綠建築 A0761057 魏珮筑
CONTENT 1.0 Executive Summary 1.1 Problem 1.2 Solution 1.3 Market 1.4 Competition
2.0 Opportunity 2.1 Problem Worth Solving 2.2 Our Solution 2.3 Roadmap/Future Plans
3.0 Market Analysis Summary 3.1 Key Customers 3.2 Future Markets 2
4.0 Execution 4.1 Sales Plan 4.2 Location and Facilities 4.3 Technology
5.0 Company and Management Summary 5.1 Organizational Structure 5.2 Management Team
6.0 Green House
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1.0 Executive Summary
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1.1problem
Insufficient energy research and development in the construction industry, lack of self-investment in design and technology research and development capabilities.The research and development of the domestic construction and equipment industry, compared with the advanced countries such as the United States and Japan, the ability to invest in design and technology research and development is weak, especially in the field of smart green building innovation, and it is more solid than the international big factory. Most of the domestic enterprises are small and medium-sized enterprises, and it is necessary to promote the integration of cross-sector industries to strengthen international competitiveness.
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1.2 Solution
Return to nature: The exterior of green buildings should be integrated with the surrounding environment, harmonious, complementary, and protected to protect the natural ecological environment. Comfortable and healthy living environment: Building materials and decoration materials that are harmful to the human body are not used inside the building. The indoor air is fresh, the temperature and humidity are appropriate, and the occupants feel good and healthy.
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1.3 Market
Green building materials prevents the usage of toxic paints containing lead, in turn improving indoor air quality. Furthermore, the products also offer plentiful natural lighting thereby reducing energy usage which thereby reduces the overall expenditure. Copious raw material availability coupled with a large number of manufacturers is expected to aid the growth of market. Technological innovations have facilitated a rise in demand in green building materials, as products are becoming increasing affordable and readily available. As a result, the demand has increased dramatically over the past few years majorly due to rebounding construction market. 7
1.4 Competition
The Taiwan Green Building Mark has a long history and is highly recognized by the international community. Many companies wishing to set up factories or develop buildings abroad hope to get the green building seal of Taiwan. In order to assist enterprises to enhance their industrial competitiveness and achieve sustainable development goals, the Ministry of the Interior's Architectural Research Institute has introduced local climatic conditions, relevant laws and design practices, and has established a “local benchmarking method� to introduce overseas green building certification marks. And has been officially on the road since July 1
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2.0 Opportunity
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2.1 Problem Worth Solving
Not long ago, the United Nations Intergovernmental Panel on Climate Change clearly warned the world in its comprehensive report that the global warming trend has become irreversible and will pose a serious threat to human development. This represents the health of the earth in which human beings live. The health of the earth has already turned red. Under such circumstances, we must take more active measures to improve the living environment of human beings. At this time, if the purpose of green building is only to reduce The negative impact of the environment, then such a green building has no positive effect on the global environment. Because the socalled green building is only a little less burdensome on the environment than the typical energy-consuming and resource-consuming modern buildings, but the impact is still negative, and the improvement of the earth ecosystem
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2.2 Our Solution
In the face of the deterioration of the ecological environment and the challenges of global warming, more active and forward-looking means are necessary. Next, the development of the concept of green building should emphasize two directions: First, encourage real green buildings based on restoration, and To build new green buildings, the government and the industry should focus on “upgrading� existing buildings into green buildings. Second, expand the spatial scale of green building concepts, transcend buildings, and think about how to repair existing non-sustainable cities. Let the entire city become an ecologically sustainable system. Green buildings are a must for ecologically sustainable cities, but to move towards ecologically sustainable cities, we have more work to do outside of green buildings. 11
2.3 Roadmap/Future Plans
This program is based on the environmental protection and carbon reduction appeals. The period is integrated with the economic development of the production area to achieve complementary effects. The program was approved and implemented by the Executive Yuan on December 16, 1999. All the promotion measures are actively carried out. in. With the promotion of a smart green building policy, we will promote the innovative life application of smart green buildings, and drive related technology development and industrial development. On the basis of existing green buildings, we will introduce the application of technology and technology to promote the smart green building industry. To meet the needs of the people's lives, such as safety and health, convenience and comfort, energy saving and carbon reduction, and comprehensively improve the quality of living environment, become a model of leading international and implement the policy goal of establishing a low carbon island in Taiwan.
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3.0 Market Analysis Summary 3.1 Key Customers 3.2 Future Markets 13
3.1 Key Customers
Green building materials prevents the usage of toxic paints containing lead, in turn improving indoor air quality. Furthermore, the products also offer plentiful natural lighting thereby reducing energy usage which thereby reduces the overall expenditure. Copious raw material availability coupled with a large number of manufacturers is expected to aid the growth of market. Increasing demand for green building materials coupled particularly in emerging economies is expected to have a positive impact towards market growth. In addition, presence of large number of manufacturers is expected to increase the ease in sourcing the products. Oversupply of green building materials is expected to lower product price which is growth over the forecast period. 14
3.2 Future Markets
For a property to obtain the “Green Building� certification, it must undergo a comprehensive sustainability evaluation: high energy efficiency, resource-conserving materials, use of the existing infrastructure, durable and versatile products – just some of the factors that contribute to compliance with sustainable building standards and the award of the quality seal. Geberit is serving this growth market with appropriate products: for example, the water-saving dual-flush and flush-stop technologies. In 2011 alone, these helped save around 1,700 million cubic meters of water, equivalent to more than half the annual water consumption of all German households.
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4.0 Execution
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4.1 Sales Plan
In the 21st century, urban development has already jumped off the boundaries of the country, and appropriate urban development planning can drive regional economic development and help each other with the original geographical context. Identify key market factors and provide a correct assessment of marketing decisions in the context of the market environment, market conditions, and market demand trends in the development of new developments. Predict potential demand scales and market penetration under different product planning and environmental conditions.
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4.2 Location and Facilities
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4.3 Technology
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5.0 Company and Management
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5.1 Organizational Structure
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5.2 Management Team
The management team is also generally responsible for putting together the business strategy and ensuring the business objectives are met. The Management team are held accountable by the companies board of directors. Some organisations may operate a fairly flat team hierarchy with one or just a few layers of management while other companies may operate with several layers of the management team.
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6.0 Green House
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