NEWS
BAPCOR LAUNCHES HAVE YOU TRIED THE AAAA ONLINE WORKSHOP HEALTH CHECK? NEW CAMPAIGN The free check helps workshops better The new campaign takes a look at the unseen parts of every Australian journey
Leading Asia Pacific provider of vehicle parts, accessories, equipment, service and solutions, BAPCOR, recently launched its latest campaign, titled ‘The unseen parts of every Australian journey.’ Coinciding with the opening of the Tokyo Olympic Games, it is the first campaign created by AJF for BAPCOR since their appointment as creative services agency in June. Highlighting the important role that BAPCOR brands play in the lives of every Australian, the campaign takes viewers on a journey through the lens of the parts, products and services offered by BAPCOR brands, including Burson Auto Parts, Autobarn, Autopro, Midas, WANO and Truckline.
understand how they are tracking in relation to other workshops across Australia
The AAAA has a free industry Workshop Health Check available. Confidential and only taking minutes to complete, the tool helps workshops better understand how they are tracking in relation to other workshops across the country. After completion, a report is sent that includes your results and preliminary insights into what you can do to achieve your goals and realise your potential. The AAAA’s Workshop Health Check analyses your performance against three years’ worth of benchmarking compiled from our annual nationwide workshop research surveys. The AAAA says this means your comparative performance is measured on real-world data at a state and national level. A new PDF functionality has also recently been added, meaning the report is now available as a PDF in the email sent to you after completion,
“As Australia’s leading provider of automotive parts, accessories, equipment and services, we wanted to demonstrate that BAPCOR is a critical part of every great journey right across Australia, from the suburbs to the bush, from the top end to down south,” BAPCOR GM Brand Management, Frances Palmer, said. “With the launch of this campaign taking place during the Tokyo Olympics, we are excited to share the enthusiasm and passion for the quintessential Aussie road trip that all our customers share.” “Over the years almost everyone in Australia has used one of BAPCOR’s brands or services, parts or products but they just may not have realised it. It was a key insight we discovered together,” AJF Creative Director, Andy Jones, said. “Working alongside the BAPCOR team, it was a really fun job bringing the brand to life and showing the expansive nature of an Australianowned and operated brand with over 1,000 locations and over 5,000 staff.” The campaign launched during the Olympic Games across Seven’s Olympic and Paralympic programming, supported by digital and outdoor. For more on BAPCOR, visit www.bapcor.com.au 14
Australian Automotive Aftermarket Magazine August 2021
and you are also able to now download your results directly from the webpage via the “download results” link, rather than having to go to your email. To complete the check, go to https://survey.aaaa.com.au/
BRIDGESTONE AWARDED ‘MOST SATISFIED CUSTOMERS’ TITLE The award reflects the collective effort of employees across the company’s network
In Canstar Blue’s annual rankings, Bridgestone came out on top in the category of most satisfied customers. The company says that this award shows that it is living up to its promise of customer service via its network of Bridgestone Select and Bridgestone Service Centre stores throughout Australia. Bridgestone was also recognised as one of the top performers in the Car Tyre Retailer category. Australian motorists gave the company a perfect five-stars across three of the six core criteria: overall satisfaction, quality of tyres, and value for money. Bridgestone earned four stars in the other categories of advice by staff, customer service and range of tyres. Bridgestone Australia Director of Sales, Heath Barclay, acknowledges the role the entire company’s network played in attaining this accolade. “Our Bridgestone Select and Bridgestone Service Centre store owners take great pride in
representing the Bridgestone brand, and this is reflected in their service delivery. We’re honoured to be recognised by motorists for customer satisfaction because it showcases the incredible commitment from our entire network to exceed expectations,” Heath said. “The past 18 months have been tough on everyone, but we’re delighted that Bridgestone stores remain a trusted source of expert service, quality products and that our collective team continues to put customers first.” This is also the eighth year in a row that Bridgestone has also been named as ‘Australia’s Most Trusted Tyre Brand’ in the annual Reader’s Digest Most Trusted Brands survey. Bridgestone says it is the only brand to have received the award since the tyres category was first introduced. For more from Bridgestone, visit www.bridgestone.com.au
