Celebrating 5 years of lifestyle driven innovations ...
Five years ago at VKB we set to work on something that would change our work for ever. We wanted to do something original within the field of our traditional trade that, since 1789, had become so commonplace to us. Something from which we drew inspiration was the accelerated tempo seen in people on account of changed prosperity and technological developments, which resulted in a changing consumer with more awareness than ever before. People do not suddenly change their lifestyle, but gradually slip into a new lifestyle. With regard to some new developments, they will make a conscious choice to deal with those differently, but hordes of other things often remain in the grey area between tradition or new lifestyle and in that grey area we often act subconsciously and follow our intuition. The depth of those subconscious actions only becomes apparent when we are faced with new solutions that we are then just as likely to label matter-of-course. Over the past 5 years, RoyalVKB has demonstrated that it has an awareness of how people live and deal with specific everyday problematic situations. We make people conscious of the subconscious and prefer to do that in a way that fits in with what people want and what they find pleasurable. In our view, the combination of innovation, design and lifestyle continues to be the correct way of providing a solution to the present-day need. This is so that, when patterns change within society, space is automatically created for more innovative products. You have therefore been warned‌ There is always more to come from us!!!
Joffrey Walonker Design Manager Royal VKB
MoMa, New York
Reference Stores
Lafayette Printemps BHV Le Bon MarchĂŠ, Paris
Inno, Brussels
House of Fraser The Conran Shop, London
Stockmann, Helsinki
La Rinascente, Milan
Globus, Bern
Bijenkorf, Amsterdam
Takashimaya, Japan
It is common knowledge that times have changed. Not so long ago, a set of cutlery and a tea set were given as gifts by the family to celebrate a couple’s marriage. Today’s weddings increasingly take place later in life, the traditional time for purchasing these products often postponed until such a time when a couple can afford them themselves. Additionally, through increased travel, we are seeing products for sale throughout the world which constantly influence our taste. We like to remain individual, and that is now possible with a new concept that will constantly evolve and adapt to your everdeveloping taste.
iD/cutlery presenation at the Dutch Design Hotel Artemis in Amsterdam
Inherit a new tradition. A new idea for dining. Personal cutlery. High quality stainless steel designs with a true identity. Uniquely shaped by international designers. Brought to you in small sets of four cutlery items and chopsticks, table-set in a stylish box. A continuously developing series of explicit cutlery designs. Divided by identity, united in difference. Royal VKB iD/cutlery. Collect different designersí iD/cutlery varieties. Surprise your guests with cutlery that matches their identity. Offer your guests the choice of eating the “western way” or the “Asian way” anytime. Create a table setting to talk about.
iD/cutlery by Bow-Wow
For more information, please visit: www.idcutlery.com
iD/cutlery table runner iD/cutlery - banners
Keywords: iD/cutlery, customized language, customised to location
Your life consist of patterns, patterns that are related to things such as work, freetime spending / recreational time and life style. We at RoyalVKB also live like that, we’re just people like you. And therefore we try to bring products, which help you and us in a pleasant way. So discover our products and see where our world crosses yours...
Royal VKB presentation in the Bijenkorf, Amsterdam
Keywords: iD/cutlery, customized language, matched to local collection, retail prices, product movies
iD/cutlery
“Royal VKB during the day”
Nut Cracker
Moodflame
Cookware
Herb Garden
Patented food turning method
Stir-frying enables you put a delicious, varied and healthy meal on the table in no time at all. Unfortunately, when stirfrying some of the ingredients do tend to end up next to the pan. However, with the Boomerang Wok this is a thing of the past! Thanks to the unique patented cupped edge of the Boomerang Wok, the ingredients can be turned with a simple movement of the spatula. The ingredients always end up back in the pan. The Boomerang Wok not only makes stir-frying a bit easier, but larger pieces of food, such as a fillet of fish or meat can be turned in no time at all using the unique patented cupped edge. The Boomerang Wok means it is no longer necessary to lift up the pan; the skills of a Chinese chef are incorporated in this pan. Stir-frying has never been as much fun and as easy, and the cooker stays clean!
Boomerang Wok by Nicola誰 Carels
Royal VKB presentation in Galeries Lafayette, Paris
Keywords: iD/cutlery, customized language, matched to local collection, product movies
Herb Garden
Smart Kitchen
Mood Flame
iD/cutlery
Available promotional materials Product Postcards These post cards show the product image and the unique selling points on the back of the card. The text is printed in English, French and German. POS cards can be used in the white card displays (which we provide the first time) and can be given away to customers. One set of POS cards contains 20 equal cards. Measurements: A6 size (148 x105 mm)
Available Postcards:
Herb garden VT830.CRD
Iced Carafe VC704.CRD
Nut Cracker VP308.CRD
Water Carafe VC703.CRD
Fresh Traveller VC620.CRD
Jar Tops VT820.CRD
Serving Tray VS501.CRD
Cookware VP1WH.CRD
Garlic Crusher VP303.CRD
Puzzle Dinner Tray VC450.CRD
Slowcooker VP403.CRD
measure & shake VT801.CRD
cake & coffee TRAY VS506.CRD
tool links set VT805.CRD
Fruit Bowl VS503.CRD
Tablebin VS507.CRD
Mood Flame VC301.CRD
Card Display (5 pieces) VDIVE.CHO
POS set Jar Tops We developed this POS set to help customers visualise the use of our Jar Tops. The POS set contains 5 glass jars, 5 lids and a plastic A4holder with poster. The text is written in English, German, French and Spanish. Other languages on request, please contact: Willemijn de Groot w.de.groot@royalvkb.com
iD/cutlery display This multifunctional display can be used to either display one or two set sof cutlery. The set contains posters of all cutlery models. The text is written in English, German, French and Dutch. Other languages on request, please contact: Willemijn de Groot w.de.groot@royalvkb.com
Is the dishwasher almost full or do you have a number of items that you prefer to wash by hand? The Dish Drainer Geo has been designed especially to drain this small amount of washing-up. The Dish Drainer Geo is a splendidly designed mat; the subtle height differences in the design will ensure that the water will drain off. The Dish Drainer Geo means it is no longer necessary to use a large dish drainer which is awkward to store. The Dish Drainer Geo is flat and takes up very little space. It can be put away if required, but that really isn’t necessary because its design, inspired by geographical contour lines, ensures that it fades harmoniously into every interior.
Dish Drainer Geo by Jorre van Ast
Available promotional materials Product movies DVD-rom with product movies (MPEG) and 1 brand movie or a DVD with product movies and 1 brand movie. Products presented on de DVD: Boomerang Wok, Cookware, Fresh Traveller, Garlic Crusher, Iced Carafe, Jar Tops, Nut Cracker, Puzzle Dinner Tray, Serving Tray and preparing products compilation. Custom DVD content available on request, please contact: Willemijn de Groot w.de.groot@royalvkb.com
Royal VKB TV/DVD White 22” Flatscreen TV with internal DVD player. Availble on request, please contact: Willemijn de Groot w.de.groot@royalvkb.com
Royal VKB player Black 7” movie & photo player. Availble on request, please contact: Willemijn de Groot w.de.groot@royalvkb.com
Bags Black cardboard Royal VKB bags with handles. To be used on tradefairs and against charge for the retail. Measurements: 27 cm x 32 cm Royal VKB bag (25 pcs)
VBAGP.M
(Euro 10,-)
Royal VKB brand sticker Color logo on transparent vinyl background. To be used for instore branding. Measurements: 40 cm x 11 cm
Royal VKB dealer sticker Color logo on transparent vinyl background (front facing adhesive). To be used on the inside of the shop window.
www.royalvkb.com
Measurements: 10 cm x 10 cm
Product Information Pages
Puzzle Dinner Tray
French Carafe
by Wendy Boudewijns
by Kaptein Roodnat
This is my puzzle tray. All the parts make one puzzle. Children will learn the correct table setting while eating. Enjoy my thoughts for food.
This is our carafe. The design is based on the traditional French glasses that everybody knows. Stack the glasses in the neck and you have one hand free when you carry it around. Enjoy our thoughts for food.
Puzzle Dinner Tray VC450.CHT
All the information you need about each individual product on one page in a logical order (including bar codes, USPs and images).
French Carafe Gift set VC702.SET
8 710704 486582
8 710704 486742
French Carafe VC702.001
Unique Selling Points
• Children will learn the correct table setting whilst eating • All the parts ìt together to make one puzzle • Entertains your child whilst you prepare the meal • Made of colourful melamine
8 710704 485462
Product Speciìcations Puzzle Dinner Tray Designer Materials Dimensions Weight Package
Wendy Boudewijns
IC Contents
• Glasses can be stacked in the neck and you can then transport the entire set in just one hand • Reference to the famous Duralex Picardie glass
800 g
0 080576 002011
2 pcs
Product Speciìcations
IC Gross Weight Export Carton (EC)
37 x 30 x 36
EC Contents
4
Designer
EC Gross Weight
5 kg
Materials
Glass
Dimensions 3924 1000 00
Weight
22 x 12,3 x 29,5
French Carafe Gift set
Pallet Customs Tariff Number
French Carafe
Picardie Glasses
ø 11 x 40
ø 11 x 27
ø 7,5 x 7,8
1320 g
750 g
kaptein Roodnat
Cleaning method
Dishwasher safe
Package
CoD
China
Inner Carton (IC)
48 x 31 x 25
IC Contents
4
IC Gross Weight
7,3 kg
Dimensions = Height x Width x Depth (cm)
Export Carton (EC)
4,8 kg
11 kg 20 EC
Customs Tariff Number
4419 0090 00
Cleaning method
Dishwasher safe
CoD
6
12 pcs
EC Gross Weight Pallet
Other languages on request, please contact:
8,3 x 21 x 14,5 27,5 x 24 x 35,5
29 x 38,5 x 44,5
EC Contents
4419 0090 00
7013 3999 00
Slovenia
France
Dimensions = Height x Width x Depth (cm)
Royal VKB Head Ofìce Zilverstraat 40 2718 RK Zoetermeer The Netherlands Tel.: +31 79 3680 500 Fax: +31 79 3680 572 info@royalvkb.com www.royalvkb.com
Willemijn de Groot w.de.groot@royalvkb.com
Picardie Glasses (6x 0,16 cl) DURAL.GL6
Unique Selling Points
Melamine 32 x 25,9 x 3 27 x 34 x 8,8
Inner Carton (IC)
3
Royal VKB Head Ofìce Zilverstraat 40 2718 RK Zoetermeer The Netherlands Tel.: +31 79 3680 500 Fax: +31 79 3680 572 info@royalvkb.com www.royalvkb.com
9
French Carafe by Kaptein Roodnat
Royal VKB’s glass French Carafe together with four 16 cl Duralex Picardie glasses is suitable for the dishwasher.
The design of Royal VKB’s French Carafe is inspired by the famous traditional French Picardie glasses that everybody knows. The carafe with matching glasses is beautiful on every table, not just for serving water but also many other drinks. You can stack the glasses in the neck so that you have one hand free when you carry it around.
Awards The past five year’s RoyalVKB has won numoreus awards. 13x Design Plus, 9x Reddot, 4x GIO Award, 3x North Sea Pearls, 3x Grand Prix, Dutch Design Award, Wallpaper Design Award, an Reddot Honourable Mention and finaly a Design Management Award. Needless to say we are very proud to have in that short time ....
2009
Objets dĂŠco
Best new product for Gifts
Royal VKB Zilverstraat 40 2718 RK Zoetermeer The Netherlands Tel.: +31 79 3680 500 Fax: +31 79 3680 572 info@royalvkb.com www.royalvkb.com
Š 2010 RoyalVKB is a registered trademark of the Royal Delft Group, the Netherlands
072010