6 minute read
BAPCOR launches new campaign
The new campaign takes a look at the unseen parts of every Australian journey
Leading Asia Pacific provider of vehicle parts, accessories, equipment, service and solutions, BAPCOR, recently launched its latest campaign, titled ‘The unseen parts of every Australian journey.’ Coinciding with the opening of the Tokyo Olympic Games, it is the first campaign created by AJF for BAPCOR since their appointment as creative services agency in June. Highlighting the important role that BAPCOR brands play in the lives of every Australian, the campaign takes viewers on a journey through the lens of the parts, products and services offered by BAPCOR brands, including Burson Auto Parts, Autobarn, Autopro, Midas, WANO and Truckline.
“As Australia’s leading provider of automotive parts, accessories, equipment and services, we wanted to demonstrate that BAPCOR is a critical part of every great journey right across Australia, from the suburbs to the bush, from the top end to down south,” BAPCOR GM Brand Management, Frances Palmer, said. “With the launch of this campaign taking place during the Tokyo Olympics, we are excited to share the enthusiasm and passion for the quintessential Aussie road trip that all our customers share.” “Over the years almost everyone in Australia has used one of BAPCOR’s brands or services, parts or products but they just may not have realised it. It was a key insight we discovered together,” AJF Creative Director, Andy Jones, said. “Working alongside the BAPCOR team, it was a really fun job bringing the brand to life and showing the expansive nature of an Australianowned and operated brand with over 1,000 locations and over 5,000 staff.” The campaign launched during the Olympic Games across Seven’s Olympic and Paralympic programming, supported by digital and outdoor. For more on BAPCOR, visit www.bapcor.com.au
HAVE YOU TRIED THE AAAA ONLINE WORKSHOP HEALTH CHECK?
The AAAA has a free industry Workshop Health Check available. Confidential and only taking minutes to complete, the tool helps workshops better understand how they are tracking in relation to other workshops across the country. After completion, a report is sent that includes your results and preliminary insights into what you can do to achieve your goals and realise your potential. The AAAA’s Workshop Health Check analyses your performance against three years’ worth of benchmarking compiled from our annual nationwide workshop research surveys. The AAAA says this means your comparative performance is measured on real-world data at a state and national level. A new PDF functionality has also recently been added, meaning the report is now available as a PDF in the email sent to you after completion, and you are also able to now download your results directly from the webpage via the “download results” link, rather than having to go to your email. To complete the check, go to https://survey.aaaa.com.au/
The award reflects the collective effort of employees across the company’s network
In Canstar Blue’s annual rankings, Bridgestone came out on top in the category of most satisfied customers. The company says that this award shows that it is living up to its promise of customer service via its network of Bridgestone Select and Bridgestone Service Centre stores throughout Australia. Bridgestone was also recognised as one of the top performers in the Car Tyre Retailer category. Australian motorists gave the company a perfect five-stars across three of the six core criteria: overall satisfaction, quality of tyres, and value for money. Bridgestone earned four stars in the other categories of advice by staff, customer service and range of tyres. Bridgestone Australia Director of Sales, Heath Barclay, acknowledges the role the entire company’s network played in attaining this accolade. “Our Bridgestone Select and Bridgestone Service Centre store owners take great pride in representing the Bridgestone brand, and this is reflected in their service delivery. We’re honoured to be recognised by motorists for customer satisfaction because it showcases the incredible commitment from our entire network to exceed expectations,” Heath said. “The past 18 months have been tough on everyone, but we’re delighted that Bridgestone stores remain a trusted source of expert service, quality products and that our collective team continues to put customers first.” This is also the eighth year in a row that Bridgestone has also been named as ‘Australia’s Most Trusted Tyre Brand’ in the annual Reader’s Digest Most Trusted Brands survey. Bridgestone says it is the only brand to have received the award since the tyres category was first introduced. For more from Bridgestone, visit www.bridgestone.com.au
TRADE FAIRS ARE ESSENTIAL
Trade fairs pave the way for economic upswings and are a key to prosperity: this is something Nicola Beer, Vice President of the European Parliament, and Wolfgang Marzin, President and Chief Executive Officer of Messe Frankfurt GmbH, both emphasised when they met at the home base of Germany’s biggest trade fair organiser recently. Nicola also spoke forcefully about the importance of international trade fairs to a strong, stable and healthy economy. Ever since early 2020, the international trade fair industry has been facing huge challenges posed by the coronavirus pandemic. When trade fairs were shut down, Messe Frankfurt says the marketing, communication, order and networking platforms that are so essential to every industry for establishing and maintaining customer relationships and generating sales disappeared almost overnight. “Trade fairs are international showcases and strongholds for their industries, and they make a major contribution to economic prosperity,” Nicola said. “If trade fairs and congresses cannot take place, this has consequences not only for exhibiting companies, but for the entire economy – and these are significant in scope. Trade fairs are essential for a healthy and successful economy.” Messe Frankfurt says that is why the European trade fair industry needs policymakers to send a clear signal that events can resume; stating that Spain, Great Britain and the Netherlands have already demonstrated major events such as trade fairs and congresses are possible once again. According to a study by the renowned ifo research institute, events at Messe Frankfurt reportedly generated immense purchasing power amounting to €3.6 billion annually nationwide in the past, not to mention a total of €657 million in tax revenues. The cancellation and postponement of trade fairs also has a huge secondary impact, not only on hotels, restaurants and bars, but also on transport and service providers and retailers. According to the ifo study Messe Frankfurt’s events safeguard over 33,000 jobs throughout Germany. Messe Frankfurt says some three-quarters of exhibitors have bemoaned the impact of trade fair cancellations on their acquisition of new customers. Trade fairs make it possible to vividly present innovations and emotionally address all the senses – opportunities that are not available elsewhere. Messe Frankfurt says that is why trade fair organisers, exhibitors and their service providers are now looking for a clear signal that trade fairs will be allowed to resume, with Messe Frankfurt stating that impressive safety and hygiene concepts, state-of-the-art ventilation systems, safely configured exhibition halls and new forms of visitor management guarantee maximum safety for trade fairs and congresses. For more from Messe Frankfurt, visit www.messefrankfurt.com
