Urna Semper
The Green Building
CONTENT 1.0 Executive Summary 1.1 Problem 1.2 Solution 1.3 Market 1.4 Competition
2.0 Opportunity 2.1 Problem Worth Solving 2.2 Our Solution 2.3 Roadmap/Future Plans
3.0 Market Analysis Summary 3.1 Key Customers 3.2 Future Markets 2
4.0 Execution 4.1 Sales Plan 4.2 Location and Facilities 4.3 Technology
5.0 Company and Management Summary 5.1 Organizational Structure 5.2 Management Team 5.3 Personnel Plan 5.4 Company History and Ownership
6.0 Green House
3
1.0 Executive Summary 1.1 Problem 1.2 Solution 1.3 Market 1.4 Competition 4
1.1 Problem Exploring the problems facing the smart green building at this stage, including the lack of relevant laws and regulations for smart green buildings, the need for construction for implementation, and the wisdom of green building innovation, covering a wide range, to promote the support of the general public and industry. It is necessary to start from the integration of related systems and technology research and development, and at the same time, talent cultivation and demonstration application promotion can achieve breakthroughs. The related issues are as follows: 1. Insufficient energy research and development in the construction industry, lack of self-investment in design and technology research and development capabilities.The research and development of the domestic construction and equipment industry, compared with the advanced countries such as the United States and Japan, the ability to invest in design and technology research and development is weak, especially in the field of smart green building innovation, and it is more solid than the international big factory. Most of the domestic enterprises are small and medium-sized enterprises, and it is necessary to promote the integration of cross-sector industries to strengthen international competitiveness. 5
2. The construction-related laws and regulations regulate the mechanism, which does not meet the needs of industrial innovation.In the early years of China's research and development of construction, building materials, equipment and other related laws and regulations, rules or standards, often cited international standards and benchmarks, but the wisdom of green building is an innovation field, currently lacking relevant laws, regulations and evaluation systems, internationally There is no precedent. In order to promote the smart green building industry smoothly, including the design, construction and operation management and other building-related laws and regulations, rules or standards, it is necessary to re-examine the amendments or make necessary. 3. Insufficient mastery of the communication technology of the architects, lack of system integration and innovative service talents.In view of the fact that domestic architects focus on the expertise in the field of architecture and understand less about other areas of affairs, Smart Green is a green building that combines the ICT industry and is an emerging industry across sectors and industries. Under the circumstances that domestic architects have insufficient mastery of communication technology, it is not easy to promote effectively.
1.2 Solution We have proposed several solutions to the above problems: Energy conservation: Make full use of solar energy, use energy-saving building envelopes and heating and air conditioning to reduce the use of air conditioning. The aircooling system is set according to the principle of natural ventilation, so that the building can effectively utilize the dominant wind direction in summer. The building adopts a flat form and overall layout adapted to the local climatic conditions. Resource conservation: Consider the rational use and disposal of resources in the choice of building design, construction and building materials. To reduce the use of resources, we strive to make resources renewable. Water conservation: including greening to save water. Return to nature: The exterior of green buildings should be integrated with the surrounding environment, harmonious, complementary, and protected to protect the natural ecological environment. Comfortable and healthy living environment: Building materials and decoration materials that are harmful to the human body are not used inside the building. The indoor air is fresh, the temperature and humidity are appropriate, and the occupants feel good and healthy. 6
1.3 Market The global green building materials market size is expected to reach USD 364.6 billion by 2022, according to a new report by Grand View Research, Inc. Growing demand for environmental-friendly and sustainable building materials is expected to propel the growth of the market. Green building materials prevents the usage of toxic paints containing lead, in turn improving indoor air quality. Furthermore, the products also offer plentiful natural lighting thereby reducing energy usage which thereby reduces the overall expenditure. Copious raw material availability coupled with a large number of manufacturers is expected to aid the growth of market. Technological innovations have facilitated a rise in demand in green building materials, as products are becoming increasing affordable and readily available. As a result, the demand has increased dramatically over the past few years majorly due to rebounding construction market. Increasing demand for green building materials coupled particularly in emerging economies is expected to have a positive impact towards market growth. In addition, presence of large number of manufacturers is expected to increase the ease in sourcing the products. Oversupply of green building materials is expected to lower product price which is 7
growth over the forecast period. The market exhibits the presence of a large number of manufacturers engaged in the manufacturing of wide range of products including roofing, insulation, and frames. Easy accessibility to raw materials coupled with product demand is likely to increase industry rivalry which is expected to improve product quality.
1.4 Competition Taiwan's smart green building has been internationally recognized and is now a new southward policy development goal. Taiwan’s first overseas green building certification case is located in Thailand. Not only does the government push the green building mark for the new south to the country, but the folk exchanges are also very enthusiastic. Taiwan has enhanced its interaction with Southeast Asian countries through exporting green buildings and enhanced Taiwan’s International visibility. ̝Overseas green building seals on the road to help enterprises improve their competitiveness The Taiwan Green Building Mark has a long history and is highly recognized by the international community. Many companies wishing to set up factories or develop buildings abroad hope to get the green building seal of Taiwan. In order to assist enterprises to enhance their industrial competitiveness and achieve sustainable development goals, the Ministry of the Interior's Architectural Research Institute has introduced local climatic conditions, relevant laws and design practices, and has established a “local benchmarking method” to introduce overseas green building certification marks. And has been officially on the road since July 1.
8
2.0 Opportunity 2.1 Problem Worth Solving 2.2 Our Solution 2.3 Roadmap/Future Plans 9
2.1 Problem Worth Solving Not long ago, the United Nations Intergovernmental Panel on Climate Change clearly warned the world in its comprehensive report that the global warming trend has become irreversible and will pose a serious threat to human development. This represents the health of the earth in which human beings live. The health of the earth has already turned red. Under such circumstances, we must take more active measures to improve the living environment of human beings. At this time, if the purpose of green building is only to reduce The negative impact of the environment, then such a green building has no positive effect on the global environment. Because the socalled green building is only a little less burdensome on the environment than the typical energy-consuming and resource-consuming modern buildings, but the impact is still negative, and the improvement of the earth ecosystem with
Especially in the new developments on the original green space and farmland, even if all the new buildings are certified by the green building, it is still harmful, because the new construction needs to consume additional resources, it is still the burden of the environment, so today The real green building that humans need can not only load the environment, but also have the effect of repairing. However, today's green building certification systems at home and abroad are not active enough, only satisfied with the "reduction" of the negative impact on the environment, and it is not painful for the sustainable development of human beings. Obviously, we must move towards perseverance. A green building that relies on certification is never enough. 10
2.2 Our Solution
11
In the face of the deterioration of the ecological environment and the challenges of global warming, more active and forward-looking means are necessary. Next, the development of the concept of green building should emphasize two directions: First, encourage real green buildings based on restoration, and To build new green buildings, the government and the industry should focus on “upgrading� existing buildings into green buildings. Second, expand the spatial scale of green building concepts, transcend buildings, and think about how to repair existing non-sustainable cities. Let the entire city become an ecologically sustainable system. Green buildings are a must for ecologically sustainable cities, but to move towards ecologically sustainable cities, we have more work to do outside of green buildings.
2.3 Roadmap/Future Plans
This program is based on the environmental protection and carbon reduction appeals. The period is integrated with the economic development of the production area to achieve complementary effects. The program was approved and implemented by the Executive Yuan on December 16, 1999. All the promotion measures are actively carried out. in. With the promotion of a smart green building policy, we will promote the innovative life application of smart green buildings, and drive related technology development and industrial development. On the basis of existing green buildings, we will introduce the application of technology and technology to promote the smart green building industry. To meet the needs of the people's lives, such as safety and health, convenience and comfort, energy saving and carbon reduction, and comprehensively improve the quality of living environment, become a model of leading international and implement the policy goal of establishing a low carbon island in Taiwan.
12
3.0 Market Analysis Summary 3.1 Key Customers 3.2 Future Markets
13
3.1 Key Customers
Green building materials prevents the usage of toxic paints containing lead, in turn improving indoor air quality. Furthermore, the products also offer plentiful natural lighting thereby reducing energy usage which thereby reduces the overall expenditure. Copious raw material availability coupled with a large number of manufacturers is expected to aid the growth of market.
14
Increasing demand for green building materials coupled particularly in emerging economies is expected to have a positive impact towards market growth. In addition, presence of large number of manufacturers is expected to increase the ease in sourcing the products. Oversupply of green building materials is expected to lower product price which is growth over the forecast period.
3.2 Future Markets
Sustainable building, also known as green building, has long been more than just a passing trend. It is a global phenomenon, attracting a growing number of investors around the world – and for a good reason: While the impact on the environment is minimized, investors benefit from a long time horizon, low operating costs and the premium price these high-grade buildings achieve. For a property to obtain the “Green Building” certification, it must undergo a comprehensive sustainability evaluation: high energy efficiency, resourceconserving materials, use of the existing infrastructure, durable and versatile products – just some of the factors that contribute to compliance with sustainable building standards and the award of the quality seal. Geberit is serving this growth market with appropriate products: for example, the water-saving dual-flush and flush-stop technologies. In 2011 alone, these helped save around 1,700 million cubic meters of water, equivalent to more than half the annual water consumption of all German households. We are continuing to invest in research and development to strengthen our position as a leading provider of sustainable solutions. This means we are well prepared for whatever challenges the future brings and for healthy and sustainable growth of the company. And that will prove its worth, not least for our shareholders. 15
4.0 Execution 4.1 Sales Plan 4.2 Location and Facilities 4.3 Technology 16
4.1 Sales Plan
In the 21st century, urban development has already jumped off the boundaries of the country, and appropriate urban development planning can drive regional economic development and help each other with the original geographical context. Identify key market factors and provide a correct assessment of marketing decisions in the context of the market environment, market conditions, and market demand trends in the development of new developments. Predict potential demand scales and market penetration under different product planning and environmental conditions. 17
4.2 Location and Facilities
18
4.3 Technology
A Green building is nothing more than a building which is built using reusable materials and other materials which make the building efficient and environmentally friendly. And Green building technology typically covers everything from geothermal heating to energyefficient appliances.
19
5.0 Company and Management Summary 5.1 Organizational Structure 5.2 Management Team 5.3 Personnel Plan 5.4 Company History and Ownership 20
5.1 Organizational Structure
21
5.2 Management Team
The management team is the group of individuals that operate at the higher levels of an organisation and have day-to-day responsibility for managing other individuals and maintaining responsibility for key business functions.
The management team is also generally responsible for putting together the business strategy and ensuring the business objectives are met. The Management team are held accountable by the companies board of directors. Some organisations may operate a fairly flat team hierarchy with one or just a few layers of management while other companies may operate with several layers of the management team.
22
5.3 Personnel Plan One of the key sections of a Business Plan is the section that describes the plan to grow or scale the business. This often involves hiring staff and staff often represent the single largest ongoing expense that a company will have. As such, it is important to plan exactly who will be hired, how much they will be paid and when staff will join the team.
The personnel section of a Business Plan should contain the following components. Job Descriptions – The job descriptions should provide the reader with enough detail so that they understand the job function of prospective hires Organizational Chart – An organizational chart show who will work for who and allows a reader to get an overview of the overall management and staffing structure of the company. Type of Hire – Staff can either be salaried employees or independent contractors. It is important to distinguish between these two types of workers for tax and other labor compliance issues. Salary Amount – Details of either yearly or hourly pay should be included. Salary Assumptions – common assumptions include an estimate of raises over time (eg. 5%) and a burden rate assigned to cover company benefits like health insurance (eg. 20% of salary costs) When Hires Will Take Place – Staff are usually hired over a period of time and staggered. As such, it is helpful to include detail surrounding when a particular employee will start. If you will have temporary staff of contractors, you should also specify when the
23
5.4 Company History and Ownership
When considering what to do with company history for your business plan, first consider the use of your business plan. For the traditional business plan to be used as a business summary for potential investors, bank loan managers, partners, or legal requirements, a short summary of company history is usually appropriate.
24
For lean business plans, operational plans, and strategic plans to be used by startup founders, owners, and management team, company history may be overkill. Include it in your plan only where it relates to actual future business. That might be with strategy, tactics, milestones, metrics, or projected sales and spending. In those cases, there should be some direct connection between history and future business.
6.0 Green House
25
Green Building 26
A0761097 檔扎坍