Press Kit 2012

GAEngineer_PressKit_Inside2012:PressKit_Inside 4/18/12 3:02 PM Page 4

The Georgia Engineer magazine A4 Inc. 1154 Lower Birmingham Road Canton, Georgia 30115 Phone: (770) 521-8877 www.thegeorgiaengineer.com contact: rfrey@a4inc.com

TheGeorGiaengineer press kit 2012

GAEngineer_PressKit_Inside2012:PressKit_Inside 4/18/12 3:02 PM Page 2

A News Magazine Created for and by Georgia Engineers

Editorial Calendar

December/January Government Affairs

The Georgia Engineer is a bi-monthly publication serving the members of the Georgia Engineering Alliance. The Alliance is made up of the following engineering associations: The American Council of Engineering Companies/Georgia The Georgia Society of Professional Engineers/Georgia The American Society of Civil Engineers/Georgia The Institute of Transportation Engineers/Georgia Women Transportation Seminar American Minority Civil Engineering Association Georgia Highway Engineering Association Structural Engineers Association

Our readership has changed from one that is exclusively engineering-oriented

Each year at this time, we will look at the election results and discuss what these results may mean for the A/E/C community. Trends in governmental infrastructure spending and such funding as may be contemplated by the Board of Regents for the State university system are highlighted.

We will take a moment to look at the economic conditions and what impact this may have on private sector plans for new investments in plants and equipment. We are interested in what influence a lobbyist really has in the halls of Congress on the national level and on the state level.

Circulation to the members is approximately 4,000 with an additional 6,000 engineering and non-engineering organizations receiving each issue. These include: Georgia’s State Board of Regents; most State Governmental Agencies; the GDOT; all architects; water utilities; and engineering companies throughout the nation which are licensed to do business in Georgia, but do not maintain offices.

The magazine is distributed free-of-charge to all recipients, except where special subscription requests have been received.

The Georgia State Board of Registration for Professional Engineers and Land Surveyors has chosen The Georgia Engineer as a vehicle to keep engineers and engineering companies informed on matters relating to their profession. The Georgia Engineer will report on PDHs, ethics, as well as rules and regulations as they are promulgated by the Board.

The Board of Registration lists approximately 13,000 Professional Engineers, 1,100 land surveyors, as well as 2,300 engineering firms and 500 land surveying firms as licensed in the State of Georgia.

The editorial content relates to local, regional, national as well as international news on subjects of interest to engineers, architects and construction-related businesses.

Special attention is given to topics such as transportation, the environment, infrastructure, education, the law and legal matters, ecommerce, computer/software-related matters and analysis of emerging market opportunities for engineers.

The readership is affluent, well-educated, and well-informed. Most of our readers are decision-makers on purchase commitments for their companies.

to one that includes architects and members of the construction industry. With this in mind, we will gradually broaden the scope of our presentations to keep The Georgia Engineer a publication of importance and interest to all.

February/March National Engineers Week Celebration This is our annual celebration of Excellence in Engineering. In this issue, we highlight the best of many categories in engineering and in individual

General:

achievements. This is by far the biggest issue of the year.

Each issue of The Georgia Engineer will cover aspects of engineering other than those described above. The emphasis will be on the events which might take place at any given moment. News from The Registration Board will always form a part of the magazine. The members of the Editorial Board may from time to time change the direction of The Georgia Engineer to reflect the broader readership and interest groups receiving it.

The magazine will continue to seek editorial contributions which will challenge thought and action. Not all subjects will find the approval or agreement among all of our readers. We shall try to stimulate thought and impart wisdom from the valuable experience of peers.

All issues will cover one of the most important subjects to engineers: education. Specifically, we provide information and updates on Professional Development Hours (which must be maintained under the licensing requirements), we report on the strongly supported Mathcounts program, and on leadership training programs that are in effect through the associations.

April/May Transportation This issue presents a review of the infrastructure and plans for the future in Georgia. We will cover subjects such as: road building technologies; budget commitments; projects in the planning stages; US-DOT and G-DOT; design issues - bridges - harbor - airport progress report; and canal construction.

There will be a review of the Georgia Quality Initiative discussions and progress. Public transportation issues will be reviewed in light of Atlanta’s continued rapid growth.

June/July Utilities & Infrastructure

Members of The Georgia Engineering Alliance ACEC; GMCEA; GSPE; ITE; ASCE; WTS; ASHE: SEAOG Architects Member of BOMA (Building Owners and Managers of Atlanta) Members Georgia Municipal Association Members Association County Commissioners Georgia Water Authorities Members of Ga. Water & Pollution Control Association GDOT & Governmental Agencies Engineering Companies outside the State of Georgia Board of Regents (Georgia University System) Corporations Member Surveying and Mapping Society of Georgia

Center rules and regulations, as well as for those related to electrical power distribution and natural gas. The subjects are those that we in the engineering community are concerned with every day.

Total Circulation

10,510

All display advertisers are listed on our Web site: www.thegeorgiaengineer.com - and will have a link to their own site for a more effective and immediate presence and ease of access.

The Georgia Engineer magazine is today the largest engineering publication of its kind in the Southeast. The total readership is estimated at between 40,000 and 50,000.

TRIM SIZE

IS

8.375”W

X

10.875”T

ALL AROUND FOR BLEED IF BLEED IS DESIRED.

HALF PAGE (HORIZONTAL)

7.375”W

QUARTER PAGE (VERTICAL)

2.354”W

X

7.2”T

QUARTER PAGE (HORIZONTAL)

7.375”W

X

2.3”T

X

4.75”T

HALF PAGE HORIZONTAL 7.375”W X 4.75”T FULL PAGE TRIM SIZE 8.375”W X 10.875”T

QUARTER PAGE HORIZONTAL 7.375”W X 2.3”T

and sewer systems. We will look out for issues relating to Utility Protection

BUSINESS CARD SIZE 2.354”W X 2”T

ADVERTISING RATES

Always remember that the theme of each issue is only a part of the editorial content. We always include matters of current concern and of events that might have an influence on our business.

August/September Natural Resources & the Environment

resource management; the growth of Georgia under sustainable limits; and the growth and research on renewable resources, funding and alternative

2,400 1,000 350 450 90 115 300 1,240 165 250 150

ALLOW 1/4”

plan to concentrate on pipelines, water utilities, stormwater controls, canals,

on water and air quality; gas and fossil fuel use; power generation and 4,000

FULL PAGE

Unlike the Transportation issue, which can include Infrastructure as well, we

This popular issue discusses environmental issues. Articles include: discussions

Circulation Profile

Ad Sizes and Art Specifications

opportunities.

Interviews with executives of Georgia major utilities on the sufficiency of supplies are planned for this issue. This will include information about The World Energy Council and a review of the global energy needs—including the needs of the third world.

All ads in color

Prices Per Insertion

Display ads

1x

3x

6x

Back Cover

$3,000

$2,500

$2,000

inside Front Cover

$2,300

$2,000

$1,800

inside Back Cover

$2,300

$2,000

$1,800

Full page

$2,000

$1,800

$1,500

Full Page Live Area 7.375” x 9.625”

In The Business of Engineering issue, articles provide an analysis of the opportunities and the business environment of engineering in Georgia.

Full Page with Bleed

Half page (horizontal)

$1,500

$1,350

$1,200

1/4 page (horizontal)

$975

$825

$775

An annual special insert magazine is an add-on to Building Your Future

engineers, land surveyors, and architects are covered in this section. An update is given on rules, regulations, and changes for all licensed professionals.

Other articles planned for this issue concern the subjects of finance, accounting, marketing, software development, and other technical changes in the way engineering services are being conducted.

SUPER SAVER AD 2.354” SuperSaver aD

X

2.354” x

or

3”

DOUBLE SUPERSAVER AD

in Engineering and is designed for engineers and students alike.

The Georgia Registration Board reports in this issue. Licensure for

DOUBLE

6”

8.375” x 10.875” /add 0.25” all sides for bleed October/November The Business of Engineering + Education

QUARTER PAGE VERTICAL 2.354” X 7.2”

SuperSaver aD OptiOnS

SuperSaver

$895.00 (annual pricing)

Double SuperSaver

$1,890.00 (annual pricing)

Business Card Size

$550.00 (annual pricing)

4.85”

THE GEORGIA ENGINEER 1154 LOWER BIRMINGHAM ROAD CANTON, GEORGIA 30115

X

3”

PHONE: (770) 521-8877