TODAY WE CELEBRATE THE DEDICATION AND CONTRIBUTIONS MADE BY ALL IN THE FIGHT FOR CIVIL RIGHTS TO DISMANTLE RACISM ACROSS THE GREAT STATES OF CALIFORNIA AND HAWAII.
Today we will discuss our Key Successes since the last State Conference Convention
In 2023 the NAACP AWARDED CA/HI NAACP
TWO NAACP THALHEIMER AWARDS FOR OUR WORKS IN PUBLICATIONS, COMMUNICATIONS & STATEWIDE PROGRAMS
SECURED
435K
In Grant Funding to support the work of California - Hawaii NAACP Branches. 85% of all funding was sent directly to branches for related operations
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CA v. Hate Resource Line Stop the Hate California Resilience Challenge
NAACP CA/HI
CA/HI NAACP Support for the YOUTH & COLLEGE DIVISION Full funding for Day at the Capitol including a Bus and room for the Youth President Full funding for Convention 2022 and 2023 Financial Support for Youth President to Attend National Convention Funded youth to participate in Stop the Hate efforts
DAY AT THE CAPITOL 100 CA/HI Members attended and 51 California Legislators participated in the annual Legislative Day.
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MAY 22, 2023
29
EFFECTIVELY LOBBIED FOR
STATE LEGISLATIVE BILLS
3 PRIORITY BILL PASSED AND SIGNED INTO LAW!
/// AB1165 (McCarty) Pupil Discipline: Hate Violence: Restorative Justice Program AB 1327 (Weber) Interscholastic athletics: racial discrimination, harassment, or hazing. SB 673 (Bradford) Ebony Alert
January 16, 2023
MLK, JR. Day Conversation
THE FIERCE URGENCY OF NOW!
INCREASING AWARENESS
2023 Legacy Hall of Fame HONORING TOMMIE SMITH, JOHN CARLOS HARRY EDWARDS, KENNETH NOEL
380K
Slate cards stating the Nov. 2022 NAACP CA/HI Positions mailed to African American California registered voters and CA/HI NAACP Members
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LEGISLATIVE AND POLITICAL ACTIVITY
BLACK FREEDOM FUND TOOL KIT
COMMUNICATIONS AND PRESS ACTIVITY
SAN FRANCISCO CHRONICLE
LETTER TO THE EDITOR
COMMUNICATIONS AND PRESS ACTIVITY - ANNUAL STATS
536K PAGE IMPRESSIONS 20%
AUDIENCE GROWTH COMPARED TO YEAR PRIOR
NUMBER OF TIMES A MESSAGE OF NAACP CA/HI WAS SERVED TO USERS FACEBOOK FEED
8K
IMPRESSIONS IN THE LAST 30 DAYS
1.6K
ACCOUNTS REACHED
COMMUNICATIONS AND PRESS ACTIVITY - 30 DAY STATS
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EMAIL MARKETING
4.6K 14K 35.7%
SUBSCRIBERS
SUBSCRIBER EMAILS SENT
OPEN RATE
COMMUNICATIONS AND PRESS ACTIVITY - ANNUAL STATS
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SUPPORTING THE 57 CA/HI NAACP BRANCHES Ensured and assisted branches with compliance. Currently 50 Compliant Branches.
GRANT PROGRAMS
2024 VISION
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We will continue to prioritize criminal justice, environmental justice, health needs for our community, educational equality, and economic lity. We will be creating a LGBTQ+ Committee to create a stronger voice on issues that directly impact our community. CA/HI NAACP will continue to the the best unit in the nation at embracing and using technology and social media to make our voice stronger, more visible, more vocal and more influential. We will continue to strengthen our committee structure so that all Branches have the opportunity to have their members participate on our statewide committees .
Provided over 300k in grant funding directly to the Branches. Cal Resiliency Challenge Black Freedom Fund Stop the Hate
VIRTUAL TOWN HALLS Train the Trainer COVID-19 Rent Relief Candidates Forum
DIGITAL MARKETING
AREA DIRECTORS
Supported Branches by providing digital campaign
Aligned the Communications Committee with the Area Directors, streamlining communication and increasing speed of allocating digital resources on a National and State level to our Branches.
Tool Kits, digital assets, pre-written social media content while aligning National efforts on a State level.
COMMUNICATIONS AND PUBLICITY Q1 | JAN • FEB • MAR Digital
Programs Events
Q3 | JUL • AUG • SEP
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Martin Luther King Jr. Day Environmental and Climate Justice Survey Black History Month Taneicia Herring, New Employee Legacy Hall of Fame Save the Date Day at the Capitol Image Awards Women’s History Month State Convention Save the Date Newsletter
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April, May, June Newsletter CRATI Day at the Capitol Earth Day Mother’s Day Justin Jones (TN-52) Visits Sacramento Instagram Reel: Day at the Capitol Overview Legacy Hall of Fame Campaign Memorial Day Stop the Hate Pride Month National Convention Juneteenth
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The Fierce Urgency of Now Virtual Conversation Racism and Policing Zoom Discussion A Man Called Otto HCMA Screening President Callender received Distinguished Alumni Award from Chico State
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Day at the Capitol Legacy Hall of Fame 2023 Juneteenth
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Jimmie Jackson NAACP Vallejo Calif. Mass Shootings Death of Tyre Nichols AB 742 (Jackson) K9 Bill Press Conference AB 1327 (Weber) Racism in High School
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Press
Q2 | APR • MAY • JUN
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The Grio interview SB 673 (Bradford) Ebony Alert AB 1228 (Holden) Fast food restaurant industry, Opposition Statement Day at the Capitol Press Release CA vs. Hate Statement(s)
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National Convention NAACP Diversity No Matter What Campaign National Convention Coverage From NAACP CA/HI Maui Fires Support NAACP CA/HI State Convention Labor Day State Secretary LaJuana Bivens in NPR Interview on Kamala Harris Remembering 9/11 Black Voter Day Instagram Reel: Legal Redress Pipeline Explained AB 1327 (Weber) Headed to Governor’s Desk! SB 673 (Bradford) Headed to Governor's Desk! NAACP & FEMA MOU Alphonso Braggs Retirement Thalheimer Awards + Publications, Second Place + Programs, Third Place Ethnic Media Services Panel, Sawyer Hotel Bristol Meyer Squibb Ribbon Cutting (NAACP CA/HI Strategic Partner)
Statement on Reparations Task Force Statement on NAACP Oakland’s Open Letter to Call for Public Safety Crisis Act of Hate in Jacksonville, FL Reaction to CSU Tuition Increase NAACP Oakland Branch Support (Sept)
WHERE WE ARE HEADED! Increased grant funding for branches LGBTQ+ Committee Call to increase Membership Effective and Operating State Committees Continue to expand communication and marketing tools for branches Effective Political Action at State level Legacy Hall of Fame 2024 Lobby Day 2024 State Convention 2024 - Southern California
Thank you for being part of protecting our democracy. I look forward to continuing in the fight with all of you. Rick L. Callender, ESQ CA/HI NAACP President
CAHINAACP.ORG