Proposal for:
Website Redesign Services
Date Submitted October 13,, 2022
Submitted to: Alexis Johansson 4657 Broadway San Francisco, CA 94111
Submitted by: Oana Miruna 458 B Street Los Angeles, CA 90005
October 13, 2022 Mr. Maxwell Erley, P.E. Chief Engineer for Program Development Department of Transportation 1401 East Street New York, New York 23219 Dear Selection Committee, We are very pleased to submit a proposal in response to your RFP to provide [type of services]. The attached document outlines our proposed approach to the project and addresses the information requirements that were outlined in the RFP. The [name of project] improvement project demands a team capable of successfully handling large complex projects with multiple delivery methods. [Name of studio] is a full service interactive agency specializing usability design and user experience as well as social media and internet marketing. Our company was established in 1995 with a 20+ year track record of success stories as well as national and international recognition. We feel strongly that our team brings a unique set of qualifications to the table and are thrilled to be considered for such an esteemed project. Thank you in advance for the opportunity to submit a proposal for your consideration.
Sincerely, Chris Hathaway
Design Director, Web Solutions Studio
yourstudio
yourstudio.com
455 Main Street
t. 555.555.1234
City, State 12435
f. 555.555.2345
Contents 4
About Us
5
Areas of Expertise
6
Our Process
7
Our Clients
8
Testimonials
9
Meet the Team
10
Case Studies
11
Project Goals & Objectives
12
Scope
13
Proposed Team
14
References
15
Project Schedule & Timeline
16
Appendix 1
18
Appendix 2
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Project Proposal for: Website Design, Development & Hosting
About Us We transform your brand into a visual story by turning your website into an effective way to engage with your audience and a high-performing marketing tool for your business. Background Over the past twenty years, yourStudio has been creating compelling designs for a wide variety of project types. As a full service graphic design and web development agency, yourStudio has grown from a small team of 5 to an international design studio operating out of three countries. Throughout our evolution, we have continued to define and lead the web development sector category and created a rich tradition of award-winning projects.
Experience Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Typi non habent claritatem insitam; est usus legentis in iis qui facit eorum claritatem. Investigationes demonstraverunt lectores legere me lius quod ii legunt saepius.
Philosophy Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Typi non habent claritatem insitam; est usus legentis in iis qui facit eorum claritatem. Investigationes demonstraverunt lectores legere me lius quod ii legunt saepius.
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Project Proposal for: Website Design, Development & Hosting
Areas of Expertise
Planning & Research
Web Application Development
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We develop custom Rails, Linux, Apache, PHP & MySQL web applications and websites. We are also experts with the Kohana development platform and well-versed in AJAX, HTML5, jQuery and JavaScript.
Web & Graphic Design
Marketing & SEO
Bring your brand to life with an Affordable, Responsive, & Mobile-Ready website design that converts traffic and generates sales. This is some additional placeholder text here to balance out each column.
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Website Development
Social Media Integration
We develop websites on a variety of frameworks including WordPress, Rails, and Angular.js. We start with a strategy that reflects your objectives and work with the right technologies that match your specific requirements.
Our solutions focus on community engagement and measure content performance. We develop centralized content calendar for planning, creating, and publishing along with asset libraries and tools to measure growth.
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Project Proposal for: Website Design, Development & Hosting
Our Process Our streamlined approach ensures we solve your challenges by tailoring our proven process to fit your unique needs. Initial Planning First we meet with your team to understand your needs and create a detailed set of design and technical specifications to serve as a roadmap for the rest of the web design process.
Wireframing Wireframes and examples are your first chance to visualize your website and give us a visual representation of the site’s overall layout.
Mockups This is the phase that your website starts to come to life. The backend of the website and new theme is installed. We add color and a bit more detail to the initial wireframes, giving us a stronger visual representation of the final product.
Development This is where the bulk of the website development occurs. We finalize copy, graphics and set up your website’s analytics and get to work performing SEO.
Testing We get to work testing your site’s performance and reliability. We’ll benchmark your site for loading, responsiveness, and speed, while also ensuring that it works reliably and seamlessly on all web browsers and mobile devices.
Training & Launch Your employees will be trained on how to do basic updates to the website including updating home page, news and blog posts. The final website will go live after we run a series of checks.
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Project Proposal for: Website Design, Development & Hosting
Our Clients We work with clients from all industries located all around the world. Our focus is on a collaborative, iterative process that engages every stakeholders in a capacity that ensures a high-impact outcome.
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Project Proposal for: Website Design, Development & Hosting
Testimonials Dan Chan Co-Founder, 45th Street
“The team is always willing to go the extra mile for our team and our clients. They frequently assist us with last minute requests and questions, helping us give our clients the very best service.“ Lena Rodriguez Owner, Seed Industries
“We couldn’t have been more pleased with the proin enim sapien, augue duis dolore eu, biben dum fermentum nunc. Ad minim veniam ris viverra erat a ipsum facilisis eu tristique turpis luctus veniam ris viverra.” Linda Arredo Director, The Peak Foundation
“The team came up with the design on their first try, delivered the complete package on a reasonable budget, and then continued to fine-tune it until the outcomes aligned with the project goals and objectives. They frequently assist us with last minute requests and questions” Will Cendejas Co-Founder & Director, The Conservancy
“The CMS backend was solid and allowed for the enhanced management of content for quick and efficient publishing.
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Project Proposal for: Website Design, Development & Hosting
Meet the Team Our rockstar team has been helping our clients impact a wider audience since 2008. Linda Arredo Partner & Principal To insert your own headshot in a circle you have to go through a few steps. Step 1 is to open the drawing area through “Insert” and then “Drawing.” From there, import your headshot and crop it to a circle. Next you insert it into your doc and move it to the proper location.
Mark Rusch Chief Innovation Officer This page is made using a table. Aene an in metus nec libe ro tempus consectetur. Proin enim sapien, augue duis dolore eu, biben dum ferm entum nunc. Ad minim veniam ris viverra erat a ipsum facilisis eu tristique viverra erat a ipsum facilisis.
Gioa Mancini Lead Developer This page is made using a table. Aene an in metus nec libe ro tempus consectetur. Proin enim sapien, augue duis dolore eu, biben dum ferm entum nunc. Ad minim veniam ris viverra erat a ipsum facilisis eu tristique viverra erat a ipsum facilisis.
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Project Proposal for: Website Design, Development & Hosting
Case Studies
Objective & Approach Conservancy Partners focuses on improving the lives of people and communities by linking them with nature and the environment. They offer land insurances to entities that look for long-term investments in sustainable infrastructure. They needed a new brand id, Website, and marketing materials that aligned with their mission of being stable and strong sustainability sector specialists that provide investors exclusive access to long-term direct investments with a focus on high-quality, large-scale renewables.
Impact Potential clients want to hear about how your work enhanced someone else’s ability to impact their target audience. The impact of their new website and supporting collateral exceeded all benchmarks. The groundwork was laid for Energy Infrastructure Partners to fully realize their growth potential by diversifying into additional geographies in times of energy transition, demographic growth, and increasing demand is limitless.
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Project Proposal for: Website Design, Development & Hosting
Project Goals & Objectives To ensure that we fully understood the scope of the project, our team detailed each of the functional as well as the technical requirements outlined in the body of the [RFP]. Below you’ll find each requirement we were able to identify alongside the solution that [your studio] will apply to meet all requirements. Ad minim veniam ris viverra erat a ipsum facilisis eu tristique.
Goal 1 Improving site design proin enim sapien, augue duis dolore eu, biben dum fermentum nunc. Erat ad minim veniam ris viverra erat a ipsum facilisis eu tristique turpis luctus. Ut consectetur condimentum justo. Objective 1.1: Liquam elementum accumsan nulla, eget cong orci laoreet eu ut luctus. Objective 1.2: Ut luctus justo. Suspendisse mollis convallis sed convallis penatibus. Objective 1.3: Dolor suspendisse pretium vitae nunc viverra ornare etiam.
Goal 2 Improving site design proin enim sapien, augue duis dolore eu, biben dum fermentum nunc. Erat ad minim veniam ris viverra erat a ipsum facilisis eu tristique turpis luctus. Ut consectetur condimentum justo. Objective 2.1: Liquam elementum accumsan nulla, eget cong orci laoreet eu ut luctus. Objective 2.2: Ut luctus justo. Suspendisse mollis convallis sed convallis penatibus. Objective 2.3: Dolor suspendisse pretium vitae nunc viverra ornare etiam.
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Project Proposal for: Website Design, Development & Hosting
Scope Summary The client would like to upgrade their web application service to use PHP based WordPress. This will reduce management time which in turn will reduce costs. We have completed a thorough survey of your current website and identified multiple areas where you will benefit from upgrading. These areas are listed below. In order to meet your needs we would build out a custom theme based on feedback that we gather from your team during the planning and wireframe stages of the project. The custom theme would include custom post types, custom editing features, dynamic page templates, situational CSS styles, and many more advanced WordPress features. We would host your build on our partner servers at WPEngine so that you could benefit from the latest features of managed WordPress hosting which include premium security monitoring, automatic soft-ware upgrades, site backups, CDN network access and instant site restore functionality. Specific inclusions and details: ➔ Develop overall functionality and user interface in order to encourage browsing ➔ Build a latest news/blog section allowing staff members to create regular content. ➔ Create a content management system allowing users to modify listings, content or images. ➔ Create custom page layouts as per the client’s requests as well as market research. ➔ Integrate client’s social profiles such as facebook and twitter with the option for twitter feeds. ➔ Provide twitter and facebook designs matching website branding. ➔ Use a responsive framework so it will be fully compatible with all mobiles and tablet devices. ➔ Complete onsite optimisation for relevant and quality UK and local search results. ➔ Build a user friendly property search feature that allows the user to specify
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Project Proposal for: Website Design, Development & Hosting
Proposed Team This org chart was created in PPT and the file is in your ‘assets (gen)’ folder. PPT offers additional styling options compared to Google sheets that give a more sophisticated end result and is also quite a bit faster than doing that here. Here’s where you’re going to talk about the overall team structure put forth to complete the project.
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Project Proposal for: Website Design, Development & Hosting
Project Schedule & Timeline This schedule outlines the primary tasks that will be completed over the course of the project. Individual tasks may be added, deleted, updated, and/or moved as required. Include text similar to The below schedule is an initial estimate only and a final timeline will be created prior to moving forward with the formal project agreement. The summary chart shown here at the top was made in PPT and the file is in your “assets (gen) folder
Overview
Detailed Schedule Phase I: Research and Discovery Needs assessment session Focus groups User interviews User personas Site goals review
Monday, March 15 Wednesday, March 28 Monday, April 5 Wednesday, April 26 Tuesday, May 11
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Project Proposal for: Website Design, Development & Hosting
Estimated Project Timeline This is another way to set-up your timeline. This way works well for a lengthy project since delays can start right from the beginning with the RFP review process. Breaking it down by days per phase allows the review committee to get a good feel for the overall timeline and a detailed timeline can be provided and agreed upon once the project is awarded.
Phase
Est. Duration
Phase I: Planning Draft master project plan Client reviews
10 Days
Milestone: Finalized Project plan
Phase II: Research and Discovery Needs assessment session Focus groups User interviews
30 Days
User personas Milestone: Put your milestone here
Phase III: Design Phase Vision and requirements gathering Iterative wireframing process Iterative interface design process
30 Days
Milestone: Put your milestone here
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Project Proposal for: Website Design, Development & Hosting
Detailed Cost Estimate Phase I: Research and Discovery Needs assessment session
$2,500
Focus groups
$3,000
User interviews
$1,000
User personas
$2,500
Site goals review
$3,000
Analytics review
$8,500
Subtotal
$20,500
Phase II: Wireframe & Prototyping Sitemap
$2,500
Sketched low fidelity wireframes
$1,500
Flow or process diagrams
$6,000
Identify functionality requirements
$8,500
Subtotal
$16,000
Phase III: Development Consulting Fees
$4,500
Content Management System
$3,000
Web Design
$1,000
Graphic Design
$2,500
HTML & CSS
$3,000
Stock Photography
$8,500
Coding
$10,000
Subtotal
$28,000
Total
$64,500
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Project Proposal for: Website Design, Development & Hosting
Hosting Packages
➔ ➔ ➔ ➔ ➔ ➔ ➔
➔ ➔ ➔ ➔ ➔ ➔ ➔
Basic
Pro
$19.99/mo
$29.99/mo
up to 10k visits per month unlimited data transfer nightly backups constant security monitoring no storage fees direct phone support automatic WordPress updates
➔ ➔ ➔ ➔ ➔ ➔ ➔
up to 20k visits per month unlimited data transfer nightly backups constant security monitoring no storage fees direct phone support automatic WordPress updates
ProPLUS
Custom
$39.99/mo
Quote
up to 30k visits per month unlimited data transfer nightly backups constant security monitoring no storage fees direct phone support automatic WordPress updates
➔ ➔ ➔ ➔ ➔ ➔ ➔
up to 50k visits per month unlimited data transfer nightly backups constant security monitoring no storage fees direct phone support automatic WordPress updates
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Project Proposal for: Website Design, Development & Hosting
Additional Services Rush Deadlines Lorem ipsum dolors sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt. Ipsum dolor sits amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod Web & E-Mail Surveys
+$120/hr
Focus Groups
+$100/hr
Statistical Analysis
+$90/hr
In-depth research and analysis Lorem ipsum dolor sits amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt. Ipsum dolors sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod Web & E-Mail Surveys
+$120/hr
Focus Groups
+$100/hr
Updates and modifications Lorem ipsum dolor sits amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt. Ipsum dolors sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod Web & E-Mail Surveys
+$120/hr
Focus Groups
+$100/hr
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Project Proposal for: Website Design, Development & Hosting
References Samantha D. Hammond Co-founder and CEO, Alliance strategies shammond@alliance.com It helps to include a few key details about your professional relationship. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt. Ipsum dolor sit amet, consectetuer adipiscing elit.
Jacob Mays Director, Aareal Bank jmays@aarealbank.com It helps to include a few key details about your professional relationship. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt. Ipsum dolor sit amet, consectetuer adipiscing elit.
Quintina Castiglione Programme Technical Officer, National Labour Organization qcastiglione@nlo.com It helps to include a few key details about your professional relationship. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt. Ipsum dolor sit amet, consectetuer adipiscing elit.
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Project Proposal for: Website Design, Development & Hosting
Appendix 1 Resumes of team members We have been building custom websites and delivering online marketing services to businesses since 2005. We have built a solid reputation throughout the years with emerging businesses throughout the world. All of our key strategists have a minimum of 5 years of dedicated website strategy experience and some closer to 15. One or more of our experienced strategists are assigned to every project.
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Project Proposal for: Website Design, Development & Hosting
Education Master of Computer Science University of Glasgow Glasgow, UK BSc (Hons) User Experience Norwich University of the Arts Norwich, UK
Gioa Mancini Lead Developer
Relevant Experience Vaimo Strategic / Software Engineer Pretoria, South Africa / 04/2011–Present
Over 9 years of web development experience, with a proven background successfully managing all facets of site development, from initial design and architecture to deployment and client management.
Responsible for leading and managing all facets of web design and development projects including project prioritization, strategic planning, conceptual design, development, execution, implementation and testing. Management of development and production environments and associated resources including server-side applications and databases.
Languages
Elemental Media Group / Director of Web Development Los Angeles, CA / 04/2011–05/2012
JavaScript, JSP, (X)HTML, HTML5, CSS, CSS3, PHP, JavaScript, jQuery, MySQL, Action Script
Core Competencies Creating user friendly websites Front-End Development large scale ecommerce websites Understanding of the client/server model. ➔ Knowledge of Cisco networking devices.. ➔ Extensive Knowledge of databases, servers, operating systems. ➔ ➔ ➔ ➔
Oversee all web projects and services including dynamic website design, site architecture, front-end development and programming using PHP, MySQL, HTML(5)/XHTML, CSS(3), JavaScript and various CMS tools. Responsible for server configuration and administration, acquisition of domain names, SEO, and brand development. Elemental Media Group / Director of Web Development Glasgow, UK / 04/2011–05/2012 Responsible for leading and managing all facets of web design and development projects including project prioritization, strategic planning, conceptual design, development, execution, implementation and testing. Management of development and production environments and associated resources. Parturient montes, nascetur ridiculus mus. Lorem ipsum dolor sit amet
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Project Proposal for: Website Design, Development & Hosting
Appendix 2 Terms & Acceptance of Proposal
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Project Proposal for: Website Design, Development & Hosting
Acceptance of Proposal Please inspect the above scope, description of work and terms for your project, and indicate your acceptance with your signature below. We trust this proposal satisfies your needs, but should anything need clarification or adjustment, please let us know.
Sign & Date
Signature
Print Name / Title
Date
June 20, 2022 / 23
Our Mission Sed sollicitudin, mauris ac posuere pretium, augue dui varius enim, vitae tempus nibh ligula a massa. Maecenas ultricies aliquam ante sit amet varius enim ullam corper.
Our Vision Mauris ac posuere pretium, augue dui varius en im, vitae tempus nibh ligula a massa. Maecenas ultricies aliquam ante sit amet ullamcorper. Class aptent taciti sociosqu ad litora torquent per varius enim conubia sit amet.
Our Company 482 B Street, Victoria, BC V8W 1S6 888.456.3672 info@yourwebsite.com www.yourwebsite.com