A. BANK GM and UPI

GUERRILLA MARKETING TACTIC STORY BOARD College Campus Financial Maze

A: R epresents the positioning for

the A. BANK Financial Maze where students will work their way to the end by choosing how and where they spend their money throughout each month.

A

Time: T he A. BANK Maze will be

constructed during the middle of the day while students are in class. The Maze will stand for a week to ensure a high ROI.

ROI: T he return on investment Example College Campus

is to create awareness within the college student demographic of the financial stability

Location: Local College Campus Scene 1: M aze is constructed in the middle of campus outside to where student traffic is highly concentrated.

Pay Rent For Apartment Pay Mortgage For House

OR Buy That New Computer You’ve Always Wanted

Decision 1: Pay for Rent or Buy that new computer you wanted Scene 2: T he first decision will revolve around the idea of using some money to buy that new computer or saving up to pay for your rent that month

You Are Now Behind on Rent.

Go Back and Reconsider Your Decision

Results:

Those that choose to buy the new computer move to a dead end and will be informed of how much they’re now behind on bills

Scene 3: T he dead end will have a post similar to the decision posters, but they will have to go back and reconsider their decision.

OR Pay Your Utilities Bill

Go Out With Your Friends and Have a few Drinks

Decision 2: Pay Utilities Bill or Go Out With Your Friends and Have some drinks Scene 4: T he second decision will revolve around the idea of using some money to go out and have a good time or paying your utilities bill

You Missed Paying Your Bill and Now You’re Hung Over and Behind.

Go Back and Reconsider Your Decision

Results:

Those that choose to go out with their friends move to a dead end and will be informed of how much they’re now behind on bills

Scene 5: T he dead end will have a post similar to the decision posters, but they will have to go back and reconsider their decision.

$

!

Save up money for an Emergency Fund

OR Take a Road Trip or Vacation for the Weekend

Decision 3: Save up for an emergency fun or Go on a road trip or vacation for Scene 6:

the weekend.

T he third decision will revolve around the idea of saving money for an emergency fund to going on a road trip or vacation

You used that extra money to go on a vacation and now you don’t have any extra money. Go back and reconsider your decision

Results:

Those that choose to go on a road trip move to a dead end and will be informed of how much they’re now behind on bills

Scene 7: T he dead end will have a post similar to the decision posters, but they will have to go back and reconsider their decision.

It’s never too late to plan for the future. Start saving for Rent, Utilities, and an Emergency Fund today!

Scene 8: A fter reconsidering decisions, students will exit the maze where

A. BANK has a poster explaining that it’s never too late to prepare for the future.

UNIQUE PROMOTIONAL ITEM Alarm Clock With Digital Access To Your Financial Account.

A. BANK’s UPI will be a small digital clock that functions as a clock with the date, but also as a constant update of your financial account at A. BANK. The screen will be a touch screen where the customer can switch between the time setting and balance setting.

The balance setting will be a continuous update of previous expenses and deposits/income.

This will ensure that A. BANK customers no longer need to rely on a paper ledger. They can focus on the paperless banking aspect of A. BANK. Customers will also be able to avoid spending large amounts of time logging onto the website to check balances