g. tutors, advisors, etc.)
reer an
5. Good reference for future career and/or education
id and
6. Availability of financial aid and scholarships
nder eq
6. Support for gender equality
enviro
7. Secure campus environment
ersity a
7. Commitment to diversity and inclusion
alumni_
8. Successful alumni
ety of c
9. Quality and variety of courses
sts_Rep 10.
develo
enviro
Low costs
mic exc curricul
5. Focus on professional development
8. Secure campus environment 9. Tradition of academic excellence 10. Challenging curriculum
Reputation & Image
Culture & Student life
Employability & Future opportunities
Educational offering
• Which of the following attributes do you associate with your college or university? Select as many as applicable.
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2019 | South Africa | Students | All main fields of study
Are you delivering on what is important? Your students - Most Attractive
Your students - Most Associated
1. Strong student support (e.g. tutors, advisors, etc.)
.g. tuto
1. Strong student support (e.g. tutors, advisors, etc.)
enviro
2. Secure campus environment
n envir
2. Friendly and open environment
n envir
3. Friendly and open environment
ersity a
3. Commitment to diversity and inclusion
id and
4. Availability of financial aid and scholarships
nder eq
4. Support for gender equality
mic exc
5. Tradition of academic excellence
reer an
5. Good reference for future career and/or education
ssors/l
6. Exceptional professors/lecturers
id and
6. Availability of financial aid and scholarships
reer an
7. Good reference for future career and/or education
enviro
7. Secure campus environment
ersity a
8. Commitment to diversity and inclusion
alumni_
8. Successful alumni
ety of c
9. Quality and variety of courses
ety of c
9. Quality and variety of courses
.g. tuto
k with e 10.
Opportunities to network with employers
sts_Rep 10.
Low costs
Reputation & Image
Culture & Student life
Employability & Future opportunities
Educational offering
• How important to you is each of the below aspects? (Scale 1-5, 1=Not important at all, 5=Very important) • Which of the following attributes do you associate with your college or university? Select as many as applicable.
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2019 | South Africa | Students | All main fields of study
Do you stand for what’s important to your talent?
Attractiveness within the target group
Your average association
Important areas where your university rates low – consider whether to adapt communication
Important areas where your university rates highly – continue communicating
Less important areas where your university rates low – monitor / no action
Less important areas where your university rates highly – keep as is
Attribute’s average importance
Attributes that your students associate with your university
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2019 | South Africa | Students | All main fields of study
Reputation & Image Attractiveness vs. Associations with University of the Western Cape (UWC)
• Which of the following attributes do you associate with your college or university? Select as many as applicable. • Which of these are most important to you? (Max. 3)
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2019 | South Africa | Students | All main fields of study
Reputation & Image Most frequent associations 62%
Availability of financial aid and scholarships
50% 60%
Successful alumni
48% 60%
Low costs
49% 58%
Tradition of academic excellence
50%
All students
44% 43%
High rank within its field
41%
Recommendation by friends/family
36% 29% 28%
Prestige
28%
International acclaim
State of the art facilities
Your students
33% 26% 21%
• Which of the following attributes do you associate with your college or university? Select as many as applicable.
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2019 | South Africa | Students | All main fields of study
Culture and Student Life Attractiveness vs. Associations with University of the Western Cape (UWC)
• Which of the following attributes do you associate with your college or university? Select as many as applicable. • Which of these are most important to you? (Max. 3)
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2019 | South Africa | Students | All main fields of study
Culture and Student Life Most frequent associations 73%
Friendly and open environment
66% 69%
Commitment to diversity and inclusion
53% 66%
Support for gender equality
53% 61%
Secure campus environment
All students
51% 56%
Social and recreational activities
43% 51%
Heritage and tradition
39% 47% 44%
Creative and dynamic atmosphere
36% 39%
Attractive geographic location
International student body
Your students
26% 28%
• Which of the following attributes do you associate with your college or university? Select as many as applicable.
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2019 | South Africa | Students | All main fields of study
Employability and Future Offering Attractiveness vs. Associations with University of the Western Cape (UWC)
• Which of the following attributes do you associate with your college or university? Select as many as applicable. • Which of these are most important to you? (Max. 3)
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2019 | South Africa | Students | All main fields of study
Employability and Future Offering Most frequent associations 64% 62%
Good reference for future career and/or education
58% 55%
Focus on professional development
56%
Opportunities to network with employers
45% 51% 47%
Teaches transferable and practical skills employers are looking for
All students
42%
High employment among graduates
48% 41% 37%
Supports and develops entrepreneurialism
38% 38%
Strong ties with industry
32% 31%
Target school for employers in my field
Launching pad for international career
Your students
26% 24%
• Which of the following attributes do you associate with your college or university? Select as many as applicable.
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2019 | South Africa | Students | All main fields of study
Educational Offering Attractiveness vs. Associations with University of the Western Cape (UWC)
• Which of the following attributes do you associate with your college or university? Select as many as applicable. • Which of these are most important to you? (Max. 3)
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2019 | South Africa | Students | All main fields of study
Educational Offering Most frequent associations
77%
Strong student support (e.g. tutors, advisors, etc.)
61% 60% 62%
Quality and variety of courses
57%
Exceptional professors/lecturers
43%
Challenging curriculum
50% 50%
Attractive/exciting programs and fields of study
50% 45%
33% 33%
Unique or particular programs
International focus
All students
41% 37%
Practical aspects within the curriculum
Study abroad program
Your students
30% 23% 18% 24%
• Which of the following attributes do you associate with your college or university? Select as many as applicable.
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2019 | South Africa | Students | All main fields of study
Influences on decisions where to study 48%
Courses/subjects offered by the university
44%
42%
Affordable costs
39%
27%
University rankings/reputation
30%
Your students 20%
Parents
20%
All students
20%
Students/alumni of the university 16%
18%
Information event at university (e.g. open campus day) 10%
18%
University's website
18%
Guidance from the school I was attending
15% 12%
• Which of the following influenced you the most to choose your college or university? Please select a maximum of 3 alternatives.
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2019 | South Africa | Students | All main fields of study
Less important influence factors for your school’s selection 14%
Career & university fairs
15%
12%
Friends
12%
7%
Online social networks/communities (e.g. Facebook)
10%
Your students 7%
University directories/guides
8%
All students
5%
University promotion material
6%
Media presence on digital channels
2% 4%
Media presence in print publications
2% 3%
None of the above
4% 4%
• Which of the following influenced you the most to choose your college or university? Please select a maximum of 3 alternatives.
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University satisfaction 24%
23%
23% 20% 19% 17%
12%
11%
11%
10%
10% 8%
3% 0%
0%
0%
0%
0
1%
1
1%
2
2%
1%
2%
3
4
5
6
7
8
9
Not at all satisfied
10
Extremely satisfied
Average rate 2018:
Average rate 2019:
Average rate 2018:
7,3
Average rate 2019:
7,5
7,6
7,5
All students
All students
Your students
Your students
• How satisfied are you with your college or university? 0 – Not at all satisfied, 10 – Extremely satisfied.
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2019 | South Africa | Students | All main fields of study
General usage of career services Your students
All students
11%
17%
83%
89%
Share of students using one or more career services at their university
Share of students using one or more career services at their university
Share of students not using any career service at their university
Share of students not using any career service at their university
• Which of these career services have you used at your college or university? Select as many as applicable.
Average rate 2019:
Average rate 2019:
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2019 | South Africa | Students | All main fields of study
The most important career services (1/2) 37%
Career preparation workshops (e.g. resume/CV writing, interviewing)
29%
29%
Guidance to understand my career planning & options (e.g. personality or skills testing)
29%
28% Coaching/mentorship program 26%
Your students All students
28% Career/job/internship fairs 24%
27% Interaction with employers 23%
23% Online career advice 22%
21% Visiting companies 24% • Which of these are most important to you? (Max. 3)
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2019 | South Africa | Students | All main fields of study
The most important career services (2/2) 21% General help with searching for a job/internship 22%
19% Employer presentations 17%
19% Recruitment & industry talks 19%
Your students All students
12% Company database with job & internship postings 15%
12% Interaction with alumni 12%
0% Other 2%
3% None of the above 5% • Which of these are most important to you? (Max. 3)
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2019 | South Africa | Students | All main fields of study
Which career services are being used? (1/2) 49% Online career advice 37%
40%
Career preparation workshops (e.g. resume/CV writing, interviewing)
28%
39% Career/job/internship fairs
Your students
27%
All students 33% Employer presentations 22%
30% Coaching/mentorship program 23%
28%
Guidance to understand my career planning & options (e.g. personality or skills testing)
31%
25% Interaction with employers 18% • Which of these career services have you used at your college or university? Select as many as applicable
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2019 | South Africa | Students | All main fields of study
Which career services are being used? (2/2) 24% General help with searching for a job/internship 21%
23% Interaction with alumni 19%
23% Company database with job & internship postings
Your students
15%
All students 22% Recruitment & industry talks 18%
16% Visiting companies 20%
4% Other 5%
11% None of the above 17% • Which of these career services have you used at your college or university? Select as many as applicable
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2019 | South Africa | Students | All main fields of study
Why do your students not use the career services? 36%
I'm not aware of these services
46%
23%
I'm too busy 9%
23%
It is too early in my studies
20%
Your students All students
10%
The offered services are not relevant to me
8%
5%
These services are not available
15%
I have already secured employment
3% 2%
• Why do you not use the career services offered at your college or university?
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2019 | South Africa | Students | All main fields of study
Satisfaction with career service 23%
20%
19% 17%
16%
16%
16%
14%
14%
10%
9%
9%
6% 4% 3% 1%
0
1%
1%
1%
1%
1
2
1%
3
4
5
6
7
8
9
Poor
10
Excellent
Average rate 2018:
Average rate 2019:
Average rate 2018:
7,0
Average rate 2019:
7,2
7,3
7,1
All students
All students
Your students
Your students
• How would you rate the career services offered at your college or university? 0 - Poor, 10 - Excellent.
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2019 | South Africa | Students | All main fields of study
Recommended channels for career service information 92%
85% 58%
Social media
53% 56%
University website
51%
25%
44% 26%
TV screens within the university
18% 19%
Printed university news
None of the above
All students
29%
Text messages
Other
Your students
33%
Notice boards
18% 1% 1% 0% 1%
• On which channels would you like to receive information from your career service? Please select as many as applicable.
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2019 | South Africa | Students | All main fields of study
Table of contents
1 2 3 4
INTRODUCTION
This chapter focuses on how today’s talent communicates.
TALENT PROFILE
Our research proves that the more focused employers are in their communication, the more likely they are to engage their target group.
UNIVERSITY BRAND PERCEPTION
COMMUNICATION
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2019 | South Africa | Students | All main fields of study
Best campus recruiting activities
Your students
All students
• Which employer has impressed you the most with its campus recruitment activities in the last 12 months?
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2019 | South Africa | Students | All main fields of study
The Universum Communication Channel Framework
PRINT • Brochures presenting career possibilities at a company/organisation • Career guides • Career magazines • Student organisation publications • University press
DIGITAL
IN PERSON
• Career guidance websites
• Career fairs
• Employers' career websites
• Case studies as part of curriculum
• Online job boards
• Competitions/games (hackathon, business case, quiz etc)
• Online meet ups • Social media
• Conferences arranged and hosted by employers • Employer office/site visits • Employer presentations on campus • Industry fairs/conferences • Skills training sessions organised by employers
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2019 | South Africa | Students | All main fields of study
Talent behaviour across different types of channels
On average:
6,9 different channels are used to find information about employers.
82%
of the talent use print channels.
96%
of the talent use digital channels.
76%
of the talent use inperson channels.
KEEP IN MIND: All students use a combination of print, digital and in-person channels when learning about potential employers.
• Which channels do you use in general to learn about potential employers? Choose as many as applicable.
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2019 | South Africa | Students | All main fields of study
Top channels students use to learn about employers All students
PRINT 1. Career guides 2. Career magazines 3. Brochures presenting career possibilities at a company/organisation 4. University press 5. Student organisation publications
• Which channels do you use in general to learn about potential employers?
IN PERSON
DIGITAL 1. Social media
1. Career fairs
2. Online job boards
2. Employer office/site visits
3. Employers' career websites
3. Case studies as part of curriculum
4. Career guidance websites
4. Employer presentations on campus
5. Online meet ups
5. Skills training sessions organised by employers
• This slide shows the top 5 communication channels.
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2019 | South Africa | Students | All main fields of study
Communication channels – Top 15 82% 81%
Social media Online job boards
64% 60%
Career guides
64% 57% 60% 54%
Employers' career websites
57% 50%
Career guidance websites Career fairs
39%
48% 43%
Career magazines Brochures presenting career possibilities at a company/organisation
38%
University press
37%
Employer presentations on campus
36% 31%
Employer office/site visits
36% 37%
All students
47% 46%
35% 30%
Case studies as part of curriculum
Conferences arranged and hosted by employers
Your students
43%
28%
Student organisation publications
Skills training sessions organised by employers
49%
23% 24% 22% 19%
• Which channels do you use in general to learn about potential employers?
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2019 | South Africa | Students | All main fields of study
Top channels employers should use more 56% 57%
Social media Employer presentations on campus
37% 27% 34% 29%
University press Skills training sessions organised by employers Career fairs Online job boards Student organisation publications Career guides
32% 28% 29%
All students
22% 28% 30% 23% 22% 23% 27%
Career guidance websites
23% 25%
Employers' career websites
23% 26%
• In which channels do you think employers should invest more time and money to communicate with you?
Your students
• Only includes the Top 10 channels.
50
2019 | South Africa | Students | All main fields of study
Print communication channels for employers 64% Career guides 57%
48% Career magazines 43%
Your students All students
Brochures presenting career possibilities at a company/organisation
47% 38%
46% University press 37%
36% Student organisation publications 31% • Which channels do you use in general to learn about potential employers?
51
2019 | South Africa | Students | All main fields of study
In-Person communication channels for employers 49%
Career fairs
39% 43%
Employer presentations on campus
28% 36% 37%
Employer office/site visits
35% 30%
Case studies as part of curriculum
Skills training sessions organised by employers
Your students All students
23% 24%
Conferences arranged and hosted by employers
22% 19%
Competitions/games (hackathon, business case, quiz etc)
21% 18%
Industry fairs/conferences
19% 21%
• Which channels do you use in general to learn about potential employers?
52
2019 | South Africa | Students | All main fields of study
Digital communication channels for employers 82% Social media 81%
64% Online job boards 60%
Your students All students
60% Employers' career websites 54%
57% Career guidance websites 50%
18% Online meet ups 24% • Which channels do you use in general to learn about potential employers?
53
2019 | South Africa | Students | All main fields of study
On which platforms do students look for employer information? 67% 60%
Careers24 48%
39% 48% 52%
40%
Indeed
30% 34% 34%
Google+ Online network/community from my university/career center
Your students All students
31% 18%
29% 28%
29% 34%
Youtube
24% 23%
Gumtree
23% 19%
• Which of these online platforms do you use to inform yourself about employers?
54
2019 | South Africa | Students | All main fields of study
The employers with the most impressive social media presence
Your students
All students
• Which employer has impressed you the most with its social media activities in the last 12 months?
55
2019 | South Africa | Students | All main fields of study
How would a lacking presence on social media affect talent’s decision to work for a considered employer? Your students
1%
It would not affect my decision at all It would make me less interested in them
20%
79%
I would not consider working for them
• If you find that an employer you are considering working for does not have a presence on social media how would it affect your decision to work for them?
56
2019 | South Africa | Students | All main fields of study
Table of contents
1 2 3 4 5
INTRODUCTION
TALENT PROFILE
UNIVERSITY BRAND PERCEPTION
This chapter covers the career goals and career preferences of your talent. It focuses on those employer attribute which are attractive to your talent, as well as their preferred choice of employers.
COMMUNICATION
CAREER AND EMPLOYER PREFERENCES
57
2019 | South Africa | Students | All main fields of study
Your students’ plans after graduation 35% Work for a national company/organisation 30%
29% Work for an international company/organisation 28%
Your students :
76% Will continue studying
23% Work in the public sector 23%
6% Work for a start-up 9%
4% Start my own business 8%
All students :
85% Will continue studying
3% Other 3% • Which of the following would you most prefer for your first job after graduation? • Do you plan to continue studying after obtaining your current degree?
58
2019 | South Africa | Students | All main fields of study
Most preferred industries Business/Commerce
42% 39%
Banks
39%
Financial Services
30% 38% 35%
Auditing and Accounting 23%
E-commerce
15% 19% 19%
Management and Strategy Consulting
Telecommunication and Networks Non-Governmental organisations (NGOs)/NonProfit organisations (NPOs) Software, Computer Services, Multimedia Development, Digital Entertainment
All students
18%
Public Sector and Governmental Agencies
Insurance
Your students
12% 12% 7% 11% 4% 8% 4% 8% 4%
• In which industry or industries would you most like to work after graduating? You can choose up to 3 industries.
59
2019 | South Africa | Students | All main fields of study
Most preferred industries Natural Sciences
31%
Pharmaceuticals and Biotechnology
24% 27% 24%
Chemicals
26%
Agriculture, Forestry, Fishing, Pulp and Paper
32% 26%
Educational and Scientific Institutions
21% 20% 20%
Health Care Services
All students
19%
Energy
10%
Banks
10% 10%
Industrial Metals and Mining
10% 9% 9%
Non-Governmental organisations (NGOs)/NonProfit organisations (NPOs) Public Sector and Governmental Agencies
Your students
7% 7% 5%
• In which industry or industries would you most like to work after graduating? You can choose up to 3 industries.
60
2019 | South Africa | Students | All main fields of study
What is your students’ ideal employer size? 8%
Less than 10 employees
9% 29%
10 - 49 employees
35% 27%
50 - 199 employees
24%
Your students 13%
200 - 499 employees
11% 7%
500 - 999 employees
7% 7%
1 000 - 4 999 employees
5 000 - 9 999 employees
More than 10 000 employees
All students
5% 3% 3% 6% 7%
• What employer size would you prefer when choosing your first employment?
63
2019 | South Africa | Students | All main fields of study
Expected salary by gender Expected annual salary (ZAR)
GENDER GAP
Your students
All students
269 518
267 817
283 762
297 959
261 792
256 597
21 970
41 363
• What salary do you expect to earn in your first job after graduation? (Please provide a before-tax salary, excluding commissions and bonuses.)
64
2019 | South Africa | Students | All main fields of study
The most important career goals 52%
To be secure or stable in my job
44%
To be dedicated to a cause or to feel that I am serving a greater good
51% 40% 46%
To have work/life balance
41% 36% 32%
To have an international career
27%
To be entrepreneurial or creative/innovative
33% 23%
To be a leader or manager of people
To be a technical or functional expert
All students
32% 33%
To be competitively or intellectually challenged
To be autonomous or independent
Your students
34% 17% 19% 11% 13%
• Which of these career goals are most important to you? Please select a maximum of 3 alternatives.
65
2019 | South Africa | Students | All main fields of study
Career goals – Gender comparison Your students
56%
To be secure or stable in my job
43%
To be dedicated to a cause or to feel that I am serving a greater good
54% 46% 48%
To have work/life balance
43% 36% 37%
To have an international career
Male
29%
To be competitively or intellectually challenged
36% 24%
To be entrepreneurial or creative/innovative
34% 23% 25%
To be a leader or manager of people 17% 16%
To be autonomous or independent
To be a technical or functional expert
Female
8% 16%
• Which of these career goals are most important to you? Please select a maximum of 3 alternatives.
66
2019 | South Africa | Students | All main fields of study
Career goals over time All students 1 2
To be secure or stable in my job
3
To have work/life balance
4
To be dedicated to a cause or to feel that I am serving a greater good
5
To be a leader or manager of people
6
To be entrepreneurial or creative/innovative
7
To be competitively or intellectually challenged To have an international career
8 To be autonomous or independent 9 To be a technical or functional expert 2016
2017
2018
• Which of these career goals are most important to you? Please select a maximum of 3 alternatives.
2019
• The alternatives in the legend are sorted according to importance in 2019. Thus, the most important career goal in 2019 is at the top of the legend.
67
2019 | South Africa | Students | All main fields of study
The Universum Drivers of Employer Attractiveness Employer Reputation & Image
People & Culture
The attributes of the employer as an organisation • Attractive/exciting products and services • Corporate Social Responsibility • Embracing new technologies • Ethical standards • Fast-growing/entrepreneurial
• Innovation
The social environment and attributes of the workplace •
A creative and dynamic work environment
•
Leaders who will support my development
• Inspiring purpose
•
A friendly work environment
•
• Market success
•
Commitment to diversity and inclusion
Opportunities to make a personal impact
•
Recognising performance (meritocracy)
•
Recruiting only the best talent
•
Respect for its people
• Inspiring leadership
• Prestige
Remuneration & Advancement Opportunities The monetary compensation and other benefits, now and in the future
•
Encouraging work-life balance
•
Interaction with international clients and colleagues
Job Characteristics
The contents and demands of the job, including the learning opportunities provided by the job
• Clear path for advancement
• Leadership opportunities
• Challenging work
• Competitive base salary
• Performance-related bonus
• Customer focus
• Competitive benefits
• Rapid promotion
• Flexible working conditions
• Good reference for future career
• Sponsorship of future education
• High level of responsibility
• High future earnings
• Support for gender equality
• High performance focus
• Opportunities for international travel/relocation • Professional training and development • Secure employment • Team-oriented work • Variety of assignments
68
2019 | South Africa | Students | All main fields of study
The most important attributes Your students
All students
1. Ethical standards
neratio
1. Leadership opportunities
evelop
2. Professional training and development
evelop
2. Professional training and development
ent_(Jo
3. Secure employment
neratio
4. Leadership opportunities
mploye
4. Inspiring leadership
mploye
5. Inspiring leadership
ople_(P
5. Respect for its people
y devel
6. Leaders who will support my development
emuner
6. Good reference for future career
muner
7. Sponsorship of future education
ent_(Jo
7. Secure employment
mployer
8. Inspiring purpose
y devel
8. Leaders who will support my development
rk envir
9. A creative and dynamic work environment
rk envir
9. A creative and dynamic work environment
mployer
ople_(
10. Respect for its people
mployer
3. Ethical standards
ration &10.
High future earnings
Employer Reputation & Image
People & Culture
Remuneration & Advancement Opportunities
Job Characteristics
• How important to you is each of the below aspects? (Scale 1-5, 1=Not important at all, 5=Very important) • Which of these are most important to you? Please select a maximum of three alternatives.
• This is the attractiveness of the 40 attributes in relation to how important respondents think its driver is. This analysis gives a summarised 360 degree view of what influences employer attractiveness.
70
2019 | South Africa | Students | All main fields of study
The Universum Rankings FULL COMPANY LIST (100-150 employers within each main field of study)
CONSIDERED EMPLOYER RANKING
IDEAL EMPLOYER RANKING
(as many as applicable)
(maximum five employers)
“Below is a list of employers. Please select which employers you would consider working for.”
“Now choose the five (5) employers you most want to work for, your five Ideal Employers.”
POTENTIAL APPLICANTS’ RANKING
(Yes, I have / Yes, I will)
“Have you applied, or will you apply to these employers?”
• The employers’ names might be shortened in this report for layout reasons.
71
2019 | South Africa | Students | All main fields of study
Ideal employer ranking | Top 20
Your students | Business/Commerce Employer
Trend
Rank 2019
Percent 2019
PwC (PricewaterhouseCoopers)
1
20,95%
2
Allan Gray
2
20,20%
Investec
3
17,71%
Old Mutual
4
Deloitte
5
EY (Ernst & Young)
Employer
Trend
Rank 2019
Percent 2019
South African Reserve Bank
11
10,22%
-1
0
Auditor-General (AGSA)
12
9,73%
9
2
KPMG
13
9,23%
3
15,71%
-3
Johannesburg Stock Exchange (JSE)
14
8,73%
-2
14,96%
1
TFG (The Foschini Group)
15
7,48%
1
6
14,46%
-3
National Treasury
16
6,73%
3
SARS
7
13,22%
4
Microsoft
17
6,48%
4
City of Cape Town
8
12,47%
-1
Mazars
18
6,23%
-2
Sanlam
9
11,97%
-1
ABSA
19
5,99%
29
10
11,22%
9
BMW Group
19
5,99%
9
Rank 2019
Percent 2019
Employer
Rank 2019
Percent 2019
South African Reserve Bank
1
12,07%
1
Allan Gray
11
7,68%
7
SARS
2
11,90%
-1
Standard Bank
12
7,62%
-2
Investec
3
11,58%
2
Coca-Cola South Africa
13
7,22%
2
Deloitte
4
10,32%
0
14
7,02%
2
Transnet
5
9,98%
-2
First National Bank
15
6,97%
2
PwC (PricewaterhouseCoopers)
6
9,73%
1
Auditor-General (AGSA)
16
6,72%
-3
Johannesburg Stock Exchange (JSE)
7
9,58%
1
ABSA
17
6,41%
15
KPMG
8
9,41%
-2
South African Airways (SAA)
18
6,32%
-7
All students | Business/Commerce Employer
Trend
Trend
BMW Group
9
7,93%
5
Eskom
19
5,91%
-10
EY (Ernst & Young)
10
7,75%
2
Discovery
20
5,72%
10
• Now choose the five (5) employers you most want to work for, your five Ideal Employers.
72
2019 | South Africa | Students | All main fields of study
Ideal employer ranking | Top 20
Your students | Natural Sciences Employer
Trend
Rank 2019
Percent 2019
CSIR
1
17,26%
Dept of Environmental Affairs
2
16,37%
DST
3
14,58%
City of Cape Town
4
12,80%
Pathcare
4
12,80%
Sasol
6
11,90%
NHLS
7
PetroSA
8
SANBI
8
11,01%
Dept. of Health
10
9,52%
Rank 2019
Percent 2019
CSIR
1
14,64%
0
DAFF
2
13,43%
0
Dept of Environmental Affairs
3
11,20%
Sasol
4
11,19%
NHLS
5
10,26%
DST
6
Dept. of Health
7
The Agricultural Research Council
8
9,32%
NEW
Employer
Rank 2019
Percent 2019
0
Medi-Clinic Southern Africa
11
8,93%
Trend 9
-
12
8,33%
1
0
DAFF
13
8,04%
-4
-2
Rand Water
14
7,44%
38
-
Unilever
15
7,14%
-8
-1
WWF
15
7,14%
NEW
11,31%
0
South African Police Services
17
6,55%
NEW
11,01%
-4
AngloAmerican Platinum
18
6,25%
-1
-
Microsoft
18
6,25%
16
-5
Eskom
20
5,95%
-11
Rank 2019
Percent 2019
Medi-Clinic Southern Africa
11
7,07%
2
12
6,48%
-5
-
Rand Water
13
6,13%
2
Lancet
14
6,03%
0
Aspen Pharmacare
15
5,45%
9,90%
-3
Coca-Cola South Africa
16
5,38%
4
9,70%
-3
Eskom
17
5,36%
-6
-
WWF
18
5,16%
NEW
NEW
-
All students | Natural Sciences Employer
Trend
NEW
NEW
Employer
Trend
-1 NEW
2
NEW
-
Unilever
9
7,72%
-1
Microsoft
19
5,14%
-4
AB InBev
10
7,53%
-1
DRDLR
20
5,08%
-10
• Now choose the five (5) employers you most want to work for, your five Ideal Employers.
73
Thank you!