www.nuvento.com DigitalTransformation inSports& EntertainmentIndustry CaseStudy
ClientRequirement Amajorsportsleaguewith30 teams,over30milliontelevision viewers,andanaverage attendanceof18,000fortheir gameswantedtomonetizeand digitizetheirfanecosystem.
Asportsleagueofthissizehasnumerous datasourcestoaccountfor.Customer dataforourclientcomesfrom20different ticketingsystems,enterpriseCRM,email campaigns,GoogleAnalytics,other partnercompanies,andreports. Challenges Beforesharingdatawithdatascientists andanalysts,itiscriticaltoanonymize thesepersonallyidentifiabledetails. Advanceddatavisualizationand analyticscapabilitiesarerequiredto channelinsightsandusefulinformation tothemanagement,support,and marketingteams.
Wewereabletomeetourclient's expectationsbycreatingasetofsolutions thataddvaluetomanagement,marketing, andfansalike.Eachoftheseecosystems necessarilyrequiresadifferentsetof analyticsanddata,andthefollowingisalist ofsolutionsweprovidedtotheclientinorder forthemtoachievedigitaltransformationin thesportsindustry.
Ourapproach
Weresearchedhowartificialintelligenceand businessintelligencetechnologiescouldbe appliedinourclient'ssportinglandscape.To monetizethefanecosystem,ourAIsolutions wouldhavetoaddvalueandrichnesstothe sportingexperienceonacontinuousbasis.
Ourtechnologysolutionsto enhancethesportsmarketing ecosystem
Segmentanalysis Identityresolution Oneofthekeycapabilitiesthatour systemprovidestoourclientisthe abilitytocreatecustomersegments frombehavioraldata.Oursegment analysistechnologyenablesour customerstocreatemeaningful customersegmentsbasedon geography,demographic,behavioral, andpsychographicdata.Insights fromourcustomersegmentation analysiscanhaveadirectimpacton merchandiseandticketsales. Ouridentityresolutionsystemassociates customerbehaviorswithunique customeridentities.Thisenables organizationstotargettheircustomer segmentswithhighlypersonalizedoffers, resultinginhigherROIwhileimproving customerloyalty.
Merchandising Merchandisingisoneofthemost importantrevenuegeneratorsinthe sportsindustry.Identifyingand engagingfanswiththerightproducts attherighttimecansignificantly boostmerchandisingrevenue.This wasmadepossiblebyouradvanced analyticsandidentityresolution solutions.
Ourtechnologysolutionsto enhancethesportsmanagement ecosystem
Team,venue,andticketing management Ourticketingsolutionsincludeasingle platformthatallowsaleaguetoeffectively coordinatealladministrative,ticketing, venue,andteammanagementtasks.This allowsourclientstofreeuptheirresources fromtime-consumingadministrative tasksandallowsfanstopurchaseand renewticketsonline.Thisplatformcan alsomanagesponsorsandmedia partners.
Sponsorships SportsleaguesthatcancalculateanROI forsponsorshipsusingartificial intelligencecanshowtheirsponsorsthe valueoftheiradvertisingspend.Our video/imagerecognitionAIalgorithmcan quicklyscanthroughvideocontentfrom sourcessuchasTV,livestreams,and onlinearchives,performingobject recognitiontotrackhowmanytimesa brandlogo,person,orothertargets appearoveraseason 'sworthoffootage. Sponsorscanusesuchdatatoidentifythe bestpropertiestosponsor.
Popularityforecasting Popularitytrendsofsportsleaguesareof criticalimportancetoadvertisersand businesseswithaninterestinsports leagues WeuseddatafromGoogleTrends,an analyticaltoolthatallowsusersto comparethepopularityofsearchterms overtimeandacrossgeographical locations.Wedevelopedmodelsto forecastthepopularityofleaguegamesin eachseasonusingtimeseriesforecasting system.
