A New Way to Real Estate
Hello Let us guide you through the nitty gritty of marketing your property. Fear not, it’s a process we have kept delightfully simple, yet is sublimely effective. Ready to find yourself in a better place? Of course you are.
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Northern delights As clichÊ as it is to say, living on The Northern Beaches is basically life in paradise. Whatever demographic, our beloved Northern area caters for all walks and stages of life. We’ve collated the figures and the appeal is certainly real.
Northern Beaches Stats Over 3,200 properties sold in 2019 A significant increase in Auctions vs Private Treaty over the past 5 years Infrastructure spend in the last 3 years over: $278.5 million Number of development applications in 2019: 358 Exceptional growth of 65% over the past 5 years Median house price in 2019: $1,860,000 Median unit price in 2019: $1,012,500 Highest residential sale reported in 2019: $20.5 million*
*Information provided by Domain.com.au, Realestate.com.au & Northern Beaches Council at time of printing
Track record Our own stats are equally impressive. Since 1922, our company has sold, managed, developed, rented, leased and marketed properties on the Northern Beaches for thousands of customers. It’s this longevity of expertise that has seen us constantly recognised as the area’s number 1 agent.
While the Upstate brand itself is new, our perpetual ambition of pushing the real estate industry forward through excellence in service and innovation – and always striving to find the very best price – has never been stronger.
Upstate facts More than
2019
2019
63,000
306
$373,000,000
Prospective buyers on database
Property sale transactions
Total sales $ value
2019
More than
Sales agents
$11.89 million
60
25+
Highest sale price in one transaction
Real estate experts in our team
in our team
More than
More than
3,500
97 years
165,000+
Open homes in 2019
in business on the Northern Beaches
Web views
Friendliest, most experienced agents you’ll ever have the pleasure of meeting (sure, this one’s a claim, but we consider it as fact).
The art of your sale Here’s how we go about taking your property from ‘For Sale’ to ‘Sold, Let’s Crack Open The Champagne’.
Our talented team will utilise their collective excellence in service and market expertise to close your property deal at the very best possible price.
From beginning to satisfying end, you will be ushered along the selling process with clarity and transparency.
And just as every property is bespoke, so too are our marketing strategies, which we engineer to yield an optimum outcome.
Before we get to the steps of selling, let’s elaborate on the selling methods themselves.
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The Auction • An auction campaign typically runs for 4-5 weeks. • Is ideal for creating urgency in a slower market. • The buyer can negotiate a purchase before auction. • Offers an immediate exchange of contracts with no ‘cooling off period’. • The advertising campaign will be specially geared to an Auction sale. • Can reduce marketing costs as your average days on market is lower. • Avoids a ceiling price, enabling us to shoot for the top price.
For Sale • This private treaty method allows negotiation time with interested parties. • Is often preferred by inexperienced buyers, giving them control over submitting offers. • Is a typically longer campaign than an auction campaign. • Priced correctly, negotiations can start early in the campaign, reducing days on market.
Off market • Property is showcased via the Upstate website only. • All potential buyers on our database are notified. • Compression viewing is used to give buyers notice that they are not the only buyers. • Selling to a database buyer reduces marketing costs, campaign time and open homes. • There is no guarantee of maximised pricing as the market is not surveyed.
Ecosystem of selling Our sales campaign bow comprises many strings (and we’re maestros, if we do say so ourselves). Presentation To fall in love with your property, it’s critical a buyer sees it at its very best. Of course, we’re not all Neale Whitakers. Which is why we have reasonably priced stylists, gardeners, cleaners and repairers at the ready to help.
Method Sale, Auction or Off The Market? Rest assured, we’ll consider and offer you the option best for your property sale.
Marketing We’ll utilise the media channels best served to get your property in front of the best potential buyers - this includes a heavy weight in digital. We have the right tools to help us get your property in front of the right eyes, faster.
Open Homes We call it Event Day. Because we treat it as such, with eye-catching flags, directional signage, information displays, dynamic selling and music playing. And let’s not forget the expert agent who will present your property to buyers in the very best way possible.
Communication The channels will be constantly open, with calls to you after every open home, and a written report provided to you every week.
Buyers Those who show interest will be communicated with clearly and frequently via email, text messages and phone calls – at times convenient to them.
Negotiation Your agent will use their expertise, along with the pooled expertise of Upstate, to negotiate the very best price for your property.
Marketing magic Or perhaps marketing muscle is a more
promotional video. Our photographers and
apt way to describe how we go about
videographers are the best in the business,
promoting your property. Either way, every
adept at how best to showcase a property
detail of your property’s campaign will be
visually, with minimal disruption to you.
meticulously directed and finessed. Our marketing designers and floor
Each campaign is accompanied by a
planners will create an advertising
persuasive story, written by an expert
framework for your property that will
property copywriter. Once your advertising
look unmistakably Upstate. Within this
assets are completed, it’s time to distribute
design lives your photographs and
to potential buyers.
“In-house creative and digital marketing experts.�
Digital delivery Critically important to your marketing mix, we use several digital
portals to place your property before the eyes of quality buyers.
Our real estate clout has allowed us to negotiate with domain.com.au and realestate.com.au to provide you with exclusive Premium Packages to truly stand-out from the clutter.
Your Premium Package includes: Larger advertisements Top of search criteria for extended time Up to 16 times more enquiries
Along with your Premium Package, your property will enjoy 24/7 exposure on other relevant websites.
Social networking Upstate agents are masters of social
as they move through their social media
media marketing. Backed by an even more
channels. It’s all part of our digital-first
specialised social team, your property will
philosophy: target, track, take action,
be promoted on Facebook, Instagram
Something the competition just can’t do.
and LinkedIn. Your property advertisement
This is designed to work in unison with our
will be delivered to the correct pool of
other digital targeting platforms, such as
potential buyers both geotargeted and
realestate.com.au Audience Maximiser
demographically. We market to people
and domain.com.au Social Boost.
who have enquired on similar property
In other words, potential buyers won’t miss
using concise retargeting tech, we’ll ensure
seeing your property listing, including
your property stays visible (top of mind)
those living beyond the local area.
Social media target marketing We know where your buyers are looking and we serve them Facebook, Instagram and LinkedIn ads, videos and Instagram stories featuring your property.
The Campaign Process
Step 1: Video Creation
Look-a-like audiences based off these buyer demographics
Step 2: Campaign Setup
Import our buyer database into Facebook & Instagram
Step 4: Ads shown to Audiences
Geographical & demographical audiences target market
Custom audiences retargeting website visitors
Email prowess Having an incredible 50,000 database allows us to utilise our e-marketing program to quickly determine possible buyer matches and distribute emails accordingly. It’s not a scattergun approach, rather, we specifically target quality potential buyers to save time and marketing budget.
Tactile tactics Of course, for many buyers, there’s nothing like the feel of a glossy brochure in your hands. We will create elegant collateral designed for those with a more traditional marketing bent. When needed, we will also target buyers in local and NSW-wide publications.
Superior Signage Exposure on-premise plays a significant role in directing and assuring potential buyers. Our distinct, uniformly branded Upstate signage ensures everyone knows your property is on the market, marketed by the best. What buyers will see is unique, illuminated street signage, eye-catching flags and teardrop banners to create a sense of occasion, and easy to read directional signs. This multiple property signage, combined with general street advertisement activity (such as bus shelter posters, leasing signage, sponsorship signage and more), gives Upstate a solid visual branding presence throughout the Northern Beaches area. All that’s needed now is the green light from you to allow one of our ever-growing team of expert agents to take your property from sale to sold.
Strength in Numbers The Upstate team is one of the strongest in the industry, and continues to grow. Formidable, yet diverse, you’re sure to click with the ideal expert to help you find yourself in a better place.
Thank you
A New Way to Real Estate
+61 02 9971 9000 hello@upstate.com.au upstate.com.au Level 1, Suite 15 888 Pittwater Road Dee Why, NSW 2099
Icons by Made from the Noun Project | Photography from Unsplash by John Schnobrich, Shifaaz Shamoon, FreeStocks Org, Kal Loftus, RawPixel, Jakob Owens, Candice Picard, Lachlan Dempsey, Caleb Jones.