Social Media Trends 2018

SOCIAL

MEDIA

TRENDS ARE HERE

CONTENT

CROWD UGC PLATFORMS

1

SOCIAL MESSAGING HAS ALREADY SURPASSED

SOCIAL MEDIA USAGE

People used to communicate with businesses via the phone, then emails, and then social media‌

now, it’s

social messaging

80%

A survey by Oracle found that of senior marketing & sales executives around the world are already using chatbots for their business or plans to use them by 2020.

2

BUSINESSES CAN NO LONGER

AFFORD TO IGNORE SOCIAL CUSTOMER

SERVICE!

A survey of more than 1,000 people

by Sprout Social found that of the respondents

46%

have “called out� or complained about a business on social media

nuclear energy

Sprout Social discovered that, when shunned

30% of their respondents will go to a competitor on social media,

&

26% will less likely use the company’s product or service.

3

VIDEO IS EVERYWHERE

According to a survey

by Animoto, more than 50% of marketers

đ&#x;™‹đ&#x;’°đ&#x;“ˆ surveyed had planned to increase their spend on video ads on Facebook (63%), YouTube (60%), Twitter (52%), and Instagram (50%)

Buzzsumo’s research on 880M Facebook posts

VIDEO POSTS

in 2017 found that have the highest average engagement and

twice

engagement

the level of of other post types on average.

4

LIVE STREAMING WILL CONTINUE ITS EXPLOSIVE

RISE IN POPULARITY

80%

About of consumers would rather watch a live video from a brand than read a blog,

82%

and would prefer live video to written social media updates.

5

User-Generated Content can help drive reach

and engagement

By leveraging National Geographic’s Instagram followers,

Microsoft was able to reach about

91M

people.

6

Augmented reality will finally

take offÂ

Check out these mascots and team

logos in AR

Just in time for March Madness!

7

People first!

Creating a fully optimized profile for the character complete with experience, recommendations, and original blog articles.

đ&#x;˜‰

#opportunity

8

BRAND

FATIGUAG…

ð&#x;˜–

Increased volume of businesses is also leading to an increased presence of brand-written content.

đ&#x;˜´

#FACT_CHECKING

#UNDERSTANDING_PEOPLE

MARKETERS HAVE REALIZED THAT SOCIAL MEDIA ISN’T JUST A WAY TO SHARE YOUR CONTENT.

BRANDS RANDS OPERATING LIKE MEDIA COMPANIES

BRANDS ARE SHIFTING AWAY FROM HEAVY DIRECT RESPONSE ADS THAT HAVE THE STRICT GOAL OF SELING, AND

MOVING TOWARD USING CONTENT TO TELL STORIES!

9

Local and personal experiences will sharply

increase in popularity

The fast food chain tweeted out an image of Pepe the Frog‌.

😐

An entire staff created for the campaign stayed in Sochi to document athlete journeys with photos, videos, and other content.

The campaign resulted in 78,000+ uses of the campaign hashtag #itaddsup, a 12% increase in overall social audience, and 97M brand impressions.

Everyday Congrats from Tina Fey

by American Express

The videos resonated so much with viewers, the campaign resulted in over 30M views and a 20% lift in brand consideration for AMEX.

10

ANOTHER SEARCH

11 stories

More than 300M people are sharing stories

on Instagram and WhatsApp separately every day

Z Z…?

•Connect with Gen Z influencers.

•Understand what they need.

•Highlight real people.

knowyourmeme.com/memes/i-d-hit-it

@GymShark did success it primarily through partnering up with non-celebrity fitness influencers to reach a younger demographic including Gen Z.

•The global Gen Z population is expected to reach 2.56 billion by 2020, and 84.7 million in the US. •85% of Gen Z uses social media to find out about new products.

•32% of Gen Z watches at least an hour of video content online each day.

•Nearly half of those in Gen Z will spend 10 hours a day online.

but…

12

PRIVACY and open source

will take precedence

IHOP Retweets an Anti-Hillary Campaign Message

Although the company later claimed that its Twitter account was hacked, few seemed to believe it. "Hackers compromised the @IHOP Twitter account in order to retweet one single tweet... Seems legit,"

https://mypermissions.com

The more modern your campaign is, the better chances you’ll have at connecting with your audience, and differentiating yourself from the crowd.

H C T C FA

G N I K EC G N I D N

A T S R E D UN E L P O PE

S E L U R

CREDITS blog.kissmetrics.com/7-social-media-trends/ blog.bufferapp.com/social-media-trends-2018/ sproutsocial.com/insights/marketing-trends/ sproutsocial.com/insights/social-media-trends/ inc.com/zoe-henry/social-media-fails-2017.html/ inc.com/larry-kim/9-social-media-trends-to-pay-attention-to-in-2018.html socialmediatoday.com/news/social-media-trends-in-2018-infographic/517131/ forbes.com/sites/jaysondemers/2017/12/27/7-social-media-trends-that-will-dominate-2018/#3e2e433025fb/ adweek.com/digital/penny-wilson-hootsuite-guest-post-5-trends-that-will-shape-social-media-in-2018/