A Better place awaits So, you’re looking to sell your Commercial property. Let us guide you through the whole process that we’ve kept positively simple, yet inspiringly effective. After all, we’re here to make it all go smoothly, with no worries for you. Ready to find yourself in a better place?
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Northern exposure You can trust us. Why? Because we are local business people ourselves and have an intimate understanding of the surrounding suburbs and market. We live and breathe it every single day. For over 80 years, we’ve been working in Commercial sales across the whole Northern Beaches including Manly and Seaforth, to the Forest and Belrose area, all the way up to the tip of the peninsula at Palm Beach. Our success is built on developing strong relationships with you and working as a team to achieve your goals. Whatever the industry, size, product or service, we cater for all, from corporate to cafÊ, creative to clinic, office to alfresco, and industrial to institutions.
Track record We don’t want to make this all about us, however you need to know that the people you select to help you sell have the right set of skills, knowledge, experience and most of all, expertise, to get you the best result.
We have helped thousands of mum and dad investors, developers, small to large business owners, institutions, and even National and International corporates, to become the most recognised and awarded commercial real estate agency in the Northern Beaches.
We know what we’re doing in this space, and we want you to benefit from everything that makes us unique.
Upstate facts Commercial
More than
2019
2019
11,000
157
$84,000,000+
Prospective buyers/ tenants on our database
Commercial sale/ lease transactions
Total commercial sales $ value
2019
2019
Our team
$18 million
100%
16
Highest commercial sale price in one transaction
Auction Clearance rate
Experienced team members
More than
More than
700
97 years
50%
Buyer/Lessee appointments 2019
in business on the Northern Beaches
Market Share
Friendliest, most experienced agents you’ll ever have the pleasure of meeting. (Sure, this one’s a claim, but we consider it as fact).
The art of your sale It’s now time to discuss how we take your commercial property from ‘For Sale’ to ‘Sold!’
Our team utilise our collective excellence in service, skills and market expertise to achieve a stress-free result at the very best price possible.
From the beginning to the satisfying end, you will be guided comfortably along the selling process by a team who genuinely care.
And just as every property is bespoke, so too are our marketing strategies, which we engineer to yield an optimum outcome.
Before we get to the steps of selling, let’s elaborate on the selling methods themselves.
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The Auction • An auction campaign typically runs for 4 weeks. • Is ideal for creating urgency in any market and price maximisation. • The buyer can negotiate a purchase before auction. • Offers an immediate exchange of contracts. • The advertising campaign will be specially geared to an Auction sale. • Can reduce marketing costs as your average days on market is lower. • Avoids a ceiling price, enabling us to shoot for the top price.
For Sale • This private treaty method allows negotiation time with interested parties. • Is often preferred by inexperienced buyers, giving them control over submitting offers. • Allows for specialised terms and conditions. • Is a typically longer campaign than an auction campaign. • Priced correctly, negotiations can start early in the campaign, reducing days on market.
Off market • Property is showcased via the Upstate website only. • All potential buyers on our database are notified. • Compression viewing is used to give buyers notice that they are not the only buyers. • Selling to a database buyer reduces marketing costs, campaign time and open for inspections. • There is no guarantee of maximised pricing as the market is not surveyed.
Ecosystem of selling Our sales campaign bow comprises many strings (and we’re maestros, if we do say so ourselves). Presentation To realise the full potential of your property, it’s critical a buyer sees it at its very best which is why we have reasonably priced stylists, gardeners, cleaners and repairers ready to help.
Method Sale, Auction or Off The Market? Rest assured, we’ll consider and offer you the option best suited to your property.
Marketing We’ll utilise the media channels best served to get your property in front of the best potential buyers - this includes a heavy weight in digital. We have the right tools to help us get your property in front of the right eyes, faster.
Inspections We show all property by appointment when your buyer needs to see it. And let’s not forget the expert agent who will present your property to buyers in the very best way possible.
Communication The channels will be constantly open, with calls to you regularly and written reports provided.
Buyers Those who show interest will be communicated with clearly and frequently via email, text messages and phone calls – at times convenient to them.
Negotiation Your agent will use their expertise, along with the pooled expertise of Upstate, to negotiate the very best price for your property.
Marketing magic Or perhaps marketing muscle is a more
promotional video. Our photographers and
apt way to describe how we go about
videographers are the best in the business,
promoting your property. Either way, every
adept at how best to showcase your
detail of your property’s campaign will
property, with minimal disruption to you.
be meticulously directed and finessed. Our marketing designers and floor
Each campaign is accompanied by a
planners will create an advertising
persuasive story, written by our expert
framework for your property that will
marketing department. Once your
look unmistakably Upstate. Within this
advertising assets are completed, it’s
design lives your photographs and
time to distribute to potential buyers.
“In-house creative and digital marketing experts.�
Digital delivery Critically important to your marketing mix, we use several digital portals to place your property before the eyes of prospective buyers.
Our real estate clout has allowed us to negotiate with commercialrealestate.com.au and realcommercial.com.au plus others, to provide you with exclusive Premium Packages to truly stand-out from the clutter.
Your Premium Package includes: Larger advertisements Top of search criteria for extended time Up to 16 times more enquiries
Along with your Premium Package, your property will enjoy 24/7 exposure on other relevant websites.
upstate.com.au
Social networking Upstate agents are masters of social
through their social media channels. It’s all
media marketing. Backed by an even more
part of our digital-first philosophy: target,
specialised social team, your property will
track, take action. This is designed to work
be promoted on Facebook, Instagram
in unison with our other digital targeting
and LinkedIn. Your property advertisement
platforms, such as commercialrealestate.
will be delivered to the correct pool
com.au and realcommercial.com.au
of potential buyers, and using concise
Potential buyers won’t miss seeing your
retargeting tech, we’ll ensure your property
property listing, including those living
stays visible (top of mind) as they move
beyond the local area.
Email prowess Having an incredible database of 86,000 allows us to utilise our e-marketing program to quickly determine possible buyer matches and distribute emails accordingly. It’s not a scattergun approach, rather, we specifically target quality potential buyers to save time and marketing budget.
Tactile tactics Of course, for many people, there’s nothing like the feel of a glossy brochure in your hands. We will create elegant collateral designed for those with a more traditional marketing preference. When needed, we will also target prospective tenants in local and NSW-wide publications, such as Manly Daily, Mosman Daily, Sydney Morning Herald, Financial Review, Chinese Herald and North Shore Times.
Superior Signage Exposure on-premise plays a significant role in directing and assuring potential buyers. Our distinct, uniformly branded Upstate signage ensures everyone knows your property is on the market, marketed by the best. What buyers will see is unique, eye-catching signage that creates a sense of occasion to take your property from ‘for sale’ to ‘sold’. This property signage, combined with our general street advertisement activity (such as bus shelter posters, leasing signage, sponsorship signage and more), gives Upstate a solid visual branding presence throughout the Northern Beaches.
Smoother moves Introducing our complimentary Upstate Property Concierge. They will assist you with everything from how best to spruce-up a facade, to enlisting one of our experts who will guide you with the presentation of your property, to finding packing and removal services, to helping to organise utility connections. This includes and is not limited to:
Building & Pest Inspections
Garden Maintenance
Clearing hazards
Budget Forecast
Waste Management Rubbish Removal
Managing tenancy disputes
Cleaning of common areas
Window compliance
Entry swipes
Smoke Alarms
Ongoing repairs and maintenance
Issuing notices for breaches
Dealing with complaints
Garden Maintenance
Council inspections
Risk assessment on the building
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What’s next? All that’s needed now is the green light from you and we’ll do the rest.
We would be honoured for you to sell your property with us, and in return, we will be the perfect partner you can trust.
Let’s have a coffee next and discuss the authorisation process.
This includes: • Signing the Upstate agency agreement. • Approve the proposed marketing calendar.
Then we High-5. Simple.
We’ll help you find yourself in a better place.
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Strength in Numbers The Upstate team is one of the strongest in the industry, and continues to grow. Formidable, yet diverse, you’re sure to click with the ideal expert to help you find yourself in a better place.
Thank you
A New Way to Real Estate
+61 02 9939 6788 hello@upstate.com.au upstate.com.au Level 1, Suite 15 888 Pittwater Road Dee Why, NSW 2099
Icons by Made from the Noun Project | Photography from Unsplash by John Schnobrich, Shifaaz Shamoon, FreeStocks Org, Kal Loftus, RawPixel, Jakob Owens, Candice Picard, Lachlan Dempsey, Caleb Jones.