LA//S

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BRAND

CONCEPT


i n s i d e o u t / o u t s i d e i n




BRAND

LOGOTYPE


C:0 / M:0 / Y:0 / K:60

LAI’S LAI is Lai’s Lai’s Life


C U S T O M E R TA R G E T



FASHION STYLE



F O O D /

D R I N K



L I V I N G / I N T E R I O R



LEISURE

/

ENTERTAINMENT



C

O

M

M

U

N

I

C

A T

I

O

N


L

I

N

E

INSTAGRAM FACEBOOK TUMBLR TWITTER PINTREST W E C H AT S K Y P E


H E A LT H Y

/

B E A U T Y


BIOTHERM CK

FREE


C R E A T I V E

L I F E


FLAWLESS


B R A N D

A N A L Y S I S T A R G E T



STRENGTH

WEAKNESS

OPPORTUNITY

THREAT


STRENGTH

WEAKNESS

OPPORTUNITY

THREAT


STRENGTH

WEAKNESS

OPPORTUNITY

THREAT



S H O R T

T E R M


http://www.lais.com < facebook < instagram < asos


facebook instagram

asos

a

s

o

s

f

o

r

f

r

e

e



M I D

T E R M





L O N G

T E R M



B R A N D

A N N UA L

P L A N N I N G


S/S

A/W

60%

40%

S/S

A/W

S /M /L

S /M /L


2 0 1 7

S / S

P L A N N I N G C O N C E P T


CHOKE


E M B R O I D E R Y

P A T T E R N


2017S/S


C F

O A

L B

O R

R I

C

A C C E S S O R I E S


COLORS

FABRICS : DENIM / COTTON

ACCESSORIES : ZIPPER / BUTTON / CORN/ ZIPPER BAG


C

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