June SIU Promo Magazine 2023

Introducing our brand new look!

With over 700 products in our ever-growing portfolio and exciting new solutions launching every year to ensure you stay at the forefront of trends, we’re delighted to unveil a new brand refresh that we think you’ll love.

Our old branding and identity served us well, but we wanted to inject a new dimension of vibrancy to truly showcase our personality and passion for ingredients, you the creators and foodservice as a whole.

Combining visuals of a rolling hillside, a cloche and our brand initials, the new logo highlights our obsession with where our food comes from and how it is used by chefs to impress. The new vibrant colours are a radiant reflection of the colourful ingredients and recipes, plus the cultures, from which they come. While our appearance has been given a makeover, our core values remain. We guarantee that our pride in responsible sourcing and our commitment to quality, value and choice remains.

Everything we do at Country Range is created to help those who serve food to others, to always serve their best. Country Range products are truly created for the makers.

2004

The brand launched with a range of around 50 key lines including tea, baked beans, oil and orange juice

2001 our packaging to a 3 colour duo-tone design.

We launched our frozen range with prawns, scampi, battered and breaded fish, and vegetables.

We became the sponsor of the Craft Guild of Chefs Student Chef Challenge and we have been committed to supporting up and coming catering talent ever since.

2012

We updated our packaging to the design you will recognise today.

Our core principles

CREATED FOR THE MAKERS

The Country Range brand was created specially to meet the needs of you, the caterers, who take pride in making food for people. Each product is developed for use in a professional kitchen.

SUSTAINABILITY

We are dedicated to reducing excessive packaging and moving to more recyclable, biodegradable and environmentally friendly solutions.

INNOVATION

We are always striving to develop the range to guarantee that our products continue to meet the needs of caterers. Our in-house professional development chef ensures that our products reflect emerging food trends, and we launch around 40 new products every year.

VALUE

We understand that you need consistently good quality, good value products to maximise margin. Our experienced team of buyers are dedicated to working closely with manufacturers to ensure that we are getting products at the best value.

QUALITY

As part of the brand refresh, we’re also over-the-moon to roll out another level to our portfolio – say “hello” to our sleek and sexy signature selection.

We know how much consistent quality matters. That’s why all our products are BRC (British Retail Consortium) accredited and tested thoroughly through benchmarking and blind taste tests.

Offers

Pages 4 – 5

Breakfast

Pages 6 – 7

Picnic

Pages 8 – 9

BBQ

Pages 10 – 11

Fish and Chips

Pages 12 – 13

Mains

Pages 14 – 17

Desserts and

Ingredients

Pages 18 – 19

Beverages and Treats

Pages 20

Snacks

Pages 21

Kitchen Supplies

12

KELLOGG’S BAG PACK

4 x 500g

• Corn Flakes

£8.98 per case

CODE: 190434

• Bran Flakes

£9.68 per case CODE: 265580

• Coco Pops

£9.68 per case CODE: 340885

• Frosties Bag

£9.68 per case CODE: 340888

4 x 400g

• Rice Krispies

£9.68 per case CODE: 176331

NUTRIGRAIN

25 x 37g

• Strawberrry CODE: 317583

• Apple CODE: 319257

£12 . 52 per case

FLORA PORTIONS

100 x 10g

£12. 99 per case 13p per portion ORDER

Perfect for Picnics

>> Whether catering for an outdoor event, a school trip or an outdoor meal for your residents, nothing beats a picnic when the weather and mood is right. Whether you’re looking for ready-to-go options, ingredients or sweet treats, here are some suggestions to help you to get prepped. For more inspiration, take a look at the Melting Pot feature in this month’s Stir it up magazine.

BRANSTON PICKLE 2 x 2.55kg

• Original Sweet CODE: 565164

£21. 00 per case £10.50 each

Rice Salad

COUNTRY RANGE

6” SAUSAGE ROLL

- UNBAKED

66 x 120g CODE: LA4907

£21. 99 per case

34p each

COUNTRY RANGE

MINI CAKE

ASSORTMENT

1 x 40 (8 x 5) CODE: LA4249

£24. 99 per case

63p each

MiniCakeAssortment

TILDA EASY COOK

BASMATI RICE

5kg CODE: 308951

£19 .99 per bag

COUNTRY RANGE BBQ WINGS 6 x 1kg CODE: LA5798

£36. 50 per case £6.08 each

COUNTRY RANGE

BARBECUE SAUCE

2.25ltr CODE: 339172

£4.79 each

BBQ Week

29th May - 4th June 2023

Long days and light evenings make June the perfect month for barbecues. Don’t forget the all-important condiments!

COUNTRY RANGE

TOMATO KETCHUP

2.27ltr CODE: 337845

£4.99 each

COUNTRY RANGE

MILD WHITE CHEDDAR

CHEESE SLICES

1kg

£6.40 per pack

COUNTRY RANGE SLICED BRIOCHE BURGER BUNS

6 x 8 £12. 79 per case

27p each

COUNTRY RANGE BURGERS

48 x 113g

• 100% Beef

£28.50 per case

• 80% Beef

£25.50 per case

COUNTRY RANGE

MATURE WHITE CHEDDAR CHEESE SLICES

1kg CODE: 701551

£6.80 per pack

ORDER

COUNTRY RANGE BURGER RELISH 2.2kg £5.69 each

National Fish and Chips Day ! Celebrate with these Fabulous Fishy Feasts

>> Although we know that fish and chips in all its various forms is an absolute staple on menus throughout the year, National Fish and Chips Day on 2nd June is an opportunity to really celebrate this iconic dish.

There are seemingly endless variations on this classic combo to suit all customers and occasions, from gourmet versions to serving street-food style portions at outdoor events. For schools and care homes, serving smaller fish fillets or bitesize scampi is a good way to create manageable plates without compromising on quality or flavour.

COUNTRY RANGE

BATTERED MSC

COD FILLETS

30 x 80-110g

£21.69 per case

73p each

COUNTRY RANGE

BATTERED MSC

COD FILLETS

24 x 140-170g

£27.99 per case

£1.17 each

COUNTRY RANGE

BATTERED MSC

HADDOCK FILLETS

24 x 110-140g

£22.29 per case

93p each

COUNTRY RANGE GOURMET

FISH FINGERS

1kg CODE: LA4882

£15.49 per case

COUNTRY RANGE DOUBLE CRUNCH SHOESTRING FRIES

4 x 2.5kg (7mm) CODE: LA5783

£26 .44 per case

COUNTRY RANGE

WHOLETAILS OF BREADED SCAMPI

454g CODE: LA5427

£5.29 per bag

MCCAIN ORIGINAL CHOICE

4 x 2.27kg

• Thick Cut CODE: LA3609

£15. 49 per case

£3.87 per bag

Prawn Risotto

GLENMYR 150/250 PURPLE COLDWATER PRAWNS 2kg

£14.69 per bag

ARCTIC ROYAL 16/20 RAW PEELED & DEVEINED KING PRAWNS

1kg (700g net)

£9 . 29 per bag

OXO CUBES 378g

Beef CODE: 151005

Chicken CODE: 324921

Vegetable CODE: 152526

£6.89 per tub

Beef Bourguignon

MAGGI GLUTEN FREE GRAVY MIX ORIGINAL 2 x 1.7kg CODE: 229212

£22. 60 per case £11.30 each

Spaghetti Bolognese

MAGGI GLUTEN FREE BOUILLON 2kg

• Chicken CODE: 185210

• Vegetable CODE: 912286

£26 .99 per tub

MAGGI DEMI-GLACE 2kg CODE: 517267

£18.65 per tub

MAGGI RICH & RUSTIC 3kg CODE: 373586

£7. 50 per tin

MAGGI RICH & RUSTIC TOMATO SAUCE 12 x 800g CODE: 372009

£24. 10 per case £2.01 per tin

Go crazy for cookies !

>> With more consumers looking for affordable ways to treat themselves outside of the traditional meal occasions, cookies are a versatile option to keep on the menu all year round. Whether you’re looking for a sweet treat to go with coffee or for a more decadent dessert idea, Country Range Cookie Pucks give you the option to provide freshly baked cookies in minutes.

In the summer months, a classic ice cream sandwich is a welcome treat, with so many flavour combinations. You could go one further by creating your own version of Wagon Wheels or for a quick, soft dessert for a care home resident, try making a mug cake which can be ready in a flash straight from the microwave.

Ice Cream

Sandwiches

Cookie Puck

DESSERTS AND INGREDIENTS

Homemade Waggon Wheels

Cookie Puck

Mug Cake

COUNTRY RANGE

CHOCOLATE COOKIE PUCKS

90 x 50g

• White Chocolate CODE: LA5752

• Milk Chocolate CODE: LA5751

• Double Chocolate CODE: LA5750

£16. 99 per case 19p each

WAFFLEMEISTER CLASSIC BELGIAN WAFFLE

1 x 30 (90g)

£12.49 per case 42p each

Retro Desserts

>> Consumers are looking for comfort and nostalgia when it comes to desserts, which means that retro classics are making a glorious comeback, even making their way onto some of the trendiest restaurant menus.

When we think about retro desserts, it’s not long before our mind turns to custard. Steamed puddings are so much quicker to make using pressure cookers or microwaves, and whatever flavour you choose, they must be served with a good helping of custard. Don’t rule out the classic jam roly poly or bread and butter pudding either, the latter being made famous by Café Cecilia in London for its deep-fried version.

Trifle is another versatile option, with so many flavour combinations to experiment with and we cannot overlook pastry in all of its wonderful forms, particularly a classic apple pie.

In this month’s Stir it up magazine, we digest the foodpeople’s School Dinner Puddings Report 2023 to help inspire your dessert menu.

BIRD’S CUSTARD POWDER

3kg CODE: 133683

£12 .36 each

2.5kg

• Strawberry CODE: 339218

• Chocolate CODE: 339222

£12 .36 each

BIRD’S CUSTARD MIX

3kg

• Original CODE: 157138

• Reduced Sugar CODE: 156552

£15.50 per bag

COUNTRY RANGE PROFITEROLES WITH CHOCOLATE SAUCE 1.44kg CODE: LA4959 £12 .99 per case

COUNTRY RANGE CHOCOLATE ÉCLAIRS

9 x 5 x 32g CODE: LA4958 £15.99 per case 36p each

COUNTRY RANGE MINI ÉCLAIRS

12 x 9 CODE: LA4957

£14.29 per case 14p each

PEPSI CAN

24 x 330ml

• Cherry CODE: 254165

• Raspberry CODE: 329901

• Original CODE: 231343

£10.15 per case

7UP FREE CAN

24 x 330ml CODE: 142460

£10.15 per case

TANGO CAN

24 x 330ml

• Orange CODE: 167330

£10.15 per case

FRUIT SHOOT

24 x 275ml

• Orange CODE: 219379

£14. 20 per case

59.2p each

VIVA FLAVOURED MILK (NAS)

27 x 200ml

• Chocolate CODE: 140649

• Strawberry CODE: 140648

• Banana CODE: 140650

• Vanilla CODE: 341188

£7.70 per case

28.5p each

ROBINSONS NON ADDED SUGAR

DOUBLE CONCENTRATE

2 x 1.75ltr

• Apple & Blackcurrant CODE: 198511

• Orange CODE: 198509

£6.45 per case

£3.23 each

COUNTRY RANGE COFFEE GRANULES

2 x 750g CODE: 225455

£24.56 per case

NESCAFÉ GOLD BLEND

750g CODE: 107877

£26.99 per tin

NESCAFÉ ORIGINAL DECAF

500g CODE: 408517

£17. 50 per tin

NESTLÉ BIG BISCUIT BOX MIXED

1.64kg (71 pcs)

CODE: 330624

£14.60 each

TETLEY ENVELOPE 200’s

£13.89 each

TETLEY DECAF DISPENSER ENVELOPE STRING & TAG

200’s

£13.89 each

NESCAFÉ GOLD BLEND STICK PACKS

360g (200’s)

• Original CODE: 219143

• Decaffeinated CODE: 221507

£21. 30 per case 10.7p each

HULA HOOPS CRISPS

32 x 34g

• Cheese & Onion

CODE: 310425

• Salt & Vinegar

CODE: 310427

• BBQ Beef CODE: 310424

£14. 80 per case

46.3p each

WALKERS QUAVERS

CHEESE SNACKS

32 x 20g CODE: 288806

£18.75 per case

59p each

WALKERS WOTSITS

REALLY CHEESY SNACKS

32 x 22.5g CODE: 288653

£18.75 per case

59p each

MINI CHEDDARS

GRAB BAG

30 x 45g

• Original CODE: 314569

£17. 20 per case

57p each

KIT KAT

24 x 41.5g

• 4 Finger Milk CODE: 317819

£12 . 38 per case

KIT KAT CHUNKY MILK

24 x 40g CODE: 214440

£12 . 38 per case

YORKIE MILK

24 x 46g CODE: 317689

£12.38 per case

COUNTRY RANGE

WHITE C-FOLD 2 PLY HAND TOWELS

2400 (23cm x 33cm)

CODE: 337529

£24.99 per case

COUNTRY RANGE

10 STAINLESS STEEL SCOURERS

10 (10 x 10) CODE: 339444

£2.59 each pack

COUNTRY RANGE

BLUE AND WHITE STRIPED APRON

10 (27cm x 38cm)

£3.49 per pack

COUNTRY RANGE

LARGE ALL PURPOSE CLOTHS

50 (20 x 50)

• Blue CODE: 339443

• Green

• Red

• Yellow

£2.79 per pack

COUNTRY RANGE

BLUE 2 PLY CENTREFEED EMBOSSED 110m x 180m

£1.99 per roll

COUNTRY RANGE ANTIVIRAL DISINFECTANT

5ltr CODE: 340880

£7.09 each

COUNTRY RANGE

OVEN CLEANER

5ltr CODE: 340871

£5.09 each

COUNTRY RANGE

DUAL ACTION LAUNDRY POWDER WITH FABRIC CONDITIONER

6.8kg CODE: 340880

£13.49 each

ORDER LINE:

Head Office Depot, Serving Central & Southern Areas

Steelman’s Road, Jamesbridge, Darlaston

Wednesbury, West Midlands, WS10 9UZ

Wakefield Depot, Serving Northern Areas

Premier Park, Unit 3, Premier Way

Wakefield, LS26 8ZA

Split charges may be added where applicable. Offers are made subject to the knowledge of the owner or manager of the establishment concerned. All products featured are subject to availability and while stocks last. All prices are subject to VAT where applicable. Offers may not be applicable to public funded bodies or centrally negotiated accounts. We reserve the right to amend offers in the event of errors and omissions or unforeseen market fluctuations. To order call