1 E X P O 2 0 1 5 M I L A N I TA L Y
the
Zero Hunger Challenge United for a
Sustainable World
EXPO 2015 M I L A N I TA LY
the
Zero Hunger Challenge United
C
for a
Sustainable World
Zero Hunger Challenge United Sustainable World FOR A
UNMILAN ITALY
EXPO 2015
THE
EXPO 2015 M I L AN I TA LY
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UN EXPO 2015 Studies
UN EXPO 2015
UN EXPO team Coordinator: C. Velez Fraga - Art director: A. Porfido
© 2014 | ROME, FEB.2014
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The Zero Hunger Challenge United for a Sustainable World
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The ZHC is a campaign of the UN has its own brand identity. Without “THE”
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I have seen on the Web some different declinations of this logo. I don’t know if the United Nations Team is in agreement with these different solutions.
6 LE DÉFI
FAIM
ZÉR
ПРОГРАММА
EL RETO DEL
HAMBRE
CER
In this slide you can see the declination of the logo in the 6 official languages. The campaign is present on social media such as FB, Twitter, YouTube, Google+ and Pinterest. It is important to note that the position of the spoon follows the “O” of the word ZERO.
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I analyzed the colors and the symbols that build the visual identity. For the 5 pillars there are 5 colors from brown to yellow/orange
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Analyze the visual elements of logo: typography of claim, square brown box, yellow circle, spoon and relation between spoon and O of zero word
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UN ONU We cannot use the Embem of UN. A good point for us is that the UN color is very recognizable by the people, and we have to use the acronym UN for English and ONU for Italian
The Living Ocean and Coast (Costa e Oceani che vivono)
Better city, better life (CittĂ migliore, vita migliore)
History of the UN EXPO LOGO
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UN EXPO 2015 team UN EXPO LOGO It is very close to the ZHC logo from the UN.
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Š 2014 | ROME,18.02.2014
UN EXPO LOGO draft A
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English Horizontal version. This is the draft with a little restyling of the ZHC Logo. I cut off the square box because I have seen that they have used a circle on the Google+ Channel. I also changed the font (Helvetica NEUE) because I need consistency with the other words in the logo. This is a complete logo with symbol, UN acronym, date, location and pay off.
UN EXPO LOGO draft A
Italian version
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UN EXPO LOGO draft A
Vertical versions
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UN EXPO LOGO draft A
Small size
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UN EXPO LOGO draft A
This is a simulation of the declination of our logo in an exhibition.
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UN EXPO LOGO draft A
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UN EXPO LOGO draft A
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UN EXPO LOGO draft A
T-shirt
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UN EXPO 2015 team UN EXPO LOGO It is in-between the UN Campaign and a new sign to be used at the Expo
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Š 2014 | ROME,18.02.2014
UN EXPO LOGO draft B
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We have lost the brown circle and we have put together in the circle the ZHC claim and the UN Expo 2015. I emphasized the UN blue and, also in the pay-off, I remarked the word UNITED.
UN EXPO LOGO draft B
Italian version
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UN EXPO LOGO draft B
Vertical versions
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UN EXPO LOGO draft B
Small size
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UN EXPO LOGO draft B
This is a simulation of the declination of our logo in an exhibition.
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UN EXPO LOGO draft B
This is a simulation of the declination of our logo in an exhibition.
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UN EXPO LOGO draft B
This is a simulation of the declination of our logo in an exhibition.
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UN EXPO LOGO draft B
T-shirt
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UN EXPO 2015 team UN EXPO LOGO It is a proposal to use a completely new logo for the EXPO 2015 exhibition
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Š 2014 | ROME,18.02.2014
UN EXPO LOGO draft C
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It is a completely new logo. Font: EXO, it is free font to use on web and on print. We kept the SPOON SYMBOL and also the “O” from the Zero word, and the Spoon, in that position, changes the “O” in the Zero Sign. I have chosen the colors Green and Blue because the people recognize these colors as the colors of the Earth. And this is good for us because the blue is also the color of the United Nations.
UN EXPO LOGO draft C
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Italian version. Another good point about this logo is that the claim and pay-off are independent from the symbol, and this is good for the declination in all 7 languages.
UN EXPO LOGO draft C
Vertical versions
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UN EXPO LOGO draft C
Small size
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UN EXPO LOGO draft C
This is a simulation of the declination of our logo in an exhibition. I would like to remark that the green color is good to attract attention also because the logo works very well in negative form.
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UN EXPO LOGO draft C
This is a simulation of the declination of our logo in an exhibition.
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UN EXPO LOGO draft C
This is a simulation of the declination of our logo in an exhibition.
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UN EXPO LOGO draft C
T-shirt
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UN EXPO LOGOS
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UN EXPO 2015 team
After sharing with UN NY team
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missing “The”
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SďŹ da fame Zero. Uniti per un mondo sostenibile
The Zero Hunger Challenge. United for a Sustainable World
The Zero Hunger Challenge. United for a Sustainable World
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SďŹ da fame Zero. Uniti per un mondo sostenibile
UN EXPO 2015 Studies Exhibions Concept
UN EXPO 2015
1 UN EXPO team Coordinator: C. Velez Fraga - Art director: A. Porfido - Team members; Aoife Riordan | Andrea Tornese | Giacomo de’ Besi
© 2014 | ROME,18.02.2014
UN EXPO 2015 team THE SPOON
The idea is to use our symbol that is the SPOON as an installation. (Examples: bears in Berlin) I would like to have different big spoons in every location. It will be nice if Italian artists or designers could build these SPOONS.
2 Š 2014 | ROME,18.02.2014
Spoon
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Spoon
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Spoon
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Spoon
Vertical versions without payoff
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Spoon
Vertical versions without payoff
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Spoon
Vertical versions without payoff
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Spoon
Vertical versions without payoff
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Spoon
Vertical versions without payoff
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Spoon
Vertical versions without payoff
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Spoon
Vertical versions without payoff
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Spoon
Vertical versions without payoff
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UN EXPO 2015 team MIRRORS. If we can push the pay-off “UNITED…” that means that all people should take responsibility for our world, we could remark the concept that we ALL are the possibility to make a change. This is why I would like to build some mirrors with a graphic including our pillars where the people can look at themselves to understand that we all can do something for the world.
14 © 2014 | ROME,18.02.2014
Mirrors
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Mirrors
Italian version
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Mirrors
Vertical versions
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Mirrors
Vertical versions without payoff
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UN EXPO 2015 team
Thank you "No Animals Were Harmed for this."