Annie portfolio 2017

Page 1

Design Annie Wang



My Profile

02 04

Branding 洛查理泰式料理 Rodchaddii Thai cuisine

黎記冰糖醬鴨 LIJI Duck

黃金客手工蛋卷

32

Golden Eggroll

Packaging

星隼科技

梅婆的酒

Xing Zhun Technology

Plum Wine From the Matchmaker

臺中社企力

勻心房

Social Enterprise Taichung

Yun-Xin's Baking

LOGOs

格瑪洛工坊 Kmaloh Workshop

20

Visual Design

宰相蜜餞 Prime Miinister Succade

阿里山手工皂 Alishan handmade soap

臺中文創 Taichung Creation New Vision

第二市場百年宴 Century banquet At 2nd Market

40

新竹亮點名產行銷

Animation

Marketing the highlight of Hsinchu

逆轉聯盟

The Mole

Future Transformers

銀航舵手 Helmsman Of Elderly generation

文化科技計劃

46

Cultural Technology Program

Display

農村青年回留

合興車站

Rural youth return Program

Hexing Station


王安妮

Annie Wang

| Oct. 24. 1990 | a15172428@gmail.com | anniedesigner.wordpress.com | www.flickr.com/photos/anniefly/ 沉靜外表下,有顆冒險的心 Quiet Person With An Adventurous Heart

EDUCATION 2013.06

國立台灣科技大學 工商業設計系 商業設計組

2009.09 National Taiwan University of Science and Technology, Commercial Design 2009.06

國立台中高工 圖文傳播科

2006.09 National Taichung Industrial High School , Graphic Arts Communication

WORK EXPERIENCE 2017.05 2014.10 2014.09 2013.10

果子文創 / 傳動經營管理股份有限公司 GOZI Cultural and Creative / P&P Management Consulting Co.,LTD

創浩整合行銷股份有限公司 Chuang Hao Integrated Marketing Communications


畢業於台科大商業設計,受到全方位教導

I am from the Department of Commercial Design in NTUST. I

與社團歷練,加上工作經驗,技能有廣泛

were covers a lots of aspects of learning in design at school, clubs

涉 獵; 具 有 平 面、 編 排、 包 裝、 品

and work experiences. I am capable of Design with graphic,

牌 設 計 的 能 力, 數 十 次 活 動 記 錄 與 商業攝影 的經驗,企劃、影片、動畫亦

layout, packaging, and branding . Dozens of experiences with activity record and Commercial Photography . Besides, I

有所學習。

had learned marketing, video and animation.

我的個性樂觀、待人隨和,做事細心、負

Positive, easygoing, thoughtful and reliable are my labels. I am

責;平時較為沉靜,喜歡思考,愛好閱讀

silently with ponder often. Reading and photography are my

與攝影,但除了靜態活動,也享受登山的

favorite in usual, moreover, I enjoy in mountain climbing and

樂趣,並抱著對事物的好奇與熱忱,與勇

challenging new things. Travel around the world with my camera

於挑戰自我的一面,穿梭在各項活動中,

is my dream.

夢想是帶著攝影眼,踏足世界。

I can deal with many types of works with my intelligence when I

認為多方接觸使我有更大的彈性處理各項

have these experiences. Work independently or with teamwork

事物,能獨立作業,亦樂於團隊合作,一

isn't the problem of me. Let's effort for achieving the goal,

起為達成目標付出,並從中體會、觀察,

observed the unique in the works, and try to make the design

發現事物獨特的模樣,有機會將經驗帶入

projects have more vitality.

設計,使其更富有生命力,貼近大眾。

SKILLS

Illustrator

Premiere Pro

Photoshop

After Effects

InDesign

Corel Painter

Premiere Pro

Lightroom

Maya


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05


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3

1 STORE SIGN 招牌 2 STORE INTERIOR 店內裝飾 3 BUSINESS CARD 名片

01/

洛查理泰式料理

Rodchaddii Thai Cuisine

洛查理 (rod-chad-dii) 是泰語的「好味道」。本店以款待親友的誠摯態度料理,希望客人以泰 國人悠閒舒適的心境,品嚐精心組合的好味道,有空時與老闆聊天交流,自由無拘束。 "Rod-chad-dii" means good flavor in Thai. We cook sincerely as treat to our friends. The guests can make themselves at home and enjoy in the cuisine. Sometimes, the chef who also is the boss would chat with anyone when he has free time.

06.07

BRANDING


24a

23.5a 23a

1a

6a

12a

4a

25.5a 30 a

4

5

4 LOGO GRID 標誌格線規範 5 COUPLET 春聯


LOGO GRID 標誌格線規範 2.5a

13a

1a

20a 1a 4a 1.4a 44a

OTHER PROPOSALS 其他提案

COLOR PALETTE 色彩規劃

C100 M40 Pantone 3505 U #0074C1

M20 Y90 K10 Pantone 7405 U #ECC409

用 心 、 信任、舒適

踏實、愉悅、優質

WEB DESIGN 網頁製作

0 8 .0 9

AUXILIARY GRAPHICS 輔助圖形

BRANDING

2.5a


1 MENU & CUP PAD 菜單、杯墊 2 APRON 圍裙 3 STORE SIGN 招牌

1 2

3


02/

黎記冰糖醬鴨

LIJI Duck

品牌字體圓潤有手感,呈現黎記美味的口感,及 純手工製作的內涵。品牌吉祥物造型圓潤可愛, 帶給顧客親切感,身穿圍裙與頭巾,傳達黎記專 業形象。 The logotype is rounded and handwritten to show the delicious flavor and the skill of handmade. The mascot is amiable with its chubby looks. It wear apron and scarf to convey the professional image of brand. LOGO GRID 標誌格線規範 0.05a

AUXILIARY GRAPHICS 輔助圖形

a 0.65a 1.15a 0.1a 0.2a

2.25a

1.85a 0.4a 2.5a

2.5a

COLOR PALETTE 色彩規劃

M80 Y90 Pantone 1655 C

K100 Pantone Black C

M10 Y15 Pantone 7507 C

M30 Y90 Pantone 7548 C

熱 情 、 親切、健康

沉穩、智慧

信任、大方、潔淨

溫馨、信心、朝氣

BUSINESS CARD 名片

1 0 .1 1

BRANDING


MASCOT 吉祥物

PRODUCT FLYER 商品傳單


PACKAGING 包裝設計

VENDOR CART 攤車

1 2 .1 3

BRANDING


03/

黃金客手工蛋卷

Golden Eggroll

以 圓 潤 的 文 字 融 合 蛋 捲、 太 陽 與 人 物 三 個 意 象, 表 示 客 人 吃 了 蛋 捲 後 會 如 陽 光 般 開 懷 愉 悅; 包 裝 整 體 以品牌色點綴,呈現繽紛活潑的感覺。 There are egg roll, sun, and customer hide in the rounded logotype. It mean the customers will be delightful as sunshine when eat it. The packaging are colorful and lively with the color palette. LOGO GRID 標誌格線規範

COLOR PALETTE 色彩規劃

M80 Y60 Pantone 7625 C

M60 Y90 Pantone 158 C

PACKAGING 包裝設計

M70 Y90 Pantone 725 C

M20 Y85 Pantone 115 C


04/

星隼科技

Xing Zhun Technology

星隼科技以鋁擠型起家,不僅擁有專業技術,更 有年輕團隊以朝氣與親和做服務,在外圓內方的 自我要求下,精準完成客戶所託。 Xing Zhun Technology starts from the aluminum extrusion process. They not only have professional tech and have a young team to serve with enthusiasm and kind. Outsideflexible, inside-firm is self-demand to do the works well.

CONCEPT 概念

+

=

LOGO GRID 標誌格線規範

0.5 1

0.65 0.15

OTHER PROPOSALS 其他提案

COLOR PALETTE 色彩規劃

M30 Y80 Pantone 123 C #FFC627

1 4 .1 5

BRANDING

C10 M20 Y80 Pantone 129 C #EDC742

M50 Y80 Pantone 1375 C #F2982A

C60 M70 Y100 K20 Pantone 1405 C #6D4B21


WEB DESIGN 網頁製作

BRAND APPLICATION 品牌應用


05/

臺中社企力

Social Enterprise Taichung

「社企力」是社會與企業結合的力量,彼此相乘 力量會再多一點。社企力層疊相扣創造出茁壯的 力量,將大家團結在一起,凝聚共創社經價值。 " Social Enterprise Taichung" are the multiply power from the society and company. They stack to create a strength to gather the crowd and make a new value of social and economic.

CONCEPT 概念

LOGO GRID 標誌格線規範 1a

1a

6a 2.5a 1a 6a 1a 13a

OTHER PROPOSALS 其他提案

COLOR PALETTE 色彩規劃

C60 Y80 Pantone 7488 C #72D54A

16.17

BRANDING

C20 Y90 Pantone 388 C #E2E71F

C70 Y70 Pantone 7479 C #05CE7C

C50 M50 Y50 K80 Pantone Black 4C #382E2B


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4

2

5

3

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1 WEB DESIGN 網頁製作 2 BALLON 氣球 3 BACKBOARD 背板

4 CONTEST POSTER 比賽海報 5 MANUAL 手冊 6 STAND 立牌


06/

LOGOs ㄧ些有趣的構思與嘗試,大多沒有機會登場,因此為自己保存,不忘曾經存在過的靈感。 Some interesting ideas and attempt which mostly didn't implement. Therefore, keep them to retained the inspiration.

1 8 .1 9

BRANDING



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1 WEB DESIGN 網頁製作 2 EXHIBITION 展覽 3 CRAFTSMAN MANUAL 職人手冊 1 3 2

01/

臺中文創

Taichung Creation New Vision

以剪紙形式為軸心,結合台中地標、下午茶文化、2018 台中世界花卉博覽會,呈現台中的多元豐富,生生 不息轉動著,美麗綻放。 The concept is the paper cutting, and combining pattern about Taichung landmarks, the culture of afternoon tea, and 2018 Taichung world flora exposition. It show the Taichung culture rich and more that never ends.

22.23

VISUAL DESIGN



RESULTS MANUAL 成果手冊

24.25

VISUAL DESIGN


02/

第二市場百年宴

Century Banquet At 2nd Market

1 BAG 提袋 2 INVITATION CARD 邀請卡 3 BACKBOARD 背板

於屆滿百歲的第二市場推出穿越百年時空的經典饗宴,重現早期仕紳貴族獨有的台灣宴席文化; 整體風格以復古插畫表現料理,為第二市場展開下一個經典百年。 2nd Market will be into hundred years building wherefore them hold a century banquet which reappear the culture of Taiwan banquet among gentry and noble. Overall visual style is vintage to memorial past and carry out the future.

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2 3


2 3 1

4

5 6

1.5 RECIPE & SCARF 食譜、頭巾 2 FLAGS 旗幟 3 ADVERTISING BANNER 布條 4 ROLL-UP BANNER 易拉展 6 MAGAZINE ADVERTISING 雜誌稿

03/

新竹亮點名產行銷 Marketing The Highlight Of Hsinchu 為 推 廣 新 竹 亮 點 名 產 - 米 粉 與 摃 丸, 以 輕 鬆 活 潑 的 形 式, 在 國 內 與 日 本 舉 辦 廚 藝 交 流 會, 除 提 供 相關食譜,亦將活動刊登於航空雜誌做宣傳。 For marketing the Hsinchu rice noodles and meat ball, held the culinary skill exchange in relaxed and lively way at domestic and Japan. The organizer offer the related recipe and published the photos of the party in the magazine.

26.27

VISUAL DESIGN



04/

逆轉聯盟

Future Transformers

以摺頁書的傳單形式,加上鮮明的配色,吸引大眾對推手產生好奇、一步步認識逆轉騎士與逆轉聯盟,進 而加入捐款行列。 The flyer is as folding book. It use brightness color to make the crowd be curious about the "Push hands" and to know the story of Transformers riders and the Future Transformers. At last, hope them become sponsors.

28.29

VISUAL DESIGN


05/

銀航舵手

Helmsman Of The Older Generation

銀髮世代來臨,社會企業對此領域卻剛起步,有許多待探索與交流的地方。海報營造宇宙巡航的氛圍,鼓 勵有創意想探索的人才,掌舵加入新世代。 The older generation make up an increasing percentage, but the social enterprise not ready for it. They need more delve into the project and communicate with each other. The poster looks like doing cosmic cruise. It encourages people, who has the idea to develop it, to helm the new generation.


06/

文化科技計劃 Cultural Technology Program 運用科技的力量,從前端數據收集、 到後端分析,協助影視文化在資料收 集與拍攝呈現有更佳的成果。 Applied technology from collection data to back-end analysis. It help the movie Industry development better.

30.31

VISUAL DESIGN


07/

農村青年回留 Rural youth return Program 以等軸繪製農村場景,冀望青年回留 農村,從灌溉到收成,在各階層發揮 力量,一同激發新創意。 Use Isometric drawing the rural area. The project wants to attract youth return to their town to exert influence and inspire creativity among Irrigation until harvest moment.


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01/

梅婆的酒

Plum Wine From the Matchmaker

以 媒 婆 釀 的 梅 酒 為 故 事 起 源, 用 傳 統 春 仔 花 帶 出 結 婚 的 喜 氣 感, 圖 案 為 媒 婆 配 戴 的 花 朵 - 百 年 好 合 媒 人 花, 圍 繞 綻 放, 送 禮 自用皆討喜。 There' s a story of the plum wine which is made by the matchmaker. The pattern is from the traditional red paper flowers which also known as "spring earners spend". The matchmaker always wear that flowers stand for wishing the couples have a harmonious union lasting a hundred year.

34.35

PACKAGING



02/

勻心房

Yun-Xin's Baking

以雙愛心交織出美麗的花朵,優雅的呈現在盒蓋;提繩刻意加長, 使其能在盒頂做蝴蝶結造型,使整體有婚慶小物的雅緻感。 The pattern is some flowers with double hearts. It's elegant on the lid. The ropes are longer to make a bow on the top for the wedding gifts.It's tastefully packed.

36.37

PACKAGING


03/

格瑪洛工坊

Kmaloh Workshop

格瑪洛工坊在石頭上彩繪出臺灣原住民的故事,每一顆石頭都極富用心,在外包裝上亦賦予原 住民意象,選用山豬造型,表達真誠的感謝與祝福。 Kmaloh Worker are diligent in painting the story of Taiwanese aborigines on the rocks. It's shape of wild boar to stand for the sincerely gratitude and blessing in aborigines meaning.


04/

宰相蜜餞

Prime Minister Succade

宰相肚裡能撐船,還撐著滿肚的美味蜜餞, 宰相撐著滿肚的美食,依然戀戀不捨,因而 留下「製果」理念。 "The prime minister's heart is big enough to pole a boat in" is a Chinese proverb. It use " belly" to replace " heart" in Chinese. We design a funny way to show the succade. That' s why the prime minister's belly is full of the succade which is fascinating with highly praised.

38.39

PACKAGING


05/

阿里山手工皂

Alishan handmade soap

阿 里 山 鐵 路 為 嘉 義 知 名 特 色, 火 車 在 山 水 雲 霧 環 繞 之 下,與使用手工皂的情境相呼應,芳香舒適宜人。 Chiayi' s well- known as Alishan forest railway. The landscape and clouds surrounding the train to symbol the situation of using the handmade soap.


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42.43

ANIMATION


01/

The Mole

痣是以巧合看待中國傳統文化面相的幽默小品。人往往會因為一點事在腦海中揮之不去,造成一種自我心 理上的設定。算命仙以面相推測男子的運勢,男子本不以為意,但在一連串事件後,開始相信禍患是由「痣」 所引起,男子在內心恐懼滋長之下,添加許多自我想像 ...... The Mole is a tiny humor product to view destiny as coincidence. People are usually affected deeply by an event which forms a sense of psychological restriction in their mind. In the video, a fortune teller predicted the life of a man by physiognomy. At first, the man did not really mind it. But after series of events happened, he started to regard the calamity in his life as the result of his mole. The fear was growing with his imagination...... PM | Regina W.Y. Wang, Ling Chun-Che Yuan Guu-Diling, Chang Po-Chih DESIGNER | Wang Annie, Chen Hung Jhen

FINAL FILM 影片畫面


1

2 3

1 CHARACTER DESIGN 角色設計 2 ART DRAWING 美術繪製 3 SCENES DESIGN 場景設計

44.45

ANIMATION



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01/

合興車站

Hexing Station

CURATOR | Liou Mei-Siou, Wang Annie, Lin Yu Jyuan, Su Yu Ting

感受台灣在地特色與情感元素結合的創意策展,富有情感的文字與有趣的裝置品與民眾產生互動,推廣臺 南棉花、臺灣二十四節氣飲食文化和在地食材,認識家鄉文化、找回對土地的記憶。 Creative display that link Taiwan local characteristic with emotion. People can interactive with touching writing and interesting installation art. It promotion Tainan cottons, Taiwan 24 Solar Terms culture, and locavore, make the visitors recognize hometown culture and recall the memories of the land.

48.49

DISPLAY



50.51

DISPLAY



Annie Wang Design


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